BBC Education Content Brief Computing for 7-11-year-olds - BBC Education Content Brief - BBC.com
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BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
BBC Education Content Brief
Computing for 7-11-year-olds
1BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
Introduction to BBC Education
Thank for your interest in this commissioning brief. This commissioning round is being run and
managed by BBC Education. The department is responsible for delivering the BBC’s Royal Charter
commitments to commission and produce educational and learning content, to help with both
informal and formal learning outcomes, for use throughout the United Kingdom.
One of our aims is to promote and support formal educational goals for children and teenagers
(meeting the requirements of the different national curricula in the UK), by producing engaging
learning content for use in the classroom. Some of our current brands that support formal learning
in UK classrooms are:
BBC Teach: Supporting schools and teachers by reinventing schools TV for the digital age through
engaging video content.
BBC Bitesize: Providing children, young people and adults across the UK with personalised,
curriculum-linked resources to support their education and offer support for a range of topics, from
careers and work experience to healthy relationships and mental wellbeing.
BBC Education campaigns: Large scale, impactful initiatives that aim to tackle a societal or cultural
deficit – often in partnership with others (for example, Bring the Noise and Tiny Happy People).
Media use in the classroom and the provision of video in schools is a fast changing environment. The
days of scheduled schools content and teachers having to set VCRs in the middle of the night to
record programmes are long gone. With the increased use of the internet in classrooms, teachers
now have unprecedented access to a whole range of resources to help with delivering the
curriculum.
While there is plenty of content available online, teachers come to the BBC because it is a trusted
brand and recognised provider of quality teaching resources. The content we are seeking to
commission will be available to teachers through our BBC Teach brand; a dedicated teaching
resource site at www.bbc.co.uk/teach
We are commissioning eight new films to support the teaching of computing in primary schools, and
one short film to support teachers in their use of the classroom films.
2BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
BBC Teach
BBC Teach (www.bbc.co.uk/teach) is home to all of the BBC’s teacher-facing content: Class Clips,
School Radio and year-round school projects like Super Movers and Bring the Noise.
As part of the new of BBC Teach, we’re bringing together thousands of educational short films on
one site. BBC Teach is working closely with teacher groups to identify gaps in our short-form
provision and to commission the right content to fill them.
Examples of existing BBC Teach content for primary schools include:
When I Worry About Things
https://www.bbc.co.uk/teach/class-clips-video/pshe-ks2--ks3-when-i-worry-about-things/z7jyd6f - A
collection of short animated films that use powerful personal testimony to explore mental health
issues from the perspective of young people.
Cracking the Code
https://www.bbc.co.uk/teach/class-clips-video/computing-ks1--ks2-cracking-the-code/z7ntgwx - In
this series for primary schools, Minna Kane and her team of young coders find out all about the
exciting world of computer programming.
World War Two
https://www.bbc.co.uk/teach/class-clips-video/history-ks2-world-war-two/zjnyscw - Using archive
video and images from the Imperial War Museum, as well as first-person testimony from veterans
and eye-witnesses, this series of short films offers a comprehensive overview of World War Two for
primary schools.
Get Creative
https://www.bbc.co.uk/teach/class-clips-video/art-and-design--english-ks2-get-creative/zmkrf4j - A
series of short films designed to inspire creativity in the classroom. This series includes four short
films for art and design classes and four short films for use during creative writing classes, exploring
creativity in real world situations to emphasize the importance of creativity to pupils aged 7-11.
3BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
Content Brief
Since the updated computing curriculum was introduced in September 2014, computing education
in England can be seen as three inter-related strands – computer science, information technology
and digital literacy.
The BBC’s Children’s and Education department has created lots of digital literacy resources recently
so this commission will focus on the other two strands - computer science and information
technology. Most primary teachers aren’t computing specialists and so the more technical aspects of
the subject can be daunting. The films should therefore make the technical aspects of the curriculum
feel fun, accessible and easy to engage with, both for pupils and for non-specialist teachers.
