BUSINESS 2021 - Massey University
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2021 BUSINESS
01
CONTENTS
BUSINESS
CONTENTS
NGA IHIRANGI
02 Welcome to the Massey Business School
BUSINESS DEGREES
04
17
Bachelor of Business
Conjoint Degrees
18 Bachelor of Accountancy
20 Bachelor of Agricommerce
28 Bachelor of Sport Management
OTHER PROGRAMMES
30 Communication Qualifications
31 Diploma in Business Studies
31 Certificate in Business Studies
CONTACT MASSEY
32 Contact Massey for more information
UPDATED MAY 2020
Please note: The information contained in this publication is indicative of the of-
ferings available in 2021 and subsequent years. This information may be subject to
change. While all reasonable efforts will be made to ensure listed programmes are
offered and regulations are up to date, the University reserves the right to change
the content or method of presentation, or to withdraw any qualification or part
thereof, or impose limitations on enrolments. For the most up to date information
please go to www.massey.ac.nz
02
STUDY A
DEGREE
WELCOME
TO THE MASSEY
BUSINESS SCHOOL
NAU MAI HAERE MAI KI TE KURA WHAI PAKIHI He kai kei aku ringa! Koia hei mihi atu ki a tātou kei te tātou te tikanga kia
How do you give yourself the best advantage in the competitive world of tīkina atu e tātou te pito mata hei oranga mō tātou.
business? By getting started with us. I have food in my hands! This is a word of encouragement to remind
Massey Business School provides an opportunity to establish a career ourselves that we have the power to utilise our basic skill set to reach our
in business through the development of advanced discipline-specific fullest potential.
knowledge, and the skills and networks critical to the future of work. Professor Stephen Kelly
Through a combination of course work, internships, project opportunities, Pro Vice-Chancellor and Dean, Massey Business School
extra-curricular activities, and international exchange programs, Massey
Business School has developed a learning environment that is challenging *AACSB International (Association to Advance Collegiate Schools of Business)
and full of opportunity. We also provide you with flexibility, allowing you
to study on and off campus through exceptional face-to-face and online EZEKIEL RAUI
learning facilities, full or part-time depending on your needs, and with (Te Rarawa)
program structures that allow you to explore other areas of interest, or Graduated in 2019
deepen your knowledge by studying more than one area of specialization. Programme Manager, Te Rau Ora
We also believe that rather than just study business our students should Since my first failed attempt at
practice business. That’s why we partner closely with leading New organising a talent show, I knew
Zealand and global companies and offer a range of internships and other business was for me. From the
opportunities, allowing you to interact with businesses as part of your ideation stage right through to
program. Our Trading Room, the first for a New Zealand university, allows pitching an idea to potential
students to trade in real dollars on the NZX, and other practice facilities stakeholders, I have always
enable hands-on experience in entrepreneurship and business analytics. enjoyed the thrill that business
We also recognize that today’s students need skills that can take them has to offer.
to the top of the business world anywhere, so we focus on relevant and The Bachelor of Business helped
future-focused learning that is global in its application. For example, our me come to understand the
recently refreshed Bachelor of Business has been redesigned to focus on importance of infrastructure, the
critical thinking and build resilience and adaptability in our graduates – to necessity of understanding my
ensure they are equipped for a rapidly changing world. audience, the key role a team plays in the wellbeing of an organisation.
Massey Business School is ranked in the top two per cent of business I was exposed to business leaders, innovators, policy makers and more,
schools globally and holds the prestigious AACSB* accreditation, along who continued to add value to what I was studying and encouraged me
with a range of subject-specific accreditations. Several of our programmes to go further.
are ranked in the top 200 globally by Quacquarelli Symonds (QS) and we One major takeaway from my degree that has shaped me into who I am
have some of the finest academics here to guide you through research-led today is the importance of ensuring sustainability. This includes being
teaching. You are learning the latest trends from experts in their fields. socially, economically, culturally and environmentally sustainable, as well
With three campuses across the North Island and a 50-year history of as placing a priority on future-proofing and building your business into
quality distance learning, we are committed to ‘anywhere, anytime’ one that can sustain itself.
learning. Students often note our flexible approach, small class sizes and I am a Programme Manager for Te Rau Ora, a workforce development
caring environment as being key to their success. organisation focused on improving the health workforce, with a specific
Whether you dream of being a CEO, entrepreneur, economist, human focus on Māori health. I am responsible for the eight people in my team,
resources manager, marketing manager, property developer, or even if who I feel I am able to support as a result of what I have studied and
all you know is that you want to excel in the business world, we can experienced during my time at Massey University. Without my degree, I
help. Massey Business School will get your career started from a strong do not feel I would be able to confidently lead the team or make effective
foundation and ensure you have the skills to succeed, no matter where decisions.
your future takes you. I am the first in my family to attend and graduate from university. I never
thought that completing a degree was a part of my future, but the
Bachelor of Business made that possible – so much so that I intend on
studying towards a PhD.
CONNECT
INTERNSHIPS
PRACTICAL LEARNING
INDUSTRY PARTNERS
COLLABORATION
MASSEY
BUSINESS
SCHOOL
04
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
BACHELOR OF BUSINESS
EQUIVALENT TO 3 YEARS
OF FULL-TIME STUDY
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ OR VIA
DISTANCE LEARNING BBus
A GOOD FIT IF YOU... > An ethical and culturally sensitive professional
> Want to gain skills all employers are looking > A specialist in at least one area of business
for, as well as detailed knowledge in business expertise, and well-versed in the business
subjects you are interested in fundamentals
> Want to learn how to change business for the
better, or start up your own SCHOLARSHIPS
> Can think things through analytically There are a large number of scholarships
> Enjoy meeting new people, and are a good available to first-year and current Massey
communicator University business students including hardship
and sports-related scholarships.
