BEAUTY NOW! TOPICS IN FOCUS 2021 - Active Ingredients
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BEAUTY NOW! TOPICS IN FOCUS 2021 Active Ingredients
INTRODUCTION
At Evonik we put our heart into everything we do. As your specialist for
the care of skin and hair we combine our scientific competencies with a
passion for business. That is what we call “The Soul and Science of Beauty”.
We know that you are as passionate as we are about the beauty and
personal care market business. Therefore, with this guide we want to
support you in getting in touch with the current trend landscape of the
market.
On the following pages we take a closer look at the main beauty topics in
2021. Learn more about:
1 Maskne - a gentle care regimen to balance the skin
2 Inclusive beauty - beauty without limits, for everyone
3 Barrier repair - the key for a healthy looking skin
4 The modern art of aging - the best is yet to come!
5 Hero ingredients - superpower for your skin care
Trend guide | 21|
MASKNE
A gentle skincare regimen
to balance the skin
Maskne | Trend guide | 3THE DELICATE SKIN AROUND More
of co than 60
THE MOUTH AREA IS FACING
nsu %
skin mer have
prob
after lems
w
A CHALLENGING TIME
mask earing
s all d
ay. 1
NECESSARY, BUT CHALLENGING THE NEED: PROVEN SOLUTIONS
CONDITIONS FOR THE SKIN! TO TREAT AND PREVENT SKIN
ISSUES!
• Masks are part of the new normality
• The friction, pressure and rubbing of • (Re-) balancing the skin microbiome
the face mask causes skin barrier • Focus on strenghening the skin
damage leading to skin irritiation barrier
•Results in blemishes, dryness, • Solutions for blemished skin
irritation of the skin • Targeted and on demand treatments
HERO INGREDIENTS FOR TREATING MASKNES HOT TOPICS
Herbapurifine® Natural active complex targeting blemished • Barrier repair
and impure skin • Efficacy
• Balance of
SKINOLANCE® Promotes natural balance of the skin with a microbiome
probiotic lactobacillus extract • Skin care
ROVISOME® Reduces signs of skin irritation with the face masks
Sensitive NG power of calendula and licorice root
Phytosphingosine Skin-identical molecule that soothes the skin
and balances its microflora
SK-INFLUX® V MB Advanced ceramide system restoring the
natural barrier function
TEGO® A gentle exfoliation for sensitive skin
RenewHA range
1
CBNDATA SURVEY Maskne | Trend guide | 42|
INCLUSIVE
BEAUTY
Beauty without limits, for everyone
Inclusive beauty | Trend guide | 5Focus:
BEAUTY WITHOUT Skin and
body care
LIMITS, FOR EVERYONE
BEAUTY HAS A WIDE
DEFINITION
• Diversity is not one-dimensional,
it goes beyond race and gender
• Authenticity that includes all
individuals from our diverse
population
• Embrace natural beauty and make
consumers feel better (not just look
better)
THE NEED: BEAUTY FOR ALL
SKIN TYPES
• Ways to keep the skin hydrated and
healthy looking
• Special attention on being the best
version of yourself
HERO INGREDIENTS FOR INCLUSIVE BEAUTY HOT TOPICS
TEGO® Renewha range Gentle exfoliation for every skin • Gender neutral branding,
focused on claims and
TEGO® Pep 4 - 17 Boost the skin‘s collagen
the science of skincare
SK-INFLUX® V MB Because we all need the best • Blurring boundaries
skin barrier we can get!
HyaCare® Filler CL Thoroughly hydrates the skin
and smoothens skin surface
TEGO® Turmerone Supports skin’s own formation
of oxidative defense systems
Inclusive beauty | Trend guide | 6BEAUTY WITHOUT Focus:
Hair care
LIMITS, FOR EVERYONE
FOCUS ON A HEALTHY HAIR THE NEED:
AND SCALP
• Ingredients that nourish and protect
• Celebrate your natural hair texture their hair and scalp, and make hair
• Let‘s all be gentle with our scalp, look great.
that‘s where everything starts • Consumers are seeking natural
• Embrace your beard as the most inspired ingredients that can
important accessory strengthen damaged hair.
• Hair loss, a general concern across
our diverse population
HERO INGREDIENTS FOR HAIR CARE:
Hairflux® Calm the scalp and repair damaged hair. Ceramides and various oils are
known to have calming and anti inflammatory skin but also hair repair
effect
TEGO® Cosmo C100 Rebuilds and strengthens hair structure from within. Creatine supports
mechanical hair properties by building electrostatic bridges
SPHINGONY® Prevents hair loss and improves hair quality as well as general scalp
health. Unique sphingolipid based on Evonik‘s ceramide expertise
FOCUS SPHINGONY® - EFFICACY WITHIN THE HAIR FOLLICLE AND ON THE SCALP
improves scalp health
by equalizing the micro flora
provides building blocks like
proteins and ceramides
improves scalp renewal
capacity
balances the hair life cycle by
inhibition of 5-a-reductase
Inclusive beauty | Trend guide | 73|
BARRIER REPAIR
A protective and regenerative skincare as key for a healthy looking skin.
