Another good year for Good Together - Corporate Responsibility Report 2014/15
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Corporate Responsibility Report 2014/15 Another good year for Good Together
Financial Highlights 2014/15
Group Underlying Group Return on
Revenue Profit Before Tax Capital
£2,608.1m £488.1m 15.3%
(+13.7%) (+18.5%) to 15.7%
Good Together Highlights 2014/15
949
apprentices
36%
improvement in
£4 million
raised for
In learning carbon efficiency our charities
(against 2009 baseline)
New Good Together 2020 Milestones
Teams & Communities Customer Wellbeing Energy & Environment
Raise £10 million Whitbread’s critical product Reduce carbon by 15%
for WHR Charity commodities will be 100% (against a 2014 base line)
accredited against robust
Raise £15 million for standards Reduce water by 20%
Costa Foundation (against a 2014 base line)
7,500 Work Experience We will set relevant salt
Placements and sugar reduction targets Increase direct operations
recycling rate to 80%
6,500 Employment
Placements
6,000 Apprenticeships
Whitbread PLC is the owner of the Whitbread has outlined growth If you’re interested in reading more
UK’s favourite hotel chain, Premier milestones for 2016, 2018 and 2020. about the work that our teams do
Inn, and the UK’s favourite coffee The 2020 milestones are to increase for Good Together, please visit our
shop, Costa, as well as restaurant the number of Premier Inn UK rooms website
brands, Beefeater, Brewers Fayre to around 85,000 and to achieve
and Table Table. We employ 45,000 global system sales of around £2.5bn www.whitbread.co.uk/corporate-responsibility
people in over 2,500 outlets across for Costa. Whitbread PLC is listed
the UK, who make every day on the London Stock Exchange and
experiences special for over 25 is a constituent of the FTSE 100.
million UK customers every month. It is also a member of the
Our core values are Genuine, FTSE4 Good Index.
Confident and Committed.
Whitbread | Corporate Responsibility Report 2014/15 Page 1
Welcome
Whitbread’s Corporate Responsibility programme,
Good Together, is at the heart of our business philosophy
and part of the way we operate. We aim to be a ‘force for
good’ and in the past few years we’ve made significant
progress towards becoming a more sustainable business.
We have already met a number of our 2017 targets.
Of course, we recognise we still have a long way to go,
which is why we’ve set ourselves stretching new 2020
goals to increase focus and drive further momentum.
I’m delighted to report that in the responsible supply chain, with
past year, we’ve achieved positive rigorous policies in place to ensure
results across all three pillars of our our customers can have the utmost
Good Together programme – Teams confidence in the integrity of our
and Communities, Customer Wellbeing products. Our menu development
and Energy and Environment. teams are looking at how we can
improve the nutritional value of our Our Good Together programme
We continue to make a difference food and drink to provide customers is an integral part of our business
to the people working in our business with a greater choice of credible
and living in the communities in which
philosophy and vision as illustrated
options.
we operate. Within our Teams by our Customer Heartbeat model.
and Communities pillar, our WISE As we open hundreds of new It is focused on three pillars
programme (Whitbread Investing in coffee shops, restaurants and hotels,
Skills and Employment) goes from our challenge is to ensure we manage – Teams & Communities
strength to strength as we create our Energy and Environmental impact
– Customer Wellbeing
opportunities for people to get into by reducing carbon emissions, being
work, learn new skills and develop as energy efficient as possible, – Energy & Environment
their careers. In the past year we have minimising water consumption and
supported over 900 team members to diverting waste from landfill. We’re
undertake an apprenticeship, 584 have doing this by investing in new
achieved their Maths and/or English technologies and ways of working,
qualification and around 2,500 students to test and demonstrate higher
and unemployed people have been on sustainability standards. In 2014/15,
a work placement in one of our hotels, we succeeded in delivering a 36%
restaurants or coffee shops. improvement in carbon efficiency and
a 30% reduction in water consumption
We are immensely proud of the against our 2009 baseline, and
work that our teams do to support diverted 84% of all operational waste
charitable and local causes. In 2014/15 from landfill.
they’ve raised almost £4 million
towards our chosen charities of Great 2014/15 has been a great year for
Ormond Street Hospital and the Costa Good Together and our ambitious new
Foundation. Additionally, they 2020 targets will ensure we remain
undertake hours of volunteering focused and committed to delivering
work each month and raise much even better results in the years ahead.
-needed funds for local charities, I’d like to thank our teams for their
which Whitbread is delighted to valuable contribution which is making
support through our ‘Raise & Match’ a real difference for our people, our
funding programme. communities, our customers and the
environment.
Within our Customer Wellbeing
pillar we have made significant steps Andy Harrison
in the past year towards building a Chief Executive
Whitbread | Corporate Responsibility Report 2014/15 Page 2
Teams and Communities
Creating opportunities
and realising potential
Whitbread has continued
to make a difference to
As Whitbread grows we will need to
recruit thousands of team members
and future leaders. This is not just a
In the year...