SOUGHT-AFTER BY EMPLOYERS Our Future Leaders Scholarship is a prestigious
Within six months of graduation, approximately scholarship to recognise emerging leaders
85% of Massey’s Bachelor of Business graduates enrolling in full-time business and agricommerce
are employed in the business area of their choice programmes at Massey University.
in New Zealand or internationally. When you Visit massey.ac.nz/scholarships for more
study the Bachelor of Business you will gain information.
the leadership, communication, teamwork and
creative skills that employers are looking for. INTERNATIONALLY ACCREDITED
Massey’s business school is ranked in the top
WHAT IS IT LIKE? two per cent globally, with accreditation from
Massey University’s Bachelor of Business is AACSB International (Association to Advance
about you getting the most from your studies in Collegiate Schools of Business).
business, so you can go on to a great career. Massey University’s accountancy and finance
programme ranks in the top 150 universities in
DEVELOP THE SKILLS EMPLOYERS the world and its business and management
ARE LOOKING FOR studies in the top 200 by QS (Quacquarelli
The Bachelor of Business will give you many Symonds) rankings. We are also ranked in the
skills you can use in many different types of top 150 universities
businesses, in New Zealand and around the worldwide for business
world. You will be: administration and
> Someone that has a sound base in the finance programmes by
business fundamentals of accounting, the ShanghaiRanking's
economics, finance, management, marketing, Global Ranking of Academic Subjects.
law and communication
> An independent learner ENTRY REQUIREMENTS
> An innovative thinker To enrol in the BBus degree you must have
> An effective communicator an entrance to university qualification, either
> Able to lead or work within a team through Bursaries and Scholarship Examinations,
> Someone who can find and use the latest NCEA, New Zealand University Entrance,
knowledge to grow a business Admission with Equivalent Status, Discretionary
> Effective in multi-cultural and international Entrance or Special Admission.
business environments
05
STUDY A
DEGREE
English and Maths are desirable school subjects. A school background in > Economist, economic statistician, business/policy/risk analyst, economic
Accounting and Economics is useful but not essential. forecaster, financial advisor or consultant
Exemptions on the basis of high NCEA Level 3 marks are available in > Small business manager, new venture initiator, or project manager
Statistics, Accounting and Economics. > Financial analyst, investment banking analyst, sharebroker, or
Students who have achieved 24 credits at NCEA Level 3 with an average financial consultant
of Merit and have a high overall achievement, or have a scholarship in the > Human resource or recruitment manager, or facilitator in
relevant subject(s), may be eligible to be exempt from taking the following employment relations
core courses: 115.112 Accounting for Business, 115.113 Economics of > International market developer, or dealer in exporting, licensing,
Business. Students who think they are in this category, can apply for an and importing
exemption by contacting Student Advice and Information. Please note > Market researcher, marketing manager, or advertising and
that students will need to take another course in place of any exemptions communication specialist
granted and even if eligible, we do not advise applying for more than two > Professional sports administrator, sports marketer, or events manager
exemptions. > Property manager, property developer, or valuer.
PLANNING YOUR PROGRAMME TYPICAL PATTERN FOR A BBus DEGREE
Completing the minimum 360 credits needed for the BBus degree will Year 1 Year 2 Year 3
normally take you three years of full-time study. Students who intend to
study part-time will manage their study over a longer time frame but not 115.111 Strategic Workplace 115.211 300-level
exceeding eight years. Communication (15 credits) (15 credits) (15 credits)
You need to choose a major when you begin your BBus studies. However 115.112 Accounting for Business 115.212 300-level
do not be concerned about this, as you may change your major if you (15 credits) (15 credits) (15 credits)
identify a new direction or interest during the first year. Some students
know what they will major in when they begin BBus studies, while others 115.113 Economics of Business 200-level 300-level
prefer to keep their options open. If you are not sure you should include (15 credits) (15 credits) (15 credits)
the six core 100-level courses in Year One, this will ensure you have more
115.114 Finance Fundamentals 200-level 300-level
choice later on.
(15 credits) (15 credits) (15 credits)
The BBS core courses are:
115.111 Strategic Workplace Communication 115.115 Management in Context 200-level Elective
115.112 Accounting for Business (15 credits) (15 credits) (15 credits)
115.113 Economics of Business
115.114 Finance Fundamentals 115.116 Introduction to Marketing 200-level Elective
115.115 Management in Context (15 credits) (15 credits) (15 credits)
115.116 Introduction to Marketing Elective 100 or 200 level Elective Elective
115.211 Business Law (15 credits) (15 credits) (15 credits)
115.212 Fundamentals of Leadership and Teamwork
Elective 100 or 200 level Elective Elective
The BBus is a flexible programme, which allows students to decide which (15 credits) (15 credits) (15 credits)
of the available courses to study each semester, depending on their needs 120 credits 120 credits 120 credits
and objectives.
Compulsory Major Elective
INTERNATIONAL OR ENGLISH-AS-SECOND-LANGUAGE STUDENT ADVICE
The language used in the study of business can be technical. If English > Most courses are 15 credits each
is your second language, 192.101 and 192.102 will be useful to help you > Core courses: 120 credits in total
understand and use English at the necessary level, which will support the > Major courses: 120 credits in total
successful completion of your Bachelor of Business. > Elective courses: 120 credits with no more than 90 credits at 100-level
192.101 is Academic English for ESOL Students. It includes advice, practice and at least 15 credits at 300 level. Elective courses may be taken from
and assessment of reading, writing, speaking and listening at university for the Schedules to any undergraduate degree or diploma in the Massey
students from non-English-speaking backgrounds. Business School including the BBus, or from any undergraduate degree
192.102 is Academic Writing for ESOL Students. It includes advice, or diploma within the University.
practice and assessment in essay and report writing for students from non-
English-speaking backgrounds. PATHWAY TO POSTGRADUATE STUDY
These courses both include research-based written assessments of more ENROL IN...
than 1000 words.
