CARLSON The Voice SCHOOL OF MANAGEMENT - Carlson School of Management
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CARLSON FA L L 2 020 SCHOOL OF MANAGEMENT The Voice Jael Kerandi (’21 BSB) led students through unprecedented crises THE MAGAZINE FOR ALUMNI AND FRIENDS
CARLSON
FA L L 2020
THE CARLSON SCHOOL
O F M A N AG E M E N T M AG A Z I N E
F O R A LU M N I A N D F R I E N D S
Opposite: Murals and
tributes honor the DISCOVER
life of George Floyd in
south Minneapolis.
3 Start-Up News
Cover and right:
Jael Kerandi, the 7 3 People, 3 Questions
first Black student
body president, 8 Faces of Carlson
led students
through COVID-19
and protests with
steady purpose. FOCUS : UNPRECEDENTED TIMES
Photography by
Nate Ryan.
10 Faculty Insights
Below: Four savvy
alumni are building 14 Close-Up: Alumni
business models
and products that
The Voice
can help their
businesses—and
18
their customers—
thrive, even during
a global pandemic. ow Jael Kerandi (’21 BSB) led
H
fellow students through COVID-19
and the murder of George Floyd
18
24
A Port in the Storm
omme Beevas (’11 CEMBA)
T
is reinventing the way a restaurant
can serve its community
30 Alumni Profiles
E N G AG E
35 News & Notes
36 Executive Spotlight
38 Giving
42 Alumni Happenings
44 Class Notes
48 5 Things I’ve Learned
30
FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 1
DISCOVER
FROM THE DEAN
Building Connections S TA R T- U P N E W S
More Important Than Ever
“No [person] is an island.” Our last magazine explored the world and our months, the Carlson School’s faculty and
English poet John Donne’s place in it. The themes remain, but we’ve seen 1,532 staff responded admirably. “Our faculty
17th-century words remain immense change these last six months. Here in responded to this shift with resiliency and
true. In a world where nearly Minnesota and across the United States, addressing Carlson School flexibility, never losing sight of the students’
graduates learning objectives in the process nor
everything has changed, systemic racism is finally at the forefront. It
participated the research opportunities that became
our need to interact with shouldn’t have taken George Floyd’s murder to do so, in virtual available for study,” says Alok Gupta,
each other has not. In but now there is an urgency I have not seen before. commencement associate dean of faculty and research.
fact, building connections You’ll learn more about a current student who is Staff in career services, academic
advising, and other departments swiftly
is more important than ever before.
Staying connected today is easier, but building
leading the push for social justice on our campus
as well as about a business using its resources in a
1,000 stepped in to provide ongoing support to
students. In a volatile job market, career
or sustaining relationships via a screen is difficult. new way to be a force for good in its neighborhood. registrants for services staff helped solidify internships
I have a new appreciation for the in-person Also, learn how COVID-19 has forced changes in first-ever virtual and job offers for many.
experience of meeting one another: non-verbal cues research agendas, teaching, medical technology, 1st Tuesday
STUDENTS SAFELY RETURN HOME
are obvious, there are no frustrating technology and healthcare in our community. Finally, with a
At the onset of the pandemic, more
glitches, and you’re not constantly watching general election closing in, discover an alumnus who 300 than 280 Carlson School students were
yourself in a box. But we must not let those is at the intersection of business intelligence, an studying abroad. In a matter of weeks,
minor annoyances stop us from interacting. uncertain and uneven economy, and political polling. class sections the staff at the Carlson Global Institute
moved virtually coordinated the travel plans of each
At the Carlson School, I’m so proud of how our It is safe to say that this is the most interesting
in four days student, no matter where they were.
community has put in the dedication and effort time of our lives. Despite all its challenges, it is All students returned home safely.
to build connections, no matter how hard it is. inspiring innovation and needed change. It is also “I’m incredibly proud of our team,
Faculty members holding additional office hours anxiety-inducing and can be utterly exhausting. 45% who worked diligently with our partners
to meet student needs. Students collaborating I encourage each of you to step away from the around the world to ensure the safety of
increase in all of our students,” says Steve Parente,
around the world to work on projects. Classes screen, from the headlines, and from the daily
career services associate dean of global initiatives.
engaging virtually with business leaders. Staff grind. Take time to recharge and refocus on appointment Despite COVID-19–related travel
coordinating logistics to keep us moving forward. ways you can be a force for good in a world that year-over-year challenges, large international experiential
Businesses helping each other solve complex issues. I am convinced is changing for the better. learning programs, such as the MILI Valu-
ation Lab and Global Business Practicum,
Warmest regards, continued virtually without missing a beat.
Operating Virtually EVENTS CONTINUE VIRTUALLY
All Carlson School events moved virtual,
Carlson School Community Comes Together reaching more people.
Sri Zaheer,
During Pandemic Changes The school hosted its first virtual com-
Dean, Carlson School of Management mencement on May 16. The long-standing
1st Tuesday Speaker Series had its highest
When the COVID-19 outbreak forced In just four days, more than 200 attendance ever, when more than 1,000
the University to operate virtually, the courses and 300 sections moved to a people registered for the May event.
whole Carlson School community sprang remote format, an undertaking which The school, in partnership with the
into action to make the most of this demanded faculty to rethink how they Executive Education and Marketing &
“new normal.” could deliver their courses online. The Communications teams, launched the
“The COVID-19 pandemic presented school’s Information Technology team “Leadership in the Age of Disruption”
challenges for all of us at the Carlson made sure the school had the technolog- series, which allowed faculty members
School and across the world,” says Dean ical capabilities it needed to make the to contextualize the ways businesses
Sri Zaheer. “But I am so appreciative of transition go smoothly, and provided and the economy were being disrupted
how each and every person at the school hours of training to faculty and staff. by the pandemic. The series also
stepped up to make sure our operations While shifting modalities of instruction included virtual events about the future
continued as close to normal as possible.” from in-person to online typically takes of business in this “new normal.”
