BETTING & FANTASY SPORTS - Sports Tech World Series

 
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BETTING & FANTASY SPORTS - Sports Tech World Series
BETTING &
FANTASY
SPORTS
BETTING & FANTASY SPORTS - Sports Tech World Series
BETTING & FANTASY SPORTS

WELCOME
Welcome to the inaugural Sports                                         The Sports Tech Annual is an industry research publication that brings
                                                                        together the most comprehensive and complete directory of companies
Tech Annual, brought to you by                                          in the global sports tech landscape. Each Chapter features interviews
                                                                        with industry experts sharing their insights on the current challenges,
Sports Tech World Series (STWS).                                        innovative use-cases, industry trends and future predictions in sports
                                                                        technology.

                                                                        STWS Sports Tech Annual is your resource to navigate the revolutionary
                                                                        impact technology is having on how sports are played, administered and
                                                                        consumed around the world.

SPORTS TECHNOLOGY INDUSTRY FRAMEWORK

The 2020 Sports Tech Annual is divided into eight chapters reflecting   Categorizations are therefore based on the company’s primary function
the eight categories in the STWS Sports Technology Framework,           and area of product/service expertise. If a company is not present in a
highlighted below. This Framework was developed to give structure to    chapter it may be because they are better suited to another chapter/
the amorphous term “sports technology” and provides an exhaustive       category.
overview of the ecosystem.
                                                                        This chapter focuses on companies working within Betting & Fantasy
Although the Framework provides an exhaustive overview of the           Sports, including solutions focused specifically on the unique challenges
sports tech ecosystem, each category is not mutually exclusive. There   of betting and fantasy sports.
will inevitably be companies that fit amongst several categories.

              ATHLETE PERFORMANCE & TRACKING                                           ATHLETE, TEAM & EVENT MANAGEMENT
              Devices and platforms used to measure or                                 Solutions that support the management of
              track athletes with the purpose of testing and                           athletes, teams, leagues and events, with a focus
              improving performance such as GPS, activity                              on improving overall efficiencies at an individual
              trackers and sensors.                                                    and organisational level.

              BETTING & FANTASY SPORTS                                                 DATA CAPTURE & ANALYSIS
              Solutions focused specifically on the unique                             Data processing, capture and analysis solutions
              challenges of betting and fantasy sports.                                that support insights and decision making for a
                                                                                       variety of sports related organizations.

              ESPORTS                                                                  FAN & SPONSOR ENGAGEMENT
              Solutions focused specifically on the unique                             Solutions designed to enhance and improve the
              challenges of Esport and gaming.                                         experience of the fan, or increase the value for
                                                                                       the sponsor, including memberships and social
                                                                                       media engagement.

              MEDIA & BROADCAST                                                        STADIUMS & VENUES
              Solutions that enable and enhance the sharing                            Solutions designed to improve the efficiency and
              and distribution of sports content such as                               customer experience in stadiums and venues.
              streaming platforms, automated broadcast                                 From base level technology infrastructure,
              graphics and online content publishers.                                  such as internet connectivity, to match-day fan
                                                                                       experience platforms.

     © 2020 Sports Tech World Series
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BETTING & FANTASY SPORTS

ABOUT STWS
Sports Tech World Series (STWS) is the global community for people at       in the global sports technology community. Founded in 2015, STWS work
the intersection of sports, digital, and technology. Our mission is to be   with our community to bring people together through our global network
the trusted resource in helping companies, teams, and individuals excel     of physical and digital activities and services.

OUR SERVICES & ACTIVITIES

            Consulting for Sports Tech, to find out more contact us at                  Sports Tech Industry Research and Insights, enquire with
            consulting@sportstechworldseries.com                                        us at research@sportstechworldseries.com

            Online platform connecting sports tech startups                             The Global Sports Technology Podcast
            and investors (sportsinvestornetwork.com)                                   (sportstechfeed.com)

            Weekly digest of the top news, content and                                  Global Conference Series
            industry deep dives in sports technology                                    (sportstechworldseries.com/events)

            Sports Tech Industry Awards (anzsta.com.au)

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EXECUTIVE SUMMARY

The global legalized sports betting and fantasy market has enjoyed
strong growth over the last year, driven primarily by an increasing
number of US States legalizing sports betting or reducing restrictions
on the type and method of bets (e.g. allowing mobile and in-play “prop”
betting).

Since the US Supreme Court struck down the Professional and
Amateur Sports Protection Act (PASPA) on May 14, 2018, the options
for sports betting across the US have boomed. However, the US sports
betting market still has a long way to run in realizing its full potential.
Approximately half of US states are yet to legalize sports betting,
including the three most populous states (California, Texas and Florida)
which alone represent a combined market of 90 million people.

Even the effects of COVID-19 did little to dampen the growth trajectory
                                                                                                            WAYNE KIMMEL
of the industry and in some ways has helped accelerate it. State                                          SEVENTYSIX CAPITAL
Legislatures as well as sports leagues, teams and broadcasters are
looking to plug massive revenue holes caused by the shutdown of sports
in 2020. Legalized sports betting is looked at by many within the industry
as a relatively simple solution for new revenue to fix these budget woes.     Another example of sports betting is a positive addition to the fan
Aside from the US, India has seen strong growth in fantasy sports with        experience rather than something which detracts from it is more
the market on track to be worth $3.7B by 2024 and hopes for sports            sophisticated data collection and analysis being used to detect fraud and
betting being fully legalized within the next 5-10 years.                     match-fixing. Ensuring the integrity of the sport is integral to betting’s
                                                                              acceptance and growth within the sports industry.
Sports betting operators’ land-grab for customers in these new markets
is driving technology innovations across sports data collection and           Predictions for the future of the industry center on consolidation and
analysis. The variety and depth of data gathered on games is steadily         integration. The ability to remove friction points across the sports
increasing, as is the sophistication on how it’s gathered with automated      bettor’s customer journey (including integrating account sign-ins and
computer vision solutions challenging established manual data methods.        payment gateways) is the ultimate goal for many technology solutions
Ensuring the quality and timeliness of data feeds distributed to bettors is   in the space.
crucial to ensuring a seamless, positive fan experience.
Developments in OTT and streaming services have created the                   TABLE OF CONTENTS
opportunity for distributing this data through custom broadcast feeds
targeted directly at sports betting. These feeds help integrate odds,         Executive Summary                                                      04
data and stats into every layer of the fan experience for fans who are so
inclined. By making it a separate custom experience it doesn’t alienate       Industry Expert Insights                                               05
other fans who would prefer to experience the game without references         Company Listings                                                       07
to odds or sports betting.

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INDUSTRY EXPERT INSIGHTS
These Experts represent professionals from some of the world’s most
innovative and renowned sporting properties. We would like to thank
their contribution to the Annual and for their part in moving the industry
forward.

