BUSINESS PLAN 2020 2024 - Vrystaat Kunstefees
Page content transcription
If your browser does not render page correctly, please read the page content below
KHOEKHOEGOWAB: Vrystaati di Dī//khasib !Gâi!gâisens ge #an!gâs tsī !gôasiba Khoe-San Khoena ra mâ. Nē khoen ge //în aboxan !na /gaisa #goms tsī !hû//arede! kho/gara hâ,nâu khoen !hūb din /khas khami AFRIKAANS: Die Vrystaat Kunstefees erken en respekteer die Khoe-San van die Vrystaat en die diep geestelike verhoudings wat hulle met hul voorouers, hierdie land en sy mense het. ENGLISH: The Vrystaat Arts Festival acknowledges and respects the Khoe-San of the Free State and the deep spiritual attachment to their ancestors and relationships they have to this country and its people. SESOTHO: Mokete wa tsa Bonono Freistata o ananela le ho hlompha morabe wa Khoe-San wa Freistata, le kamano e tebileng ya semoya eo ba nang le yona le badimo ba bona hammoho le dikamano tseo ba nang le tsona le naha ena le baahi ba yona. First Nation Ceremony, Oliewenhuis, Vrystaat Arts Festival (2019).
1. V ision, Mission, CONTENT Values and Goals 4 2. Executive Summary 5 3. Sector and Opportunity 6 4. Marketing Plan 8 5. G oals and Key Performance Indicators (KPIs) 9 6. P rogramme Projects and Activities11 7. Financial Plan 12 8. Risk Management 13 9. SWOT Analysis 14 Appendices15 Platfontein Print Project (2017).
1. VISION, MISSION, VALUES AND GOALS VALUES •C ommunity Agency and Autonomy: We engage communities as equals in a partnership advancing self-reliant health and welfare. • Reflective Practice: We support and design co-emergent models of creation that is relevant and community-led. • Outcomes Driven: We use sustainable measures to calculate quantifiable efficacy. • Impact Focused: We are VISION To elevate engagement in public responsive to needs to maintain relevant social investment. health through stimulating arts and • Participation and Inclusion: We health practice in South Africa. are grounded in diverse practice that is inclusive and reciprocal. MISSION To act as an instigator and GOALS exponent of excellence in local • To activate platforms, arts and health practice by engage audiences and invest engaging health communities, in health communities. stakeholders and arts workers in meaningful activity. • To expand the programme capacity, access grants and secure funding. • To build the practitioner network, knowledge trust, skills and develop resources. • To provide governance and develop policy. • To position and Arts and Health Coordinator in each of the 9 provinces in South Africa. • To run annual arts and health projects in South Africa. 4 Top: Poetry Therapy (2019). About: Untitled, Artist Nombuso Bhogolo (2016).
The Free State Arts and Health (FSAH) 2. EXECUTIVE SUMMARY Programme is a bi-lateral partnership initiative of the Vrystaat Arts Festival, and DADAA, Australia supported by the Australia Council for the Arts, the Andrew W Mellon Foundation through the Programme for Innovation in Artform Development (PIAD), an initiative of the Vrystaat Arts Festival and the University of the Free State. FSAH is a pioneering arts and health initiative operating in central South Africa. We support and design community-centred intermediations by arts-workers with the aim of positively impacting on the health and well- being of the communities we work for. Using the arts, the project engages communities in arts practices and projects that address key health aspirations, understanding that good health is imperative in the creation of cohesive societies. This initiative addresses the need for increased collaboration between the arts and the health communities of the Free State by connecting cultural practitioners with skills, networks and platforms interested in community well-being to engage with pressing health issues. In doing so, FSAH endeavours to mobilise communities to raise the bar on their collective health, stimulate the growth of vibrant, co-emergent forms of artistic and cultural expression in Africa, and build new audiences and models of participation for works produced. With the help of key stakeholders and our partners (Vrystaat Kunstefees, PIAD and DADAA Australia) we hope that the future of FSAH will be First Nation, Black and Disability- led. Over-all FSAH is on the crux of breaking new ground in arts and health practice in Africa and we are very excited to see this breakthrough begin within central South Africa. 5 Top: Pakana Kanaplila Australian First Nation Residency (2019). Above: Jude Anderson (Punctum Inc, Australia) and Nicolas Boyce (Barbados), FSAH Artist Workshop, 2019).
