Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
Residential Research

Bangkok Condominium

                          Knightfrank.co.th/Research
Market Overview Q1 2020
Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020

                                                 HIGHLIGHTS

                               1                                                    2

         THE ACCUMULATED SUPPLY OF BANGKOK                    ONLY 1,791 UNITS WERE SOLD FROM THE NEW SUPPLY
  CONDOMINIUMS INCLUDED 629,388 UNITS AT THE END               DURING THE FIRST QUARTER OF THIS YEAR FROM A
  OF Q1 2020; A GRAND TOTAL OF 6,007 UNITS FROM 20            TOTAL OF 6,007 UNITS, REPRESENTING A 30 PER CENT
    PROJECTS WERE LAUNCHED DURING Q1 2020. THE                SALES RATE - AND REFLECTING A 9 PER CENT DROP IN
 NEW SUPPLY IN Q1 2020 DECREASED BY 53.4 PER CENT,            SALES WHEN COMPARED TO THE SAME PERIOD IN THE
      COMPARED WITH THE NEW SUPPLY IN Q1 2019.                PREVIOUS YEAR OR A 20 PER CENT DECREASE WHEN
                                                                  COMPARED WITH THE PREVIOUS QUARTER.

                                 3                                                   4

 FOR THE SURVIVAL OF EACH COMPANY, IT IS APPARENT                THE TRENDS OF THE CONDOMINIUM MARKET IN
   THAT MANY OPERATORS ARE TRYING TO ENGAGE IN                 BANGKOK FOR THE REMAINING 9 MONTHS OF THIS
  MARKETING SCHEMES TO CREATE SALES, INCLUDING                YEAR WILL INCLUDE A SLOWDOWN IN THE LAUNCHES
  DISCOUNT PROMOTIONS FROM 20 PER CENT UP TO 50                 OF NEW CONDOMINIUMS FOR SALE - ESPECIALLY
  PER CENT FOR SOME UNITS IN PROJECTS THAT WERE                 THE LARGE CONDOMINIUM PROJECTS AND HIGH-
  COMPLETED OR EXPECTED TO BE COMPLETED WITHIN                 PRICED CONDOMINIUMS, LARGE-SCALE PROJECTS
 THIS YEAR - IN ORDER TO TRY TO ATTRACT CUSTOMERS             THAT REQUIRE MORE THAN 5 YEARS TO DEVELOP, AND
   TO VISIT THE PROJECT. HOWEVER, REGARDING THE              CONDOMINIUMS THAT FOCUS ON SELLING TO INVESTORS
 ASKING PRICES OF NEWLY LAUNCHED CONDOMINIUMS                                AND FOREIGNERS.
   IN BANGKOK, IT WAS FOUND THAT THE PRICE LEVEL
  INCREASED IN ALL LOCATIONS. THE ASKING PRICE OF
   CONDOMINIUMS IN THE CBD WAS 268,300 BAHT PER
    SQUARE METRE, WHEREAS THE ASKING PRICE OF
 CONDOMINIUMS IN THE CITY FRINGE AND THE SUBURBS
   WAS 149,600 AND 81,150 BAHT PER SQUARE METRE,
                         RESPECTIVELY.

                                     “         The condominium market in the first quarter of 2020
                                               has been relatively slow in terms of both supply and
                                               demand. The market at the moment is considered to
                                               be a buyer’s market, where the buyers’ bargaining
                                               power can push condominium price levels below the
                                               market prices.
                                                                                                       “
RISINEE SARIKAPUTRA
Director, Research and Consultancy

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020

Market Overview
2020 marks a sluggish year for the Bangkok condominium market. The condominium market in the first quarter of 2020 has
been relatively slow in terms of both supply and demand - due to the outbreak of the new coronavirus strain, or Covid-19. The
outbreak began in late January 2020, and in March, it became more severe. As a result, from mid-March to April, there were
no new condominiums launched for sale in Bangkok. Projects that had planned launches postponed them to the last quarter
of the year. As many companies implemented a work-form-home policy for employees, the sales office of many condominium
projects closed and stopped services. Customers could, however, view the projects by calling in advance. The sales approach
has shifted to the digital platform; many companies are now using applications to communicate with customers, including
sales via LINE, websites and apps, with virtual project visits via VDO call, Live Youtube, and Facebook or unit reservations
using various online booking formats.