ä
CAREERS Bachelor of Business [3 years] â
Postgraduate Diploma in
More than any other business degree, the Bachelor of Business equips you Business [1 year]
with flexible and highly portable skills that employers welcome. Your skills ä è ä
will be useful across industries, in small businesses settings and within
multi-national organisations. Master of Management Master of Business Studies
Depending on the major specialisation that you choose for your Bachelor of [1.5 years] [1.5 years]
Business you can join the world of business in many different roles, such ä
as: Doctor of Philosophy
> Management accountant or financial accountant [3 years]
> Business, systems or information analyst
> Public relations, communications manager, or media consultant
06
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING ACCOUNTANCY
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
A GOOD FIT IF YOU...
> Are able to consider the bigger picture in problem solving situations
> Enjoy business subjects at school
> Can communicate complex ideas in simple ways
BE READY FOR ANY BUSINESS CHALLENGE CAREERS
This degree will help you become an accountancy specialist with the broad The accountancy major prepares you primarily for careers in business.
business knowledge and skills that employers seek. However, you may also find opportunities in education, the corporate
or public sector, or as a consultant providing business or tax advisory
WHAT IS IT LIKE? services. An accountancy major can also lead to a career within general
The Bachelor of Business (Accountancy) will allow you to become an management.
accountant with an integrated business perspective. You will gain the Because the major is flexible and gives you the opportunity to concentrate
skills and confidence to measure the big decisions affecting modern on a particular area of accountancy, career options are numerous
organisations and societies. These are skills that today’s employers seek, depending on the combination of courses you choose to take. Many of
both in New Zealand and internationally. our graduates start their careers in accounting but later move into other
areas. They are able to take with them the financial and non-financial
BECOME AN EXCELLENT COMMUNICATOR performance evaluation skills important for senior executives.
You will develop your ability to identify and communicate information BBus graduates with an accountancy major can seek admission to
important to organisations. The programme will help you make financial Chartered Accountants Australia and New Zealand or CPA Australia by
and non-financial judgements from available resources and will develop completing a number of courses not specifically required in the Bachelor
your interpersonal, computer and business communication skills. of Business degree. The right course selection also provides graduates
with maximum exemptions for ACCA, and ten exemptions for CIMA. If you
A PROFESSIONAL ACCOUNTANCY CAREER? would like more information on professional body membership, please
If you are certain you would like to follow a professional accounting contact the School of Accountancy Administrator. You should seek advice
career, you should consider the Bachelor of Accountancy programme as an early in your degree programme as a number of the required courses
alternative to the Bachelor of Business (Accountancy). See page 18. should be included in your degree as electives, making the order of course
selection important.
CARL GRAY BBus (Accountancy)
Graduated in 2016.
Auditor – KPMG.
"The flexible study options include being able to view lectures online and
participate in virtual classrooms which allowed me to study the Bachelor
of Business when I wanted and in a way that worked for me.
The lecturers were all fantastic; their knowledge and real world
experience helped to bring the topics alive and provide relevance to what
we were learning."
07
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING ECONOMICS
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
SOUGHT-AFTER BY EMPLOYERS
Massey’s economics programme has been acknowledged by
industry for its quality and content. Our graduates are sought after
by major public and private sector employers for their leadership,
communication and critical thinking skills. Many are now placed
in prestigious organisations within New Zealand and around the
world.
CAREERS
The skills and knowledge of trained economists are in demand by
public and private sector, large and small firms, large international
agencies, schools and universities, economic policy makers and
social organisations. The following list are examples of some of the
options open to you:
Agricultural economist
Business analyst
Economic consultant
Energy research officer
Environmental economist
Financial policy advisor
A GOOD FIT IF YOU... Health economist
Would like to figure out how to make the world a better place International economist
Enjoy working with numbers Institution development coordinator
Think analytically and logically Microeconomics analyst
Trainee dealer
BECOME A BUSINESS LEADER OF THE FUTURE
Economics has a huge impact on the way the world works. Find out Treasury, the Reserve Bank and the World Bank all recruit
how to make the best of what we have and how we can improve. economics graduates. However, on graduating in economics you
are not restricted to a career as an ‘economist’. Your economics
WHAT IS IT LIKE? degree can be the gateway to employment in many other areas, like
Like most of life’s important questions, economics focuses on management, planning, politics, education, finance and banking,
complex interrelationships. It’s about how a change in one area will and journalism and the media. You can design your economics
have repercussions elsewhere. An economics degree from Massey major to meet your interests and career objectives.
will provide you with ways of thinking about the world, how to make
the best of what we have and how to improve on it.
FLEXIBILITY
Massey’s Bachelor of Business (Economics) gives you lots of
flexibility in the subjects that you study. You will gain a strong
grounding in economic theory as well as a broad understanding
of the core elements of business such as accountancy, finance,
marketing and management.
