Fort Research Project 2018 2018 - Business Profiler - Iro.nl

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Brazil
Fort
Boyard
Research
Project 2018
2018

Business Profiler
Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Content                                                                           Introduction

Introduction                                  p.3                                 The FSA Research Project proudly presents its destination for 2018: Brazil. In July
                                                                                  and August, a team of eighteen highly talented and motivated students will conduct
Preface Han Peters                            p.4                                 international research for companies with aspirations towards emerging markets.
Advisory Board                                p.6                                 Extensive training and supervision by knowledgeable experts in the desk research
                                                                                  phase will prepare the team for departure.
Committee of Recommendation                   p.8
                                                                                  Brazil, being one of the four emerging BRIC countries, has the largest economy in Latin America and the ninth largest
Client Benefits                               p.9                                 economy in the world. Moreover, the country is expected to become the world’s fourth largest economy in the
                                                                                  coming decades. The Brazilian economy is characterized by a mixed economy that relies on its natural resources
What we Offer                                 p.10                                with developed agriculture, mining, industry and service sectors. The country is very rich in natural resources, as
                                                                                  their largest exports are industrial products such as iron ores, crude and refined oils and gold, and agricultural
Testimonials                                  p.12                                products such as soy beans and sugar. Especially the agriculture, food production and manufacturing industries
                                                                                  are large components of Brazil’s GDP. Brazil’s recent increase in competitiveness closes the competitiveness gap
Research Experience                           p.13                                with India and China as main BRIC-competitors. Brazil trades mostly with the European Union, the United States,
                                                                                  Argentina and Japan. Dutch companies have invested in the country with a total of nearly 14 billion by 2016 and
Brazil                                        p.16                                Brazil is our largest sales market in Latin America. This makes Brazil a promising destination for successful and
                                                                                  valuable research conducted by the students of the FSA Research Project.
Committee                                     p.18
                                                                                  The FSA Research project is an excellent opportunity to provide answers to your business questions. We
Participants                                  p.19                                deliver-tailor made professional consultancy services and research reports for organizations with international
                                                                                  aspirations. The FSA operates on a non-profit basis, therefore, company-specific research can be conducted at a
About FSA                                     p.21                                competitive price. The quality of the research project is guaranteed by years of experience and careful selection
                                                                                  of the researchers. In addition, seminars and language courses from acknowledged experts are provided for our
Research Project World Map                    p.22                                researchers and they are guided by the best professors the Universities of Amsterdam has to offer. This brochure
                                                                                  is intended to inform you about the structure of the FSA Research Project and how we can add value to your
                                                                                  business. If you have any further questions, please do not hesitate to contact us. We are more than happy to
                                                                                  provide any additional information required.

                                                                                  Kind regards,

                                                                                  Committee FSA Research Project 2018 Brazil
Colophon                                      FSA Research Project
Financial Study association Amsterdam (FSA)   Committee 2017-2018
Roetersstraat 11                              Chantal Raap (Chairman)
Room E 1.33/1.34                              Sara van der Laan (Secretary)
1018 WB Amsterdam                             Sven Martens (Treasurer)
T: +31 (0)205256512                           Floris Pigeaud (Head acquisition)
E: rp@fsa.nl                                  Megan van den Broek (Coordinator)
I: www.fsaresearchproject.nl                  Koen Galjaard (Coordinator)
www.fsa.nl

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Preface
Turning challenges into
opportunities in Brazil