    WAYNE KIMMEL
    MANAGING PARTNER
    SEVENTYSIX CAPITAL
    Wayne Kimmel is a sports tech venture capitalist, entrepreneur and author of Six Degrees of
    Wayne Kimmel. He is the Managing Partner of SeventySix Capital, the venture capital company
    he founded in 1999, and invests in startup sports betting, esports, and sports tech companies.
    Among the top public companies that have acquired his portfolio companies are Aramark,
    DraftKings, fuboTV, Intel, IBM, Walgreens and Yahoo!

    Wayne is also the Chairman of the SeventySix Capital Sports Advisory, which is a sports
    consulting group comprised of an expert team focused on bringing the emerging innovations
    and technology to sports executives, teams, leagues, brands and athletes. The Sports Advisory
    works side by side with these change makers across the evolving landscape of sports, including
    esports, sports betting, media and social responsibility.

    Wayne and his team created the SeventySix Capital Athlete Venture Group, which allows
    professional athletes to invest, learn, and work directly with top sports tech startups
    and entrepreneurs. The Athlete Venture Group aims to bridge the gap between athletes,
    entrepreneurs, and investors by creating opportunities for athletes to become tech investors
    and for entrepreneurs to access the financial and social capital that professional athletes have
    to offer.

Key challenges: What are the key challenges                                    We’re also seeing the same kind of situation from an integrity perspective
                                                                               in the industry. Making sure that everything’s on the ‘up and up’ so that we
you’re facing and what role can technology                                     have a company called US Integrity that is collecting all the data from all
play in solving them?                                                          the books. So each sports book provides them with every bet that they
                                                                               take, and we’re able to make sure that everything is above board. And
I think one of the big things right now, when it comes to the sports betting   if there are any problems, we’re then able to use that information and
world, is that there’s an opportunity to have companies collect more           that data to be able to go back and see “Were there any red flags?” “Did
data than ever, and then be able to take that data and have that data be       something not look right when matching up the betting data that we’ve
analyzed. And from that, then used in the overall process of creating          collected?”. This comes from tweets or news stories that reporters put
“lines”, but also being able to use that data and information to be able to    out about a player being injured that may or may not be true, and how the
give enhanced information to the better themselves.                            lines move based on that information.

We have certain portfolio companies that are collecting data from a
basketball perspective right now, our company ShotTracker is doing
that at an incredible level where we’re able to collect over a hundred
                                                                               Innovative Use-Cases: What is the best or
movements a second that a basketball player makes on the court. So,            most innovative application of technology
you can take all that information, and then you’re able to analyse that and    you’ve seen in the industry this year?
use that in your algorithms or use that in your overall thinking as you’re
placing a bet. Especially as the industry starts moving more towards           It’s really fascinating to see how you’re able to take all of the data through
looking like the stock market, the hedge funds and other electronic            an individual basis and then make prop bets with that information. We
traders, they use so much data information to make their decisions.            have a company called Swish Analytics and that’s what they do, they take
That’s what’s happening right now at the very early stages in sports           all the individual player data, bring that all together and create prop bets
betting, and it will only get better over time.                                for the top sports books in the world. Watching how they do is fascinating.

5     © 2020 Sports Tech World Series
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Trends: What major trends have emerged                                            “As the industry starts moving
in the last 6-12 months in the application of
technology, digital and data?                                                     more towards looking like the
One of the big things from the sports betting and fantasy world has
                                                                                  stock market, the hedge funds
really been the involvement of traditional media, and whether it’s the big        and other electronic traders, they
networks, or companies like our portfolio company VSIN, which is the
sports betting network recently acquired by Draftkings.                           use so much data information
It’s a 24-hour network solely to talk about sports betting and the trends         to make their decisions. That’s
and the analysis of the numbers and how things are moving. To see the
overall interest from the fans and to see the interest from the teams,
                                                                                  what’s happening right now at
and the leagues has been unbelievable. The deals that have been done,
whether it started almost a year ago with Penn National doing a deal with
                                                                                  the very early stages in sports
Barstool, all of the media deals that DraftKings has done, seeing all of          betting, and will only get better
these deals getting done has been amazing.
                                                                                  over time. ”
Most recently our portfolio company Vigtory was announced that they’re
going to be acquired by fuboTV. That is amazing, because they’re building      Another big opportunity from a technological perspective is really the
a next generation sports book and FuboTV looked at that and said, well,        payment side of things, and making this even easier. There’s no PayPal of
what if we bring this all together with all of the rights they have to         sports betting yet, and the current process is not that hard, but it could be
stream live sports, and putting those pieces together. The day that was        easier. It could be a quick swipe, a quick click over something, but there’s
announced, fuboTV stock jumped 35% that day, which was over a billion          potential for something to be made to make it easier for the consumer. It
dollars in market cap jump in one day, and the stock continues to grow.        could follow in the path of some of the other apps that are really starting
                                                                               to add in the use of Apple’s facial recognition.
This convergence between the media and sports tech world is fascinating,
and it’s only beginning. We truly believe that over the next several years,    That sort of stuff is slowly coming in, but how that all kind of works
entrepreneurs, and people that are taking a look at this industry in an        together from a financial perspective, I think there’s an opportunity there.
innovative way are going to recreate things that none of us had ever           That’s something that we think about a lot as to what are some of the next
imagined before. That’s where the tech, the data, the analytics will really    things that could be happening in the industry.
start to kick in and take this industry of fantasy and sports betting, which
are currently relatively small industries, to incredible places.               When you look at the U.S. betting market, we are still waiting on mobile
                                                                               in New York, Florida and Texas and California, and when those States are
                                                                               legalized it’s going accelerate everything. That’s also the exciting part
Improvements: What technology would you                                        for the entrepreneur and the companies that are now really looking to
                                                                               build what’s next and who are really thinking about things and looking
like to see developed or adopted over the next                                 at the apps today saying: “You know what? They’re okay, they’re pretty
one to two years?                                                              good, they get the job done. But how can we make them better?” I use
                                                                               this example all the time, but Yahoo was a really serviceable good search
The integration of all the different social platforms out there into fantasy   engine. It was great, it was fine. Then Google came and just literally left-
and sports betting is going to continue and I think become even bigger.        hooked them, and did that same business at a whole other level.
Previously, you could talk about fantasy, but you would sneak off to go
place your bet. Now, it’s all out there and it’s being discussed and it’s      That’s what I believe is going to happen with this industry as well. You’re
being used as a fun way to engage with a game. I think we’re going to see      going to have entrepreneurs coming into this industry and looking at what
more and more of that, and we’re going to see more and more of those           we have today and saying: “you know what. I think we could do it a little
platforms like Twitter, Facebook, and Instagram start to lean more into        bit better, here’s how we could do it differently”. That’s the way that we’ll
this than they even are today.                                                 end up in the next couple of years, we’re going to be betting differently.

