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                                   Event Token /
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                                  canwach20

                                    le 6 mai | May, 6 2020   1
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Mobilizing for Menstrual Hygiene Day

                         Se mobiliser pour la journée mondial de l'hygiène menstruelle

le 6 mai | May, 6 2020                                                          CanWaCH.ca | CanSFE.ca
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                            Event Token:
                           canwach20

                             le 6 mai | May, 6 2020   3
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                        L’identifiant de
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                         le 6 mai | May, 6 2020   4
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                                      Event Token /
                                      L’identifiant de
                                      l’événement :
                                     canwach20

                                       le 6 mai | May, 6 2020   5
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Zoom Features | Caractéristiques Zoom
! Chat: under the ‘more’ section there     ● Clavardage : dans la barre du bas, il y
  is a chat function, please use this if     a une fonction de clavardage (chat).
  you have any technical difficulties        Veuillez l’utiliser si vous éprouvez des
  and we will be happy to assist you.        difficultés techniques et nous nous
  Tina LaRochelle (Technical Support)        ferons un plaisir de vous aider. Tina
  is available to help.                      LaRochelle (assistance technique) est
                                             là pour vous aider.
● Q&A: you can also submit
  anonymous questions during the           ● Période de questions : vous pouvez
  presentation using the Q&A button in       envoyer une question de façon
  the bottom middle bar on Zoom.             anonyme pendant la présentation en
                                             utilisant l’icône Q&A dans la barre du
                                             bas sur Zoom.

                                                                 le 6 mai | May, 6 2020   6
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Agenda | Programme
1. Ina Jurga - WASH United, MH Day       1. Ina Jurga - WASH United, Journée
   2020                                     de l'hygiène menstruelle 2020
2. Florence Akara and Jennifer Rubli -   2. Florence Akara et Jennifer Rubli -
   Femme International, MH Day 2020         Femme International, Journée de
3. Nikki Hill and Neal Adolph - United      l'hygiène menstruelle 2020
   Way’s Period Promise Campaign,        3. Nikki Hill et Neal Adolph - United
   Mobilization for the Menstrual           Way’s Period Promise Campaign,
   Movement                              4. Période de questions
4. Q&A

                                                            le 6 mai | May, 6 2020   7
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Ina Jurga
International Coordinator Menstrual
  Hygiene Day, Head of Behaviour
  Change Communication, WASH
               United

                      le 6 mai | May, 6 2020   8
Canwach20 Event Token / L'identifiant de l'événement : Simultaneous Translation | Traduction simultanée
Periods don’t stop during pandemics,

                                       .

And neiher will we!
Canwach20 Event Token / L'identifiant de l'événement : Simultaneous Translation | Traduction simultanée
WHAT has been achieved in 2019 => see previous webinar

ADJUSTMENTS

HOW you can participate

MATERIALS
Theme of 2020:

#ItsTimeForAction

(#PeriodsInPandemics)
How the Coronavirus Pandemic made us adjust the plans

Almost no on-the-ground events       Let’s be creative and campaign online like
                                     crazy

#ItsTimeForAction                     • Engage governments on a easily level
Asking governments, donors and          through the Menstruation Bracelet
partners to share their actions         (Video /livestremshow) and follow up
and commitments                         with them later
                                      • No new commiments for 2020 under the
                                        Action 4 MH Education

Media & Government attention          Corona as a “troyan horse” to engage
will be on corona/ Covid-19           Ilustrations/infographic
#ItsTimeForAction

This year, we want to establish the Menstruation Bracelet as a simple yet powerful symbol for
menstruation and MH Day.
The Menstruation Bracelet consists of 28 beads 5 of which are red (28 = average duration of the cycle;
5 = average days of bleeding.
Women Deliver CEO Katja
                                                        Iversen