“Brazil is not for beginners”. The great Brazilian composer Tom Jobim once uttered                                         Why you need patience and perseverance
this phrase, and it still rings true. It is not always easy to understand what is actually                                 Brazil is ranked 125 in the ease of doing business. It’s true that the stifling bureaucracy and the country’s tangled
happening in Brazil. A casual reader of the newspapers might easily be put off by the                                      web of sometimes contradicting rules make doing business not exactly child’s play. The Dutch diplomatic network,
                                                                                                                           with offices in Belo Horizonte, Brasilia, Porto Alegre, Rio de Janeiro and Sao Paulo, is there to support and assist
steady stream of bad news about this tropical country, but you are not the average                                         you. Many Dutch companies and knowledge institutes have a presence in Brazil. Having a Brazilian business
newspaper reader, right? So let’s try to establish a more complete and nuanced picture                                     partner can help establishing yourself faster on the local market.
of the challenges and opportunities that Brazil is offering.                                                               The Brazilian market for goods and services is still heavily protected. Brazil imposes an average tariff of 8.8%
                                                                                                                           on all of its imports, compared to 0.6% in Chile. The country, however, is slowly opening up. Brazil’s role in the
                                                                                                                           negotiations about a trade agreement between the EU and Mercosur, is much more active than in the past. In
What Brazil has going for it                                                                                               addition, the country’s application to become a member of the OECD is another positive sign.
Brazil is feeding the world. 40 years ago the country had to import food, now it has become a tropical agricultural
giant. The world is looking to Brazil as one of the countries to feed the ever-growing population on our planet.
                                                                                                                           Why corporate social responsibility is vital
Dutch companies are already providing propagation material such as seeds and day-old chicks. Brazil is one of the
                                                                                                                           As a developing country, Brazil is still facing many challenges. Inequality in terms of income, education, health
world’s largest producers and exporters of commodities, especially minerals and food. Think about iron ore, crude
                                                                                                                           and security is huge. These factors, as well as corruption and deforestation, call for Dutch businesses, investors
oil, chicken and meat and beef, coffee beans, soy and maize.
                                                                                                                           and knowledge institutes to be alert and vigilant. The Dutch diplomatic network can help you identifying risks. It is
                                                                                                                           generally held that corporate social responsibility (CSR) could increase company profits and thus more and more
Logistical infrastructure is weak, however, leading to high transport and environmental costs. If one country
                                                                                                                           companies are actively engaged in it. I see growing opportunities in Brazil for Dutch stakeholders who are putting
knows about logistics, it’s the Netherlands. Our products, experience and knowledge can help finding sustainable
                                                                                                                           CSR into practice.
solutions here.

Brazil’s economy is in the world’s top ten. With a market of more than 200 million consumers Brazil is, by far, the        So are you up to the challenge?
largest economy in South America with a GDP corresponding to 50% of the entire sub-continent’s GDP. After three            Brazilians are not only warm, friendly and hospitable, they also have an amazing flexibility and talent for improvisation
years of recession, the country’s economy is growing again. For 2018 a growth rate of 2.5% is expected.                    when it comes to solving problems. In Brazil, each day can be an adventure and it’s important to remain flexible in
                                                                                                                           order to react to what might come your way. In Brazilian Portuguese, there’s a phrase for referring to such ease of
Brazil has enormous bio assets, such as 15% of the world’s sweet water reserves and one of the biggest tropical            movement, or wiggle-room, as it were, and it’s called ‘jogo de cintura’.
forests. Brazil has the largest fauna and flora biodiversity of the world, due to its large territory and variety of
climate conditions. However, the many societal challenges Brazil faces put a constant pressure on these vital              Someone who possesses this can face the unexpected rather easily, they can find their way through otherwise
resources. Smart Dutch solutions are more than ever welcome.                                                               difficult situations and adapt to unforeseen circumstances. ‘Jogo’, in this case, means game or play and ‘cintura’ is
                                                                                                                           waist. So you can think of it as a way of maneuvering through something, of not being rigid.
Brazil has an abundance of energy sources. The Brazilian energetic matrix is abundant and diversified. The country
has several renewable energy sources, like water, wind and ethanol. About 85% of Brazil’s energy needs come from           If you are flexible, creative and persevering, opportunities abound in Brazil. The Dutch diplomatic network is here
renewable sources. It is also a giant in fossil energy such as oil and gas. The vast reserves in the pre-salt layer have   to get you started. See you soon!
stimulated huge foreign investments in the industry.

Life Sciences offer vast opportunities. Brazilian biotechnology and health care industry are set to keep developing
for the next decades. The country is a fertile environment for research and manufacturing of new health care
products. In 2017, the Netherlands was invited to be the guest country at the biggest medical fair in South
America, Hospitalar. Dutch experiences in developing affordable health care systems, in particular with respect to
the impact of demographic change and ageing, led to valuable contacts and contracts.

