BUSINESS PLAN 2020 2024 - Vrystaat Kunstefees
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BUSINESS PLAN 2020 – 2024
KHOEKHOEGOWAB: Vrystaati di Dī//khasib
!Gâi!gâisens ge #an!gâs tsī !gôasiba Khoe-San
Khoena ra mâ. Nē khoen ge //în aboxan !na
/gaisa #goms tsī !hû//arede! kho/gara hâ,nâu
khoen !hūb din /khas khami
AFRIKAANS: Die Vrystaat Kunstefees erken
en respekteer die Khoe-San van die Vrystaat en
die diep geestelike verhoudings wat hulle met
hul voorouers, hierdie land en sy mense het.
ENGLISH: The Vrystaat Arts Festival
acknowledges and respects the Khoe-San
of the Free State and the deep spiritual
attachment to their ancestors and
relationships they have to this country
and its people.
SESOTHO: Mokete wa tsa Bonono Freistata
o ananela le ho hlompha morabe wa
Khoe-San wa Freistata, le kamano e tebileng
ya semoya eo ba nang le yona le badimo ba
bona hammoho le dikamano tseo ba nang
le tsona le naha ena le baahi ba yona.
First Nation Ceremony, Oliewenhuis, Vrystaat Arts Festival (2019).
1. V
ision, Mission,
CONTENT
Values and Goals 4
2. Executive Summary 5
3. Sector and Opportunity 6
4. Marketing Plan 8
5. G
oals and Key Performance
Indicators (KPIs) 9
6. P
rogramme Projects and
Activities11
7. Financial Plan 12
8. Risk Management 13
9. SWOT Analysis 14
Appendices15
Platfontein Print Project (2017).
1. VISION, MISSION, VALUES AND GOALS
VALUES
•C
ommunity Agency and
Autonomy: We engage
communities as equals in a
partnership advancing
self-reliant health and welfare.
• Reflective Practice:
We support and design
co-emergent models of
creation that is relevant and
community-led.
• Outcomes Driven: We use
sustainable measures to
calculate quantifiable efficacy.
• Impact Focused: We are
VISION
To elevate engagement in public
responsive to needs to maintain
relevant social investment.
health through stimulating arts and • Participation and Inclusion: We
health practice in South Africa. are grounded in diverse practice
that is inclusive and reciprocal.
MISSION
To act as an instigator and GOALS
exponent of excellence in local • To activate platforms,
arts and health practice by engage audiences and invest
engaging health communities, in health communities.
stakeholders and arts workers in
meaningful activity. • To expand the programme
capacity, access grants and
secure funding.
• To build the practitioner network,
knowledge trust, skills and
develop resources.
• To provide governance and
develop policy.
• To position and Arts and Health
Coordinator in each of the
9 provinces in South Africa.
• To run annual arts and health
projects in South Africa.
4 Top: Poetry Therapy (2019).
About: Untitled, Artist Nombuso Bhogolo (2016).
The Free State Arts and Health (FSAH)
2. EXECUTIVE SUMMARY
Programme is a bi-lateral partnership initiative
of the Vrystaat Arts Festival, and DADAA,
Australia supported by the Australia Council
for the Arts, the Andrew W Mellon Foundation
through the Programme for Innovation in
Artform Development (PIAD), an initiative of
the Vrystaat Arts Festival and the University of
the Free State.
FSAH is a pioneering arts and health
initiative operating in central South Africa.
We support and design community-centred
intermediations by arts-workers with the aim
of positively impacting on the health and well-
being of the communities we work for. Using
the arts, the project engages communities in
arts practices and projects that address key
health aspirations, understanding that good
health is imperative in the creation of cohesive
societies.
This initiative addresses the need for increased
collaboration between the arts and the health
communities of the Free State by connecting
cultural practitioners with skills, networks and
platforms interested in community well-being
to engage with pressing health issues. In doing
so, FSAH endeavours to mobilise communities
to raise the bar on their collective health,
stimulate the growth of vibrant, co-emergent
forms of artistic and cultural expression in
Africa, and build new audiences and models of
participation for works produced.
With the help of key stakeholders and our
partners (Vrystaat Kunstefees, PIAD and
DADAA Australia) we hope that the future of
FSAH will be First Nation, Black and Disability-
led. Over-all FSAH is on the crux of breaking
new ground in arts and health practice in
Africa and we are very excited to see this
breakthrough begin within central South
Africa.
5 Top: Pakana Kanaplila Australian First Nation Residency (2019).
Above: Jude Anderson (Punctum Inc, Australia) and Nicolas Boyce (Barbados), FSAH Artist Workshop, 2019).