Girl from Nepal   Young activists from
                  Ghana

✔ By wearing the Menstruation Bracelet, you set a
  sign.
✔ By wearing the bracelet, you show that periods are
                                                                                      Canadian Minister of Foreign
  nothing to hide.                                                                    Affairs François-Philippe
✔ By wearing the bracelet, you help to end period                                     Champagne with WASH United
                                                                                      CEO Thorsten Kiefer
  stigma.
✔ On MH Day and every day.
                                                       Supermodel Natalia Vodianova
#ItsTimeForAction – the MH Day bracelet

         Help break the silence by wearing the MH Day bracelet and sharing your picture on social media
         on MH Day
         Get key government decision makers and other opinion makers to stand up for MHM and do the
         same!

Build thePublish your post on 28 May on your social media channels
          Bracelet                                                   using #ItsTimeForAction
                                                            Illustrations                    #MHDay2020
                                                                                      Instagram
Gifs

              Painted
                                                https://menstrualhygieneday.org/materials/braceletguide/
In the video, MH Day partners will be appearing next to high level decision makers and everyone will be
wearing the Menstruation Bracelet and set a sign to create a world where menstruation is just a normal fact of
life by 2030.
Step 1:
Make a Menstruation Bracelet.

Step 2:
Record a short video. The video should show you
and/or a group of people wearing the Menstruation
Bracelet and saying a short message.
Your short message should be about the change you
want to see for ALL women and girls, everywhere.
And it should not be longer than 1 sentence!
End your video message by holding up the
Menstruation Bracelet saying “It’s time for
action!”.

Step 3: Send us your video by 14 May.

https://menstrualhygieneday.org/materials/2020crowdsourcedvideo/
ACTION 4 MH EDUCATION

MH Day initiated the #Action4MHEducation initiative to promote accountability, enable advocacy and
catalyse action on education on menstruation.

.
#ItsTimeForAction

                                 In 2018, the 310 participating organisations educated
                                 27.2 million girls on MHM. For 2019, they committed
             2018       2019     to educating 41.4 million girls - an increase of 52%.
           27.2       41.4
            million    million

               Organisation to share their education achievments for 2019

            https://menstrualhygieneday.org/events-3/action4mheducation2020/
CAMPAIGN
    MATERIALS
#ItsTimeForAction - online campaigning

Campaign materials
Most exciting set of campaign materials yet
We work with a team of 3 female artists who will       Illustration/ Infosniplets
create the most powerful and diverse set of MH Day     Corona & MHH
campaign materials yet. All materials will be
available in English, French, Spanish and Arabic.
As last year, you will be able to co-brand materials
and create your own headlines using templates.

                                                                 Ready next week!
#ItsTimeForAction - online campaigning

Design System

                                               And of course if you want to create
                                               your own MH Day materials, you
                                               can use the MH Day design system
                                               to do so!

                                         https://menstrualhygieneday.org/materials/mh-day-logo/
#ItsTimeForAction - online campaigning

Our ask

                Let's make an even bigger splash on social media!

                Alignment and consistency of hashtag use is critical to maximise campaign
                pressure and reach.
                - Alyways use the campaign hashtags #ItsTimeforAction #MHDay2020
                - Use the design system for creating own content
28 May - Global online live stream show

                                          Presentations
                                          Talks
                                          Videos
Generating commitments at the national level

Our ask
           Let us know if you want to be part of the show!
           You can also bring your government partner into the global show!

           What we look for is great content & stories from the country &
           your commitments!
Your Campaigns & Events & Activities
Let us know your campaign plans.
                    https://menstrualhygieneday.org/events-3/submit-an-event/

We will share and also try to amplify as much as possible.

                                 https://menstrualhygieneday.org/events-3/2020-events/
MH Day 2020 in a nutshell:

Periods don’t stop for pandemics. Neither will we! Together, we’ll make the most
of MH Day 2020 to keep up the momentum for MHM.