                                                                                                                                                           Han Peters
                                                                                                                                                           Ambassador of the
                                                                                                                                                           Netherlands to Brazil

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Advisory board

Prof. Dr. A. Lucas                                        Prof. Dr. R.C.J. Zwinkels                                  Prof. Dr. A.W.A. Boot                                    Prof. Dr. S.J.G. baron van Wijnbergen
Finance                                                   Finance                                                    Corporate Finance                                        Economics
André Lucas is an expert in Financial Risk                Remco Zwinkels is Head of the Finance Master’s             Arnoud Boot is professor of Corporate Finance and        Professor Sweder van Wijnbergen is Professor
Management, Asset Pricing, and Financial                  programme at the VU Amsterdam. Prior to this, he           Financial Markets at the University of Amsterdam         of Economics at the Faculty of Economics and
Econometrics. His research focuses on empirical           was Associate Professor at the VU Amsterdam and            and codirector of the Amsterdam Center for Law &         Econometrics at the University of Amsterdam (UvA).
modelling issues for market and credit risk, in           Head of the Finance Group at the Erasmus School            Economics (ACLE). He also directs the Amsterdam          In 1997 Hans Wijers brought him to the Ministry of
particular at the portfolio level. He has published on    of Economics. Mr. Zwinkels has an MSc in monetary          Center for Corporate Finance (ACCF), a think tank that   Economic Affairs, where he was Secretary-General
this topic in journals such as Journal of Econometrics,   economics from the Erasmus University, an MPhil            seeks to stimulate the dialoque between academics        until 1999. Mr. van Wijnbergen studied physics at
Journal of Business and Economic Statistics, Applied      from the Tinbergen Institute and a PhD from Radboud        and practitioners. He is chairman and member of          Utrecht University and econometrics at Erasmus
Mathematical Finance, and Journal of Banking and          University Nijmegen. He has also worked as a guest         various public bodies and committees that help           University. He is an MIT (USA) alumnus, where he
Finance.                                                  researcher in Sydney and at the Auckland University        shape policy and holds a number of non-executive         studied economy. Between 1980 and 1992, Mr.
                                                          of Technology. His research focuses on behavioural         directorships. Arnoud Boot is chairman of the Bank       van Wijnbergen was affiliated with the World Bank,
                                                          finance and expectations formations in particular.         of Council of the Dutch Central Bank (DNB), member       the second half of which he held the position of
                                                          Mr. Zwinkels is a graduate teacher and has taught          of the Scientific for Government Policy (WRR) and        Chief Economist. His research focuses mainly
                                                          in various programmes and subjects, ranging from           the Advisory Scientific Committee of the European        on international economics, finance, balance of
                                                          international economics to empirical finance.              Systemic Risk Board (ESRB) in Frankfurt. He is           payments and financial crises.
                                                                                                                     Research Fellow at the Centre for Economic Policy
                                                                                                                     Research (CEPR) in London and at the Davidson
                                                                                                                     Institute of the University of Michigan.

