ANUAL IMPACT REPORT 2020 VICTORIA147
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Anual Impact Report 2020 Victoria147
REPORTE ANUAL DE IMPACTO 2021 | Victoria147 sección 3 Elaboration: Samantha Rivera Úrsula Quijano Peer review committee: Alexia Morales Alma Rosa Jiménez Ana Cecilia Pérez Cristo Andrea Gutiérrez Translation: Samantha Rivera Edition: Samantha Rivera Design: Gabriela Pacheco July, 2021
ANUAL IMPACT REPORT 2020 | Victoria147 5
CONT ENT
pg.
06 Words from Ana Victoria
08 2020 at a glance
10 Our model and information sources
12
14
Victoria147’s women entrepreneurs
About their businesses
WE
16
17
Financing as an engine of growth
The achievements of our women entrepreneurs
BELIEVE
18
20
Women entrepreneurs and their business facing COVID-19
Efforts towards gender equality, diversity and inclusion
IN THE POWER
21
23
Our value
Strategic alliances and the VictoriaFest Digital 2020
OF WOMEN
25
34
Victories that inspire
Our Fellows
DOING
36
46
Directory of Fellows
Annex
BUSINESS.
49 Bibliography
ANUAL IMPACT REPORT 2020 | Victoria147 words from Ana Victoria 7
Globally, 7 out of 10 working women who have experienced negative changes
in their routine due to the pandemic consider that the situation has affected
their professional growth; this is because of an imbalance between work
and their private life patterns, coupled with new daily care and household
responsibilities5.
This situation forced all of us to reinvent our way of thinking and acting
in order to face adversity. Proof of this is that about 1.8 million SMEs in
Mexico (86.6% of the total in the country) had a digital transformation in their
business models, while 6 out of 10 SMEs in the country adopted online sales6.
Ana Victoria
Even in the face of all challenges, in Victoria147 and in all women-led
García
businesses, the pandemic brought us the opportunity to reinvent ourselves
and support each other.
We strongly believe in the power of training and community building to
transform women-led businesses. The specialized courses and business
training programs we offer, as well as our partnerships, campaigns and our
flagship event, inspire strong, empathetic, curious, determined and analytical
women leaders to overcome any situation.
WORDS FROM ANA VICTORIA As the first and largest Academy of women entrepreneurs and business
women in Mexico, we are confident that our efforts will continue to
Aware of the negative impact left by the COVID-19 pandemic, more than transcend and transform present and future generations of women leaders
ever, we reinforce our mission to transform the traditional economy by and their positioning in business in Mexico and the rest of Latin America.
mainstreaming the gender perspective in every aspect of it.
To those who believe in Victoria147, thank you!
There is no doubt that 2020 was an unprecedented year. Globally,
businesses have suffered economic difficulties in the aftermath of
COVID-191; and the Micro, Small and Medium-sized Enterprises (MSMEs)
have been the most affected. Only in Mexico, more than one million MSMEs
disappeared compared to 20192, and 87% of businesses were affected by
the pandemic3.
In addition, the effect of the pandemic has been disproportionately
stronger on women. About 11% of women-led SMEs in the food, service,
retail and entertainment industries were more likely to close than those Ana Victoria García
led by men4. Head and Founder of Victoria147
ANUAL IMPACT REPORT 2020 | Victoria147 2020 at a glance 9
2020 AT A GLANCE
In a historic year for us, we established
22 strategic alliances
WE EMPOWERED OUR COMMUNITY In our virtual group programs,
we opened 10 groups of which
with companies such as: Facebook, BBVA, Grupo
Herdez/Nutrisa, Diageo/Buchanan’s, Crédito
BY INTEGRATING 2,522 NEW WOMEN 4 were focused on our business
development stage of Landing, 5
Real, CEMEX, Oracle, Bayer, Kickstarter, Porter
Novellis, Banana Republic, Zoé Water, BoConcept,
ENTREPRENEURS WHO ARE TAKING OUR on Build Up and 1 on Projection7. SAP, Clinique/Bobbi Brown, Kit Kat, Lush, Euro
Té, Alhumo Sacred Smokes, Dulce Alma, Innata,
Barro Blanco, through which we seek to provide
PROGRAMS, THIS IS THE EQUIVALENT TO greater knowledge, tools and opportunities for
women entrepreneurs from Mexico and the rest
AN AVERAGE OF 7 APPLICATIONS PER DAY, of Latin America.
CONSOLIDATING A NETWORK OF MORE THAN
15,000 WOMEN ENTREPRENEURS. More and more people are getting to know Victoria147. In 2020 we had a 23% increase in
popularity in our social media, going from 139,879 to 171,941 followers, and we appeared
in 91 articles related to entrepreneurship, gender equality, business, innovation and
leadership, among others.
89% Before the pandemic, 4 out of
of these new women entrepreneurs took
10 women entrepreneurs sold
through a website or another
For the first time, we held our
specialized programs based on their
knowledge needs and 11% of them took
online store. Today, about 6 out
of 10 entrepreneurs currently
flagship event, VictoriaFest,
in a digital format, where we
comprehensive training programs based on do so, which represents an
the stage their business is at. increase of 50%.
had the participation of 6,740
people and 14,968 visits to
We provided 2,446 hours of training
our platform.
in group courses, live sessions and specialized programs, equivalent to 6.7 hours per
day on average.
ANUAL IMPACT REPORT 2020 | Victoria147 our model and information sources 11
OUR MODEL AND INFORMATION SOURCES
At Victoria147 we are aware that women entrepreneurs and their
businesses have different needs. For this reason, we have different programs
(comprehensive, specialized and live) that are adapted to each of the stages of
their businesses (Figure 1).