The National Curriculum in England states:
A high-quality computing education equips pupils to use computational thinking and creativity to
understand and change the world. Computing has deep links with mathematics, science and design
and technology, and provides insights into both natural and artificial systems. The core of computing
is computer science, in which pupils are taught the principles of information and computation, how
digital systems work and how to put this knowledge to use through programming. Building on this
knowledge and understanding, pupils are equipped to use information technology to create
programs, systems and a range of content. Computing also ensures that pupils become digitally
literate – able to use, and express themselves and develop their ideas through, information and
communication technology – at a level suitable for the future workplace and as active participants in
a digital world.
The national curriculum for computing aims to ensure that all pupils:
can understand and apply the fundamental principles and concepts of computer science,
including abstraction, logic, algorithms and data representation
can analyse problems in computational terms, and have repeated practical experience of
writing computer programs in order to solve such problems
can evaluate and apply information technology, including new or unfamiliar technologies,
analytically to solve problems
are responsible, competent, confident and creative users of information and communication
technology
Pupils should be taught to:
design, write and debug programs that accomplish specific goals, including controlling or
simulating physical systems; solve problems by decomposing them into smaller parts
use sequence, selection, and repetition in programs; work with variables and various forms of
input and output
4BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
use logical reasoning to explain how some simple algorithms work and to detect and correct
errors in algorithms and programs
understand computer networks, including the internet; how they can provide multiple
services, such as the World Wide Web, and the opportunities they offer for communication
and collaboration
use search technologies effectively, appreciate how results are selected and ranked, and be
discerning in evaluating digital content
select, use and combine a variety of software (including internet services) on a range of
digital devices to design and create a range of programs, systems and content that
accomplish given goals, including collecting, analysing, evaluating and presenting data and
information
use technology safely, respectfully and responsibly; recognise acceptable/unacceptable
behaviour; identify a range of ways to report concerns about content and contact
Broadly speaking, the goal of computing is to equip pupils with the confidence and ability to use a
range of digital technologies throughout their lives – both in education and professionally – to aid
their communication, to help them find and analyse information, and to help them express their
ideas and emotions.
In the Curriculum for Wales, digital competence should be developed across all areas of the
curriculum: https://hwb.gov.wales/api/storage/d26af733-abd1-4d33-92fe-
4ea8eb1d928f/dcf40620.pdf
See page 207 (Computation is the foundation for our digital world):
https://hwb.gov.wales/api/storage/afca43eb-5c50-4846-9c2d-0d56fbffba09/curriculum-for-wales-
guidance-120320.pdf
Indeed, no primary school subject should be viewed in isolation; we expect all our primary content
to develop cross-curricular skills. Digital competence, for example, should be embedded in any
subject discipline and it would be interesting to look at ways computing might be introduced across
the curriculum.
Further reading:
https://royalsociety.org/~/media/policy/projects/computing-education/computing-education-
report.pdf
https://www.computingatschool.org.uk/data/uploads/CASPrimaryComputing.pdf
5BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
What we want:
• 8 x 4 minute films to support the teaching of computing in primary schools.
• 1 x 4 minute teacher support film to support teachers in their use of the classroom films.
Each film to be accompanied by detailed teacher notes that should reflect any different use
cases across the different UK curricula. These will be published on the BBC Teach website
alongside the films. As with the films themselves, the supporting notes should make the
more technical aspects of computing feel fun and easy to engage with.
Eight short clips for use on social media to showcase the content to teachers. A length of 30
seconds each is required as an average but we are happy to take suggestions for how this
total of four minutes of video could be broken up. Social content should draw on but now be
directly lifted for the main films. Presentation should include eye-catching text/graphics and
subtitles.
The content of the films must be educationally robust, with all resources devised and delivered in
consultation with an educational consultant.
An inclusive approach is vital to audience engagement. All films should be engaging and accessible to
the entire audience regardless of sexuality, ethnicity, culture, ability or gender identification. Films
should be sensitive to a diverse audience and in a style appropriate to the content, complement
existing BBC Teach film resources, presented and voiced by a presenter who engages the target
audience.
Teachers tell us that they find content presented by practising teachers and/or professionals
particularly credible, but that the presenter needs to be relevant and respected by both the teacher
and pupil audience.
Teachers will use this content either as a whole or in parts to deliver their lessons to their pupils.
However, we know that some pupils will view this content themselves as a resource for homework
and/or to improve their understanding of the subject matter.