3.1. CONTEXT the Vrystaat Arts Festival and the PIAD, the Affiliate institutions aligned to the programme 3. SECTOR AND OPPORTUNITY The FSAH Programme’s main objective of programme has access to a wide variety avail themselves and their networks in a stimulating the development of the arts and of cultural production and management reciprocal dialogue with the advancement of health sector in South Africa is well supported expertise. arts and health in South Africa as a common by the internal situation of the programme and goal. Through programme activities and responsive to a gap in the sector. A mutually beneficial relationship between projects, FSAH continually brokers new the University of the Free State and FSAH partnerships among stakeholders, a broad 3.2. INTERNAL SITUATION Programme feeds skills and expertise from range of sectors and population groups. 3.2.1. PARTNERSHIPS various departments and research centres The FSAH programme is situated within a into the activities of the programme. In turn, 3.2.4. LEADERSHIP bi-lateral partnership between the Vrystaat FSAH provides praxis- orientated platforms FSAH aims to grow national leadership in arts Arts Festival and DADAA (Disability in the and service-learning opportunities for the and health. The programme was instrumental Arts Disadvantage in the Arts), Australia university community. Via this synergetic in establishing a special interest group under supported by the Australia Council for the relationship, the capacity, impact and reach the Public Health Association of South Africa Arts, the Andrew W. Mellon Foundation of arts and health activity extends into (PHASA), for arts and health in January through the PIAD (Programme for Innovation complex communities and population groups 2017. The purpose of the Arts and Health in Artform Development), a programme of with whom trust-based relationships have Special Interest Group is to establish and the Vrystaat Arts Festival and the University already been established. Furthermore, the grow the practice among the public health of the Free State. The partnership network relationship the programme has with the sector in South Africa. Responding to a need makes resources, professional development, academic institution allows for the co-design to develop the practice nationally, this is mentorships and networks available to the and application of practice models that feed a valuable platform to engage in national FSAH Programme. into the national ‘brains-trust’ for arts and dialogue on arts and health. Furthermore, health. new prospects for collaboration, partnership The partners, together with the Programme brokering, advocacy, policymaking and the for Innovation and Artform Development The above-mentioned generation of models co-development of practice methodologies (PIAD), provides access to existing and new and knowledge is supplemented by the ad are made available to us, equipping FSAH audiences associated with them. Through hoc involvement of other national academic to be instrumental in demonstrating the these relationships, valuable cross-promotion institutions, organizations and affiliates to the benefit of interdisciplinary involvement and and health-promotion opportunities become practice. Furthermore, international links with investment in health communities through available to FSAH, including access to social esteemed practitioners and establishments the arts. The interest group is chaired by the media. The partnership between the Vrystaat support the evolution and refinement of former programme manager of the FSAH Arts Festival and the Volksblad newspaper the discipline within a broader contextual Programme and reaches a national public further extends the programme’s ability to framework. Often this co-creative generation health practitioner network. engage state-wide audiences in dialogue of new knowledge leads to new layers of about arts and health. Furthermore, printed partnership activity. 3.2.5. FINANCIAL SITUATION and online media can be activated for the The FSAH Programme is a non-profit purpose of health promotion with the benefit 3.2.3. RELATIONSHIPS AND NETWORKS programme under the partnership network of access to editorial support from Volksblad. The FSAH Programme has access to local, that is reliant on external funders and national and international arts and health donations. Currently, the seed funding for 3.2.2. KNOWLEDGE AND SKILLS organizations, funding bodies, private sector the programme is funnelled through the Through the partnership network, the funders, production networks in arts and partnership network with the intention of FSAH Programme has direct access to culture, academic networks, public health leading the programme into an autonomous highly specialized skills and networks. The stakeholders, community welfare advocates organisation in the years to come. partnership network also makes resources and also local, national and international and key personnel available to assist with artists and arts practitioners whose work fall Philanthropic fundraising activities, together the functioning of the programme. The under arts and health. with strategic partnering across the arts and establishment of the programme is monitored health sectors, support the financial growth by DADAA, who provides financial support Various cultural and health institutions strategy of the programme. and mentorship based on their extensive operating in the Free State have expressed international experience in arts and health their support of the programme and have in a variety of cultural contexts. Through contributed in kind to the success of projects. 6 The Keepsakery (2019).
