ART CURATORS OF HAIR VOICE
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CURATORS FORMULATORS DEVELOPING
THE
OF HAIR OF HAIR PROFESSIONAL
ART SCIENCE VOICE
IN THE NATURAL HAIR INDUSTRY
SHWAXX LABORATORIES, LLC
1149 MORELAND AVE SE SUITE #10
ATLANTA, GA 30316
KEVODESH@SHWAXX.COM
404-353-6837
KEVIN D RODGERS
FOUNDER/MANAGING MEMBER
THE PROBLEM:
NATURAL HAIR MARKET 2021
An excessive amount There is no definitive
of “Natural Hair” Most “HOW-TO” “professional” brand
consumer brands videos are published dedicated exclusively
have flooded the by amateur DIY to the science of
Market place. influencers. natural hair.
DEVALUING CONSUMER
CONFIDENCE IN
CREATING A NO PROFESSIONAL VOICE
PROFESSIONAL PRODUCTS PROFESSIONAL LOWERS THE STANDARD OF
ETHICAL BEHAVIORS
AND SERVICES VACUUM
THE SOLUTION:
A HAIRCARE PRODUCT MANUFACTURE DEDICATED TO
THE PROFESSIONAL NATURAL HAIRCARE PROVIDER
Build a Cosmetic Generate and Split Leverage those
Chemistry Feature the artistic royalty profits from Professional voices
department abilities and the tutorial content into effective pull
dedicated to scientific knowledge between the through sales
Multi-functional of the natural hair professional, the strategies for
Natural Hair professional. model, and the retailers.
Products. manufacture.
RAISE BAR ON PLATFORM EXECUTIVE NATURAL HAIR
PRODUCT ARTIST PRODUCER OF INDUSTRY VALUE
EDUCATIONAL CHAIN ADAPTATION
PERFORMANCE DEVELOPMENT DIGITAL CONTENT
HYBRID BUSINESS MODEL
BRAND
AWARENESS
CONSUMER $$$ REVENUE
IN-HOUSE ENGAGEMENT
PRODUCT CONTENT
MANUFACTURING PRODUCTION
TWITTER YouTube
INSTAGRAM
ASSESTS PINTEREST ONLINE
FACEBOOK HAIRSHOWS
WHOLESALE
TIKTOK
SNAPCHAT
MARKETING
ADVERTISNG
COMPETITIVE ADVANTAGES:
IN-HOUSE IN-HOUSE CONTENT
LEADERSHIP MANUFACTURING PRODUCTION
33 YRS HAIR PROFESSIONAL UNIQUE COST EFFICIENT GENERATE REVENUE
5 YEARS STUDIO PRODUCTION MEMORABLE FORMULATION & FROM THE TUTORIAL
NAME LABELING FLEXABILITY CONTENT
RELATES AND
MICRO-DISTRIBUTORSHIP ENHANCE SALES
COMMUNICATES WELL TO
NATURAL HAIR
PEOPLE SMILE FOR LICENSED PROFESSIONALS WITH POWERFUL
WHEN THEY SAY VISUALS
PROFESSIONALS
IT! NET15 - NET30
PIONEERING STRONG CREATIVE
VISIONARY HARNESS THE POWER
EXPERIENCED TRADEMARK FINANCING OF TECHNOLOGY INTO
REVENUE STREAM
Ripe For Exploitation CAPABILITIES
THE PRODUCTS: PHYSICAL PRODUCTS DIGITAL PRODUCTS WHOLESALES & RETAIL ROYALTY REVENUE
PRODUCT FEATURES:
PHYSICAL PRODUCT
EDUCATIONAL
DESIGNER CONTENT
PROFESSIONAL
BOUTIQUE FUNCTIONALITY
LOOK
UNIQUE
HAIR ART
LIMITED
RUN
EXCLUSIVITY
9:07 UNBOXING
TOOLS &
UP-DO | SILK-PRESS | 4-C PRODUCTS
HAIR | SHWAXX
432 views - 2 months ago
NET15-NET30
EXOTIC
FINANCING PRODUCT
FRAGRANCES REVIEWS
PROFESSIONAL
VOICE
DIGITAL PRODUCT
TRACTION:
LINK TO GOOGLE MAP WITH SHWAXX SALES ZIPCODES
https://www.google.com/maps/d/u/0/edit?mid=1UvFuj9Zed7Wb4YbMYf__pFkQMeEGviSh&usp=sharing
CURRENT
MARKET SHARE
31
.047%
OR
OF THE 67K
BLACK (Non-Hispanic)
HAIRDRESSERS
$200K
INFLUENCED
WEBSITE SALON AMAZON HAIRSHOWS
2643 3348
SHWAXX SALES 2017-2020
637 2141
UNITS SOLD UNITS SOLD UNITS SOLD
UNITS SOLD SHWAXX SALES 2017-2020 SHWAXX SALES 2017-2020
SHWAXX SALES 2017-2020 SHWAXX SALES 2017-2020
THE MARKET SIZE:
AFRICAN-AMERICAN HAIRCARE MARKET
44M 31% 67K
BLACK (Non-Hispanic)
AFRICAN-AMERICANS OF THE $2.5B HAIRDRESSERS
$2.5B $775M
SPENT OR
$12K
INDIVIDUALLY INFLUENCED
HAIRCARE OF THESE ANNUAL
MARKET SALES OF HAIR PRODUCT PURCHASES
Estimated value 2018 Estimated value 2018 Estimated value 2018
THIS STATISTIC DOES NOT INCLUDE
ANNUALLY
PRODUCTS SUCH AS HUMAN HAIR, HAIR
ARE DIRECTLY INFLUENCED BY Estimated value 2018
ACCESSORIES, WIGS OR ELECTRIC THE AFRICAN-AMERICAN
STYLING PRODUCTS ETC.. BARBER AND COSMETOLOGIST.