2 U N I V E R S I T Y O F M I N N E S O TA ILLUSTRATION: SOL COTTI FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 3
S TA R T- U P N E W S
Carlson School combining a year of intentionally designed
New Seminars, Classes Entrepreneurship and Launch Minnesota, Through the program, the Carlson School
course work, an experiential project an initiative of the Minnesota Depart- has hosted virtual courses designed for
Announces a Number with a real client, the opportunity to gain Aim to Help Minnesota ment of Employment and Economic pre-launch and early-stage technology
of Diversity Initiatives professional work experience through Entrepreneurs Development, designed to accelerate the entrepreneurs, as well as seminars on
an internship, and job preparation. growth of startups and amplify Minne- early-stage startup funding, how to
In the wake of the murder of George The new degree is designed for recent The Carlson School has added new sota as a national leader in innovation. build an inclusive business culture, and
Floyd and too many others, the Carlson graduates or early career professionals. programming to educate the state’s an introduction to financial modeling,
School immediately began work to create entrepreneurial community. “Entrepreneurship is vital in any
along with many others. There is also a
a more welcoming place for students, A new Integrated Bachelor of Science economy, but especially during these
A new online platform, called MN Venture mentorship program available, tapping
faculty, staff, visitors, and more. in Business / Master of Arts in Human unprecedented times,” says John Stavig,
Builders, launched April 2020. The site into the University’s wide network
Resources & Industrial Relations degree program director at the Holmes Center.
A Diversity, Equity, and Inclusion Action shares information to connect entre- within the entrepreneurial community.
program allows students to earn both “These courses and seminars will allow
Work Group, charged by Dean Sri Zaheer, degrees with only one additional year of preneurs with courses, competitions, us to build an even more robust entrepre- MN Venture Builders continues
spent the summer months listening to classes. This degree provides a struc- seminars, mentors, and connections to neurial scene in the state of Minnesota.” the Holmes Center’s leadership in
each other, colleagues, students, and tured option to complete both the BSB the state’s entrepreneurial ecosystem to supporting entrepreneurs through
alumni. The group is working with the early-stage technology entrepreneurs Within its first few months, more than 150
and MHRIR degrees in an efficient and programs such as MIN-Corps, Grow
school’s executive committee on taking across the state of Minnesota. It is a entrepreneurs participated in the quar-
timely manner while still maintaining the North, Women’s Entrepreneurship
some immediate steps. collaboration between the Carlson terly lean startup courses and webinars.
rigors of the curriculum. (WE*), and MN Cup, the largest state-
School’s Gary S. Holmes Center for wide startup contest in the country.
“This work is of the utmost importance,” The final new program is the Master of
says Dean Sri Zaheer. “We have begun Science in Business Analytics Program/
implementing many of the workgroups Master of Science in Finance joint degree
suggestions, including initiatives focused program. This dual-degree program
on our internal culture and processes, as capitalizes on market demand for “Entrepreneurship
well as on pipeline programs and educa-
tion for the lager business community.”
graduate-level students who are trained
in both business analytics and finance is vital in any
In order to jump start these initiatives, domain knowledge. The degree, effective
now, will give students current, leading
economy, but
Zaheer has committed $1 million in
funding to support the work group’s knowledge to add value to their work and especially
organization as a whole.
recommendations.
Additionally, the Carlson School
during these
The 19-person Diversity, Equity, and
Inclusion Action Work Group, led by launched 13 new graduate certificates. unprecedented
Designed for working professionals,
Professor and Accounting Department
Chair Pervin Shroff, included a cross- Graduate Certificates offer high-impact times.” — J O H N S TAV I G
section of students, faculty, and staff learning in 13 specific topic areas, from
from a variety of diverse backgrounds. Leadership for Managers to Business
Analytics. These certificates consist
The DEI work group took part in a number of 12 credits (four to six courses) of
of listening sessions and reviewed survey graded, transcripted coursework that
Two Carlson School
results from faculty, staff, and students to can be applied to a master’s degree. MBA Students Receive
“The DE&I Action Work develop their initiatives.
National Awards
Group was truly an School Launches • Master of Marketing Degree
Liz O’Brien, ’20 MBA, and Kevin Bubolz,
’21 MBA, were recently recognized
effort that required us Three New Degrees, • Integrated Bachelor of for their innovation and leadership.
13 Graduate Certificates
all to be open, honest, Science in Business / Carlson
School Master of Arts in
O’Brien became the first Carlson School
student to be honored with the Edie Hunt
and humble. It has been Three new degree programs and a suite of
more than a dozen graduate certificates
Human Resources & Industrial Inspiration Award from the Forté Foun-
Relations degree program
both challenging and will make their debut at the Carlson School
as part of its continued focus on expanding
dation. This annual award recognizes a
woman who aligns with Forté’s mission
• Carlson School Master of
rewarding to collaborate educational opportunities for recent Science in Business Analytics
to launch women into fulfilling, significant
careers through access to business
graduates and established professionals.
on this with others from One new option, which will begin recruit-
Program/Master of Science in
Finance joint degree program
education and professional develop-
ment, as well as candidates who exhibit
across the school.” ing students this fall while launching in Fall
• Plus 13 new graduate
a track record of working to increase
2021, is the Master of Marketing Degree. and/or encourage women’s interest in
— PERVIN SHROFF certificates
This 9-month, 32-credit program pro-
vides a strong foundation in marketing by
4 U N I V E R S I T Y O F M I N N E S O TA ILLUSTRATION: JAMES STEINBERG ILLUSTRATION: STUART BRADFORD FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 5
S TA R T- U P N E W S 3 PEOPLE, 3 QUESTIONS
business school or business careers
Not only was I able 1. What are 2. What’s your 3. What’s your
through innovation and leadership.
you reading? favorite website? dream job?
At the Carlson School, O’Brien was to meet people who
involved in the Graduate Women
in Business Board and the Forté are already in the
Foundation, served as a diversity
graduate assistant, and was selected
business industry,
to co-chair the Carlson School Wom- but I was also able The Color of Law: A Forgotten
History of How Our Government
The Ringer. It’s a mixture
of pop culture and sports.
I’ve volunteered with kids for the
last 20-plus years, coaching
en’s Leadership Conference. O’Brien
was also named one of the “2020 to connect with Segregated America. This
book highlights housing policy
They cover everything from
Game of Thrones to Anthony
both basketball and football.
