Bahamas Tobacco Control Report 2011 - Pan American Health Organization

 
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Bahamas Tobacco Control Report 2011 - Pan American Health Organization
Bahamas
Tobacco Control Report 2011

              Current Tobacco Use Prevalence

                                               17.8%
                                                             15.1%

                                                Male Female
                    Adult                             Youth
            NOTES:
            Adult data: Not reported
            Youth data: percentage of population between 13 and 15
            years old that consumed any tobacco product, smoked or
            smokeless, at least once in the past 30 days. The data comes
            from a subnational survey for year 2009
            SOURCE:
            Based on data from WHO Report on the Global Tobacco
            Epidemic, 2011: Warning about the dangers of tobacco.
Bahamas Tobacco Control Report 2011 - Pan American Health Organization
Progress Implementing Selected Measures
               of the WHO FCTC in the Americas
Unanimously adopted by the 56th World Health Assembly on                                           Bahamas signed the treaty on 29 June 2004 and ratified it on
21 May 2003, the WHO Framework Convention on Tobacco                                               3 November 2009. As a Party to the Convention, Bahamas is
Control (WHO FCTC) was the first step in the global fight                                          legally bound by the treaty’s provisions.
against the tobacco epidemic. The Convention entered into
                                                                                                   The following charts show Bahamas’s status in several key
force on 27 February 2005. Of the 193 WHO Member States,
                                                                                                   areas of the treaty and how it compares with the rest of the
174 are Parties to the Convention (July 2011), making it one
                                                                                                   Region of the Americas. The check marks (3) indicate which
of the most rapidly embraced treaties in United Nations history.
                                                                                                   category Bahamas falls under for each article, with the green
                                                                                                   categories representing the most comprehensive policies.

                                                                                                                                                               Regional Status
                                                                                                                                                                  Country Distribution
                                                                        National Status                                                                           per Implementation
                                                                                                                                                                       Progress
 Article 6: Price and tax measures to reduce the demand for tobacco / Criteria: Percentage of pack price that is taxes                                                             2
                                                                                                                                                                         6                 2
                    ≥75% of retail price of 20-cigarette pack is tax
                    51-74% of retail price of 20-cigarette pack is tax
         3          26-50% of retail price of 20-cigarette pack is tax                                                                                                                             11

                    ≤25% of retail price of 20-cigarette pack is tax                                                                                                 14
                    Data not reported
 Article 8: Protection from exposure to tobacco smoke / Criteria: Number of types of public places that are completely smoke-free
                    All indoor public places and workplaces completely smoke-free (or at least 90% of the population covered by
                    complete sub-national smoke-free legislation)                                                                                                                              10
                    Same definition but regulation and/or implementation pending                                                                                   17
                    Six to seven types of indoor public places and workplaces completely smoke-free
                                                                                                                                                                                                    3
                    Three to five types of indoor public places and workplaces completely smoke-free                                                                                           1
                                                                                                                                                                                       4
         3          Up to two types of indoor public places and workplaces completely smoke-free
                    Data not reported
 Article 11: Packaging and labeling of tobacco products / Criteria: Size and content of health warnings on tobacco products
                    Large warning (average of at least 50% on front and back) of package with all appropriate characteristics2
                    Same definition, but regulation and/or implementation pending
                    Medium size warning (average of front and back of package between 30% and 49%) with all appropriate
                    characteristics, or large warnings (average of at least 50% on front and back) missing one or more appropriate                                                             8
                    characteristics2
                    Medium size warning (average of front and back between 30% and 49%) missing one or more appropriate                                            16
                                                                                                                                                                                                       6
                    characteristics or large warning (average of at least 50% on front and back) missing four or more appropriate
                    characteristics2
                                                                                                                                                                             1 2           4
                    Law approved but regulation and/or implementation pending. With the information provided by the law it is not
                    possible to classify the country
         3          No warning or small warning (average of front and back of package is less than 30%)
                    Data not reported
 Article 13: Tobacco advertising, promotion and sponsorship / Criteria: Number of bans on types of direct and indirect advertising
                  Ban on all forms of direct and indirect advertising2
                                                                                                                                                                                   2 1
                  Same bans as above, but pending regulation and/or implementation.
                                                                                                                                                                                                   5
                  Ban on national television, radio and print media as well as on some but not all other forms of direct and/or indirect
                  advertising2                                                                                                                                                                         3
                  Same bans as above, but pending regulation and/or implementation                                                                                  24
                  Ban on national television, radio and print media only
         3        Complete absence of ban, or ban that does not cover national television, radio or print media
                  Data not reported
 Article 14: Demand reduction measures concerning tobacco dependence and cessation / Criteria: Availability of affordable tobacco
 dependence treatments                                                                                                                                                                 4
                        National quit line available, and both nicotine replacement therapy (NRT) and some cessation services4 available and
                        cost covered
                                                                                                                                                                                                    11
                        NRT and/or some cessation services3 available, at least one of which is cost-covered                                                       20
          3             NRT and/or some cessation services3 available but neither cost-covered
                        None
                        Data not reported

