Yearbook 2020 Building IP value in the 21st century - Prepare for litigation and avoid it where possible - SpencePC

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Yearbook 2020 Building IP value in the 21st century - Prepare for litigation and avoid it where possible - SpencePC
Prepare for litigation and avoid it where possible

                                                 SpencePC
                                           William C Spence

               Yearbook
                                          2020
Building IP value in the 21st century
Yearbook 2020 Building IP value in the 21st century - Prepare for litigation and avoid it where possible - SpencePC
Yearbook 2020 Building IP value in the 21st century - Prepare for litigation and avoid it where possible - SpencePC
SpencePC | International

Prepare for litigation and
avoid it where possible

By William C Spence, SpencePC

If litigation is war then patent litigation is certainly   patents concurrently around the world. This
one of the most devastating forms of litigation            is best accomplished through a global patent
warfare. It is well known that US patent litigation        monetisation campaign coordinated by an
can cost millions of dollars on top of court costs.        experienced and knowledgeable firm capable
US patent litigation is also:                              of managing the complexity associated with
• time-consuming;                                          such a campaign that is closely tailored to the
• distracting to the core business;                        client’s needs and the characteristics of the
• harmful to public image; and                             intellectual property.
• unpredictable.
                                                           Synergies from coordinating patent
   The high risks involved in patent litigation mean       monetisation in multiple jurisdictions
that it should be a seldom-used tool of a successful       The United States, Germany and China have
patent licensing programme. Today, a successful            differences in patent law and patent litigation
patent owner must consider a more global and               procedure, while their market conditions offer
nuanced approach to patent monetisation.                   unique benefits to and confer different risks on
   If a patent owner wishes to succeed in licensing        patent owners (see Table 1).
patents in 2020 and beyond, it must carefully                 A party pursuing monetisation and/or
develop and execute a global licensing campaign            litigation in only a single country, regardless of
that prepares for litigation but avoids it where           which country, is likely to encounter at least one
possible. Lobbing legal grenades at the enemy              unique challenge. For example, in the United
is no longer a viable tactic. Now, the strategy            States, a patent owner may be unable to obtain
must be to apply suitable pressure in the most             an injunction, or face inter partes reviews or early
appropriate places to facilitate a resolution within       motions to dismiss based on patent invalidity that
the desired value range, but without invoking full-        stops litigation in its tracks, thus removing the
blown patent litigation. Nevertheless, sometimes           ‘stick’ for monetisation. In Germany, a patent
a resolution may be possible only through war.             owner may be unable to obtain discovery needed
However, as Sun Tzu once wrote in the Art of               to prove its case, or to obtain punitive damages,
War: “To fight and conquer in all your battles             providing a weak stick that limits the return
is not supreme excellence; supreme excellence              on investment. In both the United States and
consists in breaking the enemy’s resistance                China, even if an injunction is obtained, it may
without fighting.”                                         not affect manufacturing that occurs elsewhere.
   From 2020 onwards, ‘supreme excellence’ in              Some enforcement challenges are shared between
patent monetisation requires that patent owners            Germany and China, such as the likelihood of
develop global strategies to successfully license          a lower damages award than might be awarded
intellectual property. This includes obtaining             in the United States (eg, median damages in
patents in strategic foreign jurisdictions but             China in patent litigations brought after 2014
also tactically licensing and enforcing such               were less than $5,000, although maximum

IAM Yearbook 2020                                                                                            59
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International | SpencePC

TABLE 1. Patent law and procedure
                    United States                   Germany                       China
Litigation costs    $3 million to $4 million        $100,000 to $500,000          $50,000 to $100,000
Time to trial       24 to 36 months                 Nine months                   Eight to 14 months
Damages             $8.9 million median             Largest award: $2.7 million   $5,000 median; $50 million
                    Largest award: $2.5 billion                                   maximum
                                                                                  Statutory: Rmb100,000 to
                                                                                  Rmb5 million
Injunctions         Rarely granted without direct   Automatic on finding of       Automatic on finding of
                    competition                     infringement                  infringement
Discovery           Extensive document and          Almost no discovery           Almost no discovery
                    deposition discovery                                          Private Investigators often
                                                                                  used to gather evidence
Contingency fees    Allowed                         Not allowed                   Allowed but strictly regulated