743
the people working in its Costa Shooting Stars
challenge for Whitbread, but for the
business and living in the hospitality industry as a whole. It’s
& Rising Stars
communities it serves, by critical that we raise awareness of the
1,342
Whitbread Hotels &
creating opportunities for great opportunities and paths that a Restaurants Shooting Stars
people to get into work, career in hospitality can provide; it’s
73
learn new skills and develop an industry where, given the right Graduates on a Premier Inn
training and development, you can operations programme
careers. Success for
progress from your first job all the
14
Whitbread depends on being way to the top. Graduates on a support
centre programme
able to recruit and retain a
large workforce. We currently “Whitbread has always believed in
8,978
providing people with opportunities to Costa team members
employ over 45,000 people in completed a training
flourish. We have no barriers to entry and programme
the UK and this is set to grow no limits to ambition! In the last financial
by approximately 3,000 new year we gave more than 1,300 people the
team members every year. opportunity to manage one of our hotels,
restaurants or coffee shops and nearly Shooting Stars is our management
We have a young workforce with 48% 600 of these are managing their own development programme, which
aged 16-25 years. 60% of the people business for the first time” supports high potential team members
we recruit every year are in this age Richard Baker, Chairman, Whitbread PLC and managers, helping them progress
into their next roles and become future
group, and many of them are not in
Our Graduate programmes provide leaders. Around 80% of all roles within
employment, education or training
graduates with the opportunity to gain Whitbread are expected to be filled
(NEET) when they join Whitbread.
valuable experience in areas through internal progression and this
Consequently, they can often lack the
such as Operations Leadership, HR, training programme is designed to
confidence and necessary skills for
Finance, Marketing and Property. develop the managerial skills and
work, which is why it’s vital that we
behaviours required of world class
invest in providing training to ensure
leaders.
we have engaged, confident and
skilled teams who can provide the Both our Restaurants and Costa
outstanding customer service that businesses use Skills Academy centres
is critical to our success. We invest based across the UK to deliver many of
£12 million every year on training their training courses.
and development programmes. There are three Restaurants Food and
This investment ensures we build Beverage Academies, in Hockley Health,
winning teams, helping team members Manchester and Swindon which offer
to increase their skills and their pay, courses that range from food product
whilst their careers progress. information and cooking through to
presentation and customer service.
“Investment in people is investing in
£12 million
future success. It pays dividends with
Costa has also built its own
improved levels of customer service,
network of Skills Academies around the
country, welcoming thousands
productivity and competitive advantage”
annual investment in training of baristas a year and offering a
Louise Smalley, Group HR Director
variety of training courses.
Whitbread | Corporate Responsibility Report 2014/15 Page 3
Teams and Communities
Whitbread investing in skills
and employment
Our WISE programme is focused on how we address the skills
challenge and change the perception of hospitality careers.
The programme includes our ground-breaking apprenticeship
scheme; an outreach programme of visits to schools, further
education colleges and universities; supporting work experiences
placements for 14-18 year olds; and offering adult work
placements through partnerships with community agencies
such as Job Centre Plus and The Princes Trust.
2014/15 performance Delivered up to end Feb 2015 2020 Target (reset in April 2015)
APPRENTICESHIPS 26* 998 6,000
DELIVERED
APPRENTICESHIPS 949
IN LEARNING
WORK EXPERIENCE
PLACEMENTS
(aged 14-18 years old) 1,193 2,420 7,500
EMPLOYMENT
PLACEMENTS 1,288 2,339 6,500
*this number is low as we changed the programme and reporting methodology during the year
Giving people the start “It’s a huge leap forward to have Whitbread, In January 2015, Whitbread welcomed
one of Britain’s leading employers in the the then Minister for Employment and
they need - Apprenticeships hospitality industry, hiring even more
Building on a successful start to our MP for Wirral West, Esther McVey, to
apprentices. We want apprenticeships to open its 18th hotel in Merseyside. The
apprenticeship programme, in April be level-pegging with a University degree,
2015 we announced an ambitious new hotel created 27 jobs in addition
giving millions more people the dignity
new target to help deliver 6,000 to the 471 already provided through
of work.”
apprenticeships by 2020, along with its hotels across Liverpool, Southport
The Prime Minister, David Cameron
a brand new apprenticeship scheme and the Wirral. In total, 89% of the
for Costa. The new targets were employees at the new Birkenhead
Whitbread will commit £5.7 million
announced by The Prime Minister Premier Inn came from a background
to apprenticeship programmes over
David Cameron, during a visit to of long-term unemployment and they
the next five years. The new Costa
Premier Inn in Leeds. He met with are all benefitting from the vast range
apprenticeship programme will provide
a number of current Whitbread of work-based training opportunities
an Intermediate Apprenticeship in
apprentices and heard from them that Premier Inn provides.
Customer Service and Barista Skills,
directly about why it has been such and will open for applications in Rob Wise, 46, is one of our new team
a great opportunity for them. Summer 2015. members who has suffered problems
in his past. Rob admits to making some
Apprenticeships offer a very real bad choices when he left school, which
benefit with some great results have impacted on his adult life. Starting
–3
2% of Whitbread Level 2 apprentices afresh, Rob is a member of the Kitchen
move into management roles within Team and is proud to have achieved
two years compared with 20% of his Level 1, and is working towards
non-apprentices. his Level 2 whist employed in the
–T
urnover of our apprentices Birkenhead Premier Inn.
community is 45% lower than the
“I’d like to thank Premier Inn for giving
average turnover in our business.
me an opportunity and showing no
–A
pprentices who started in 2011/12 discrimination against my past history.
have increased their earnings by 21% I now always have a smile on my face,
over a national pay increase average I enjoy going to work and have built a
of 1.5%. great relationship with the team!”