3.3. EXTERNAL SITUATION 3.3.2. ECONOMIC straddles both the creative industry profile 3.3.4. ARTS AND HEALTH SECTOR 3. SECTOR AND OPPORTUNITY 3.3.1. POLITICAL Amidst growing international interest in and that of the health sector. The geographic Although there are initiatives that impact South Africa has a comparatively fledgling the participation and potential of cultural location of the programme is structurally on what is considered arts and health, these democracy that needs to address progression industries to drive job creation and sustainable marked by a dispersed rural target population initiatives are often disconnected from each on a multicultural landscape together with development,1 South Africa is increasingly that is comparatively disconnected by poor other and from the broader institutional and addressing the cultural imbalances of the focusing on the creative industries to transport links. governmental structures, severely hampering past. Government has made significant contribute to the growth of the economy. This its efficiency and their likelihood of longevity. strides towards realizing a vibrant and varied is reflected in the Mzansi’s Golden Economy Participation in culture is concentrated Arts and health as a practice, isn’t necessarily horizon for the arts. However, the pressure to report outlining the important contribution around urban areas. Participation a dependable niche of either the health or attain holistic growth across all state functions of Arts, Culture and Heritage to the growth decreases and becomes more fractured the arts sector, but an important aspect of a often means that basic service delivery is path for the South African economy moving by socio-economic positions moving into holistic approach to community health and prioritised overspending on the arts. forward.2 State support of this focus is the rural population. In order of importance, well-being that encompasses the development also seen in the formation of the National the following reasons were cited in an and absorption of health culture, facilitates Despite supportive policies and actions from Cultural Observatory, a public research entity industry survey as resulting in the lack of aspects of remedial social intervention, government, without entrepreneurial activity supporting growth in the cultural sector. participation: promotes accessibility and autonomy, and philanthropic funds the challenges of According to national government, the 1. Time advocates and facilitates community voice, balancing participation and excellence in the growth path for cultural industries includes 2. Transport alleviates pressure on existing structures and arts cannot be adequately addressed to bring the creation of 5 million jobs over the next 3. Economic Position contributes to the transference and efficacy of the sector to its full potential. Currently there 10 years. A detailed overview of national 4. Language health campaigning. is minimal involvement of the arts in the public government’s objectives to support growth in 5. Availability health agenda and governmental health the cultural sector is attached in Appendix A. 6. Accessibility structures could benefit from organisations 7. Relevance facilitating partnerships and collaborations. Projects and organisations implicated in this sector largely rely on civil donations, private The Free State itself has a very specific It is imperative that the programme sector sponsorship and state funding to maintain creative industry profile. In addition to it collaborates with government. Government their activity. Despite government’s enthusiasm being one of the few regions in the country funders such as the National Heritage for the growth of the arts and culture sector, where the population is growing (compared Council have helped fund a project that was the current economic downturn is resulting in to a general decrease in the population in beneficial to the Platfontein Community, a reduction in non-statutory budgets and fierce South Africa), the Public Participation in a First Nation community in the Northern competition for financial sponsorship amongst the Arts Survey 2010 by the National Arts Cape. Collaboration with other Government players in the non-profit sector. This directly Council of South Africa showed that of all the structures could be extremely beneficial to impacts on the FSAH Programme which is provinces the highest percentage of people the state of arts and health practice in South positioned within this category. who participated in the arts because of a Africa. Such collaboration should, however be growing number of events being offered was done without abdicating our duty of care to The FSAH Programme has the possibility of from the Free State (27% followed by 21% in 1. Miki, H. 2012. Measuring the Economic community. accessing multiple market segments in the Limpopo). This indicates there is a growing Contribution of Cultural Industries. UNESCO Institute of Statistics. non-profit sector in South Africa. This is due cultural offering in this region that is outpacing The programme is also not exempt from to its interdisciplinary objectives intersecting other regions in terms of community support. 2. Contribution of the Arts, Culture and Heritage the influence of increasing social unrest, both culture and health objectives. Non-profit The Free State also has the highest number Sector to the new growth path. 2012. Department where the decolonisation of knowledge and Companies competing in the market make of participants (22.4%) attending events to of Arts and Culture. Mzansi Global Economy. SA. practice, increased economic participation, up a total of 14.3 % of the market, with 7 support artists (the highest of all the provinces), Viewed 06/07/2017 and oppression, land reform and service and recreation and 7.3% (164 companies) for the arts, and artists.4 delivery serve as discourse markers for the operating in public health.3 3. Statistics of the Non-profit Sector for South emerging social justice movements. This Complementing the social factors impacting Africa. 2015. Department of Social Development. activity, together with the recent economic 3.3.3. SOCIAL on the FSAH Programme is the health profile Viewed 12/08/2019 investment that impacts the economic growth is economically and socially divided by a health profile is included in Appendix B of 4. Public Participation in the Arts Survey. of South Africa, increases sponsorship complex history and legacy of apartheid, this document. For the programme to ensure 2010. Methodology and Demographics. Viewed competition and disrupts the normal colonialism and disenfranchisement. The relevance across the arts and health sectors, 12/08/2019 7 Home (2019).
