Profit and Protest: How Facebook is struggling to enforce limits on ads spreading hate, lies and scams about the Black Lives Matter protests - ISD
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May2020
7th July 2020
Far-right
Profit and exploitation
Protest: How Facebook
is struggling of
to Covid-19
enforce limits on ads
spreading hate, lies and scams about
ISDISD and BBC
the Black LivesClick investigation
Matter protests
ISD and BBC Click Investigation analyses
Aoife far right exploitation of Covid-19
Gallagher
disinformation and uncovers massive volumes of engagement with COVID-19
disinformation on Facebook.
Investigation Briefing note:
Introduction
This week, ISD released a pioneering investigation with BBC Click, mapping the scale and
Following the murder of George Floyd and the protests it has catalysed across the globe, ISD examined
nature ofad
Facebook’s online
librarydisinformation
for signs of policy around
violations,COVID-19
in particularincontent
the US,that
as“exploits
well as its co-option
crises by far
or controversial
right actors.
political or socialThe investigation
issues for commercialwas featured
purposes” on BBCunder
(prohibited World’s Click programme,
the platform’s Advertising as well as
Policies)1
.
on the BBC News website.
ISD has used this database to identify groups, individuals and companies using false or provocative
narratives relatedfound
ISD researchers to the protests,
that 34 knownfor personal gain and/or to promote
disinformation-hosting websitestheir causethe
gathered or products.
staggeringly high
volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
Following
same timemounting pressure
period, posts linkingfrom anWHO’s
to the advertiser boycott,
website Facebook
received announced
6.2 million changeswith
interactions, to its
thepolicies
website of the
regarding
US Center hate
for speech
Diseaseon June 26
Control , including
(CDC)
2
receivingthe6.4
prohibition of a wider category
million interactions throughof hateful
posts language
on public in ads
Facebook.
on the site than previously used, as well as labelling on posts from political figures that violate hate speech
terms of service.
Our analysis These
– which posts from
revealed politicians
hundreds were previously
of thousands exempt
of far right postsfromaroundany COVID-19
labelling orandremoval action,
millions of
and are still allowed
engagements with to remain
known on the platform
disinformation sitesdespite the contravention
– provides of terms of
an important evidence service
base on hate speech.
for understanding
how extremist groups, disinformation actors and fringe medical communities are working to exploit the
As the following
pandemic online,case
andstudies show,
highlights a delays
marked orincrease
mistakes in in conversations
policy enforcement withincontinue to circles
far right enable hateful and
about so-
harmful contentincluding
called ‘elites’ to spreadBillthrough
Gates, paid targeted
George ads.the
Soros, TheRothschilds
key issue liesandin policy enforcement,
Jeff Bezos and falsenot in policy
information
design, in these
about their roleinstances. The question
in the creation or spreadremains whether
of the virus. The Facebook ads will
conversations continuebytoISD
monitored be researchers
used to promote
hate and harm,
referenced thedespite
virus asthe expansion
a tool of socialofcontrol,
its policies that are designed
a purposeful plot to killtooffprevent
certainsuch activity. or a means
populations,
to make money for these individuals and their institutions, all of which are unfounded claims. ISD’s Digital
Using a series
Analysis Unit of keywordon
is working searches relating
an ongoing basistoto
the protests,
expose andISD researchers
analyse hateful discovered a number
disinformation of ad
campaigns
campaigns that appear
around COVID-19 to contravene
and more broadly inFacebook’s
the run upad to policies
the US 2020including:
election, informing grassroots and policy
responses. Our research will continue to track how disinformation and weaponised hate is being used
•during
A network of pages
the election running a probable
to marginalise scam by
communities, targeting
push divisiveolder users with
narratives protest-related
and undermine ads thatusing a
democracy,
mixpromise “free” books
of data analytics, OSINTin exchange for credit
research and policycard information;
analysis.
• Ads posted by political representatives and/or candidates that advocate violence towards protesters;
Summarised below are the methodologies utilised by ISD researchers for this investigation, and the
•keyApparel stores
findings selling
of the merchandise advocating and glorifying violence against protesters and looters.
research.