I see sports as a great way
MBAs to Watch” by Poets & Quants.
other students of and unconstitutional laws that Bourdain and mock NBA to connect with kids, teach
Bubolz, a former Army helicopter pilot, created opportunity for some Drafts. A lot of range! leadership skills, and solve
became the first Carlson School stu- color who had the and left others out. As we talk problems. When I retire, I’ll
dent to be named a Tillman Scholar.
same interests.” about racial equality, this book
provides a great example of the
likely find a position as a sports
director for a youth program.
He was among 60 U.S. service members,
— N I N I D A N G , ’ 24 B S B Joffrey Wilson systems that have been in place
veterans, and military spouses named
’99 BSB that have created inequity. This
to the Pat Tillman Foundation’s 12th
class of scholars. Tillman Scholars are
Director of Inclusion and book is also important because
selected based on their high potential for Diversity at Mortenson it highlights the importance
activities. The 2019-2020 cohort of policy to drive change.
impact, demonstrated through a proven
track record of leadership, continued included 36 students, 61 percent of
pursuit of education, and commitment of whom are African American or Black, 58
their resources to service beyond self. percent female, and more than half who
were in their senior year of high school.
Bubolz, who discovered a passion for The Argumentative Indian by Refinery29—especially the A dream job of mine would be
therapy dogs while serving in Afghani- “One of the important things for me was Amartya Sen. Lately, I have been “Work & Money” section. where I can combine my artistic
stan in 2014, says his goal is to help chil- the different connections I was able to missing my home country a lot. creativity and analytical skills
dren develop their reading skills through make through the Emerging Leaders of I first read this book a decade to contribute to society.
ABOVE: Liz O’Brien,
top, and Kevin “I’m asking you to increased access to therapy dogs. Color program,” Dang says. “Not only was
I able to meet people who are already
ago and revisiting it now takes
me back to simpler and happier
Bubolz, bottom,
received national see the present Emerging Leaders
in the business industry, but I was also
able to connect with other students of
times. This collection of essays
highlights India’s identity through
recognition for
their outstanding challenges not as of Color Program Leads color who had the same interests.” its history, and how debate, dia-
work this year.
to New Enrollments Deeksha Jha logue, and intellectual pluralism
obstacles, but as “Going through the ELOC program
made me much more comfortable with
’19 MSBA shaped the country. It smashes
opportunities to re- This semester, Aisha Mohamed and
Nini Dang, both ’24 BSB, became the
pursuing a business school and going
Data Scientist stereotypes and celebrates India
in a way I haven’t seen before.
to the Carlson School specifically,”
examine your why first students to begin their studies at
the Carlson School after participating
Mohamed adds. “Everybody was so
It’s a different perception of
India that needs to be read.
and create positive in the inaugural cohort of the Emerging
welcoming and willing to help me with
any questions I had. You could really
change together.” Leaders of Color program (ELOC).
The free, selective, eight-month program
see the passion everyone had.”
I am re-reading Bottle of Lies: They’re not so much a website, I am in my dream job. Full disclo-
Mohamed and Dang are joined by 11 other
— LIZ O’BRIEN, ’20 MBA provides opportunities for underrepre- The Inside Story of the Generic but there are a few podcasts sure—I worked for a management
Aisha Mohamed, students from ELOC who enrolled at other
’24 BSB sented high school students to expe- Drug Boom by Katherine Eban. I follow diligently. Land of consulting firm between my MBA
colleges at the University of Minnesota.
rience and learn about business at the The book paints a damning por- the Giants and Work Life by and PhD, and loved it. But, being
Carlson School. Students attend monthly trait of the generic drug industry Adam Grant have insightful a faculty in a Big 10 university
workshops where they are exposed to using the 2013 Ranbaxy Scandal stories. I don’t follow comedy setting is more fulfilling in every
business classes, Carlson School faculty as the setting. It highlights the will- much, and standup comedy possible way. Here, I am constantly
members, potential career options, ingness of pharmaceutical com- even less, but Patriot Act by surrounded by some of the smart-
leaders of the local business community, panies to promote substandard Hasan Minhaj (on Netflix, bad est, most intelligent, and dynamic
mentorship from a current Carlson Rachna Shah and potentially harmful agents and language alert) is surprisingly people. Besides teaching and
School student, and college preparation Professor, the thinning edge of U.S. regula- good for its astute observations researching, I can travel, and work
Nini Dang, ’24 BSB tory power in a rapidly globalizing about the society we live in. with managers and/or policymak-
Supply Chain Operations
pharmaceutical industry. The ers—the opportunities in my role
book substantiates my research, are limitless. Imagination and avail-
and is a must-read, particularly able time are the only constraints.
for generic drug consumers.
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FACES OF CARLSON
Among our greatest Hollies Winston Samantha Clute Christopher Danner
achievements at the Carlson ’13 MBA ’21 MBA ’21 BSB
School are the connections Chair and CEO
at Guaranteed America, Inc.
“The community of Compass at
Carlson has been really meaningful
“My biggest source of inspiration and
also my biggest source of gratitude
we have made to each other “A vision of what a better world can
to me in my own personal journey. My
process towards my identity in the
during this time has come from many
of the folks in our society who are
look like inspires me. We always
and to the school. Our Faces talk about gaps for people of color,
LGBTQ community wasn’t really as
clear or clear-cut as I thought it was
continuing to go to work each day
so that we can have the goods and
African Americans, and I always say,
of Carlson series showcases ‘Well, what does that world look like
supposed to be. I walk through the
world holding a lot of privilege. I’m a
services we need to survive and get
through this time together, and that’s
when—African Americans especially—
the perspectives of our we define what success is and we
cis, white, straight-passing woman.
And I feel like, in many ways, I haven’t
everyone from our healthcare workers
to those in our food and agriculture
inimitable students, faculty, decide our destiny?’ When we get to
that place, you’ll see a very different
felt like I was gay enough and that sector. Obviously, these essential
my relatively peaceful coming-out services don’t always provide them
staff, and alumni, highlighting world with a lot more resources for
everybody. Because when you do
experiences and my very accepting
Tracy Keeling
with the choice of being able to stay
family and friends make me feel a home and stay protected like the
what inspires them and remove those gaps and you allow
people to express themselves,
Associate Director, rest of us, but, I am just so thankful
MBA and MS programs for all of them doing that on a daily
makes them proud of their generally, in this country, you unlock
a ton of opportunity. And if you want “Right now in my life I’m most proud basis so that we can emerge stronger,
Shaker Zahra collectively, and have what we need
work and communities. Professor, Strategic Management
to measure it in terms of economics,
you unlock a ton of revenue, GDP, all
of the volunteer work I’m doing
with Greyhound Pets of America to get through this together.”