1 Refer to the table on page 5 for the list of appropriate characteristics.                                                                                           Total number
2 Refer to the table on page 6 for the lists of direct and indirect advertising.                                                                               of countries in the Region
3 Smoking cessation support availability in any of the following places: health care clinics or other primary care facilities,                                    of the Americas: 35
  hospitals, offices of health professionals, or the community.
                                                                                                                                 For more information about the status of countries in the
                                                                                                                                 Americas Region, visit: http://www.paho.org/tobacco

                                                                                 Bahamas • Page 2
Bahamas Tobacco Control Report 2011 - Pan American Health Organization
Prices and Taxes
                                          Article 6: Price and Tax Measures to Reduce the Demand for Tobacco

                                          In accordance with WHO FCTC Article 6, Parties recognize                                                                                                                                                                                                                                                                                                                                          users to quit. Higher taxes on tobacco products are
                                          that price and tax measures are an effective and important                                                                                                                                                                                                                                                                                                                                        especially effective at deterring tobacco use among
                                          means of reducing tobacco consumption by various                                                                                                                                                                                                                                                                                                                                                  the young and the poor. A tax increase also benefits
                                          segments of the population, in particular young persons.                                                                                                                                                                                                                                                                                                                                          governments through increased revenues, which can
                                          Each Party shall implement tax and price policies on tobacco                                                                                                                                                                                                                                                                                                                                      be used for tobacco control and other important health
                                          products, including prohibiting or restricting, as appropriate,                                                                                                                                                                                                                                                                                                                                   and social programs.
                                          duty-free tobacco sales, so as to contribute to the health                                                                                                                                                                                                                                                                                                                             • Not all taxes are equally effective. Excise taxes are more
                                          objectives aimed at reducing tobacco consumption. Parties                                                                                                                                                                                                                                                                                                                                effective because they can be levied just on tobacco
                                          shall also periodically report on tax rates and consumption                                                                                                                                                                                                                                                                                                                              products (or on a very small number of goods such
                                          trends to the Conference of the Parties.                                                                                                                                                                                                                                                                                                                                                 as alcohol and gasoline), thus increasing the price of
                                          In Bahamas the price of the most sold brand of cigarettes                                                                                                                                                                                                                                                                                                                                tobacco products relative to other consumer products.
                                          is PPP$ 3.18 and taxes comprise 31% of the retail price.                                                                                                                                                                                                                                                                                                                                 This is different from value-added taxes (VAT) which are
                                          The price of cigarettes in Bahamas in PPP$ is lower than                                                                                                                                                                                                                                                                                                                                 applied as a single rate on a broad range of products.
                                          the region’s average (PPP$ 3.93 and the portion of the                                                                                                                                                                                                                                                                                                                                 • There are different types of excise taxes: taxes set
                                          price composed of taxes is lower than the region’s average                                                                                                                                                                                                                                                                                                                               on a fixed amount (specific) and taxes fixed at a set
                                          (45%).                                                                                                                                                                                                                                                                                                                                                                                   percentage (ad valorem). The choice between the two