What we aim to achieve in 2020?
- Establish the MH Day bracelet as a global symbol for the day and the issue –
  just like the HIV/AIDS ribbon

What we offer:
- Most exciting and diverse set of campaign materials ever, including a global
crowd-sourced campaign video
- Simple guides on how to use the bracelet
- Showcase MH Day online events / campaigns by partners
- Global MH Day live streaming event on MH Day
Questions & Ideas
Subscribe to our newsletter
   http://menstrualhygieneday.org/newsletter/

Follow on social media
  FB: Menstrualhygieneday
  Twitter: MHDay28May

Stay in contact
    info@menstrualhygieneday.or
    g
    Ina.jurga@wash-united.org
                                                30
About MH Day

From Societal Awareness -to Political Relevance – to Action
.

                                                                  Action

                                            Increased political relevance

               Increased awareness and relevance at the societal level

2014                                               2019                     2022
MH Day 2019 results at a glance

Together, we made MH Day more impactful than ever

                                    2018           2019       % Increase
On-the-ground events                 503           724           44%

Contributions on social media       45,000       114,000        154%

Features in digital media            650          2,240         245%

People reached with positive
messaging about                   130 million   317 million     144%
menstruation
I. Increased awareness and relevance at the societal level

  • By the end of 2022, 1,000 on-the-ground events to raise awareness and advocate for action in 90
     countries
  • >250,000 contributions on social media
  • >3,500 pieces of media coverage
  • total reach of more than 500 million primarily young people

   II. Increased political relevance

  • By the end of 2022, to get at least 150 high-level decision makers (at least one per country in which
     MH Day events take place) to wear the bracelet, have their picture taken and publicly show their
     support for MHM.
  • In the same time, get at least 200 social media influencers and celebrities to join and amplify the
    campaign.
   III. Increasing Action and Investment in MHM

  • MHM education: by 2022, organisations participating in the #Action4MHeducation initiative will
    collectively reach >70 million girls with MHM education annually;
Partnership
Since 2014, MH Day has grown into a global movement with more than 550 partner
organisations most of which are from the global South. 31% of MH Day partners are from
Sub-Saharan Africa and 28% from Asia. Key global MH Day partners include:
Florence Akara
                    Managing Director, Femme International

        Jennifer Rubli
Research and M&E Coordinator , Femme
             International

                                                 le 6 mai | May, 6 2020   35
MH Day 2020
Journée de l‘Hygiène Menstruelle 2020
      #periodsdontpauseforpandemics
Who We Are
Qui Nous Sommes
•   Menstrual health NGO/ONG santé menstruelle
•   Kenya, Tanzania
•   Education, conversation, distribution, research/
    Éducation, conversation, distribution, recherche

      It’s not rocket science. It’s a
                       period.
    Ce n’est pas sorcier, ce sont les
                  règles. Point.
The Twaweza Programme
Le Programme Twaweza
•   Education/Éducation
     –   Fun, comprehensive workshops/ateliers d’éducation amusants et
         complets
     –   Anatomy (internal and external), puberty, menstruation (what it
         is, the cycle, tracking, practices, products), PMS, pain
         management, SRH/Anatomie (interne et externe), puberté,
         menstruation (le cycle, le suivi, les pratiques, les produits), SPM
         (syndrome pré-menstruel), gestion de la douleur, SSR (Santé
         Sexuelle et Reproductrice)
•   Conversation
     –   Community-based/basé sur la communauté
     –   Normalisation/normalisation
•   Distribution
     –   Femme Kit/Trousse Femme
     –   Contains reusable menstrual product of choice/choix d’un produit
         menstruel réutilisable
The Twende Initiative
•   Income-generating initiative to make
    menstruation more affordable and accessible/
    Initiative produisant un revenu pour que les
    menstruations soient abordables et accessibles
•   Networks of women/Réseaux de femmes
•   Reusable menstrual products/produits menstruels
    réutilisables
•   Payment plans/plans de paiement
Research and M&E/
Recherche et Suivi et Évaluation
•   Baseline data collection/
    récolte de données pour
    point de comparaison
•   Programme impact
    information/information
    sur l’impact du programme
•   M&E: theory of change,
    logic model/Suivi &
    Évaluation: théorie de
    changement, modèle
    logique
•   Eastern and Southern
    African Menstrual Health
    Research Network
                                Integrated Model of Menstrual Experience/Modèle Intégré de l’Expérience
                                Menstruelle (Hennegan et.al, 2019.)
Periods and Pandemics

