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2017 CINEMA MEDIA KIT THE CINEPLEX MEDIA ADVANTAGE
The Cineplex Media Advantage Engagement. Entertainment. Effectiveness. Cineplex Media provides the venue and platforms to find our fully dynamic 84” HD Backlits. Combine with achieve all of the big “E”s — Engagement, Entertainment the integrated movie content and advertising of our and Effectiveness — with one simple media buy. Digital Lobby Show for superior engagement. Cineplex.com delivers targeted, relevant consumers Cineplex Magazine (the #1 magazine in Canada for on a consistent basis. Given that movies change every P12-54) and Le magazine Cineplex give our guests the week, our consumers keep coming back time and inside scoop on current and upcoming movies. time again! Comfortable in their seats, our guests are now in Our Interactive Media Zones encourage guests to play, a distraction-free zone and are ready to enjoy the learn and occasionally win right in our lobbies! Pre-Show, which entertains with movie content, games, Also located in high-traffic areas of our lobbies you’ll ads and custom-developed content for our partners! 2 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017
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CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 3
CONTENTS CINEPLEX MEDIA is the one-stop shop for all of to build a broad, integrated campaign or pinpoint a MOVIE 6 CINEMA 15 SHOW-TIME 18 PREVIEW OVERVIEW Imagine your ad on the big screen It’s another great year for movies, Your quick look at why cinema is with immersive sound, brilliant visuals but which months are best for your the best place for your advertising and huge impact, just before the campaigns? dollars in 2017 trailers and movie are about to start INTERACTIVE 32 CINEPLEX 36 ONLINE 40 MEDIA ZONE MAGAZINES & MOBILE The centrepiece of our cinema Get your ad into Canada's favourite Connect with moviegoers as lobbies, there’s so much advertisers movie magazines. Choose the soon as they start researching can do with the IMZ English magazine, French, or both their theatre visits 4 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017
CINEMA MEDIA KIT 2017
your advertising needs. Whether you’re looking
specific audience, your quest starts here
PRE-SHOW 20 CINEPLEX 24 DIGITAL OUT-OF-HOME
Work your brand into Cineplex’s TIMEPLAY CINEMA LOBBY 28
fun mix of pre-movie content and Our interactive gaming platform Surround our guests with your
advertising and reach moviegoers lets you have fun with consumers, messages as they linger in our
who are excited and in a good mood and share deals vibrant lobbies
CINEPLEX 44 SPECIAL 45 THEATRE 46
WORLDGAMING EVENTS LISTINGS
Take advantage of the eSports We’re so much more than movies. Your handy guide to every
phenomenon by getting in on Reach fans of the Met Opera, cinema, in every theatre,
the gaming action Bolshoi Ballet and more we offer from coast to coast
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 5
2017 MOVIE PREVIEW
JANUARY JAN 13
PATRIOTS DAY
DIRECTOR: Peter Berg
STARRING: Mark Wahlberg,
John Goodman
Mark Wahlberg headlines this
drama that recounts the 2013
Boston Marathon bombing and
the subsequent search for the
culprits, brothers Dzhokhar
(Alex Wolff) and Tamerlan
Tsarnaev (Themo Melikidze).
Wahlberg plays a police sergeant
working under the guidance
of Boston Police Commissioner
Ed Davis (John Goodman).
OPENS JANUARY 13
HIDDEN FIGURES
DIRECTOR: Theodore Melfi
STARRING: Taraji P. Henson,
Octavia Spencer, Kevin Costner
Movies about NASA are
usually populated with white
men sporting crew cuts and
horn-rimmed glasses, but this
drama depicts the little-known
accomplishments of three
real-life black female math
geniuses — Katherine Johnson
(Taraji P. Henson), Dorothy Vaughn
(Octavia Spencer) and Mary
Jackson (Janelle Monáe) —
whose calculations were vital
in ensuring the safe launch of
astronauts, including John Glenn Octavia Spencer in Hidden Figures
(Glen Powell), into space in
the 1960s.
OPENS JANUARY 13
JAN 20
XXX: RETURN
OF XANDER CAGE
DIRECTOR: D.J. Caruso
STARRING: Vin Diesel, Donnie Yen,
Nina Dobrev
More than 10 years after he was
presumed dead, extreme sports
star and spy extraordinaire
Xander Cage (Vin Diesel)
returns to stop the evil
Xiang Donnie (Yen) from getting
his hands on the powerful
weapon known as Pandora’s Box.
Series regular Samuel L. Jackson
returns as government agent
Augustus Gibbons.
OPENS JANUARY 20
Vin Diesel and Deepika Padukone in xXx: Return of Xander Cage
6 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017
FEB 10 FEBRUARY
THE LEGO
BATMAN MOVIE
DIRECTOR: Chris McKay
VOICES: Will Arnett,
Ralph Fiennes, Micheal Cera
The biggest laughs in 2014's
The Lego Movie came courtesy
of Will Arnett, who brought a
clueless arrogance to his take on
The Dark Knight. Here he gets
his own spinoff movie in which
Batman feels underappreciated
by the world and annoyed with
butler Alfred (Ralph Fiennes),
who forces the superhero
to mentor young orphan
Dick Grayson (Michael Cera).