                                                                                                                                                                                                                                                                                                                                                                                                                                   types is a topic of debate. However, there is evidence
                                          Did you know…?                                                                                                                                                                                                                                                                                                                                                                           suggesting that specific taxes tend to increase the price
                                                                                                                                                                                                                                                                                                                                                                                                                                   to the consumer more than the ad valorem taxes and
                                          • Increasing the price of tobacco products through                                                                                                                                                                                                                                                                                                                                       that combining the two types is also a good choice:
                                            significant tax increases is the single most effective                                                                                                                                                                                                                                                                                                                                 The average cigarette price among countries that use a
                                            way to decrease tobacco use and to encourage current                                                                                                                                                                                                                                                                                                                                   combination of specific and ad valorem excises is PPP$
                                                                                                                                                                                                                                                                                                                                                                                                                                   4.42 in countries leaning towards specific excise, and
                                           Tobacco Prices and Taxes in Bahamas, 2010                                                                                                                                                                                                                                                                                                                                               PPP$ 3.40 in those leaning towards ad valorem. Among
                                           Price of most sold brand, pack of 20 cigarettes                                                                                                                                                                                                                                                                                                                                         those countries relying solely on one type of excise, the
                                           In Bahamian dollars                     BSD                                                                                                                                                                                                                                                                          2.69                                                               average price is PPP$ 4.51 in countries relying solely on
                                           In International Dollars, 2010          PPP$                                                                                                                                                                                                                                                                         3.18                                                               specific excise, and it is PPP$ 2.38 in those relying solely
                                           Percent of the price composed of taxes                                                                                                                                                                                                                                                                                                                                                  on ad valorem.
                                           Specific excise                                0                                                                                                                                                                                                                                                                                                                                      • In the Region of the Americas from 33 countries that
                                           Ad valorem                                    31                                                                                                                                                                                                                                                                                                                                        reported data: 14 countries relay solely on specific
                                           Import duties                                  0                                                                                                                                                                                                                                                                                                                                        excises, 13 countries relay solely on ad valorem, and
                                           Total taxes1                                  31                                                                                                                                                                                                                                                                                                                                        only 4 countries use a combined system (2 countries
                                           1 Total tax includes some taxes that do not fall under the specific excise, ad valorem
                                                                                                                                                                                                                                                                                                                                                                                                                                   apply tax that do not fall under the specific excise, ad
                                           or import duty categories.                                                                                                                                                                                                                                                                                                                                                              valorem or import duties).

                                                 Price of a pack of 20 cigarettes of the most sold brand and tax share, 2010
                                      $12.00

                                      $10.00
Price (International Dollars, 2010)