4.1. DESCRIPTION OF • Donors and Funders 4.4. PROMOTION STRATEGY 4. MARKETING PLAN PROGRAMME ACTIVITIES • New and Existing Partners The FSAH Programme, through its partnership • Stakeholders in Public Health Public Relations Activities and Advertising network and affiliates, provides projects • Policy Makers and Influencers across the The FSAH Programme uses the following platforms for external communications: and access to funds for arts and health Arts and the Health Sectors practitioners in South Africa. Currently, it Platform Activity maintains a local project focus in the Free 4.3. POSITIONING State, but serves as a national point of contact OF THE PROGRAMME Summits 2 Annual summits to discuss strategy and showcase projects to for stakeholders. In the latter capacity the The FSAH Programme is positioned to programme invests in the development of funnel opportunities and resources to the communities and stakeholders. models and a common language for Southern emerging arts and health sector in South African arts and health practice and provides Africa. It is thus a point of contact between Newsletters Newsletters as a means for practitioners and organisations to support to practitioners with regards to practitioners, organisations and health connect with each other and the public. policy, protocol, procedure, standards, risk communities, primarily in the Free State but management and strategy. It also facilitates with national interest and an international Conferences Participation in conferences across health and the art sectors. project-based interaction between health network. Its primary endeavours being the communities, artists and CACD (Community design, coordination and implementation of Press Releases Make use of newspaper platforms to inform the public about Arts Cultural Development) practitioners, community-led arts interventions impacting aiming to establish a robust community of on health and well-being. Furthermore, the activity and projects. arts and health practice. In order to leverage programme is sited amongst other CACD the impact of arts and health, the FSAH organisations in the market as a support Radio Utilise community radio to inform the public about programme supports the development of the initiative; the aim being to collaborate activity and projects. discourse through collaboration with research with stakeholders and other practicing institutes in arts and health. organisations to enrich the impact of the arts in public health, without taking a direct Networking Employ online networking platforms to harvest skills to 4.2. TARGET MARKET competitive stance against other players. In Platforms support activities. The target market for the program’s projects doing so, the programme attempts to address is largely determined by the needs of the the dispersed arts and health discipline in Professional Representation of the programme and its activities at professional health community and continually adapts to South Africa. Associations associations across the arts and health sectors. these needs to remain relevant. Furthermore, the programme also serves the community of Characteristics of the marketing message for arts and health practitioners, stakeholders in the programme are: E-group Facilitate virtual discussions between practitioners public health, the arts, possible funders and • Community-led Database Direct marketing to individuals on the programme database partners. Therefore, apart from its project • Community Agency and Autonomy targets, the target market of the FSAH is • Responsive to needs Website Archive and showcase projects on programme website. Use as a not so much segmented by demographics • Inclusive or psychographics but rather determined by • Sustainable means to gather donations. the communities we serve and the investors • Participation in said communities via the activities of the • Outcomes Driven Social Media "Activate the brand, disseminate information, grow the database and programme. • Historically sensitive showcase activities using: Facebook, Twitter, Instagram and YouTube” • Local practice models The main targets are: • Impactful • Project Specific Target Health Communities Crowd-Funding Crowd funding projects on crowd-funding platforms. (local and national) Platforms • New and Existing Audiences (Local, National and International) • Communities of Practice in Arts and Health (Individuals and Organisations) • Local Arts and Cultural Gatherings such as Festivals and Fairs • Research Institutions 8
5.1. GOALS AND KPIS 5. GOALS AND KEY PERFORMANCE INDICATORS (KPIS) Goal KPIs Current 2020 2021 2022 2023 2024 1. To Activate Value of FSAH’s annual investment into R155 000,00 R250 000,00 R400 000,00 R500 000,00 R830 000,00 R950 000,00 Platforms, Engage Free State Health population groups Audiences and Invest in Health Number of annual Arts and Health 4 Projects 5 Projects 7 Projects 10 Projects 15 Projects 25 Projects Communities intervention projects by FSAH Annual number of Newsletters 1 Newsletter 2 Newsletters 3 Newsletters 4 Newsletters 4 Newsletters 4 Newsletters Level of annual audience reach 10 000 people 20 000 people 50 000 people 75 000 people 100 000 people 200 000 people reached reached reached reached reached reached Number of health population consumers and 4 Health 5 Health 7 Health 10 Health 15 Health 25 Health groups participating in FSAH’s annual programs Populations Populations Populations Populations Populations Populations Level of annual growth in social media 35% in social 50% in social 50% in social 50% in social 50% in social 50% in social followers and social media audience media following media following media following media following media following media following engagement from previous from previous from previous from previous from previous from previous year year year year year year Number of community stories translated 4 Different 5 Different 7 Different 10 Different 15 Different 20 Different into projects annually Health Health Health Health Health Health Community Community Community Community Community Community narratives narratives narratives narratives narratives narratives engaged with engaged with engaged with engaged with engaged with engaged with Number of new partnership activities 1 Partnership 3 Partnership 4 Partnership 5 Partnership 6 Partnership 7 Partnership developed annually through FSAH Activity Activities Activities Activities Activities Activities Number of new partners investing in FSAH One Two Three Four Five Six 2. To Expand Number of new partnership activities 1 Partnership 3 Partnership 4 Partnership 5 Partnership 6 Partnership 7 Partnership the Programme developed annually through FSAH Activity Activities Activities Activities Activities Activities Capacity, Access Number of new partners investing in FSAH One Two Three Four Five Six Grants and Secure Funding Number of artists training, participation and 3 Workshops 5 Workshops 6 Workshops 8 Workshops 8 Workshops 8 Workshops employment outcomes resulting from the Project 4 Projects 6 Projects 8 Projects 8 Projects 10 Projects 15 Projects Number of Arts and Health Coordinators – – 1 Project 2 Project 3 Project 4 Project Engaged in Health Community Coordinator Coordinator Coordinator Coordinator 9