Despite
For moreimprovements
informationtoon both
ourthe policies
ongoing around political
research, advertising
including how youon Facebook
can and the
get involved orassociated
support our
transparency
work, pleaseenabled
sign upbytothe
ourplatform’s ad library, there remain critical issues with the enforcement of
mailing list,
policies that
or get in ostensibly
touch ban violent, fraudulent or misleading advertising, as demonstrated by the case
at info@isdglobal.org.
studies below. Even where action is taken on violating ad content, such a response is often reactive and
delayed, after hundreds, thousands, or potentially even millions of users have already been served those
ads on their feeds. The recent removal of ads connected to President Trump’s re-election campaign, which
contained a Nazi hate symbol3 is a case in point: 88 ads remained online for around 24 hours before action
was taken by the platform, and garnered over a million impressions in that time frame alone4.
www.isdglobal.org
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
Vetting processes are supposedly in place for12th Maythey
ads before 2020launch to the public, but many that violate
Far-right exploitation
Facebook’s Terms of Service, and which promote violence, false information or scams, still make it through
the net and ultimately profit the platform. The case studies below underscore the breadth of harm still being
perpetrated through paid advertising, and the reliance on third parties to report violations for takedown,
of Covid-19
despite the resources at Facebook’s disposal.
Case Study 1: Network of Facebook Pages spend more than $170k on ads
ISDISD and BBC Click investigation
using protest narratives in suspected scam aimed at older users
A network of at least five Facebook pages has spent more than US$170,000 on ads in a campaign
ISD and
that analysts BBC
believe to Click Investigation
be a scam. The ads areanalyses far right at
targeted specifically exploitation of Covid-19
older users (55+) and offer them
free books related to 2nd amendment rights, survival training and the so-called
disinformation and uncovers massive volumes of engagement with COVID-19 “deep state”. The ads use
deceptive narratives related to the Black Lives Matter protests and riots across the US and direct users to
web pages where, to receive the “free”disinformation
book, they are askedon Facebook.
to supply credit card information.
The ads on all five pages follow a similarInvestigation Briefing
pattern. They rely note:
on sensationalist and often false information
relating to ongoing tensions in the US, urging users to avail themselves of free book giveaways all written by
This week,
‘Steven ISD
Bryant’. released
Examples a pioneering
of these investigation
materials can be seen below.with BBC Click, mapping the scale and
nature of online disinformation around COVID-19 in the US, as well as its co-option by far
right actors. The investigation was featured on BBC World’s Click programme, as well as
on the BBC News website.
ISD researchers found that 34 known disinformation-hosting websites gathered the staggeringly high
volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
same time period, posts linking to the WHO’s website received 6.2 million interactions, with the website of the
US Center for Disease Control (CDC) receiving 6.4 million interactions through posts on public Facebook.
Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
engagements with known disinformation sites – provides an important evidence base for understanding
how extremist groups, disinformation actors and fringe medical communities are working to exploit the
pandemic online, and highlights a marked increase in conversations within far right circles about so-
called ‘elites’ including Bill Gates, George Soros, the Rothschilds and Jeff Bezos and false information
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
referenced the virus as a tool of social control, a purposeful plot to kill off certain populations, or a means
When themoney
to make user clicks on theindividuals
for these ad, they are
anddirected to one of four
their institutions, all ofwebsites
which are(see Appendixclaims.
unfounded for full ISD’s
breakdown
Digital
of ads and sites), all with a similar design. The sites once again urge users to redeem
Analysis Unit is working on an ongoing basis to expose and analyse hateful disinformation campaigns their free books by
referencing Stevenand
around COVID-19 Bryant’s
morealleged
broadlytime in run
in the the up
military
to theand
USciting
2020 fears, such
election, as the possibility
informing grassroots of and
homepolicy
invasion, or surveillance by the government, that can be quelled by the information
responses. Our research will continue to track how disinformation and weaponised hate is being used he shares.
during the election to marginalise communities, push divisive narratives and undermine democracy, using a
Although theanalytics,
mix of data domain registration
OSINT researchinformation
and policyforanalysis.
all four websites is currently private, one site,
crisissurvivalsystem.com, was registered in 2018 to Anthony Trister of The Trister Marketing Group6,
5
Vancouver,
Summarised Canada.
belowItareis also
the worth noting thatutilised
methodologies the names associated
by ISD with the
researchers fororiginal ad disclaimer,and
this investigation, andthe
the confirmed page ownership
key findings of the research. varies from page to page.