    Supply of Newly Launched Condominiums Q1 2016 - Q1 2020                            Supply Trend
                                                                                       As the end of Q1 2020, the accumulated
                                                                                       supply of Bangkok condominiums
                                                                                       included 629,388 units. In Q1 2020,
                                                                                       there were approximately 6,007 new
                                                                                       condominium units from 20 projects added
                                                                                       to the supply. The new supply in Q1 2020
                                                                                       decreased by 53.4 per cent, compared
                                                                                       with the new supply in Q1 2019. The main
                                                                                       reason for the decreasing of new supply
                                                                                       in Q1 2020 was the Covid-19 pandemic.
                                                                                       The majority of new supply in Q1 2020
                                                                                       was Grade C condominium representing
                                                                                       58 per cent of total, followed by Grade B
Source: Knight Frank Thailand Research
                                                                                       and Grade A condominiums, representing
                                                                                       27 per cent and 14 per cent, respectively.
    Supply of Newly Launched Condominiums by Grade, Q1 2020                            The new supply of Super Prime and
                                                                                       Prime condominium was only 1 per cent
                                                                                       of the total. In Q1 2020, up to 56 per cent
                                                                                       of the newly launched units were located
                                                                                       in the suburbs of Bangkok, followed by
                                                                                       28 per cent in the City Fringe and only 16
                                                                                       per cent in the Central Business District
                                                                                       (CBD).

                                                                                       Demand Trend
                                                                                       The outbreak of the new coronavirus
                                                                                       strain, or Covid-19, resulted in a clear
                                                                                       decline in purchasing power in new
                                                                                       condominium projects launched in the
Source: Knight Frank Thailand Research
                                                                                       first quarter of 2020. Only 1,791 units
                                                                                       were sold from the new supply during
    Supply of Newly Launched Condominiums by Location, Q1 2020
                                                                                       the first quarter of this year from a total
                                                                                       of 6,007 units, representing a 30 per cent
                                                                                       sales rate – and reflecting a 9 per cent
                                                                                       drop in sales when compared to the same
                                                                                       period in the previous year or a 20 per
                                                                                       cent decrease when compared with the
                                                                                       previous quarter. In March, the outbreak
                                                                                       of Covid-19 was especially severe,
                                                                                       resulting in a decrease in the number of
                                                                                       people visiting projects. In addition to new
                                                                                       condominium sales decreasing, concerns
                                                                                       remain about the number of condominium
                                                                                       transfers for projects that are completed
                                                                                       and ready to be transferred this year
Source: Knight Frank Thailand Research                                                 amidst the nationwide lockdown. As such,

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020

    Supply, Demand and Sales Rate of Newly Launched                               almost every business stopped close to
    Condominiums, from 2016 - 2020                                                100 per cent of their activities. Naturally,
                                                                                  when businesses stop operating, there
                                                                                  is an inevitable effect on employment in
                                                                                  various business organisations. In some
                                                                                  cases, businesses have decreased their
                                                                                  employee numbers and reduced the
                                                                                  salaries of employees. In turn, this has
                                                                                  caused many people to lose their jobs,
                                                                                  lack in income or have reduced income.
                                                                                  Buyers may be unable to complete
                                                                                  their transfers, as banks are also more
                                                                                  cautious in granting loans for real estate.
                                                                                  It is expected that the loan rejection rates
                                                                                  are likely to increase this year.