Differing National Curricula
Throughout the UK the national curricula and guidance differ significantly in content and
requirements across the four nations.
Production companies bidding for this work should familiarise themselves with the policy and
curriculum requirements relating to England, Northern Ireland, Scotland and Wales to ensure their
pitch will provide content that is suitable for use across the UK.
6BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
Education Consultant
You will need to work with and contract an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant. Your consultant should provide advice on which content is the most useful for the audience,
as well as reflecting the requirements of the national curricula and guidance for schools.
All content (i.e. video concepts, initial scripts, final scripts, supporting material, rough cuts, fine cuts,
etc.) will need to be reviewed by the consultant before they are sent to us.
Scripts
BBC Education requires full consultation during the scripting process, including the viewing of drafts
to ensure scripts hit the learning points, and full sign-off on completed scripts. Please allow time in
your schedule for BBC reviews.
Budget
Please provide a budget summary, more details may be requested at a later date.
The finer details of the payment schedule will be agreed with the BBC Production Manager on
commission.
The BBC Education tariff ranges from £500 to £2000 per minute. Budget is dependent on the idea
and editorial ambition.
Your budgeting should not assume that the BBC will deliver archive at no cost. Independent
producers have access to the BBC archives subject to the usual copyright restrictions of reuse, etc.
Please refer to the Independent Production User Guide and the FAQ for independent companies
more information: http://downloads.bbc.co.uk/informationandarchives/PACT_june_2016.pdf
Documentation
The following post production documentation must be completed upon final delivery:
Post production paperwork must be completed on Silvermouse. Details will be outlined in
the contract to the awarded commission.
Post production transcript – timecoded; and
Online compliance form.
7BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
Deliverables
HD video delivered in H264 MP4 format with separate audio tracks; subtitle files (XML), .mov and
subtitled video (1:1 as well as 16:9 aspect ratio versions) for social media films, metadata; post-
production paperwork, accompanying teacher guide in Word.doc format.
Commissioning Schedule
4 August 2020: Brief live
6 September 2020: Deadline for proposals
7 – 11 September 2020: BBC review proposals
14 – 18 September 2020: Video pitches
W/C 21 September 2020: Decision and award work
1 February 2021: Project delivery
Please note that this document is for information purposes only and does not form part of a
contractual agreement with the BBC. Given the current situation, we understand the need to be
flexible in relation to project schedules.
Contracting
This is a stand-alone new media commission and the BBC will require all rights in the content,
worldwide and on all platforms. The commission will be contracted using the BBC’s New Media
Rights Framework 2 agreement. Further information on the BBC New Media Frameworks can be
found here: http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
BBC Policies and Guidelines
For information on these please follow this link;
https://www.bbc.co.uk/commissioning/tv/production
BBC Health & Safety
The BBC needs to ensure that any Independent Production Company it commissions is able and
competent to make the programme with due consideration for health and safety. The following link
will take you to a guide which outlines the BBC's health and safety vetting procedure and
requirements: https://www.bbc.co.uk/safety/generalsafety/thirdparties/working-with-indies.html
8BBC Education Content Brief
Computing for 7-11-year-olds
August 2020
If the content being commissioned involves working with children, then ensure that you are familiar
with the BBC’s Child Protection Policy and the Child Protection Safe Guarding Framework, which
provides a guide to the minimum levels of safeguarding on any productions. Information on this can
be found here: https://www.bbc.co.uk/commissioning/tv/production/articles/working-with-children
If you have any queries or concerns about any of the guidelines or polices then please contact the
BBC Teach production manager: Laura Perrins Laura.Perrins@bbc.co.uk
Proposals
Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Any large files (over 5mb) should be delivered separately from the proposal itself (via
a password-protected video site or secure file transfer).
Proposals should include:
Clear editorial vision: an overall vision for the look and feel of the films
Clear explanation for how your editorial vision addresses and delivers the learning objectives
for the target audience
Schedule and budget breakdown
Evidence of your capacity to deliver the suite of films
Next steps
All proposals should be submitted via email to rebekka.campbell@bbc.co.uk and
alex.harris@bbc.co.uk by midnight on Sunday 6 September 2020.
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