BRAND OVERVIEW 2019 - Bauer Media Advertising
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BRAND OVERVIEW 2019
is the absolute authority on Australian and international celebrities. From cover to cover, we take readers inside the stars’ lives – the good, the bad and the ugly. We show readers all the latest star trends, from fashion and beauty to homes and travel. Woman’s Day is also much loved for it’s relevant and real lifestyle pages that include great everyday recipes for friends and family as well as expert advice on health, fashion, beauty, homes and pets. Woman’s Day is Australia’s No 1 Weekly magazine! Source: Roy Morgan June 2018
OUR PHILOSOPHY “ Woman’s Day is a slice of Australian life that entertains, informs and advises Australian women every week. It dives into the lives of those we see every day in our homes on TV, hear on radio and read about in newspapers. It inspires with stories of amazing people and provides fuel for those water-cooler moments.” FIONA CONNOLLY EDITOR-IN-CHIEF
MEET THE WOMAN’S DAY TEAM
FIONA CONNOLLY PHIL KOCH ERIN HOLOHAN KRISTIE LAU DEREK BALMENT
Editor-In-Chief Editor At Large Deputy Editor Category Lifestyle Director Category Creative Lead
Fiona Connolly is the Editor-in-Chief of Phillip Koch is one of Australia’s Erin started her career as a Kristie Lau started out as Derek Balment is the creative
Australia’s bestselling weekly magazine, most experienced showbiz News and Features writer for lifestyle and entertainment director of Woman’s Day and
Woman’s Day, which reaches more than reporters with 28 years a number of publications features writer at The Sun- is responsible for ensuring
1.3 million Australian women every week. experience in media, including including Woman’s Day, Take Herald, and went on to become that the magazine’s covers
Fiona has been at the helm of Woman’s Day senior roles on The Sunday 5 and Yours Magazine. But it a music writer before taking off are always the best on the
for more than seven years, which follows Telegraph, New Idea and was as Woman’s Day’s to New York to live the dream. newsstand. In 2011 his Elizabeth
12 years in national newspapers. She Woman’s Day. Phillip, or Kochy Foreign Editor that she really These days she’s back in the Taylor memorial cover won the
started her career at the News Ltd National as he is known, has broken harnessed her skills, breaking lifestyle area on Woman’s Day coveted Maggie award for Cover
Bureau in the press gallery, Parliament countless stories involving some a number of world exclusive and it seems she’s well suited of the Year. Derek’s magazine
House, Canberra, before moving to The of Australia’s biggest celebrities, Hollywood and celebrity news to the task. Kristie is obsessed and newspaper publishing
Daily Telegraph where she had numerous including the news that James’ stories and establishing with exploring the world but career spans 30 years in both
roles including more than five years as the Packer had split from wife herself as the magazine’s loves finding new adventures at the UK and Australian markets,
editor of the Confidential brand and as the No 2 Erica Baxter, taking Lindy royal expert. After taking on home. If she’s not in the office, working on a variety of market-
paper’s Opinion Editor. During her editorship, Chamberlain back to Uluru and the role of Associate Editor she can typically be found leading titles for UK publishers.
Woman’s Day has remained the nation’s an exclusive interview this year she was appointed Deputy making a mess in the kitchen, Derek moved to Australia 10
number one selling weekly and combined with Nicole Kidman about her Editor and now oversees the sniffing out exotic interiors to years ago and brings a wide
with the brand’s online and social media marriage to Keith Urban. day to day production of the overfill her home, or attempting ranging commercial design
audience, 3.6 million locals per month, magazine as well as working to find zen through a new experience to Woman’s Day.
Fiona speaks directly to more Australian alongside the editor to create wellness app.
women every day than any other media. content that reaches women
across the country each week.
FREE! AUSTRALIA DAY TATTOOS! MEET THE NEW BRIDES & GROOMS! EXCLUSIVE! ALL NEW TEACHER’S PET BREAKTHROUGH
58
fun tatts
JANUARY 21, 2019. AUST $4.80 DECEMBER 17, 2018. AUST $4.70
INSIDE!