damages of approximately $50 million have been            litigation damages. From 2012 to 2016 the median
awarded there more recently). Although typical            damages award in cases that went to trial was $8.9
Chinese damages have historically been low,               million – far greater than the median damages
the current trend in damages is drastically and           award in China of less than $5,000, but less than
quickly increasing, with the average damages              the recent maximum. Moreover, in the United
award from the Beijing IP Court increasing                States, a court can award triple damages if there is
from $52,000 to $162,000 between 2015 and                 wilful infringement, in addition to attorney fees.
2017. By coordinating a global monetisation               By contrast, punitive damages are not available in
campaign, a business’ patent portfolio may                Germany or China.
collectively benefit from each jurisdiction’s                Unlike most foreign jurisdictions, US patent
unique characteristics by initiating concurrent           litigation also allows liberal pre-trial discovery.
licensing and/or litigation activities in all             The liberal discovery contemplated by the US
three places.                                             Federal Rules of Civil Procedure allows extensive
   One important aspect of deriving synergies from        discovery of an accused infringer’s electronic
concurrent patent lawsuits is to engage a law firm        communications, sales numbers, manufacturing
capable of not only enforcing in its home country,        processes and any other information “relevant
but also capable of strategising and coordinating         to any party’s claim or defense and proportional
in the various other possible countries, their courts     to the needs of the case” (Fed R Civ P
and agencies: a complex task.                             26(b)(1)). Such liberal discovery is largely
                                                          responsible for significantly higher costs of
Comparison of patent litigation in the United             litigation and longer periods of time between
States, China and Germany                                 filing and trial, but allows a plaintiff to obtain
Challenges and advantages of patent litigation in         information it otherwise might struggle to
United States                                             obtain in jurisdictions without a similar scope of
The United States has historically occupied               pretrial discovery.
centre stage in international patent litigation              Nonetheless, patent litigation in the United
activity. One major reason for this is the fact           States seems to be trending downwards; likely
that the United States is home to the majority            due to US patent law changes that resulted in
of patents in force. In Figure 1 (generated from          the consensus view that US patent litigation is
the World Intellectual Property Data Centre),             now a riskier and more expensive proposition for
the number of US patents in force is much                 patent owners. Contributing factors likely include
greater than that of, for example, Germany or             the following:
China, although China’s numbers are trending              • The America Invents Act (2011) created
upwards very rapidly.                                        new post-grant review processes: inter partes
  The United States is also an obvious location              review and covered business method review.
for litigation when a client seeks to maximise               An accused infringer uses these post-grant

60                                                                                              IAM Yearbook 2020
                                                                                           www.IAM-media.com
SpencePC | International

  proceedings to invalidate patents and delay
  district court litigation.
• eBay Inc v MercExchange LLC (547 US 388, 391
  (2006)) is a Supreme Court decision reversing
  a decade-long presumption that a successful
  patent plaintiff is entitled to a permanent
  injunction to prevent continued infringement.
  After eBay, patent owners who do not practise
  their patent or are not in direct competition with
  the infringer only rarely obtain an injunction.
• The patentable subject matter trio of Supreme
  Court cases, Bilski v Kappos (561 US 593
  (2007)), Mayo Collaborative Servs v Prometheus
  Labs Inc (566 US 66 (2012)) and Alice Corp Pty
  Ltd v CLS Bank Int’l (134 S Ct 2347 (2014)),            William C Spence
  have made it far harder to enforce software and         Partner
  business method patents and has limited the             william.spence@spencepc.com
  pharmaceutical method of treatment patents.
• Octane Fitness LLC v ICON Health & Fitness Inc          William C Spence is a trial lawyer and founding
  (134 S Ct 1749 (2014)), increased the danger to         partner of SpencePC, an IP and complex litigation
  patent plaintiffs of being forced to pay attorney       boutique firm in Chicago. The firm assists both
  fees if they lose.                                      individual and business clients to obtain the best
                                                          possible outcome in contentious legal matters. Mr
   However, Congress may overturn many of                 Spence’s extensive experience includes litigation,
these decisions.                                          arbitration and mediation involving a wide range
   Senators Tillis and Coons, the chairman and            of IP and complex commercial disputes. He also
ranking member of the IP sub-committee, recently          has extensive experience with patent monetisation
held three days of Congressional hearings on a bill       strategies and management of complex, international
that would revise 35 USC Sections 100, 101 and            patent infringement litigation involving multiple
112 to overrule Mayo and Alice by abrogating the          parties and jurisdictions, including in Asia.
judicially created exceptions to patent eligibility.         Mr Spence is a graduate of the University of Notre
The bill is still in the early stages but has garnered    Dame – where he obtained separate BS degrees in
bipartisan support and a new draft should be              chemical engineering and biophysics – and of the
proposed later in 2019.                                   University of Houston Law Centre.
   Senator Coons also recently re-introduced
the STRONGER Patents Act, which would
overrule eBay and substantially weaken post-grant        arrangements enable greater access to justice;
proceedings by standardising requirements for            patent owners without the financial means can
challenging a patent and heightening the standard        retain quality litigation counsel by effectively
of review to “clear and convincing evidence”,            paying for such counsel with a share of future
which is highly deferential to examiners. While          enforcement and/or licensing proceeds, if any.
it does not seem likely that it will pass through        In foreign jurisdictions that do not permit such
Congress, it demonstrates a growing trend                contingency arrangements, a patent owner must
to restore stronger patent protections in the            be able to pay the attorney’s hourly fee plus
United States.                                           costs to enforce a patent; although lower than
   One thing that has not changed in US                  in the United States, it can still be prohibitive.
litigation is the availability of contingency            Thus, another potential global patent litigation
arrangements to pay for attorney fees and/or             strategy is for a patent owner to retain a US firm
costs. Patent owners routinely pay for US legal          on contingency to combine patent litigation
services by agreeing to non-recourse contingency         with lower cost enforcement activities outside
arrangements; nothing is paid to the attorneys or        of the United States, to increase the leverage
law firms unless the patent owner wins, in which         and potentially increase the likelihood of a
case the attorney or firm receives a percentage          higher settlement payment likely to fairly value a
of the award or settlement. In principle, such           portfolio of asserted patents.

