BIG DATA & SUSTAINABILITY FOR THE TOURISM INDUSTRY - Hotel Association of Benidorm, Costa Blanca and Valencia Region - airth
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BIG DATA & SUSTAINABILITY
FOR THE TOURISM INDUSTRY
Hotel Association of
Benidorm, Costa
Blanca and Valencia
Region
ESTABLISHED IN 1977 271 MEMBERS 2 OFFICES, BENIDORM (headquarter) and VALENCIA (since 2018) 15 employees
DESCRIPTION
Total capacity represented by HOSBEC has increased
by 22% in the last 7 years.
HOSBEC represents more than 61K hotel beds, of
which 36K are located only in Benidorm.
Hotels represents 75% of the members associated to
HOSBEC, being the main sector of work and
development of projects.
OUR SERVICES
We provide support to our members, always looking after their interests
and advising them on different matters
INFORMATION & MARKETING AND BIG DATA HOSBEC QUALITY & HOSBEC HEALTH
HOSBEC ENERGY
COMMUNCATION REPRESENTATIONS HOSBEC PROYECTS Consulting and
1st Hotel Association in
Big Data department, Specialized Energy auditing in food
Daily newsletters, Public relations, getting the Q Certificate.
we provide a wide Advisory Service, who safety and hidric
events, News, marketing campaigns, We seek counsel to hotels in
range of reports offers solutions to our facilitys for
customer services Roadshows. order to be certified.
about the industry. members about energy members.
We defend hoteliers We develop proyects with
differents entitiies to efficiency.
interest
promote innovattion
OTHER RELEVANT INFORMATION
16,5 MILL OVERNIGHTS (HOTELS, CAMPSITES AND APARTAMENTS IN 2018
3TH PENINSULAR CITY IN SPAIN IN OVERNIGHTS, BEHIND BARCELONA AND MADRID
POPULATION 66,831 (2017), BUT IN SUMMER AND EASTER IT BECOMES TO 400,000
CITY WITH MORE SKYCRAPERS OF SPAIN
CITY WITH MORE SKYCRAPERS PER INHABITANT IN THE WORLD
IN 1956 the town hall approved an urban legislation in order to create a town designed for tourism
1ST Smart Destination CERTIFICATE IN THE WORLD (UNE 178501) in 2018
What is not measured, cannot be managed
MILESTONES
ECOEMBES/ERP
Energy diagnosis (waste management
HOSBEC POOL systems) ALDREN project
2013 2015 2017 2019 ENTER 2020
2012 2014 2016 2018 2020
HOSBEC ENERGY DPT. neZEH project BIG DATA DPT. AGUARDIO project
ENERGY DIAGNOSIS
>500 rooms
10020030040050
ENERGY DPT.
• Decision‐making advice in the energy field.
• Keep up to date energy indicators.
Objetive: energy benchmarking
• Negotiation and intermediation with energy traders.
• Newsletter and energy market analysis
(ENERGY OBSERVATORY)
• Management of the HOSBEC POOL Group.
DAILY CURVE ELECTRIC CONSUMPTION
HOSBEC POOL
‐ Access to indexed energy market (power pool)
‐ Buying group (joint negotiation to obtain better
conditions)
GOOD PRACTICES MANUAL FOR STAFF. (Training)
ADVICE IN SAVING ENERGY FOR CONSUMERS / GUESTS• Agreements for waste management systems in hotels:
Packaging waste management
Electronic devices and batterys waste management
Tn of waste collected between 2016‐2018 Tn of waste recycled between 2016‐18BIG DATA HOSBEC DPT.
REPORTS
• HOSBEC members TOOLS
• INE (Spanish Statistical Simplify, select
Office) and summarize
• HOSBEC Data • Hotel occupancy
• Social media Center data survey
• OTA´s • Mabrian Travel • HOSBEC Monitor
• Tour operators. Analytics • Britain market
• AENA (airports) DATA PROCESSING travel insights
• Airdna • Perception of
• Transparent Benidorm as
DATA SOURCE destination
• Other reportsREPORTS AND STATISTICS UK MARKET MONTHLY REPORTS HOSBEC MONITOR BIG DATA MONTHLY REPORTS
ALDREN BRP, Building Renovation Passport
PILOTS IN ALDREN
‐ Project developed during 2019 ‐ Pilot Hotel in Benidorm (Hotel Poseidón Resort) ‐ Objetive: to study the enviromental behavior of the client and its influence in saving water. (about 20% expected) ‐ Innovative project using IoT technology and behavior psychology. Preliminary results show some influence in the duration of the showers when the user can see the time consumed. This has a direct impact in saving water.
NEW CHALLENGES
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