& Entrepreneurship Department those things that matter. But more Minnesota. GPA MN is a local chapter
“I’m most proud of the fact that I importantly, you just unlock a ton of a national nonprofit that finds
have gotten to know so many people of potential across the arts, across permanent forever homes for racing
from so many cultures, from so many business, across politics. So that’s greyhounds when they retire from
places around the globe, and my what motivates me, is a vision of their careers on the track. I’ve been
life has become better and richer the world where people can follow volunteering with them since I
because of these connections. It’s their own destiny and vision.” adopted my first retired racer nearly
something I never dreamed would 10 years ago, and I’m currently
happen to me, and probably is starting my second two-year term
the highlight of everything in my as president of the board. It’s just
life. It defined what I did and how so gratifying to introduce the public
I did things and I cannot tell you to these gentle, loving, 45-MPH
how important that has been.” couch potatoes, and see the dogs
settle into their retirement homes
and to life as a beloved pet.”
little bit less qualified to participate
in LGBTQ spaces and discussions. I
realized through my engagements
with Compass and more broadly with
the community that it’s created, that
my voice matters and that walking
forward with my lesbianism as openly
expressed as my privilege provides
me the best platform to advocate for
diversity, equity, and inclusion efforts
across the business community.”
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FOCUS F A C U LT Y I N S I G H T S
Dynamic Disruption
BY JOEL HOEKSTRA
Last spring, as the U pivoted to online instruction to
help slow the spread of COVID-19, Carlson School
instructors and students found themselves adjusting
and adapting at warp speed. The results were
insightful—and for some, invigorating.
Among Beth Campbell’s academic
interests is the study of interpersonal
dislike the virtual environment, but there
are some advantages,” she says. “We need
“In this environment,
dynamics and teams in the workplace.
So, as you might expect, Campbell,
to look at the obstacles and think, Could
parts of this be a feature, rather than a bug?”
students really
an assistant professor of Work and appreciate
Organizations, has taken a keen interest DRAWING THE MAP
in how teams and worker interactions Professor and Marketing Department discussion and
have changed amid the pandemic. When
employees have to social distance or work
Chair Vlad Griskevicius compares the
shift to online instruction at the Univer-
being able to
from home, how does it affect produc-
tivity, morale, and business in general?
sity to the explorations of Sacagawea and
Lewis and Clark in the American West.
learn from each
Campbell has been particularly “There was no map,” he says. “You drew other. The art of
interested in virtual onboarding. “What the map as you went along.” For some
is the most effective way to embed professors, it was exciting. For everyone, teaching in Zoom is
someone in your company culture? We
used to think it required workshops
it was a challenge. “You had four days
to figure it out,” Griskevicius notes.
about asking really
with bad muffins and coworker happy
hours to get new employees to bond,”
The Carlson School faculty banded
together in online discussion groups to
good questions.”
Campbell says. “But maybe that’s not consider solutions. “We had an immense — VL AD GRISKEVICIUS
necessary.” The jury is still out, she amount of communication with each
admits, but she’s working closely with a other and lots of cooperation,” Griskev-
large Twin Cities professional services icius says. But in the end, different peo- Griskevicius believes the pandemic
firm—she can’t disclose the name—to ple adopted different approaches—and experience has irrevocably altered online
study onboarding practices that are some were more successful than others. learning. “Most students—and their
effective in the current circumstances. The department polled students at parents—are afraid of virtual learning
COVID-19 has not only reframed the end of the semester to gain insights because they’ve never had a good
Campbell’s views of interpersonal into what worked and what didn’t in experience,” he says. “But once they see
interactions in the workplace, the online instruction. Griskevicius says the a well-designed experience, it radically
pandemic has also made her more aware highest marks were given to instructors alters how they look at education.
of communication in the classroom. who took a hybrid approach, mixing There’s a belief that in-person instruc-
“There are unexpected benefits to online short video lectures (“If it’s over seven tion leads to a better outcome, but this
learning,” she says. “I think it amplified minutes, it’s too long!”) with team experience is showing us that we can
the voices of less-vocal students. I activities and small-group discussions design a virtual class that’s also highly
heard some students contributing in a convened in virtual breakout rooms. engaging, high-quality, and impactful.”
way that I couldn’t always hear when “In this environment, students really
I’m in a 50-person lecture room.” appreciate discussion and being able THE ART OF TIME TRAVELING
The experience has made Campbell to learn from each other,” Griskevicius Svjetlana Madzar teaches the capstone
look at challenges—in business, in teach- says. “The art of teaching in Zoom is course for international business
ing—with fresh eyes. “People initially about asking really good questions.” majors. A senior lecturer in Strategic
10 U N I V E R S I T Y O F M I N N E S O TA ILLUSTRATIONS: FRANCESCO CICCOLELLA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 11
F A C U LT Y I N S I G H T S
Management and Entrepreneurship them online would make the hours drag. WRESTLING WITH REAL-LIFE
who has served on the guest faculty “Three hours on Zoom is just a challenge PROBLEMS
of educational institutions in France, for us all,” Vohs says. “It forced me to When people started fretting about short-
Germany, India, and Spain—and has get really creative. I would sit on my ages of toilet paper and hand sanitizer last
led students on international residency kitchen table the morning before the spring with the onset of the COVID-19
trips to Austria, Chile, Cuba, Hungary, class trying to figure out what I could pandemic, Professor Kingshuk Sinha took
and Peru, among other places—Madzar do that would make it more fun.” note. But he was confident that manufac-
tries to impress upon her capstone At one point during the term, Vohs turers would catch up with demand. He Beth Campbell
students the specific challenges that asked the class to watch Tiger King, a pop- was more concerned, along with people
arise when business goes global. “We ular Netflix documentary about the life of in the medical community, about the
focus on the strategic challenges of an eccentric zookeeper named Joe Exotic. worldwide supply shortage of PPE and
working across borders,” she says. Students may have thought the assign- ventilators, and the lack of capacity in
Madzar had just started teaching ment was unusual, but Vohs connected hospitals and ICUs needed to care for the
the capstone class when COVID-19 the show to readings on consumer behav- surging volume of COVID-19 patients.
