14-15 April 2019 #cinemabuildksa - Design and construction of future cinemas in Saudi Arabia - Cinema Build KSA
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Official Government Supporter:
Design and construction of future cinemas in Saudi Arabia
#cinemabuildksa
14-15 April 2019
Four Seasons Hotel, Riyadh, Kingdom of Saudi Arabia
In Association With Organised By:
Event overview
and introduction
Overview:
As part of the MENA Cinema Forum series which has gained great
reputation and foothold in the region and internationally as the leading
cinema event, the Cinema Build KSA will bring in all the regional
stakeholders and international service providers to discuss best practices
to design and build world class cinemas in the Kingdom. The Cinema
Build KSA Forum will also unveil a wide range of new building solutions
and equipment used in developing future Cinemas, Multiplexes and
Malls and will serve as a key contributor to the industry.
Market Overview:
As an effort to diversify Saudi Arabia’s economy and to achieve some of
the goals of “Quality of Life” program under Vision 2030, The Crown
Prince has lifted the 35-year old ban on cinemas to unlock the massive
potential of their cinema market. Saudi nationals spend about $30 billion
annually on tourism and entertainment outside the Kingdom, the cinema
market is expected to retain some of that. The Kingdom has ambitious
plans of opening over 2,500 screens in the next five years while its
regulators are inviting global and local providers to participate in these
business opportunities. With the licenses being issued to the first set of
exhibitors, the authorities are setting up a clear road map to achieve
their plan in becoming leaders in developing world class cinemas.
Chief Guest:
Mr. Bader Alzahrani,
Chief Executive Officer,
General Commission for
Audiovisual Media (GCAM)
Speakers and panelists Kamal Al Nuaimi Head of cinema licensing General Commission for Audiovisual Media (GCAM) Mohammed Obaidullah Head of Compliance and Control General Commission for Audiovisual Media (GCAM) Mohamed Al Hashemi Country Manager Kingdom of Saudi Arabia, Majid Al Futtaim Ventures LLC Ashish Shukla Chief Executive Officer Cinepolis Paul Schwarz Partner & Principal Design Confidence – Acoustics Luke Somerville Director Compass Project management Eranna Yekbote Chief Architect ERAA Architects Arpan Dutta Head of Operation Empire Cinemas Dany Daoud CEO DNA Sunil Puthan Veettil Managing Director Carnival Cinemas Jack Muffoletto Owner TK Architects International Alfred Abi Antoun Head of Retail KSA & Egypt, Jones Lang Lasalle
Speakers and panelists
Furqan Athar
Managing Director
McArthur + Company
Michael Hilton
Associate,Project & Development Services
KSA, Jones Lang Lasalle
Dr. Kamel Mohamed
Chief Executive Officer
East Delta Saudi Co Ltd.
Klimis D. Mavridis
Chief Executive Officer
Acoustic Developers
Abdulmajed Al Jamal
Leasing Director
Jeddah Park
Ryan Arbabi
Technical Director
Farrat Isolevel Ltd.