Source: Knight Frank Thailand Research

    Quarterly Asking Prices of Condominiums by Location,
                                                                                 Selling Price Trend
    2016 - 2020                                                                  For the survival of each company, it is
                                                                                 apparent that many operators are trying
                                                                                 to engage in marketing schemes to create
                                                                                 sales, including discount promotions from
                                                                                 20 per cent up to 50 per cent for some
                                                                                 units in the projects that were completed
                                                                                 or expected to be completed within this
                                                                                 year - in order to try to attract customers
                                                                                 to visit the project. In addition, there are
                                                                                 many other promotions, such as waiving
                                                                                 of charges on the day of transfer, which
                                                                                 includes the transfer fee of 1 per cent of
                                                                                 the appraised price (only for customers),
Source: Knight Frank Thailand Research
                                                                                 stamp duty fee, installation and insurance
                                                                                 fee for the electricity meter, common
                                                                                 facilities fee for 1 year, and initial capital
                                                                                 fund contribution. In addition, some
                                                                                 companies have promotions that attract
                                                                                 both investors and those who buy
                                                                                 residences for their own occupancy
                                                                                 (real demand), which include coverage
                                                                                 of 2 years of instalment payments. For
                                                                                 customers who have already bought
                                                                                 condominiums and are in the process
                                                                                 of making their down payment, many
                                                                                 companies implemented measures to
                                                                                 help, as many of the customers from
                                                                                 temporarily halted businesses, like
                                                                                 hotel staff, airline staff, restaurant staff
                                                                                 and department store staff, may be
                                                                                 experiencing the difficulties of having no
                                                                                 income. Many companies have helped
                                                                                 customers who are having problems
                                                                                 with the suspension of temporary down
                                                                                 payments, beginning at 3 months.
                                                                                 However, the slowdown in real estate
                                                                                 has been good for investors with savings
                                                                                 and cash in their pockets; such investors
                                                                                 have taken this opportunity to buy
                                                                                 condominiums at prices that have been
                                                                                 reduced to below market rates, in order
                                                                                 to make a profit when the economy has
                                                                                 recovered. As some projects only take the

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020

reservation payment and the rest of the        trying to reduce prices in order to attract    condominium      buyers due to the conve-
payments when ownership is transferred,        customers. The condominium market at           nient access      to many shopping and
an investor can purchase a unit in such a      the moment is considered to be a buyer’s       transportation   centres. The City Fringe
project with a 2-year instalment payment       market, where the buyers’ bargaining           Area can be      divided into the following
promotion. They will then not have to pay      power can push condominium price               sub-areas:
anything out of pocket for 2 years when        levels below the market prices; buyers
the economy has not yet recovered.             would subsequently be able to resell their     • SKV 44-70 SKV 65-103 :
                                               purchases at a good price in the future        This area encompasses the edge of
However, regarding the asking prices           when the economy has revived.                  Sukhumvit Soi 65 to Sukhumvit Soi 77 as
of newly launched condominiums in                                                             well as the edge of Sukhumvit Soi 44 to
Bangkok, it was found that the price level                                                    Sukhumvit Soi 50.
increased in all locations. As of Q1 2020,     Location Definitions
the asking price of condominiums in the                                                       • Ratchada / Rama 9 / Ladprao :
Central Business District was 268,300          Central Business District (CBD) :              This is the area along Ratchadapisek
baht per square metre, increasing from         This is the Central Business District area     Soi 1 to Soi 17 and Soi 2 to 28; Ladprao
Q1 2019’s price of 263,500 baht per            as well as the area that surrounds it; it is   along Ladprao Soi 1 to Soi 23 and Soi 2
square metre, representing an increase         popular for expatriates, tourists and upper    to Soi 28; and Rama 9 Road, covering the
of 1.8 per cent, or increasing by 0.1 per      class Thais for both for shopping and          Ratchada/Rama 9 intersection to Rama 9/
cent from Q4 2019. The asking price of         residences. It also includes areas along       Wattanatham Road.
condominiums around the City Fringe as         the Chao Phraya River on Charoen Krung
of Q1 2020 was 149,600 baht per square         and Rama III Roads. The CBD Area can           • Phahonyothin / Phayathai :
metre, reflecting a 1.9 per cent increase      be divided into sub-areas as follows:          This is the up-and-coming area that offers
from the previous year, where the price                                                       convenient access to many academic
was 146,700 baht per square metre, or          • Silom / Sathorn :                            institutions and government agencies.
increasing by 0.07 per cent from Q4 2019.      This is the area that encompasses              The area covers Phahonyothin Road
The asking price of condominiums in the        Sathorn Road, Silom Road and the sois          between Soi 1 to 15 and Soi 2 to 20.
suburbs of Bangkok as of Q1 2020 was           in between such as Sala Daeng, Nang
81,150 baht per square metre, increasing       Linchee, etc.                                  • Petchburi Road :
at the rate of 1.7 per cent from Q1 2019’s                                                    This area covers Petchburi Road from
price of 79,800 baht per square metre, or      • Prime Sukhumvit (Prime SKV) :                Nikhom Makasan intersection to the
increasing by 0.2 per cent from Q4 2019.       This is the section of Sukhumvit Road          intersection of Petchburi and the end
                                               between Soi 1 to 63 (North side) and Soi       Sukhumvit Soi 63.
                                               2 to 42 (South side).