ADVANCED STAGES
EXPANSION
Creation of an
advisory board
for the strategic
institutionalization
of the business.
CONSOLIDATION
Strengthening
the company’s
foundations for
strategic growth.
EARLY STAGES
PROJECTION
Creation of
a long-term
growth plan for
the management
BUILD UP and execution of
Strengthening the business.
the operational
and financial In order to measure the impact of Victoria147 on women-led businesses,
structure of the we use different sources of information:
business to reach
LANDING the next growth
Landing of a pilot level.
test to validate
the operation
The pre-post Academy survey, answered by
of their future
businesses. Victoria147’s historical database 214 women in 2020, given at the beginning
made up of 737 women and at the end of their training program.
entrepreneurs.
WOMEN IN BUSINESS Tools to enhance personal and professional development.
SPECIALIZED COURSES Tools and practical techniques to strengthen entrepreneurial, professional and personal skills. A survey on the impact of COVID-19 on women-led businesses in Mexico,
LIVE COURSES Comprehensive live support. applied to 76 woman in March 2021.ANUAL IMPACT REPORT 2020 | Victoria147 Victoria147´s women entrepreneurs 13
96%
VICTORIA147’S
WOMEN
ENTREPRENEURS
of the entrepreneurs have a bachelor’s degree and 1 Thanks to our online academy, we
out of 3 has a master’s degree. (n=737)
have expanded to countries such as:
Our entrepreneurs are,
on average,
37 58%
are married and have, Canada
years old. on average, 1 child. (n=737)
The youngest entrepreneur
is 24 years old and the oldest Our women entrepreneurs are experts in the
is 76 years old. (n=737) following areas of study: (n=464)
Social sciences,
administration and law 56.5% the
More and more,
women entrepreneurs United Spain
Engineering, manufacturing
States
are enrolling in our online and construction 19%
programs: (n=735)
Guatemala Jamaica
Arts and humanities 16.8%
Panama Colombia
Malaysia
Peru
Health 2.8% Bolivia
Natural, exact and
computer sciences 2.2%
Services 1.3%
Argentina
Education 1.1%
68% 32%
(498) (237)
online. Agriculture 0.2%
take
the program
through our Other 0.2%
on-site modality.ANUAL IMPACT REPORT 2020 | Victoria147 about their businesses 15
Women entrepreneurs The entrepreneurs They are in the following
who sell nationally do who sell internationally industries: (n=590)
so in an average of do so in an average
ABOUT THEIR BUSINESSES
of 13 countries, such
9 states.
as the United States,
Spain, Italy, the United
Kingdom, Colombia,
Argentina, Ecuador,
Guatemala, Bolivia, Peru,
Our women entrepreneurs:(n=734) Costa Rica, Canada and
Denmark.
41%
Look for the 40% 6 out of 10 women
strengthening Want to entrepreneurs
of their validate their
(359) have a website, Art, design, fashion 23.2%
business business
and 47% of their sales
model idea
10% are done through this Services 22.4%
Seek to 9% channel. (n=603)
institutionalize Enhance Food and beverages 15.8%
their their personal
entreprise development Beauty, self-care and wellness 14.9%
6 out of 10 women
entrepreneurs Communication and entertainment 4.9%
don’t have partners in
237 entrepreneurs Commerce 4.6%
their busines.
operate locally
On average,
Health and education 3.7%
47 2 out of 10 women
internationally
our entrepreneurs in early stages have entrepreneurs Construction and transport 2.9%
been operating for (n=450)
have 1 business partner.
5.4 years Tourism, restaurant and hotels 2.9%
53% 10%
2 out of 10 women Agricultural, chemistry, mining and energy 2.2%
37%
and those in advanced stages for entrepreneurs Mechanical and electrical engineering, and technology 2.0%
7.9 years (n=737) have more than 2
business partners. Non governmental and public sector 0.5%
166 regionally (n=636)financing as an engine of growth - the achievements of our women entrepreneurs 17
FINANCING AS AN ENGINE THE ACHIEVEMENTS OF OUR In addition, of the entrepreneurs
who enter Victoria147 with a
OF GROWTH WOMEN ENTREPRENEURS
business idea: 88% of them
validate it. (n=158)
To jump-start their business, our entrepreneurs made, on
average, an investment of $19,707 USD : (n=737) Early stages
2016 2017 2018 2019 2020 Change 2016-2020
Less than $2,518 USD 42%
Between $2,568 and $7,554 USD 21% Average sales per company
Between $7,604 and $25,181 USD 19% 3.3 3.3 3.3 4.0 0.5 21.2%
(in millions of mexican pesos)
Between $25,231 and $50,362 USD 8%
More than $50,362 USD 10%
Average clients per company 286 349 353 437 119 52.8%
This investment came,
primarily, f rom:
Average coworkers
(n=358) 7 7 7 6 5 -14.3%
per company
42% Average Indirect beneficiaries
79 89 184 253 491 220.3%
Personal savings 62% per company
21%
Operating profit
0.7
per company 2019
Average operating profit
- 0.35
per company 2020
10% Friends and
family 20%
19% 8%
Advanced stages
2016 2017 2018 2019 2020 Change 2016-2019
Shareholder
capital 9%
Average sales per company
2 out of 10 women 7 out of 10 women (in millions of mexican pesos)
6.4 8.8 11 17 9 166%
entrepreneurs entrepreneurs The business
Average clients per company 1,039 1,351 3,448 3,708 758 257%
operation itself 5%
have applied for some are interested in training in Average coworkers
11 10 19 15 14 36%
type of financing for the topics related to financing per company
development of their for the development of Bank loan 3%
Average indirect beneficiaries
277 420 477 706 197 155%
business (n=222), which their business, such as: the per company
took them 2.2 years (on difference between financial
average) to pay off. instruments, debt vs. equity, Average operating profit
3.6
angel investment, investment Other sources 1% per company 2019
funds, among others.