ISD
Forcould
morenot find any records
information on ourrelated
ongoingto Steven
research,Bryant or his books,
including outside
how you can of
getthose referenced
involved on theour
or support
linked websites. According to the sites,
work, please sign up to our mailing list, Bryant is a US military veteran and founder of a site called Patriots
Authority. The site patriotauthority.com
or get in touch at info@isdglobal.org. also lacks registration information, but contains a series of survival
blogs7, allegedly written by Bryant himself. The contact information in the site’s privacy policy links to a
publishing company called THP Publishing, which, according to Zoom Info8 is a US$7 million company with
an address at a UPS store in Las Vegas.
The website, thehonestpatriot.com, redirects to free2ndamendment.com, which has an almost identical
design to those linked in the ads above, but is giving away a different 2nd amendment book by a different
www.isdglobal.org
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75769| London
| London| SW1P
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th
author. Domain registration also lists ownership May 2020
of thehonestpatriot.com to Anthony Trister of The Trister
Marketing Group.
Far-right exploitation
Who is Anthony Trister? Anthony Trister is an entrepreneur and online marketer based in Vancouver,
of Covid-19
Canada. According to his LinkedIn profile9, he is the president of The Trister Marketing Group. His other
business, the Coffee Shop Millionaire10, promises to provide people with a course in online marketing skills
in order to become self-employed and work from home. The business has received a swathe of negative
reviews online11,12 and although not necessarily designated as a scam in these reviews, most of the
ISDISD and BBC Click investigation
evaluations conclude that it does not deliver as promised and is not worth investing in.
The Coffee Shop Millionaire Facebook page contains two posts, one asking if other customers are receiving
support and
ISDtheandother
BBCcalling
ClicktheInvestigation
product a “complete scam”.
analyses farTrister’s
right social media sites
exploitation
13,14,15,16,17
of Covid-19 can be
found below, although most of his profiles have not been updated in a number of years. According to WhoIs
data18,disinformation
Trister is currently,and uncovers
or has massive
been, the domain volumes
registrar of theof engagement
following sites: with COVID-19
disinformation on Facebook.
Investigation Briefing note:
This week, ISD released a pioneering investigation with BBC Click, mapping the scale and
nature of online disinformation around COVID-19 in the US, as well as its co-option by far
right actors. The investigation was featured on BBC World’s Click programme, as well as
on the BBC News website.
ISD researchers found that 34 known disinformation-hosting websites gathered the staggeringly high
volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
same time period, posts linking to the WHO’s website received 6.2 million interactions, with the website of the
US Center for Disease Control (CDC) receiving 6.4 million interactions through posts on public Facebook.
Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
engagements with known disinformation sites – provides an important evidence base for understanding
how extremist groups, disinformation actors and fringe medical communities are working to exploit the
pandemic online, and highlights a marked increase in conversations within far right circles about so-
called ‘elites’ including Bill Gates, George Soros, the Rothschilds and Jeff Bezos and false information
Case Study 2: Political representatives and candidates brandish weapons,
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
use unfounded
referenced the virus‘Antifa’
as a tooland looting
of social narratives
control, a purposefulin plot
Facebook ads populations, or a means
to kill off certain
to make money for these individuals and their institutions, all of which are unfounded claims. ISD’s Digital
In an announcement
Analysis Unit is workingononJune 26, Facebook
an ongoing stated
basis to expose that
andpolitical
analyse figures will no longer campaigns
hateful disinformation be exempt from
its policies
around on hate
COVID-19 speech
and more and incitement
broadly in the runtoupviolence.
to the USThe
2020 following
election,analysis
informingofgrassroots
Facebook and
adspolicy
by US
political representatives or candidates for office, conducted before these changes
responses. Our research will continue to track how disinformation and weaponised hate is being used were announced,
found
duringseveral employing
the election unfounded
to marginalise ‘Antifa’ narratives,
communities, with
push divisive some even
narratives brandishing
and undermine weapons and
democracy, using a
advocating violence against looters.
mix of data analytics, OSINT research and policy analysis.