Musbah Moqbel
Regional Marketing Manager
USG Middle East
Anthony Abouzeid
Senior Interior Architect
Chapman Taylor
Asim Lanker
Associate Director
Al IDI Interior
Karim Mansour
Specifications Lead
USG Middle East
Event in numbers
150+ 85% 10+ 20+
Cinema stakeholders Decision makers Cinema exhibitors International speakers
40+ 20+ 20+
Mall owners and Exhibitors and sponsors Media
developers
Sponsors & partners
Official Government Supporter: Cinema and Industry Partner: Cinema and Industry Partner:
Cinema and Industry Partner: Cinema and Industry Partner: Cinema and Industry Partner:
Cinema and Industry Partner: Cinema and Industry Partner: Cinema and Industry Partner:
Cinema and Industry Partner: Cinema and Industry Partner: Strategic Construction Partner:
Strategic Acoustics Sponsor: Associate Partner: Associate Partner:
Associate Sponsor: Strategic Sponsor: Strategic Seating Partner:
Sponsors & partners
Smart parking Partner: Strategic Partner: Strategic Partner:
Strategic Partner: Strategic Partner: Strategic Partner:
Strategic Partner: Strategic Partner:
Strategic Partner:
Strategic Partner: Supporting Partner: Supporting Partner:
Media Partner:
Why get involved
Hear from GCAM on the evolving Profile of delegates:
regulations and their plan to become
one of the global leaders in the Mall owners
cinema market Architects & designers
Family groups
Hear from cinema exhibitors on their
venue selection criteria and their Consultants
2-3-year project plans in Saudi
Contractors
Learn from international architects who Developers
have collective experience of designing Cinema operators
over 6,200 screens globally on the latest
design and construction trends in cinemas Project managers
Structural engineers
Maximize your overall profitability on
your facility and learn how you can Lighting consultants
deliver an enhanced experience to your Banks and investors
guests through design
Insurance
Take part in a site-tour with industry Chambers of commerce
experts to learn how to create a world Mall associations
class cinema
Municipalities
Agenda day 1
14 April 2019
08:00 Registration, Refreshments and Networking
08:50 Chairman’s welcome and opening remarks
The cinema construction landscape in KSA
Cinema landscape in KSA and welcome note
09:00 Chief Guest: Mr. Bader Alzahrani, Chief Executive Officer,
General Commission for Audiovisual Media (GCAM)
Visionary keynote: “GCAM’s vision and mission – How GCAM plans to make
Saudi Arabia as one of leaders in the cinema market”
09:10 • What has been done so far?
• Understanding the general cinema regulations
• What is the future of cinemas in the Kingdom?
Kamal Al Nuaimi, Head of cinema licensing, General Commission for Audiovisual Media (GCAM)
Opening panel discussion: What are the venue selection criteria for leading
cinema exhibitors?
• Key parameters that is considered while shortlisting venues
• Identifying the right location within a mall that is suitable for both the
09:30 exhibitor and the mall owner
• Analyzing the surrounding market place to decide the capacity and kind of cinemas
• Project plans in 2-5 years and its road map
Panelist:
Arpan Dutta,Head of Operation, Empire Cinemas
Sunil Puthan Veettil, Managing Director, Carnival Cinemas
Mohamed Al Hashemi, Country Manager, Kingdom of Saudi Arabia, Majid Al Futtaim Ventures LLC
Ashish Shukla, Chief Executive Officer, Cinepolis
Senior representative, Fawaz Alhokair Group
Panel Discussion: Financing cinema projects in the Kingdom
• What are the economic opportunities available?
• Discussing joint ventures models between the developers and operators
• Creating sustainable business models to ensure RoI on the projects
10:00 • Identifying and mitigating financial risks
Panelist:
Mohammed Obaidullah, Head of Compliance and Control, General Commission for
Audiovisual Media (GCAM)
Panel Discussion: How to build new cinema facilities in KSA?
• Understanding the market considerations to choose between building standalone
10:30
cinemas, multiplexes and cinemas embedded into an existing entertainment hub
• Understanding the regulatory framework, processes and gender accessibility
• Complying with the fire and safety regulations
Panelist:
Jack Muffoletto, Owner, TK Architects International
Dany Daoud, Chief Executive Officer, DNA
Are you interested to join this panel? If so, send an email to info@gmevents.ae
11:00 Networking coffee break
Did you know? Did you know? Did you know?
The scope of Quality of Life Program 2020 One of the main goals of the Vision Saudi nationals spend about $30
chalked out by The Council of Economic Affairs 2030, is to increase Saudi household billion annually on tourism and
and Development includes creating a sound spending on domestic entertainment entertainment outside the Kingdom.
environment that will attract national and from 2.9 to 6 percent of total spending
international players to invest in the
construction of 45 cinemas across the 13
regions of Saudi Arabia by 2020. Rendering
cinemas available once again, is expected to
foster over 3.6M yearly visits by 2020.