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BETTING & FANTASY SPORTS

COMPANY LISTINGS

INTERNATIONAL GAME TECHNOLOGY
WORLD’S LEADING DESIGNER OF POKIE MACHINES & SERVICES

HEAD OFFICE: London, United Kingdom         SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 10,001+                           IGT enables players to experience their          Our mission is to lead the global gaming
ESTABLISHED: 1990                           favorite games across all channels and           entertainment industry by focusing our
WEBSITE: igt.com                            regulated segments, from Gaming Machines         innovations in content and platform
EMAIL: support@IGT.com                      and Lotteries to Digital and Social Gaming.      technology around delivering an
KEY CLIENTS: World Series of Poker, Lotto   Leveraging a wealth of premium content,          outstanding player experience. We promise
RELEVANT SPORTS: Applicable across all      substantial investment in innovation, in-depth   to deliver unrivaled gaming experiences
sports                                      customer intelligence, operational expertise,    that engage players and drive growth.
TAGS: Business Intelligence                 and leading-edge technology, our gaming
                                            solutions anticipate the demands of consumers
                                            wherever they decide to play.

LADBROKES
THE BEST OF SPORTS & GAMING

HEAD OFFICE: London, United Kingdom         SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 10,001+                           Ladbrokes Coral will take that bet - on          We are always looking for ways to better
ESTABLISHED: 1902                           anything from sports to politics to unique       serve our 800,000+ customers. Betting
WEBSITE: ladbrokes.com                      speculations. Ladbrokes makes odds online,       is available via over a dozen localised
EMAIL: contact@ladbrokes.com                over the phone, and at its more than 2,700       websites in 9 languages, with support for
KEY CLIENTS: NRL, Cricket Australia, AFL,   retail betting shops in the UK, Ireland,         more than 15 currencies.
Tennis Australia, ARU                       Belgium, and Spain. We offer a variety of
RELEVANT SPORTS: Applicable across all      gaming products as well as betting operations
sports                                      on a host of international sporting events.
TAGS: Official Data Provider

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WILLIAM HILL
87 YEARS OF BETTING HERITAGE

HEAD OFFICE: London, United Kingdom                 SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 10,001+                                   87 years of heritage, a strong brand, combined      Our acquisition of Mr Green enhanced
ESTABLISHED: 1934                                   with our growing digital expertise, bringing        our European footprint and diversified
WEBSITE: williamhill.com                            customers a great sports betting and gaming         our geographic reach. We also acquired
EMAIL: customerservice@williamhill.com              experience. We are one of the leading online        a majority stake in the Colombia licensed
KEY CLIENTS: N/A                                    betting and gaming providers to customers           operator Alfabet S.A.S. and have been
RELEVANT SPORTS: Applicable across all              in the UK, Southern Europe and the Nordics.         awarded a licence in the province of
sports                                              More than three million customers gambled           Buenos Aires.
TAGS: Marketplace                                   with Online last year and our customers
                                                    have access to more than a million betting
                                                    opportunities every week.

BALLY’S
TRADING ON THE NYSE AS BALY

HEAD OFFICE: Lincoln, United States                 SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 5,001-10,000                              Bally’s Corporation currently owns and              In 2021, Bally’s made several deals to
ESTABLISHED: 2004                                   manages 12 casinos across eight states,             expand its online gaming and betting
WEBSITE: ballys.com                                 a horse racetrack and 13 authorized OTB             business. In February, it acquired
EMAIL: InvestorRelations@twinriver.com              licenses in Colorado. With 6,000+ employees,        SportCaller, a provider of free-to-play
KEY CLIENTS: Twin River, Hard Rock, Bally’s         the Company’s operations include 13,308 slot        online games. The next month, the
Atlantic City,                                      machines, 460 game tables and 3,342 hotel           company acquired Monkey Knife Fight, the
RELEVANT SPORTS: Applicable across all              rooms. Bally’s maintains a multi-year market        third-largest daily fantasy sports operator
sports                                              access partnership with Elite Casino Resorts        in the U.S., for up to $90 million in stock. It
TAGS: Marketplace                                   through which it will provide mobile sports         also made a preliminary agreement to buy
                                                    betting in Iowa, as well as a temporary sports      Gamesys Group, a British online gambling
                                                    wagering permit to conduct online sports            company, for $2.7 billion.
                                                    betting in the Commonwealth of Virginia.

OPENBET (SG DIGITAL)
SPORTSBOOK PLATFORM

HEAD OFFICE: London, United Kingdom                 SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 5001-10000                                OpenBet is the industry leading Sportsbook          OpenBet broke new records at the 2018
ESTABLISHED: 2018                                   platform from SG Digital. OpenBet is                Grand National, where it processed more
WEBSITE: sgdigital.com                              utilised and trusted by leading Sportsbook          than 34 million bets across all channels,
EMAIL: info@sgdigital.com                           operators across the globe, with it’s scale and     and over 220 million account transactions
KEY CLIENTS: Skybet, William Hill, Sportsbet,       performance world-renowned. SG Digital,             were handled during the three days of this
BetFair, Ladbrokes Coral                            the online gaming and sports betting division       year’s festival.
RELEVANT SPORTS: Applicable across all              of Scientific Games Corporation, constantly
sports                                              focuses on creating the next big thing in betting
TAGS: AI (Artificial Intelligence), Fan Analytics   technology. Newer, better, bigger, stronger:
                                                    we’re here to level up our industry and build
                                                    the world’s best products. And we’re here to
                                                    be the partner of choice for operators across
                                                    the globe.

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BETTING & FANTASY SPORTS

PLAYTECH
GAMBLING SOFTWARE

HEAD OFFICE: London, United Kingdom                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 5,001-10,000                              Playtech is the gambling industry’s leading      The company has won numerous awards
ESTABLISHED: 1999                                   software and services supplier and partners      including the prestigious Gaming
WEBSITE: playtech.com                               with many of the world’s leading regulated       Intelligence Game of the Year award 2018
EMAIL: info@playtech.com                            online, retail and mobile operators, land-       for its Age of the Gods games that includes
KEY CLIENTS: Warner Bros., Paramount, FOX,          based casino groups, government sponsored        slots, table games and live casino.
NBC Universal, MGM                                  entities such as lotteries, and new entrants
RELEVANT SPORTS: Applicable across all              opening operations in newly-regulated
sports                                              markets. Its business intelligence-driven
TAGS: AI (Artificial Intelligence), Fan Analytics   gambling software offering includes casino,
                                                    live casino, bingo, poker and sports betting.

BET365
THE WORLD’S FAVOURITE ONLINE SPORTS BETTING COMPANY

HEAD OFFICE: Stoke-on-Trent, United                 SUMMARY                                          WHAT’S EXCITING
Kingdom                                             bet365 is an online gambling company that        Innovation continues to be our lifeblood
EMPOYEES: 1,001-5,000                               offers comprehensive in-play services for        and we pride ourselves on the standards
ESTABLISHED: 2000                                   its clients. The Company provides a range        of customer service we deliver. Driven by a
WEBSITE: bet365.com.                                of betting opportunities for various sports,     shared vision to be the best in our industry,
EMAIL: contact@bet365.com                           including football, horse racing, tennis,        a technology team in excess of 1,300
KEY CLIENTS: All sports and markets                 cricket, and basketball, as well as offers       people work to provide the technological
RELEVANT SPORTS: Applicable across all              casino, games, poker, and bingo rooms online.    advances that enable us to maintain our
sports                                              Established by Denise Coates CBE in 2000,        leadership position. Giving our teams the
TAGS: Marketplace                                   we have rapidly grown into a global operation    freedom to innovate is essential to our
                                                    employing over 5,000 people and deliver an       success, with a culture of creativity where
                                                    unrivalled online experience to more than 63     good ideas and a techno entrepreneurial
                                                    million customers in 20 languages.               attitude are encouraged and rewarded.