Rob Wise
Whitbread | Corporate Responsibility Report 2014/15 Page 4
Teams and Communities
Getting people into
work and inspiring
future careers
During 2014/15, Whitbread journey started with a work experience
continued to reach out to
11-18 year olds in schools,
placement and it proved the perfect
pathway to an Apprenticeship. In the year...
1,185
colleges and universities to “Work experience really opened my eyes Work Experience
promote hospitality as a to what work actually involved and there Placements provided for
school and college students
career, inspire them to become was so much more to it. It’s an amazing
8
managers of the future and experience and I’d definitely recommend 48 week placements in
it because the opportunities it will open up Premier Inn for Hospitality
give them real insight into afterwards are going to be great. I’m really
students
the world of work and what
45
glad that I did it now”. young people attended
Whitbread has to offer. Emily Bennett The Prince’s Trust ‘Get Into
Hospitality’ programme
Adult Employment Placements
17
went on to gain a
Whitbread delivers its Adult permanent role
Employment Placement programme
in partnership with a range of
44
young people attended
Whitbread works in partnership organisations including Job Centre Plus, The Prince’s Trust ‘Get Into
with the work-experience charity Springboard, Sector Based Work Coffee’ programme
Academies and The Prince’s Trust.
31
‘Believe In Young People’ to deliver this were offered a position
programme of school visits and work with Costa
experience, which combine academic
1,199
and practical skills development with
two week adult
in-built careers planning, matching work experience
young people’s attributes and skills. placements
The programme is integrated into the
school curriculum and provides a
combination of work-related lesson
plans, work experience, career talks The ‘Get into Hospitality’ and ‘Get into
and apprenticeships, all designed to Coffee’ programmes are delivered in
give young people a valuable insight conjunction with The Prince’s Trust
into the world of work at the same time and are aimed at individuals aged from
as increasing their readiness for it. 17-24 years old. The Prince’s Trust refer
The programme also helps build a individuals to us and we then screen
pool of future talent available to candidates before offering a taster day
Whitbread’s growing business. for them to come in, understand more
about the business and be interviewed.
In December 2014, Believe in Young We offer a four week programme, with
People organised an outreach visit to an opportunity to gain a Level 1
East Midlands Academy, where Emily Qualification in Introduction to
Bennett (Receptionist at Premier Inn Employment in the Hospitality
Cannock South), Sue Mantle Industry, which includes helping
(Operations Manager for Premier Inn individuals with employability skills like
Tamworth Central and Tamworth South) communication, team working and
and Kerry Baylis (Operations Manager interview techniques, as well as basic
for Premier Inn Cannock Orbital) spent health and safety. We also interview
a day talking with students about the all individuals and give them feedback.
varied career routes available in The ultimate goal of this partnership is
hospitality. Emily is currently completing to employ successful candidates into
an Advanced Apprenticeship in the business and where we can’t, our
Hospitality Supervision and is in training programme is designed to equip those
to be a Team Leader. She explained to individuals with skills that will help them
students how her Premier Inn career to find a job elsewhere.
Whitbread | Corporate Responsibility Report 2014/15 Page 5
Teams and Communities
Giving back to our communities
We are delighted that financial
and practical support from
key members, customers and
suppliers across the business,
for our two chosen charities
of Great Ormond Street
Hospital Children’s Charity
and the Costa Foundation,
has gone from strength to
strength during 2014/15,
and this performance has
encouraged us to announce
new 2020 fundraising targets.
2014/15 Performance Raised to Date (up to end February 2015) New 2020 Target
£2.02 million raised £4.4 million £10 million to be raised for WHR
charity (including £7.5 million
for Great Ormond Street Hospital
Children’s Charity)
£1.8 million raised £7 million £15 million for the Costa Foundation,
funding 100 school projects.
Whitbread Hotels and In February 2015, team members We have team members who are
Restaurants have been came together in London to celebrate ex-patients of GOSH, such as Hari
raising money for Great raising £4 million with a special party Bansal, a ground floor team member
Ormond Street Hospital for hospital patients and families. at Premier Inn Thurrock West. Hari
Children’s Charity since A fun-packed ‘Pirates and Princesses’ was born with a bilateral cleft lip and
2012, when our team party was attended by celebrity guests palate, which affected her breathing
members voted Fay Ripley, Christopher Biggins and and speech. She was treated at Great
overwhelmingly for it Matt Johnson. Ormond Street Hospital from the age
to be their charity of of three months until she was 23 years
choice. Great Ormond Street Hospital old and had 13 operations.
“Today’s party is a celebration not only of
(GOSH) is the UK’s leading centre for
reaching such a significant financial milestone,
treating seriously ill children and WHR “The hardest part of having a facial deformity
but it also gives us an opportunity to celebrate
is committed to raising £7.5 million by was growing up and realising that I looked
with the people who matter most, the
2017 to build the Premier Inn Clinical different, but I’ve learnt that looks are not
hospital’s young patients and their families.”
