ART CURATORS OF HAIR VOICE

 
ART CURATORS OF HAIR VOICE
CURATORS    FORMULATORS                          DEVELOPING
                                                    THE
 OF HAIR      OF HAIR                           PROFESSIONAL

 ART        SCIENCE                             VOICE
     IN THE NATURAL HAIR INDUSTRY
                 SHWAXX LABORATORIES, LLC
               1149 MORELAND AVE SE SUITE #10
                      ATLANTA, GA 30316
                  KEVODESH@SHWAXX.COM
                         404-353-6837
                      KEVIN D RODGERS
                 FOUNDER/MANAGING MEMBER
ART CURATORS OF HAIR VOICE
THE PROBLEM:

                NATURAL HAIR MARKET 2021

  An excessive amount                            There is no definitive
  of “Natural Hair”       Most “HOW-TO”          “professional” brand
  consumer brands         videos are published   dedicated exclusively
  have flooded the        by amateur DIY         to the science of
  Market place.           influencers.           natural hair.
   DEVALUING CONSUMER
      CONFIDENCE IN
                            CREATING A            NO PROFESSIONAL VOICE
  PROFESSIONAL PRODUCTS    PROFESSIONAL          LOWERS THE STANDARD OF
                                                    ETHICAL BEHAVIORS
       AND SERVICES          VACUUM
ART CURATORS OF HAIR VOICE
THE SOLUTION:

        A HAIRCARE PRODUCT MANUFACTURE DEDICATED TO
         THE PROFESSIONAL NATURAL HAIRCARE PROVIDER
   Build a Cosmetic                          Generate and Split       Leverage those
   Chemistry          Feature the artistic   royalty profits from   Professional voices
   department         abilities and          the tutorial content    into effective pull
   dedicated to       scientific knowledge   between the               through sales
   Multi-functional   of the natural hair    professional, the          strategies for
   Natural Hair       professional.          model, and the                retailers.
   Products.                                 manufacture.
  RAISE BAR ON         PLATFORM                 EXECUTIVE             NATURAL HAIR
    PRODUCT              ARTIST               PRODUCER OF            INDUSTRY VALUE
                                               EDUCATIONAL          CHAIN ADAPTATION
  PERFORMANCE         DEVELOPMENT            DIGITAL CONTENT
ART CURATORS OF HAIR VOICE
HYBRID BUSINESS MODEL

                                BRAND
                              AWARENESS
                               CONSUMER     $$$   REVENUE
       IN-HOUSE               ENGAGEMENT
      PRODUCT     CONTENT
   MANUFACTURING PRODUCTION
                                 TWITTER     YouTube
                               INSTAGRAM
      ASSESTS                   PINTEREST     ONLINE
                                FACEBOOK    HAIRSHOWS
                                            WHOLESALE
                                 TIKTOK
                                SNAPCHAT
                              MARKETING
                              ADVERTISNG
ART CURATORS OF HAIR VOICE
COMPETITIVE ADVANTAGES:

                                                              IN-HOUSE                IN-HOUSE CONTENT
   LEADERSHIP                                          MANUFACTURING                   PRODUCTION
   33 YRS HAIR PROFESSIONAL      UNIQUE                   COST EFFICIENT             GENERATE REVENUE
  5 YEARS STUDIO PRODUCTION    MEMORABLE                 FORMULATION &               FROM THE TUTORIAL
                                  NAME                 LABELING FLEXABILITY              CONTENT
       RELATES AND
                                                        MICRO-DISTRIBUTORSHIP         ENHANCE SALES
   COMMUNICATES WELL TO
       NATURAL HAIR
                               PEOPLE SMILE             FOR LICENSED PROFESSIONALS    WITH POWERFUL
                              WHEN THEY SAY                                              VISUALS
      PROFESSIONALS
                                    IT!                NET15 - NET30
    PIONEERING                  STRONG                   CREATIVE
     VISIONARY                                                                       HARNESS THE POWER
   EXPERIENCED                TRADEMARK                  FINANCING                   OF TECHNOLOGY INTO
                                                                                      REVENUE STREAM
                               Ripe For Exploitation    CAPABILITIES
ART CURATORS OF HAIR VOICE
THE PRODUCTS:

   PHYSICAL PRODUCTS    DIGITAL PRODUCTS

  WHOLESALES & RETAIL   ROYALTY REVENUE
ART CURATORS OF HAIR VOICE
PRODUCT FEATURES:
         PHYSICAL PRODUCT
                                                                               EDUCATIONAL
  DESIGNER                                                                     CONTENT
                     PROFESSIONAL
  BOUTIQUE           FUNCTIONALITY
    LOOK

                                                                                       UNIQUE
                                                                                      HAIR ART
  LIMITED
    RUN
 EXCLUSIVITY
                                                                9:07                 UNBOXING
                                                                                      TOOLS &
                                     UP-DO | SILK-PRESS | 4-C                        PRODUCTS
                                     HAIR | SHWAXX
                                     432 views - 2 months ago
                    NET15-NET30
    EXOTIC
                     FINANCING                                                     PRODUCT
 FRAGRANCES                                                                        REVIEWS
                                                                PROFESSIONAL
                                                                  VOICE

                                             DIGITAL PRODUCT
ART CURATORS OF HAIR VOICE
TRACTION:
                     LINK TO GOOGLE MAP WITH SHWAXX SALES ZIPCODES
             https://www.google.com/maps/d/u/0/edit?mid=1UvFuj9Zed7Wb4YbMYf__pFkQMeEGviSh&usp=sharing

                                                                                                                            CURRENT
                                                                                                                            MARKET SHARE

                                                                                                                            31
                                                                                                                              .047%
                                                                                                                                OR

                                                                                                                               OF THE 67K
                                                                                                                            BLACK (Non-Hispanic)
                                                                                                                              HAIRDRESSERS

                                                                                                                            $200K
                                                                                                                                 INFLUENCED

     WEBSITE                           SALON                          AMAZON                             HAIRSHOWS

                                                                   2643                                 3348
                                                                                                                            SHWAXX SALES 2017-2020

     637                           2141
                                   UNITS SOLD                       UNITS SOLD                          UNITS SOLD
    UNITS SOLD                 SHWAXX SALES 2017-2020           SHWAXX SALES 2017-2020
 SHWAXX SALES 2017-2020                                                                            SHWAXX SALES 2017-2020
ART CURATORS OF HAIR VOICE
THE MARKET SIZE:

                 AFRICAN-AMERICAN HAIRCARE MARKET
               44M                                                              31%                                                              67K
                                                                                                                                           BLACK (Non-Hispanic)
         AFRICAN-AMERICANS                                                    OF THE $2.5B                                                   HAIRDRESSERS

   $2.5B $775M
                    SPENT                                                         OR

                                                                                                                              $12K
                                                                                                                              INDIVIDUALLY INFLUENCED

          HAIRCARE                                                OF THESE ANNUAL
           MARKET                                                      SALES                                                   OF HAIR PRODUCT PURCHASES
                Estimated value 2018                                             Estimated value 2018                                             Estimated value 2018

      THIS STATISTIC DOES NOT INCLUDE

                                                                                                                                   ANNUALLY
    PRODUCTS SUCH AS HUMAN HAIR, HAIR
                                                                    ARE DIRECTLY INFLUENCED BY                                                          Estimated value 2018

      ACCESSORIES, WIGS OR ELECTRIC                                   THE AFRICAN-AMERICAN
          STYLING PRODUCTS ETC..                                    BARBER AND COSMETOLOGIST.