And, thanks to inspired casting,
we get Zach Galifianakis
voicing The Joker.
OPENS FEBRUARY 10
FIFTY SHADES
DARKER
DIRECTOR: James Foley
STARRING: Dakota Johnson,
Jamie Dornan
The second film in the erotic
Fifty Shades series sees
Anastasia (Dakota Johnson)
trying to create a meaningful
relationship with her BDSM-
inclined boyfriend Christian
Will Arnett voices our (Jamie Dornan). Meanwhile,
plastic hero in The Lego Batman Movie Christian struggles with jealousy
issues and his own complicated
relationship with his business
partner Elena Lincoln
FEB 17 (Kim Basinger), the older
woman who introduced him
to BDSM role-playing when
he was just a teenager.
OPENS FEBRUARY 10
THE DARK TOWER
DIRECTOR: Nikolaj Arcel
STARRING: Idris Elba, Matthew McConaughey
This adaptation of Stephen King’s 1982 Western/fantasy novel
has been in the works for more than a decade. The pieces are
finally in place with Idris Elba playing hero Roland Deschain,
a gunslinger living in a magical land and searching for the
fabled Dark Tower, which houses many different universes.
However, hot on his trail is the mysterious Man in Black
(Matthew McConaughey).
OPENS FEBRUARY 17
Idris Elba and Tom Taylor in The Dark Tower
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 7
2017 MOVIE PREVIEW
MARCH MAR 24 Elizabeth Banks plays
the evil Rita Repulsa in
Power Rangers
LOGAN
DIRECTOR: James Mangold
STARRING: Hugh Jackman,
Patrick Stewart
Hugh Jackman has said this third
Wolverine film will be his last,
and he plans to go out in a blaze
of R-rated glory. All we know is
that the film is set in the future
where an older Wolverine and
Professor X (Patrick Stewart) join
forces to stop an evil scientist.
OPENS MARCH 3
KONG: SKULL ISLAND
DIRECTOR: Jordan Vogt-Roberts
STARRING: Tom Hiddleston,
Brie Larson
Oscar winner Brie Larson
(Room) jumps headlong
into her first special-effects
extravaganza. It’s the 1970s and
Larson plays a photographer
and peace activist who joins
an expedition led by a former
British solder (Tom Hiddleston)
that will explore a remote
island in the Pacific where they
encounter the massive ape
known as King Kong.
OPENS MARCH 10
KING ARTHUR: LEGEND
OF THE SWORD
DIRECTOR: Guy Ritchie
STARRING: Charlie Hunnam,
Jude Law
Director Guy Ritchie (Snatch)
brings his frenetic style of
filmmaking to this retelling of
the Arthurian legend. Set in
the backstreets of medieval
London, young rascal Arthur
(Charlie Hunnam) pulls the fabled
sword Excalibur from the stone
and realizes he is royalty. His
task is to bring down the devilish
Vortigern (Jude Law). Look for
soccer great David Beckham’s
cameo as a warrior.
OPENS MARCH 24
POWER RANGERS
DIRECTOR: Dean Israelite
STARRING: Elizabeth Banks, Bryan Cranston, Dacre Montgomery
Kids growing up in the 1990s couldn’t get enough of the
Power Rangers cartoon, action figures and videogames.
The franchise gets a 21st-century reboot but the story
remains the same — five high school kids are recruited by
the alien Zordon (Bryan Cranston) and given superpowers in
order to defeat the evil Rita Repulsa (Elizabeth Banks).
OPENS MARCH 24
8 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017
APRIL APR 14 Mckenna Grace and
Chris Evans in Gifted
SMURFS:
THE LOST VILLAGE
DIRECTOR: Kelly Asbury
VOICES: Joe Manganiello,
Demi Lovato, Rainn Wilson
The little blue Smurfs return
for the franchise’s third go-
around. This time Smurfette
(Demi Lovato) leads a team
of fellow Smurfs into the
Enchanted Forest in search
of the lost Smurf village.
OPENS APRIL 7
FAST 8
DIRECTOR: F. Gary Gray
STARRING: Vin Diesel, GIFTED
Dwayne Johnson, Charlize Theron DIRECTOR: Marc Webb
A couple of years ago Furious 7 STARRING: Chris Evans,
shocked Hollywood by earning McKenna Grace, Jenny Slate
$1.5-billion worldwide, making it Chris Evans takes a break
the sixth highest-grossing film from his Captain America
in history. So that means we’re duties to play Frank Adler, a
getting three more Furious films single man raising his niece,
in the next five years starting Mary (Mckenna Grace), a
with Fast 8, which sees the child math prodigy. Frank’s
car-loving gang rev up for mother (Lindsay Duncan)
action in far-flung locales, wants custody of Mary,
including Russia, Iceland and leading to a painful family
Cuba. Charlize Theron makes her dilemma.
