AUSTRALIA'S LARGEST TICKETED EVENT - 2020 COMMERCIAL EXHIBITOR PROSPECTUS - Sydney Royal Easter ...
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2020
COMMERCIAL
EXHIBITOR
PROSPECTUS 3-14 APRIL 2020
AUSTRALIA’S LARGEST TICKETED EVENT
3-14 APRIL 2020
2020 COMMERCIAL EXHIBITOR PROSPECTUS
SYDNEY ROYAL EASTER SHOW
* Media personality, Miguel Maestre entertaining the crowd at the Australian Mushrooms stand
THE 2020 SYDNEY ROYAL EASTER SHOW WILL BE HELD FROM FRIDAY APRIL 3RD TO
TUESDAY APRIL 14TH AT SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK
The Sydney Royal Easter Show is Australia’s Attendees spend an average of 8.1 hours at the
largest ticketed event, attracting an average of Show.
over 828,000* attendees. It is a true celebration
of Australian culture, from our rural traditions to This is a once-a-year opportunity for exhibitors
our modern day lifestyles, providing unique to generate direct sales and leads, gauge first-
experiences for everyone. hand responses to new products, boost brand
awareness and also showcase products and
Each year the country and city join together to services to the largest audience in the country.
enjoy experiences such as animal interactions,
agricultural competitions, carnival fun, The Show is run by the Royal Agricultural Society
entertainment and shopping. of NSW (RAS), a not-for-profit organisation that
has been celebrating excellence in Agriculture
Over 12 days, the iconic Show hosts over 450 since 1822.
exhibitors within our pavilions and around the
grounds. The diversity and appeal of our By exhibiting at the Show, you are contributing
exhibitors is one of the key drawcards for to the agricultural prosperity of New South
attendance to the Show. Wales.
* Average Show attendees 2015-2019
2
2020 COMMERCIAL EXHIBITOR PROSPECTUS
WHY EXHIBIT
* RAS CEO Brock Gilmore presents Frank Theodore with the 2019 John Ross award
AUSTRALIA’S LARGEST TICKETED EVENT WITH AN ECONOMIC IMPACT OF OVER
$247 MILLION TO NSW
THE SHOW PROVIDES THE PERFECT PLATFORM FOR BUSINESSES TO:
• Make immediate sales and generate • Sampling opportunities to a broad cross-
leads to over 828,000* new customers section of consumers
• Build brand awareness and educate • Demonstrate the features and benefits of
customers about products your product
• Build a database of prospective customers • Gain additional exposure with exclusive
promotional opportunities
* Average Show attendees 2015-2019
2019 FUN FACTS
• 600 unicorn buns were sold each day at Mums Buns
• Darrell Lea smashed their 800kg Hand Rolled 100s & 1000s Milk Chocolate Easter Egg which
took 6 days and 4 people to create
• 1,800 people had their hair braided by Eden Stylz Hair Braiding
• 600kg of parmesan cheese was used at Bianco Kitchen 3
3
2020 COMMERCIAL EXHIBITOR PROSPECTUS
OUR AUDIENCE
ATTENDEES GENDER ATTENDEE ORIGINS
(NUMBER OF UNIQUE INDIVIDUALS)
Total Female
Attendees
56%
Overseas
903,630 33,000
Avg. 828,000 Male
44%
over the last 5
years NSW - Regional
19%
AGE GROUPS
Interstate Sydney
45% 4% 75%
22%
11% 11% 11%
KEY CUSTOMER SEGMENTS
16-24 25-34 35-49 50-59 60+ Parents with
pre-school children
HOUSEHOLD INCOME 33%
$60k - $80k $80k - $100k
(7%) (8%)
$40k - $60k
(6%) Parents with primary
school children
Under $40k
(8%)
21%
>$100k
(34%)
Empty Nesters
Refused to Answer
(34%)
Don’t Know
(2%) 16%
ANIMALS AND
LIVESTOCK AUSTRALIA’S
ARE THE MAIN LARGEST