                 •   Pandemics exacerbate existing inequalities/
                     les pandémies aggravent les inégalités
                     existantes
                 •   Struggles will be amplified/les épreuves sont
                     amplifiées
                 •   How to modify community-based
                     programming/ comment modifier les
                     programmes basés sur la communauté

                         #periodsdontpauseforpandemics
Translating Online Advocacy
to Implementation

   SUPPORT/    DONATIONS /     ADVOCACY AND
    SOUTIEN       DONS           MOVEMENT-
                                 BUILDING/
                               PROMOTION ET
                               DÉVELOPPEMEN
                                   T DU
                                MOUVEMENT

                 LANGUAGE
                  MATTERS/
              LE VOCABULAIRE
               EST IMPORTANT
www.femmeinternational.org
info@femmeinternational.org
Nikki Hill
Principal, Earnscliffe Strategy Group
& Co-Chair of the United Way Period
         Promise campaign

                           Neal Adolph
                           Director, CLC Labour
                        Participation, United Way of
                            the Lower Mainland

                                  le 6 mai | May, 6 2020   44
United Way of the Lower Mainland serves the needs of our
  local community and ignites the desire in everyone to
            improve this place we call home.

               mobilize - collaborate - give
We’re building a movement.
Here’s what we’re doing
  Collection drives to get product to agencies that serve vulnerable
  populations around the Lower Mainland and Fraser Valley.

  Conducting research into the shape of period poverty across the
  province with funding from the Government of BC.

  Working with unions, businesses, and government bodies of all sorts
  to change policy with our Policy Agreement.

  Building a nimble Government Relations strategy that will produce
  wide-scale policy changes that support our vision.
#PeriodPromis
           e

.c     Period
       Promise

a
       @uwlm
Contact us.

           Neal Adolph
Director, CLC Labour Participation
United Way of the Lower Mainland
          neala@uwlm.ca
Questions? / Des questions?

                     le 29 avril | April 29, 2020   55
Connect with us!                       Contactez-nous!
Ina Jurga - ina.jurga@wash-united.org   Ina Jurga - ina.jurga@wash-united.org

Florence Akara -                        Florence Akara - florence@femmeinternational.org
florence@femmeinternational.org
                                        Jennifer Rubli -
Jennifer Rubli -                        jennifer@femmeinternational.org
 jennifer@femmeinternational.org
                                        Nikki Hill - nikk@earnscliffe.ca
Nikki Hill - nikk@earnscliffe.ca
                                        Neal Adolph - neala@uwlm.ca
Neal Adolph - neala@uwlm.ca
                                        Megan Aikens - maikens@canwach.ca
Megan Aikens - maikens@canwach.ca

                                                                le 6 mai | May, 6 2020   56
Stay tuned                                Restez à l'affût
Next Webinar Wednesday:                    Le prochain webinaire du mercredi :

Keeping the Engine Running: Challenges     Laisser le moteur en marche: les défis
in Non-Profit Operations during COVID-19   opérationnels des organisations à but non
                                           lucratif pendant la COVID-19
Wednesday, May 13, 2020
1:00 - 2:00 PM EDT                         Mercredi 13 mai 2020
                                           13 h – 14 h, HAE

                                                                le 6 mai | May, 6 2020   57
CanWaCH.ca | CanSFE.ca

    Thank you for joining us!
Merci de vous etre joint(e) à nous!
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