                                                                                                                                                                                                                                                                                                                                                                                                   Tax share
                                       $8.00

                                       $6.00

                                       $4.00

                                       $2.00

                                       $0.00
                                               Jamaica
                                                         Barbados
                                                                    Canada
                                                                             United States of America
                                                                                                                  (Bolivarian Republic of)
                                                                                                                                             Dominican Republic
                                                                                                                                                                  Panama
                                                                                                                                                                           Grenada
                                                                                                                                                                                     Belize
                                                                                                                                                                                              Saint Lucia
                                                                                                                                                                                                            Uruguay
                                                                                                                                                                                                                      Chile
                                                                                                                                                                                                                                       V and the Grenadines
                                                                                                                                                                                                                                                              Mexico
                                                                                                                                                                                                                                                                       Nicaragua
                                                                                                                                                                                                                                                                                   Guyana
                                                                                                                                                                                                                                                                                            El Salvador
                                                                                                                                                                                                                                                                                                          Bahamas
                                                                                                                                                                                                                                                                                                                    Trinidad and Tobago
                                                                                                                                                                                                                                                                                                                                          Antigua and Barbuda
                                                                                                                                                                                                                                                                                                                                                                Honduras
                                                                                                                                                                                                                                                                                                                                                                           Saint Kitts and Nevis
                                                                                                                                                                                                                                                                                                                                                                                                   Suriname
                                                                                                                                                                                                                                                                                                                                                                                                              Guatemala
                                                                                                                                                                                                                                                                                                                                                                                                                          Peru
                                                                                                                                                                                                                                                                                                                                                                                                                                 Dominica
                                                                                                                                                                                                                                                                                                                                                                                                                                            Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Costa Rica
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Bolivia (Plurinational State of)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Brazil
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Ecuador
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Paraguay
                                                                                                                                                                                                                                    Vincent

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Source: Based on data from WHO Report on the Global
                                                                                                        Venezuela

                                                                                                                                                                                                                                 Saint

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Tobacco Epidemic, 2011:Warning about the dangers of
                                                                                                                                                                                                                              Saint

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 tobacco.The data was updated in July 2010. Any increase in
                                                                                                          V

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 taxes or prices after that date is not reflected in this table.

                                                                                                                                                                                                                                                                                                                                                                 Bahamas • Page 3
Smoke-Free Environments
Article 8: Protection from Exposure to Tobacco Smoke

WHO FCTC Article 8 and its Guidelines require Parties                                       Did you know…?
to protect all persons from exposure to tobacco smoke.
                                                                                            • Several authoritative bodies have determined that
Under the article Parties recognize that scientific evidence
                                                                                              second-hand smoke includes carcinogens for which
has unequivocally demonstrated that exposure to tobacco
                                                                                              there is no safe level of exposure.
smoke causes death, disease, and disability. Each Party
agrees to adopt effective legislative measures, providing                                   • The only way to protect people is to provide 100%
for protection from exposure to tobacco smoke in indoor                                       smoke-free environments. Other approaches, like
workplaces, indoor public places, public transport, and                                       ventilation, air filtration, and the use of designated
other public places.                                                                          smoking areas do not effectively protect people against
                                                                                              exposure to tobacco smoke.
In Bahamas there are no national laws that protect the
population from exposure to second-hand smoke.                                              • Support for smoke-free public places is overwhelming.
                                                                                              Comprehensive smoking bans benefit non-smokers and
In the Region of the Americas, there are thirteen countries
                                                                                              smokers alike by reducing the exposure to second-hand
that have passed laws protecting the entire population
                                                                                              smoke among non-smokers and reducing cigarette
without exception from exposure to second-hand
                                                                                              consumption among smokers. They also decrease the
smoke, even though not all of them had regulated and/
                                                                                              social acceptability of smoking, discouraging smoking
or implemented the legislation yet. In these countries all
                                                                                              initiation among youth.
of the places shown in the table below are completely
smoke-free.                                                                                 • Smoke-free laws not only produce long-term benefits
                                                                                              such as decreases in the incidence of lung cancer
                                                                                              in nonsmokers, but they also produce short-term
                                                                                              benefits like decreases in hospital admissions for acute
                                                                                              myocardial infarctions.

                                                                                                  Poster from smoke-free campaigns in Uruguay.
 Smoke-Free Legislation in Bahamas, 2011

 Smoke-free public places and workplaces*

 Health-care facilities                                               No

 Educational facilities except universities                           No

 Universities                                                         No

 Government facilities                                                No

 Indoor offices                                                       No

 Restaurants                                                          No

 Pubs and bars                                                        No

 Public transportation                                                No

*A completely smoke-free environment is one where smoking is not allowed at any
time, in any indoor area and under any circumstances. For a category to achieve this
designation, all establishments within the category must meet these requirements.