Marjorie Taylor Greene,
Summarised below area candidate in Georgia’sutilised by ISD researchers for this investigation, and the
the methodologies
14th Congressional District,
key findings of the research. spent between $100-
$199 on a Facebook ad19 which shows her cocking
aFor
large guninformation
more while threatening
on our“Antifa terrorists”
ongoing to including how you can get involved or support our
research,
“stay the hell out of Northwest Georgia”.
work, please sign up to our mailing list, The ad
was aimed
or get at a large
in touch demographic, namely younger
at info@isdglobal.org.
men (under age 45) and older women (over age 45).
According to Greene20, the video had been viewed
more than 1.2 million times before it was removed
on June 6 for violating Facebook’s ad policy. The
ad removal was subsequently covered on Fox and
Friends on June 7.21
www.isdglobal.org
www.isdglobal.org POBox
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| London| SW1P
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May 2020
Far-right exploitation
Paul Broun, a Republican candidate in Georgia’s
10th Congressional District, posted a Facebook ad22
on May 30 that included a video of him encouraging
of Covid-19
people to use their “liberty machines”, namely
AR-15s, to defend themselves from “looting hordes
from Atlanta or a tyrannical government”. The
ad was online for five days before being flagged
ISDISD and BBC Click investigation
to Facebook and removed, and seen by between
50,000-60,000 users in that period. The ad mainly
targeted men over the age of 45 living in Georgia. A
similar ad23
ISDcontaining
and BBC a screenshot from the video
Click Investigation analyses far right exploitation of Covid-19
in which Broun is holding an AR-15 with the caption
disinformation
“Liberty Machine” (postedand uncovers
on June massive
8) has also since volumes of engagement with COVID-19
been removed. disinformation on Facebook.
Other political figures used President Trump’s declaration
Investigation that Antifa
Briefing should be designated as a terrorist
note:
organization to post polls asking their followers whether they agreed with the statement. These included
Missouri candidates
This week, Doug Collins
ISD released
24
, Jeff Shawan
a pioneering
25
, Don Mayhewwith
investigation
26
andBBC
HollyClick,
Rehder 27
. Polls in the
mapping ads can be and
scale used
tonature
collect of
information
online disinformation around COVID-19 in the US, as well as its co-option by off
on custom audiences from engagement data or click-throughs, or to lead people far
Facebook onto external platforms and websites.
right actors. The investigation was featured on BBC World’s Click programme, as well as
on the
New YorkBBC News website.
congressional candidate George Mitris released an ad28 that linked to a video published by
right-wing sting outlet29,30 Project Veritas, promising to “expose” the group Rose City Antifa through secret
ISD researchers
recorded found that 34 known disinformation-hosting websites gathered the staggeringly high
meetings.
volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
same time
Please period,
see the posts linking
Appendix to list
for a full WHO’s
theof websitein
ads analysed received 6.2 million interactions, with the website of the
this study.
US Center for Disease Control (CDC) receiving 6.4 million interactions through posts on public Facebook.
Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
Case Study 3: Online clothing stores advertise products advocating violence
engagements with known disinformation sites – provides an important evidence base for understanding
against looters
how extremist groups, disinformation actors and fringe medical communities are working to exploit the
pandemic online, and highlights a marked increase in conversations within far right circles about so-
Several Facebook
called ‘elites’ pages Bill
including thatGates,
sell apparel
GeorgeandSoros, the Rothschilds and Jeff Bezos and false information
sporting goods published ads for products
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
that advocate
referenced theviolence
virus as aagainst looters.
tool of social This a purposeful plot to kill off certain populations, or a means
control,
includes two pages, ASMDSS 31
and American
to make money for these individuals and their AFinstitutions,
32
, all of which are unfounded claims. ISD’s Digital
that advertised
Analysis Unit isthe sameon
working t-shirt with thebasis
an ongoing logo:to expose and analyse hateful disinformation campaigns
“Everybody looty until
around COVID-19 andthemoreroof starts in
broadly to the
shooty”.
run up to the US 2020 election, informing grassroots and policy
The
responses. Our research will continue to track in
t-shirt contains an image, often circulated how disinformation and weaponised hate is being used
aduring
memethe known as Rooftop
election Koreanscommunities,
to marginalise
33
. During the push divisive narratives and undermine democracy, using a
1992
mix ofLos Angeles
data riots,OSINT
analytics, Korean business
research andowners
policy analysis.
defended their premises by stationing themselves
on rooftops with
Summarised rifles.are
below These
theads were subsequently
methodologies utilised by ISD researchers for this investigation, and the
removed
key findings of the research. ad policy.
for violating Facebook’s
As
Forwell
moreas the above, a podcast
information on ourpage calledresearch,
ongoing Republic including
Keeper Podcast 34
how you posted an ad
can get for a t-shirt
involved depicting
or support oura
gun with the text “LOOT THIS”.
work, please sign up to our mailing list,
or get in touch at info@isdglobal.org.