08
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING FINANCE
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
A GOOD FIT IF YOU... > Share Broker: acts as an agent for buyers and
> Have an analytical mind and enjoy sellers of securities and provides advice to
working with numbers customers on financial matters
> Are interested in money and how
financial institutions work FINANCIAL POLICY
> Keep a calm head in stressful situations > Analyst, Public Company: provides economic
costing support of operational and strategic
WHAT IS IT LIKE? decisions, micro-economic analysis of firms
A finance major lets you structure a personal and market and prepares forecasts and
study programme incorporating a wide range of simulations
disciplines to help develop your numeracy, logic > Analyst, Reserve Bank: develops policies
and analytical skills. relating to the prudential supervision of
banks and monitors, analyses and reports on
AFFECT WHERE MONEY GOES financial information relating to registered
Finance is all about the systems, institutions banks. Conducts research on matters relating
and instruments involved in the transfer of to the banking system
funds between individuals, businesses and > Analyst, Treasury: provides economic analysis
governments. This includes vital, short-run for development of social policy and analysis
decisions such as cash management and of cash flow for Government decision-making
credit policy, which affect the survival of an (investments) as well as provision of budget
organisation, as well as long-term decisions forecasts for policy implementation
such as investment in plant and equipment,
fund-raising, and mergers and takeovers. MANAGERIAL FINANCE
> Capital Budgeting Analyst: evaluates and
CAREERS recommends the selection of strategic assets
With your major in finance a wide range of > Financial Analyst: prepares and analyses
employment opportunities will be open to you. the firm’s financial plans and budgets and
You may find employment in corporations, retail assesses the firm’s risk-return profile
and wholesale banking, insurance companies, > Cash Manager: maintains, controls and
finance companies, or brokerage houses. economises the daily cash balances of a firm
> Credit Manager: evaluates credit applications
SECURITIES and is responsible for the collection of
> Securities Analyst: studies shares and accounts receivable
other securities, economic activity, specific
industries and provides advice to securities BANKING RETAIL
firms and their customers, fund managers, > Bank Manager: supervises customer services
and insurance companies loans, mortgages, deposits and investment
> Investment Banking Analyst: originates and accounts and supervises branch activities
structures securities issues and provides > Loans Officer: evaluates credit of personal and
advice on mergers, acquisitions and business loan applicants.
divestments, other business and economic
issues09
STUDY A
DEGREE
KEY FACTS FINANCIAL PLANNING
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS AND ADVICE
STUDYING IN NZ A major of the BBus
A GOOD FIT IF YOU LEARN FROM LEADING BUSINESS EXPERTS
> Enjoy working with people The Massey Business School is one of the country’s leading and largest
> Have an aptitude for maths, finance and economics business schools and is AACSB accredited.
> Are a financial adviser that wishes to up-skill and gain Certified Massey University’s business and management studies ranks in the top
Financial PlannerCM Professional certification. 250 (by QS (Quacquarelli Symonds) rankings). We are ranked No.1 in
New Zealand and in the top 150 universities worldwide for our business
WHAT IS IT LIKE? administration and finance programmes by ShanghaiRanking.
The Bachelor of Business (Financial Planning and Advice) will help you Our staff are actively researching both nationally and internationally,
become a professional financial adviser with the skills to work across large bringing the most relevant developments in business theory and practice to
or small business, in the banking industry or as a consultant. It is an area the classroom.
of growth, with qualified financial advisers commanding high salaries.
SCHOLARSHIPS
IN DEMAND There are many scholarships available to first-year and current Massey
As the population of New Zealand ages and comes closer to retirement, University business students including hardship and sports-related
an increasing number of people will be seeking financial help. This, along scholarships. Our Future Leaders Scholarship is a prestigious scholarship to
with increasing scrutiny of financial institutions, is creating more demand recognise emerging leaders enrolling in full-time business, communication
for qualified financial planning and advice professionals. and agricommerce programmes at Massey University.
A new Code of Professional Conduct for Financial Advice Services is being
implemented in New Zealand in 2020, which increases the requirements CAREERS
for financial advisers in NZ, and will make your BBus (Financial Planning There is a shortage of highly-skilled financial advisers in New Zealand.
and Advice) even more sought-after. The Financial Planning Standards Board has a goal to have 250,000 CFPCM
professionals in 40 territories around the world by 2025. In New Zealand,
WHAT DOES A FINANCIAL ADVISER DO? there were 279 CFPCM professionals as at the end of 2017, leaving a big
A financial planner or adviser works with people and companies to help gap to fill.
them make the best financial decisions for their situation. You may A qualification in financial planning and advice will set you up for a wide
help individuals with advice on mortgages, term investments, shares or range of careers, in banks or companies that specialise in finance or as a
insurance options. specialist in a small to medium sized company. Many financial advisers are
self-employed.
BECOME A HIGHLY QUALIFIED PROFESSIONAL There are huge opportunities in the financial planning area – you will be
You may be taking the first steps towards becoming a financial adviser, or in demand and employment opportunities are predicted to rise much faster
you may currently be a competent financial adviser looking to gain further than average in the coming years. Careers include:
certification. The learning in this degree will help you on both those paths. > Financial planner
You will learn the skills required for the Financial Planner Competency > Financial adviser
Profile of the Financial Planning Standards Board. > Wealth manager
The BBus (Financial Planning and Advice) also satisfies the education > Insurance adviser
requirements for becoming a Certified Financial PlannerCM Professional. > Mortgage adviser.10
STUDY A
DEGREE
HUMAN RESOURCE
KEY FACTS MANAGEMENT AND
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ EMPLOYMENT
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING RELATIONS
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
A GOOD FIT IF YOU...
> Have strong written and oral communication skills
> Are interested in collaboration and team work
> Would like to develop your skills in working with others and
resolving people-related concerns in the workplace
> Are interested in how organisations function and manage
employment relationships
GAIN THE SKILLS EMPLOYERS SEEK
Massey’s Bachelor of Business (Human Resource Management and
Employment Relations) will give you the theoretical, policy and business
skills you need to understand, manage and collaborate effectively with
people in the workplace.
WHAT IS IT LIKE?
When you study the BBus (HRMER), you’ll look at how employees are
selected and recruited, and how work is designed and measured so that an
organisation can create value from (and add value to) its employees. You’ll
also examine how different interests and power relations inform people-
related strategy and practice.