Redesign and repurpose
Designing unique and creative theming of cinema venues that stand out from competition
• Meeting the requirements of the mall fit-out guide and operator guidelines
while customizing
• How can cinemas differentiate itself through the development of unique and innovative
11:30
concepts and experiences while catering to its guests’ preferences?
• Balancing design and customization requirements with feasible day to day
operational costs
Eranna Yekbote, Chief Architect, ERAA Architects
12:00 Reserved for solution provider
12:30 Networking coffee break
Redesigning existing entertainment hubs to embed cinemas
• The importance of undertaking technical due diligence to select a suitable cinema location
• Key cinema design criteria
13:00 • Coordinating existing base build modifications with the cinema design
• Code compliance – civil defence and municipality
Michael Hilton, Associate, Project & Development Services – KSA, Jones Lang Lasalle
Panel Discussion: Repurposing existing malls to accommodate multiplexes
• Identifying the right location that is win-win for both the mall and the operator
• Finding the right choice between expansion and repurposing for your facility
• Understanding the complications involved in fitting a cinema into low roof spaces
13:30 within the mall
• Innovating to create the large pillar-less spaces required for cinemas
Moderator:
Dany Daoud, Chief Executive Officer, DNA
Panelist:
Paul Schwarz, Partner & Principal, Design Confidence – Acoustics
Abdulmajed Al Jamal, Leasing Director, Jeddah Park
Alfred Abi Antoun, Head of Retail, KSA & Egypt, Jones Lang Lasalle
Klimis D. Mavridis, Chief Executive Officer, Acoustic Developers
Asim Lanker, Associate Director, Al IDI Interior
Redesigning a mall to cater to the new inclusions
• How to effectively switch functions for inclusive development
• Meeting the fire safety demands of cinemas
14:00 • Finding ways to strategically include additional exits, entries, toilets, lifts, parking,
to handle timed foot falls
• Reducing waiting times in the queues (food courts or ticketing) through appropriate
design of Lounges, toilets, traffic flow, food counters etc.
Furqan Athar, Managing Director, McArthur + Company
14:30 Closing remarks by the conference chairman
14:40 End of day one and networking luncheon
Post conference site-tour by VOX
I must commend your team on Congratulations on an exceptional
your organizational process , great Congratulations on a successful event, I have heard nothing but
energy, and ,above all , your inaugural cinema event, I think it positive feedback from everyone
accessibility every minute of the went very well and that the that attended and those who missed
wonderful two-day MENA Cinema delegates got a lot from it. it, have nothing but regrets.
Forum. It was a flawless Paul Schwarz, Technical Toni El Massih, Chief Content
performance. Director - Design Confidence – Officers - VOX Cinemas
Bassam Hajjawi, President Acoustics
and CEO, International
Distribution Agency
Agenda day 2
15 April 2019
08:00 Registration, Refreshments and Networking
08:50 Chairman’s opening remarks
Collocating complimentary attractions for maximum profitability
Increasing profitability of your facility by including other complimentary service outlets
09:00
• How can you scale the overall business to improve RoI?
• Planning complimentary service outlets based on the type of cinemas that will be
included into the facility.
Are you interested to speak about this topic? If so, send an email to info@gmevents.ae
Planning cinema accessibility and improving shopping journey
• Providing a wholesome guest experience for repeat business and increased
guest retention
09:30
• Creating unique memories for every visit while accommodating guest diversity
Are you interested to speak about this topic? If so, send an email to info@gmevents.ae
10:00 Reserved for solution provider
10:30 Networking coffee break
Construction of Cinemas and advertising
How to meet project standards and deadlines in order to reduce rental
losses during construction?
• Identifying Local providers who can adapt to meet global standards required
11:00 for cinema construction
• How can you involve all the stakeholders at the design phase to improve delivery?