Building, which will provide much what define you, it’s the roads you walk
John English, Head of Charity Partnerships, WHR down that makes you who you are!”
needed new in-patient wards, a new
surgery centre, a respiratory centre Hari Bansal
and a specialist centre for children with Our teams took part in fundraising
severe skin conditions and infectious
In the year...
events throughout the year including
diseases. Once the building is complete, two National Charity Weeks, where they
it is anticipated that the entire hospital carried out multiple innovative, fun and
will be able to treat up to 20 per cent ambitious activities such as group sky
more children. dives and mountain treks around the
UK and overseas. A number of team
£323,851 donated to charity by
team members through
Give & Match
On 30th September 2014, a breaking
members also helped out on the Premier
ground ceremony was held to mark
£94,393
Inn and GOSH float at the Lord Mayor’s raised by team members
the beginning of construction on the through Raise & Match
Show, which took place in London in
Premier Inn Clinical Building. Great
November 2014. The annual Whitbread
Ormond Street patrons Tess Daly and
£57,721
Supplier Conference and Gala Dinner in provided by Whitbread to
Vernon Kay helped commemorate the the Raise & Match scheme
February 2015 was another great event
occasion with some young patients,
that raised much-needed funds.
marking the beginning of building work,
which sees the top four floors of the
hospital’s outdated Cardiac Wing
68 charities benefitted from
Raise & Match
demolished and redeveloped.
Whitbread | Corporate Responsibility Report 2014/15 Page 6
Teams and Communities
Costa
Foundation
In the year...
9 New school
projects
4000+
More children
in education
£545,000
Raised by baristas
in Costa equity and
franchise stores
250,000
Travel mugs sold
all profits donated
5.5 million
Biscuits sold globally
with 10p donation
£200,000
Other customer
and partner donations
(inc. Gift Aid)
£204,000
Whitbread’s contribution
through match funding and
donation from Costa profits
Page 7
Teams and Communities
Costa helping communities grow
32,000 300
children in education classrooms
Many coffee growing communities organised the first London to Paris cycle
are situated in remote rural areas rally on behalf of the Costa Foundation.
in some of the world’s most The team cycled 240 miles from the
undeveloped and poorest countries, Costa Roastery in Lambeth, London, to
where children often have limited or the new Costa office in Paris, and raised
no access to education. The Costa almost £10,000.
Foundation delivers collaborative
education projects to these communities In October 2014, the Costa Foundation
to help them thrive and grow. Over 50 opened the Derba High School in
farming communities in Colombia, Costa Amaro, Ethiopia. Amaro has a population
Rica, Ethiopia, Guatemala, Honduras, of 140,000 and is a mixed farming
Peru, Uganda and Vietnam now benefit community where coffee is the main
from a Costa Foundation school project. crop. There are 31 infant schools and
With £7 million raised since 2006, we 11 primary schools, but only one high
have set a new target to raise £15 million school, leaving students unable to
by 2020 to support 100 school projects. continue their education beyond primary
school. To address this need, the Costa
Throughout the year, our Costa Foundation has built a new high school
Baristas and Managers held an with eight classrooms, a fully stocked
inspirational range of fundraising events library, sanitation and fresh water. 960
including quiz nights, climbing mountains students enrolled from the first day the
and knitting sponsored cosies for coffee school opened. It is the most remote
cups in-store! One such event was the school that the Costa Foundation has ever
annual Three Peaks Challenge, which took built, with the journey from Addis Ababa
place in July with 32 walkers from across taking over a day and a half due to poor
the Costa business taking to the hills to roads and mountainous terrain.
raise money for the Foundation, raising
over £22,000. In August, Costa Express
Local Community In 2014/15, Costa piloted a partnership
Partnerships
Costa’s stores have an important
role to play in their local communities
In the year... with Save the Children’s ‘Born to Read’
programme in Manchester and London,
providing one-on-one reading support to
1,072
local activities children through Costa staff volunteers,
and a wide range of initiatives are
supported by their who can visit a local school for 1½ hours
successfully running across the UK and local Costa store per week for a whole year within their
overseas to help our teams do just that.
700
hours volunteered paid hours. Costa also provided funding of
A good example is Danny Gratton-Cash,
by baristas £100,000 towards the programme.
a Store Manager in Altrincham who
volunteers three to four hours every “The Born to Read programme is giving
50
night during productions to support the stores donated
their space the Costa teams a real sense of pride.
Bollington Light Opera Group (BLOG), It’s an excellent UK–based initiative
a local drama society offering both which mirrors The Costa Foundation’s
400
children and adults opportunities to stores donated funds
to local causes commitment to schools and education
perform. Danny helped BLOG with their
in coffee-growing communities”
stage lighting, sound and visuals for their
Kerry Parkin, Head of CSR, Costa
60
production of Oliver and the entire cast hours of skills
were delighted that a company like Costa training provided On 12th December 2014, over four million
would support them to successfully run to 30 prisoners
people nationwide pulled on their festive
their production.
102
Costa volunteers for knitwear to support Save the Children’s
Save the Children ‘Born third Christmas Jumper Day. As a major
Another good example is Keech Hospice to Read’ programme partner, Costa commissioned an
in Luton, where our store teams worked
illustrated children’s book called ‘The Best
306
together after hours to prepare a puppet children learning to
read with help from Christmas Jumper’. The book was sold
show that they performed to families in
Costa volunteers across 1,400 Costa stores, with Costa
the hospice, bringing smiles to children
donating £1.17 from each book sold
with life limiting illnesses.