3.1. CONTEXT the Vrystaat Arts Festival and the PIAD, the Affiliate institutions aligned to the programme
3. SECTOR AND OPPORTUNITY
The FSAH Programme’s main objective of programme has access to a wide variety avail themselves and their networks in a
stimulating the development of the arts and of cultural production and management reciprocal dialogue with the advancement of
health sector in South Africa is well supported expertise. arts and health in South Africa as a common
by the internal situation of the programme and goal. Through programme activities and
responsive to a gap in the sector. A mutually beneficial relationship between projects, FSAH continually brokers new
the University of the Free State and FSAH partnerships among stakeholders, a broad
3.2. INTERNAL SITUATION Programme feeds skills and expertise from range of sectors and population groups.
3.2.1. PARTNERSHIPS various departments and research centres
The FSAH programme is situated within a into the activities of the programme. In turn, 3.2.4. LEADERSHIP
bi-lateral partnership between the Vrystaat FSAH provides praxis- orientated platforms FSAH aims to grow national leadership in arts
Arts Festival and DADAA (Disability in the and service-learning opportunities for the and health. The programme was instrumental
Arts Disadvantage in the Arts), Australia university community. Via this synergetic in establishing a special interest group under
supported by the Australia Council for the relationship, the capacity, impact and reach the Public Health Association of South Africa
Arts, the Andrew W. Mellon Foundation of arts and health activity extends into (PHASA), for arts and health in January
through the PIAD (Programme for Innovation complex communities and population groups 2017. The purpose of the Arts and Health
in Artform Development), a programme of with whom trust-based relationships have Special Interest Group is to establish and
the Vrystaat Arts Festival and the University already been established. Furthermore, the grow the practice among the public health
of the Free State. The partnership network relationship the programme has with the sector in South Africa. Responding to a need
makes resources, professional development, academic institution allows for the co-design to develop the practice nationally, this is
mentorships and networks available to the and application of practice models that feed a valuable platform to engage in national
FSAH Programme. into the national ‘brains-trust’ for arts and dialogue on arts and health. Furthermore,
health. new prospects for collaboration, partnership
The partners, together with the Programme brokering, advocacy, policymaking and the
for Innovation and Artform Development The above-mentioned generation of models co-development of practice methodologies
(PIAD), provides access to existing and new and knowledge is supplemented by the ad are made available to us, equipping FSAH
audiences associated with them. Through hoc involvement of other national academic to be instrumental in demonstrating the
these relationships, valuable cross-promotion institutions, organizations and affiliates to the benefit of interdisciplinary involvement and
and health-promotion opportunities become practice. Furthermore, international links with investment in health communities through
available to FSAH, including access to social esteemed practitioners and establishments the arts. The interest group is chaired by the
media. The partnership between the Vrystaat support the evolution and refinement of former programme manager of the FSAH
Arts Festival and the Volksblad newspaper the discipline within a broader contextual Programme and reaches a national public
further extends the programme’s ability to framework. Often this co-creative generation health practitioner network.
engage state-wide audiences in dialogue of new knowledge leads to new layers of
about arts and health. Furthermore, printed partnership activity. 3.2.5. FINANCIAL SITUATION
and online media can be activated for the The FSAH Programme is a non-profit
purpose of health promotion with the benefit 3.2.3. RELATIONSHIPS AND NETWORKS programme under the partnership network
of access to editorial support from Volksblad. The FSAH Programme has access to local, that is reliant on external funders and
national and international arts and health donations. Currently, the seed funding for
3.2.2. KNOWLEDGE AND SKILLS organizations, funding bodies, private sector the programme is funnelled through the
Through the partnership network, the funders, production networks in arts and partnership network with the intention of
FSAH Programme has direct access to culture, academic networks, public health leading the programme into an autonomous
highly specialized skills and networks. The stakeholders, community welfare advocates organisation in the years to come.
partnership network also makes resources and also local, national and international
and key personnel available to assist with artists and arts practitioners whose work fall Philanthropic fundraising activities, together
the functioning of the programme. The under arts and health. with strategic partnering across the arts and
establishment of the programme is monitored health sectors, support the financial growth
by DADAA, who provides financial support Various cultural and health institutions strategy of the programme.
and mentorship based on their extensive operating in the Free State have expressed
international experience in arts and health their support of the programme and have
in a variety of cultural contexts. Through contributed in kind to the success of projects.
6 The Keepsakery (2019).
3.3. EXTERNAL SITUATION 3.3.2. ECONOMIC straddles both the creative industry profile 3.3.4. ARTS AND HEALTH SECTOR
3. SECTOR AND OPPORTUNITY
3.3.1. POLITICAL Amidst growing international interest in and that of the health sector. The geographic Although there are initiatives that impact
South Africa has a comparatively fledgling the participation and potential of cultural location of the programme is structurally on what is considered arts and health, these
democracy that needs to address progression industries to drive job creation and sustainable marked by a dispersed rural target population initiatives are often disconnected from each
on a multicultural landscape together with development,1 South Africa is increasingly that is comparatively disconnected by poor other and from the broader institutional and
addressing the cultural imbalances of the focusing on the creative industries to transport links. governmental structures, severely hampering
past. Government has made significant contribute to the growth of the economy. This its efficiency and their likelihood of longevity.