ABOUT HRM AND ER
Human resource management and employment relations involves CAREERS
various approaches to managing the relationship between people and A major in human resource management and employment relations opens
their organisations. The role of human resources (HR) and employment the door to a wide variety of careers.
relations (ER) professionals is to shape and support organisations and As a new graduate you may take up a generalist human resources/
their employees at both strategic and operational levels. They ensure that employment relations position in a private company or in the public sector.
people are managed fairly and effectively within businesses, and other There are specialist opportunities, too: in recruitment; remuneration;
organisations in the public and not-for-profit sectors. training and development; collective bargaining; change management; and
You will work to place people in positions where their skills and abilities dispute resolution.
can best be used and developed to help the organisation meet its goals. Past graduates have become consultants, policy analysts for government,
At the same time, you will help create work environments which are research officers, and entered management/employee relations trainee
engaging, participatory, rewarding and sustainable for employees. This is programmes.
vital for any organisation wanting to understand and develop their people There is increasing emphasis on human resource management and
so that they both contribute to the organisation and satisfy their own employment relations by top management in New Zealand organisations.
personal and career needs. More and more organisations now have a human resource/employment
relations manager as a key member of the senior management team.
WHAT WILL YOU STUDY? In a strategic sense, the people in the organisation are what gives that
In this major, you can take courses in human resource management (eg organisation a unique advantage. Consequently, there is growing demand
strategic HRM), employment relations (eg comparative employment for applicants who have the ability and skills to adapt to a fast-changing
relations), employment law, equality and diversity in the workplace, global economy. Human resource and employment relations specialists
contemporary issues (eg decent work) and organisational behaviour. keep up with these issues and trends.11
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND INTERNATIONAL
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS BUSINESS
STUDYING IN NZ A major of the BBus
BECOME A GLOBAL PLAYER
Gain the knowledge, skills, and abilities critical to contemporary
businesses confronted by changes brought about by globalisation.
WHAT IS IT LIKE?
The global economy has a major impact on our daily lives. The products we
use, the financial transactions we undertake and our jobs are all subject to
international business decisions. Understanding these impacts allows us
to work more effectively in society and in business.
A COMPREHENSIVE QUALIFICATION
Massey’s international business programme has a comprehensive range
of courses. You’ll learn about cross-cultural management, international
business strategy, the political economy of international business, regional
economic integration and contemporary issues relevant to international
business. The programme centres around the Asia-Pacific business
environment and its impact on Australasian business organisations.
You’ll also look at the bigger picture - focusing on the impact of the global
environment on the functional areas of international business, no matter
where you are situated.
THE REAL WORLD
MATHEW HARDIE Currently studying the Bachelor of Business You’ll examine international business through a number of case
(Management). Junior Manager, Carousel Confectionery studies and real-life examples to give you a realistic expectation and
Palmerston North Boys’ High School understanding of the business world.
The 200-level international business course was most useful as it gave
me an insight into expanding the family business. It allowed me to gain a CAREERS
greater understanding of exporting goods. As an international business graduate you will provide valuable skills
Massey has very informative lecturers who have had experience in their to all firms and government agencies involved in international business
field of choice before turning to teaching. This background allows for operations.
great examples to be used during lectures, bringing real-world context to Today, almost every large organisation has international operations in
the course. some form, and it’s an area of increasing importance. An understanding of
this will enhance career opportunities and allow you to interact effectively
with other managers from different cultures, or those using different
business practices.
Small businesses are also increasingly engaging in international business:
exporting, licensing, and negotiating strategic alliances with overseas
partners. Studying international business equips you with the keys to best
international practice.12
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING MANAGEMENT
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
A GOOD FIT IF YOU... CAREERS
Are a strong leader Your management major will prepare you for a career growing
Think clearly and analytically businesses, implementing new ideas and developing your skills and
Enjoy working with diverse people those of others to effect positive change in the world around you.
Know how to bring out the best in those around you Some examples of companies that have employed recent graduates
Take initiative to achieve the things that are important of the programme:
Air New Zealand
LEAD THE CHANGE YOU WANT TO SEE ASB Bank Ltd
Become a manager that empowers others and makes a real BP Oil (NZ) Ltd
difference to the future of our nation. Child Youth and Family
EziBuy Ltd
WHAT IS IT LIKE? Fuji Xerox (NZ) Ltd
Part of being a manager is being able to be a nimble, quick thinker, Glaxo Wellcome (NZ) Ltd
who can analyse situations effectively, consider priorities and make Housing NZ Ltd
great decisions, often under pressure. Kmart New Zealand
These are the sort of skills you will learn in Massey University’s Massey University
Bachelor of Business (Management). Mid-Central Health
New Zealand Defence Forces
LEARN FROM LEADING BUSINESS EXPERTS Tourism New Zealand
The Massey Business School is one of the country’s leading and Spark New Zealand
largest business schools - it is ranked among the top two per cent Toyota (NZ) Ltd
of business schools globally and is AACSB accredited. Tui Foods Ltd
Massey University’s business and management studies ranks in the
top 200 by QS (Quacquarelli Symonds) rankings. We are also ranked CULLUM PENI
in the top 150 universities worldwide for business administration BBus(Management)
programmes by the ShanghaiRanking's Global Ranking of Academic Graduated 2018. Airport
Subjects. Operations Coordinator,
Our lecturers are actively researching, bringing the most relevant Wellington International Airport.
developments in business theory and practice to the classroom. Ngāti Raukawa, Rangitāne ō
Wairau, Manawatū College,
RELEVANT TO POTENTIAL EMPLOYERS Foxton.
You will emerge from your studies with management skills that are My study taught me about
relevant to potential employers. Employers want people who can relationship management. It’s
think critically, communicate well and deal well with other people important to consider how you
through both written and face-to-face communication. communicate decisions that will
The Bachelor of Business will give you the leadership, affect the company, its customers
communication and critical thinking skills that will make you a and stakeholder agencies.
sought-after employee. Skills I learnt at Massey that
The Bachelor of Business will give you many skills you can use in I apply in my job include
many different types of businesses, in New Zealand and around the networking, report writing,
world. You will be someone that has a sound base in the business working with large datasets,
fundamentals of accounting, economics, finance, management, financial management and
marketing, law and communication. general communication skills.13
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS MARKETING
STUDYING IN NZ A major of the BBus
A GOOD FIT IF YOU... CAREERS
Like to be busy and have lots of energy Whatever you do with your future, marketing is certain to enhance
Can keep your cool in a pressured situation your career prospects. What’s more, if you want to set up your own
Are self-motivated - a confident, determined and business one day, it will be your marketing training that will make it
enthusiastic person happen - it’s a key element in all business activity.