Average operating profit
3
per company 2020ANUAL IMPACT REPORT 2020 | Victoria147 women entrepreneurs and their businesses facing COVID-19 19
WOMEN ENTREPRENEURS AND THEIR Even in the face of adversity, 2 out of 10 women entrepreneurs saw
BUSINESSES FACING COVID-19 opportunities in the market to continue operating.
Before the pandemic, 4 out of 10 women entrepreneurs sold
through a website or another online store. Today, about 6 out of 10
entrepreneurs currently do so, which represents an increase of 50%.
The COVID-19 pandemic has had repercussions that affect women’s
autonomy and economic independence, among many other negative Prior to the current situation, only 2 out of 10 women entrepreneurs
effects on gender equality. Only in Latin America and the Caribbean, the made sales in their own online store, and now 3 out of 10 are already
pandemic caused a ten-year setback in women’s employment levels8. selling through this channel, which represents an increase of
approximately 54%.
This situation had an impact on sectors where female participation
predominates, such as tourism, manufacturing, wholesale and retail trade, 4 out of 10 women were able to adopt digital solutions quickly,
unpaid domestic work, health and education9. and this same proportion of women perceive themselves as fully
resilient to face the new reality.
In addition, the pandemic had a greater negative impact on women-led
businesses given their stage of development, where only 5% are in a
stage of exponential growth, indicating that they have a better structure to
face a crisis10.
Finally, among the most relevant lessons learned from the pandemic for
Above all, the pandemic generated an overload of unpaid work for women, women entrepreneurs, the following stand out: (n=75)
as 6 out of 10 women entrepreneurs agreed that the pandemic had a strong
impact on their domestic workload given that before the pandemic they
spent, on average, 9.6 hours a week on caregiving tasks, and now they
spend, on average, 17.7 hours a week, which represents an 82% increase in
their domestic duties. Seeking and/or
Learning to be diversifying growth Thinking
resilient opportunities strategically
Similarly, this situation has had an impact on their financial closure. 16%
24% 13%
Although 2 out of 10 had higher sales than projected at the beginning
of the year, 3 out of 10 companies closed with lower sales than projected
at the beginning of the year. With regards to the rest of the women
entrepreneurs, their financial closure was similar to the amount projected Adopting Anticipate
new tools and and plannify Optimize
at the beginning of the year; and in some cases, although it was lower than solutions financially current tools
projected at the beginning of the year, it reflected the recovery of their 11% 9% 9%
business.
However, even with the COVID-19 crisis, women-led companies have been
able to adapt to current circumstances.
Value resources (material
Innovate and/or human) Other
7% 3% 8%ANUAL IMPACT REPORT 2020 | Victoria147 efforts towards gender equality, diversity and inclusion our value 21
EFFORTS TOWARDS GENDER EQUALITY, DIVERSITY OUR VALUE
AND INCLUSION
4 out of 10 employ At Victoria147 we strive daily to eliminate
the gender gap and transform the business
people belonging to ecosystem by creating valuable connections
vulnerable groups12 in that empower more women and let their
businesses grow.
their companies. (n=45)
In 2020, women entrepreneurs For our entrepreneurs, the most rewarding
On average, indirectly benefited, on average, thing about being part of Victoria147 is: (n=401)
49% of their business
partners are women. 170 women per
(n=179)
company, 35%
39%
Connecting with a
more than the And they have programs that community of women
promote minorities and/or people entrepreneurs
previous year. (n=737)
from vulnerable groups in their
companies:(n=14)
29%
Developing and
growing their
businesses
Of the total number of employees they had in 2020, 35.7% have some kind of program in
59% were women (compared to 95.7% nationally)11, and favour of the LGBTIQA+ community.
17%
19% of these are in leadership positions.
Learning to believe
21.4% empower an ethnic minority more in themselves
or indigenous people.
7 out of 10 women In the last 5 years, our
13%
female entrepreneurs had Having the chance to
entrepreneurs in advanced 84 employees who became
21.4% favor people with
meet potential allies,
pregnant, business partners and
stages offer better benefits disabilities.
investors
96% (81)
in their companies than the
of whom
2%
14.3% support the elderly.
law suggests,
returned to Other
such as: performance bonuses, bereavement leave,
paternity and maternity leave, flexible working hours, work. 7.1% favor people with HIV.
food allowances, life insurance and major medical
expenses, among others. Our Net Promoter Score is 9 (n=737)
.
0 100ANUAL IMPACT REPORT 2020 | Victoria147 strategic alliances and VictoriaFest digital 2020 23
STRATEGIC ALLIANCES AND
Our flagship event, VictoriaFest, was held for the first time in digital format,
VICTORIAFEST DIGITAL 2020 in which we achieved:
Thanks to all our
partners for always
6,740 18
In 2020 we had 22 strategic alliances that
believing in Victoria147’s national and
worked for gender equality and women’s
economic empowerment. mission!13 international speakers.
registered 14,968 5,533
Partners
participants. platform attendees at
visits. the event.