Liberty Apparel Co. is a clothing store that sells pro-Trump items through its website and Facebook page.
The page is run by Arianne Mercer, who started sharing the website across pro-Trump Facebook groups35
at the end of April, claiming that Etsy had deactivated her shop for allegedly “promoting hate”.
Since May 24 the page has posted 22 ads, all of which have since been removed for violating Facebook’s
ad policies.
www.isdglobal.org
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| London| SW1P
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May 2020
Far-right exploitation
These ads range from free t-shirt giveaway
competitions36, to those containing provocative
and misleading memes37 that ask users to follow
of Covid-19
the page. Another ad that has since been removed38
contained a screenshot of the fake Antifa Twitter
account, which was linked to the defunct white
nationalist group Identity Evropa by a Twitter
ISDISD and BBC Click investigation
spokesperson39. The ad was mainly targeted at men
in the 55-64 age group.
Please seeISD
theand
Appendix
BBCfor a fullInvestigation
Click list of ads analysed
analyses far right exploitation of Covid-19
in this study.
disinformation and uncovers massive volumes of engagement with COVID-19
disinformation on Facebook.
Conclusions and Implications
Investigation Briefing note:
The examples outlined here present a number of issues related to the Facebook ad library and the policies
This week,
designed ISD released
to prevent abuse or aexploitation
pioneering investigation
of ads with
on the platform. BBC Click,
According mappingown
to Facebook’s thepolicies
scale 40and
,
nature
ads must of
notonline
containdisinformation around
content that “exploits COVID-19
crises in thepolitical
or controversial US, asorwell asissues
social its co-option by far
for commercial
purposes”; a large
right actors. number
The of the ads described
investigation above on
was featured explicitly violate this
BBC World’s provision,
Click revealingas
programme, delayed
well asand
patchy enforcement.
on the BBC News website.
ISD’s recent evaluation
ISD researchers
41
found that of34
platform
knownpolicy enforcement during
disinformation-hosting the Coronavirus
websites gatheredpandemic includedhigh
the staggeringly similar
case studies,
volume of 80inmillion
which ads clearly violated
interactions theFacebook
on public policies inbetween
place toJanuary
protectand
users from
April, fraud,
2020. scams and
For context, in the
harmful content. Gaps in response are not contained to the protests, but exist across
same time period, posts linking to the WHO’s website received 6.2 million interactions, with the website issue areas and crises.
of the
Such trends suggest that the system as a whole is not prepared to deal with viral lies,
US Center for Disease Control (CDC) receiving 6.4 million interactions through posts on public Facebook. targeted hate
or scams, no matter the urgency of the situation.
Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
The ease and relative
engagements low cost
with known of posting ansites
disinformation ad, which can then
– provides be seen by
an important millions,base
evidence presents an opening
for understanding
that is easily exploited in the current system. This is seen in the potential scam
how extremist groups, disinformation actors and fringe medical communities are working to exploit outlined above, whichthe
not
only promotes conspiracies and uses the protests to incite fear, but also demonstrates
pandemic online, and highlights a marked increase in conversations within far right circles about so- the opacity of
Facebook’s ad payment
called ‘elites’ includingdisclaimer,
Bill Gates,with the different
George Soros, the companies,
Rothschilds organisations or individuals
and Jeff Bezos and false behind the
information
payments proving difficult to trace.