Enjoy being creative and thinking outside the square This marketing major prepares you for not just marketing jobs, but
Enjoy communicating with people and working in a team also for senior positions in most areas of business, academia, and
the public sector. You could also take your skills and use them to
WHAT IS IT LIKE? start up your own business. Massey marketing graduates have a
Being a marketer means having an analytical and strategic great reputation and are keenly sought after by employers. Almost
approach to business decision-making underpinned by consumer every sector needs people who have marketing skills.
insights. Marketing is crucial for the survival and growth of any You could find work in a huge range of industries.
organisation. For businesses, social enterprises, celebrities and Marketing executive/assistant or consultant and brand or product
cities alike, effective marketing helps deliver value to target management. Varied roles that could involve planning/directing
audiences through the design of great products and services, and and controlling research and development, perhaps working
the creation of positive experiences. in the packaging and manufacturing industries. You could also
When you study the Bachelor of Business (Marketing) you will put get involved in sales, distribution, promotion and even market
marketing principles and concepts into practice, develop critical research and forecasting
thinking skills and make informed strategic choices in marketing Market analyst – research the market, providing important
consultancy projects. Along with acquiring a firm grounding in strategic information
business decision making, you will learn to think critically about Market research – use your knowledge of consumer behaviour,
a variety of marketing scenarios. Internships also offer the statistics and psychology to design research projects, prepare
opportunity to reflect on marketing practice and engage with local questionnaires, sample, analyse data and prepare reports and
enterprises, adding practical experience to your CV and enhancing presentations
your employability prospects. Sales/sales management,retail industry,new product planning
Non-profit services
JOIN THE LEADERS IN MARKETING EDUCATION
Our marketing major is taught by internationally-ranked staff. You CHEYENNE WELHAM Currently studying the
will be joining the longest standing marketing school in the country. Bachelor of Business Studies (Marketing).
Because Massey University’s teachers are actively researching, Digital Marketer, Glengarry Wines.
you will be taught the most relevant perspectives, from the most Macleans College, Auckland.
influential academics, in the most experienced environment. Every aspect of marketing is fascinating as it is
highly relevant to today’s society. Marketing is
TURN GREAT IDEAS INTO PROFITS the perfect blend of left and right brain thinking,
By giving you sound knowledge of marketing principles, how as it is equal parts creative and analytical.
to apply them and how to evaluate them, Massey’s Bachelor of All my marketing courses have been extremely
Business (Marketing) will teach you how to take great ideas and relevant to my digital marketing job.
turn them into great profits for your employers. I have enjoyed my time at Massey immensely
Your marketing major will cover all the essential components of as all the lecturers are extremely helpful and
marketing including consumer behaviour, marketing management, caring. The support available is unparalleled and the University goes
strategy, research and analysis. above and beyond to recognise student success.14
STUDY A
DEGREE
KEY FACTS ORGANISATIONAL
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ TECHNOLOGY
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS MANAGEMENT
STUDYING IN NZ A major of the BBus
BECOME A SOUGHT-AFTER TECHNOLOGY-IN-BUSINESS EXPERT CAREERS
The Bachelor of Business (Organisational Technology Today fast, appropriate, and reliable systems for storing and
Management) will give you an in-depth understanding of the impact accessing information have become essential for businesses
of technology and the skills needed to manage technology in a around the world.
rapidly-changing and technology-oriented workplace.
HIGHLY-EMPLOYABLE
A GOOD FIT IF YOU... There is a global shortage of people skilled in organisational
Are passionate about new and innovative technology technology and its development and salaries are amongst the
Can think outside of the box highest of all graduates. The skills you learn at Massey and the
Would like to combine business management skills qualification you’ll receive will be in demand both in New Zealand
with your interest in technology and around the world. You will work with programmers, systems
Want to have a career in a technology management field analysts and vendors to create and operate information systems
or technology oriented industry for businesses, government agencies and non-profit organisations.
Roles include positions such as:
WHAT IS IT LIKE? IS specialist
When you study a Bachelor of Business (Organisational Technology Application consultant
Management) at Massey University, you will learn how technology Business analyst
is changing business practices and how you can manage this Computer marketing manager
change. Market research analyst
Network administrator
BECOME A NEW TECHNOLOGY MANAGEMENT EXPERT Knowledge manager
New tools and technology are constantly changing the environment IT project manager
in which businesses operate. For instance, the cloud’s rapid IT consultant
adoption has revolutionised business operations. Or the importance Social media manager
placed on the huge quantity of data that is collected and how to Technical sales representative
analyse this (big data and analytics). Quality assurance analysts
The way organisations use technology and data is integral to their Systems analyst
success. This is increasingly recognised by businesses – with chief
technology officers increasingly taking a seat on senior leadership KIM TILYARD Graduated in 2016
teams. Information Services Graduate, Watercare Services, Auckland
The BBus (OTM) will make you a sought-after technology I chose Massey as it is close to my hometown of Waipukurau plus it has
management expert. You will have the knowledge and skills for a really good science department. In retrospect, I’m so glad I went to
problem-solving, persuasion and presentation to help organisations Palmerston North as the rent is much cheaper than in larger cities.
understand and use new technology. Information systems appeals as I like processes and completing tasks
step by step then moving onto the next one.
