ASOS CASE STUDY MARCH 2019 - Gnewt Cargo
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ASOS CASE STUDY MARCH 2019 Overview: ASOS is one of the world’s biggest e-retailers and distributes fashion and cosmetics to locations across the globe. With no bricks and mortar shops, ASOS relies on its partners to distribute online orders directly to the doors of its customers. Gnewt, a subsidiary business of Menzies Distribution, provides a warehouse to customer delivery service for London based ASOS customers with the unique offering of a last mile emission-free delivery.
ASOS
model also highlights that in areas where there
is too much congestion, delivery by foot can be
both the greenest and quickest way to deliver
CASE STUDY MARCH 2019 parcels in London. Gnewt’s partnership with
Ford Smart Mobility team has been an essential
ingredient to the success of this pioneering
the objective: urban innovation.
Green delivery: ASOS has corporate social
responsibility at its core and is a pioneering,
In addition, a new van livery was developed
innovative and forward thinking green retailer,
through a collaborative three-way partnership
wanting to be among the first to guarantee
with Gnewt, ASOS and RGVA to produce an
green delivery, not because it is becoming an
instantly recognisable, non-PVC, environmentally
obligation, but because it is right for the world
friendly wrap. The aim of the livery was to
we live in now and for the future.
create a distinctive ASOS branded van which
highlights the firm’s commitment to last mile,
End user messaging: Accurate, industry-
emission-free delivery to all of its clients within
leading, track and traceability at all stages
London. The result is a fleet of three vans which
of the delivery process is essential to the
are wrapped in the image of an ASOS parcel,
ASOS customer experience. This needed to
with the distinctive ASOS ‘white noise’ design.
be enhanced by incorporation of the ‘green
The vans clearly communicate what is being
message’ so that London customers know that
delivered and are an excellent marketing tool for
their parcel has been delivered emission-free for
the ASOS brand.
the final mile.
the solution: USER EXPERIENCE:
ASOS employees load Menzies Distribution
Gnewt and Menzies were handpicked by ASOS
vehicles at the warehouse in Barnsley, which
for the ability to use both traditional trunking
are trunked down to Gnewt’s depot in Bow, East
and an emission-free last mile delivery in
London. From this site, the parcels are then
tandem with a revolutionary Portering system in
sorted into delivery routes, loaded onto electric
dense urban areas which are highly congested.
Gnewt vans and delivered to ASOS customers.
This enables ASOS to reach London based
customers throughout the Congestion Charge
At each stage of the process, the customer
and Ultra-Low Emissions Zones (ULEZ).
receives an email or SMS update to inform them
of the status of their parcel. Once the parcel is
Menzies Distribution trunks the parcels from
delivered, the customer receives a notification
the Barnsley warehouse into Gnewt’s depot in
that their parcel was delivered by an electric
Bow where they are then distributed to ASOS
vehicle. What’s unique in this process is that
customers across the City of London utilising 40
the end purchaser not only receives real time
of Gnewt’s all electric fleet.
notifications but they are also informed the
delivery is being made by Gnewt’s ELECTRIC
The mix of both traditional trunking, electric
fleet, an industry first initiative.
vehicles and Portering means that ASOS
parcels are delivered in the most efficient and
environmentally friendly way. Gnewt’s Portering
RESULTS: WHAT THIS MEANS:
Gnewt has provided ASOS with the unique During a six month period from September 2018
offering of guaranteeing customers who fall to February 2019, Gnewt has:
within the congestion zone that their ASOS
parcels will be delivered by an all-electric vehicle
with a zero-carbon emission last mile. delivered 361,032
ASOS parcels emission free
Gnewt is expanding this service across London
and is continuing its R&D to develop the most
efficient and environmentally friendly methods
of delivery. With Gnewt’s near 10 year history
of emission-free delivery solutions, it will be driven 210,000 kilometres
well placed to continue to offer the quality (130,000 miles) delivering
and efficient service which customers expect these parcels (Gnewt
whilst remaining compliant with environmental telematics)
safeguards.
“At ASOS, we are constantly looking for ways to
reduce our carbon footprint and demonstrate CARBON SAVED = 78.6 tonnes*
our commitment to being more environmentally
friendly. At the same time, we always aim
to improve the service we provide to our *source: myclimate.org
customers.
Gnewt’s all electric fleet and emission-free last-
mile is a significant step in the right direction for
ASOS. Gnewt is unique in that provides bespoke E: media.enquiries@gnewt.co.uk
service updates at every stage notifying ASOS www.gnewtcargo.co.uk
customers that their parcel is being delivered by
electric vehicle.
We are also supporting Gnewt’s trial of a
sophisticated Portering system. This initiative
aims to avoid traffic jams and road congestion
by making more deliveries with a dedicated
team of on-foot Porters. We will continue to
work alongside Gnewt to deliver environmentally
friendly and efficient methods of moving parcels
through our cities.”
Adam Scholes, Delivery Solutions General
Manager, ASOS.
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