5.1. GOALS AND KPIS 5. GOALS AND KEY PERFORMANCE INDICATORS (KPIS) 2. (Continued) Number of Programme Administrators – – – – 1 Programme 1 Programme Employed Administrator Administrator Number of Programme Administrators – – – – 1 Programme 1 Programme Employed Administrator Administrator 3. To Build the Number of co-devised Arts and Health 3 Resources 4 Resources 4 Resources 5 Resources 5 Resources 5 Resources Practitioner resources developed e.g.: SA Arts and Health Network, Protocols, Policies, artist training programs Knowledge Trust, Skills and Develop Number of participants annually engaged – 20 Participants 30 Participants 40 Participants 50 Participants 60 Participants Resources in FSAH Summits and Mini Summits Number of critical debates arising out of – 1 Debate/ 2 Debates/ 2 Debates/ 3 Debates/ 3 Debates/ the FSAH’s annual program Conference/ Conferences/ Conferences/ Conferences/ Conferences/ Summit Summits Summits Summits Summits Number of Project Evaluations and 3 Assessments 5 Assessments 6 Assessments 7 Assessments 8 Assessments 10 Assessments Assessments 4. To Provide Number of Public Health Association 1 Member 1 Member 1 Member 1 Member 2 Member 2 Member Governance and Memberships Develop Policy Number of SA Government partners 1 Partner 2 Partners 3 Partners 4 Partners 4 Partners 4 Partners annually engaged within the programme Stretch Goals 1. To position an Appoint Additional Project Coordinators – – – 2 Appointments 3 Appointments 4 Appointments Arts and Health (1 in each (1 in each (1 in each Coordinator in each province) province) province) of the 9 provinces in South Africa by Secure Operational Costs – – – R220 000,00 R440 000,00 2025 R660 000,00 2. To run annual Number of annual Arts and Health – – – 15 Annual 25 Annual 45 Annual arts and health intervention projects in South Africa Projects Projects Projects projects in South Africa Secure Additional Project Funds – – – R500 000,00 R1 000 000,00 R1 500 000,00 10
6.1. ARTS AND HEALTH SUMMITS engage audiences with issues concerning the act as agents between the generations of their This project serves as an educational tool and 6. PROGRAMME PROJECTS AND ACTIVITIES In response to the need for greater development of community health narratives. community in a manner that reaffirmed their model whereby subsistence food security connectivity amongst organisations, rich cultural heritage. skills that are tailored to the local environment individuals, stakeholders and practitioners The newsletter addresses the need to create can be transferred to the community. The within the arts and health community, the links between the disconnected arts and The artworks were the product of a community garden also serves as a public artwork, FSAH Programme continues its investment health practices in South Africa in order to art cultural development process that dedicated to those affected and infected by in creating links to support the practice. The grow the practice and connect to audiences. contributed to the resumption of tribal pride HIV and AIDS. Lead artists Claire Roussel strategy to address this was set by the first With this we also aim to increase the agency and cultural agency among the participating and Zayaan Khan, developed the art garden Arts and Health Summit in January 2017, of the arts in the health sector, open avenues artists. For the youth from here, traditional with inclusive practice models alongside where delegates drafted an action plan that for collaboration and collectively activate and folklore contends for assimilation with Mary Mofama that runs and coordinates its links disparate practices to foster dialogue and raise the level of the local arts and health surrounding master narratives that are alien management. collaboration. discourse. to them. For many of the project participants it was the first time that they have heard the 6.8. SEX TALK POSITIVE During the summit, participants had the 6.3. E-GROUPS stories that these artworks share with us. Nosana Sondiyazi is a project manager, opportunity to extend the practice network, The purpose of our e-group is to stimulate creative arts facilitator, blogger, talk host, identify stakeholders, present projects, debate around issues impacting on digital artist and director of PHYSICALDIVINE. engage in dialogue that stimulate cross- practitioners and to create a point of national 6.5. PARALLEL TO PANDEMIC (#WRAPITUP) Sondiyazi conceptualised the popular pollination, plan collaborative projects, convergence. Furthermore, the e-groups The FSAH Programme, in partnership with talk-show format, Sex Talk. The talk show engage in reciprocal capacity building, supports the participatory action research the Programme for Innovation and Artform was made up of an HIV positive panel who transfer skills and co-develop the strategy for methodology used by FSAH to develop local Development (PIAD), invited eight emerging discussed the influence the diagnosis had on FSAH. models of practice that are open to being used artists to participate in an upcoming public their lives and their identity, thus to normalise by whoever needs them. art project that ran during the annual the stigmatised condition in the Free State. The second Arts and health Summit which Vrystaat Arts Festival in July 2017. The project took place in July 2018, celebrated the diverse 6.4. PLATFONTEIN PRINT PORTFOLIO I AND increased the participation of artists in the 6.9. BEYOND 2024/2025 interdisciplinary practices that make up the II (ONS KOM VANAF ONS STORIES / WE health community of the Free State through Once these goals have been achieved and the practice landscape and created spaces for COME FROM OUR STORIES) supporting the agenda of public health. In trajectory as described within this section of critical discourse supporting the growth of the Platfontein is the residence of the !Xun and the spirit of continued solidarity in the fight the business plan has been accomplished, practice. The summit, which was supported Khwe people, first-nation inhabits from against HIV/AIDS, artists produced artworks FSAH aims to expand its activity systematically by DADAA Australia and the Australian Southern Africa. FSAH initiated a youth that speak to the multi-layered psychosocial into the rest of the African continent. The High Commission, ran concurrent to the print-project, in partnership with the William implications of actualising as Africans parallel aim being to move towards establishing Vrystaat Arts Festival and aimed to stimulate Humphreys Arts Gallery and the Isibindi Youth to pandemic. The artworks will fronted a a Southern-African Arts and Health dialogue and collaboration among culture and Centre. Thirteen young artists translated testing, information and condom distribution organisation. health stakeholders in South Africa. Artists, traditional