BETCONSTRUCT
BETTING GAMING SOLUTIONS

HEAD OFFICE: London, United Kingdom                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 1,001-5,000                               BetConstruct is an award-winning developer       Within Sports Data Solutions, BetConstruct
ESTABLISHED: 2003                                   and provider of online and land-based gaming     boasts AJNA, an AI-powered scouting
WEBSITE: betconstruct.com                           solutions with development, sales and service    tool that performs game flow recognition,
EMAIL: info@betconstruct.com                        centers around the globe. BetConstruct’s         provides statistics and extremely accurate
KEY CLIENTS: Arsenal FC                             innovative and proven offerings include an       technical data to create new unique
RELEVANT SPORTS: Applicable across all              extensive range of products and services,        markets to bet on. BetConstruct’s Spring
sports                                              including Sportsbook, Sports Data Solutions,     Platform has powerful backoffice tools and
TAGS: AI (Artificial Intelligence), Fan Analytics   Retail Solutions, RNG & Live Dealer Casino,      all-inclusive services all partners benefit
                                                    VR Casino, Poker, Skill Games, Fantasy Sports,   from. From stand-alone setup to turn-key
                                                    Social Platform and more. The latest addition    and white label solutions, BetConstruct
                                                    is the industry-first complete management        offers its partners an unparalleled
                                                    infrastructure, SpringBME (Business              opportunity to succeed.
                                                    Management Environment).

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BETFAIR
THE WORLD’S BIGGEST BETTING EXCHANGE

HEAD OFFICE: London, United Kingdom      SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 1001-5000                      Betfair is a company operating as an online         Betfair is one of the largest online
ESTABLISHED: 1999                        gambling operator providing a range of sports       gambling operators in the UK, providing
WEBSITE: betfair.com                     betting and gaming products. The company            a wide range of sports betting and
EMAIL: service@betfair.com               runs three distinct products: Exchange, which       gaming products to over 1.7 million
KEY CLIENTS: N/A                         connects customers to bet against each              active customers. Betfair is a passionate,
RELEVANT SPORTS: Applicable across all   other; Sportsbook, a traditional fixed odds         forward-thinking company where things
sports                                   bookmaker; and Gaming products, including           are always happening. Sport happens
TAGS: Marketplace                        live poker dealers, bingo, a casino, and slot       minute-to-minute, in real-time, and that’s
                                         machines.                                           how we like to think too. We want people
                                                                                             who are always asking ‚ “what’s next?”

DRAFTKINGS
THE GAME INSIDE THE GAME

HEAD OFFICE: Boston, United States       SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 1001-5000                      DraftKings Inc. (Nasdaq: DKNG) is a digital         DraftKings is a multi-channel
ESTABLISHED: 2012                        sports entertainment and gaming company             provider of sports betting and gaming
WEBSITE: draftkings.com/about            created to fuel the competitive spirits of sports   technologies, powering sports and
EMAIL: media@draftkings.com              fans with products that range across daily          gaming entertainment for 50+ operators
KEY CLIENTS: NFL, NBA, MLB               fantasy, regulated gaming and digital media.        across more than 15 regulated U.S. and
RELEVANT SPORTS: Applicable across all   Headquartered in Boston, and launched in            global markets. DraftKings’ daily fantasy
sports                                   2012 by Jason Robins, Matt Kalish and Paul          sports product is available in 8 countries
TAGS: Social Media                       Liberman, DraftKings is the only U.S.-based         internationally with 15 distinct sports
                                         vertically integrated sports betting operator.      categories DraftKings is the official daily
                                                                                             fantasy partner of the NFL as well as an
                                                                                             authorized gaming operator of the MLB and
                                                                                             NBA.

KINDRED GROUP
WE CONTINUE TO TRANSFORM GAMBLING

HEAD OFFICE: Valetta, Malta              SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 1001-5000                      Kindred Group plc operates an online gambling       Over the last 20 years, Kindred Group
ESTABLISHED: 1997                        business primarily in Europe, Australia, and        has brought together 9 of Europe’s most
WEBSITE: kindredgroup.com                the United States. The company offers pre-          successful online gambling brands -
EMAIL: press@kindredgroup.com            game and live sports betting, including horse       forming one of the largest online gambling
KEY CLIENTS: N/A                         racing betting; poker; casino and games; and        companies in the world. We offer 30
RELEVANT SPORTS: Applicable across all   bingo through various brands such as 32Red,         million customers a great form of digital
sports                                   bingo.com and Unibet. Our strategic direction       entertainment, fine-tuned to present an
TAGS: Marketplace                        and business rests on a defined purpose to          unforgettable experience in a safe and
                                         transform gambling and ensure sustainable           fair environment every day. For us, a
                                         growth across all our markets.                      sustainable business means ensuring our
                                                                                             customers can sustain their consumption
                                                                                             of our products.

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PADDY POWER
WE’RE PART OF FLUTTER ENTERTAINMENT #EXPERIENCEDIFFERENT

HEAD OFFICE: Dublin, Ireland                        SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 1001-5000                                 Paddy Power is an international sports             Our spirit, talent and ambition has taken
ESTABLISHED: 1988                                   betting and gaming operator part of Flutter        us into the FTSE 100 index of the London
WEBSITE: paddypower.com                             Entertainment PLC, with a market-leading           Stock Exchange and we now employ over
EMAIL: livechat@paddypower.com                      presence in the UK, Ireland, Australia, and        7,000 people in sixteen locations across
KEY CLIENTS: N/A                                    the USA, as well as a range of operations          the globe; from Dublin to Los Angeles, and
RELEVANT SPORTS: Applicable across all              across Europe. We operate five sports              London to Melbourne. Our culture rewards
sports                                              betting and gaming brands; Paddy Power,            innovation, teamwork and we like to stay
TAGS: Marketplace                                   Betfair, Sportsbet, FanDuel and TVG. We are        fast-moving in a dynamic industry.
                                                    online-led, mobile-led and sports-led: and
                                                    our proprietary technology, unique products
                                                    and innovative marketing all combine to
                                                    offer a superb experience to our five million
                                                    customers worldwide.

SBTECH
INTERACTIVE SPORTS BETTING SOLUTIONS

HEAD OFFICE: Douglas, Isle Of Man                   SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 1,001-5,000                               SBTech is an industry-leading provider of          Our sportsbook covers 50,000+ events
ESTABLISHED: 2007                                   interactive sports betting solutions and           a month, including over 25,000 in-play
WEBSITE: sbtech.com                                 services to tier 1 operators in regulated          events, and offers 2,000+ proprietary
EMAIL: info@sbtech.com                              markets across online, mobile and land-based       bet markets on more than 50 sports.
KEY CLIENTS: DraftKings, BetGames.TV, ORYX          channels. The complete offering includes an        The platform features a state-of-the-art
Gaming, Bet.co.za, GoldenRace                       innovative, dynamic and highly customisable        visualisation center, high-quality live
RELEVANT SPORTS: Applicable across all              suite of turnkey and fully managed solutions.      streaming and multiple cash out and Fast
sports                                              Our award-winning sportsbook and in-play           Market options.
TAGS: AI (Artificial Intelligence), Fan Analytics   betting products, comprehensive iGaming
                                                    platform and premium casino and live casino
                                                    selection deliver an unparalleled experience.