Source: Based on data from WHO Report on the Global Tobacco Epidemic, 2011: Warning about the dangers of tobacco. In those countries where legislation was passed after
the cutoff date of the WHO report, the data was updated to July 2011 by the PAHO Tobacco Control Team.

                                                                             Bahamas • Page 4
Health Warnings
  Article 11: Packaging and Labeling of Tobacco Products

  WHO FCTC Article 11 and its Guidelines require                                             Did you Know…?
  that each Party adopt measures including requirements
                                                                                             • Large, bold health warnings with pictures save lives.
  for the display of a rotating series of health warnings
                                                                                               They are more effective than small health warnings or
  and other appropriate messages on tobacco product
                                                                                               those that only contain text.
  packaging that cover ideally 50% or more of the principle
  display areas and include pictures or pictograms. Parties                                  • Warnings with images of the harms tobacco causes
  shall also ensure that tobacco product packaging and                                         are particularly effective at communicating risk and
  labeling do not promote tobacco products by any means                                        motivating behavioral changes, such as quitting
  that are false, misleading, deceptive, or likely to create                                   smoking.
  an erroneous impression about its characteristics, health                                  • Images allow the transmission of health information to
  effects, hazards or emissions. Parties should comply with                                    illiterate populations.
  this article within three years of the entry into force of the
  Convention for the said Party.                                                             • Pictorial warning labels also act as a deterrent for
                                                                                               young people by reducing the overall attractiveness of
  While Bahamas is required by law to include health                                           tobacco packaging.
  warnings on tobacco product packaging, the warnings
  are not consistent with the recommendations of the WHO
  FCTC and its implementation guides.

                                                   Left: an example of a
                                                   health warning with a                      Health Warnings on Tobacco Packages in Bahamas, 2011
                                                   graphic from Uruguay.
                                                   The health warning
                                                   covers 80% of the                          Characteristics of health warnings                                 Cigarettes
                                                   principal display areas.
                                                   Below: an example of                       Ban on misleading descriptors such as "mild",
                                                                                                                                                                         No
                                                   a health warning with a                    "low tar", etc.
                                                   graphic from Canada. The
                                                   health warning covers
                                                   50% of the top of the                      Law mandates specific warnings*                                            Yes
                                                   principal display areas.
                                                                                              % of the principal display areas (average of
                                                                                                                                                                          —
                                                                                              front and back) covered by a warning
                                                                                              % of the principal display area (front)
                                                                                                                                                                          —
                                                                                              covered by a warning
                                                                                              % of the principal display area (back)
                                                                                                                                                                          —
                                                                                              covered by a warning

                                                                                              Number of warnings approved by law                                              1

                                                                                              Warnings appear on each package and
                                                                                                                                                                         No
                                                                                              outside packaging*
                                                                                              Warnings describe the harmful effects of
                                                                                                                                                                         No
                                                                                              tobacco use*

                                                                                              Law mandates font style, font size and colour*                             No

                                                                                              Warnings are rotating*                                                     No

                                                                                              Warnings are written in the principal
                                                                                                                                                                         No
                                                                                              language(s) of the country*

                                                                                              Warnings include an image                                                  No

                                                                                              *These indicators comprise the appropriate characteristics used to evaluate a
                                                                                              country’s implementation status on page 2.

Source: Based on data from WHO Report on the Global Tobacco Epidemic, 2011: Warning about the dangers of tobacco. In those countries where legislation was passed after the cutoff date
of the WHO report, the data was updated to July 2011 by the PAHO Tobacco Control Team.The data was updated in July 2010. Any increase in taxes or prices after that date is not reflected
in this table.