series debut as the film’s villain. OPENS APRIL 14
OPENS APRIL 14
APR 7
Smurfs: The Lost Village
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 9
2017 MOVIE PREVIEW
MAY MAY 19
GUARDIANS OF
THE GALAXY VOL. 2
DIRECTOR: James Gunn
STARRING: Chris Pratt,
Zoe Saldana, Kurt Russell
The sequel to Marvel’s
2014 surprise megahit
Guardians of the Galaxy
finds Peter “Star-Lord” Quill
(Chris Pratt), Gamora
(Zoe Saldana), Rocket
(Bradley Cooper), Drax
(Dave Bautista) and baby Groot
(Vin Diesel) working as hired
mercenaries who cross paths
with alien being Ego
(Kurt Russell), who also
happens to be Peter’s dad.
OPENS MAY 5
BAYWATCH
DIRECTOR: Seth Gordon
STARRING: Dwayne Johnson,
Zac Efron
The 1990s TV show featuring
buff bods on the beach gets
a big-screen makeover
with Dwayne Johnson and
Zac Efron as beefy lifeguards
who help keep their particular
strip of beach safe. The film’s
female lifeguards are played
by Alexandra Daddario, Kelly
Rohrbach and lfenesh Hadera.
OPENS MAY 19
Baywatch's hot new
PIRATES OF THE team of lifeguards
CARIBBEAN: DEAD JUNE 2
MEN TELL NO TALES
DIRECTORS: Joachim Rønning,
Espen Sandberg JUNE
STARRING: Johnny Depp,
Orlando Bloom, Javier Bardem WONDER WOMAN
Johnny Depp looks to DIRECTOR: Patty Jenkins
reclaim some of his movie star STARRING: Gal Gadot,
mojo by playing beloved pirate Chris Pine, Robin Wright
Captain Jack Sparrow again in With all the testosterone on
the fifth Pirates of the Caribbean display in Batman v Superman:
flick. Orlando Bloom returns to Dawn of Justice it was the
the franchise as Will Turner, estrogen-powered superhero
who joins with Sparrow to Wonder Woman (Gal Gadot)
search for the powerful who walked away with the
Trident of Poseidon, which they’ll movie. She headlines her own
need to stop evil Captain Salazar film that sees World War II
(Javier Bardem) from ruling American pilot Steve Trevor
the seas. (Chris Pine) crash land on
OPENS MAY 26 an isolated island inhabited
by Amazon warriors led by
princess Diana, who is also the
immortal daughter of Zeus.
When Trevor tells her the
world is at war Diana leaves
the island to help mankind.
OPENS JUNE 2
10 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017THE MUMMY
DIRECTOR: Alex Kurtzman
STARRING: Tom Cruise,
Sofia Boutella, Russell Crowe
Tom Cruise debuts in what he
hopes will be his third franchise
after Mission: Impossible and
Jack Reacher. Cruise plays
a Special Ops soldier who
unwittingly releases the evil
Mummy (Sofia Boutella)
from her crypt.
OPENS JUNE 9
TRANSFORMERS:
THE LAST KNIGHT
DIRECTOR: Michael Bay
STARRING: Mark Wahlberg,
Isabela Moner, Anthony Hopkins
Mark Wahlberg returns as single
dad and inventor Cade Yeager,
who helped the Autobots
defeat the Decepticons
for the umpteenth time in
Transformers: Age of Extinction.
In this fifth film in the series,
Cade teams with Optimus Prime
to search for a powerful artifact
that the pair needs to bring
Optimus’s home planet of
Cybertron back to life.
OPENS JUNE 23
DESPICABLE ME 3
DIRECTORS: Pierre Coffin,
Kyle Balda
VOICES: Steve Carell,
Kristen Wiig,
Trey Parker
In the third
Despicable Me movie
Gru (Steve Carell) is
married to Anti-Villain
League agent Lucy
(Kristen Wiig),
happily raising his
three daughters
and running his
Minion Empire.
However, there’s a
new baddie on the
scene in the form
of Balthazar Bratt
(Trey Parker),
a former 1980s
TV child star who’s
still fuming at the
cancellation of his
TV show and plotting
world domination.
