Charoen Pokphand Foods Plc - How produce to satisfy different markets - Mr.Somchai Triamchaipisut
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Charoen Pokphand Foods Plc. 0
Success in worldwide production
How produce to satisfy different markets
Mr.Somchai Triamchaipisut
20 September 2017
1
Agenda
Overview of CP Foods
Poultry Business
CP EU Business
Food business trend in Spain
Key to Success
2 Who are we?
CP GROUP VDO PRESENTATION
3
Over view of CP Foods
CP Group Overview
5
The Pillar of Thai Economy
Established in 1921; now having investments and operations in
24 countries, employing over 300,000 people
Group’s Sales Turnover USD 41 billion
8 major business units
CP Group Overview & Strategy
Manu- Food &
Input Feed Farm Services
facturing Retails
Seed,
Fertilizer,
Plant
Telecommunication
Protection
Feed Ingredients Trading Agro-Industry & Food
Information Technology
Crop Property
Integration Development
Pet Food
Retail
Crop
Integration
(Maize)
International Trading
Pharmaceutical Plastics Finance
Automotive
Global Position in Production
#1 #2 #4
2015 & 2016
Chicken is the protein hero, globally Global Meat Demand UNIT : MILLION TON
Thailand is the 4th largest chicken exporter of the world
WORLD CHICKEN EXPORT 2016
TOP 10 EXPORTING COUNTRIES with 10 Million Ton of Chicken
3,740
2,990
1,150
681
395 340 200 180 130 120
BRAZIL UNITED EUROPEA THAILAND CHINA TURKEY ARGENTIN UKRAINE CANADA BELARUS
N A
STATES UNION
SOURCE : USDAThailand Chicken Industry 2016
PARENT
STOCK BROILER CHICK BROILER
For Export Processed for Export
16 m Birds/Wk 31 m Birds/Wk 25 m Birds/Wk 25 m Birds/Wk
Broiler Chicken Production (Bird/Wk)
31 m
For Domestic Processed for Domestic
6 m Birds/Wk 6 m Birds/Wk
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Vertically Integrated Business Model
Integrated operating platform for safety & quality control
Livestock (Broiler, Layer, Swine, Duck) and Aquaculture (Shrimp & Fish)
Branding & Food &
Adding Marketing Retail
Feedmilling Breeding Farming Processing
Value Outlets
Feed Breeder Live Fresh Food &
Animal Meat Ready Meal
FarmWorld-Class Animal Welfare Standard
12
Genesis Standards help producers, processors and manufacturers
worldwide meet the exact demands of retailers and other specifiers
for food safety, sustainability, worker and animal welfare.
All CP Company farms are Genesis
Standards Certified since April 2015
Food Safety
Saraburi
Sustainability
Workers
Animal Welfare
Korat Bangkok
Freedom Freedom Freedom from Freedom to Freedom from
from from Disease, Express Normal Fear and
Hunger & Thirst Discomfort Pain, Injury Behavior DistressCP Food’s exporting arm
CP Merchandising : CP Food’s exporting arm to more than 20 countries
21 SSales
21 al es O
Offices
ffices ddistributing
istributing CCP
P FFoods’
oods’ pproducts
roducts aacross
cross 55 ccontinents
ontinents
ASIA Europe America Africa Australia
South
China Belgium Canada Australia
Africa
Dubai Denmark USA
Hong Kong UK
Korea France
Japan Germany
Singapore Italy
Bangkok Russia
SpainEuropean Business
Behind the world’s leading food brand Over the last 20 years… CPF has been apart of the successful world leading’s food brand
CP Foods UK
16
Start import business in 1999 under name of “Fusion Foods”
Jointly merge with CPF in 2002 and CP Foods UK then has been established
2016 Turnover : Over 200 Mil USD
Leading food distributor in both retail, food service & industry channel
C.P. Foods UK Office
New Market
FactoryHighlight Product
17M&A with Food Fellas
18
Enhancing global source of supplying &
Excellent services through food fella networkChozen Noodle
19
25 Outlets major in London & Suburb
Through variety kid of format : outlet,
kiosk, food court or at service station
Product Offer : Sushi, Hot Foods, Appetizer
and SoupChozen Noodle
20
Hot Food
Sushi freshly made at store Soup & Noodle PotScandinavia
21Scandinavia
1 2 3 4 5 6 7
Rice
Panang Curry Chicken Red Curry Chicken Sweet and Sour Chicken Sweet Chilli Teriyaki Chicken Tikka Masala
Red Curry Vegetable Massaman Chicken
with Jasmine Rice with Jasmine Rice with Jasmine Rice Chicken with Jasmine Rice with Jasmine Rice with Jasmine Rice with Jasmine RIce
Spicy Sesame Chicken Thai Spicy Basil Over 8 Million Cubes Selling per year
Noodles
#1 Brand leader of Asian Ready Meal
22
in Scandinavia Market
with Noodles with NoodlesCP Brand champion products around the world
SCANDINAVIA
Roasted Roasted Chicken Roasted Chicken Salad Chicken Roasted Strip
Chicken Breast Strip5-7mm Dice 12mm Chicken
Breast
Roasted Sliced Steamed Chicken Steamed Chicken Chicken Chilli Chicken Teriyaki Roasted Chicken Roasted Chicken
Chicken Breast Breast Strips Breast Dice Yakitori Stick Yakitori Stick Breast with skin Inner FilletTop Selling Soup King Prawn Wonton soup
King Prawn Wonton soup with noodles
The world top selling CP brand
product : CP Signature wonton Soup
Market over 20 countries throughout
more than 100,000 outlets worldwide
Truly authentic taste of Asian prawn
wonton soup through its freshness &
aroma in mild clear soup“One of China’s most popular dishes, it is
a hot meal that fits all occasions. CP Prawn
Traceable
Wonton brings the flavors alive using only
the freshest and best ingredients... ”
100%
Hand wrapped with
freshly made
pastry
Low Calories
Simply add
water, ready-to-
serve within
minutes.CP Foods and Sustainability
CPF and Sustainability 27
CPF “Kitchen of The World”
We pride ourselves in providing safe
and high quality foods that promote
for all lives on earth.Accomplishments thus far…
DJSI ProSustainWorld-Class Certificate CPF’s Product Sustainability
CPF received the product sustainability certificate
from “DNV-GL” in 2013 … 1st in the World
Raw chicken in Thailand Cooked chicken in EuropeFood business trend in Spain
Food business trend in spain
Price sensitive market
Discounter competition
Fresh categories
Online development
31KEY TO SUCCESS
KEY TO SUCCESS 33
d
Building
Vertical Global Bran
Seed Integration Food Outlet
Become
Raw
Leading supplier of
Material: Global Food Brand M&A
Feed
WHERE: QUALITY
INNOVATION
SUSTAINABILITY
BEGINSDiscussion and Q&A
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