Amazon Friendly Cities - June 2005
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Amazon Friendly Cities
June 2005
INDEPENDENT INTERNATIONAL NGO ACTIVE IN 30 COUNTRIES SEEKS POSITIVE CHANGE THROUGH ACTION DEFENDS NATURE AND PROMOTES PEACE EXPOSES ENVIRONMENTAL CRIMES: FEAR AND RESPECT CHAMPIONS ENVIRONMENTALLY RESPONSIBLE AND SOCIALLY JUST SOLUTIONS
GREENPEACE IN BRAZIL Established in 1992; over 15,000 supporters CAMPAIGNS: Forests, chemical and biological pollution (GMOs), Energy, Nuclear and Climate Change Recognized as a key NGO on the environmental issues we campaign
BRAZIL
• Area: 8,511,996 km²
• 26 states + DC
•185 million people
• Distribution of family income:
no income: 11.8%
up to €500: 76.3%
more than €500: 10.9%
• No Literacy: 11.8%
• Civil Society: 281 NGOs
5,560 CITIES
THE AMAZON The Amazon Basin spreads through 9 countries in South America Unique biodiversity hotspot and cultural heritage Fundamental to keep climate stability
THE BRAZILIAN AMAZON
Covers about 60% of the Brazilian territory
20 million inhabitants, thousands of
traditional communities such as indigenous
people, rubber tappers and other
MAIN THREATS
ILLEGAL LOGGING
CATTLE RANCHING
SOYA FARMING
LACK OF GOVERNANCE social crisis : violence, slavery, illegal occupation of public and traditional lands (landgrabbing)
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
1987
1988 21.130
1989 17.820
1990 13.810
1991 11.130
1992 13.786
1993 14.896
1994 14.896
1995 29.059
1996 18.161
1997 12.227
1998 17.383
1999 17.259
Desmatamento na Amazônia
2000 18.226
2001 18.165
2002 23.266
2003 24.597
2004 26.130
2005
1970: 1%
deforested
CO2 / year
2004: 17%
At least 250
AMAZON DEFORESTATION
million tons of
(668.311 km2)
WHO BUYS AMAZON DESTRUCTION?
30% OF AMAZON TIMBER IS EXPORTED
Wood exports (2004)
US$ 937.287.204
Source: MDIC
WHO BUYS AMAZON DESTRUCTION?
70% OF AMAZON TIMBER
IS CONSUMED
BY THE BRAZILIAN MARKET
we estimate that up to 1/3 by the public sector
(ANEDOCTAL)AMAZON FRIENDLY CITIES (AFC) GREENPEACE USES PROCUREMENT AS A TACTIC TO TRANSFORM THE TIMBER MARKET IN BRAZIL SPP at municipal level. City halls must buy only timber from legally and well managed forests. Transition criteria to reduce illegality and to create market conditions for FSC certified timber.
AMAZON FRIENDLY CITIES BOTTOM UP POLITICAL STRATEGY OPEN CAMPAIGN CONCEPT DO IT YOURSELF (D.I.Y) APPROACH
COMMUNICATIONS STRATEGY Turn the Amazon destruction into a local issue
DO IT YOURSELF TOOL KIT INTERACTIVE WEB SITE SOURCE OF NEWS AND INFORMATION
DO IT YOURSELF TOOL KIT INTERACTIVE WEB SITE MAP OF CITIES: POSITIVE EXPOSURE
DO IT YOURSELF TOOL KIT
INTERACTIVE WEB SITE
CONTACT USDO IT YOURSELF TOOL KIT
Public Engagement Materials (templates)
Letter to mayor
Petition PosterDO IT YOURSELF TOOL KIT Billboard ads and internet banners for local media
DO IT YOURSELF TOOL KIT
REFERENCE MATERIAL: TEMPLATE
PROCUREMENT POLICY FORMATTED AS
PROJECT OF LAW
LEGALLY BINDING INSTRUMENTAMAZON FRIENDLY CITIES 4 - STEP PROCESS
STEP 1 The mayor of Campinas, city in the coutry side of São Paulo state, signs term of commitment with Amazon Friendly Cities program
STEP 2 After the public commitment, the admnistration of the city of Manaus establishes an internal Working Group to draft the procurement policy Paulo Adário, from Greenpeace, and the Mayor of Manaus
STEP 3 The Working Group sends the procurement policy to local chamber of deputies, such as it happened in the city of Piracicaba
STEP 4
The chamber of deputies of the city of Botucatu
approves procurement policy and becomes an
Amazon Friendly City.
LEGALLY BINDING INSTRUMENTSOMETIMES IT HAPPENS UNDER
DIRECT PRESSURE....
The Rio de Janeiro Case
Greenpeace exposes illegal timber on public building
July 2004The Rio de Janeiro Case
Extense coverage
on regional and
national media
Cyberactivism:
1.700 people wrote
to the mayor
demanding him to
turn Rio into an
AFC
TODAY:
ADVANCED
NEGOTIATIONS TO
IMPLEMENT
PROCUREMENT
POLICY IN RIOOTHER TIMES THE SOLUTION IS
BORN WITHIN...
The São Paulo city case
Momentum was
created due to
the murder of
Sister Dorothy’s
Stang
São Paulo is
the largest
market for
tropical
timber in the
world
Greenpeace ED and the mayor of São PauloOPEN CAMPAIGNING Engaging the public, spreading the word and loosing control: social pressure Greenpeace volunteers and supporters directly engaged Mass networking with local NGOs and individuals
SOCIAL ASPECTS AFC is linked to affirmative actions such as promotion of community based forest management, recycling and reuse of timber products and technological improvements for the timber industry (e.g. diversifying the use of species). LABOUR : Declared support from the a major labour union (CONTICOM) wich represents over 400,000 workers on the timber and construction industries all over Brazil.
NEXT STEPS • UNDER DEVELOPMENT: STEP BY STEP IMPLEMENTATION GUIDE FOR CITY HALLS INCLUDING TEMPLATE DATABASE *FREE SOFTWARE* - PARTNERSHIP WITH IBAM AND FGV • RESPOND TO SPONTANEOUS DEMANDS THAT ARE COMING UP
MAKING CHANGE IN THE REAL WORLD - closing markets for criminal timber - creating critical mass (municipalities) to pressure for improvements on the federal legislation on timber trade - raising awareness on the Brazilian consumer role to protect the Amazon (government setting example)
THANK YOU WWW.GREENPEACE.ORG.BR rebeca.lerer@br.greenpeace.org
You can also read