strides towards realizing a vibrant and varied is reflected in the Mzansi’s Golden Economy Participation in culture is concentrated Arts and health as a practice, isn’t necessarily
horizon for the arts. However, the pressure to report outlining the important contribution around urban areas. Participation a dependable niche of either the health or
attain holistic growth across all state functions of Arts, Culture and Heritage to the growth decreases and becomes more fractured the arts sector, but an important aspect of a
often means that basic service delivery is path for the South African economy moving by socio-economic positions moving into holistic approach to community health and
prioritised overspending on the arts. forward.2 State support of this focus is the rural population. In order of importance, well-being that encompasses the development
also seen in the formation of the National the following reasons were cited in an and absorption of health culture, facilitates
Despite supportive policies and actions from Cultural Observatory, a public research entity industry survey as resulting in the lack of aspects of remedial social intervention,
government, without entrepreneurial activity supporting growth in the cultural sector. participation: promotes accessibility and autonomy,
and philanthropic funds the challenges of According to national government, the 1. Time advocates and facilitates community voice,
balancing participation and excellence in the growth path for cultural industries includes 2. Transport alleviates pressure on existing structures and
arts cannot be adequately addressed to bring the creation of 5 million jobs over the next 3. Economic Position contributes to the transference and efficacy of
the sector to its full potential. Currently there 10 years. A detailed overview of national 4. Language health campaigning.
is minimal involvement of the arts in the public government’s objectives to support growth in 5. Availability
health agenda and governmental health the cultural sector is attached in Appendix A. 6. Accessibility
structures could benefit from organisations 7. Relevance
facilitating partnerships and collaborations. Projects and organisations implicated in this
sector largely rely on civil donations, private The Free State itself has a very specific
It is imperative that the programme sector sponsorship and state funding to maintain creative industry profile. In addition to it
collaborates with government. Government their activity. Despite government’s enthusiasm being one of the few regions in the country
funders such as the National Heritage for the growth of the arts and culture sector, where the population is growing (compared
Council have helped fund a project that was the current economic downturn is resulting in to a general decrease in the population in
beneficial to the Platfontein Community, a reduction in non-statutory budgets and fierce South Africa), the Public Participation in
a First Nation community in the Northern competition for financial sponsorship amongst the Arts Survey 2010 by the National Arts
Cape. Collaboration with other Government players in the non-profit sector. This directly Council of South Africa showed that of all the
structures could be extremely beneficial to impacts on the FSAH Programme which is provinces the highest percentage of people
the state of arts and health practice in South positioned within this category. who participated in the arts because of a
Africa. Such collaboration should, however be growing number of events being offered was
done without abdicating our duty of care to The FSAH Programme has the possibility of from the Free State (27% followed by 21% in 1. Miki, H. 2012. Measuring the Economic
community. accessing multiple market segments in the Limpopo). This indicates there is a growing Contribution of Cultural Industries. UNESCO
Institute of Statistics.
non-profit sector in South Africa. This is due cultural offering in this region that is outpacing
The programme is also not exempt from to its interdisciplinary objectives intersecting other regions in terms of community support. 2. Contribution of the Arts, Culture and Heritage
the influence of increasing social unrest, both culture and health objectives. Non-profit The Free State also has the highest number Sector to the new growth path. 2012. Department
where the decolonisation of knowledge and Companies competing in the market make of participants (22.4%) attending events to of Arts and Culture. Mzansi Global Economy. SA.
practice, increased economic participation, up a total of 14.3 % of the market, with 7 support artists (the highest of all the provinces), Viewed 06/07/2017
and oppression, land reform and service and recreation and 7.3% (164 companies) for the arts, and artists.4
delivery serve as discourse markers for the operating in public health.3 3. Statistics of the Non-profit Sector for South
emerging social justice movements. This Complementing the social factors impacting Africa. 2015. Department of Social Development.
activity, together with the recent economic 3.3.3. SOCIAL on the FSAH Programme is the health profile Viewed 12/08/2019
investment that impacts the economic growth is economically and socially divided by a health profile is included in Appendix B of 4. Public Participation in the Arts Survey.
of South Africa, increases sponsorship complex history and legacy of apartheid, this document. For the programme to ensure 2010. Methodology and Demographics. Viewed
competition and disrupts the normal colonialism and disenfranchisement. The relevance across the arts and health sectors, 12/08/2019
7 Home (2019).
4.1. DESCRIPTION OF • Donors and Funders 4.4. PROMOTION STRATEGY
4. MARKETING PLAN
PROGRAMME ACTIVITIES • New and Existing Partners
The FSAH Programme, through its partnership • Stakeholders in Public Health Public Relations Activities and Advertising
network and affiliates, provides projects • Policy Makers and Influencers across the The FSAH Programme uses the following platforms for external communications:
and access to funds for arts and health Arts and the Health Sectors
practitioners in South Africa. Currently, it Platform Activity
maintains a local project focus in the Free 4.3. POSITIONING
State, but serves as a national point of contact OF THE PROGRAMME Summits 2 Annual summits to discuss strategy and showcase projects to
for stakeholders. In the latter capacity the The FSAH Programme is positioned to
programme invests in the development of funnel opportunities and resources to the communities and stakeholders.
models and a common language for Southern emerging arts and health sector in South
African arts and health practice and provides Africa. It is thus a point of contact between Newsletters Newsletters as a means for practitioners and organisations to
support to practitioners with regards to practitioners, organisations and health connect with each other and the public.
policy, protocol, procedure, standards, risk communities, primarily in the Free State but
management and strategy. It also facilitates with national interest and an international Conferences Participation in conferences across health and the art sectors.
project-based interaction between health network. Its primary endeavours being the
communities, artists and CACD (Community design, coordination and implementation of
Press Releases Make use of newspaper platforms to inform the public about
Arts Cultural Development) practitioners, community-led arts interventions impacting
aiming to establish a robust community of on health and well-being. Furthermore, the activity and projects.
arts and health practice. In order to leverage programme is sited amongst other CACD
the impact of arts and health, the FSAH organisations in the market as a support Radio Utilise community radio to inform the public about
programme supports the development of the initiative; the aim being to collaborate activity and projects.
discourse through collaboration with research with stakeholders and other practicing
institutes in arts and health. organisations to enrich the impact of the
arts in public health, without taking a direct Networking Employ online networking platforms to harvest skills to
4.2. TARGET MARKET competitive stance against other players. In Platforms support activities.
The target market for the program’s projects doing so, the programme attempts to address
is largely determined by the needs of the the dispersed arts and health discipline in Professional Representation of the programme and its activities at professional
health community and continually adapts to South Africa.