11    © 2020 Sports Tech World Series
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BETWAY
LEADING GLOBAL PROVIDER OF FIRST-CLASS ENTERTAINMENT

HEAD OFFICE: Gzira, Malta                    SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 501-1,000                          Founded in 2006, Betway Group is one of the         Developed by our exceptionally talented
ESTABLISHED: 2006                            leading global companies in online betting          people, we create market-leading, cutting-
WEBSITE: betway.com                          and gaming, operating across a number of            edge interactive gaming experiences
EMAIL: support@betway.com                    regulated markets around the world. Betway          from pre-game and live Sports betting
KEY CLIENTS: N/A                             is an entertainment platform committed to           to eSports and Casino. We bring people
RELEVANT SPORTS: Applicable across all       offering variety of sports initiatives and events   closer to the action - putting them at the
sports                                       to customers. The company focuses on offering       centre, making them feel a part of it. We
TAGS: Marketplace                            a range of entertainment options including          have remained at the forefront of the online
                                             sports betting, casinos, bingo, esports and         gaming industry, utilising the very latest
                                             poker, enabling it to impart unified gaming         technologies to provide innovative and
                                             events enriching customer experience.               interactive gaming experiences in a secure
                                                                                                 environment.

KAMBI
PREMIUM B2B SPORTS BETTING SERVICES

HEAD OFFICE: Ta’ Xbiex, Malta                SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 501-1,000                          Kambi is the leading independent provider           Empowered by Kambi’s range of
ESTABLISHED: 2010                            of premium sports betting technology and            differentiation tools, operators can
WEBSITE: kambi.com                           services to the regulated global betting and        control crucial player facing elements
EMAIL: marketing@kambi.com                   gaming industry. The trusted partner to more        of the sportsbook, including frontend
KEY CLIENTS: 32Red, 888sport, Betplay,       than 25 operators on six continents, Kambi          and odds, helping Kambi establish an
National Lottery, Unibet                     not only provides a first-class sports betting      impressive track record of springboarding
RELEVANT SPORTS: Applicable across all       experience, but acts as an incubator for            visionary sportsbooks to success across
sports                                       operator innovation and differentiation thanks      the globe. Kambi’s services include
TAGS: Business Intelligence                  to our data-driven sportsbook core and flexible     compliance provision and odds-compiling
                                             technology.                                         through to customer intelligence and risk
                                                                                                 management, built on and delivered by a
                                                                                                 sophisticated, in-house software platform.

SPORTECH
DELIVERING WINNING EXPERIENCES TO THE GLOBAL GAMING INDUSTRY

HEAD OFFICE: Bristol, United Kingdom         SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 501-1,000                          Sportech PLC is a leading player in the global      Sportech have invested tens of millions
ESTABLISHED: 2010                            gaming technology sector, providing tech            over the last ten years in our Tote betting
WEBSITE: sportechplc.com                     and service solutions for gaming companies,         technology and infrastructure, diversified
EMAIL: enquiries@sportechplc.com             sports teams, charitable foundations and            further into lottery and raffle businesses,
KEY CLIENTS: Tote, NHL, NBA, NFL, UFC        lotteries and it owns and operates gaming           enhanced our Connecticut gaming venues,
RELEVANT SPORTS: Applicable across all       venues in the US. We have the technology            introduced innovative new products
sports                                       and strategies to keep moving your business         for land based and digital betting, and
TAGS: Business Intelligence, Official Data   forward. Our innovative pari-mutuel, lottery        expanded our global footprint.
Provider                                     and raffle solutions can streamline your
                                             gaming operation, increase revenue, and
                                             improve customer satisfaction. With us, you’re
                                             staying ahead of the action.

12    © 2020 Sports Tech World Series
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SPORTSBET
BRINGING EXCITEMENT TO LIFE

HEAD OFFICE: Melbourne, Australia                    SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 501-1,000                                  Sportsbet is a leading Australian digital        Sportsbet offers a variety of wagering
ESTABLISHED: 1993                                    e-commerce business in the online wagering       options on a wide range of Australian and
WEBSITE: sportsbet.com.au                            sector bringing excitement to our over 1.2       international racing and sporting events.
EMAIL: customerservice@sportsbet.com.au              million Australian customers. We employ more     We also offer novelty markets, entertaining
KEY CLIENTS: N/A                                     than 700 staff in three offices Melbourne,       bet types and stacks of promotions
RELEVANT SPORTS: Applicable across all               Sydney and Darwin. We over-deliver on            constantly to provide our members with
sports                                               excitement by being fun, fair and fast!          entertainment.
TAGS: Official Data Provider

DREAM SPORTS
INDIA’S LEADING SPORTS TECHNOLOGY COMPANY

HEAD OFFICE: Mumbai, India                           SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 251-500                                    Dream Sports is executing its vision of ‘Make    Dream Sports is focused on making sports
ESTABLISHED: 2008                                    Sports Better’ by providing multiple avenues     better in India. Dream Sports has made its
WEBSITE: about.dream11.com                           for fans to deeply engage with the sports        mark in fan engagement with Dream11,
EMAIL: pr@dream11.com                                they love through fantasy sports, content,       India’s biggest fantasy sports platform
KEY CLIENTS: N/A                                     commerce, experiences and events, among          and with FanCode, it is offering interactive
RELEVANT SPORTS: Applicable across all               others.                                          sports content across multiple sports
sports                                                                                                and live streaming sports matches in
TAGS: AI (Artificial Intelligence), Fan Analytics,   Founded in 2008 by Harsh Jain and Bhavit         India as well. Through DreamX, a sports
News / Content                                       Sheth, Kalaari Capital, Think Investments,       accelerator, we are supporting new-age
                                                     Multiples Equity, Tencent and Steadview          and innovative sports startups to launch
                                                     Capital are the marquee investors in Dream       and scale their business.
                                                     Sports. Dream Sports and its brands have been
                                                     certified as a ‘Great Place to Work’ in 2020.