Prof. Dr. Ir. H. Rijken                                   Prof. Dr. B. van der Klaauw                                Prof. Dr. T.L.C.M. Groot                                 Prof. Dr. P.J.P.M. Versijp
Corporate Finance                                         Economics                                                  Management Accounting                                    Asset Management
Herbert Rijken is attached to the VU University as        Bas van der Klaauw is Professor of the Department          Tom Groot is professor Management Accounting             Dr. Philippe Versijp is a lecturer at the Finance
professor of corporate finance at the Faculty of          of General Economics at the VU Amsterdam. In               at the Faculty Economic Sciences and Business            Department of the Amsterdam Business School
Economic Sciences and Business Administration. He         addition, he is affiliated with the Tinbergen Institute.   Administration at the VU University. He is also head     (UvA), where he is coordinator of the Finance &
studied Applied Physics at the TU Delft and Business      His research is mainly empirical and concerns              of the department Accounting and director of the         Organisation track. He is also an active freelancer
Administration at the University Nyenrode. He has         the microeconomic analysis of the labour market,           research institute Amsterdam Research Center in          through his company, which has led him to become
obtained his doctorate at the faculty Applied Physics     education and health. In 2008, he received an ERC          Accounting (ARCA) and honorary member of the             the Academic Director of the Master’s course Agri &
of the TU Eindhoven. Education- and research              Starting Grant worth 550,000 euros for research into       Association of Financial Controllers. He regularly       Food at Wageningen Academy and hold lectures for
activities are mainly focused on corporate finance, in    the evaluation of active labour market policy. As of       publishes in national and international magazines        the Erasmus University Rotterdam (top lecturer award
particular credit risk and corporate governance.          2009, he is co-editor of Labour Economics, the most        about the performance measurement and -judgment,         2010), the University of Curacao and the Amsterdam
                                                          important European journal in the field of labour          management control and financial management in           School of Real Estate. His areas of interest include
                                                          market economics. He graduated with honours in             commercial firms as well as non-profit organizations.    asset pricing (application of Stochastic dominance
                                                          2000 from the VU Amsterdam.                                                                                         in this field was his promotional topic), methodology,
                                                                                                                                                                              commodities and derivatives.

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Committee of                                                           Client Benefits
Recommendation

Prof. Dr. D.C. van den Boom                                            For over 23 years, the FSA Research Project has conducted research in a variety of
Rector magnificus University of                                        emerging markets. This has resulted in an extensive network and the accumulation
Amsterdam                                                              of valuable knowledge concerning this field of research. It enables us to continue
                                                                       delivering outstanding work and to end up with satisfied Research Project clients year
Prof. dr. V. Subramaniam
                                                                       after year. Each individual research project will be customized to the requirements of
                                                                       the participating organization with the objective to completely satisfy the client. This
Rector magnificus VU University
                                                                       way, we can offer:
Mr. D.R. Hooft Graafland RA       Prof. Dr. A.H.G. Rinnooy Kan
                                                                                            High Quality
Member Executive Board / CFO at   Ex-chairman Social Economic                               Students conducting the research are selected based on both personal and professional
Heineken N.V.                     Counsil (SER) and professor at the                        performances. First and foremost, these students are in the final stage of their education.
                                                                                            Prior to departure, the students carry out extensive desk research and study the sector and
                                  University of Amsterdam                                   industry specific characteristics of their particular research subject. Due to this, the time
                                                                                            spent in Brazil can be fully dedicated to field research. Field research in Brazil will last five
                                                                                            weeks. In order to guarantee quality research it will be conducted under the supervision of
                                  Dr. M. van Straalen                                       professors connected to the VU University and the University of Amsterdam.
                                  Chairman MKB-Nederland

                                  Mr. G.T. Vinig                                            Confidentiality
                                  Associate professor for                                   It is possible to perform discrete research. This means the company name and/or the results
                                                                                            of the research will not be published or discussed publicly. Clients named in the subsequent
                                  Entrepreneurship at the University                        section have given their explicit authorization.
                                  of Amsterdam

                                  Drs. F.W. Weisglas
                                  Ex-chairman of “de Tweede Kamer
                                                                                            Competitive Price
                                  der Staten-Generaal”                                      Since the FSA is a non-profit organization, we are able to offer specialized research at a price
                                                                                            of 10.000 EUR (excluding VAT), based on research to be carried out by two students. The
                                                                                            costs will rise accordingly in case the assignment requires more students.

                                                                       Clarification Expenses are based on the participation of eighteen students for a stay of five weeks in Brazil.
                                                                       • Travel and accommodation expenses include airline tickets, insurance costs and transportation in Brazil.
                                                                       • The organizational expenses consist of correspondence, telephone bills and brochures.
                                                                       • The academic supervision and the final report, which will be presented, are included in the research expenses.
                                                                       • Each participating student will contribute 750 EUR.