1.7
millions 91
publications on topics related
800 to entrepreneurship, business
thousand
and female leadership,
through digital and printed
Partners in the VictoriaFest
More than 1.7 media such as:
millions impressions El Universal UNO TV
on social media, El Economista
El Sol de México
American Health and
Fitness
with a reach of more Hablemos de Dinero Bienestar y moda
Milenio PYMEmpresario Distrito MAGAZINE
than 800 thousand Radio Fórmula ELLAS.MX
people.victories that inspire 25
WE BELIEVE IN
THE POWER OF
WOMEN TO
TRANSFORM
THE WORLD.
VICTORIES T HAT
INSPIREVictories that inspire 27 SAMANT HA REYNA I am an entrepreneur and founder of Shula Boutique, my online jewelry company. All my life I had dreamed of being an entrepreneur. I enjoy the fact that today I am working for my dreams, and at the same time I can impact other people, I wouldn’t change it for anything. When I took the initiative with Shula, and shortly before the beginning of the pandemic, I needed someone to guide me professionally towards achieving my life dream, and in my concern for having a mentor I met Victoria147. First, I took Re programa, a course that gave me practical knowledge for my business, and at the same time gave me valuable content for self-awareness. Thanks to this, I discovered the benefits of academia and mentoring sessions to take my business to the next level, and that’s how I started the Validation program. I chose Victoria147 because of its community of women entrepreneurs. Not everyone understands the challenges women face on a daily basis, and the fact that we ourselves are a support network and our own engine for entrepreneurship is one of the most valuable features of Victoria147. In addition, the warmth between the academy and the entrepreneurs is unique; they are always willing to guide us in the search for new solutions. Although my company was born in a pandemic, the same situation gave me great opportunities and teachings . Currently, I already have my online store, social media, I achieved sales in less than a month and in the future I see my business more consolidated. I have nothing but gratitude for the attention and experiences shared with Victoria147 in the process of validating and launching my business. I believe that the impulse that you give us is invaluable; thank you for everything. SHULA BOUT IQUE LANDING
Victories that inspire 29 ANA CECILIA PARRA I am a graduate in Economics, mother of three daughters, wife and entrepreneur. Since I was a child I have loved business, and entrepreneurship has represented personal satisfaction. Being in Germany, being a new mother and with the adrenaline to explore a world of opportunities, I began to look for different alternatives of raising children and their education, and that is how Wiwiurka was born, a company focused on the design, manufacture and marketing of wooden toys and furniture that favors the gross motor development of children. My joining in Victoria147 represented a new beginning for my company, it gave me a more solid structure for my business and it marked the feeling of belonging to a community of entrepreneurial women. Being part of the Expansion program, with some Consolidation mentoring, not only gave me valuable content that contributed significantly to Wiwiurka, but also, the guidance from the fellows was, and continues to be, a growth factor for my company. Growing hurts, but I know that right now I am planting the seed for Wiwiurka’s transformation. In three years, I see a greater presence of my business in other countries around the world and greater recognition in Mexico. As a person, I live and believe that it is possible to create our reality; exploring new growth opportunities for my company is what keeps me inspired every day. As an entrepreneur, I am motivated to be an example for other women, to lead a team and to be the head of a company despite adversities. WIWIURKA EXPANSION
Victories that inspire 31 MARIA JOS É BELAUST IGOIT IA Hi, I’m Majo. I’m an architect, interior design specialist and co-founder of Bungalo. My company was born thanks to the fusion of talent and ideas in order to create a consulting initiative for interior design. Today we are dedicated to transforming everyday areas into innovative and functional spaces for our clients. As an entrepreneur, my career has been linked to my professional development; now, Bungalo has become my priority and, hand in hand with my partner, we have been growing little by little. Without a doubt, what I enjoy the most about being an entrepreneur is being the owner of my time. My first contact with Victoria147 happened when my company was already at a certain start- up level and I received advice to enter Liftoff. Thanks to Victoria147 I have learned important topics for the structure and orientation of Bungalo. Internally, my company has grown gradually and we have worked to constantly improve. Today, we already have tools that boost our operations, such as project management, social media, organizational structure, as well as other contributions to my financial model. With an online business model, we have consolidated and strengthened our work in spite of adversities and innovated to provide the best for our clients. Faced with the pandemic, the ability to adapt was a challenge, mainly because we faced that our competition was implementing similar digital business models. Despite that, we have sought strategies, redefined our value proposition and maintained our essence as Bungalo. One of my tips for any woman interested in entrepreneurship is to “take the leap”, connect with business partners and trust yourselves. Take advantage of your time, you will never be 100% ready for entrepreneurship but I think it is also important to take the risk without fear but with responsibility. BUNGALO BUILD UP
victories that inspire 33
ZAIRA SEMILLERO
MAJUL NUT RISA
(PROJECT ION)
Hi, I’m Zaira. Entrepreneur, Director and Founder of Zama Grupo Healthy. Throughout my
experience, I have been involved with the corporate world; however, I always had a lot of
curiosity and interest in entrepreneurship, when I finally had the opportunity I decided to
found my company. Today, Zama Grupo Healthy has three lines of business: marketing of
raw materials, manufacturing of personal care products under my brand “Los secretos de la
abuela” and product customization.
In entrepreneurship, what motivates me the most is that it allows me to serve and
contribute to society as an engine of change. We live to leave our legacy, and the fact that
growth depends on me is the most gratifying and satisfying thing.
I joined Victoria147 as part of the “Semillero Nutrisa” alliance. Throughout it, I was presented
with different modules in which I interacted with different experts and other women
entrepreneurs; in addition, I learned tools for macro-process planning, commercial topics,
and other types of content that as an entrepreneur helped me to continuously improve.