FANDUEL
THE PREMIER DESTINATION FOR FANTASY SPORT ONLINE

HEAD OFFICE: New York, United States                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 251-500                                    FanDuel is the premier destination for sports    Whether you love fantasy football, fantasy
ESTABLISHED: 2009                                    fans online. In 2009, FanDuel reimagined         basketball, fantasy baseball, fantasy
WEBSITE: fanduel.com                                 the concept of fantasy sports, giving fans       soccer or any of our other fantasy sports,
EMAIL: info@fanduel.com                              the ability to play one-day fantasy sports for   there’s a contest for you on FanDuel. And
KEY CLIENTS: NBA, NFL, MLB, PGA, UFC                 real cash prizes. And despite many imitators,    you don’t need to be an expert to play
RELEVANT SPORTS: Applicable across all               there’s still no better place to play. After     fantasy on FanDuel. FanDuel makes it easy
sports                                               launching in 2018, it didn’t take long for       to know who you’re playing against, so it’s
TAGS: Official Data Provider                         FanDuel to become America’s go-to for sports     always a fair matchup.
                                                     betting and the #1 online sportsbook.

13    © 2020 Sports Tech World Series
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GEOCOMPLY
GLOBAL LEADER IN GEOLOCATION COMPLIANCE TECHNOLOGY

HEAD OFFICE: Vancouver, Canada                      SUMMARY                                              WHAT’S EXCITING
EMPOYEES: 251-500                                   GeoComply is the global leader in geolocation        GeoComply’s highly adaptive technology
ESTABLISHED: 2011                                   and compliance technology. Since launching           has successfully met and exceeded all
WEBSITE: geocomply.com                              in 2011, GeoComply has quickly become the            challenges put forth by North American
EMAIL: solutions@geocomply.com                      iGaming industry’s trusted solution for reliable,    regulators with record-high verification
KEY CLIENTS: The Stars Group, MGM, Betfair,         accurate and precise geolocation services.           rates. Increasingly, GeoComply has been
Fanduel, William Hill                               GeoComply’s patented and proprietary                 expanding its offering beyond its primary
RELEVANT SPORTS: Applicable across all              geolocation solution is unparalleled in its level    focus of geolocation into areas such as
sports                                              of accuracy and integrity, as well as in its depth   multi-state KYC and digital ID verification,
TAGS: Business Intelligence                         of security and ease of implementation.              payment and fraud analytics, and
                                                                                                         responsible gaming.

PINNACLE SPORTS
SPORTS BETTING AND ONLINE CASINO

HEAD OFFICE: Curaçao, Netherlands                   SUMMARY                                              WHAT’S EXCITING
EMPOYEES: 251-500                                   Pinnacle (formerly known as Pinnacle                 In 2010, Pinnacle was one of the first global
ESTABLISHED: 1998                                   Sports) was established in 1998, and since           bookmakers to offer odds on eSports.
WEBSITE: pinnacle.com                               that time has been offering bettors a unique         What began initially as an experiment
EMAIL: contact@pinnacle.com                         alternative to other bookmakers. Our gimmick         quickly turned into a major market.
KEY CLIENTS: N/A                                    free approach simply focuses on offering             eSports is now exceeding regular sports
RELEVANT SPORTS: Applicable across all              the best odds, and highest betting limits for        like golf and rugby. Pinnacle reached the
sports                                              every market we provide, so bettors win more         milestone of a total of one million eSport
TAGS: Marketplace                                   compared to the competition.                         bets in December 2014, and five million
                                                                                                         in February 2017. In the rank of money
                                                                                                         volume wagered, in 2018 the eSports has
                                                                                                         become the fourth most popular sport and
                                                                                                         could clinch number two in a few years.

BILYONER
SPORTS BETTING SERVICE

HEAD OFFICE: Istanbul, Turkey                       SUMMARY                                              WHAT’S EXCITING
EMPOYEES: 101-250                                   Bilyoner currently holds the rights to offer         With social responsibility in mind,
ESTABLISHED: 2003                                   remote sports-related betting services               Bilyoner.com has partnered with Turkey
WEBSITE: bilyoner.com                               (iddaa) and to provide national lottery tickets      Handicapped Sports, Education and
EMAIL: bilyoner@bilyoner.com                        (Milli Piyango) over its platforms. Through          Assistance Foundation (TESYEV) in
KEY CLIENTS: Galatasary SK, Anadolu Efes SK,        this system, members over the age of 18 can          August 2007 and offers scholarship to
Turkish Basketball Federation,                      access Bilyoner’s services and make swift            handicapped university students and
RELEVANT SPORTS: Applicable across all              online money transfers via the internet, call        sportsmen every year.
sports                                              centers, mobile phones and ATMs with or
TAGS: AI (Artificial Intelligence), Fan Analytics   without using a debit card.

14    © 2020 Sports Tech World Series
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BOOM SPORTS
PREMIUM TECHNOLOGY FOR THE ONLINE GAMING ERA

HEAD OFFICE: New York, United States                SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 101-250                                   Boom creates world-class gaming products         In a dynamic industry like ours, there are
ESTABLISHED: 2015                                   for the biggest brands in sports and             few rules and fewer roadmaps. Every
WEBSITE: boomfantasy.com                            casino gaming. Boom is building for the          day our team of talented, dedicated
EMAIL: hello@playboomsports.com                     next generation of players, with a focus         and imaginative visionaries sets out
KEY CLIENTS: NBC Sports, NASCAR, Barstool,          on simplicity and creativity. At our core        to shape the future of online gaming.
Golf, XFL                                           are scalable products, deep analytics and        It’s challenging, rewarding, and fun!
RELEVANT SPORTS: Applicable across all              customisation. We believe in gaming as a         Our mission is to be the premier game
sports                                              service, with a focus on monetisation and        developer and technology partner in online
TAGS: Marketplace                                   superior retention.                              gaming - there is no limit to what we can
                                                                                                     build or how far our products can take us.

FLOWPLAY
VIRTUAL WORLD TECHNOLOGY

HEAD OFFICE: Seattle, United States                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 101-250                                   FlowPlay, a developer of browser-based           FlowPlay’s newest game, Casino World,
ESTABLISHED: 2007                                   virtual world technology and games, makes        is a community driven, free-to-play game
WEBSITE: flowplay.com                               immersive worlds and massive multiplayer         where players can build their empire
EMAIL: info@flowplay.com                            games possible with no software required.        and play amazing casino-style games.
KEY CLIENTS: N/A                                    Flowplay’s first consumer product, ourWorld,     Play over 45+ Slots, Multiplayer Poker,
RELEVANT SPORTS: Applicable across all              has been enjoyed and played by over 50 million   Multiplayer Blackjack, Social Video Poker,
sports                                              players, and is one of the most popular teen     Mahjong, Roulette and Bingo.
TAGS: AI (Artificial Intelligence), Fan Analytics   virtual worlds.

15    © 2020 Sports Tech World Series
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FSB TECHNOLOGY
IGAMING TECHNOLOGY SUPPLIER

HEAD OFFICE: London, United Kingdom                 SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 101-250                                   FSB is an award-winning iGaming technology          We are currently further honing our
ESTABLISHED: 2007                                   company at the forefront of innovation.             technology and product to build up our
WEBSITE: fsbtech.com                                Our core function is supplying tailored             client base in North America and emerging
EMAIL: sales@fsbtech.com                            technological solutions to operators in the         markets.
KEY CLIENTS: Power Play, GentingBet,                iGaming space. These solutions can range from
QuinnBet, BetLion, Fitzdares                        a fully comprehensive online betting platform
RELEVANT SPORTS: Applicable across all              to a simple sport-specific trading function that
sports                                              can be smoothly plugged into an operator’s
TAGS: AI (Artificial Intelligence), Business        environment. We strive to offer our customers
Intelligence                                        complete choice and flexibility as we aim to
                                                    solve their bespoke problems however large
                                                    or small.