REASONS PEOPLE TICKETED EVENT
COME TO THE
CELEBRATING EXCELLENCE IN
SHOW
AGRICULTURE SINCE 1822
4
Source – IER Attendee Research 2019
2020 COMMERCIAL EXHIBITOR PROSPECTUS
NUMBER OF HOURS SPENT AT THE SHOW AVERAGE SPEND BY ATTENDEES
THE SHOW
AVERAGE: 8.1 RECEIVED OVER
$40 MILLION
WORTH OF
MEDIA
More than 10 hrs 26%
EXPOSURE $363
Spend per Group
More than 8 hrs, less than 10 hrs (Avg. group of 3)
19%
More than 6 hrs, less than 8 hrs 23%
$106
Spend per Person
More than 4 hrs, less than 6 hrs 24%
More than 2 hrs, less than 4 hrs 6%
Less than 2 hrs 2% DIGITAL REACH
22M 189K
64% 87% Website Page Social Media
Attend the Of attendees Views Users
Show every year arrived before 1pm
To experience country life in the city
IMPACT OF
SHOW ATTENDEES STRONGLY AGREE 344K 100K
OVER
THAT THE SHOW eDM Database App Downloads
$247 MILLION Source - Google Analytics –
•
TO NSW
Showcases Australian excellence in agriculture 1 Nov 2018 to 30 April 2019
• Educates children & adults where food comes from
• Forms an important part of our Australian heritage &
ECONOMY MOTIVATIONS FOR ATTENDANCE IN 2019
national identity
Source – Royal Agricultural Society of NSW Size
Primary School Pre-School Empty
• The more you look the more you find and Scope Study 2015
Families Families Nesters
• Provides a great variety of entertainment each year
Because it’s an 4.5
experience I would like to 4.4
pass on to my children 3.9
OVERALL ENJOYMENT OF THE SHOW To visit the variety of 4.1
4.0
exhibits in the Pavilions 4.3
4.0
68% OF To enjoy educational fun
4.1
Very enjoyable ATTENDEES experiences for children 3.8
54% WILL DEFINITELY
OR ARE LIKELY
24% TO RETURN To experience country life 4.0
IN 2020 in the city
3.6
Quite enjoyable 3.9
Source – IER Attendee Research 2019 0 = strongly disagree 5 = strongly agree
2020 COMMERCIAL EXHIBITOR PROSPECTUS
HEAR FROM A SELECTION OF OUR
2019 EXHIBITORS
HITCHLEY AND HARROW –
FASHION & STYLE PAVILION
“We’ve been coming to the Sydney Royal Easter Show
for 6 years now from Toowoomba, Queensland.
We find that the access to the pure volume of people
at the Show is a huge opportunity for us. With over
800,000 people attending the Show each year, we
really enjoy catching up with new and existing
customers.
Next year we’d like to take some more space (2020)
and we always plan to launch new products. I would
absolutely recommend to anybody who’s had
thoughts about coming to the Show, just get in, book
your stand, it’s going to be a great opportunity, you’ll
love it”
Melanie Wellsteed
Owner – Hitchley and Harrow
DARRELL LEA –
HOME & LIFESTYLE PAVILION
“Darrell Lea had a great time at the Sydney Royal
Easter Show and the amount of exposure we received
was beyond our expectations.
Everyone was really excited to talk to us and see our
activation. The Show allowed us to connect with a
younger audience, they loved our giant Easter Egg
and posted about it on social media to share with
their friends.
Overall we’re really happy with the Show and can’t
wait for next year!”
Tara Heaslip
Marketing Assistant – Darrell Lea
6
2020 COMMERCIAL EXHIBITOR PROSPECTUS
HEAR FROM A SELECTION OF OUR
2019 EXHIBITORS
DE COSTI SEAFOOD –
THE WOOLWORTHS FRESH FOOD DOME
“I love the energy of the Show, it’s always fun and
exciting. I definitely recommend the Show, 20 years
later and I’m still here. The benefits for our company
is brand awareness and brand exposure.