This program boosted my company to another level. The push it gives us not only in
entrepreneurship issues, but also to strengthen our human side is invaluable to grow with
your company. Today I am in the process of becoming an official supplier of a great brand
such as Nutrisa, without a doubt an incomparable experience.
In my case, the pandemic and Victoria147 brought me opportunities to move forward with
my company. Being part of “Semillero Nutrisa” was a tool that helped me plan my 2021 and
to be more analytical in my processes and strategies when making important decisions for
my company. Although it was an unprecedented moment, it taught me to be resilient; I
hope that three years from now Zama Grupo Healthy will grow and become stronger.
As women entrepreneurs, I believe that we are generating a change in the business
environment, giving greater relevance to female leadership. Together we are partners, and
with our efforts I am sure we will make a big difference in the world.
ZAMA GRUPO HEALT HYANUAL IMPACT REPORT 2020 | Victoria147 our fellows 35
OUR FELLOWS
Their main areas of experience are:
We have consolidated a network of more than
359 Fellows. 16%
21% in senior Management
in other areas
14% in Finance
13% in Marketing and Advertising
12% in Strategic Planning
8% in Human Capital
31% of our fellows are women (111) 8% in Legal
and 69% are men (248).
8% in Sales
67%
are located
6%
in Mexico
in Mérida
City On average, they provide 1,242 hours of consulting and mentoring
(Mexico)
7%
in other Early stages
countries 57%
20%
in Monterrey
(Mexico) Advanced stages
36%
8 out of 10 Fellows Workshops and
live sessions
have been entrepreneurs at some point in their
7%
careers.ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 37
Bruno Matus Gayosso Stanley Black & Decker
Camilo Llinás Velásquez Aliat, Stark Smart Gym
DIRECTORY OF FELLOWS
Carlos Allende AT&T
Carlos Callejo Hasbro
Carlos Kalach Comercializadora Círculo CCK
Adina Chelminsky N/A
Carlos Mier y Terán Grupo MYT
Adolfo Cano Cultura Colectiva
Carlos Miranda Grupo Axo
Adrián Román y Román VillarrealMC y Roman Abogados
Carlos Saenz Grupo Witt
Adriana Flores Hewlett Packard Enterprise
Carlos Silis THE MOONSHOT CO
Adys Marlet Dávila Grupo Prodensa
Carlos Silva Salesforce
Agustín Altamirano Alcano derecho empresarial e inmobiliario
Carlos Torres Impuestum
Alan Palau Pearson Education
Carlos Villaseñor Biovideo
Alberto Álvarez Digital Friks, IncentivAction
Carlos Roberto López The Home Depot
Alejandra Rodríguez de Siller Instituto de Moda Burgo México
Cecilia Goya de Riviello Balanceship Consultores
Alejandro Arellano Sibare & Partners
Christian Aguirre Alta Ventures México, Dalus Capital
Alejandro Palma León Troquer
Clara Corona de Lau Biomedica de Referencia
Alejandro Villalón KM Capital Partners, ON Ventures
Clara Frischwasser TAMIM HR Consulting
Alejandro Pérez 414 Capital
Claudia Ávalos Alerama Marketing Digital Integral
Alexandro Ríos Ríos Sepúlveda y Asociados
Claudia Contreras Samsung Electronics
Alfonso Olvera Grupo Olvera
Claudia Zúñiga CONAIR Mexico
Alfonso Ríos SoWhat? Factors
Cory Crespo Coloürs
Allan Fis Fis Foto
Cristian Lloret Cristian Lloret Mila
Allan Pineda choose
Daniel Alanís The Boston Conuslting Group
Américo Ferrara Life is Too Short Capital
Daniel Coggiola Apple y Deloitte
Ana Paola Alcalá Stoopen Asociados
Daniel Garnica Rivera The Coca-Cola Company
Ana Paula Blanco Brains4Rent
Daniel Granatta Platzi
Andrea Cabrero Vilatela Urbix Resources
Daniel Marcos Growth Institute Inc.
