AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace

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AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace
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AVEDA GLOBAL FASHIONISTA
PHOTOGR APHIC COMPETITION
                   Trendsetters shape the beauty industry.
      They determine what’s now, what’s relevant and what’s beautiful.
 We believe the Aveda network has the most talented artists and trendsetters
          in the industry, and we want you to tell us what’s trending.
      Show us your best interpretation of autumn/winter 2017 trends,
      and you could win a chance to share your artistry with the world.

                     2016 Aveda Global Fashionista Winner, Svetlana Kononova, Russia
AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace
COMPETITION OVERVIEW                                        SUBMISSION PROCESS
The Aveda Global Fashionista Photographic                   STEP 1: SUBMISSIONS
Competition invites Aveda Artists to create                 All entries must be uploaded to fashionista.aveda.com
                                                            from March 15–June 1, 2017. Entries received after
a total look (cut, color, style and makeup)                 June 1 will not be accepted.
with Aveda products that showcases their
                                                            Please include the following information with your
artistry, personal interpretation of seasonal               submission:
trends. Winners at all levels receive incredible            • Your inspiration for the look
opportunities to advance their craft and career             • Your hair cutting technique
at Aveda shows and events.                                  • Your hair styling technique, including all products used
                                                            • Your hair color technique and placement, including all
                                                              formulas and products used
PRIZES                                                      • Your makeup technique, including all products used
All prizes include airfare, hotel accommodations and
event tickets where applicable.                             STEP 2: JUDGING & COUNTRY WINNERS SELECTED
                                                            An expert panel of judges in each country will review
Country Winners: One winner will be chosen from each
                                                            submissions June 1–30, 2017, and one winner from
eligible country (except for the U.S., where six winners
                                                            each country (and six in the U.S.) will be selected and
will be chosen) and receive a trip to Styled by Aveda in
                                                            notified by phone on or before July 14, 2017. All country
Minneapolis, Minnesota, on September 24–25, 2017.
                                                            winners will receive airfare, hotel accomodations and
Regional Winners: From the country winners,                 a complimentary ticket to attend Styled by Aveda in
three regional winners representing North America,          Minneapolis, Minnesota, on September 24–25, 2017.
Europe/Middle East and Asia Pacific will be announced
at Styled by Aveda and receive the opportunity to work      STEP 3: REGIONAL WINNERS & GLOBAL
backstage with the Aveda Global Artistic Team at            FASHIONISTA ANNOUNCED
autumn/winter 2018 New York Fashion Week.                   Three regional winners and one global winner will
                                                            be announced on stage at Styled by Aveda.
Global Winner: The global winner will also be announced
at Styled by Aveda and receive the opportunity to present
at Aveda Congress 2018.
AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace
AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace
TERMS & CONDITIONS
• The competition is open to all Aveda Lifestyle, Concept,     • The competition is open to the following locations:
  Exclusive and Family salon employees who are 21 years          Australia, Benelux (Belgium, Netherlands and
  of age or older. Aveda Institute students are not eligible     Luxembourg), Canada/Alaska, Denmark, France,
  to participate but are encouraged to participate in the        GSA (Germany, Austria and Switzerland), Hong Kong,
  Edwin Neill II Full Potential Award competition.               Iceland, Italy, Japan, South Korea, Malaysia, Norway,
• Salons must be open and trading by the start of the            Russia, Singapore, Spain, Sweden, Taiwan, Thailand,
  competition process to be eligible.                            Turkey, UK (UK and Ireland) and USA.

• Salons can submit multiple individual entries. Only the      • Six U.S. winners will be selected, one from each of
  individual who enters is eligible to win.                      the following regions:
                                                                 —N  orth West: Hawaii, Idaho, Montana, Oregon,
• Only one photograph per entry will be accepted.                   Washington and Wyoming
• The look should encompass the cut, color, style and            —S  outh West: Arizona, California, Colorado,
  makeup trends for autumn/winter 2017 and demonstrate              Nevada, New Mexico and Utah
  seasonal hair and makeup predictions.                          —N  orth Central: Illinois, Iowa, Minnesota,
• The look should represent the image, quality and                  Nebraska, North Dakota, South Dakota
  spirit of the Aveda brand.                                        and Wisconsin
• The look must be created using only Aveda products             —S  outh Central: Arkansas, Kansas, Louisiana,
  (where applicable).                                               Mississippi, Missouri, Oklahoma and Texas
                                                                 —N  orth East: Connecticut, Delaware, Indiana,
• No wigs or hairpieces will be accepted.                           Kentucky, Maine, Maryland, Massachusetts,
• All entries must follow the Aveda brand and mission               Michigan, New Hampshire, New Jersey, New York,
  standards. Looks with fur, faux fur, feathers or glitter          Ohio, Pennsylvania, Rhode Island, Vermont,
  will not be accepted.                                             Virginia and West Virginia
• All photographs must be a head-and-shoulders shot              —S  outh East: Alabama, Florida, Georgia,
  of a model, high-resolution and 20 cm x 25 cm (8" x 10").         North Carolina, South Carolina and Tennessee
                                                               • Entries received after June 1, 2017, will not be accepted.
• A minimum of five entries per country is required for
  a country to be eligible for entry.

SUBMISSION GUIDELINES
• Create and photograph your look.
• Upload the photograph of your look, completed entry form and completed model release to fashionista.aveda.com
  with username: aveda and password: global2017. Incomplete entries will be disqualified. Due to the high-resolution
  format, you may need to use a file transfer service to submit your photograph.
• Entries may be submitted beginning March 15, 2017. All entries are due June 1, 2017.

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