If you have an amazing product out there that you
believe in, something you're passionate with, book a
stand. Exhibitors have been here year after year,
there is a reason for that.”
Frank Theodore
Food Service Business Manager – De Costi Seafood
Winner of the 2019 John Ross Award
SYDNEY CHILDREN'S HOSPITAL
FOUNDATION (TEDDY BEARS’ CLINIC) –
HOME & LIFESTYLE PAVILION
“The 2019 Sydney Royal Easter Show marked the first
year of attendance for The Children’s Hospital at
Westmead. It was a welcomed surprise to not only
win the Gold Award but the Best in Show for the
overall exhibit at the Show.
The Show has not only provided the opportunity to
engage more with the community and their families,
but it’s helped strengthen our relationships with
generous corporate partners, particularly MIRVAC,
who created our dream stand.”
Des Poeling-Oer
Head of Strategic Events & Development – Sydney
Children's Hospital Foundation
Winner of the 2019 Best in Show Award
7
2020 COMMERCIAL EXHIBITOR PROSPECTUS
EXHIBITOR
OPPORTUNITIES
5
3
2
4
1
10
6
11 7
9
8
2020 COMMERCIAL EXHIBITOR PROSPECTUS
1. THE WOOLWORTHS FRESH FOOD DOME 6. SHEEP & FLEECE PAVILION
With 90% of Showgoers visiting the Woolworths Fresh Food Discover high-quality products, clothing and accessories
Dome each year, it is the most visited pavilion at the Show. made from wool and other natural fibres alongside the
Home to one of the most popular attractions, the District interactive animal exhibits and a spinning and weaving
Exhibits is an iconic showcase of Australian agricultural display.
produce. Taste the Australian made products within the Shell Scheme $729/sqm
Woolworths Fresh Food Dome such as fine food, dairy,
wine, tea, coffee, condiments, confectionary, herbs and
spices plus healthy eating options (Australian-made
guidelines are in accordance with the ACCC’s regulations). 7. WORLD BAZAAR
Shell Scheme $885/sqm World Bazaar provides a multicultural shopping bonanza,
Space Only $740/sqm presenting a range of exotic, unusual and intriguing
products from around the globe.
(Excludes main aisle stands - enquire for rates)
Shell Scheme $755/sqm
Space Only $667/sqm
2. HOME & LIFESTYLE PAVILION
The number one location for stylish giftware, designer
decor, gardening tools, cookware, spas, technology, 8. KIDS’ WORLD
bedding, home appliances and international food. This Kids’ World displays a diverse range of products including
destination also offers a Travel & Tourism area and interactive and educational games, clothing, accessories,
government departments. New in 2020 is the Home & toys and entertainment.
Lifestyle stage which will feature product demonstrations Shell Scheme $755/sqm
such as DIY, health and fitness.
Space Only $667/sqm
Shell Scheme $833/sqm
Space Only $688/sqm
9. AROUND THE GROUNDS
3. PET PAVILION Outdoor spaces with high volume traffic provides amazing
exposure and sales potential for promotional vans,
Adjacent to the Home & Lifestyle Pavilion, the Pet Pavilion marquees/hoeckers, containers and custom built stands.
offers a wide range of pet care accessories, toys, treats and
Shell Scheme $657/sqm*
pet associations. Including the Pet Entertainment Arena
and the Domestic Animal Competitions. Space Only $578/sqm
Shell Scheme $438/sqm *Includes marquee/hoecker structure
4. FASHION & STYLE PAVILION 10. THE ZONE
Located in the central district of Sydney Showground, the A tween and teen favourite, The Zone highlights on-trend
Fashion & Style Pavilion offers a stunning array of boutique jewellery, fashion, pop culture, technology and accessories.
clothing, homewares, jewellery, cosmetics and beauty Shell Scheme $667/sqm
products. Featuring the Natural Fibres Showcase, a daily
Space Only $579/sqm
high-end fashion parade of Australian-grown natural fibres.