(retailing at £1.50), raising over £41,000.
Whitbread | Corporate Responsibility Report 2013/14 Page 8
Teams and Communities
GOSH
In the year...
£794,000 Raised by team
member fundraising
efforts
£38,000 Donated through our
Raise and Match and
Give and Match schemes
£478,000 Donated by
Premier Inn guests
£495,000 Raised by Whitbread
suppliers
£20,000 Donated by
Beefeater guests
£178,000 Whitbread’s contribution
through Match Giving
Whitbread | Corporate Responsibility Report 2014/15 Page 9Customer Wellbeing We welcome over 25 million customers every month in the UK alone to our hotels, restaurants and coffee shops. As a responsible company we are committed to providing them with safe, good quality and sustainably sourced products. Whitbread | Corporate Responsibility Report 2014/15 Page 10
Customer Wellbeing
Responsible Sourcing
We source products and ingredients from We are committed to ensuring that all of
around the world, and our customers need to be our buying practices are carried out in the
confident that the people who produce and make most sustainable and responsible way possible,
these products are well treated and work safely and in 2014/15 we introduced our Responsible
without damaging the environment around them. Sourcing and Commodity Policies focused on
We work with companies that supply the quality ten main commodity categories. These policies
of product we require and source their products have been developed by working collaboratively
responsibly according to the standards we set. with our own suppliers, and in consultation with
These include upholding human rights, NGOs and trade organisations.
compliance with animal welfare legislation,
supply chain security to minimise food fraud For full details of our policies please visit
and not polluting the environment. www.whitbread.co.uk/corporate-responsibility
In the year...
Earlier this year Whitbread worked responsible sourcing practices to
with the leading organization in all stages of our supply chain and
sustainability databases, CRedit360, working with our direct suppliers to
129
to launch a rigorous assessment and ensure that the standards we set out
tier 1 suppliers on the
reporting system across its supply in our policies are communicated, CRedit360 database
chain. The new automated system measured and monitored effectively.
65
provides each supplier with their own We work on a principle of continual Responsible Sourcing
landing page on the database, where improvement and will only consider questionnaires on the
they are required to complete self disengaging with suppliers as a last CRedit360 database
10
assessment questionnaires (SAQ) for resort, preferring to deal with any commodity Policies
the Responsible Sourcing product issues and mitigate the risk of launched
specific policies that are relevant to non-compliance in a responsible
them and upload supporting evidence. and commercially viable way. By
doing this, we see improvement in
The new system enables suppliers performance over time, working with “We knew that getting this process
to have a smooth transition into the our existing suppliers to meet our and system to succeed would require a
Whitbread supply chain and the 2020 target. collaborative approach. Only by working
with our suppliers can we tackle the
programme’s sophisticated risk rating
Early in 2014, we announced our highly complex sustainability and
methodology provides us with an
resourcing challenges that we face as
assessment of each of our suppliers, commitment to only use the products
a large multinational business”
giving a red, amber, green rating. and services of Structural Timber
Mark Parker, CR Programme Manager,
Green indicates a supplier fully meets Association members in all future
Whitbread Hotels & Restaurants
Whitbread’s policy requirements and timber-based projects, which ensure
may only require improvement action materials and services are certified
to FSC and PEFC standards. In November 2014, Whitbread
plans (IAP), Amber indicates that a
supplier requires corrective action
opened its first ‘hub by Premier
plans (CAPs) to get them up to our Inn’ hotel on St. Martin’s Lane
policy standards, whilst Red indicates in Central London. The hotel,
that a supplier audit is required. which is the first UK hotel to be
awarded a BREEAM ‘Outstanding’
Due to the complex nature of our rating, works with local suppliers
global supply chain, monitoring and for source many of its products,
controlling the conditions of each including beef and cheese.
individual who contributes to
supplying Whitbread is a challenge.
We are committed to bringing
Whitbread | Corporate Responsibility Report 2014/15 Page 11Customer Wellbeing
Menu development
& nutrition
As a responsible company, saturated fat reduction,
we aim to serve safe, good
quality and sustainably sourced
calorie reduction and removal
of transfats wherever possible, In the year...
2
food and drink. We want to without impacting on product star rating achieved
make it easy for our customers safety and quality. All of by the SRA
to choose healthier eating our menus are free from
options as well as indulging artificial transfats, MSG, GM
No.1
best gluten-free
product range award
in the occasional treat, and products and ingredients,
believe we can make a positive irradiated ingredients and
30%
reduction in added
contribution towards customer mechanically-recovered meat. sugar in Costa’s
health and wellbeing. We are compliant with the new Tropical Fruit
EU legislation which came into
150
calories or less in
As a signatory to the effect in December 2014, Costa’s ‘Mini Treats’
range
Government’s Responsibility relating to the provision of
500,000
Deal on Public Health, we allergen information for calories removed
continue to work towards consumers and employee every year from
Thyme menus
meeting targets for salt and training to support this.