Associations associations across the arts and health sectors.
these needs to remain relevant. Furthermore,
the programme also serves the community of Characteristics of the marketing message for
arts and health practitioners, stakeholders in the programme are: E-group Facilitate virtual discussions between practitioners
public health, the arts, possible funders and • Community-led Database Direct marketing to individuals on the programme database
partners. Therefore, apart from its project • Community Agency and Autonomy
targets, the target market of the FSAH is • Responsive to needs
Website Archive and showcase projects on programme website. Use as a
not so much segmented by demographics • Inclusive
or psychographics but rather determined by • Sustainable means to gather donations.
the communities we serve and the investors • Participation
in said communities via the activities of the • Outcomes Driven Social Media "Activate the brand, disseminate information, grow the database and
programme. • Historically sensitive showcase activities using: Facebook, Twitter, Instagram and YouTube”
• Local practice models
The main targets are: • Impactful
• Project Specific Target Health Communities Crowd-Funding Crowd funding projects on crowd-funding platforms.
(local and national) Platforms
• New and Existing Audiences
(Local, National and International)
• Communities of Practice in Arts and Health
(Individuals and Organisations)
• Local Arts and Cultural Gatherings
such as Festivals and Fairs
• Research Institutions
8
5.1. GOALS AND KPIS
5. GOALS AND KEY PERFORMANCE INDICATORS (KPIS)
Goal KPIs Current 2020 2021 2022 2023 2024
1. To Activate Value of FSAH’s annual investment into R155 000,00 R250 000,00 R400 000,00 R500 000,00 R830 000,00 R950 000,00
Platforms, Engage Free State Health population groups
Audiences and
Invest in Health Number of annual Arts and Health 4 Projects 5 Projects 7 Projects 10 Projects 15 Projects 25 Projects
Communities intervention projects by FSAH
Annual number of Newsletters 1 Newsletter 2 Newsletters 3 Newsletters 4 Newsletters 4 Newsletters 4 Newsletters
Level of annual audience reach 10 000 people 20 000 people 50 000 people 75 000 people 100 000 people 200 000 people
reached reached reached reached reached reached
Number of health population consumers and 4 Health 5 Health 7 Health 10 Health 15 Health 25 Health
groups participating in FSAH’s annual programs Populations Populations Populations Populations Populations Populations
Level of annual growth in social media 35% in social 50% in social 50% in social 50% in social 50% in social 50% in social
followers and social media audience media following media following media following media following media following media following
engagement from previous from previous from previous from previous from previous from previous
year year year year year year
Number of community stories translated 4 Different 5 Different 7 Different 10 Different 15 Different 20 Different
into projects annually Health Health Health Health Health Health
Community Community Community Community Community Community
narratives narratives narratives narratives narratives narratives
engaged with engaged with engaged with engaged with engaged with engaged with
Number of new partnership activities 1 Partnership 3 Partnership 4 Partnership 5 Partnership 6 Partnership 7 Partnership
developed annually through FSAH Activity Activities Activities Activities Activities Activities
Number of new partners investing in FSAH One Two Three Four Five Six
2. To Expand Number of new partnership activities 1 Partnership 3 Partnership 4 Partnership 5 Partnership 6 Partnership 7 Partnership
the Programme developed annually through FSAH Activity Activities Activities Activities Activities Activities
Capacity, Access
Number of new partners investing in FSAH One Two Three Four Five Six
Grants and Secure
Funding Number of artists training, participation and 3 Workshops 5 Workshops 6 Workshops 8 Workshops 8 Workshops 8 Workshops
employment outcomes resulting from the Project 4 Projects 6 Projects 8 Projects 8 Projects 10 Projects 15 Projects
Number of Arts and Health Coordinators – – 1 Project 2 Project 3 Project 4 Project
Engaged in Health Community Coordinator Coordinator Coordinator Coordinator
9
5.1. GOALS AND KPIS
5. GOALS AND KEY PERFORMANCE INDICATORS (KPIS)
2. (Continued) Number of Programme Administrators – – – – 1 Programme 1 Programme
Employed Administrator Administrator
Number of Programme Administrators – – – – 1 Programme 1 Programme
Employed Administrator Administrator
3. To Build the Number of co-devised Arts and Health 3 Resources 4 Resources 4 Resources 5 Resources 5 Resources 5 Resources
Practitioner resources developed e.g.: SA Arts and Health
Network, Protocols, Policies, artist training programs
Knowledge Trust,
Skills and Develop Number of participants annually engaged – 20 Participants 30 Participants 40 Participants 50 Participants 60 Participants
Resources in FSAH Summits and Mini Summits
Number of critical debates arising out of – 1 Debate/ 2 Debates/ 2 Debates/ 3 Debates/ 3 Debates/
the FSAH’s annual program Conference/ Conferences/ Conferences/ Conferences/ Conferences/
Summit Summits Summits Summits Summits
Number of Project Evaluations and 3 Assessments 5 Assessments 6 Assessments 7 Assessments 8 Assessments 10 Assessments
Assessments
4. To Provide Number of Public Health Association 1 Member 1 Member 1 Member 1 Member 2 Member 2 Member
Governance and Memberships
Develop Policy