READERSHIP LOYAL FOLLOWING 2 IN 3 READERS HAVE
JANUARY 28, 2019. AUST $4.80
1,169,000
IT’S OFFICIAL!
BEEN READING FOR 9+ YEARS
Australia’s
N o.1
AMAL’S
CRUEL
weekly
mag
QUEEN
BETRAYAL!
Sister-
KATE’S FIRST
in-law
from REIGN BUMP
PICS!
HELL
BEGINS!
STRONG SOCIAL ENGAGEMENT, 1.8 MILLION CONNECTED
187 DAYS ‘IT’S ALL BEEN DR CHRIS
WITH WOMAN’S DAY FACEBOOK LAST MONTH
WITHOUT THE PHOTOS THAT WE’RE
KATIE
FREQUENCY CONGRATULATIONS
ONE BIG ACT!’ HOLMES
ADOPTS! Source: Facebook Insights July-August 2017
HIS TWINS! BROKE HAVING
MARY & FRED!
WEEKLY STUNNING
PICTURES
GEORGE’S HEART BABY MEGHAN CAUGHT OUT
BUMP BY ROYAL AIDE!
A BABY!
INSIDE
BEST-EVER
SNAG
REVEAL!
ROLLS! WIN THE GOURMET ON
Source: Readership - Roy Morgan December 2018 BIG ONE! A BUDGET
Plus 11 AUSSIE
CLASSICS
REINVENTED Powerball Dinn
ers
from
WHAT WENT 50 BEST-EVER
reveals $3 WRONG... CHRISTMAS
luckiest PATTI & SHORTCUTS
MEGHAN ORDERED
‘STOP SPENDING
SHILOH TELLS
‘I’M MOVING ENGAGED!
Irwins celebrate GEORGIE’S SECRET
numbers
AJAY SLAMS
MICHELLE
‘I’D RATHER BE
LAUREN’S
PUBLIC
HOW JASMINE
ENDED KARL’S FEUD
HARRY’S IN WITH
INHERITANCE!’ DAD’ Bindi’s big news $2M DEAL FRIENDS WITH SATAN’ MELTDOWN! WITH HIS SON
Woman’s Day is the absolute authority on Australian
and international celebrities. From cover to cover, we
take readers inside the stars’ lives – the good, the bad
and the ugly. We show readers all the latest star
trends, from fashion and beauty to homes and travel.
Woman’s Day is also much loved for its relevant and
real lifestyle pages that include great everyday recipes
for friends and family as well as expert advice on
NOW TO LOVE PAGE VIEWS health, fashion, beauty, homes and pets.
8,229,682 Woman’s Day is Australia’s
No 1 Weekly magazine! WOMAN’S DAY INSTAGRAM
NOW TO LOVE UNIQUE AUDIENCE 44,600
1,216,598 WOMAN’S DAY TWITTER
Source: Nielsen DCR,January 2019, Digital
13,600
NOWTOLOVE.COM.AU WOMAN’S DAY FACEBOOK
NOW TO LOVE is the new online home for Woman’s Day and is a one-stop
destination for the latest women’s entertainment, lifestyle, health, parenting
1,083,967
and celebrity news, powered by Bauer Media’s leading brands. Updated as 7th February, 2019
EDITORIAL PILLARS
NEWS If it’s in the news and REAL LIFE Incredible stories about ENTERTAINMENT Want to know BEAUTY We bring you the most PETS AND TRAVEL Australia’s
resonates with Australian women, then inspiring people are what sets our when your favourite TV shows are affordable products, most accessible favourite vet, Dr Chris Brown, shares
we make sure we cover it. With writers real-life pages apart from the rest. coming back, what book you should trends that real women can follow, his wealth of knowledge in his only
and researchers in every state, we Celebrating some of the most resilient, buy for the holidays or what a reality and the best feel-good beauty tips and column, addressing all your pet
can find the angle that works for our brave and downright heroic people TV star is doing now? Let Woman’s everyday ideas so every reader can look concerns to ensure your furry friends
readers and deliver it with sensitivity they can find, our team scour the Day’s entertainment pages keep you and feel her best at any age. are always happy and healthy, while
and accuracy. country to being you the best stories informed and in touch. our travel sections lifts the lid on the
every week. HEALTH We bring health and best budget-friendly family breaks
CELEBRITIES Whether we’re FASHION Affordable prices, must- wellbeing info tailored to busy women around Australia and worldwide. We
bringing you an exclusive baby shoot FOOD Our everyday recipes are try seasonal looks and wearable who don’t have the time to sift satisfy your curiosity with real insight,
or a gorgeous wedding, breaking the real and relevant with a focus on trends – we make fashion friendly and through health magazines. Up-to- useful tips and insider info on the
news of a scandal about your favourite delicious, nutritious, easy to make and accessible for real women. Through date, useful and informative – we hottest destinations at the best prices,
TV star or just sharing the gossip from good value. We use seasonal, easy to our beautiful shoots, using popular package our health content in a fun, so all you need to do is book.
