NEW ZEALAND AQUACULTURE - A sector overview with key facts and statistics - Aquaculture New Zealand
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NEW ZEALAND AQUACULTURE A sector overview with key facts and statistics
FARMING FANTASTIC
SEAFOOD
The New Zealand aquaculture industry
sustainably produces some of the world’s best
seafood - Greenshell mussels, King salmon
and Pacific oysters.
In 2017, the sector provided jobs for over 3,000
kiwis and generated over $500m in revenue
with our premium seafood exported to over 80
countries.
SUSTAINABLE
world class sustainable
3000+ $500m+
kiwis employed in revenue
management framework
Aquaculture New Zealand
email: info@aquaculture.org.nz
www.aquaculture.org.nz
www.facebook.com/aquaculturenz
1
SUPREMELY GREEN
New Zealand’s aquaculture industry is one of
the most efficient and most sustainable forms
of protein production on the planet.
We are globally recognised for our light touch
on the environment and we’re continually
striving to improve further.
Our A+ environmental programme sets world
leading sustainable aquaculture standards and
publicly reports on the industry’s performance
against those standards.
For further information visit:
www.aplusaquaculture.nz
Seafood Watch - Best Choice Our Greenshell mussels, King salmon and Pacific oysters have all been given the ‘Best Choice’ buy rating by globally respected Monterey Bay Aquarium’s Seafood Watch.
FOOD THAT LOVES YOU BACK
SERIOUSLY GOOD
FOR YOU
Our products are nutritional powerhouses
— full of nutrients essential for living a long,
healthy and happy life.
Containing
vitamins B6, B12, C & D omega-3s
high quality protein magnesium
selenium iodine
Supporting Better Health
Brain function
Mental
health Eye health
Healthy heart
Joint
Supports
function
child’s brain
development
Healthy
metabolism
5
MAJOR AQUACULTURE
AREAS
Northland 38%
37% 4%
Auckland
26% 24%
Coromandel
Tasman &
Golden Bay 5%
Marlborough
63% 1% 60%
Canterbury
15% 2%
Southland
22% 3%
6
THE HEART OF OUR
COMMUNITIES
Aquaculture provides jobs that support 3000
families in regional New Zealand where
opportunities are otherwise limited. These jobs
are the lifeblood of towns like Coromandel,
Havelock, Twizel, Bluff and Stewart Island,
propping up the local community and bolstering
the local population with hardworking kiwis
who support a range of causes that sustain out
social fabric.
Our workers and our companies donate their
time and resources to support:
Volunteer Fire Brigades
Coastguard St John’s
Ambulance
Kiwi Can
Beach clean ups
Events
Wildlife
Community and sports protection
clubs programmes
Schools
A GLOBAL PRESENCE
Total Export Earnings By Species 1998 - 2017
MUSSELS SALMON OYSTERS
Harvested Product
99,716 14,890 1,834
(greenweight tonnage)
Export Revenue
$307.7m $96.7m $22.3m
(NZ$ millions)
Est. Domestic Revenue
$40m $80m $10m
(NZ$ millions)
Est. Total Revenue
$348m $177m $32m
(NZ$ millions)
Est. Total Sector Revenue
$557m
(NZ$ millions)SUPPLYING THE WORLD’S MARKETS
In 2017 the industry saw
81 Countries
NZ aquaculture products exported
to 81 countries
Michelin Stars
Our products used by the world’s best chefs
for the world’s most discerning customers
Nature’s Best
High value natural extracts going into
health and premium pet-care products
Over $500m
Revenue of over $500m in 2017 and growing
towards our target of $1 billion by 2025
photo credit:
Marlborough Tour Company“Mussels are such a fantastic food.
They have so many different and
valuable nutrients in them that they
are a powerhouse of nutrition”
Claire Turnbull,
Nutritionist
10NEW ZEALAND GREENSHELL TM MUSSELS (Perna canaliculus)
NZ’S ICONIC SEAFOOD
New Zealand Greenshell mussels are our mussels
and we’re proud of them! They’re unique to our
isolated waters and they’re a part of our culture.