        Source: Based on IRI InfoScan® Reviews; US Census Bureau, Economic Census; Mintel consumer research; company annual reports/Mintel US, September 2018
ART CURATORS OF HAIR VOICE
THE COMPETITION:

                     GEAREDTOWARDS
                     PROFESSIONAL

                                     PR OFESSION AL

NON-BLACK/MINORITY                         BLACK/MINORITY
 OWNED&OPERATED                           OWNED&OPERATED

                     GEAREDTOWARDS
                     CONSUMER
MANAGEMENT TEAM:                     :

                                                                   TBD                         TBD
     KEVIN DESHUN RODGERS
           FOUNDER/
    GROUP MANAGING DIRECTOR                                             C.S.O.                      C.O.O.
      EXECUTIVE PRODUCER                                         CHIEF SCIENTIFIC OFFICER   BUSINESS AFFAIRS AND LEGAL
    NORFOLK STATE UNIVERSITY
    1986-1991
    700 Park Ave Norfolk, Va. 23504 (Mass Communication Major)

    KCM SCHOOL OF APPLIED BARBER SCIENCE(1989-1991)
    2404 Lafayette Blvd Norfolk Va. 23509 (MASTER BARBER
    LICENSE - BARBER INSTRUCTORS LICENSE)

    INDEPENDENT FILMS 2012-2014

    MY HUE OF BLUE (IMDb 2014) Short-Film (WINNER
    HONORABLE MENTION) The People’s Film Fest
    (Writer – Director – Editor - Composer)
    EVERY IDLE WORD (IMDb 2012) Short-film
    (Writer – Director – Editor - Composer)

    SHWAXX Laboratories, LLC
    FOUNDER/Managing Member
    Aug 2016 – Present
    Atlanta, Georgia
REVENUE FORECAST:

    LOW                       MID                                  HIGH
                                                                     MULTI-CULTURAL
 YEILDGROWTH SCENARIO      YEILDGROWTH SCENARIO                  YEILDGROWTH SCENARIO

        .5%                   2.25%                         5%                        .35%

 336 1512                                            3696 2422
         OR                     OR                            OR                            OR

                                                        OF THE 67K                 OF THE 692K
                                                     BLACK (Non-Hispanic)           MULTICULTURAL
                                                                                     (NON-BLACK)
                                                       HAIRDRESSERS                 HAIRDRESSERS
      OF THE 67K
                                                     $11M $7.2M
                              OF THE 67K                WILL INFLUENCE               WILL INFLUENCE
  BLACK (Non-Hispanic)     BLACK (Non-Hispanic)
    HAIRDRESSERS             HAIRDRESSERS

    $1M                    $4.5M
    WILL INFLUENCE            WILL INFLUENCE
                                                     SHWAXX SALES 2021-2023     SHWAXX SALES 2021-2023

                                                              $18.2M
                                                                          TOTAL

  SHWAXX SALES 2021-2023    SHWAXX SALES 2021-2023

                                                                   SHWAXX SALES 2021-2023
RAISED TO DATE: $14K
                       CURRENT STAKEHOLDERS

   START:ME is a free small    We provide microloans to local
                               entrepreneurs who lack access to capital.          Consult Your Community is a national nonprofit
                                                                                  organization that mobilizes college students
   business training                                                              across the nation to leverage their knowledge,
                               Our aim is to close the micro-business gap in
   program that provides       traditionally high poverty areas by increasing     networks, and training to provide pro-bono
                                                                                  consulting to local, predominantly minority-run
                               the number of successful small businesses.
   entrepreneurs the tools                                                        small businesses in their communities.

   and connections necessary   We direct our efforts in pursuit of this goal by
                               providing early-stage financing, knowledge,        At the Emory chapter, teams of 5 or 6 students
   to build and grow           and networks necessary for the sustainable         work with 6 different local businesses every
                                                                                  semester to provide strategic recommendations
                               growth of a business.
   successful businesses.                                                         that help the company to grow.

      $4K
   SEED INVESTMENT
                                 $10K
                               SMALL BUSINESS
                                                                                    3 SEMESTERS OF
                                                                                       PRO-BONO
          GRANT                                LOAN                                   CONSULTING
USER ENGAGEMENT:

            FINDING OUR VOICE THROUGH CONNECTIONS

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