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
What we Offer

We conduct high quality, specified research in emerging markets on a non-profit base                                 How?
                                                                                                                     Before going abroad, thorough desk research will be performed to ensure maximum preparation. Researchers
for companies with international aspirations.                                                                        are offered intensive training about conducting research, Brazil, and relations with clients. The acquisition period
                                                                                                                     starts in January and as soon as a client has given the final assignment desk research will start. During the entire
                                                                                                                     process we will be supported by our advisory board. They can be contacted by the committee in case of questions
What?                                                                                                                and will act as our consultants.
The main objective of the project is to conduct research in Brazil, which can be fully customized to the wishes of
the company. Research can be conducted in several areas. Examples of such areas are:                                 The field research will take place in Brazil and will last five weeks. Once the participants have returned to the
                                                                                                                     Netherlands, the gathered data will be processed and the final report will be written. The company will constantly
                                                                                                                     be updated on the project’s progress. The research results will be presented to the company and, upon request,
                                                                                                                     the report will be published.
           •   Market analysis
           •   Competitor analysis                                                                                   Student Selection
           •   Industry entrance analysis                                                                            Each year around 70 students apply for the FSA Research Project. These students are active in the field of Finance,
                                                                                                                     Accountancy, Management Accounting (Controlling), International Financial Economics, Marketing, Fiscal
           •   Sector analysis                                                                                       Economics and other related disciplines such as Law and Social Science. We have selected twelve of the most
           •   Growth strategy analysis                                                                              promising students. The selection criteria guarantee excellent students:
           •   Feasibility analysis
                                                                                                                     •   In the final stage of study (150 ECTS prerequisite)
                                                                                                                     •   Highly motivated and ambitious
                                                                                                                     •   Internationally oriented
                                                                                                                     •   Organizationally experienced
                                                                                                                     •   Good academic results
                            •   Identification of possible business partners                                         •   Team playing skills

                            •   Background research and competitive market analysis                                  Note: participating companies are able to express their preference for participating students.
                            •   Distribution and logistics research

                                                                                                                     Desk Research
                                                                                                                     Desk research covers a period of approximately six months. The first half of this period will be used to learn about
                                                                                                                     the local economy, politics, culture and language. The students acquire this knowledge through lectures given by
                                                                                                                     guest speakers, i.e. people from business practice. During the second half of the desk research students will start
                                                                                                                     the research for their individual business assignments.
                                                                  •   Finance or investment opportunities
                                                                  •   Outsourcing and offshoring
                                                                  •   Import and export analysis                     Field Research
                                                                  •   Market expanding opportunities                 During the Research Project, approximately five weeks of field research will be carried out in Brazil. The information
                                                                                                                     needed for these assignments will be obtained by means of interviews as well as visits to companies and
                                                                                                                     institutions. The way the field research is conducted can be adjusted according to the specific preferences of the
                                                                                                                     participating companies.

                                                                                                                     Reporting
                                                                                                                     After our visit to Brazil each participating student will analyze and process the information gathered during the
                                                                                                                     previous phases of the Research Project. The individual contributions of the participating students to the general
                                                                                                                     survey will then be compiled to a customized report covering the research question proposed by the client. The
                                                                                                                     students will present their individual research reports to the participating companies.

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Testimonials                                                                                                                 Research
                                                                                                                             Experience
                                                                                                                             The destinations of the previous editions are displayed in the ‘FSA Research Project –
                                                                                                                             World Map’ at the end of this brochure. In each of these projects, research assignments
                                                                                                                             have played an important role. As mentioned before, the research can be conducted in
                                                                                                                             a variety of fields. Examples of participating companies in the past:

                                                                                                                             ABN AMRO // AEGON // DHL // ING Group // Royal Philips //
                                                                                                                             Shell // Unilever // Greenpeace // Heineken // Rabobank

          ROCKWOOL South Asia                                                     De Heus
            Indonesia, 2016                                                    Vietnam, 2015
                   by See Chun Kwok,                                                 by Gabor Fluit,
            Marketing & Public Affairs Director                                     General Director