Barrier repair | Trend guide | 8THE SECRET TO A
HEALTHY SKIN BARRIER
SHIELD THE NATURAL THE NEED: POWERFUL
PROTECTIVE BARRIER! RESTORATIVE AND PROTECTIVE
SKINCARE FORMULATIONS
• Epidermis acts as protector and
defender of the skin • Solutions that hydrate the skin
• Seasonal factors, aging and harsh • Ways to keep the moisture in the
cleansing disrupt the barrier skin and plump it up
• Skin’s moisture balance is weakened • Prevention of water loss and
and becomes dehydrated, dull and dehydration
shows signs of inflammation • Hero ingredients like skin identical
ceramides that act as natural building
blocks of the skin barrier
• Skin barrier mimicking compositions
with proven efficacy
COMPOSITION OF THE FIRST LAYER OF THE SKIN BARRIER
corneocyte
Normal
Intercellular structure
Illustration: KircherBrukhardt Infografik
lipids of the
skin barrier
Brick and Damaged
mortar model structure
of the
skin barrier
Ceramides
Free Fatty Acid Composition of
Cholesterol intercellular lipids
HOT TOPICS
• Ceramides
• Maskne
• Hand care
Barrier repair | Trend guide | 9KEY INGREDIENTS FOR
THE SKIN BARRIER
OUR FAVORITES FOR A PROTECTED SKIN BARRIER: CERAMIDES , BUT THERE IS MORE
SK-INFLUX® V MB Advanced ceramide system restoring the natural barrier function
Bodyflux® Olive Ceramide complex derived from organic olive oil improving
epidermal moisturization
Ceramide III EP MB Easy-to-process Ceramide NP blend to support the renewal of
the skin’s natural protective layer
HyaCare® Skin identical moisturizer improving the skin’s moisturization
Barrier repair | Trend guide | 104|
THE MODERN
ART OF AGING
Age is nothing more than a number and the best is yet to come!
The modern art of aging | Trend guide | 11GENERATION:
SILVER
THE GENERATION 60+ IS
ACTIVELY PARTICIPATING
IN LIFE
• Great experience, grace, attitude
and style reflect the modern silver
ager
• No focus on anti aging, but on pro
aging by expressing the celebration
of life
• A beauty regimen supporting the
active lifestyle
THE NEED: FORMULATIONS
TO BE THE BEST VERSION OF
ONESELF
• Focus on solutions for dry,
dehydrated and wrinkled skin
• Coutneract loss of volume and
a decrease in elasticity
• Skin enhancing treatments to
facilitate hyperpigmentation
HERO INGREDIENTS FOR SILVERS: WELL KNOWN AND WITH PROVEN EFFICACY
TEGO® Sterol 7-DHC Precursor in the biosynthesis of both cholesterol and vitamin D3
TEGO® Cosmos C100 Revitalization of cell energy metabolism
TEGO® Enlight Brightening efficacy based on the power of nature
SKINMIMICS® Provides the skin protection, prevention and regeneration
ROVISOME® Retinol Benefits of retinol without any skin irritation
Moist (Pro)
The modern art of aging | Trend guide | 125|
HERO
INGREDIENTS
Well known scientifically referenced ingredients for
the wow factor
Hero ingredients | Trend guide | 13SUPERPOWER FOR Ge
know t to
YOUR SKIN CARE them
!
1| 2|
THE POWER OF RETINOL CERAMIDES AND BEYOND
• Superpower: well known and • Superpower: The secret to a
efficacy backed cosmetic ingredient healthy skin barrier
for an improvement of skin • Protect, replenish and strengthen
appearance skin and hair with skin identical
• Our products offer enhanced ceramides and counteract external
stabilization and effectivenes of aggressors
retinol • A wide variety of technologies
based on ceramide technology
ROVISOME® RetinolMoist (Pro) SK-INFLUX® V MB
InuMax® Advanced Retinol Hairflux®
3| 4|
A NEXT GENERATION OF AHAS HYALURONIC ACID
• Superpower: Effective exfoliators • Superpower: Superior
with one significant drawback: moisturization
skin irritation • Our solutions offer a variety of
• Our next generation AHAs can molecular weights, short and
offer effective skin renewal that is longterm moisturization effects,
sensitive to the skin instant reduction of
TEGO® Renewha range HyaCare® range
(e.g. Lactobionic , Maltobionic and AquaPront®
Mandelic Acid)
ROVISOME® HA NG
The modern art of aging | Trend guide | 14EXPERIENCE OUR ACTIVE
INGREDIENT TECHNOLOGIES
Ceramides and Peptides and Advanced botani- Delivery
sphingolipids amino acids cals and extracts systems
Hyaluronic acid Care biotics Cholesterol Alpha hydroxy
specialties specialties acids
We would like to support you
in selecting the right actives
– get in touch with us:
intoBeauty.evonik.com
personal-care@evonik.com
Hero ingredients | Trend guide | 15DETAILED INFORMATION
NEEDED?
CONTACT
Evonik Operations GmbH
Care Solutions
Goldschmidtstraße 100,
45127 Essen, Germany
P.O. Box, 45116 Essen
Phone +49 201 173-2640
Fax +49 201 173-712640
personal-care@evonik.com
www.evonik.com/personal-care
This information and any recommendations, technical or otherwise, are presented in good faith and
believed to be correct as of the date prepared. Recipients of this information and recommendations
must make their own determination as to its suitability for their purposes. In no event shall Evonik
Nutrition & Care GmbH assume liability for damages or losses of any kind or nature that result from
the use of or reliance upon this information and recommendations. Evonik Nutrition & Care GmbH
expressly disclaims any representations and warranties of any kind, whether express or implied, as
to the accuracy, completeness, non-infringement, merchantability and/or fitness for a particular
purpose (even if Evonik Nutrition & Care GmbH is aware of such purpose) with respect to any
information and recommendations provided. Reference to any trade names used by other
companies is neither a recommendation nor an endorsement of the corresponding product and
does not imply that similar products could not be used. Evonik Nutrition & Care GmbH reserves the
right to make any changes to this information and/or recommendations at any time, without prior
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