narratives into linocut editions campaign. researchers, and practitioners whose work has during April of 2017. The print portfolio titled bearing on the overlap between the creative Ons Kom Vanaf Ons Stories was placed on sale 6.6. SECRETE arts and public health used this platform to and 21% of the prints where sold by the end Building on the programme’s support of showcase cultural participation in the public of 2017, before the prints were handed over local literary talent through projects like health agenda and strategized pathways to the artists. All proceeds from sales were #WrapItUp, Secrete, was a slam poetry event towards meaningful impact through inclusive funnelled back to the Platfontein artists to hosted by the FSAH Programme in May 2017. practice models. support their continued growth as voices from Bloemfontein resident spoken word poets the next generation. were tasked to respond to issues pertaining to 6.2. ARTS AND HEALTH NEWSLETTER community health through poetry. The FSAH Programme compiles a newsletter At the end of 2018 the National Heritage for the practice of arts and health in South Council supported a continuation of the 6.7. COMMUNITY LAND-ART GARDEN Africa. This newsletter serves as a platform for project and planning for the second print FSAH in partnership with Programme artists, practitioners, researchers, writers and portfolio began. During the course of the for Innovation and Artform Development organisations whose activity fall in the overlap project, young artists engaged in dialogue (PIAD) and Lesedi Multipurpose Community between arts and health. The newsletter with their elders who shared some of the Development Village, which is directed by publishes engaging content about activities stories that have been passed down for Mary Mofama along with other environmental that interact with health communities, generations in the oratory tradition of the !Xun sustainability stakeholders, created a advocate in favour of well-being or directly and Khwe. The project allowed young artists to permaculture art garden in Roodewal. 11
7.1. PROGRAMME OPPORTUNITIES 7. FINANCIAL PLAN 2020 2021 2022 2023 2024 Arts and Health Talks and Dialogues R20 000,00 R25 000,00 R35 000,00 R50 000,00 R75 000,00 Free State Arts and Health Summits (Biannual) – R120 000,00 – R200 000,00 – Mini Arts and Health Summits R20 000,00 – R75 000,00 R45 000,00 R125 000,00 Platfontein Project R150 000,00 R180 000,00 R250 000,00 R350 000,00 R450 000,00 Literature and Health Projects R20 000,00 R25 000,00 R35 000,00 R50 000,00 R100 000,00 Promotional Arts and Health Projects R30 000,00 R50 000,00 R75 000,00 R100 000,00 R150 000,00 Workshops and Training R20 000,00 R30 000,00 R50 000,00 R60 000,00 R75 000,00 Total R260 000,00 R430 000,00 R520 000,00 R855 000,00 R975 000,00 12 Left:David Doyle, CEO DADAA Australia, Arts and Health Summit Bloemfontein (2018). Right: Sex Talks (2017).
8.1. RISK RATING 8. RISK MANAGEMENT Likelihood Insignificant Minor Moderate Major Catastrophic Almost certain High High Extreme Extreme Extreme Likely Moderate High High Extreme Extreme Possible Low Moderate High Extreme Extreme Unlikely Low Low Moderate High Extreme Rare Low Low Moderate High High 8.2. RISK MANAGEMENT PLAN Risk Probability Impact Risk rating Mitigation External risks Funding not secured Possible Major Extreme Continue development of partnerships, alternative funding and revenue streams. Economic downturn Likely Moderate High Provide flexible ticketing options to patrons. Venue not available Unlikely Major High Develop relationships with multiple venues. Lack of participants Work closely with change agents in health communities to identify individuals who Unlikely Moderate Moderate are passionate about the project. Artistic risks Quality of artist works do not meet the Research artist previous experience to ensure high artwork standards. Unlikely Minor Low arts and health’s requirements Diversity of participants limited Ensure use of differing community change agents from differing narratives to ensure diversity. Possible Moderate High Use Artists which understand these narratives. Financial risks Rising core and production cost Possible Moderate High Diligent and realistic budgeting. Loss of sponsorship Possible Moderate High Prospect a broad range of possible sponsors. Inability to meet budgets Likely Major Extreme Constant monitoring of budget. Adjust to actual financial circumstances. Management and operational risks Job dissatisfaction Rare Moderate Moderate Clearly defined job descriptions. Loss of information Unlikely Major High Annual review of IT systems and following best practise in archiving. 13
9.1. STRENGTHS 9.2. WEAKNESSES 9.3. OPPORTUNITIES 9.4. THREATS 9. SWOT ANALYSIS 1. The programme is associated with brands with already 1. Arts and health is relatively unknown in South Africa and 1. The opportunity to form an organization that links the 1. In the current economic climate together with a established equity. (DADAA, PIAD, Vrystaat Arts Festival). the programme’s brand has not gained competitive equity. dispersed arts and health practice in South Africa. significant funder focus shift, uncompetitive or 2. There is a deficit in arts and health practice and 2. The programme currently has a limited buy-in and ties 2. Creating more cohesion amongst the arts and health inadaptable organizations struggle to survive organisations, which translates too little sector with Government. practices in South Africa affords opportunities for amidst stiff competition for funds. competition. 3. The programme has limited capacity and resources for knowledge sharing and collaboration with other 2. Amidst economic uncertainty, new organizations 3. DADAA resources and experience in Arts and Health new projects and rapid programme growth. organizations working in CACD. could be seen as a threat, having a negative impact on made available through knowledge sharing, professional 4. The programme is geographically isolated and 3. The ability to make a significant contribution to the communication and collaboration. development, networking and communication support. disconnected from the majority of national development of protocols, models and language around 3. The mandates of partners could be confused with that 4. Through its network the programme has access to stakeholders and artists. arts and health in South Africa. of the programme. The possibility also exists of partner community leaders in target health communities. 5. Skills gap in arts and health in South Africa and no formal 4. Opportunity to fill the current health campaigning gap. brands overshadowing the FSAH brand. 