In September, the Sustainable Restaurant
Association, working in partnership with Costa,
launched a pioneering new ratings scheme for
tens of thousands of cafés across the UK. This
new rating considers not only the coffee that
is served, but also a café’s entire operations in
reducing their environmental impact, treating
their employees fairly and supporting their local
communities. The SRA awarded Costa a ‘2 Stars’
rating for achieving an excellent standard of
sustainability and praised Costa for its sourcing
of a wide range of ingredients from British
producers, seasonal sourcing policies and
waste management practices.
In the Autumn, Costa launched
its ‘Mini Treats’ range, which are
portion controlled, smaller cakes
such as the ‘Chocolate & Raspberry
Brownie’ and ‘Strawberry Viennese
Biscuit’, containing less than 150
calories each. The range is proving
popular with customers looking to
reduce their portion size and
calorie intake, but still allows
them to enjoy a quick treat.
Whitbread | Corporate Responsibility Report 2014/15 Page 12Customer Wellbeing
...best gluten-free product
range in the Coffee House
Chain category at the
FreeFrom Eating Out Awards.
Over the year, Premier Inn ramped In November 2014, Costa picked up This tool has already been tested
up the rollout of Rational Combi ovens the award for the ‘Best Gluten-Free on a number of products including
across its in-house Thyme restaurant Product Range’ in the Coffee House Costa’s Tropical Fruit Cooler. Following
estate and they are now in use in over Chain category at the FreeFrom assessment, the drink was reformulated
50% of Premier Inn kitchens. This Eating Out Awards. In the year, Costa to replace added sugar with the natural
state-of-the-art oven operates with introduced its first gluten-free savoury sweetener, Stevia, which resulted in a
a specially designed tray that can product, the British Chicken and Basil 30% reduction in added sugar content.
simulate grilling, frying and baking, Salad Wrap, to compliment its existing
which means that many food items gluten-free sweet range. We continue Based on the findings shown by
can be cooked at the same time to develop further products for Costa’s application of this tool,
with no transference of flavour and, customers with gluten intolerances Whitbread Hotels & Restaurants aim
importantly, zero oil or fat needs to and launched the popular Turkey to adopt it to analyse its menus and
be added. Any excess fat or grease and Cranberry gluten-free wrap last inform future menu development.
is expelled from the product during Christmas. In addition, Premier Inn’s
cooking and is safely removed as part Thyme restaurants have introduced
of the oven’s cleaning cycle. As a gluten-free bread for breakfast and “This new tool means we can make
result, these ovens produce cleaner gluten-free sauces on their main menu. informed decisions about our product
and healthier results compared with range, take action where we need to
traditional cooking methods, and have Costa has developed an internal reduce added sugar and develop healthier
resulted in a significant reduction assessment tool, which has been alternatives to ensure we have a wide
range on offer to our customers”
of fried food items, removing some independently verified and enables
Jane Treasure, Head of Food & Beverage
500,000 calories every year from us to assess and rate the nutritional
Development, Costa
Thyme menus. content of our food and drink
products. This information will be
used to develop products to create
a nutritionally balanced menu that
meets customer needs and desires.
Whitbread | Corporate Responsibility Report 2014/15 Page 13Energy & Environment At Whitbread, we are passionate about looking at ways we can improve the sustainability of our sites through innovative design and construction Whitbread | Corporate Responsibility Report 2013/14 Page 14
Energy & Environment
Achieving Environmental
Excellence
£1.5 million
At Whitbread our goal is to be a successful business
without impacting our environment. This principle
runs deeply through the strategy and culture of our
company and is closely connected to the motivation
of our teams. Our targets for reducing carbon and
sustainable profit contributions
water consumption, and increasing recycling rates are through Whitbread’s energy
ambitious, and we relentlessly strive to set a standard saving programmes
of environmental leadership for the hospitality sector.
2014/15 Performance/£1m turnover 2020 Target (reset in April 2015)
CARBON 36.00%* improvement in carbon Reduce carbon by 15%
efficiency against 2009 baseline (against a new 2014/15 base line)
WATER 29.91% water consumption reduction Reduce water by 20%
against 2009 baseline (against a new 2014/15 base line)
WASTE 83.98% of operational waste Increase direct operations recycling rate to
diverted from landfill 80% across hotels, restaurants and coffee shops
*Inclusive of new Costa stores within the 2014/15 period of which we did not have data for at the
time Whitbread’s Annual Report was published.
Bringing Whitbread teams with us on this
ambitious environmental commitment is vital.
Team member training and education continues
In the year...
to be a vital feature of our environmental
£1.1m
electricity utility budget
cost savings in hotels and
planning, helping teams to monitor and restaurants
measure the energy they are using.