                                                                              Bahamas • Page 5
Bans on Tobacco Advertising, Promotion
                         and Sponsorship
Article 13: Tobacco Advertising, Promotion and Sponsorship

Under WHO FCTC Article 13 and its Guidelines,                                               sponsorship. In El Salvador the legislation had not been
Parties recognize that a comprehensive ban on advertising,                                  implemented yet.
promotion, and sponsorship would reduce the consumption                                     Did you know…?
of tobacco products. All Parties shall undertake a
complete ban on tobacco advertising, promotion and                                          • Most smokers experiment with their first cigarette long
sponsorship within the period of five years after entry                                       before they reach adulthood. That is why the tobacco
into force of the treaty for the Party. A Party that is not                                   industry produces colorful and creative ads designed to
in a position to undertake a comprehensive ban due to                                         target young people, sponsors sporting events and pays
its constitution or constitutional principles shall apply the                                 for tobacco products to appear in movies.
following restrictions: prohibit false or misleading tobacco                                • Tobacco product displays at points of sale promote
advertisements; require that health warnings accompany                                        tobacco use by stimulating impulse purchases and
all tobacco advertising; restrict the use of incentives that                                  creating the impression that tobacco use is as socially
encourage tobacco product purchases by the public;                                            acceptable as using any other product from the store.
and ban or restrict tobacco advertising, promotion, and
sponsorship in as many forms of media as possible, among                                    • In order to be effective, bans on advertising, promotion
others. Parties without comprehensive bans should also                                        and sponsorship should be comprehensive. When only
require the tobacco industry to disclose its expenditures on                                  certain forms of media are prohibited, the tobacco
advertising, promotion, and sponsorship.                                                      industry moves its advertising expenditures to the
                                                                                              permitted forms of media.
Bahamas does not have comprehensive legislation that
bans all forms of tobacco advertising, promotion and                                        • Prohibitions based on the hour of the day or age groups
sponsorship. There only exists a prohibition of tobacco                                       convey the message that smoking is an adult behavior,
advertising on national TV and radio                                                          thus making it more attractive to young people.

In the Region of the Americas, Colombia, El Salvador,                                       • It has been shown that a comprehensive ban on all
and Panama are the only countries with comprehensive                                          advertising, promotion and sponsorship can decrease
bans on all forms of tobacco advertising, promotion and                                       tobacco consumption by 7%.

 Bans on Tobacco Advertising, Promotion and Sponsorship
 in Bahamas, 2011
 Direct bans
 National TV and radio**                                                    Yes
 International TV and radio                                                  No
 Local magazines and newspapers**                                            No
 International magazines and newspapers                                      No
 Billboards and outdoor advertising**                                        No
 Point of sale**                                                             No
 Internet                                                                    No

 Indirect bans
 Free distribution by mail or other means**                                  No
 Promotional discounts**                                                     No
 Non-tobacco products identified with
                                                                             No
 tobacco brand names**
 Brand name of non-tobacco products used
                                                                             No
 for tobacco product**
                                                                                                            Tobacco promotion sent by mail in USA
 Appearance of tobacco products in TV
                                                                             No
 and/or films (product placement)**
 Tobacco sponsored events**                                                  No

**These indicators are the forms of direct and indirect advertising used to evaluate a
country’s implementation status in the charts on page 2.

Source: Based on data from WHO Report on the Global Tobacco Epidemic, 2011: Warning about the dangers of tobacco. In those countries where legislation was passed after
the cutoff date of the WHO report, the data was updated to July 2011 by the PAHO Tobacco Control Team.