WIDE RANGE OF KNOWLEDGE I worked at Massey Kids’ Club on campus, providing after-school and
As well as your learning around technology management, you holiday care to five to 12-year-olds. I was second-in-charge and the role
will be able to take advantage of Massey’s expertise in all areas developed my communication and management skills. Plus, it was great I
of business, like small business and innovation, human resource didn’t have to travel to get there.
management, communications and marketing. That means you will I’m on a two-year information services graduate programme at
graduate with a broad knowledge of general business practice and Watercare Services, which provides water and wastewater services to
will be prepared for management roles across business. the Auckland region. This year I rotate among the six sections of the IT/IS
department and next year I’ll be trained for a specific role.15
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
EQUIVALENT TO 3 YEARS OF FULL-TIME STUDY
AVAILABLE FOR INTERNATIONAL STUDENTS PROPERTY
STUDYING IN NZ A major of the BBus
A GOOD FIT IF YOU... Property market principles and economics
> Are interested in real estate and property Property market principles and economics knowledge is required to
> Enjoy meeting new people, and are a good communicator discuss how uses of property resources are economically determined and
> Would like to specialise in property, but want to keep your developed within shared urban space – especially at different global,
career options open international, national, regional, urban, local and site scales. Property
market analysts and property economists are able to critically discuss and
WHAT IS IT LIKE? reflect on economic theory and practice in property, whilst using the lens
Massey University's Bachelor of Business (Property) will give you an of economics to analyse property trends.
introduction to a wide range of professional skills relevant to the industry,
including property development, management, valuation, finance, You should seek advice early in your degree programme to understand its
investment and economics. requirements and to ensure appropriate course selection.
You will learn the communication skills you’ll need to operate within the
industry and to work effectively with clients. ACCREDITATIONS
The Bachelor of Business (Property) is accredited by the Royal Institution of
WHAT ARE THE SPECIALISATIONS? Chartered Surveyors, the Property Institute of New Zealand (PINZ), and the
Property valuation New Zealand Valuers Registration Board.
Property valuations are required as the basis for a wide variety of real
estate decisions, including those concerned with the buying and selling CAREERS
of property, advancing money on the security of a property, rental There is a huge range of careers in the property business in which you can
assessments, subdivision of property interests, compensation for public choose to specialise. Or become a generalist. Examples include:
acquisitions, the assessment of local authority rates, and other forms of > Private practice firms involved in property and development consultancy,
taxation. You can meet the requirements for accreditation by the Valuers project management and co-ordination, and property management
Registration Board by including specific courses as electives. > Valuation firms
> Commercial and industrial enterprises which use, occupy, or own all
Property development and management types of property
Property development involves planning the purchase, development, > Development and construction companies
and sale of new or existing properties. This can include residential > Real Estate firms - domestic and international
subdivisions, construction of office buildings, establishment of industrial
parks, and refurbishment of existing buildings. Property management You can also apply for jobs in related areas for example insurance or
involves the day-to-day management of commercial property, including finance companies, banks, government organisations, local and regional
office buildings, retail outlets, industrial properties, and apartments. It authorities or shopping centres.
includes management of the building and the facilities within the building. Depending on ultimate choice of careers, Property Institute of
New Zealand and the Real Estate Institute of New Zealand are the
Property finance and investment professional organisations that you are most likely to join as a graduate
Property investment and finance in both analysis and evaluation can help of this programme. Each body is closely involved with the development
guide property financing decisions. Key areas in property finance and of Massey's courses. Both institutes actively encourage students to get
investment engage with interest rates and the nature of lending risks. involved in the affairs of the local branch and, upon graduation, to become
More technical calculations relating to property investment are integral members of one or more of these organisations.
to discounted cash flow analyses of property investments. As well as
performing and evaluating the effective cost of mortgage financing and REGISTRATION AS A VALUER
refinancing, including leverage implications, as well as the wider financing The Valuers Registration Board accepts Massey's Bachelor of Business
available to all property stakeholders. (Property) as a qualification.16
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE IN MANAWATŪ STRATEGIC
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS STUDYING COMMUNICATION
IN NZ OR VIA DISTANCE LEARNING A major of the BBus
A GOOD FIT IF YOU... Some of the varied fields communication graduates work in include:
> Have a creative streak > Public relations
> Are interested in analysing why things happen > Communications advisory
> Are well-organised and a people person > Media buying, planning, and advising
> Want to use your communication skills in a business, not for profit, or > News media
government department > Speech writing
> Publishing and editing
WHAT IS IT LIKE? > Liaison and advisory work
The Bachelor of Business with a major in strategic communication builds
your skills in areas including writing in the workplace, professional GEORGINA CLEAVE BBus (Marketing Communications*)
presentations, communication technology, interpersonal communication, Market Manager - Business Development at Fairfax Media NZ
organisational communication, cross-cultural communication, and public I was living in Wanaka when I was deciding on which university to enrol
relations. in and what course to take. Massey offered a great extramural service
You will develop your skills especially through learning by doing, such that others did not come close to matching and they also offered the type
as role-playing, writing portfolios, interviewing, presentations, video of courses that would help me reach my goals.
conferencing, writing communication plans for businesses and short While the numeric-based business courses (such as accounting,
videos. statistics, macroeconomics, and finance) were not my favourites, I
believe they gave me a valuable grounding in this area. The marketing
LEARN FROM THE BEST and communications courses on offer were generally interesting and
Many Massey teaching staff have substantial private-sector or consulting contained relevant theory combined with useful real-world learning. The
experience, as well as close and continuing links with the business courses run by the School of CJM were the ones I enjoyed the most.