Number of SA Government partners 1 Partner 2 Partners 3 Partners 4 Partners 4 Partners 4 Partners
annually engaged within the programme
Stretch Goals
1. To position an Appoint Additional Project Coordinators – – – 2 Appointments 3 Appointments 4 Appointments
Arts and Health (1 in each (1 in each (1 in each
Coordinator in each province) province) province)
of the 9 provinces
in South Africa by Secure Operational Costs – – – R220 000,00 R440 000,00
2025 R660 000,00
2. To run annual Number of annual Arts and Health – – – 15 Annual 25 Annual 45 Annual
arts and health intervention projects in South Africa Projects Projects Projects
projects in South
Africa Secure Additional Project Funds – – – R500 000,00 R1 000 000,00 R1 500 000,00
106.1. ARTS AND HEALTH SUMMITS engage audiences with issues concerning the act as agents between the generations of their This project serves as an educational tool and
6. PROGRAMME PROJECTS AND ACTIVITIES
In response to the need for greater development of community health narratives. community in a manner that reaffirmed their model whereby subsistence food security
connectivity amongst organisations, rich cultural heritage. skills that are tailored to the local environment
individuals, stakeholders and practitioners The newsletter addresses the need to create can be transferred to the community. The
within the arts and health community, the links between the disconnected arts and The artworks were the product of a community garden also serves as a public artwork,
FSAH Programme continues its investment health practices in South Africa in order to art cultural development process that dedicated to those affected and infected by
in creating links to support the practice. The grow the practice and connect to audiences. contributed to the resumption of tribal pride HIV and AIDS. Lead artists Claire Roussel
strategy to address this was set by the first With this we also aim to increase the agency and cultural agency among the participating and Zayaan Khan, developed the art garden
Arts and Health Summit in January 2017, of the arts in the health sector, open avenues artists. For the youth from here, traditional with inclusive practice models alongside
where delegates drafted an action plan that for collaboration and collectively activate and folklore contends for assimilation with Mary Mofama that runs and coordinates its
links disparate practices to foster dialogue and raise the level of the local arts and health surrounding master narratives that are alien management.
collaboration. discourse. to them. For many of the project participants
it was the first time that they have heard the 6.8. SEX TALK POSITIVE
During the summit, participants had the 6.3. E-GROUPS stories that these artworks share with us. Nosana Sondiyazi is a project manager,
opportunity to extend the practice network, The purpose of our e-group is to stimulate creative arts facilitator, blogger, talk host,
identify stakeholders, present projects, debate around issues impacting on digital artist and director of PHYSICALDIVINE.
engage in dialogue that stimulate cross- practitioners and to create a point of national 6.5. PARALLEL TO PANDEMIC (#WRAPITUP) Sondiyazi conceptualised the popular
pollination, plan collaborative projects, convergence. Furthermore, the e-groups The FSAH Programme, in partnership with talk-show format, Sex Talk. The talk show
engage in reciprocal capacity building, supports the participatory action research the Programme for Innovation and Artform was made up of an HIV positive panel who
transfer skills and co-develop the strategy for methodology used by FSAH to develop local Development (PIAD), invited eight emerging discussed the influence the diagnosis had on
FSAH. models of practice that are open to being used artists to participate in an upcoming public their lives and their identity, thus to normalise
by whoever needs them. art project that ran during the annual the stigmatised condition in the Free State.
The second Arts and health Summit which Vrystaat Arts Festival in July 2017. The project
took place in July 2018, celebrated the diverse 6.4. PLATFONTEIN PRINT PORTFOLIO I AND increased the participation of artists in the 6.9. BEYOND 2024/2025
interdisciplinary practices that make up the II (ONS KOM VANAF ONS STORIES / WE health community of the Free State through Once these goals have been achieved and the
practice landscape and created spaces for COME FROM OUR STORIES) supporting the agenda of public health. In trajectory as described within this section of
critical discourse supporting the growth of the Platfontein is the residence of the !Xun and the spirit of continued solidarity in the fight the business plan has been accomplished,
practice. The summit, which was supported Khwe people, first-nation inhabits from against HIV/AIDS, artists produced artworks FSAH aims to expand its activity systematically
by DADAA Australia and the Australian Southern Africa. FSAH initiated a youth that speak to the multi-layered psychosocial into the rest of the African continent. The
High Commission, ran concurrent to the print-project, in partnership with the William implications of actualising as Africans parallel aim being to move towards establishing
Vrystaat Arts Festival and aimed to stimulate Humphreys Arts Gallery and the Isibindi Youth to pandemic. The artworks will fronted a a Southern-African Arts and Health
dialogue and collaboration among culture and Centre. Thirteen young artists translated testing, information and condom distribution organisation.