                                                                              Bahamas • Page 6
Tobacco Dependence
  Article 14: Demand Reduction Measures Concerning Tobacco Dependence and Cessation

  Under WHO FCTC Article 14 and its Guidelines,                                       Measures Concerning Tobacco Dependence and Cessation
  Parties shall design and implement effective programs                               in Bahamas, 2010
  aimed at promoting the cessation of tobacco use, in such
  locations as educational institutions, health care facilities,                      Availability of pharmacological treatment
  workplaces and sporting environments.                                               Nicotine replacement therapy
                                                                                                                                              Yes
  Effective tobacco dependence treatment should include                               (NRT)
  cessation advice incorporated into primary health-care                              Bupropion                                               Yes
  services, easily accessible and free telephone quit lines,
  and access to free or low-cost cessation medicines.                                 Varenicline                                             Yes

  In Bahamas there is no smoking cessation support                                    Availability of smoking cessation support
  available. Pharmacological treatment is available. Currently
  there is no national toll-free quit line available to the public.                   Primary care facilities                                 No

  Did you know…?                                                                      Hospitals                                               No

  • People who are addicted to nicotine are the actual                                Offices of health professionals                         No
    victims of the tobacco epidemic.
                                                                                      In the community                                        No
  • Three out of four smokers say they want to quit. For
                                                                                      Availability of a national
    some tobacco users it is difficult to quit on their own, so                                                                               No
                                                                                      toll-free quitline
    access to counseling and cessation services is important.
  • While most who quit eventually do so without
    intervention, the use of cessation medications can
    double the likelihood of quitting successfully. The use of
    medication in conjunction with counseling increases the
    probability of quitting even further.

                                                         Tobacco Industry
  Article 5.3: Protection of Public Health Policies with Respect to Tobacco Control from
  Commercial and Other Vested Interests of the Tobacco Industry
  Under WHO FCTC Article 5.3 and its Guidelines, each                                 Did you know…?
  Party shall act to protect public health policies with respect
                                                                                      • The tobacco industry has operated for years with the
  to tobacco control from commercial and other vested
                                                                                        express intention of subverting the role of governments
  interests of the tobacco industry. Parties should establish
                                                                                        and WHO in implementing public health policies to
  measures to limit interactions with the tobacco industry and
                                                                                        combat the tobacco epidemic.
  ensure the transparency of those interactions that occur.
                                                                                      • The goal of tobacco industry is to maintain the social
  The PAHO report Profits over People summarizes a series
                                                                                        acceptability of smoking and prevent adoption of
  of previously secret tobacco industry documents from the
                                                                                        effective tobacco control regulations.
  two tobacco industry market leaders in Latin America and
  the Caribbean: Philip Morris International (PMI) and British                        • For decades the industry has used lobbying tactics
  American Tobacco (BAT).                                                               to influence governments with the goal of blocking
                                                                                        marketing restrictions and tax and price increases.
  This publication is available at: http://www.paho.org/
  English/DD/PUB/profits_over_people.pdf                                              • It has also developed and funded school intervention
                                                                                        programs supposedly aimed at preventing the use of
                                                                                        tobacco among young people, such as Philip Morris’
                                                                                        Yo Tengo P.O.D.E.R. (I have the POWER) Program. The
                                                                                        main goal of these programs is to improve the public
                                                                                        image of tobacco companies.
                                                                                      • Another strategy has been to create controversy
                                                                                        over the existing scientific evidence; this includes
                                                                                        attacking scientific findings on the topic and funding
                                                                                        researchers to publish articles favorable to the tobacco
Source: Based on data from WHO Report on the Global Tobacco Epidemic, 2011: Warning
about the dangers of tobacco.
                                                                                        industry’s interests.

                                                                           Bahamas • Page 7
Future of Tobacco Control
Tobacco is one of the leading causes of preventable death                    other recommendations urge Member States to consider
worldwide, and is responsible for roughly 1 million deaths                   ratifying and implementing the WHO FCTC and to be
annually in the Americas. It is the only legal product that                  aware of tobacco industry interference in order to prevent
kills up to one-half of those who use it exactly as intended                 the industry from hindering the achievement of public
by the manufacturer and it causes illness and death in                       health goals in tobacco control.
those nonsmokers who are exposed to second-hand
smoke.                                                                                                        Estimated cumulative tobacco deaths
The WHO FCTC outlines the steps necessary to stop                                                        1950-2050 with different intervention strategies
this real epidemic. Complementing this, the Conference                                                       600
                                                                                                                       Baseline                                  520
of the Parties has approved guidelines to support the
implementation of specific articles.                                                                         500       If proportion of young adults taking up