Source: Based on IRI InfoScan® Reviews; US Census Bureau, Economic Census; Mintel consumer research; company annual reports/Mintel US, September 2018
THE COMPETITION:
GEAREDTOWARDS
PROFESSIONAL
PR OFESSION AL
NON-BLACK/MINORITY BLACK/MINORITY
OWNED&OPERATED OWNED&OPERATED
GEAREDTOWARDS
CONSUMERMANAGEMENT TEAM: :
TBD TBD
KEVIN DESHUN RODGERS
FOUNDER/
GROUP MANAGING DIRECTOR C.S.O. C.O.O.
EXECUTIVE PRODUCER CHIEF SCIENTIFIC OFFICER BUSINESS AFFAIRS AND LEGAL
NORFOLK STATE UNIVERSITY
1986-1991
700 Park Ave Norfolk, Va. 23504 (Mass Communication Major)
KCM SCHOOL OF APPLIED BARBER SCIENCE(1989-1991)
2404 Lafayette Blvd Norfolk Va. 23509 (MASTER BARBER
LICENSE - BARBER INSTRUCTORS LICENSE)
INDEPENDENT FILMS 2012-2014
MY HUE OF BLUE (IMDb 2014) Short-Film (WINNER
HONORABLE MENTION) The People’s Film Fest
(Writer – Director – Editor - Composer)
EVERY IDLE WORD (IMDb 2012) Short-film
(Writer – Director – Editor - Composer)
SHWAXX Laboratories, LLC
FOUNDER/Managing Member
Aug 2016 – Present
Atlanta, GeorgiaREVENUE FORECAST:
LOW MID HIGH
MULTI-CULTURAL
YEILDGROWTH SCENARIO YEILDGROWTH SCENARIO YEILDGROWTH SCENARIO
.5% 2.25% 5% .35%
336 1512 3696 2422
OR OR OR OR
OF THE 67K OF THE 692K
BLACK (Non-Hispanic) MULTICULTURAL
(NON-BLACK)
HAIRDRESSERS HAIRDRESSERS
OF THE 67K
$11M $7.2M
OF THE 67K WILL INFLUENCE WILL INFLUENCE
BLACK (Non-Hispanic) BLACK (Non-Hispanic)
HAIRDRESSERS HAIRDRESSERS
$1M $4.5M
WILL INFLUENCE WILL INFLUENCE
SHWAXX SALES 2021-2023 SHWAXX SALES 2021-2023
$18.2M
TOTAL
SHWAXX SALES 2021-2023 SHWAXX SALES 2021-2023
SHWAXX SALES 2021-2023RAISED TO DATE: $14K
CURRENT STAKEHOLDERS
START:ME is a free small We provide microloans to local
entrepreneurs who lack access to capital. Consult Your Community is a national nonprofit
organization that mobilizes college students
business training across the nation to leverage their knowledge,
Our aim is to close the micro-business gap in
program that provides traditionally high poverty areas by increasing networks, and training to provide pro-bono
consulting to local, predominantly minority-run
the number of successful small businesses.
entrepreneurs the tools small businesses in their communities.
and connections necessary We direct our efforts in pursuit of this goal by
providing early-stage financing, knowledge, At the Emory chapter, teams of 5 or 6 students
to build and grow and networks necessary for the sustainable work with 6 different local businesses every
semester to provide strategic recommendations
growth of a business.
successful businesses. that help the company to grow.
$4K
SEED INVESTMENT
$10K
SMALL BUSINESS
3 SEMESTERS OF
PRO-BONO
GRANT LOAN CONSULTINGUSER ENGAGEMENT:
FINDING OUR VOICE THROUGH CONNECTIONS
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