Baby & Toddler Event 06 January - 02 February 2021 - Asda Media Partnerships
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Baby & Toddler Event
06 January – 02 February 2021
In partnership with
Baby & Toddler Event £700 78% of parents have pre-birth celebrations
such as Gender Reveals and Baby
Showers.₁ This is great for gifting,
the average amount parents-to- which opens opportunity for trial and
be are spending before birth, as conversion - as many parents say they
they search for the best now buy brands they were gifted.₃
equipment, toiletries and food.₄
£12k
the average amount Average monthly cost of caring for a baby₄:
a parent will spend
on their baby in the
first year alone.₁
£500+
per month is the £23.52 £243 £53.51 £183.51
average spend of new on nappies/ on baby food/ feeding on other items such as
parents. changing clothing equipment toys or furniture
62%
With 640,000 babies born last year and more than 300,000 babies born to first time parents
66% of Mums shop
in-store
compared to
in the UK each year, it’s no surprise that the Baby & Toddler sector is booming.₂
62%
38%
82% of parents buy B&T products from the supermarket as it is convenient for them and
they can get what they need whilst doing their usual household and grocery shopping.₃
of parents say that of families save on
Whether it's speeding through grocery aisles to get what’s needed before picking up the little when shopping for baby items by
one from nursery or placing a quick online order before nap time is over, parents value saving baby items, value for searching around to
time and money. ASDA’s Baby & Toddler Event aims to make parents’ lives easier, with a one- money is one of their get the best products who do their shopping online,
stop destination for all their Baby & Toddler needs. Participate in this event to engage with top considerations.₅ at the best prices.₅ for ease and convenience.₁
parents and drive incremental sales for your products.
Sources: ₁TheGrocer ₂Office for National Statistics ₃Mintel ₄moneyadviceservice ₅ergobaby.co.uk
Top considerations for Baby & Toddler shoppers:
Quality Convenience Natural Ingredients Gentle Skincare Eco-Friendly
There is a clear desire amongst British As parents lead busy lifestyles and often Natural and short ingredients lists are in In the case of toiletries, products that are Parents are often very aware of the
parents for quality products. 83% say have to feed and change their little ones demand, especially within the Baby & positioned as being milder or soothing for environmental impact of bringing a
that they would prefer to invest more on the go, convenient products such as Toddler category. Parents want to find sensitive skin prove highly popular. Natural child into the world and want to
for quality products for their Baby or milk powder sachets, pouches of food and products that offer the nutritionals and gentle solutions are winning in toiletries, ensure their future is protected - after
Toddler, rather than opting for low easily transportable snack foods are high in appropriate for babies - low-salt, no-sugar, with skincare products that protect babies’ all, it’s the little ones who will inherit
quality items.₁ demand. palm oil-free stock etc.₅ skin driving this category’s growth. the planet!
67% of parents say that when
buying baby & toddler £86.8 value of children’s
snacking (up 5.5%)₃ –
convenience is crucial in
Parents are looking for foods
that deliver on superior
nutrition, natural ingredients
29%
growth in value for
‘pediatrician tested’ skincare 49%
of parents are concerned
about the environmental
items, quality is top of and toiletry products.₃ effects of the products
their priorities.₁ million this category. and convenient formats at a they buy and want the
price that can work with their reassurance that they’re
of mothers of under-5s use
Having children is
expensive, so parents of parents say that when
regular shop.₅
23% more natural personal care
buying from brands that
are doing their bit.₅
are buying with
longevity in mind.
52% buying baby items, ease
of use is a top factor.₁ 85% of parents now cook meals at
home for their tots.₆ For the
products, so vegan and free
from labels will stand out to
Items should be long-
lasting, durable, wash
ultimate wholesome
solution, that are suitable for
them.₆
want more ‘mother and
61% of consumers admit that
they would pay more for
eco-friendly products₇ –
well and have the
potential to be passed 20
value of the UK food-to-
go market as busy
the whole family may prove
a savvy move.₅ 61% baby’ care rangers –
personal care gift sets that
reusable items with
sustainable or minimal
on to future siblings or
friends once they have
been out-grown.₂
billion
consumers have very
little time to prepare
their own meals.₄
42% of parents first priority when
choosing snacks for their
incorporate products for
both parent and baby could
packaging could be
beneficial to rising
children are low/no sugar and be a major growth route.₆ audience of green
high in nutrients.₆ consumers.
Sources: 1 ergobaby ₂Independent ₃Nielson ₄countryrange.co.uk ₅TheGrocer ₆Mintel ₇GlobalWebIndex
Baby & Toddler Events at ASDA
48.45% 29.11%
average uplift average uplift for
featured brands
for featured
products (excluding own brand) 0.45%
average campaign
CTR for online
Department
banners
6%
increase in cart
additions via
0.44%
average campaign
search terms CTR for online
Category
banners
In partnership with
Supplier Opportunities
In-store Media Online Media
All campaigns aligned to the Baby & Toddler Event will use the supplied Baby & Toddler roundel and creative template available to all participating
toolkit for the following media formats: suppliers for use on:
*Examples only – this year’s creative may vary.
Leader-board Banners
Bollard Covers
Promo Banners
Security Covers
Department Nav Banner
Digital 6 Sheets
Category Nav Banner
Gondola Ends
Inserts (PLA)
Shippers
Social Media
POS Barkers
POS Bubbles
ASDA Radio
*Examples only – this year’s creative may vary.Key Information
Event Live Dates: Briefing Deadline: Booking Deadline: Artwork Deadline: Contact:
06 January - 02 February 2021 05 October 2020 09 November 2020 16 November 2020 Speak to your Account
Manager to begin
building your Baby &
Toddler Event campaign
Invest in our Baby & Toddler Event and…
Inspire parents with the Engage with shoppers
Associate your brand
best Baby & Toddler and drive incremental
with a key retail event
products and prices sales for your products
In partnership withThank you
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