upended normal life around the planet. ior. “We looked at the academic theories “You want supply chains to be reliable,
Her international students went about human motivation and applied responsive, resilient, and responsibly
home—to New Zealand, Spain, and them to the show, which is an unbridled managed,” Sinha says. “But as manufac-
Ukraine—and Madzar had to learn how display of human ambition,” she says. turing has become more global, supply Vlad Griskevicius
to navigate time differences and technol- “We also asked explored questions like, chains are more and more vulnerable to
ogy issues as classes went online. Carlson ‘Do people feel the same level of love for natural and manmade disasters. We’re
School students returning from canceled their pets as they do their children?’” seeing the effects of that right now.”
study-abroad programs were allowed to For many, the COVID era has dimin- As the pandemic rewrote the rules of
join the class, and many had stories to ished overall happiness, so Vohs asked business and life around the world, Sinha
tell related to the hardships of crossing her students to immerse themselves in reworked his spring semester graduate
borders. “The students had recent literature about the topic. “I think we’re elective “Supply Chain Management in the
experience with the communication all realizing that we can derive meaning Healthcare and Medical Device Sector” to
issues and challenges that pop up when from small things,” Vohs says. “You don’t focus specifically on the delivery of medi- Svjetlana Madzar
you move from one country to another,” have to buy a Mercedes to be happy. cal supplies and healthcare in COVID-19
Madzar says. “In some sense, this was Right now, we’re discovering that you can times. “The problems we are facing now
a real-time, real-life experiment.” get meaning from small things, like just are not problems that we have ever faced
Dividing her students into teams, getting coffee at your local coffee shop.” before,” he says. “I felt it was important for
Madzar deliberately mixed one student In the end, Vohs was impressed by her students and me to wrestle with immediate
in another time zone to each cohort. students’ willingness to stay on task. “I real-life problems. The design and delivery
The result? Students had to learn to didn’t think I’d be able to expect much, of the course was occurring on the fly.”
coordinate schedules and work through given all the chaos,” Vohs says. “But my His students rose to the occasion.
cultural misunderstandings at a distance, students were 100 percent right there.” One team developed their final course
much as they would in global business. paper on the end-to-end supply chain Kathleen Vohs
Madzar believes that the global for ventilators, taking into account
experience actually helped her students the various stakeholders, challenges
bridge differences and form emotional
connections. “We realize that everyone
“As manufacturing of affordability and coordination,
stockpiling, and the role of government.
is going through the same hardships,”
she says. “In some sense, borders
has become more Another team analyzed the COVID-
19 care supply chains of a large U.S.
and cultural differences don’t matter. global, supply chains state, addressing issues related to PPE,
We’re all grappling with the virus.” hospital beds, plasma donations, racial
are more and more disparity, mortuary capacity, and future Kingshuk Sinha
TEACHING WITH TIGER KING
PhD classes typically meet for multiple
vulnerable to natural vaccinations. “The students really
immersed themselves in the problems
hours at a time each week, and when all
University classes went online, Professor
and manmade and were creative in their solutions,”
Sinha says. “We all learned something
Kathleen Vohs approached hers with disasters. We’re about health care and COVID—and
trepidation. “It was tough, really tough,” gained some insight into what needs to
Vohs says. In the classroom, she explains, seeing the effects happen to prepare for the future. It is
discussions move with a fluidity and
lively energy that make them dynamic
of that right now.” the most live course I’ve ever taught.”
and interesting. She worried that holding — KINGSHUK SINHA
12 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 13
CLOSE-UP: ALUMNI
SURVEY BY TIM GIHRING
SAYS >> HOW MORNING CONSULT, LED
BY MICHAEL RAMLET (’09 BSB),
IS HELPING COUNTRIES AND
COMPANIES NAVIGATE A WORLD
TURNED INSIDE OUT.
Morning Consult, the polling firm, is a relative
newcomer to the question business. Its CEO,
Michael Ramlet, co-founded the firm seven
years ago, before he was old enough to rent a car.
But its scope and agility has given it formidable
insight—what it calls data intelligence—into
virtually every aspect of modern life. It surveys
more than 20,000 people a day around the world,
about everything from whether they trust the
president to whether they trust the tap water.
Late last year, having asked people about the
economy and their finances for more than two
years, Morning Consult began sharing what it
knew with the Federal Reserve. “We figured they
were one of those organizations that is always
looking for a better sense of what’s going on in
the economy,” recalls Ramlet. “Little did we know
it would soon be of tremendous importance.”
14 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 15
CLOSE-UP: ALUMNI
By spring 2020, with much of the AMBITION, SERVED EARLY NEW POLLS, NEW INSIGHTS or demographics to better understand
world in lockdown, Morning Consult Ramlet grew up outside Madison, Wis- The online approach was partly their audience. Economic Intelligence,
was flooded with data requests. John consin, a center of academia and politics, pragmatic, Dropp says, as Morning which offers clients the consumer
Leer, an economist with Morning and eventually was drawn to both. He Consult lacked the calling centers of confidence data that banks and gov-
Consult, was talking to international was a school government kind of kid. established polling firms and the money ernments were clamoring for when the
agencies who were suddenly having “Pretty precocious,” he says, “always to staff them. But cutting the cord pandemic hit, is the latest product.
regular morning briefings. He was liked to talk with people.” A top seller of has also opened new opportunities for Isenstein says the company’s evolution
talking to the central bank of Ger- wrapping paper for the school fundraiser. research, from showing people videos has not dimmed its start-up enthusiasm.
many, which was building a real-time When he entered the Carlson School, to having them read long articles. When the decision was made, this
indicator of the country’s economic in 2005, he quickly sought out mentors. And, of course, it offers anonymity. past spring, to fast-track the release of
activity. They all needed the latest data. He met about once a week with John In 2015, with Donald Trump lead- Economic Intelligence, it was all hands
“Everyone knew the global economy Stavig, director of the Gary S. Holmes ing fellow Republicans in the polls, on deck—even as employees were holed
Morning Consult saw a chance to up at home. “It was probably 10 days
test this. They surveyed about 2,400 from when we said we need to seize
Morning Consult’s daily consumer Republicans, starting online and then
continuing either online, with a live
the moment and get our data out to
when we launched,” Isenstein says. The
confidence surveys are more like sonar interviewer over the phone, or with
an automated voice. Sure enough,
first iteration went out in an email, not
unlike Ramlet’s original newsletter.
pings, telling us where we are in the Trump performed 6 to 8 points better
when people didn’t have to admit
Data, of course, has no intelligence of
its own. It’s only as good as what people
vast ocean between traditional reports. their preference to a live interviewer.