This pavilion includes the ‘Pamper Me’ area where you can
11. STEGGLES POULTRY PAVILION
receive tips, handy hints and buy the latest beauty
products, plus a Men’s area featuring clothing, accessories,
skin care and footwear. A showcase of poultry products and industry associations
Shell Scheme $787/sqm alongside the Sydney Royal Poultry Show.
Space Only $688/sqm Shell Scheme $365/sqm
5. HERITAGE PAVILION PLEASE NOTE
A celebration of the rich heritage of the Show and RAS since Prices are GST inclusive. Minimum stand size is 9sqm for
it began in 1822. Stands include displays of trophies, Shell Scheme and 18sqm for Space Only (excludes outdoor
memorabilia and horse-drawn carriages. Exhibition stands sites). Each booking will involve a Photo ID administration
include Make-Your-Own Kewpie Dolls and a range of fee. If allocated a corner site, an additional $896 for each
associated products and services. corner will be charged. Utilities: Wi-Fi, electricity and
Shell Scheme $324/sqm plumbing are not included. This information is subject to
change. Correct as of July 2019.
Click here for Terms and Conditions
9
2020 COMMERCIAL EXHIBITOR PROSPECTUS
WHAT’S INCLUDED A number of options are
available to ensure your
IN YOUR exhibition space meets
your objectives and
EXHIBITION SPACE requirements
1. SHELL SCHEME
Includes carpeted floor space, timber fabric-covered walls (velcro compatible)*, a fascia board
bearing your company name and two spotlights per 3m x 3m stand.
The minimum size available is 9sqm.
*Woolworths Fresh Food Dome does not include carpet or fabric walls
Shell Scheme
“This has been our first year exhibiting at the Sydney Royal Easter Show and it’s been an amazing
experience. We have been able to meet the target market we are aiming our product for and we
are experiencing opportunities to have great conversations with them to expand our network. If
you are wondering whether it's worth the investment to come to the Sydney Royal Easter Show
and exhibit your business, I highly recommend it. It was a big step for us but it’s paid off ten times.”
Jodi Naylor (Founder)
Living with Essential Oils (Doterra) – The Home & Lifestyle Pavilion
102020 COMMERCIAL EXHIBITOR PROSPECTUS
2. SPACE ONLY
Includes bare floor space inside
one of our pavilions. This option
is best suited to companies who
wish to construct their own
exhibition stand. Space only
exhibits must provide their own
flooring, walls and lighting. The
minimum size space available is
18sqm.
Please note marquee/hoecker
structures cannot be
constructed within pavilions.
Space Only Custom Built Stand
Space Only Provisions
The provision of approved
walling is a requirement for all
stands. Shell scheme from
neighbouring exhibits cannot be
used for display purposes or
rigging. The RAS recommends
the use of professional stand
designers and construction
specialists. A number of
preferred suppliers can be
recommend upon request.
Space Only Custom Built Stand
“We have been at the Show for 13 years. The benefit to Clayridge Honey is that we promote our
products directly to hundreds of thousands of people that come through the Show. I highly
recommend for businesses to exhibit at the Sydney Royal Easter Show. If you are thinking about
exhibiting at the Show, try it and see how it goes for you.”
Matthew Hird (Owner)
Clayridge Honey – The Woolworths Fresh Food Dome
112020 COMMERCIAL EXHIBITOR PROSPECTUS
3. OUTDOOR SPACE ONLY
Includes an identified bare space that
must be filled by a stand structure
arranged by the Exhibitor. This option
is best suited to companies who wish
to construct their own exhibition
stand (flooring, walls and lighting).
Please note, no BYO
marquee/hoecker.
Outdoor Space Only
4. OUTDOOR SHELL
SCHEME (MARQUEE)
Includes concrete/grass floor space,
marquee/hoecker, custom printed
‘timber’ roof and a fascia board
bearing your company name.
Please note power, flooring, lighting,
plumbing and other requirements
can be organised through preferred
suppliers at an additional charge.