Hollywood via our impeccable sources obtain ingredients from supermarkets budget-friendly brands, we bring you friendly way, with bite-size tips you
both here and overseas, we give you all and include step-by-step imagery, stylish looks you’ll want to wear again can action immediately. Think of it as HOMES Is about making the latest
you need to know about the biggest supported by lots of hints, tips and and again authoritative health advice from your home ware trends accessible for our
celebrity stories every week. Thanks to alternatives. Our aim is to publish best friend. readers using budget-friendly brands
our team of respected journalists and recipes that are achievable and photos and reputable experts to enable
their bulging little black books, if there that reflect a realistic end result
is a celebrity story out there, Woman’s
Day will have it covered.
2019 SPECIAL ISSUES CALENDAR
Food, fashion, beauty, health, travel, pets, homes, craft, finance, gardening
• INTERNATIONAL
WOMEN’S DAY & WORLD • 4 WEEK COUNT
HAPPINESS DAY SPECIALS DOWN TO SUMMER
Health & Real-life • BUDGET ISSUE
A lifestyle special Beauty, health and swimwear
• AUTUMN TRENDS • FRIENDSHIP SPECIAL • ENTERTAINING SPECIAL
New looks and styles across beauty, Food, drinks & homes
• NEW YEAR NEW YOU hair and fashion For International Friendship Day
Diet, health, fitness and beauty
• 4 WEEK’S TO WINTER
• BACK TO SCHOOL A beauty, health and fashion • FATHER’S DAY
countdown Food and gift guide
• AUSTRALIA DAY
Aussie lifestyle & food • MOTHERS DAY • SPRING CLEAN YOUR LIFE
Beauty, fashion, food and gifts Fashion, beauty, health and
• AWARD SEASON fragrance
Red Carpet Fashions • TRAVEL SPECIAL
Aussie bucket list an 11-page flip section
JAN FEB MAR APR MAY JU N JUL AUG SEP OCT NOV DEC
• EASTER • CHRISTMAS 4 ISSUE SPECIALS
Food and craft Food & entertaining, Gift Guides & Craft
• AGELESS BEAUTY TRENDS • PARTY SEASON
• ROYAL BABY Skin, body, hair and make-up Fashion, beauty and health
• ANZAC DAY • TRAVEL SPECIAL
Food and real-life A round-up of early bird specials
• ENTERTAIMENT MOVIE SPECIAL
• RED CARPET AWARD SEASON an 11-page flip section
The best new movie releases for
Fashion & Beauty the new year
• SPRING RACING
Fashion, beauty, craft & food
• BEAUTY EMBRACING EVERY AGE
Skin, hair and makeup, Celebrity looks • MID-YEAR REBOOT • PINK PRODUCTS
A lifestyle special A round-up of Beauty products
• SHARE THE LOVE Breast Cancer Awareness Month
For Valentine’s Day • WINTER COMFORT FOOD
• CHINESE NEW YEAR
Slow cooking • HALLOWEEN
Food and craft
Banquet food • THE SUPERMARKET AWARDS
• NEW BEAUTY TRENDS TRAVEL SPECIAL
Food, homes and beauty • TRAVEL SPECIAL
Plan a cruise month and 11-page flip
Best cruising deals an 11-page flip section section
*Editorial features are subject to change
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