IAM Yearbook 2020                                                                                            61
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International | SpencePC

FIGURE 1. Patents in force in the United States, China and Germany from 2004 to 2016

 3,000,000

 2,250,000

 1,500,000

     750,000

           0
                    2004   2005      2006    2007   2008       2009   2010             2011      2012    2013    2014        2015     2016

                                            China              Germany                        United States of America

FIGURE 2. Litigation cost and time to trial across jurisdictions

                             Typical Litigation Cost                                               Time to Trial (average)
     $4,000,000                                                                   40

     $3,000,000                                                                   30
                                                                         Months

     $2,000,000                                                                   20

     $1,000,000                                                                   10

               $0                                                                  0
                     United States     Germany         China                            United States      Germany            China

Challenges and advantages of patent litigation                           German patent litigation remains popular
in Germany                                                            because of the strong injunctive powers of German
Germany operates a dual patent litigation system                      courts. Injunctions in German courts are granted
in which different courts handle invalidity and                       as a matter of right under law, so long as the court
infringement separately. Validity challenges are                      finds infringement. This provides a patent owner
handled either through opposition proceedings at                      with significant leverage, for post-injunction
the same patent office that granted the patent or                     settlement discussions, and against competitors
at the German Federal Patent Court, where cases                       who cannot afford to suffer a shut down. The
are heard by technically trained judges. Currently,                   settlement leverage often includes local products or
the biggest challenge for the German patent                           processes, as well as worldwide products or services
system is whether the Unified Patent Court                            given today’s European Union as a major market
(UPC) Agreement ratification will be upheld.                          for defendants brought into German proceedings.
The German Constitutional Court is scheduled to                       Moreover, German courts are more likely to
hear arguments and render a decision on the issue                     issue injunctions on standard-essential patents
between July and September 2019. The UPC                              for a cost. True contingency arrangements are
and unitary patent will broaden the scope of the                      unavailable in German proceedings.
patent and any patent litigation decision to cover                       In addition to the injunctive power of the
all signatory nations, which encompasses the                          German Courts and patents, the jurisdictional
European Union except Spain and Poland; but is                        reach that Germany exercises over patent
unlikely to affect damages significantly.                             infringement is greater than most nations.

62                                                                                                                       IAM Yearbook 2020
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SpencePC | International