5. The programme has a large scope of stakeholders and education supporting the practice. 5. To facilitate professional development and skills 4. The recent economic downturn impacts negatively on potential partners. 6. The FSAH Programme has a different mandate and policy transferal opportunities in arts and health. artists and production support companies’ ability to 6. Through the partnership network seed funding is secured governing our relationships that that of our partners; 6. The opportunity to grow platforms and resources for deliver or be available. to grow the programme into an organization. the possibility of a transfer of brand positions on the practitioners in arts and health. 5. Arts and health is a relatively unknown practice in 7. The FSAH Programme has a solid network of programme exists. 7. The ability to collaborate with communities in South South Africa, especially in the arts. relationships locally, nationally and internationally. 7. Limited visual literacy, visual art infrastructure Africa to grow health agency and autonomy. 6. Arts and health lacks a common language in South Africa 8. Fervid and skilled key personnel. and stakeholders in the Free State. 8. The opportunity of involving arts and health practitioners that adds to the disconnect between practitioners. 9. The program can access artists, platforms and marketing 8. The disconnected current state of arts and to participate in health advocacy and policymaking. 7 The programme functions in a conservative society that is through and during the Vrystaat Arts Festival, University health practice in South Africa. 9. The opportunity to access a wide network of uncomfortable with discussing health issues in public. of the Free State and PIAD. 9. Unrealized potential of arts media in the Free State stakeholders, funding streams and potential partners 8. The partner institutions like the UFS and Vrystaat Arts 10. The programme has a sturdy policy of deferring deepening literacy in the arts, limiting quality locally and internationally. Festival is often seen as exclusive and elitist. governance in place. of public relations opportunities and critical engagement 10. Opportunity to contribute to the advancement of First 9. The escalation in political, economic and social unrest 11. The protocol of the programme is rooted between the public and the producers of culture. Nation arts and culture in South Africa. together with fiscal and administration issues in national within a progressive policy and ethics. 11. Opportunity to facilitate interaction between indigenous health increases the risk profile of projects run by the medicine and western practice. FSAH Programme. 12. The ability to create employment in arts and health for 10. T he limited capacity of the program hampers the artists and practitioners. programme’s ability to deliver on its offer whilst 13. The ability to leverage the FSAH brand equity through managing larger funding allocation esteemed partners and affiliates. 11. T he programme is geographically isolated from possible partners, funders and arts and health practitioners, limiting scope of activity or making it costly. 12. H ealth campaigning fatigue. 13. T he arts have certain class and power signifiers embedded in the perception of the community that needs to be navigated. 14. A rts and health is currently a small sector, with little funds available for sustainable practice for artists who wish to solely work in arts and health. 14 Die Portret (2019).
APPENDIX: A APPENDIX: B APPENDICES National governmental objectives to support he World Health Organization Profiles growth in the cultural sector (2017): South African’s Health Profile as follow: 1. Identifying areas where employment 1. Average Life Expectancy of 62.5 years in creation is possible on a large scale as a 2015 (+/- 10% increase since 2005). result of substantial changes in conditions 2. Estimated national HIV prevalence of 17.3% in South Africa and globally. of the population (No decline since 2005). 2. Developing a policy package to facilitate 3. The highest tuberculosis instance in the employment creation in these areas, above world (834 infections per 100 000 people) all through: with a treatment success rate of 78%. a: A comprehensive drive to enhance both 4. High prevalence of HPV social equity and competitiveness (Human Papilloma Virus). b: Systemic changes to mobilise domestic 5. Comparatively high neo-natal and investment around activities that can create maternal morbidity and mortality. sustainable employment 6. 40% of mortality ascribed to premature, c: Strong social dialogue to focus all non-communicable conditions. stakeholders on encouraging growth in 7. 9% Mortality related to accidents employment-creating activities and violence. 3. Tourism and other high level services are 8. Significant substance abuse problems identified as a priority area to create jobs, contributing to interpersonal and through a series of partnerships between domestic violence, sexual assault and the state and the private sector. The cultural road traffic injuries, with alcohol abuse and creative industries will contribution to rating third in threats to public health. the creation of jobs in this priority area. 9. Highest tobacco use statistics on the 4. The strategy and proposed interventions continent of 16.2 %. of the Department of Arts and Culture to 10. Population is polarized between develop the creative and cultural industries starvation and obesity. With 25% focus on: prevalence rate of obesity and 50% + a: General continuity and introduction of South African being overweight.6 of newinitiatives, as far as possible recognising, building on, expanding and scaling-up significantly existing initiatives. b: Identification and development of talent through ensuring appropriate skills development to develop excellence in the arts, culture and heritage sector. c: Facilitating expansion and growth of existing initiatives in the culture and creative industries to create large scale and high impact programmes, maximizing the growth and employment potential 5 Contribution of the Arts, Culture and Heritage of the sector. Sector to the new growth path. 2012. Department d: Expansion and co-ordination of supply of Arts and Culture. Mzansi Global Economy. SA. and demand in the sector. Viewed 06/07/2017 to match demand. 6. World Health Organization. 2017. World Health f: Monitoring and evaluation to guide Organisation. South Africa: Country Health Profile. investment and co-ordination of current and Viewed 16/08/2019 15 Parallel to Pandemic Condom Campaign (#Wrapitup) (2016).