Outlook                                                                                       • Charoen Nakorn/Thonnburi :
                                               • Central Lumpinee (CL) :                      This area stretches along the Chao
The trends of the condominium market in        The area encompasses Ploenchit Road            Phraya River from Krungthep Bridge to
Bangkok for the remaining 9 months of this     (end of Sukhumvit Road), to Rajdamri,          Krungthonburi Bridge.
year include a slowdown in the launches        Ratchaprasong, Wireless Road, Chidlom
of new condominiums for sale - especially      Road, Soi Tonson, Soi Langsuan, Sarasin        • Bangsue / Tao Poon / Pracharat :
the large condominium projects and high-       Road, Rajdamri Road, Ratchaprasong             This area covers Samsen Road, Thaharn
priced condominiums, large-scale projects      Road, Rama 1 Road and Phayathai Road.          Road, Pracharat Sai 1, Pracharat Sai 2,
that require more than 5 years to develop,     The area is popular with expatriates,          and Krungthep-Nonthaburi Soi 1-39 and
and condominiums that focus on selling         tourists and affluent Thais.                   Soi 2-50.
to investors and foreigners. Condominium
projects launched for sale this year           • Charoenkrung / Narathiwad / Rama 3 :         Bangkok Peripheral Area :
will focus on selling to buyers with real      This is the area that stretches along          The three major areas under this classi-
demand. The selling price level will not       Charoen Krung Road of the Chao Phraya          fication are :
exceed 100,000 baht per square metre.          River southward just past the Sathorn
The trend of condominiums is likely to         Bridge, and to the north of Sipraya Road       • Eastern Bangkok :
slow both in terms of supply and demand,       as well as the area along both sides of        This covers the following roads: Bangna,
and it is expected that it will take another   Narathiwas Road.                               Srinakarin, Ramkamhaeng, Theparak,
2 years for the condominium market to                                                         Romklao and Chalermprakiat.
improve. There are still around 100,000        • Surawongse / Samyan / Siphaya :
units remaining units for sale in Bangkok.     This is the area on Surawongse Road,           • Late Sukhumvit :
However, the delay in the launches of          Samyan Road and Siphaya Road as                This is the section of Sukhumvit Road on
condominiums will benefit the market in        well as some parts of Rama 4, which are        both sides after Sukhumvit Soi 105 and
Bangkok, providing opportunities to sell       located near the mentioned roads.              70, stretching to Samutprakran.
outstanding stock. Also, postponing the
launch of new projects would result in         City Fringe Area :                             • Northern Bangkok :
reduced competition in the market. As for      The area is located on the edge of the         This area covers the road along the
condominiums that will be completed this       CBD, and provides easy access to the           northern part of Bangkok, which include
year, it has been found that operators are     CBD. This area is an alternative for           Ngamwongwan, Chaengwattana, Ratta-

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
BANGKOK CONDOMINIUM MARKET OVERVIEW Q1 2020

nathibet and Sanambin Nam.

• Southern Bangkok :
This is the area covering the followings
roads: Petchkasem, Ratchapruk, Kala-
prapruk, Charansanitwongse and Wuttha-
kart.

• Late Ratchada / Ratchayothin / Late
Ladprao :
This area covers Ratchada from Soi 19
and Soi 30 to the end; Ladprao from
Soi 25 and 30 to the end; Ratchayothin
Road; and Kaset Navamin, Ramindra and
Nuanchan Roads.

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                       RISINEE SARIKAPUTRA
                       Director, Research and Consultancy

                       +66 (0)2643 8223 Ext 180

                       risinee.sarikaputra@th.knightfrank.com

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Bangkok Condominium Market Overview Q1 2020 - Residential Research - Knight Frank
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