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
referenced the virus as a tool of social control, a purposeful plot to kill off certain populations, or a means
The examples
to make money in this briefing
for these show theand
individuals results
theirofinstitutions,
the platform’s reticence
all of which are tounfounded
deal with potential harmful
claims. ISD’s Digital
content
Analysisfrom
Unit political
is working figures.
on anInongoing
this case, theto
basis adexpose
platform andwas used hateful
analyse by political candidates campaigns
disinformation to incite
violence. The incitement
around COVID-19 and more of violence
broadly isinprohibited
the run upin toanyone’s
the US 2020 ads, election,
yet the examples
informing highlighted
grassrootshere show
and policy
Facebook’s inability to detect and prohibit firearms 42
brandished in ads, despite
responses. Our research will continue to track how disinformation and weaponised hate is being used specific policies that ban
that typethe
during of election
content.to Although
marginalisethe ads in questionpush
communities, weredivisive
eventually removed,
narratives andthey were still
undermine seen by millions
democracy, using a
of people
mix of data. analytics, OSINT research and policy analysis.
43
Similar shortcomings
Summarised below arearehighlighted by apparelutilised
the methodologies ads, which useresearchers
by ISD narratives and imagery
for that incite or and the
this investigation,
promote violence. 44
Incitement
key findings of the research. to violence is prohibited from Facebook ads, but enforcement gaps again
enable those seeking to profit from hateful and polarising content, with only reactive action from Facebook
inFor
themore
casesinformation
detected and onreported by ISD’s
our ongoing researchers.
research, including how you can get involved or support our
work, please sign up to our mailing list,
Facebook’s ad policies,
or get in touch while comprehensive, are arguably meaningless unless they are enforced
at info@isdglobal.org.
universally and robustly. There is increasing proof of consistent policy violations in a number of issue
areas and geographies45,46,47. At a time when social and political tensions are roused, it is clear that
self-regulation of ads is intrinsically limited. ISD has long argued the need for independent democratic
oversight of social media companies’ policies and decision-making processes, including those regarding
advertising. It is in the public interest for users to understand how and why they are being targeted online,
and for there to be independent oversight - whether from researchers, regulators or both - to scrutinise
and respond to malpractice.
www.isdglobal.org
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| London| SW1P
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May 2020
Far-right exploitation
In Europe, the Code of Practice on Disinformation (CoPD)48 made significant moves in this direction in the
course of 2019, but still relied on self-reporting from tech companies to determine the scale of the problem
and the efficacy of current responses. A recent report from ISD49 evaluated the enforcement of the CoPD
of Covid-19
and provided a set of recommendations to inform the continuing efforts to counter disinformation. Without
stricter demands for transparency from technology companies, whose business model relies largely on the
sale of advertising, those seeking to profit off harm, lies and scams will continue to find a safe haven online.
ISDISD and BBC Click investigation
ISD and BBC Click Investigation analyses far right exploitation of Covid-19
disinformation and uncovers massive volumes of engagement with COVID-19
disinformation on Facebook.
Investigation Briefing note:
This week, ISD released a pioneering investigation with BBC Click, mapping the scale and
nature of online disinformation around COVID-19 in the US, as well as its co-option by far
right actors. The investigation was featured on BBC World’s Click programme, as well as
on the BBC News website.
ISD researchers found that 34 known disinformation-hosting websites gathered the staggeringly high
volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
same time period, posts linking to the WHO’s website received 6.2 million interactions, with the website of the
US Center for Disease Control (CDC) receiving 6.4 million interactions through posts on public Facebook.
Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
engagements with known disinformation sites – provides an important evidence base for understanding
how extremist groups, disinformation actors and fringe medical communities are working to exploit the
pandemic online, and highlights a marked increase in conversations within far right circles about so-
called ‘elites’ including Bill Gates, George Soros, the Rothschilds and Jeff Bezos and false information
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
referenced the virus as a tool of social control, a purposeful plot to kill off certain populations, or a means
to make money for these individuals and their institutions, all of which are unfounded claims. ISD’s Digital
Analysis Unit is working on an ongoing basis to expose and analyse hateful disinformation campaigns
around COVID-19 and more broadly in the run up to the US 2020 election, informing grassroots and policy
responses. Our research will continue to track how disinformation and weaponised hate is being used
during the election to marginalise communities, push divisive narratives and undermine democracy, using a
mix of data analytics, OSINT research and policy analysis.
Summarised below are the methodologies utilised by ISD researchers for this investigation, and the
key findings of the research.