Andrea Ruiz Tecnológico de Monterrey
Daniel Schneeweiss Casa Montelobos
Andrea Trujillo Reste-U y Tecnológico de Monterrey
Darío Okrent Alsea
Andrea Valenzuela Tecnológico de Monterrey
Daryn Fillis Distroller
Andrés Martínez Bitso
David Jassan Directo.com
Andrés Mojica Cañderón Zebra Digital Marketing
David Lask Creze
Anna Fusoni Fusoni Fashion Network, KSnews
Delfina Flores Pipol Talent
Antonio Fajer Neikos y Pentafon
Diego Bracamontes Netflix
Antonio Vilches Archipiélago
Diego Creel Creze
Aroldo Dovalina DOCA Investments
Diego González ROSSI Iberbrand
Arturo Gonzalez AVALÓN
Dora Forero Naser Marketing Sensorial
Arturo Merino ArcCanto Deuda Inteligente
Dulce Kadise Mass Challenge
Arturo Reyes Minigols México
Edgar Fernández Vesta Soluciones Integrales
Bernardo Cisneros Cb empresas
Edgar Orlaineta FL Gallery
Bernardo Cordero STARTegy Venture Builder
Edgar Mauricio Jazo Trin Asesores Senior
Bernardo De la Cabada GCG
Eduardo Bello Central Zone
Betsabé Fernández PepsiCo Alimentos México
Eduardo Garza Evalor
Blanca Juana Gómez MMK Group
Eduardo Muñiz VITRIOANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 39 Eduardo Paulsen Ben & Frank Gloria Canales Amazon Eduardo Sauret Grupo Sommet Gonzalo Cegarra Creze Eduardo Valenzuela Unión Cinematográfica Grace Kamaji La Cima / Life 180 Emilio Blanco Centro de Soluciones Inalámbricas Gretta González Bracho Uber Enrique Cisneros Banregio Griselda Hernández Blue & Gray Associates Enrique González Independiente Guillermo Barba Axiologic Enrique Vera Sportium Guillermo Varela Logrand Entertainment Group Eric Descombes FCB México Guilles Suberville Béraud Elixir, Arcana, Ineomex Eric Pérez-Grovas Jaguar Ventures Gustavo Barcia Needed Education Ernesto Moncada The Welcome Branding Group Gustavo Cisneros Cb empresas Eugenio Perea Magma Partners Gustavo Serna Promecap Fabrice Serfati IGNIA Partners Hassan Yassine GAIA Federico Casas Alatriste Loro y 0BS Heberto Taracena Capital Invent, Grupo Imagen Multimedia Federico Gómez PayPal Héctor Cruzado ZOÉ WATER Federico Legorreta Proyecto COLBERT Héctor Cuesta Clé Federico López Otegui La Costeña Héctor Esrawe Esrawe Ferenz Feher Feher & Feher Hector Hugo de la Peña H Estrategias Fermín Montes Hortícola Cedro Blanco, Sativus Hiram Valdez Rodríguez Uber Technologies Inc Fernanda Perea Saskia de Winter Horacio Genolet Ogilvy Latinoamérica Fernando Álvarez Kantar Hugo Salinas IGNIA Partners Fernando Fabre Endeavor Global Huguette Cervantes Laing Business Boutique Fernando Huerta Tecnológico de Monterrey Ignacio Liaudat Circus Marketing Fernando Rojas Sánchez Creativos Prácticos Irving Arturo De Lira Grupo Financiero Banorte Fernando Torres Alfaro, Dávila y Scherer Isaac Lekach The Sarpes Group Fernando Torres Cantu Black Creek Group Isabella Munoz ColCapital Fernando Trueba LUV.IT Ivette Calvet Seeds Talent Management Francisco Lezama Instituto Yucateco de Emprendedores Jaime García Strategic Capital Francisco Niembro Embajador de México en Qatar Jaime Longoria Oxxo Francisco Ramírez Anguiano Bienestar Corporativo y Sistémico Jaime Massieu Axa Seguros Francisco Ruíz-Maza Russell Reynolds Jaime Padilla Russell Reynolds Associates Francisco Sordo Uber Jaime Weber J.W.K Business Françoise Lavertu South View Studio Jandir Matos Bedu Freddy Vega Platzi Javier Arredondo Travesías Media Gabriela Cejudo Grupo Nicxa Javier Okhuysen sala uno Gabriela Hernández Consultor independiente Javier Peña So What? Factors Gabriela Romero BBVA Bancomer Javier Van Cauwelaert Smartfish Gabriela Salazar Román, Nava, Morales y Salazar Abgados Jean Michel Enríquez Creel, García-Cuéllar, Aiza y Enríquez Gabriela Warkentin W Radio, El País Jesús Horacio González n/a Gabriela Yakovlev Transcendence Jorge Barajas Despacho de Contadores y Gasolineras Gema Sacristán Corporación Interamericana de Inversiones Jorge Belden Galera Gerardo Román Román, Nava, Morales y Salazar Abgados Jorge Camil Enova Gerardo Ugalde The Ad Theory Jorge Casares Buhox Consulting Giorgio Di Vece V09 Jorge González G2 Consultores Giovanna Jiménez Coria Laboratorios Expanscience México SA de CV Jorge Guerrero Auto One Acceptance
ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 41 Jorge Soto Miroculus Lucy Lawrence Inversionista independiente Jorge Luis Camargo Ecaresoft Luis Garza Sada Kinedu José Guereque Arca Continental Luis Martínez PROA José Zaga Vicky Form Luis Martínez Lozano Martínez Asesores José Alberto Terán TERAN TBWA\ Luis Mourey Temasek José Alfredo Islas Residencia Luis Pazos IDG Consulting José Antonio Loret de Mola Ciclo Corporativo Luis Yturbe Litebuilt México José Antonio Manrique Evero Capital Luis Enrique Carrillo Coca-Cola FEMSA José Antonio Morán Capital Índigo Luis Fernando Ramírez FEMSA José Antonio Silveira Consultor independiente Luis Gerardo Chapa Tenna José Antonio Téllez Onelife / Actitud Sana Luisa Jimena García Riva Palacio Casa de Danza México José Arturo Vázquez Capital 112 Luz Arredondo Travesías Media José Ignacio González Mobile 360 Luz Adriana Ramírez Visa José Luis Betancourt Ingenia Agency Luz María Velázquez Tecnológico de Monterrey José Luis Garibay Capital 112 Manuel Llaguno Marchand Firmalt José Luis Torrado Grupo BPT Marco Colín AVIÓN José Pablo Abreu PwC Marco Franco Planner Group José Simón Díaz el20.mx Marco Sens Jelp Josefina Stoopen Stoopen EMA Partners María Castilla IADWP Joshua Ford Candid María Novales McKinsey Juan Sotres Triciclo María Fernanda Garibay Atabay Consulting