Outdoor Shell Scheme
“As an exhibitor, the Show was an overall success! We sold out twice and received a lot of follow
up interest in our products. Exhibiting at the Sydney Royal Easter Show is definitely the best way
to get the most exposure in a short amount of time.”
Lisa Haynes (Owner)
Gourmet Dog Barkery – Pet Pavilion
122020 COMMERCIAL EXHIBITOR PROSPECTUS 2020 COMMERCIAL EXHIBITOR PROSPECTUS
WHAT’S NEXT
1. APPLY FOR A STAND
To apply for a stand, download the 2020 5. PAINLESS & PAPERLESS
Upload your documentation to the
Exhibitor Expression of Interest Form (EOI) Exhibitor Portal: Public & Product
using the below link: Liability Insurance, Workers
https://www.eastershow.com.au/partner- Compensation Insurance, Risk
with-us/exhibitor-opportunities/ Assessment questionnaire along with
Working with Children Checks and RSA
2. HAVE YOU BEEN SUCCESSFUL? cards, if applicable.
6. GET READY … IT’S ALMOST
If your EOI has been successful, you will
receive a link to the Exhibitor Portal which
will contain your Schedule of Key Terms
(Terms and Conditions) and other tasks SHOWTIME
that need to be completed. It also features From early March you can pick up your
the Event Manual, a compulsory read for exhibitor pack from the Exhibitor
exhibitors as it describes Show Services Centre at Sydney Showground.
requirements. It’s filled with everything you will require
for the Show including staff IDs, bump
3.
in/out vehicle passes, maps etc.
SECURE YOUR STAND
7. MAKE YOUR STAND, STAND OUT!
Successful applicants are required
to accept the Schedule of Key Terms and
pay a 35% non-refundable deposit within The Commercial Exhibitor Awards
14 days to confirm their stand and its acknowledge and reward exhibitors who
location. If the stand is not paid within the demonstrate high standards in
14 day period your EOI is then placed on a presentation, appeal and personnel at
waitlist. the Sydney Royal Easter Show. Bring your
creative flair to make your stand
4.
unforgettable.
FINAL INVOICE
After the deposit has been received,
the final invoice will need to be paid by
the due date as specified on the invoice.
If the balance is not paid, the stand
location may be forfeited 13
(monies paid are non-refundable).2020 COMMERCIAL EXHIBITOR PROSPECTUS 2020 COMMERCIAL EXHIBITOR PROSPECTUS
KEY DATES
Exhibitor Services Centre opens Commercial Exhibitor Awards judging
Early March 2020 6 - 7 April 2020
Bump-in Commercial Exhibitor Awards presentations
Space Only – 23 March 2020 9 April 2020
Shell Scheme – 31 March 2020
Bump-out
Sydney Royal Easter Show 15 April 2020
3 – 14 April 2020
COMMERCIAL OPPORTUNITIES
EXHIBITOR EXPRESSION OF INTEREST FORM
COMMERCIAL EXHIBITION VIDEO
SPONSORSHIP OPPORTUNITES
ADVERTISING OPPORTUNITIES
SYDNEY ROYAL EASTER SHOW RESEARCH
142020 COMMERCIAL EXHIBITOR PROSPECTUS
A MESSAGE FROM THE
EXHIBITION SALES MANAGER
Thank you for your interest in being a part of the 2020 Sydney Royal Easter Show. Over 12
days, this iconic Show hosts over 450 exhibitors across 10 pavilions and around the grounds.
Please contact the exhibitions team if you would like to reserve exhibition space or receive
further information about the largest ticketed event in Australia.
We look forward to seeing you at the Show!
DIANA SALOUM
EXHIBITION SALES MANAGER
(02) 9704 1421 – dsaloum@rasnsw.com.au
CONTRACTS COORDINATOR
Linda Calkin – lcalkin@rasnsw.com.au
EXHIBITION COORDINATOR
Clarissa Doran – cdoran@rasnsw.com.au
HEAD OF COMMERCIAL
Paul Bowd – pbowd@rasnsw.com.auYou can also read