Luke Somerville, Director, Compass Project Consulting
Local Content : Cinema Material selection
11:30
Musbah Moqbel, Regional Marketing Manager, USG Middle East
Panel Discussion: Material selection for different classes of cinemas while meeting
budgetary constraints
• Procuring cost effective local products meeting global standards
• Meeting the brand guidelines and customizing
• Identifying the right light-weight materials for cinemas embedded into
existing mall structures
11:40
• Re-engineering some of the local materials to meet global cinema standards
Moderator:
Karim Mansour, Specifications Lead, USG Middle East
Panelist:
Luke Somerville, Director, Compass Project Consulting
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd.
Dany Daoud, Chief Executive Officer, DNA
12:10 Reserved for solution provider
12:40 Networking coffee break
Advertising of new exhibitors features of your facility
13:10
Sunil Puthan Veettil, Managing Director, Carnival Cinemas
Thought provoking open discussion: What will be the future in cinema design?
• Will there be disruption in the design itself – look and feel of a cinema?
13:40
• How will the new technology like AR/VR impact the design of cinemas?
• What could be the future in cinema experience?
14:10 Closing remarks by the conference chairman
14:20 End of conference and networking luncheonOpportunities to
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• Light weight building materials and services.
• Acoustics
• Light weight partitions
• Digital signage
• Seating
• Sound Isolation systems
• Sound Technology
What’s included:
9 Square meters shell scheme booth
1 table and 2 chairs
Lights and standard power supply
Waste bin
Fascia board
2 x passes (All event access)
Logo inclusion on conference website,
brochure and on-site marketing materials
Sponsorship opportunities:
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sponsorship team will work with you to create a bespoke package to suit your businesses
objectives.Floor plan & availability
Cinema projects
Operator AMC
Partner Development and Investment Entertainment Company (DIEC)
Project 40 cinemas across 15 Saudi cities by 2023 and 100 cinemas in
25 Saudi cities by 2030
Status First cinema is already functional
Operator VOX cinemas
Partner 600 screens across the Kingdom
Project
$533 million /SAR 2 Billion
investment
Timeline 2023
Status First cinema in Riyadh park mall is already functional
Consortium Al Rashed Empire Cinema
Operator Empire Cinema
Project 30 new theaters in various cities across Saudi Arabia
Consortium Cinepolis
Operator Al-Hokair Group and Al-Tayer Group
Project 300 cinemas in 15 cities in Saudi Arabia
Operator IMAX
Partner VOX cinemas
Project 20 theaters
Timeline 2021Ongoing and upcoming
cinema projects in malls
Mall The Roof Mall, Riyadh
Operator VOX cinemas
Developer Almutlaq Real Estate Company
553 seater in 8 screens with luxury and family-friendly concepts,
Project
KIDS, VIP cinema and standard screens.
Status The cinema is scheduled to open by the end of January 2019
Mall Mall of Saudi, Riyadh
Developer Majid Al Futtaim
Status Mall to be completed by 2022 and Cinema is currently under design
Mall City Centre Ishbiliyah, Riyadh
Developer Majid Al Futtaim
Status Mall under construction and Cinema is under design
Mall Al Qasr Mall, Riyadh
Operator VOX cinemas
Developer Dar Al Arkan Real Estate Development Company
Project 15 Screens
Mall Riyadh Front
Operator VOX cinemas
Project 19 Screens
Status Mall and cinema is currently under construction
Mall Granada Center
Project 16 -18 Screens
Cinema will be part of the mall expansion project that is currently
Status
being designed
Malls under Marfa Mall – Fanateer, Jubail
construction King Avenue Mall - Abhur Al Janubiyah
Mall Andalus Mall
Project 27 screens
Timeline Q4 of 2019
Mall Obhur Mall
Project 11 screens
Timeline Q2 of 2020
Mall Stars Avenue
Project 9 screens
Timeline Q4 of 2019
Mall Al-Masarah Mall
Project 6 screens
Timeline Q2 of 2020Delegate details form
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