 The researchers in this project did some desk-based
 research and also face-to-face interviews across different
                                                                De Heus always keeps the customers’ needs or those
                                                                of the sector in mind whilst constantly investing in
                                                                                                                                         Vietnam          2015                               South Africa          2011
 stakeholders in Indonesia. The research brought additional     knowledge,innovation and quality and by knowing what
 clarity for us in terms of market information and dynamics     is important to them. In light of this philosophy we were
 across the distribution channels. The researchers have         happy to give young, intelligent and highly motivated
 also provided us some recommendations in terms of              students the opportunity to conduct a market research for
 possible route to market to gain market share. It has          De Heus Vietnam. Even though the De Heus’ environment                           Dietal                                      FMCG Supply Chain
 facilitated us to take further decisions for our approach      (animal nutrition) is completely different than what they
 in Indonesia. This project has not only helped to provide      were familiar with, the students were flexible, eager to     The FSA conducted a research assignment for           The goal of this research was to find out what the
 our company some valuable insights to Indonesia, it            learn and quickly managed to understand what the world       Dietal Lighting Innovator, a manufacturer of indoor   most important players were in the FMCG Supply
 has also given the student researchers an opportunity          of a farmer looks like in order to understand their needs.   lighting based in France. The specific research was   Chain from producer through packager to retailers.
 to participate in a practical real-life corporate situation.   After five weeks of intensive field research they managed    focused on expansion to the Far East by analyzing     The mission was to find out how technologically
 I believe that this experience gained will definitely be       to deliver a profound structured and detailed report.        the potential of Vietnam and setting up a specific    advanced each industry link was, where decision
 valuable for them as well in the future.                       Their research has confirmed some of our expectations,       action plan.                                          power and autonomy lies, how the market is evolving
                                                                but also has given us new insights. New insights that                                                              and which industry and consumer trends in South
                                                                will be of great value for the further development and                                                             Africa are noticeable. Shortly put, the interviews, that
                                                                implementation of De Heus’ digital strategy!                                                                       took the researchers from Johannesburg through
                                                                                                                                                                                   Durban to wonderful Cape Town, were designed to
                                                                                                                                                                                   help a Dutch player gain foothold if they were to start
                                                                                                                                                                                   conducting any type of operations in the country.

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
China           2010                                   Argentina         2009                                     India           2006                                      Brazil           2005

          Green Technology                                 Synclair Packaging B.V.                                         Dutch Trade Board                                                       DHL
This research identified the opportunities for Green     The research included a market-scan of the flexible      The research in India was performed for the Dutch        The scope of this research assignment was the
Technology in the Chinese market. The focus was          food packaging industry in Argentina, specifying         Trade Board (DTB), which is an agency related to         Brazilian express market and the interaction with the
on Shanghai, Beijing and the province of Shandong.       the meat industry, and the identification of possible    the Dutch ministry of foreign affairs. This research     Benelux express-market in particular. Furthermore,
The research consisted of two parts. On one hand,        distributors. This was done in order to give             was focused on the trade relations between               they explored the possibility of expanding their
the aim was to find out possibilities for doing          recommendations about entering the Argentinean           Dutch and Indian SME’s in the biotech, medical,          business. Rabobank (Russia, 2004) The FSA
business in China (including the legal aspects). On      food packaging market.                                   automotive, ICT and agricultural sector. The final       conducted research within the agricultural sector
the other hand, it was focused on sustainability and                                                              report is now used by to provide information about       and provided Rabobank with a qualitative industry
agriculture. To highlight the reciprocal investment                                                               India to Dutch companies.                                entrance analysis of the Russian agricultural market.
possibilities, a blueprint was also made of both
these sectors in the Dutch market.

           Indonesia          2008                                 South Africa        2007                                     India           2003                                     Mexico            2002