world. Our lecturers are actively researching, bringing the most relevant I have experienced both extramural and internal offerings at the
developments in business theory and practice to your study. You’ll learn Auckland campus and believe that the majority of courses are well
about cutting-edge practice in the industry, from those in the know. structured with the right ratio of theory to practical content. Being on
campus at Albany has been a fantastic experience that enabled me to
CAREERS learn more by bouncing ideas off fellow students and having the lecturers
The breadth of learning at Massey means that you will have many available to answer questions and offer feedback. The facilities and
different options for career paths in business, government or in community services on campus are excellent.
organisations. Gaining a BBS, majoring in Marketing Communications has opened up
Social changes in recent years mean a growing number of organisations doors that would have remained shut had I not embarked on degree
recognise the importance of employing professional communicators. No level education in this field and this has ultimately led me to securing the
matter what career you enter, employers are looking for people like you, marketing job that I had my eyes on all along.
who can communicate well. Communication skills make a vital difference Marketing is a crucial component for every business and the specialist
in your application and job interview, and they also facilitate career areas you can branch out into are growing by the day. Massey's School
advancement and opportunities. of Communication, Journalism and Marketing offers a variety of courses
Your career options are wide open - from trainee positions in large that will enable you to gain a worthwhile knowledge base and also
government and business organisations to positions of responsibility in extend your skills in your chosen specialist field. Make sure you take
small businesses. advantages of the resources available to you, ask questions and make
the most of your university experience, so that you can be on the right
path to achieve your career goals.
*Note: the first graduates of this new Strategic Communication major graduated
in 2019.17
STUDY A
DEGREE
KEY FACTS
AVAILABLE IN AUCKLAND
AVAILABLE IN MANAWATŪ
AVAILABLE VIA DISTANCE LEARNING
NOTE: NOT ALL COMBINATIONS
CONJOINT DEGREES
OF THE BA/BBUS OR BBUS/BSC
MAJORS ARE AVAILABLE AT ALL
CAMPUSES, AND NOT ALL COURSES
BA/BBus
ARE AVAILABLE EACH YEAR
NOT AVAILABLE FOR
INTERNATIONAL STUDENTS
EQUIVALENT TO 4 YEARS OF
FULL-TIME STUDY BBus/BSc
More and more New Zealand employers are > For the BSc component of the BBus/BSc, CAREER OPPORTUNITIES
seeking graduates with an understanding of you will need to complete the majoring Employment opportunities continue to grow
business alongside the knowledge and skills of requirements of at least one subject, and for graduates who have developed capacities
either an arts or science discipline. at least one course from each of at least in enquiry, analysis and communication, as
Massey Business School recognises this and three disciplines corresponding to BSc well as an understanding of human behaviour,
offers two conjoint degrees: the Bachelor of specialisations. society and the environment. By combining a
Arts/Bachelor of Business and the Bachelor of BSc or BA with a BBus, you’ll enhance your
Business/Bachelor of Science. PLANNING YOUR DEGREE competitive edge in the job market. You’ll have
These conjoint degrees meet the needs You should seek advice early in your degree the knowledge and astuteness necessary for
of employers and students looking for a programme to understand its requirements and success in business, management, marketing,
combination of knowledge and skills to pursue a to ensure appropriate course selection. finance and economics. This will be coupled
career and make a contribution to the business with a deep understanding of science, society or
world with either an arts or science twist, within In your first year, you should include: people, and the wider national and international
New Zealand and beyond. BA/BBus: Four core BBus courses; four BA communities in which we live.
courses including two core courses and two
QUALIFICATION OVERVIEW major courses. MAJORING SUBJECTS
The BA/BBus and the BBus/BSc conjoint degrees BBus/BSc: Four core BBus courses; three BSc BACHELOR OF ARTS
let you graduate with both degrees at the end courses; Communications course. Chinese, classical studies, creative writing,
of four years of full-time study. You must study defence studies, economics, education,
for both degrees concurrently. To remain in the In your second year, you will need to include nine educational psychology, English, environmental
qualification, you must maintain a Grade Point courses and aim to have passed 255 credits by studies, geography, history, Japanese,
Average of at least 5.0 (a B grade) each year. the end of the year. linguistics, Māori knowledge, mathematics,
For the BA component of the BA/BBus, you will media studies, philosophy, politics, psychology,
DEGREE STRUCTURE need to have passed 60 credits at 100 level security studies, social anthropology, social
> You will need to pass at least 510 credits, including the three 100 level core courses, any policy, sociology, Spanish, statistics.
made up of at least 255 credits from the BBus major prerequisites, and completed about half BACHELOR OF BUSINESS
schedule (the BBus component) AND at least your major. Accountancy, economics, finance, financial
255 credits from the BA or BSc schedule For the BSc component of the BBus/BSc, you planning and advice, human resource
(the BA or BSc component). will need to have passed 60 credits at 100 level management and employment relations,
> For the BBus component of either programme, including any major prerequisites, and some international business, management, marketing,
you will need to complete the eight core 200-level courses, and completed about half your organisational technology management,
courses and the majoring requirements of at major. property, strategic communication.
least one subject. You must include no more For the BBus component of either programme, BACHELOR OF SCIENCE
than 135 credits at 100-level and at least 60 you will need to have passed all eight core BBus Chemistry, computer science, data science, earth
credits at 300-level in your BBus component. courses, plus any additional required 100-level science, ecology, ecology and sustainability,
> For the BA component of the BA/BBus, you majoring courses. environmental science, exercise and sport
will need to complete the five core courses science, human nutrition, integrative biology,
and the majoring requirements of at least one In your third year, you will normally take a international agriculture, marine biology,
subject (Business Psychology is not available combination of 200-level and 300-level courses, mathematics, microbiology, molecular and
as a major in the conjoint programme), and which will allow you to complete your 300-level cellular biology, molecular genetics and
45 credits from the BA schedule under the BA requirements in your fourth year. biochemistry, physics, physiology, plant science,
component. You should normally choose about half your psychology, statistics, zoology.
credits for each year from each component.You can also read