OPENS JUNE 30
JUNE 30
Gal Gadot as
Wonder Woman Expect to see more
Minions in Despicable Me 3
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 112017 MOVIE PREVIEW
JULY 7 Spider-Man: Homecoming
JULY
WAR FOR THE
PLANET OF THE APES
DIRECTOR: Matt Reeves
STARRING: Andy Serkis, SPIDER-MAN: HOMECOMING
Woody Harrelson, Steve Zahn DIRECTOR: Jon Watts CHIPS
The third Planet of the Apes STARRING: Tom Holland, Marisa Tomei, Robert Downey Jr. DIRECTOR: Dax Shepard
pic sees ape leader Caesar The big screen’s third Spider-Man is Tom Holland, the STARRING: Michael Peña,
(Andy Serkis) preparing his 20-year-old British actor who made his debut as Spidey in Dax Shepard, Jessica McNamee
simian army for one final battle Captain America: Civil War. In this reboot of the franchise we CHiPs joins Starsky & Hutch,
against the well-armed human see teenager Peter Parker juggling the demands of being a high The Dukes of Hazzard and
survivors. Director Matt Reeves school student and superhero. Aunt May (Marisa Tomei) and Baywatch as yet another beloved,
says this last film in the trilogy Iron Man (Robert Downey Jr.) have his back, and he’ll need their cheesy TV show deemed
will raise Caesar’s legacy help when he takes on villain The Vulture (Michael Keaton). worthy of a big-screen update.
among the apes to an OPENS JULY 7 Dax Shepard directs and stars
“almost biblical status.” as California Highway Patrol
OPENS JULY 14 motorcycle officer Jon Baker,
VALERIAN AND
DUNKIRK THE CITY OF A AUGUST who alongside partner
Frank “Ponch” Poncherello
DIRECTOR: Christopher Nolan THOUSAND PLANETS (Michael Peña), speeds along
STARRING: Fionn Whitehead, DIRECTOR: Luc Besson ALIEN: COVENANT the freeways of Los Angeles
Tom Hardy, Kenneth Branagh STARRING: Cara Delevingne, DIRECTOR: Ridley Scott busting law-breaking motorists.
Director Christopher Nolan has Dane DeHaan, Clive Owen STARRING: Noomi Rapace, OPENS AUGUST 11
never shot a film using digital Luc Besson (The Fifth Element) Michael Fassbender
cameras and he won’t start now returns to hardcore sci-fi with this We last saw Prometheus’s THE COLDEST CITY
— he’s using IMAX film stock and space opera starring Dane DeHaan android David (Michael DIRECTOR: David Leitch
65mm to shoot his epic war pic as Valerian and Cara Delevingne Fassbender) and human scientist STARRING: Charlize Theron,
depicting the real-life sea rescue as Laureline, two intergalactic Elizabeth Shaw (Noomi Rapace) James McAvoy, Sofia Boutella
of 33,000 British and allied agents who travel to the sprawling heading out into space to search Charlize Theron gets into the
soldiers trapped on the beaches metropolis of Alpha where for the Engineers’ home world. spy game with this Cold War
of Dunkirk, France, with the destructive forces threaten This sequel is set 10 years after thriller that finds MI6 agent
German army surrounding them. to rip apart the universe. the events of Prometheus and Lorraine Broughton (Theron)
One Direction star Harry Styles OPENS JULY 21 finds a colony ship landing on in Berlin investigating the murder
makes his film debut playing a remote planet whose only of a fellow agent.
a young soldier alongside inhabitant is David, the lone OPENS: AUGUST 11
newcomer Whitehead. survivor of his crashed ship.
OPENS JULY 21 OPENS AUGUST 4
12 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017SEPTEMBER OCT 6
THE LEGO
NINJAGO MOVIE
DIRECTOR: Charlie Bean
VOICES: Dave Franco, Jackie Chan,
Olivia Munn
The Lego film franchise expands
with this spinoff film about
Lloyd — a.k.a. the Green Ninja
(James Franco) — and Kung fu
master Wu (Jackie Chan) ridding
Ninjago City of the evil warlord
Garmadon (Justin Theroux), who
also happens to be Lloyd’s dad.
OPENS SEPTEMBER 22
SEP 8
Harrison Ford, seen here in 1982's Blade Runner,
returns for Denis Villeneuve's sequel, Blade Runner 2049
OCTOBER
BLADE RUNNER 2049 THE MOUNTAIN
DIRECTOR: Denis Villeneuve BETWEEN US
STARRING: Harrison Ford, DIRECTOR: Hany Abu-Assad
Ryan Gosling, Jared Leto STARRING: Idris Elba, Kate Winslet
Hot Canadian director A writer (Kate Winslet) going
Denis Villeneuve snagged the home for her wedding and a busy
plum assignment of helming the surgeon (Idris Elba) charter a
sequel to the 1982 sci-fi classic small plane at the Salt Lake City
Blade Runner. The plot is being airport hoping to get out before
kept under wraps but we do a storm hits. But when the pilot
know the pic is set decades has a heart attack and the plane
IT after the original and that Ford crashes on a snowy mountaintop,
DIRECTOR: Andrés Muschietti returns as Replicant hunter the injured duo must work
STARRING: Jaeden Lieberher, Rick Deckard. Ryan Gosling and together to survive.