Morning Consult had the first real
do with it. In the wake of the pandemic
and unrest, Morning Consult has revealed
evidence of “shy Trump supporters.” a declining materialism among Ameri-
cans, who say they’re less likely now to
was in freefall,” says Leer, “but it was Center for Entrepreneurship. He would arrive closer to brunch than breakfast buy everything from clothing to refrigera-
difficult to measure precisely.”
For much of the past century, eco-
commandeer the office of Assistant
Dean of MBA and MS programs Phil
if he had been out the night before. Yet
it still felt important to Ramlet and his
In the wake of the pandemic and unrest, Morning tors. “Brands have a hard challenge ahead
of them,” Ramlet says. “Many are going
nomic information has trickled out in
quarterly reports, the way one is encour-
Miller, who then ran the school’s
Consulting Enterprise. He asked Asso-
readers, who finally gave it a proper name
after Ramlet surveyed them: Morning
Consult has revealed a declining materialism to have to totally rethink how they go to
market and reach consumers.”
aged to check on investments. Morning
Consult’s daily consumer confidence
ciate Dean of Global Initiatives Steve
Parente—who was then the professor
Consult. It was the company’s first poll.
among Americans, who say they’re less likely now Ramlet is especially interested in
the reaction of Gen Z, the largest and
surveys—the same five questions, asked
over and over—are more like sonar
and director of the Medical Industry
Leadership Institute—to advise him
GOING ONLINE
Back in 2006, Ramlet had interned
to buy everything from clothing to refrigerators. most diverse generation yet, who are
beginning to emerge from college into
pings, telling us where we are in the on his senior thesis, one of the first at in the U.S. Senate, where he met Kyle a world as unprepared for them as they
vast ocean between traditional reports. the business school since the 1940s. Dropp, a fellow Wisconsinite. They are for it. Companies were already
In March, during the scramble to In fact, Ramlet told Parente he’d were the first interns to arrive that ABOVE: Ramlet start-up funding, and Parente helped “That survey put us on the map,” Ram- struggling to reach Gen Zers—many
assess the pandemic’s fallout, the chief spare him the hour a week of advising, summer, and for a month it was just addresses a full Ramlet set up an LLC using Legal let says. Morning Consult now counts half are almost entirely disconnected from
house at the
economist of Moody’s Analytics called instead presenting him with something the two of them. They stayed in touch Zoom and a Wells Fargo account. They the Fortune 500 as clients and is valued the news sources and experiences of
McNamara Alumni
Morning Consult’s model “the future.” he’d already been working on: a kind as Dropp went on to earn a PhD Center. just needed something to survey. around $300 million. Ramlet, who is in older Americans. Then came 2020.
Morning Consult had in fact been of news reader, summarizing articles in political science from Stanford, They decided to poll whether the his early 30s, got married in Chicago two Morning Consult began tracking
preparing to package its comprehen- about the healthcare industry and policy. thinking about political persuasion young and uninsured would sign up for days before the “shy Trump voter” release the worldviews of Gen Z in April. Two
sive economic data sets, including its He’d been emailing it every morning and how to measure its effects. health insurance through the exchanges and has remained there, while a couple months later, after the death of George
daily consumer confidence survey, to a growing list of subscribers. Polls were still largely conducted by established by the Affordable Care hundred employees are spread from Cali- Floyd, a majority of 13- to 23-year-olds
in a new product called Economic “Here was this brash, young soph- landline telephone then, even as fewer Act. It was an important question: the fornia to D.C., connected by Zoom. surveyed said the pandemic and the
Intelligence, which can divvy up data omore who comes barging into my people were picking up. Ramlet, who exchanges were about to open, and their Libby Isenstein, who came to Black Lives Matter movement were
by more than 100 variables. It was office, saying, ‘You don’t know me, calls this approach “deeply inefficient success depended on the participation of Morning Consult in 2016, is now the the most impactful events of their
slated to debut in the fall. Instead, it but you will,’” recalls Parente. He was and wildly expensive,” was intrigued by young, healthy people. They built a simple company’s Vice President of Product lifetimes. Many were worried about their
was released in April. “It felt like it impressed, if bemused. He eventually Dropp’s research into reaching people WordPress website, surveyed 2,000 people and has helped it expand from political education and future prospects. Almost
was in the public interest,” says Leer. took Ramlet on trips to Washington, online and by cell. He envisioned a online—roughly twice the usual number— polling to contracting for custom all of them said the world is unfair.
Since then, of course, almost every- D.C., introducing him in health policy media company writing up the results and found that a strong majority planned surveys to developing its own prod- Yet most also said they now believe
thing has become uncertain: the way we circles. After graduation, Ramlet got a of more immediate, more robust polling to sign up. They released the results a day ucts. Brand Intelligence, its flagship they can change the world. Indeed,
work, the way we learn, the way we shop. job there in a prominent new think tank, than anyone else had attempted—as before the exchanges went live, and the product, tracks what people in several Ramlet says, if people are listening to
But to someone like Ramlet, whose busi- working on healthcare policy just as the he put it, “the Bloomberg Terminal White House led its afternoon briefing countries think about thousands of them—people in business and govern-
ness is uncertainty, the path forward is a Affordable Care Act was taking root. of public opinion research data.” with the Morning Consult survey. brands and goods. Its subscribers, ment who want to know what the future
matter of asking the right questions—so But Ramlet never stopped sending By 2013, Ramlet and Dropp were “Two weeks later we got a $168,000 who mostly work in marketing and holds—then Gen Z is already changing
long as we’re prepared for the answers. out his newsletter. It might go dark for ready. Parente and a fellow angel check,” Ramlet says, from a Fortune 500 communications, can organize the data the world, one survey at a time.
weeks at a time if he got busy. It might investor had given them $30,000 in healthcare company. however they want, comparing brands
16 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 17UNPRECEDENTED TIMES
Jael Kerandi
“It could have
(’21 BSB),
former student been me.