POINTSBET
SPORTS BETTING PLATFORM

HEAD OFFICE: Denver, United States                  SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 101-250                                   PointsBet (ASX: PBH) is a digital sports betting    Currently operational in New Jersey,
ESTABLISHED: 2015                                   and technology company, partnered with              Indiana, and Iowa, PointsBet has
WEBSITE: pointsbet.com                              NBC Universal as the Official Sports Betting        partnerships in place to soon launch in
EMAIL: info@pointsbet.com                           Partner of NBC Sports, dedicated to bringing        Colorado, Illinois and Michigan, with
KEY CLIENTS: PGA Tour, NBA, MLB, LaLiga             the fastest betting experience in the world         additional market access agreements in
RELEVANT SPORTS: Applicable across all              to sports lovers across the United States. We       Kansas, Louisiana, Missouri, New York,
sports                                              provide an opportunity for our people - our         Ohio, and West Virginia, subject to enabling
TAGS: AI (Artificial Intelligence), Fan Analytics   most powerful and irreplaceable resource- to        legislation.
                                                    work in an environment that is rewarding,
                                                    fun, challenging, and an instrument for both
                                                    personal and professional growth as PointsBet
                                                    continues to become a major force in the newly
                                                    legalized US Sports Betting market.

RIVALRY
GIVING FANS A TRUSTED WAY TO BET ON MATCHES

HEAD OFFICE: Douglas, Isle Of Man                   SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 101-250                                   Rivalry Esports or Rilvary.gg is one of the first   Rivalry runs regular markets on Dota
ESTABLISHED: 2018                                   endemic esports betting sites in the world. An      2 and Counter-Strike: Global Offensive
WEBSITE: rivalry.com                                early adopter, the website today offers esports     along with other established esports
EMAIL: support@rivalry.gg                           betting markets on 20 different games, and          competitions. There are 11 dedicated
KEY CLIENTS: N/A                                    counting, and runs a generous $100 welcome          payment options and an academy where
RELEVANT SPORTS: Esports                            bonus. The website has a 24/7 customer              you can find out more about esports
TAGS: Marketplace                                   support and sponsors some prominent esports         betting in general
                                                    entities, to name Fnatic, Beastcoast, Fvria, and
                                                    B8esports.

16    © 2020 Sports Tech World Series
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SIMPLEBET
OUR MISSION IS TO POWER THE FUTURE OF FAN ENGAGEMENT

HEAD OFFICE: New York, United States                 SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 101-250                                    Simplebet is a B2B product development             By automating all market mechanics,
ESTABLISHED: 2018                                    company using machine learning and real-time       we ensure market creation, suspension,
WEBSITE: simplebet.io                                technology to make every moment of every           resulting, and repricing happens in
EMAIL: contact@simplebet.io                          sporting event a betting opportunity. This         milliseconds, minimizing suspension time
KEY CLIENTS: MLB, NFL, NBA                           new future will enable users to place bets         and enabling a better user experience.
RELEVANT SPORTS: Applicable across all               on markets that are created and resulted in        Using machine learning to algorithmically
sports                                               just minutes or seconds - and that are tied        price all potential outcomes, we offer
TAGS: Marketplace                                    to the core engaging moments that drive the        accurate pricing to enable betting
                                                     consumption of the sport. Every moment             operators to maximize control over margin.
                                                     becomes a game within the game.                    Our requisite technology has been enabled
                                                                                                        this new category of betting, Micro-
                                                                                                        Markets, to scale to the masses.

THE ACTION NETWORK
PREMIUM SPORTS ANALYSIS AND INSIGHTS

HEAD OFFICE: New York, United States                 SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 101-250                                    The Action Network is the market leader and        The Action Network is currently growing
ESTABLISHED: 2017                                    most trusted source for sports fans, enhancing     and developing its mobile app and
WEBSITE: actionnetwork.com                           their betting and entertainment experience         browser-based experiences through
EMAIL: info@actionnetwork.com                        through original news, premium insights,           an offering of best-in-market editorial
KEY CLIENTS: N/A                                     betting tools, data & odds. As a sports analysis   coverage, coupled with live scores, odds
RELEVANT SPORTS: Applicable across all               and media company, The Action Network              and bet tracking.
sports                                               brings a unique lens to the world of sports,
TAGS: AI (Artificial Intelligence), Fan Analytics,   mixing premium content, proprietary tools and
News / Content                                       in-depth analytics to make sports fans with
                                                     something at stake smarter about betting.

ULTRAPLAY
ONLINE BETTING SOLUTIONS

HEAD OFFICE: Sofia, Bulgaria                         SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 101-250                                    UltraPlay is a modern technology company,          UltraPlay won the eSports Supplier of
ESTABLISHED: 2010                                    founded in 2010, with the core ambition to         the year accolade at the Starlet Awards
WEBSITE: ultraplay.co                                offer an innovative approach to the online         2020. This is the third year in a row the
EMAIL: sales@ultraplay.co                            gaming industry by providing advanced betting      advanced betting provider wins this award.
KEY CLIENTS: Skycity, BUFF.bet, Habanero,            solutions focused on sports and eSports            The Starlet Awards celebrate the best
AE, WinBet                                           betting, live betting, white-label, online         providers in the B2B supply chain. Judging
RELEVANT SPORTS: Applicable across all               casino, and blockchain technology. Assembled       is conducted by a specifically selected
sports                                               by a team of iGaming professionals with vast       panel of industry experts all with diverse
TAGS: AI (Artificial Intelligence), Fan Analytics    experience in betting product development,         experience and ideally placed to be able to
                                                     operations, eSports and marketing, UltraPlay       decide which products and innovations are
                                                     is a trusted partner for delivering superior       outstanding in their field.
                                                     sports software and odds products to its
                                                     customers.

17    © 2020 Sports Tech World Series
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IMG ARENA
SPORTSBETTING AND MEDIA CONTENT CREATION AND SOLUTIONS

HEAD OFFICE: London, United Kingdom                SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                   We specialise in bringing sport and the sports    Designed to capture a forensic level of
ESTABLISHED: 2012                                  betting industry closer together via our          detail and change how fans engage with
WEBSITE: imgarena.com                              federation services and world-class sports        sport. Our Events Centres bring sport to
EMAIL: hello@imgarena.com                          content.                                          life; providing more content and more
KEY CLIENTS: PGA TOUR, ATP, SERIE A,                                                                 engagement to replicate the excitement of
European Tour , US OPEN                            Our expertise includes the creation and           being live inside the arena.
RELEVANT SPORTS: Applicable across all             delivery of some of the world’s best sporting
sports                                             content with our official Fastpath Data feeds,    Underpinned by our long-term investment
TAGS: Official Data Provider                       Live Streaming service, Events Centres and        in the world’s two leading golf tours, the
                                                   Virtual Sports products.                          PGA TOUR and the European Tour, the Golf
                                                                                                     Event Centre represents a new generation
                                                                                                     of sports betting.