Finn Wolfhard, Bill Skarsgård Jared Leto’s roles are unclear OPENS OCTOBER 20
It's new Pennywise, This new adaptation of — will they portray humans or
Bill Skarsgård Stephen King’s novel kicks androids? GEOSTORM
off in the 1980s with a OPENS OCTOBER 6 DIRECTOR: Dean Devlin
group of misfit kids being STARRING: Gerard Butler,
AMERICAN MADE terrorized by It, an evil THE SNOWMAN Abbie Cornish, Ed Harris
DIRECTOR: Doug Liman entity that takes the form DIRECTOR: Tomas Alfredson Geostorm is both a doom-and-
STARRING: Tom Cruise, of a scary clown called STARRING: Michael Fassbender, gloom disaster pic and a political
Domhnall Gleeson, Sarah Wright Pennywise (Bill Skarsgård). Rebecca Ferguson, J.K. Simmons thriller. A string of climate-control
Tom Cruise reunites with his They manage to foil the This crime thriller is based on satellites orbiting Earth are
Edge of Tomorrow director clown but make a promise to Norwegian author Jo Nesbø’s starting to malfunction and will
Doug Liman for this thriller return to their hometown if seventh Harry Hole detective soon create the largest, and most
based on the real-life exploits Pennywise ever comes back. novel. Michael Fassbender plays destructive, storm in history. An
of TWA pilot Barry Seal, who is This is the first of two It films the brilliant, alcoholic detective engineer (Gerard Butler) is sent
recruited by the CIA in the 1980s with this part focusing on hunting a serial killer who targets into space to fix the problem, and
to spy on communist activities the kids, and the second set married women in Oslo and while he’s busy doing that, his
in Central America but instead 30 years later when the gang leaves a snowman at the scene brother discovers a plot to
becomes a drug runner for the comes back to finish It off. of every crime. assassinate the U.S. president.
famed Medellín cartel. OPENS SEPTEMBER 8 OPENS OCTOBER 13 OPENS OCTOBER 20
OPENS SEPTEMBER 29
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 132017 MOVIE PREVIEW
NOV 17
NOVEMBER
THOR: RAGNAROK
DIRECTOR: Taika Waititi
STARRING: Chis Hemsworth,
Tom Hiddleston, Cate Blanchett
Series mainstays Chris Hemsworth
(Thor), Tom Hiddleston (Loki),
Anthony Hopkins (Odin) and
Idris Elba (Heimdall) welcome
series newcomer Cate Blanchett,
who plays Goddess of Death, Hela.
We’re not sure what mischief Hela
is up to, but word is she and Loki
are making a play for Valhalla.
Look for additional villains Skurge
(Karl Urban) and cosmic being
Grandmaster (Jeff Goldblum) to Justice League's
make appearances as well. superheroic crew
OPENS NOVEMBER 3
RED SPARROW DEC 15
DIRECTOR: Francis Lawrence
STARRING: Jennifer Lawrence,
Joel Edgerton
Jason Matthews spent 33 years
DECEMBER
working in the C.I.A., a career
that provided a massive amount
STAR WARS:
of fodder for his debut spy
EPISODE VIII
DIRECTOR: Rian Johnson
novel, Red Sparrow. Hollywood
STARRING: Mark Hamill,
snapped up the book rights and
Daisy Ridley, John Boyega
hired Hunger Games: Mockingjay
Luke is back! Mark Hamill returns
director Francis Lawrence to
to play Star Wars’ legendary Jedi
helm the story that finds rookie
hero Luke Skywalker, whom we
CIA agent Nathaniel Nash
discovered at the end of
(Joel Edgerton) matching wits
The Force Awakens has been
with Russian intelligence
living in self-imposed exile on a
officer Dominika Egorova
remote planet. The plot is being
(Jennifer Lawrence).
kept under wraps but we do
OPENS NOVEMBER 10
know Rey (Daisy Ridley), Finn
(John Boyega), Poe (Oscar Isaac)
JUSTICE LEAGUE and Kylo Ren (Adam Driver) are
DIRECTOR: Zack Snyder
back and joined by a newcomer
STARRING: Ben Affleck,
played by Benicio Del Toro. Daisy Ridley, seen here in The Force Awakens,
Gal Gadot, Jason Momoa
OPENS DECEMBER 15 returns for Star Wars: Episode VIII
A smorgasbord of DC
superheroes assembles for this
sequel to Batman v Superman:
PITCH PERFECT 3
Dawn of Justice. The death of
DIRECTOR: Kay Cannon FERDINAND THE GREATEST
Superman in the first film
STARRING: Anna Kendrick, DIRECTOR: Carlos Saldanha SHOWMAN ON EARTH
Rebel Wilson, Hailee Steinfeld VOICES: Russell Peters, DIRECTOR: Michael Gracey
means it’s up to Bruce Wayne
One of Hollywood’s most cost- Diego Luna, Paul Feig STARRING: Hugh Jackman,
(Ben Affleck) and Diana Prince
effective franchises — the first Based on the classic 1936 Michelle Williams, Zac Efron
(Gal Gadot) to keep Earth safe.
two Pitch Perfect films cost a children’s book by Munro Leaf, This musical bio-pic casts
The pair calls on Aquaman
combined $36-million (U.S.) this animated tale from Hugh Jackman as wily
(Jason Momoa), The Flash
to produce and raked in Blue Sky Studios (the Ice Age 19th-century showman
(Ezra Miller) and Cyborg
$402-million worldwide — series) finds peaceful bull P.T. Barnum, who invented
(Ray Fisher) to join them in
returns for a third go-around with Ferdinand (Russell Peters) the modern-day circus and
their quest. And who says the
the all-girl, college a cappella happily spending his days fell in love with Swedish
Man of Steel (Henry Cavill) is
group the Barden Bellas belting smelling flowers and enjoying singing sensation Jenny Lind
really, truly dead?
out more pop-friendly tunes. nature. However, he’s taken away (Michelle Williams).