     Strawberindo Lestari                                               NEC Philips                                                ING Group                                     Dialight corporation
This research represents a study on the logistical       This particular research was about finding               The FSA provided ING Vysya Life Insurance with a         Dialight Corporation is an American lighting firm that
process of PT Strawberindo Lestari’s export              appropriate business partners for the joint-venture      quantitative analysis of their investment portfolio in   produces and develops the LED Technology. LED
activities to Singapore and Malaysia. The goal of        NEC Philips in Mozambique, Tanzania, and Kenya to        India. A decreasing interest rate was the reason to      (Light Emitting Diode) is a new technology based
this project was to find a more cost efficient method    distribute one of their products. In order to realize    assess whether, next to bonds, investments should        on semi-conductors. The FSA Research Project
of transportation, while preserving the quality of the   this the researchers had to plan and arrange a           be expanded to stocks. ING used the report to            was asked to extensively research the Mexican LED
products.                                                large variety of business meetings with potential        rebalance its investment portfolio.                      Traffic Light market. In the three largest cities of the
                                                         distributors in each of these countries. The outcome                                                              country (Mexico City, Guadalajara and Monterrey)
                                                         of this research assignment was an advisory report                                                                three students interviewed government officials, the
                                                         concerning the distributors that were best suited for                                                             competition representatives, as well as other related
                                                         the job. NEC Philips used this advice to select one of                                                            third parties.
                                                         the potential partners.

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Brazil

Each year the FSA Research Project visits a country that’s interesting for Dutch                                     Brazil belongs to the 25 largest export countries in the world. Due to the extensive amount of natural resources,
                                                                                                                     their largest exports are iron ores, crude and refined oils, soy beans, sugar and gold. Especially the agriculture, food
companies in order to explore investment opportunities for companies with                                            production and manufacturing industries are large components of Brazil’s GDP. The country trades mostly with the
international aspirations. Destination of choice for 2018 is Brazil.                                                 European Union, the United States, Argentina and Japan. In particular, the Netherlands is the fourth most important
                                                                                                                     export country for Brazil and Brazil is one of the thirty largest export markets of the Netherlands. In addition, Brazil
Following more than three centuries under Portuguese rule, Brazil gained its independence in 1822, maintaining       is our largest sales market in Latin America. Dutch companies have invested in the country with a total of nearly
a monarchical system of government until the abolition of slavery in 1888 and the subsequent proclamation            14 billion by 2016, which provides the Brazilian market with great opportunities for Dutch Companies.
of a republic by the military in 1889. Brazilian coffee exporters politically dominated the country until populist
leader Getulio VARGAS rose to power in 1930. By far the largest and most populous country in South America,          The large diversified economy is not the only appealing aspect for investors. The 5th largest population of the
Brazil underwent more than a half century of populist and military government until 1985, when the military          world, with over 200 million inhabitants offers many opportunities for Dutch entrepreneurs, as it represents nearly
regime peacefully ceded power to civilian rulers. Brazil continues to pursue industrial and agricultural growth      3 percent of the global consumers. An example is the growing E-commerce in the country. This sector has grown
and development of its interior. Having successfully weathered a period of global financial difficulty in the late   by more than 20% in the last three years and it is expected to grow over 10 percent in the next years.
20th century, Brazil is seen as one of the world’s strongest emerging markets and a contributor to global growth.
The awarding of the 2014 FIFA World Cup and 2016 Summer Olympic Games, the first ever to be held in South            Also, poverty and inequality have declined in Brazil, which generated a larger middle class. However, the income
America, was seen as a symbol for the country’s rise.                                                                per capita is still relatively low due to a low productivity. To increase the income per capita, it is crucial that the
                                                                                                                     productivity increases. Large parts of the population have already gained access to better education, which will have
Brazil, being one of the four emerging BRIC countries, has the largest economy in Latin America and the ninth        a positive effect on productivity. The Brazilian Government is actively cultivating relationships with international
largest economy in the world. Moreover, the country is expected to be the world’s fourth largest economy in          companies and prioritizing macroeconomic stability. Institutions have strengthened, as reflected by changes in
the coming decades. The Brazilian economy is characterized by a mixed economy that relies on their natural           the judicial system following recent corruption allegations. Therefore, the competitiveness will also increase. In
resources with developed agriculture, mining, industry and service sectors. There are various reasons for the        fact, the most recent years, Brazil’s increase in competitiveness closes the competitiveness gap with India and
recent economic growth:                                                                                              China as their main BRIC competitors.

                                                                                                                     In conclusion, due to Brazil’s growth potential and the fact that it is the largest economy in Latin America, Brazil is a
                                                                                                                     very promising country for the FSA Research Project 2018. And it offers us, the Netherlands, a lot of opportunities.