It could have
body president
and Carlson
School student,
used her seat
at the table been my brother.
It could have
to lead fellow
students through
COVID-19 and
the murder of
George Floyd. been my sister...”
AS TOLD TO
NICOLE NORFLEET
18 U N I V E R S I T Y O F M I N N E S O TA PHOTO: NATE RYAN FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 19UNPRECEDENTED TIMES | THE VOICE
I avoided watching the video. I knew
trauma awaited. I can still hear it in my I decided to write a letter to the
head: When George Floyd called out for
his mama, he called out to all mothers. Gabel administration demanding
they sever ties with the Minneapolis
My family moved to the United
States from Nairobi, Kenya, when I was
Police Department. And I wanted
18 months old. It was an opportunity
for my father to give his children a
chance at a better life—the “American
dream.” The chance to take advantage
of the opportunities that would alter
people reading it to know that a
your life. My parents invested in our
learning and often reminded us of
Black woman wrote this letter. A
the importance of our education and
told us to never forget who we were. Black woman who was tired of seeing
But the life my parents wanted us
to have here looked different based on her people killed at the hands of
law enforcement. A Black woman
the color of our skin. Philando Castile
and Jamar Clark were killed when I was
supporting the 6 percent of Black
in high school, but I vividly remember
the murder of Trayvon Martin. I was
young. I remember being in the car,
hearing the verdict on the radio. I was
stunned and so confused: How could
students on campus.
the verdict go any other way? From
that age, I just remember thinking:
What can I do? I nearly felt helpless.
But the murder of George Floyd, this alignment with their actions. The end of that year, I ran for vice president
was different. It felt different. I was murderous actions of the Minneapolis and I was elected to serve that fall.
exhausted, we were exhausted by the police department were not. President Gabel and I started our terms
injustice that plagued our community. It After working with people I am close on the same day, July 1, 2019. The next
was my time to do something, to stand with on the completion of the letter, I semester, our president resigned and I
against the injustice that I had seen attended the first protest on Chicago had the chance to represent over 30,000
for far too long. I knew that I could Avenue. What I saw only solidified the students as student body president. I Kerandi was
do something. At that moment, I felt need for justice. That evening, during served in that capacity until July 2020. involved with
empowered. I stood on the shoulders our executive board meeting, we voted Throughout my involvement with stu- student government
and advocacy from
of many, and through that and the on the approval of the letter. It was dent government, starting my freshman
her first days at
courage given to me by God, I could unanimous. There was no time to wait. year, we had been long advocating for the the University; by
advocate for justice, for what was right. support of Black students on our campus. the end, she was
I decided to write a letter to the This didn’t start on This included our Reclaim & Rename serving as the first
Black student
Gabel administration demanding they May 26, 2020. initiative to remove the Coffman name
body president.
sever ties with the Minneapolis Police I started out in student government from our student union, as well as renam-
Department. And I wanted people as an intern my first year, in a program ing a few other buildings on campus,
reading it to know that a Black woman designed to get students involved in because the history continues to margin-
wrote this letter. A Black woman who advocacy. As the chair of the athletics alize many of our students. It has resulted
was tired of seeing her people killed subcommittee on the Sexual Assault in larger, broader conversations around
at the hands of law enforcement. A Task Force, I advocated for student University history and diversity and inclu- that comes with a 19-credit semester. running for student government, way administration, and their single most
Black woman supporting the 6 percent athletes, working very closely with sion. I continued to advocate for students I also was still working my job as a back in fifth grade, on up through high important role is to advocate for
of Black students on campus. then-MSA President Trish Palermo to all throughout my collegiate tenure, Carlson Ambassador and working in the school. I was so humbled by the trust students who elected them. That
My request was the bare minimum, modify the sexual misconduct policy. including trying to improve relationships leadership minor. It was challenging, people were instilling in me and our advocacy and being able to elevate
knowing that “it is our job as an In my second year, I served as MSA with the University police department. but the village that raised me is the organization to get things done. They voices was really important to me.
institution to exert whatever pressure Ranking Representative to the Board Then the pandemic hit. I was same village that would sustain me. trusted my leadership, discernment, To hold office is a privilege I do not
we can to keep our students safe and of Regents. I advocated to the Board navigating all of the logistics that came My joy was etched in the fact that and direction. When students trust take lightly, and even beyond that
demand justice in our city and state.” of Regents in regards to non-resident, along with representing students in students trusted student government you to do the work, it fills your cup. representation matters. When you
The policies the University held on non-reciprocity tuition and the support a time of unprecedented crisis, while in a way I hadn’t seen before. And this Student leaders and student get to the table, you have to use your
Diversity and Inclusion had to be in of Black students on our campus. At the supporting my own academic work was the realization of my dreams of government have access to voice. Our lives depend on it.
20 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 21UNPRECEDENTED TIMES | THE VOICE
This was so much bigger than me.
To me, this decision was for the young
Black girl in third grade who will
one day come to this institution—
and my hope is that one day she
will experience an institution that
supports her progression and success.
Her reality should be different.
Somebody texted me: letter created inspires me. We can make Community
change, it can happen quickly, and it will members gather in
“Jael, Jael, Jael.” south Minneapolis
be meaningful. Universities are made
I was in shock when I saw President to pay their respects
up of a collection of academics with a to George Floyd
Gabel’s response. I broke down and
plethora of knowledge, intellect, and at his memorial.
cried. This was so much bigger than me.
perspective. It is time we use it to better
To me, this decision was for the young
the lives of the very students they serve.