APPENDIX: C The Vrystaat Arts Festival in one of our key 7. KOVSIE HEALTH: APPENDICES – PARTNERSHIP NETWORK strategic partners, in a bilateral partnership Kovsie Health is the colloquial name of the 1. DADAA: with DADAA who provides resources, Health and Wellness Center of the University DADAA is a not-for-profit community arts and mentorship, networking support, platforms of the Free State. They provide health services cultural development organisation. Based and seed funding to FSAH. to staff and students. Aspiring to be an in Fremantle (Australia), they have been a international centre of excellence in holistic catalyst for the development of an inclusive 3. UNIVERSITY OF THE FREE STATE: student population health, they provide approach to the arts and culture of Western The University of the Free State is a multi- innovative approaches to campus health Australia for the past 20 years. DADAA is a campus public university in Bloemfontein. The service delivery. The department is divided not-for-profit community arts and cultural university supports several endeavours of the into three main subdivisions that focus on development organisation. They have been a FSAH Programme by contributing access to its Wellbeing, HIV/AIDS and Health. catalyst for the development of an inclusive professional networks, brain trust and expertise approach to the arts and culture of Western across numerous departments and disciplines. 8. PROGRAMME FOR INNOVATION IN Australia for the past 20 years. The following departments have played a ARTFORM DEVELOPMENT (PIAD) significant role in the success of the programme. The Programme for Innovation in Artform DADAA provides international platforms, Development (PIAD) is an initiative developed financial support and mentorship support 4. DEPARTMENT OF COMMUNITY by the Vrystaat Arts Festival and the to FSAH. Furthermore, DADAA is actively ENGAGEMENT: University of the Free State (UFS), focusing involved in the professional development The Department of Community Engagement on how technology, interdisciplinary, and functions of the programme and makes their “demonstrates social responsibility and experimental arts can connect with and have network available to support it. make[s] available expertise and infrastructure an impact. for community service programmes in the 2. VRYSTAAT ARTS FESTIVAL: commitment towards common good.” They The Vrystaat Arts Festival contributes to promote and develop social responsibility and the exchange of ideas around art, culture, awareness among students, and enhance and society through connections with the role of higher education in social and other national and international creative economic development through community communities. Its vision is centred on the service programmes.7 principle of ‘One festival, many stories,’ and its mission is to support the development and 5. UFS GALLERY: presentation of great art in the Free State for The UFS Gallery archives various prominent all: bringing people together, supporting great South African artworks in several galleries art, developing artists and audiences, driving on campus. The collection is significant for innovation, and playing on the world stage. archiving our South African cultural heritage and our unique cultural and historical identity. Several initiatives (in addition to the main It has, for the past three decades, hosted festival consisting of theatre, visual arts, numerous national and international art and music) were identified as priorities, exhibitions, student exhibitions, and social 7. University of the Free State. 2000-2019. University including the Programme for Innovation in justice programmes.8 of the Free State. Department of Community Engagement. Viewed 16/08/2019 fringe festival (Vrynge) for emerging artists, The Department of Community Health serves significant public art interventions, an Arts the community as our patients through service 8. University of the Free State. 2000-2019. University and health programme, and a Pan-African delivery, training and research in the field of the Free State. Stegmann Art Gallery. Viewed Creative Exchange (PACE). of communicable and non- communicable 16/08/2019 disease, epidemiology, occupational and Collectively, these initiatives aim to increase environmental health. The department 9. University of the Free State. 2000-2019. University the creative industries’ footprint in the Free contributes to healthy local, provincial, and of the Free State. Department of Community State, create employment opportunities for national populations, in which all sectors of Engagement. Viewed 16/08/2019 as one of the key creative hubs of Africa. public knowledge and available resources.9 16
THANK YOU DR RICARDO PEACH: Director Ricardo.Peach@volksblad.com 051 404 7715 REA MOKONE: Free State Arts and Health Progamme Manager Rea.Mokone@volksblad.com 051 404 7647 GEORGINA THOMSON: Marketing and Development Manager Georgina.Thomson@volksblad.com 051 404 7947 Meraka at the Art Garden Project, Roodewal (2019).
You can also read