£1m
gas utility budget cost
savings in hotels and
restaurants
£306,000
water utility budget cost
savings in hotels and
restaurants
3.24%*
Improvement in carbon
emission efficiency points
(relative to sales)
5.81%*
improvement in carbon
emission efficiency points
(relative to sales)
8.6m
million kWh of energy
saved from Energy
Efficiency projects
4,500
tonnes of carbon
saved by Carbon
Reduction Projects
125,000
hessian coffee sacks
recycled fror Premier Inn
carpets underlay
60%
renewable energy
purchased
81%
waste diverted from landfill
in Costa company-owned
stores
To read our scope on corporate responsibility reporting visit *whilst opening 32 new hotels, 4,400 new bedrooms and 4 new restaurants and 120 UK Costa stores
www.whitbread.co.uk/corporate-responsibility/ourapproach/Reports-and-downloads
Whitbread | Corporate Responsibility Report 2014/15 Page 15Energy & Environment
An award-winning year
Whitbread and Waterscan, the strategic business partnership “Whitbread has shown great commitment
which helps Whitbread work towards fulfilling its commitment to addressing their water usage and deserve
to reducing water consumption, won two outstanding awards full credit for making sustainability a priority”.
in 2014 – the ‘Water Management’ prize at the Sustainability Nick Hayes, Commercial Director
Leaders Awards and ‘Water Efficient Project of the Year’ at of Waterscan
the Energy Awards. The esteemed judging panel commented
particularly on the scale of greywater recycling undertaken by
Whitbread, which they described as “bold and impressive”.
Whitbread is also proud to have been recognised for its
environmental efforts, being the first UK hospitality company
to receive the prestigious Carbon Trust Triple Standard Award
for significant achievements in carbon, water and waste
reduction. The re-certification process undertaken during 2014/15
required Whitbread to demonstrate actual reductions in energy
and water consumption and waste going to landfill, in addition
to even greater enhancements to our internal governance,
management and sustainability practices.
In November 2014, we opened
our first “hub by Premier Inn”
hotel, situated in London’s
Covent Garden. The first of an
innovative new city-centre brand,
hub by Premier Inn St. Martin’s Lane
was rated ‘Outstanding’ at design
stage by BREEAM – the world’s
foremost environmental assessment
rating system for buildings. It is
the first hotel in the UK to achieve
the top ‘Outstanding’ rating, which
requires a minimum score of 85%,
compared to the 70% required for
an ‘Excellent’ rating.
The site uses 100% renewable The local cycle racks and green We have 35 BREEAM certified
certified energy supplied from the grid, travel plans at the site enable guests Premier Inn hotels.
from a variety of sources, including to positively impact the local In 2014/15 we achieved the following
wind, hydro and bio-mass fuel. environment and community, whilst new BREEAM certifications:
During its renovation, efficient fabric the hotel has a bio-diverse roof with Outstanding – hub by Premier Inn,
insulation was installed, along with a mix of 12 wildflower species that St. Martin’s Lane, London
variable refrigerant flow air source help with water attenuation and Excellent – Tamworth, Edmonton,
heat pumps, which heat and cool hotel increases the wildlife. London City (Aldgate)
guestrooms, and low energy LED Very Good – Wigan, Perth, Harrogate,
lights, all of which have helped achieve “I’d like to offer my congratulations to Hackney, Wandsworth, Holborn, Hendon,
a 24.5% reduction in regulated CO2 St Pancras, Cambridge, Winchester
Whitbread. This is a real achievement at
emissions against the 2010 Building the hub by Premier Inn, Covent Garden. It We have 16 BREEAM certified
Regulations. shows a strong commitment to innovation Costa Stores.
and sustainability and provides an In 2014/15 we achieved the following
To reduce its water usage, the exemplar for the industry as a whole.” new BREEAM certifications:
hotel incorporated an integrated Gavin Dunn, Director of BREAAM Excellent – Hereford Old Markets
water strategy during construction,
installing taps with low flow Very Good – Bristol Abbeywood,
York Vangarde, Taplow, Bedford
regulators and showerheads. Interchange, East Putney, Sheffield
Meadowhall
Whitbread | Corporate Responsibility Report 2014/15 Page 16Energy & Environment
During 2014/15, Whitbread was the first UK
company to test a fuel cell technology boiler to
pre-heat a hotel’s hot water supply, whilst generating
on-site electricity. Fuel cells represent the next
evolution in Combined Heat and Power (CHP)
technology and are almost 96% efficient in reducing
the amount of fossil fuel needed to power the heating
plant. This technology runs 24 hours a day at
Glastonbury Premier Inn, meeting 20% of the hot
water demand, and is expected to save around
£17,000 over a 10 year operating period.
In 2014, Whitbread partnered with Continually looking at ways to air ventilation and natural light by
international energy company ENN innovate, Whitbread launched its incorporating openable roof lights,
and logistics firm Kuehn + Nagel to first electric vehicle at Quiet Cities solar shading and ventilation grilles in
open the first HGV Liquefied Natural 2014, the first global summit windows. Construction work on this
Gas refuelling station in the UK, at dedicated to quieter deliveries exciting new development is expected
Kuehn + Nagel’s depot in Welling- in urban environments. Based at to be under way by October 2015.
borough, Northamptonshire. The Whitbread’s Greenford depot, the
Wellingborough depot was the first truck supplies both Costa and In December 2014,
deployment in Europe of a 45’ ISO Premier Inn sites across London, Whitbread was recognised
containerised ‘plug and play’ LNG working seven days a week on
by London Mayor Boris
refuelling station, more than 200 of double shifts, and it is estimated
which already operate successfully in to save up to 21 tonnes of CO2 per Johnson as one of 59
China. The station is now being used year. Plans are being laid to increase companies joining London’s
regularly to refuel 16 dual-fuel, natural the size of the electric vehicle fleet first Business Energy
gas-powered HGVs, which represent and identify further potential Challenge. The initiative
80% of Whitbread’s logistics fleet electric vehicle routes. aims to recognise and
around the UK. We expect to make
reward companies that
16-20% CO2 emissions savings on At Whitbread, we are passionate
each dual-fuel LNG-powered truck, about looking at ways we can have delivered the steepest
achieving 80% greater air quality improve the sustainability of our cuts in energy use and the
against a 100% diesel run engine. sites through innovative design and biggest switch to clean
construction and in September 2014 energy in London.