For more information on our ongoing research, including how you can get involved or support our
work, please sign up to our mailing list,
or get in touch at info@isdglobal.org.
www.isdglobal.org
www.isdglobal.org POBox
PO Box75769
75769| London
| London| SW1P
| SW1P9ER
9ER| UK
| UK 61
Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
Appendix: Facebook Ads Data 12th May 2020
Case Study One Ads
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Page Name
Patriots Unite of Covid-19
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or get in touch at info@isdglobal.org.
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www.isdglobal.org POBox
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Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May 2020
Far-right exploitation
Page Name
Patriots Unite of Covid-19
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or get in touch at info@isdglobal.org.
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| London| SW1P
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| UK 81
Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
12th May 2020
Far-right exploitation
Page Name
Patriots Unite of Covid-19
TRUE American Patriots.
Link to
Total ad spend https://2ndamendmentessentials.com/
$5,954
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volume of 80 million interactions on public Facebook between January and April, 2020. For context, in the
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during the election to marginalise communities, push divisive narratives and undermine democracy, using a
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Summarised below are the methodologies utilised by ISD researchers for this investigation, and the
key findings of the research.
For more information on our ongoing research, including how you can get involved or support our
work, please sign up to our mailing list,
or get in touch at info@isdglobal.org.
www.isdglobal.org
www.isdglobal.org POBox
PO Box75769
75769| London
| London| SW1P
| SW1P9ER
9ER| UK
| UK 91Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
Page Name Ad type
12th May 2020
Far-right exploitation
Safe and Sound in 2020 Free copy of Steven Bryant’s Crisis Survival System
Total ad spend Ad text
$6,528
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of Covid-19
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Kin Ngai Yeung
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grabbed like hot cakes due to the current unrest
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22 May, 2020 https://crisissurvivalsystem.com/
ISD and BBC Click Investigation analyses far right exploitation of Covid-19
disinformation and
Page owner
uncovers massive volumes of engagement with COVID-19
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https://crisissurvivalsystem.com/
or get in touch at info@isdglobal.org.
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www.isdglobal.org
www.isdglobal.org POBox
PO Box75769
75769| London
| London| SW1P
| SW1P9ER
9ER| UK
| UK 101Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
Page Name Ad type
12th May 2020
Far-right exploitation
Safe and Sound in 2020 Free copy of Steven Bryant’s The Essential 2nd Amendment Handbook
Total ad spend Ad text
$6,528
Total no ads/page
of Covid-19
Protests and looting could threaten our 2nd Amendment. Know these 7 rules
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Kin Ngai Yeung
Page created
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Our analysis – which revealed hundreds of thousands of far right posts around COVID-19 and millions of
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how extremist groups, disinformation actors and fringe medical communities are working to exploit the
pandemic online, and highlights a marked increase in conversations within far right circles about so-
called ‘elites’ including Bill Gates, George Soros, the Rothschilds and Jeff Bezos and false information
about their role in the creation or spread of the virus. The conversations monitored by ISD researchers
referenced the virus as a tool of social control, a purposeful plot to kill off certain populations, or a means
to make money for these individuals and their institutions, all of which are unfounded claims. ISD’s Digital
Analysis Unit is working on an ongoing basis to expose and analyse hateful disinformation campaigns
around COVID-19 and more broadly in the run up to the US 2020 election, informing grassroots and policy
responses. Our research will continue to track how disinformation and weaponised hate is being used
during the election to marginalise communities, push divisive narratives and undermine democracy, using a
mix of data analytics, OSINT research and policy analysis.
Summarised below are the methodologies utilised by ISD researchers for this investigation, and the
key findings of the research.
For more information on our ongoing research, including how you can get involved or support our
work, please sign up to our mailing list,
or get in touch at info@isdglobal.org.
www.isdglobal.org
www.isdglobal.org POBox
PO Box75769
75769| London
| London| SW1P
| SW1P9ER
9ER| UK
| UK 111Covid-19 disinformation briefing No.3
ISD briefing
Far-right exploitation of Covid-19
Profit and Protest
Page Name Ad type
12th May 2020
Far-right exploitation
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work, please sign up to our mailing list,
or get in touch at info@isdglobal.org.
www.isdglobal.org
www.isdglobal.org POBox
PO Box75769
75769| London
| London| SW1P
| SW1P9ER
9ER| UK
| UK 121You can also read