   Brazil is increasingly                   Increased consumer                  Increased competitive
     present in foreign                         confidence                    advantage in high value-
     financial markets                                                        added manufacturing and
                                                                              other service industries

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Fort Research Project 2018 2018 - Business Profiler - Iro.nl
Committee                                                      Participants

      Chantal Raap               Sara van der Laan             Veronique Ackerman           Ian van Aerschot
           Chairman                      Secretary               MSc Quantitative Finance     MSc Accountancy & Control
      Msc Corporate Finance         Msc Corporate Finance

      Sven Martens                 Floris Pigeaud                 Anouk Albers              Marius Birkenhäger
            Treasurer                Head of Acquisition        MSc Behavioural Economics      MSc Quantitative Finance
     MSc Finance & Real Estate     MSc Finance & Real Estate

     Koen Galjaard               Megan van den Broek            Fleur Boogaart                Olivier Garos
           Coordinator                    Coordinator            BSc Economics & Business     BSc Economics & Business
      Msc Corporate Finance        BSc Economics & Business             Economics

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Participants                                                                       About FSA

                                                                                   The FSA Research Project is one of several recurring projects organized by the
                                                                                   Financial Study association Amsterdam (FSA). The FSA is the largest financial
                                                                                   study association in the Netherlands with over 4.500 members and a project
                                                                                   portfolio consisting of sixteen yearly events in the areas Consultancy, Finance,
                                                                                   Accountancy, Economics and Business. The board of the FSA consists of
                                                                                   students from both the UvA and the VU, allowing it to maintain a wide range of
                                                                                   stakeholders.

                                                                                   The FSA aspires to perform a “magnet” function; enabling financially orientated
                                                                                   students to meet the largest parties in the financial sector and vice versa.
                                                                                   Moreover, by participating in one of our projects, whether national or international,
                                                                                   we hope to instill a sense of the practical importance of the theoretical concepts
          Yannick Hiensch                         Julie Loyson                     learned during a university course in our members and help them identify
          MSc Business Administration       MSc Global Business & Sustainability   future employers. As the FSA wants students to meet their future employer,
                                                                                   the association supports students in making the step from university to the
                                                                                   labor market. Students are informed about of opportunities via various online
                                                                                   channels, but primarily and more importantly, we facilitate face to face contact
                                                                                   between students and employers.

                                                                                   All activities of the FSA are organized by students with an interest in finance
                                                                                   from both universities of Amsterdam and other Dutch universities. Also, the
                                                                                   FSA cooperates with a multitude of companies as well as other financial
                                                                                   study associations in Groningen, Maastricht, Rotterdam and Tilburg within the
                                                                                   Financial Association Netherlands (FAN).

                                                                                   Our slogan is “The urge to improve is what makes the difference” and we
                                                                                   would like to characterize our members as being professional, ambitious and
                                                                                   enthusiastic. The combination of motivated students and a well-defined goal
                                                                                   has made us what we are today and continues to stimulate us in being innovative
     Anneline Mendes de Leon                    Menno Moerkamp                     in every aspect of our association.
      MSc Business Information Management         MSc Social Psychology,
                                                    MSc Philosophy

              Lotte Slim                            Max Wibaut
            MSc Physics & Astronomy             MSc Finance & Investments

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Russia 2004

                                                             Central Europe 1995

                                                                       Israel 1994
                                                                                                               China 2010/2014

                                                                                               India 2001/2003/2006/2012/2017
     Mexico 1998/2002
                                                                                                               Vietnam 2015

                                                                                                             Singapore and Malaysia 2013

                                                                                                                   Indonesia 2008/2016
                                Brazil 1997/1999/2005/2018

                                                               South Africa 2000/2007/2011

                        Argentina 1996/2009

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FSA - Financial Study association   University of Amsterdam   Postal address:
Amsterdam                           Roetersstraat 11          Valckenierstraat 59
020 5256357                         Room E1.33/1.34           1018 XE Amsterdam
rp@fsa.nl                           1018 WB Amsterdam
www.fsa.nl

www.fsaresearchproject.nl
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