OPENS NOVEMBER 17
Series stars Rebel Wilson, Anna from his country home to fight OPENS DECEMBER 25
Kendrick, Hailee Steinfeld and in a Madrid bullring against a
Brittany Snow head up the fun. famed matador (Diego Luna).
OPENS DECEMBER 22 OPENS DECEMBER 22
14 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017CINEMA OVERVIEW
Why Cinema Works
Movies hold a special place in everyone’s hearts. Everyone has a favourite, everyone has
their own set of classic, must-see, funniest, and scariest titles. Everyone’s list is different,
every age group’s too. Is Caddy Shack the funniest golf movie, or is it Happy Gilmore?
The answer is likely based on your generation.
Movies are fresh, engaging and leave lasting effects on our guests. What better
environment in which to talk, one on one, with your consumers? No distractions, happy
and engaged people.
Cinema works. Let it work for you.
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 15CINEMA OVERVIEW
Cinema Audience Build Prior to Feature Start (Average Weekly)
Benefits
% TOTAL AUDIENCE IN AUDITORIUM,
AVERAGE ALL RELEASES FILM START
TRAILERS
SHOW-TIME 96% 100%
PRE-SHOW TIMEPLAY:
• Engaged and POD 1:
15 - 4
4-0
MINUTES TO 85%
MINUTES TO SHOW-TIME
attentive audience SHOW-TIME
67%
• Sought-after
PRE-SHOW
POD 2: 60%
25 - 15
demographics MINUTES TO
SHOW-TIME
• Uncluttered BEFORE
29%
media environment PRE-SHOW
8%
• Light TV viewers,
enabling brands Cineplex Prodco Cameras, Average LTM September 2016
to extend to a
unique audience Going to the movies is a top leisure
activity among Canadians
• Cinema has the lowest
ad avoidance of all 64% LEISURE ACTIVITIES PARTICIPATED/
ATTENDED IN PAST 12 MONTHS
media as cinemagoers 56% (% OF POPULATION)
perceive the ads as part 51%
of the overall experience
37% 35% 34% 34%
• Relaxed, excited
and expectant 24%
MOVIES
ENTERTAINING
MUSEUMS/ART
audience is focused
PRO-SPORTS
GALLERIES
CONCERTS
NON-TEAM
on the big screen
THEATRE
AT HOME
SPORTS
SPORTS
EVENTS
MUSIC
TEAM
LIVE
• Average advertising
impact in cinema Vividata 2016 Q1, Total Canada, Moviegoers in the Past Month
is greater than TV
The movies reach affluent, highly educated and
• 3D cinema campaigns well-employed Canadians efficiently and effectively
have proven higher
POPULATION (COMP%) MOVIEGOERS 18+ (COMP%)
recall/entertainment
• Interactivity with cinema
35% 37%
33%
audiences through 33%
mobile apps prolongs 30% 29%
26%
a cinema advertising
campaign. A 30-second Average
ad can now have Monthly
greater recall Reach
with added content Vividata 2016 Q1,
Based on A18+, Total Canada,
through mobile Moviegoers in the Past Month
Vividata 2016 Q1, Total Canada HHI $100K+ MOPES BACHELOR'S
OR HIGHER
16 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017Target audience by movie genre with unique compositional strength
AVERAGE DEMO COMPOSITION BY MOVIE GENRE (INDEXED TO POPULATION)
ACTION/ FAMILY/ SCIENCE
ADVENTURE ANIMATED COMEDY DRAMA CHILDREN FOREIGN HORROR FICTION
PHOTO BY ALEXANDROS MARAGOS/GETTY
AGES 12-17 120 145 132 109 95 192 214 147
AGES 18-24 107 128 116 93 88 97 157 116
AGES 25-43 106 116 100 96 122 97 127 103
AGES 35-49 109 122 104 99 144 78 95 110
AGES 50-54 102 87 96 101 99 92 91 105
AGES 55+ 84 62 86 103 65 99 49 75
Vividata 2016 Q1, Total Canada, Moviegoers Composition (Seen Any Genre in Past Year) Indexed to Population
Moviegoer composition Movies reach Canadians of all age groups
by age group Canadian moviegoers have an average movie-going frequency of 1.5 per month
and 5 per year.
The movies deliver audiences of all age
groups with a balanced male/female split.
