TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...

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TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
TRAVERSE CITY HORSE SHOWS
2020 PARTNERSHIP OPPORTUNITIES
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
TRAVERSE CITY HORSE SHOWS
                               Discover Greatness

Created in 2015, Traverse City Horse Shows (TCHS) has
developed Flintfields Horse Park in Traverse City Michigan,
and the Great Lakes Equestrian Festival into one of the top
equestrian event destinations in the country.
Now in our 6th season, TCHS is pleased to announce
exciting new events and partnership opportunities coming
to Flintfields Horse Park in 2020!
★ New Traverse City Spring Shows to feature three weeks
  of FEI competition – June 11 – 28, 2020
★ Great Lakes Equestrian Festival to grow to six weeks of
  FEI competition – July 1 – August 9, 2020
★ Flintfields Horse Park is proud to host the FEI North
  American Youth Championship 2020 – 2022 for both
  Jumping & Dressage – August 4 – 9, 2020
★ New Traverse City Fall Horse Show featuring two weeks
  of FEI competition and the 50th edition of the
  AMERICAN GOLD CUP – September 2 – 13, 2020
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
ADEQUAN/FEI NORTH AMERICAN YOUTH CHAMPIONSHIP
                                                                    August 4 – 9, 2020

The Adequan/FEI North American Youth Championships is the premier equestrian competition in North
America for children, junior and young riders, age 12-21. Young equestrians vie for team and individual
medals in the Olympic equestrian disciplines of show jumping, dressage. The competition is run under rules
of the FEI (Federation Equestre Internationale), the international governing body for equestrian sport, and
is the only FEI championship held annually on this continent.
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
DISCOVER GREATNESS                          FAMILY FUN

               FIRST CLASS VENUE

 GREAT SPORT
                                   DESTINATION TRAVERSE CITY

 OLYMPIC CALIBER SPORT
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
WHY PARTNER?

 ★ TCHS offers partners a unique opportunity to connect & engage with passionate consumers & influential
   decision makers in the equestrian world and beyond
 ★ Equestrian consumers represent a discerning and attractive marketing group – educated and affluent
   families that embrace the equestrian lifestyle and have ample disposable income to spend in pursuit of
   their passions
 ★ TCHS’ media platforms offer high impact exposure that put your brand in the spotlight
 ★ We offer customized marketing solutions tailored to fit each partner’s unique partnership goals and
   deliver results
                                                                                    Discover Greatness
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
Discover Greatness

THE EQUESTRIAN LIFESTYLE
 Equestrian enthusiasts are highly active, mobile and have high disposable income levels, according to
 demographic research from the United States Equestrian Federation.
 ★ Majority are between 34-54 years of age
 ★ Avg. income of $180K, more than double the U.S. average
 ★ Median home value of $594K, $400K higher than U.S. median
 ★ 22% own two or more homes
 ★ 40% own a farm; 66% of those are 10+ acres
 ★ Own an average of four horses
 ★ Own an average of three vehicles; More than half have purchased a new car in the past year
 ★ Spend an average of 30 nights per year in a hotel
 ★ 43% take more than 16 airline trips per year
 ★ Rent a car an average of four times per year
 ★ 80% make or directly influence purchasing decisions at work
 ★ 97% own more than one credit card
 ★ 63% have traded stocks, bonds or mutual funds in the past year
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
TOTAL ATTENDANCE in 2019
                                                                          GREAT PARTICIPANTS
 SPECTATORS + EXHIBITORS = 20,000+                                   Data based on GLEF 2019; significant growth
                                                                     expected with the addition of four weeks of
                                                                     competition in the Spring & Fall

                                                                                                           TOP STATES
                                                                                                           1. Michigan 429
                                                                                                           2. Florida 266
                                                                                                           3. Illinois 220
                                                                                                           4. Texas 141
                                                                                                           5. New York 92

                                                                                                           Week     Horses
                                                                                                             1        920
                                                                                                             2       1,265
                                                                                                             3       1,160
                                                                                         Powered by Bing
                                                                                  © GeoNames, HERE, MSFT
                                                                                                             4       1,065
                                                                                                             5        865
                                                      41 States &
D #i sGcLo Ev Fe 2r 0 G1 8r e| aEtVnEeNs Ts   RECAP   9 Nations in 2019                                      6        450
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
MARKETING POWER
                     The Great Lakes Equestrian Festival’s marketing
                     platforms put the spotlight on your brand and can
                     help connect your business to a national audience.
                     ★ Media partnerships with major equestrian
                       publications
                     ★ Aggressive local TV and radio promotion
                     ★ Press releases to 25,000+ via Phelps Media Group
                     ★ MMG email database to 25,000+
                     ★ Live stream on USEF Network, GLEF TV and
                       ClipMyHorseTV – 15,108 unique viewers
                     ★ 12,223 Facebook Fans with 2.9% engagement rate
                     ★ 13,287 Instagram Followers with 2.41% average
                       engagement
                     ★ 94,490 views of GreatLakesEquestianFestival.com

Discover Greatness
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
Discover Greatness

YOUR BRAND SETS THE PACE
Traverse City Horse Shows recognizes that each sponsor has individualized marketing needs. Our team will
work to formulate a custom sponsorship package to achieve each sponsor’s unique partnership objectives.
TRAVERSE CITY HORSE SHOWS - 2020 PARTNERSHIP OPPORTUNITIES - Traverse City Horse ...
SPONSORSHIP OPPORTUNITIES
                             Sponsorship packages are customized and
                             scalable depending on marketing goals &
                             budget. Available assets include:
                             ★   Class Sponsorship
                             ★   Naming Rights
                             ★   Cause Marketing
                             ★   VIP Club Hospitality
                             ★   Special Events
                             ★   Signage & On-site Branding
                             ★   Public Address Announcements
                             ★   Video board Spots
                             ★   Sampling & Gifting
                             ★   Product Placement
                             ★   On-site retail
                             ★   Experiential Marketing
                             ★   Press Release
                             ★   Social Media
                             ★   Live Streaming
                             ★   Prize List & Program Advertising
                             ★   Email Blasts

Discover Greatness
Discover Greatness

 VIP HOSPITALITY
The VIP CLUB overlooks the incredibly picturesque Grand Prix competition arena with gorgeous views
that go on for miles. The tent provides an exclusive area for guests to enjoy the thrilling action of
competition. Hospitality will include a wonderful selection of foods, wines and desserts that will be
available during featured events.
Corporate sponsors can obtain access to the VIP CLUB to entertain their own guests as well as to host
their own special event if desired.
Discover Greatness

BOUTIQUE VENDOR OPPORTUNITIES
The Traverse City Horse Show provides a unique and attractive setting to showcase your brand or product
with one of the most affluent market segments.
Boutique vendor opportunities are available each week or for the entire Festival.
THANK YOU
We appreciate your
consideration and look forward
to building a mutually beneficial
partnership together.

Matt Morrissey
matt@mmg.management
941-915-3457 mobile

Nicky Meyer
nicky@mmg.management
440.258.5099 mobile

                                    Discover Greatness
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