LSPORTS
REAL-TIME SPORTS DATA PROVIDER

HEAD OFFICE: Ashkelon, Israel                      SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                   LSports is a world-leading provider of real-      In light of the current pandemic, we’ve
ESTABLISHED: 2012                                  time sports data, working with sports betting     created the ‘Tennis Betting Simulator’. The
WEBSITE: lsports.eu                                industry key clients since 2012, powered by       simulator produces live Tennis matches
EMAIL: sales@lsports.eu                            a unique proprietary API technology, state-       based on our historical data, backed by
KEY CLIENTS: Sportsbet.io, BtoBet                  of-the-art sportsbook trading management          real-time odds, with a unique visualization
RELEVANT SPORTS: Applicable across all             services, and accurate sports data feeds.         featuring ball movement, ball placement,
sports                                                                                               statistics, etc. We’re perfecting our
TAGS: AI (Artificial Intelligence), Computer       We consistently present game-changing             Sports Trading Manager. STM automates
Vision, Official Data Provider                     solutions for the sports betting industry, with   sportsbooks by creating unique odds based
                                                   products such as the Tennis Betting Simulator,    on data from key bookmakers, providing
                                                   OddService - real-time odds API, STM - Sports     control over margins and other trading
                                                   Trading Manager, BetBooster - AI-based            features.
                                                   insights for sports betting, and more.

PEERSPOINT
AI & BLOCKCHAIN FOR SOCCER & SPORTS

HEAD OFFICE: Lausanne, Switzerland                 SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                   We aim to offer game changing digital             • Now launching our scouting AI for
ESTABLISHED: 2016                                  solutions to help you to win the game.              Soccer, soon for Rugby and many other
WEBSITE: peerspoint.com                                                                                sports.
EMAIL: laurent@peerspoint.com                      • Listed in 2019 Top 10 Swiss Sport Startup to    • Upcoming payment system to facilitate
KEY CLIENTS: Swiss Rugby Federation                  invest in by VentureLab.                          remittance across countries.
RELEVANT SPORTS: Applicable across all             • Listed in the 2019 European Sportech            • Developing peer to peer betting solution
sports                                               Report, 1 of the 3 Swiss startups.                to be able to challenge any players of any
TAGS: AI (Artificial Intelligence), AMS (Athlete                                                       games including e-sports.”
Management System), Performance Data
Analytics

18    © 2020 Sports Tech World Series
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SMARKETS
PREDICTION MARKET BUILDER

HEAD OFFICE: London, United Kingdom                 SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                    Smarkets is a technology company, utilising a     Our platform has handled over £15 billion
ESTABLISHED: 2008                                   modern tech stack built around Linux, Kafka,      of bets since launching in 2010, allowing
WEBSITE: smarkets.com                               Postgres, and Kubernetes using Python 3,          us to become one of the most profitable
EMAIL: press@smarkets.com                           C++ 17 and React, based in central London.        companies per employee in Europe.
KEY CLIENTS: N/A                                    We’ve built one of the world’s largest betting
RELEVANT SPORTS: Applicable across all              exchanges, also known as a prediction
sports                                              market, with significantly better odds than the
TAGS: AI (Artificial Intelligence), Fan Analytics   competition. Our strength is technology and
                                                    trading and our passion is to push the known
                                                    boundaries of real-time financial technology.

19    © 2020 Sports Tech World Series
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BEARDEV
LEAGUE SPORT SOFTWARE AND FOOTBALL DATA API

HEAD OFFICE: Minsk, Belarus                     SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                 BearDev offers two key solution for sports          We have the full integration between
ESTABLISHED: 2009                               industry:                                           our Statorium football data service and
WEBSITE: beardev.com                            • JoomSport League sports software to               JoomSport WordPress plugin. There is a
EMAIL: sales@beardev.com                          manage sports information on your web site.       possibility to build the predictions game on
KEY CLIENTS: FC Dynamo Brest, Serbian           • Statorium football data set. We collect public    your site using our software.
SuperLiga, Swiss Swimming Federation,             football (soccer) leagues data and distribute
Villarreal Club de Futbol                         it via API.
RELEVANT SPORTS: Applicable across all
sports
TAGS: AMS (Athlete Management System),
Official Data Provider

BETABLE
THE REAL MONEY GAMING ECOSYSTEM, CONNECTED

HEAD OFFICE: San Francisco, United States       SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                 Betable is transforming one of the most             Wallet is a universal identity, payment and
ESTABLISHED: 2008                               opaque and highest revenue-generating               loyalty ID usable across the entire Betable
WEBSITE: corp.betable.com                       industries in the world - gambling and              ecosystem that gives players access to
EMAIL: contact@betable.com                      betting. Like other disruptors our vision is        the best gambling games. Reach allows
KEY CLIENTS: N/A                                to democratize this $500bn industry, which          partners to understand player behavior
RELEVANT SPORTS: Applicable across all          is stifled by high-barriers to entry and long       across an entire ecosystem so they can
sports                                          overdue for change. Betable provides the            provide the best possible experience. The
TAGS: Marketplace                               only full-stack platform for frictionless           toolkit includes content management,
                                                market entry and the creation, distribution         player relationship management,
                                                and consumption of gambling entertainment.          acquisition, distribution and discovery
                                                Betable’s platform consists of 3 pillars: Wallet,   tools.
                                                Reach, and Engine.

FUNATIX CLUB
FANTASY FOOTBALL AS A MONETIZED SOCIAL GAME

HEAD OFFICE: Beer Sheba, Israel                 SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                 The fantasy sports industry has developed           ’Real Manager©’ is officially adopted by
ESTABLISHED: 2015                               primarily in the US and India in sports other       the premier leagues of Mexico, Greece,
WEBSITE: funatix.club                           than football. The world’s most popular sport       Serbia, Ukraine, and Israel. Since online
EMAIL: office@funatix.club                      remains an unexploited opportunity, and             digital media is a must-have to earn fans’
KEY CLIENTS: Mexico Liga MX, Serbia Super       that’s exactly where Funatix comes into the         deep engagement, more major football
Liga, Super League Greece , Ukrainian Premier   picture, filling the gap in the market. By using    leagues will join the platform shortly.
League, Israeli Premier League                  enhanced online-gaming methodologies, we            Funatix plans to focus on the acquisition of
RELEVANT SPORTS: Soccer                         take classic fantasy-sports gaming to the next      new users, dedicating new budgets as well
TAGS: Fan Analytics, News / Content,            level. Our fantasy platform, Real Manager©,         as pursuing old connections and internal
Performance Data Analytics                      increases fan engagement with top-tier soccer       know-how, with the strategic aim of
                                                leagues worldwild. We exclusively partner with      growing to 50M users by 2025 focusing on
                                                the leagues and their media partners as the         deep market penetration in the Americas
                                                official fantasy league of the country.             and South East Asia.

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