MOVIES % REACH OF CANADIAN POPULATION
16% 24% 1 MONTH 3 MONTHS 12 MONTHS
AGE 25-34 AGE 35-49
(INDEX 103) (INDEX 105)
ALL 12+ 30% 50% 64%
36% 56% 74%
12% 51% ALL 12-17
AGE 18-24 MEN ALL 18-24 32% 52% 65%
49%
(INDEX 107)
WOMEN ALL 25-34 31% 52% 66%
9%
AGE 12-17
(INDEX 121)
ALL 35-49 32% 55% 69%
16% 23% ALL 50-64 28% 48% 61%
AGE 50-64
AGE 65+
(INDEX 87)
(INDEX 94)
ALL 65+ 26% 43% 56%
Vividata 2016 Q1, Total Canada, Moviegoers in the Past Month,
Index Based on Population Vividata 2016 Q1, Total Canada, Average Frequency Based on Weighted SCENE Data
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 17SHOW-TIME
It Doesn’t
Get Bigger
Than This
Blockbuster movies, huge screens, sound that
rocks your seats. There is no better, bigger or more
effective place to talk to your consumers than
in our cinemas. Show-Time advertising runs just
prior to the big, bold movie trailers our guests look
forward to and enjoy. There are zero distractions
(no other screens competing for consumers’
attention here), just our guests watching your
commercial the way it was meant to be seen.
The Cinema Multiplier Effect
MESSAGE RECALL PURCHASE INTENT CINEMA AWARENESS
AD RECALL FROM: AD RECALL FROM: BREAKDOWN
BOTH CINEMA
AND OTHER MEDIA 65%
BOTH CINEMA
AND OTHER MEDIA 25% 32%
AD RECALL
IN CINEMA
AND OTHER
CINEMA 53% CINEMA 18% MEDIA
OTHER
68%
CINEMA
OTHER MEDIA 45% MEDIA 14% ONLY
Cinema Advertising Show-Time Impact Study 2015 (Amongst 8 Campaigns Across 6 Categories), Online Survey via Vision Critical
18 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
Show-Time 2017 Production Schedule
START / END MATERIAL CYCLE
MONTH DATE DUE (WEEKS)
JANUARY December 30 - February 2 December 2* 5
FEBRUARY February 3 - March 2 January 13 4
MARCH March 3 - March 30 February 10 4
APRIL March 31 - April 27 March 10 4
MAY April 28 - June 1 April 7 5
JUNE June 2 - June 29 May 12 4
Canadian Cinema Show-Time
Equals Ad Effectiveness JULY June 30 - July 27 June 9 4
70% 88%
AUGUST July 28 - August 31 July 7 5
SEPTEMBER September 1 - September 28 August 11 4
Advertising Correct Brand OCTOBER September 29 - October 26 September 8 4
Awareness Association
NOVEMBER October 27 - November 30 October 6 5
40% Ad Entertainment
AD “VERY ENTERTAINING/
ENTERTAINING”
Cinema Advertising Show-Time Impact Study 2010-2013+2015
Strategic Marketing Counsel (SMC) and Online Survey via Vision Critical
DECEMBER
JANUARY 2018
December 1 - January 4
January 5 - February 1
*Adjustment Holiday Schedule (file-in typically 1 business day earlier)
November 10
December 1*
5
4
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 19PRE-SHOW
Your Ad
On The
Big Screen
Imagine your brand up on the big screen as guests
settle in to enjoy their movie night.
A combination of well-placed ads and exclusive
content that ranges from behind-the-scenes
interviews with movie stars to one-on-one chats
with Canadian musicians to trivia and home
entertainment news, the Pre-Show provides an
efficient and effective way to be on the big screen.
Pod 1 delivers your ad mingled amongst
entertaining content within 12 minutes to the start
of Cineplex TimePlay. Pod 2, an even more efficient
method of getting on the big screen, delivers your
message between 25 - 12 minutes to the start of
Cineplex TimePlay.
Canadian Cinema Pre-Show
Equals Ad Effectiveness
58%
Advertising
86%
Correct Brand
Awareness Association
39% Ad Entertainment
AD “VERY ENTERTAINING/
ENTERTAINING”
Cinema Advertising Impact Study 2010-2014 +2016 Strategic
Marketing Counsel (SMC)
20 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 21
PRE-SHOW
HD Digital Pre-Show: Advertising
2017 Production Schedule
START / END MATERIAL CYCLE
MONTH DATE DUE (WEEKS)
JANUARY Dec 30 - Feb 2 December 9* 5
FEBRUARY Feb 3 - Mar 2 January 25 4
MARCH Mar 3 - Mar 30 February 22 4
APRIL Mar 31 - Apr 27 March 22 4
MAY Apr 28 - June 1 April 19 5
JUNE June 2 - June 29 May 24 4
JULY June 30 - July 27 June 21 4
AUGUST July 28 - Aug 31 July 19 5
SEPTEMBER Sept 1 - Sept 28 August 23 4
OCTOBER Sept 29 - Oct 26 September 20 4
NOVEMBER Oct 27 - Nov 30 October 18 5
DECEMBER Dec 1 - Jan 4 November 22 5
JANUARY 2018 Jan 5 - Feb 1 December 13* 4
*Adjustment Holiday Schedule
HD Digital Pre-Show: Sponsored Content
2017 Production Schedule
Target Lovers Of
START / END MATERIAL CYCLE
MONTH DATE DUE (WEEKS)
JANUARY Dec 30 - Feb 2 December 2 5
FEBRUARY
MARCH
Feb 3 - Mar 2
Mar 3 - Mar 30
January 6
February 3
4
4
Luxury With VIP
Our Cineplex VIP Cinemas offer guests an
APRIL Mar 31 - Apr 27 March 3 4
intimate and sophisticated night out with
MAY Apr 28 - June 1 March 31 5 luxurious reserved seats, great food and
JUNE June 2 - June 29 May 5 4 exceptional service.