health stakeholders in South Africa. Artists, traditional narratives into linocut editions campaign.
researchers, and practitioners whose work has during April of 2017. The print portfolio titled
bearing on the overlap between the creative Ons Kom Vanaf Ons Stories was placed on sale 6.6. SECRETE
arts and public health used this platform to and 21% of the prints where sold by the end Building on the programme’s support of
showcase cultural participation in the public of 2017, before the prints were handed over local literary talent through projects like
health agenda and strategized pathways to the artists. All proceeds from sales were #WrapItUp, Secrete, was a slam poetry event
towards meaningful impact through inclusive funnelled back to the Platfontein artists to hosted by the FSAH Programme in May 2017.
practice models. support their continued growth as voices from Bloemfontein resident spoken word poets
the next generation. were tasked to respond to issues pertaining to
6.2. ARTS AND HEALTH NEWSLETTER community health through poetry.
The FSAH Programme compiles a newsletter At the end of 2018 the National Heritage
for the practice of arts and health in South Council supported a continuation of the 6.7. COMMUNITY LAND-ART GARDEN
Africa. This newsletter serves as a platform for project and planning for the second print FSAH in partnership with Programme
artists, practitioners, researchers, writers and portfolio began. During the course of the for Innovation and Artform Development
organisations whose activity fall in the overlap project, young artists engaged in dialogue (PIAD) and Lesedi Multipurpose Community
between arts and health. The newsletter with their elders who shared some of the Development Village, which is directed by
publishes engaging content about activities stories that have been passed down for Mary Mofama along with other environmental
that interact with health communities, generations in the oratory tradition of the !Xun sustainability stakeholders, created a
advocate in favour of well-being or directly and Khwe. The project allowed young artists to permaculture art garden in Roodewal.
117.1. PROGRAMME OPPORTUNITIES
7. FINANCIAL PLAN
2020 2021 2022 2023 2024
Arts and Health Talks and Dialogues R20 000,00 R25 000,00 R35 000,00 R50 000,00 R75 000,00
Free State Arts and Health Summits (Biannual) – R120 000,00 – R200 000,00 –
Mini Arts and Health Summits R20 000,00 – R75 000,00 R45 000,00 R125 000,00
Platfontein Project R150 000,00 R180 000,00 R250 000,00 R350 000,00 R450 000,00
Literature and Health Projects R20 000,00 R25 000,00 R35 000,00 R50 000,00 R100 000,00
Promotional Arts and Health Projects R30 000,00 R50 000,00 R75 000,00 R100 000,00 R150 000,00
Workshops and Training R20 000,00 R30 000,00 R50 000,00 R60 000,00 R75 000,00
Total R260 000,00 R430 000,00 R520 000,00 R855 000,00 R975 000,00
12 Left:David Doyle, CEO DADAA Australia, Arts and Health Summit Bloemfontein (2018).
Right: Sex Talks (2017).8.1. RISK RATING
8. RISK MANAGEMENT
Likelihood Insignificant Minor Moderate Major Catastrophic
Almost certain High High Extreme Extreme Extreme
Likely Moderate High High Extreme Extreme
Possible Low Moderate High Extreme Extreme
Unlikely Low Low Moderate High Extreme
Rare Low Low Moderate High High
8.2. RISK MANAGEMENT PLAN
Risk Probability Impact Risk rating Mitigation
External risks
Funding not secured Possible Major Extreme Continue development of partnerships, alternative funding and revenue streams.
Economic downturn Likely Moderate High Provide flexible ticketing options to patrons.
Venue not available Unlikely Major High Develop relationships with multiple venues.
Lack of participants Work closely with change agents in health communities to identify individuals who
Unlikely Moderate Moderate
are passionate about the project.
Artistic risks
Quality of artist works do not meet the Research artist previous experience to ensure high artwork standards.
Unlikely Minor Low
arts and health’s requirements
Diversity of participants limited Ensure use of differing community change agents from differing narratives to ensure diversity.
Possible Moderate High
Use Artists which understand these narratives.
Financial risks
Rising core and production cost Possible Moderate High Diligent and realistic budgeting.
Loss of sponsorship Possible Moderate High Prospect a broad range of possible sponsors.
Inability to meet budgets Likely Major Extreme Constant monitoring of budget. Adjust to actual financial circumstances.
Management and operational risks
Job dissatisfaction Rare Moderate Moderate Clearly defined job descriptions.
Loss of information Unlikely Major High Annual review of IT systems and following best practise in archiving.