Everyone has a mussel memory. And everyone
has a favourite way to cook them – and a strong
opinion on why their way is better than yours!
Globally, they’re recognised as one the world’s
most sustainable seafoods and enjoyed in over
80 countries, which makes them New Zealand’s
second most valuable seafood species.
Mussels are filter feeders,
meaning they literally filter their
food from the sea by pumping
the water through their gills. A
120 litres typical adult mussel filters 120
litres of water each day.
filtered each day
Although no difference in
quality or flavour, the colour
of the mussel meat varies
according to sex. The female
is a deep apricot and the Same Taste
male a soft cream. different colour
12NEW ZEALAND
GREENSHELL MUSSELS TM
2017 EXPORT STATISTICS
Top 5 Mussel Export Markets by Value in 2017
United States NZ$86.2m
China NZ$33.9m
Macau NZ$21.3m
Thailand NZ$18.9m
Australia NZ$18.5m
% of Total Mussel Exports by Value in 2017
Half Shell Frozen 70%
Mussel Oil 12%
Frozen Whole 6%
Frozen Meat 4%
Freeze Dried Powder 3%
Other 5%
Source: Statistics NZ 13“I ran a taste test in my restaurant with my
top staff, both kitchen and servers. Everyone
agreed, based on their many years in the fine
dining industry, that the King salmon from
New Zealand was the best piece of salmon
they had ever tasted by far”
Martin Rios, Restaurant Martin,
Sante Fe, New Mexico
14NEW ZEALAND KING (CHINOOK) SALMON (Oncorhynchus tshawytscha)
SUPER-YACHT SALMON
King salmon from New Zealand is the champagne
of salmon.
While the majority of the world produces the
common Atlantic species, New Zealand has
specialised in producing the ultra premium King
Salmon species.
King salmon, being unique
species, make up less than
1% of the global farmed
Unique salmon population
species of salmon
King salmon were
introduced into New
Zealand from northern
California as a game fish
in the late 19th Century
King Salmon
from Northern California
75% NZ produces 75% of
the world’s total King
salmon
Grown
in New Zealand
16NEW ZEALAND
KING (CHINOOK) SALMON
2017 EXPORT STATISTICS
Top 5 Salmon Export Markets by Value in 2017
United States NZ$47.5m
Australia NZ$15.6m
Japan NZ$12.3m
Canada NZ$4.4m
China NZ$4.4m
% of Total Salmon Exports by Value in 2017
Chilled Gilled & Gutted 71%
Frozen Fillets 13%
Smoked 6%
Frozen Headed & Gutted 5%
Chilled Fillets 4%
Other 1%
Source: Statistics NZ 17“When you eat the first oyster of the season,
no matter where you are, it’s like you’re
standing in the low tide with the sand between
your toes … the tastes, the liquor, the texture …
it brings you here”
Andrew Hay,
Mahurangi Oysters
18NEW ZEALAND PACIFIC OYSTERS (Crassostrea gigas)
NURTURED TO PERFECTION
It’s pretty simple really – we take the best of the
nature and nurture them in pristine waters until
they’re absolutely perfect.
Every bay, every bend in the river, produces a
unique oyster.
And when you start with rich, untouched waters
in the deep south of the Pacific Ocean, you get
the most honest oysters in the world.
Pacific oysters may
change sex more than
once during their life span,
usually spawning first as a
Sex Change male and subsequently as
more than once a female.
Pacific oysters are filter
feeders, and at adult size
(80-100mm in length) may
filter up to 100 litres of
water daily.
100 litres
filtered each day
20NEW ZEALAND
PACIFIC OYSTERS
2017 EXPORT STATISTICS
Top 5 Oyster Export Markets by Value in 2017
Australia NZ$8.0m
Hong Kong NZ$4.5m
China NZ$2.3m
Japan NZ$2.2m
New Caledonia NZ$1.7m
% of Total Oyster Exports by Value in 2017
Frozen Half Shell 69%
Live Chilled 29%
Chilled Half Shell 2%
Source: Statistics NZ 21HEARTISAN FOODS ARTISAN FOODS FARMED WITH LOVE
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