Before the mid-2000s, German courts held                 prevail in China’s courts at least as much as
that if a process or machine patent is at least          Chinese plaintiffs.
partially infringed within the territorial limits of        With rapid timelines in Chinese courts, a
Germany and then exported for the completion             plaintiff that files suit without having its evidence
of the infringement, the actions will be treated         lined up may find itself in trouble, but a defendant
as if the entirety of the infringement occurred          may feel even more rushed, without warning of the
in Germany. In some cases, the jurisdiction              lawsuit beforehand. Although plaintiffs in China
has applied so broadly to even cover internet            cannot obtain pre-trial discovery, plaintiffs can hire
advertisements written in German as offers for           private investigators in China who go far beyond
a good that infringes a German patent even if            private investigators in the United States or Europe.
the product may not be actually purchased in                Although Chinese patent litigation may result
Germany. For now, these jurisdictional bounds            in damages awards seemingly lower than those
provide a valuable tool in global monetisation           available in the United States, Chinese courts
and litigation strategies.                               almost always grant injunctions to prevailing
   Finally, a potential challenge in German patent       plaintiffs similar to Germany. Moreover, damages
litigation is the risk that a losing party may be        in Chinese patent infringement lawsuits seem to
ordered to pay court fees and attorney fees. While       be trending upwards. China’s highly anticipated
these payments are unlikely to rise to US levels,        Fourth Amendment of the Patent Law will
German litigation can still be costly compared to        include several key revisions which will certainly
other less expensive jurisdictions.                      make foreign patent litigation and monetarisation
                                                         more attractive. The amendment will increase
Challenges and advantages of patent litigation           the statutory damages range from Rmb10,000 to
in Asia                                                  Rmb1 million, to Rmb100,000 to Rmb5 million.
Like Germany, China also maintains a dual                In addition, the amendment will raise punitive
system where patent infringement is separately           damages against wilful infringement to up to five
determined by courts and patent invalidity               times the awarded statutory damages. There will
proceedings are determined at the patent office.         be an additional clause shifting the burden of
Chinese patent law is largely based on German            proof onto the alleged infringer once the plaintiff
patent law. China established three specialised IP       produces prima facie evidence.
courts between 2014 to 2015, in addition to the 50          The revised Japanese Patent Act 2019 (recently
Intermediate People’s Courts, to try infringement        signed into law and expected to take effect in
cases. Challenges to validity, on the other hand,        2020) has significant re-formulations to damages
are handled by the China National Intellectual           calculations. Revised Article 102 allows the
Property Administration.                                 Japanese courts to factor over-hanging lost profits
   Recent statistics indicate that Chinese courts        in final damages calculations, as well as allowing
may be far friendlier to foreign patent owners           them to determine the potential monetary amount
than previously thought. A 4 July 2016 IAM               if the infringer and patent owner entered into a
blog post (www.iam-media.com/blog/detail.                contractual agreement.
aspx?g=8dc59dc8-6405-4b86-b241-27e89afc6089)                The Korean Intellectual Property Office
reported that in 2015, foreign plaintiffs won 100%       (KIPO) recently indicated that there are proposals
of the 65 cases that they filed in Beijing’s IP court,   to amend the Korean Patent Act, specifically
although about 75% of those cases concerned              focusing on increasing monetary damages as
trademarks. Notably, foreign plaintiffs continue to      a remedy for patent infringement. With the

     “With rapid timelines in Chinese courts, a plaintiff that files
      suit without having its evidence lined up may find itself in
        trouble, but a defendant may feel even more rushed,
             without warning of the lawsuit beforehand”

IAM Yearbook 2020                                                                                           63
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International | SpencePC

addition of enhanced damages, the KIPO hopes           Comment
that this will incentivise both the protection and     Due to variances in the patent laws of different
litigation of intellectual property in South Korea,    countries, businesses are wise to carefully consider
to make it a lucrative country to engage in a patent   the potential benefits of strategically coordinating
monetisation strategy.                                 concurrent patent monetisation across multiple
   More recently, Singapore is in the nascent          countries. As a first step, businesses should
stages of implementing significant amendments          carefully plan how to develop or acquire key assets
to its own IP acts (eg, capping the length of          that can comprise a global patent portfolio, either
trial and limiting damages parties may claim).         through foreign patent prosecution or through
The most striking modification would come in           aggressive purchasing of foreign patents, perhaps
the form of a specialised litigation track where       with an eye towards combining with an existing
Singapore’s High Court would handle all litigation     US patent portfolio. Once a global patent portfolio
disputes. Further, according to the US Chamber         is compiled, businesses will likely benefit most
of Commerce Global Innovation Policy Centre’s          from a centrally coordinated global enforcement
2019 International IP Index, Singapore ranks           strategy. Careful consideration should be given
number one in the world for patent protection,         when selecting the right law firm to coordinate
strengthening Singapore’s marketability relative to    your patent monetisation strategy, discover the
patent monetisation.                                   synergies particular to your factual scenario and
                                                       leverage both to the greatest benefit.
Comparison of cost and time for patent litigation
between jurisdictions
US patent litigation is significantly more
expensive and drawn-out than German patent
litigation, which in turn is more expensive
and drawn-out than Chinese patent litigation.
Statistics reported by Global Patent Litigation:
How and Where to Win confirm the expected              SpencePC
trend (see Figure 2).                                  515 N State Street
   When it comes to damages, you get what              Suite 1801
you pay for. The median damages amount for             Chicago IL 60654
the United States (about $8.9 million) are so          United States
significantly larger than those in China (about        Tel    +1 312 404 8882
$5,000) that a similar graph comparing these           Fax +1 312 635 2299
damages is not needed.                                 Web www.spencepc.com

64                                                                                         IAM Yearbook 2020
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