139.1. STRENGTHS 9.2. WEAKNESSES 9.3. OPPORTUNITIES 9.4. THREATS
9. SWOT ANALYSIS
1. The programme is associated with brands with already 1. Arts and health is relatively unknown in South Africa and 1. The opportunity to form an organization that links the 1. In the current economic climate together with a
established equity. (DADAA, PIAD, Vrystaat Arts Festival). the programme’s brand has not gained competitive equity. dispersed arts and health practice in South Africa. significant funder focus shift, uncompetitive or
2. There is a deficit in arts and health practice and 2. The programme currently has a limited buy-in and ties 2. Creating more cohesion amongst the arts and health inadaptable organizations struggle to survive
organisations, which translates too little sector with Government. practices in South Africa affords opportunities for amidst stiff competition for funds.
competition. 3. The programme has limited capacity and resources for knowledge sharing and collaboration with other 2. Amidst economic uncertainty, new organizations
3. DADAA resources and experience in Arts and Health new projects and rapid programme growth. organizations working in CACD. could be seen as a threat, having a negative impact on
made available through knowledge sharing, professional 4. The programme is geographically isolated and 3. The ability to make a significant contribution to the communication and collaboration.
development, networking and communication support. disconnected from the majority of national development of protocols, models and language around 3. The mandates of partners could be confused with that
4. Through its network the programme has access to stakeholders and artists. arts and health in South Africa. of the programme. The possibility also exists of partner
community leaders in target health communities. 5. Skills gap in arts and health in South Africa and no formal 4. Opportunity to fill the current health campaigning gap. brands overshadowing the FSAH brand.
5. The programme has a large scope of stakeholders and education supporting the practice. 5. To facilitate professional development and skills 4. The recent economic downturn impacts negatively on
potential partners. 6. The FSAH Programme has a different mandate and policy transferal opportunities in arts and health. artists and production support companies’ ability to
6. Through the partnership network seed funding is secured governing our relationships that that of our partners; 6. The opportunity to grow platforms and resources for deliver or be available.
to grow the programme into an organization. the possibility of a transfer of brand positions on the practitioners in arts and health. 5. Arts and health is a relatively unknown practice in
7. The FSAH Programme has a solid network of programme exists. 7. The ability to collaborate with communities in South South Africa, especially in the arts.
relationships locally, nationally and internationally. 7. Limited visual literacy, visual art infrastructure Africa to grow health agency and autonomy. 6. Arts and health lacks a common language in South Africa
8. Fervid and skilled key personnel. and stakeholders in the Free State. 8. The opportunity of involving arts and health practitioners that adds to the disconnect between practitioners.
9. The program can access artists, platforms and marketing 8. The disconnected current state of arts and to participate in health advocacy and policymaking. 7 The programme functions in a conservative society that is
through and during the Vrystaat Arts Festival, University health practice in South Africa. 9. The opportunity to access a wide network of uncomfortable with discussing health issues in public.
of the Free State and PIAD. 9. Unrealized potential of arts media in the Free State stakeholders, funding streams and potential partners 8. The partner institutions like the UFS and Vrystaat Arts
10. The programme has a sturdy policy of deferring deepening literacy in the arts, limiting quality locally and internationally. Festival is often seen as exclusive and elitist.
governance in place. of public relations opportunities and critical engagement 10. Opportunity to contribute to the advancement of First 9. The escalation in political, economic and social unrest
11. The protocol of the programme is rooted between the public and the producers of culture. Nation arts and culture in South Africa. together with fiscal and administration issues in national
within a progressive policy and ethics. 11. Opportunity to facilitate interaction between indigenous health increases the risk profile of projects run by the
medicine and western practice. FSAH Programme.
12. The ability to create employment in arts and health for 10. T he limited capacity of the program hampers the
artists and practitioners. programme’s ability to deliver on its offer whilst
13. The ability to leverage the FSAH brand equity through managing larger funding allocation
esteemed partners and affiliates. 11. T he programme is geographically isolated from possible
partners, funders and arts and health practitioners,
limiting scope of activity or making it costly.
12. H ealth campaigning fatigue.
13. T he arts have certain class and power signifiers
embedded in the perception of the community that
needs to be navigated.
14. A rts and health is currently a small sector, with little
funds available for sustainable practice for artists who
wish to solely work in arts and health.
14 Die Portret (2019).APPENDIX: A APPENDIX: B
APPENDICES
National governmental objectives to support he World Health Organization Profiles
growth in the cultural sector (2017): South African’s Health Profile as follow:
1. Identifying areas where employment 1. Average Life Expectancy of 62.5 years in
creation is possible on a large scale as a 2015 (+/- 10% increase since 2005).
result of substantial changes in conditions 2. Estimated national HIV prevalence of 17.3%
in South Africa and globally. of the population (No decline since 2005).
2. Developing a policy package to facilitate 3. The highest tuberculosis instance in the
employment creation in these areas, above world (834 infections per 100 000 people)
all through: with a treatment success rate of 78%.
a: A comprehensive drive to enhance both 4. High prevalence of HPV
social equity and competitiveness (Human Papilloma Virus).
b: Systemic changes to mobilise domestic 5. Comparatively high neo-natal and
investment around activities that can create maternal morbidity and mortality.
sustainable employment 6. 40% of mortality ascribed to premature,
c: Strong social dialogue to focus all non-communicable conditions.
stakeholders on encouraging growth in 7. 9% Mortality related to accidents
employment-creating activities and violence.