                                                                                 Tobacco Deaths (millions)
                                                                                                                       smoking halves by 2020                      500
In 2008, WHO released the MPOWER technical package                                                           400       If adult consumption halves by 2020
as an entry point for action at the country level for the full                                                                                                      340
implementation of the WHO FCTC. This package consists                                                        300
of six interventions, each of which reflects one or more of                                                                                      220
the provisions of the WHO FCTC.                                                                              200
                                                                                                                                                        190
Monitor tobacco use and prevention policies
                                                                                                             100
Protect     people from tobacco smoke                                                                                             70

Offer       help to quit tobacco use                                                                           0
                                                                                                               1950       2000                   2025            2050
Warn        about the dangers of tobacco                                                                                               Year
                                                                                 Source: Curbing the Epidemic: Governments and the Economics of Tobacco
Enforce bans on tobacco advertising, promotion,                                  Control. World Bank 1999. p. 80.
        and sponsorship
Raise       taxes on tobacco                                                    In order for tobacco control programs to have the greatest
                                                                                impact on lives saved, they need to not only include youth-
Recognizing the challenges of implementing the WHO
                                                                                oriented interventions but also include interventions aimed
FCTC in the Region of the Americas, the Pan American
                                                                                at the general population that promote environments that
Health Organization (PAHO) has adopted two resolutions,
                                                                                encourage smokers to quit and prevent youth initiation at
Resolution CD48.R2 on 30 September 2008 and
                                                                                the same time.
Resolution CD50.R6 on 29 September 2010, which among

References                                                                       Photograph and Image Sources
PAHO 50th Directing Council. Resolution CD50.R6 — Strengthening the              Page 1: Flag: http://flagpedia.net/
capacity of member states to implement the provisions and guidelines             Page 3: Currency: http://www.banknotes.com
of the WHO framework convention on tobacco control
                                                                                 Page 4: Image: http://www.istockphoto.com/index.php
http://new.paho.org/hq/index.php?option=com_docman&task=doc_
download&gid=8958&Itemid=                                                        Page 5: PAHO
                                                                                 Page 6: PAHO
PAHO 48th Directing Council. Resolution CD48.R2 — WHO Framework
Convention on Tobacco Control: Opportunities and Challenges for its
                                                                                 Pan American Health Organization
Implementation in the Region of the Americas
                                                                                 Coordination:        Adriana Blanco and Roberta Caixeta
http://www.paho.org/english/gov/cd/cd48.r2-e.pdf
                                                                                 Content & Editing:   Adriana Blanco, Rosa Sandoval,
WHO Report on the Global Tobacco Epidemic, 2011: Warning about the                                    Roberta Caixeta, Julio Gonzalez
dangers of tobacco.
http://www.who.int/tobacco/global_report/2011/en/index.html                      Financial support for the production of this report was provided by the United
                                                                                 States Centers for Disease Control and Prevention.
WHO FCTC: Guidelines for implementation
http://www.who.int/fctc/guidelines/en/

WHO Technical Manual on Tobacco Tax Administration
http://www.who.int/tobacco/publications/tax_administration/en/index.html

World Health Organization Framework Convention on Tobacco Control
(WHO FCTC)
http://whqlibdoc.who.int/publications/2003/9241591013.pdf

World Bank 1999. Curbing the epidemic. Governments and the economics
of tobacco control. http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/
EXTHEALTHNUTRITIONANDPOPULATION/EXTETC/0,,contentMDK:20361460~
menuPK:478880~pagePK:148956~piPK:216618~theSitePK:376601,00.html

                                                    For more information visit: www.paho.org/tobacco
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