we were excited to be granted
planning permission for our most As we open new hotels, restaurants
ambitious low energy, eco-hotel yet. and coffee shops, it is important that
The 52-bedroom Premier Inn hotel we engage with our suppliers to help
and Brewers Fayre restaurant will them measure and reduce their
open on the Lincs Gateway site in carbon emissions. In 2014, we
Spalding, Lincolnshire and will implemented a new supplier data
comprise the highest standards of collection tool with our partners,
energy efficient building design and CRedit360, which enables us to
innovation. Design will be modelled collate, manage and report on the
on the principles of Zero Carbon sustainability performance of our
Allowable Solutions and PassivHouse, suppliers. It will provide a baseline
and a key feature will be the of the carbon footprint across our
introduction of ‘Insulating Concrete supply chain and help to share the
Formwork’, which offers a high level responsibility of reducing carbon
of insulation, improved air tightness across our suppliers’ operations.
and improved thermal bridging.
The design achieves optimal natural
Whitbread | Corporate Responsibility Report 2014/15 Page 17Independent Assurance of Whitbread’s Corporate Responsibility Reporting 2015 ASSURANCE STATEMENT September 2015
Corporate Citizenship’s Assurance Statement Independent Assurance of Whitbread’s corporate responsibility reporting 2014/15: ISAE 3000 statement The nature of the assurance This statement is prepared by Corporate Citizenship for the Main Board Committee of Whitbread. The subject matter covered by this report is the environmental information contained in Whitbread’s Corporate Responsibility Report 2014/15. The data reported refers to the twelve months to 28th February 2015. Whitbread is entirely and solely responsible for the production and publication of the information assured, Corporate Citizenship for its assurance. The opinions expressed in this statement are intended to extend understanding of Whitbread’s environmental performance and should not be used or relied upon to form any judgments, or take any decisions, of a financial nature. The assurance standard Our assurance follows the guidance laid out in the International Standard on Assurance Engagements 3000. The criteria used are the GRI Principles for Ensuring Report Quality. The assurance scope Our work has involved reviewing selected environmental claims and data included in the report against the GRI principles. This includes, but is not limited to Whitbread’s: Carbon efficiency (Scope 1 and 2 tonnes Co2e per GBP million turnover) Water efficiency (cubic metres per GBP million turnover) Percentage of total waste diverted away from landfill The data relates to Whitbread’s Group performance (Whitbread Hotels and Restaurants and Costa) in the UK only. It excludes Whitbread’s joint venture and international operations. The work programme The assurance work was commissioned in June 2015 and was completed in September 2015. Detailed records were kept of meetings, assurance visits and correspondence relating to the assurance. A team of three, including two Associate Directors and a Consultant, undertook the assurance and commentary process. The team has a variety of professional and technical competencies and experience. For further information about Corporate Citizenship please refer to our website www.corporate-citizenship.com. Page 1 of 2 © Corporate Citizenship Sustainability, Simplified.
Corporate Citizenship’s Assurance Statement
Our work has involved, but not been limited to, the following elements:
1. Detailed interviews with employees responsible for delivery of Whitbread’s
environmental performance that is part of the corporate responsibility programme
(Good Together). This was in order to understand the overall process of
environmental management and to discuss key trends and the process for
collecting, validating and consolidating the data;
2. Checks on a sample basis of consolidated data to underlying records to check for
consistency and accuracy of reporting;
3. Reviews of the systems used to record and analyse environmental performance
data in order to assess robustness;
4. Examination of the 2014/15 Corporate Responsibility Report at set stages in its
development to assess the environmental reporting content against the Global
Reporting Initiative’s Principles for Determining Report Quality, namely: balance,
comparability, accuracy, timeliness, clarity, and reliability of reporting.
Our experience and independence
Corporate Citizenship is a specialist management consultancy, advising corporations that
seek to improve their economic, social and environmental performance around the world
and is a leading assuror of corporate responsibility and sustainability reports. This is the ninth
year that Corporate Citizenship has provided independent assurance services in relation to
Whitbread’s corporate responsibility reporting. We have provided no other services to
Whitbread during the period under review.
Our conclusion
Based on the scope of work and assurance procedures performed, nothing came to our
attention that causes us to believe that the selected performance data described above is
materially misstated.
Corporate Citizenship
London
21st September 2015
Page 2 of 2 © Corporate Citizenship Sustainability, Simplified.Corporate Citizenship 5th Floor, Holborn Gate 26 Southampton Buildings London, WC2A 1PQ United Kingdom E: mail@corporate-citizenship.com T: +44 (0) 20 7861 1616 Website: www.corporate-citizenship.com Twitter: @CCitizenship LinkedIn: Corporate Citizenship Company © Corporate Citizenship Sustainability, Simplified
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