Juan Valles Tecnológico de Monterrey María Inés Morán ActionCOACH Juan Vera Nimblr.ai Maria Yulene Galera Trillas Freelance Juan Carlos Guerrero Wunderman Mariana Castillo Ben & Frank Juan Emilio Simón Bufete de Marketing Mariana Conde Familias Extraordinarias Juan Francisco González Onecare Group Mariana Gaber BibaBijoux Juan Luis Rodríguez Accenture Marianela Sordo Consultor Independiente Juan Manuel Valle Pereña Afore XXI Banorte Marianna Pilar Jones Labastida Steve Madden México (Trendy Imports S.A de C.V) Juana Ramírez Grupo SOHIN Mario Estupiñán Fiduciaria de Occidente Julián Herrera Banco Santander México Mario Alejandro Sosa CBR Asesoría Legal Julio Luis García MMK Group Marisol Rodríguez Sinergia Deportiva Karen Gilchrist Google Marlyn Sánchez Consultoría Mercadológica Karla González Jáuregui TST Talent Strategy Team Martha Rivera IPADE Kelly Talamas Consultor independiente Martha Laura Bueno Gamboa Martina Bueno Comunicación y Mumas Business Network Kerrie MacPherson EY Martha Patricia Herrera CEMEX Laura Manzo The Huffington Post Martín Hernández Sound Editor Laura Tapia Consultor independiente Mauricio Barrera Tim Hortons Laure Merat-Calderón El Palacio de Hierro Mauricio Cano del Valle Hoopol Lauren Rodriguez Muñoz Abogadas para Emprendedores Mauricio Carrandi Televisa Leticia López Coaching Integral Mauricio Rizo Tecnológico de Monterrey Lisette Montefusco CMR Mayra Aldazosa Consultor independiente Lorena Flores Grupo AXO Mayra Hernández O’Hagan Instituto Xilonen Lorena Martínez Horux Business Consulting Michel Rojkind Rojkind Arquitectos Lourdes López Goya Consulor independiente Miguel Ángel Flores Niagara Bottling
ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 43 Moís Cherem Bedu Raúl Galicia BBVA Bancomer Moisés Guindi Casa Lumbre Raúl Martínez-Ostos Barclays Investment Bank Mónica Flores ManpowerGroup Ricardo Barrueta Consultor independiente Mónica Lenz Lenz Human Capital Ricardo Díaz Salinas Ciencia Med Mónica Martínez IPADE Ricardo González EBC (Escuela Bancaria y Comercial) Mónica Mijangos Beltrán & Bernal Stoopen Ricardo Rocha RENDER, Games Starter, COPANGA, ALTEUM Mónica Patiño Casa Virginia, Delirio, La Taberna del León, MP Bistro Ricardo Rondón HKS Inc. Mónica Villela Maken Consultores Ricardo Vázquez Rodríguez Cemex Montserrat Vázquez del Mercado Accenture Ricardo Zamora Google Muriel Belda Morgan Philips Roberto Charvel Vander Capital Partners Murillo Tavares Spencer Stuart Roberto Ruiz Wunderman Nancy Godines DOCADHOC Rodolfo Ramírez RedBox Natalia Zárate Sephora Rodrigo Arévalo Uber Eats Nayelly Hernández Gran Hogar Sureste y Kintek Energías Renovables Rodrigo Cobo Talaria Marketing Nick Panes Control Risks Rodrigo Francisco Villagrán Aguilar & Villagrán Nicola Origgi Tecnológico de Monterrey Rolando Salinas IGNIA Nicolás Rubio Industria Faramcéutica Andrómaco Roque Velasco Walmart Nicole Reich BNP Paribas Cardif Roxana Rabinovich American Express Nima Pourshasb Banco Sabadell, Formafina Rubén Castellanos AROD Octavio Herrero Herrero Rubén Guajardo Consultor independiente Olegario García Márquez GAPE Business Group Rubén Herrero Impuestum Omar Ríos HATHI Ruby Sharma EY Óscar Lozano Sintec Rudy Joffroy Creative Dreams Óscar Salazar Uber Salvador Luna Mary Kay Inc. Oswaldo Trava InstaFit Sandra Ramos MR Institute Otto Graff IGNIA Partners Sandra Sainz Heredia Cantera Capital, SV LATAM Fund Pablo Alvarado Garage Sandra Sánchez y Oldenhage PharmAdvice Consulting Pablo González Cid Café Punta del Cielo Sandrine DUPRIEZ Laboratoires Expanscience Mexico Pablo Hernández Ingenia Agency Santiago Arango Grupo Takami Pablo Hooper González Calvillo Abogados Santiago Creixelll Bitso Pablo Salazar ParenTTech Santiago Sánchez Drive, Intersect Pamela Aréstegui AIG Seguros Sara Kauss S’well Pamela Gutiérrez Garrigues Sara Laura Garza Magna International Patricia Schroeder Mentoría y Seguridad Legal Saraí Baeza McKinsey & Company Paula Franco Vasco TAMIM HR Consulting Saskia de Winter Saskia de Winter Pedro Egea Barbosa Herrero Sebastián Tonda Flock Pedro Egea Dietz Consultor independiente Sergio Cid Grupo Vidanta Pedro Antonio García FCB Sergio Garza Garza Durán Abogados Pepe Giral Consultor independiente Sergio Spinola The Coca-Cola Company Rafael Borbón Exfarma Shahin Baharimehr Advent International Rafael Selvas Farmacias del Ahorro Shelley Brindle Alcaldesa de Westfield, NJ Ramiro Del Valle Barclays Investment Bank Simon Bedford Prolegis Services Ramiro Javier Atristaín Carrión Atristain Financial Advisors, LLC Sofía Escamilla Palacio de Hierro Raúl Durán CEMEX USA Tavo Zambrano Skydrop
ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 45 Toni Torres Toni Torres Enlaces Estratégicos Úrsula Wilhelm Banorte / IXE Verónica Elizondo Sigma Alimentos Verónica Morgenstern MR Institute Verónica Yepez Perpetum Consulting Vicente Encarnación e:de business by design Víctor Calderón Arccanto Deuda Inteligente Víctor Melgarejo Tecnológico de Monterrey Víctor Ornelas Capital Índigo William Gaber Atabay Consulting Yvonne Narro Yarto & Narro Zita Horváth Lea Isla & Horváth
ANUAL IMPACT REPORT 2020 | Victoria147 annex 47
It seems to me that they
ANNEX have formed A SMOOTH,
Because they have
EXCELLENT FELLOWS, DETERMINED AND
and take you by the hand CLEAN COMMUNITY,
in what you need to know with a long history of
experience and always VICTORIA147 is the ideal
to be a SUCCESSFUL
studying the situation place for this GROWTH in
ENTREPRENEUR.