3. Tourism and other high level services are 8. Significant substance abuse problems
identified as a priority area to create jobs, contributing to interpersonal and
through a series of partnerships between domestic violence, sexual assault and
the state and the private sector. The cultural road traffic injuries, with alcohol abuse
and creative industries will contribution to rating third in threats to public health.
the creation of jobs in this priority area. 9. Highest tobacco use statistics on the
4. The strategy and proposed interventions continent of 16.2 %.
of the Department of Arts and Culture to 10. Population is polarized between
develop the creative and cultural industries starvation and obesity. With 25%
focus on: prevalence rate of obesity and 50% +
a: General continuity and introduction of South African being overweight.6
of newinitiatives, as far as possible
recognising, building on, expanding and
scaling-up significantly existing initiatives.
b: Identification and development of
talent through ensuring appropriate skills
development to develop excellence in the
arts, culture and heritage sector.
c: Facilitating expansion and growth of
existing initiatives in the culture and
creative industries to create large scale
and high impact programmes, maximizing
the growth and employment potential
5 Contribution of the Arts, Culture and Heritage
of the sector. Sector to the new growth path. 2012. Department
d: Expansion and co-ordination of supply of Arts and Culture. Mzansi Global Economy. SA.
and demand in the sector. Viewed 06/07/2017
to match demand.
6. World Health Organization. 2017. World Health
f: Monitoring and evaluation to guide Organisation. South Africa: Country Health Profile.
investment and co-ordination of current and Viewed 16/08/2019
15 Parallel to Pandemic Condom Campaign (#Wrapitup) (2016).APPENDIX: C The Vrystaat Arts Festival in one of our key 7. KOVSIE HEALTH:
APPENDICES
– PARTNERSHIP NETWORK strategic partners, in a bilateral partnership Kovsie Health is the colloquial name of the
1. DADAA: with DADAA who provides resources, Health and Wellness Center of the University
DADAA is a not-for-profit community arts and mentorship, networking support, platforms of the Free State. They provide health services
cultural development organisation. Based and seed funding to FSAH. to staff and students. Aspiring to be an
in Fremantle (Australia), they have been a international centre of excellence in holistic
catalyst for the development of an inclusive 3. UNIVERSITY OF THE FREE STATE: student population health, they provide
approach to the arts and culture of Western The University of the Free State is a multi- innovative approaches to campus health
Australia for the past 20 years. DADAA is a campus public university in Bloemfontein. The service delivery. The department is divided
not-for-profit community arts and cultural university supports several endeavours of the into three main subdivisions that focus on
development organisation. They have been a FSAH Programme by contributing access to its Wellbeing, HIV/AIDS and Health.
catalyst for the development of an inclusive professional networks, brain trust and expertise
approach to the arts and culture of Western across numerous departments and disciplines. 8. PROGRAMME FOR INNOVATION IN
Australia for the past 20 years. The following departments have played a ARTFORM DEVELOPMENT (PIAD)
significant role in the success of the programme. The Programme for Innovation in Artform
DADAA provides international platforms, Development (PIAD) is an initiative developed
financial support and mentorship support 4. DEPARTMENT OF COMMUNITY by the Vrystaat Arts Festival and the
to FSAH. Furthermore, DADAA is actively ENGAGEMENT: University of the Free State (UFS), focusing
involved in the professional development The Department of Community Engagement on how technology, interdisciplinary, and
functions of the programme and makes their “demonstrates social responsibility and experimental arts can connect with and have
network available to support it. make[s] available expertise and infrastructure an impact.
for community service programmes in the
2. VRYSTAAT ARTS FESTIVAL: commitment towards common good.” They
The Vrystaat Arts Festival contributes to promote and develop social responsibility and
the exchange of ideas around art, culture, awareness among students, and enhance
and society through connections with the role of higher education in social and
other national and international creative economic development through community
communities. Its vision is centred on the service programmes.7
principle of ‘One festival, many stories,’ and
its mission is to support the development and 5. UFS GALLERY:
presentation of great art in the Free State for The UFS Gallery archives various prominent
all: bringing people together, supporting great South African artworks in several galleries
art, developing artists and audiences, driving on campus. The collection is significant for
innovation, and playing on the world stage. archiving our South African cultural heritage
and our unique cultural and historical identity.
Several initiatives (in addition to the main It has, for the past three decades, hosted
festival consisting of theatre, visual arts, numerous national and international art
and music) were identified as priorities, exhibitions, student exhibitions, and social 7. University of the Free State. 2000-2019. University
including the Programme for Innovation in justice programmes.8 of the Free State. Department of Community
Engagement. Viewed 16/08/2019
fringe festival (Vrynge) for emerging artists, The Department of Community Health serves
significant public art interventions, an Arts the community as our patients through service 8. University of the Free State. 2000-2019. University
and health programme, and a Pan-African delivery, training and research in the field of the Free State. Stegmann Art Gallery. Viewed
Creative Exchange (PACE). of communicable and non- communicable 16/08/2019
disease, epidemiology, occupational and
Collectively, these initiatives aim to increase environmental health. The department 9. University of the Free State. 2000-2019. University
the creative industries’ footprint in the Free contributes to healthy local, provincial, and of the Free State. Department of Community
State, create employment opportunities for national populations, in which all sectors of Engagement. Viewed 16/08/2019
as one of the key creative hubs of Africa. public knowledge and available resources.9
16THANK YOU
DR RICARDO PEACH: Director
Ricardo.Peach@volksblad.com
051 404 7715
REA MOKONE: Free State Arts and Health Progamme Manager
Rea.Mokone@volksblad.com
051 404 7647
GEORGINA THOMSON: Marketing and Development Manager
Georgina.Thomson@volksblad.com
051 404 7947
Meraka at the Art Garden Project, Roodewal (2019).You can also read