Black girl in third grade who will one day
In a perfect world, anti-racism will
come to this institution—and my hope is
be taught early in the home and in the
that one day she will experience an insti-
primary sector (K-12) of education. So
tution that supports her progression and
the leaders we raise will be prepared
success. Her reality should be different.
to live in a world where equality
I still haven’t heard from Chief Clark,
and equity are recognized in their
the University police chief. He never
entirety. So it doesn’t happen here.
replied to an email, accepted a meeting
This fight is not over. We won’t let
request, or answered a question. Never
it. Every time I think I’m getting tired,
even an acknowledgement. But I will
I have a conversation with someone
continue to ensure that as an institution
that reminds me, no, we’re still here.
that values the needs of tuition-paying
We aren’t done yet. Every time I think
students, the safety of Black students
protests have died down, I see people
will be considered in the totality of
are still out there and still doing this
campus safety.
work. Everytime I think about taking
There were so many people who didn’t
a break, I remember the many people
believe in this, but I had no interest in
who tell me, “WE got this.” The
listening to the naysayers. I had faith
people who have our back for us is us.
this was possible. The beauty of this
was the domino effect: Student body My village has raised me and held
presidents nationwide started reaching me up. Since day one, my parents and
out to me, because we had provided siblings have been extremely supportive.
a foothold. It empowered student My mom called me Queen Esther. She
advocates to use their voice—the role we said, “God wanted you to be in this
should have—to lead policy changes and position, at such a time as this. There’s
social justice at universities. We must a reason you were put here.” When
ensure we don’t get stuck in the creation you have that to stand on, you have
of a task force or publishing blanket nothing to fear. One day, we will win.
statements. The momentum that the
22 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 23UNPRECEDENTED TIMES
A Port in
the Storm
Tomme Beevas
(’11 CEMBA) is
reinventing the way
a restaurant can
serve its community.
BY ALEX WEST STEINMAN
FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 25UNPRECEDENTED TIMES | A PORT IN THE STORM
Tomme Beevas is a father, an entrepreneur, problems with a business solution.” And people, organizations, and movements. “Where are our Black banks? Fifty
and a movement builder who effortlessly naturally, he sees business playing a major “Investing in the community doesn’t years ago, they were thriving until they got
and quickly weaves history lessons, policy role in the pursuit for Black liberation. mean losing money and good will alone. burned down,” he says as he reflects on
knowledge, and recipes throughout The distribution site was just the first Investing in the community should be Black Wall Street and the Tulsa Race Mas-
his conversation. He transcends the step toward applying those business treated like a normal investment,” he says. sacre that resulted in a white mob bomb-
limits former corporate leaders often solutions towards Black liberation. “We are asking people to invest in this ing the Greenwood economic district in
find in themselves, unable or unwilling Pimento Relief Services is evolving with corporation and reimagine the instru- 1921 Tulsa, Oklahoma. He says he recog-
to believe another world is possible. the needs of the community, officially ments of liberation because everyone has nizes the importance of centering Black
After winning the Food Network’s Food “We are asking people to invest in this incorporating as a B Corp to build more something they can bring to the table.” voices in the growth and development of
Court Wars in 2013 at Pimento Jamaican structure and expand its impact. Beevas Beevas defines that liberation as Pimento Relief Services. And he’s ready
Kitchen’s Burnsville Center location, corporation and reimagine the instrument wants to create a sustainable, long-term the economic, political, and social to use his rich understanding of history
Beevas resigned from his position at
Cargill as director of global community of liberation because everyone has model for community support that moves
beyond emergency relief and into com-
advancement of Black communities,
investing in ownership of businesses
and future analysis to provide the bold,
visionary leadership this movement needs.
involvement, and opened a second location
in March 2016: Pimento Jamaican Kitchen
instruments they can bring to the table.” munity prosperity. The B Corp will take
a holistic approach to equitably investing
and land, rewriting what he calls
“herstory,” and providing resources for
In order to make this happen, Beevas is
currently bringing community experts to
on Eat Street in South Minneapolis. A — T O M M E B E E VA S in the economic development of Black political candidates to run and win. the table to take on these three pillars of
On left, bags of
donations are
organized and
sorted for those in
need. Right, Beevas
offers up takeout
served up with his
signature brand
of hospitality.
Crowds gather
outside Pimento
Jamaican Kitchen—
which became
known as Pimento
Relief Services—in
south Minneapolis,
the flashpoint of the
uprisings following
the murder of
George Floyd in
May of 2020.
staple of feel-good, authentic Jamaican
cuisine, Beevas has built a gathering spot
National Guard. In some areas, the
uprising brought the destruction of vital
says in response to the uprising and
the community support that followed.
“Let me be honest and clear: liberation. Each committee is reimagining
what funding mechanisms, educational
for more than food. “My superpower is
convening people who don’t normally get
community grocery and supply stores,
leaving residents and families without
Within a few days, Pimento turned
its entire operation into a donation
The secret sauce is [the movement] opportunities, and foundational structures
are needed to build out an organization
together. Pimento is like Jamaica, where access to food and basic necessities. collection and pick-up site for the com- has people who reflect the community that can support the movement.
everyone can come together,” he says. Almost overnight, supply collection munity—an effort that became known as “All options are on the table. With the
That’s just what Pimento became and distribution sites popped up across Pimento Relief Services. Staff and vol- in its leadership. That’s how we’re able distribution efforts, we fed 4,000 people
for organizers, donors, and those in
need in the aftermath of the murder
the Twin Cities, with donations arriving
from all over the state—even across the
unteers fed more than 4,000 people and
raised $70,000 to provide emergency
to represent and serve a community.” in the first couple of weeks. The question
is how do we prevent these people from
of George Floyd on May 25, 2020. In country. From churches to restaurants, support. “Who’d have thought Pimento, — T O M M E B E E VA S needing to come back for more next
the weeks following the Memorial parks, and small businesses, community a Jamaican restaurant, would provide week? We need to figure out how to fill
Day tragedy, protests rippled through organizers mobilized quickly for safe these kinds of services?” Beevas says. that gap until the food deserts are closed
Minneapolis, as did opportunists who aid distribution, sometimes through As an immigrant from Jamaica, he or there’s an oasis there,” says Beevas.
took to the streets destroying prop- daily Twitter and Instagram posts. often reflects on how Americans approach “Imagine if 3M, Target, Cargill, and the
erty—leading to the unprecedented “Nobody thought the revolution was community needs. “I’ve been studying University of Minnesota were putting in
deployment of the entire Minnesota going to start in Minneapolis,” Beevas Americans, and they tend to solve the resources to solve these problems.”
26 U N I V E R S I T Y O F M I N N E S O TA FA L L 2 0 2 0 | C A R L S O N S C H O O L O F M A N A G E M E N T 27You can also read