of ENTREPRENEURS the hands of experts and
IN MEXICO in order to WOMEN who are in a path
VICTORIA147 IS A give them a better offer like your own, this INSPIRES,
REVOLUTIONARY PLACE,
EXCELLENT CONTENT
so they can fulfill and MOTIVATES AND HELPS
that helps to have clarity
materialize their dreams YOU TO MOVE FORWARD.
on decision making and to
WHERE THE SUPPORT
AND structure the way to grow. and businesses. I have been
WILL in business for 6 years and
TO ENCOURAGE US ALL AS
THE BENEFITS I HAVE Because in this journey of
OBTAINED IN MANY WAYS entrepreneurship WE ARE
Because of the network,
WOMEN ENTREPRENEURS
ARE INVALUABLE: support NOT ALONE and there is
and the platform with
network, friendships, advice always much to LEARN.
PROFESSIONAL WOMEN,
from the best professionals,
a serious approach to
IS NOTICEABLE. ENTREPRENEURSHIP and
very well structured content.
always good attitude,
accompaniment, affection, THANK YOU for always
growth and many more taking us into account.
positive things.
In a short time I HAVE
Since I started the CONNECTED WITH
It is a NETWORK that really
Re programa course, it SUCCESSFUL AND
seeks to give the essential
changed my chip for many INSPIRING WOMEN.
tools to those of us who
things. Then I started Build
Because it is an ENRICHING want to start a business and
Up and I have seen an
SPACE. As everything, it can those who are already on THE CONTENT, THE
IMPACT and increase in the For the content of the
be better, but I definitely got the road. NETWORK OF
sales of my COMPANY. courses, the INTEGRAL
good things and POSITIVE ENTREPRENEURS AND
VISION, their collaborations,
CHANGES IN MY BUSINESS. FELLOWS ARE TOP LEVEL.
Because of THE community, guests and the
EMPOWERMENT, THE companies that have been
formed. Because of the network,
CONFIDENCE AND THE
and the platform with
KNOWLEDGE AND
It was a GREAT LEARNING focus on WOMEN
INSPIRATION SESSIONS. It was AN INCREDIBLE
EXPERIENCE and an PROFESSIONISTS,
COURSE that helped a serious approach to
EXCELLENT PLACE TO
It is a COMMUNITY that me give a completely entrepreneurship and
CONNECT WITH OTHER
ENCOURAGES you to carry NEW TWIST TO MY content very well
WOMEN ENTREPRENEURS.
out your PROJECTS. ENTREPRENEURSHIP. structured.ANUAL IMPACT REPORT 2020 | Victoria147 annex - bibliography 49
BIBLIOGRAPHY
General indicators (Annex)
2016 2017 2018 2019 2020 Change 2016-2019
1
López. 2021. Pequeñas empresas, grandes impactos: Apoyando a las PYMES productivas como motor de la
recuperación en ALC.
Average sales per company
4.2 4.9 5.6 7.4 1.3 76%
(in millions of mexican pesos) 2
INEGI. 2020. Estudio sobre la Demograf ía de los Negocios.
3
INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).
Average clients per company 471 576 1,128 1,078 259 129%
4
Banco Mundial;Facebook; OCDE. 2020. El futuro del Negocio.
Average coworkers
8 7 11 8 6 0%
per company 5
Deloitte. 2020. Understanding the pandemic’s impact on working women.
Average Indirect beneficiaries 6
INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).
135 167 262 345 344 156%
per company
7
See description of the stages in section three of the types of programs according to stages.
8
Operating profit CEPAL. 2020. Informe especial covid-19
1.20
per company 2019
9
Idem.
Average operating profit
0.57 10
Encuesta del Impacto del COVID-19 en las empresas lideradas por mujeres Victoria147.
per company 2020
11
INEGI. 2020. Encuesta Nacional de Ocupación y Empleo (ENOE) 12
12
Vulnerable groups are defined as those who “either because of their age, race, sex, economic status, physical
characteristics, cultural or political circumstances, are at greater risk of having their rights violated” (CNDH,
2020). (CNDH, 2020) Ex: migrants, people with HIV, women, children, indigenous communities, members of the
LGBTIQA+ community, etc.
13
We also thank Facebook, BBVA, Herdez, Nutrisa, Banana Republic, Innata, Kit kat, Bobbi Brown, Hindie Tea,
Romina Media, Sersana, Barro blanco, Cynthia Buttenklepper, Cihuah y Moncaya, for being part of our event
“Give me a Break” in 2020.You can also read