With only the Pre-Show and limited
JULY June 30 - July 27 June 2 4
Show-Time ads available in these exclusive
AUGUST July 28 - Aug 31 June 30 5 theatres your message truly stands out and
SEPTEMBER Sept 1 - Sept 28 August 4 4 reaches a highly targeted, affluent adult
audience.
OCTOBER Sept 29 - Oct 26 September 1 4
From experiential campaigns like
NOVEMBER Oct 27 - Nov 30 September 29 5 wine tastings and special nights to more
DECEMBER Dec 1 - Jan 4 November 3 5 traditional advertising, the VIP experience
not only caters to our guests, but our
JANUARY 2018 Jan 5 - Feb 1 December 8 4
valued advertising partners as well.
22 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
Create Custom Content
Move beyond a simple ad with custom content!
Cineplex Media is happy to work with you to create
content that integrates your product into the entertainment
experience. Whether it’s a specially scripted segment
in the Pre-Show, a skinned Cineplex.com microsite,
Cineplex Magazine advertorial or a trivia quiz in
Cineplex TimePlay – all of which can be supported via our
social channels – Cineplex’s in-house production studio will
see your project through from concept to final edit.
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 23CINEPLEX TIMEPLAY
Please Turn
On Your
Phones
As Cineplex TimePlay grows, new interactive Cineplex TimePlay Player
experiences and ways to utilize our guests’ Demographic Profile
smartphones keep the experience fresh and new TIMEPLAY APP
empowering guests to interact with your brand DOWNLOAD PROFILE 34%
MOVIEGOERS
INDEX 213
on screen. 29%
TIMEPLAY
Advertisers’ offers are delivered directly to
INDEX 242
PLAYERS
the MyStuff folders on players’ phones based
on participation and performance – a real-time
measurement! 16%
And who doesn’t like to do a little bragging? 13% 12%
Guests can boast about their results, wins or
9%
INDEX 144
advertising offers via their social media networks.
We work with clients to adapt existing games or
develop new games from scratch that deliver on
brand goals. Yes, that’s right, we’re bragging about P12-17 A18-24 A25-34
the success of Cineplex TimePlay. TimePlay App Download Update Stats Aug 2016
24 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017Cineplex TimePlay Effectiveness
PLAYED THE CLIENT-SPONSORED
TIMEPLAY GAME
Higher play rate among younger audience.
45% 55%
A18-24
ALL INDEX 124
AGES
WOULD LIKE TO PLAY
IN THE FUTURE
48% 93%
NOT PLAYED
PLAYED
GAME AWARENESS
74% 100%
NOT PLAYED
PLAYED
BRAND ASSOCIATION
50%
MALE
50%
FEMALE 4 million 79%
NOT
91%
Downloads PLAYED PLAYED
TimePlay App Download Update Stats Oct 2016
Cineplex TimePlay Delivers RECALLED THE OFFER OR REWARD
84% 86% 46%
AVERAGE AVERAGE AVERAGE
40%
NOT
69%
PLAYED
PLAYED
Correct Brand Advertising Ad Entertainment
Association Awareness AD “VERY ENTERTAINING/
ENTERTAINING”
Ad Impact: Select TimePlay Campaigns
TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical 2012-2016, SMC/Vision Critical
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 25CINEPLEX TIMEPLAY
Cineplex TimePlay Guests use their devices to
interact with and influence
Interactive Options
outcomes on secondary screens
and engage with a brand!
Exclusive Title Sponsorship • Custom intro, gameplay,
– The Whole Segment leaderboards, outro, mobile
interface
3 MINUTES • Includes MyStuff call to action
OR and link to social media
• Activation and
Title Sponsorship – Unique Game redemption reporting
• +8 weeks of production
2 MINUTES
Customized Integrated
Experience Experience
1 MINUTE – Sponsored
Create a truly Template
unique and 1 MINUTE
custom brand
experience. Sponsor existing
Power Play
• One game modules with your
with all elements brand presence.
is tailored to • Includes MyStuff call to action
meet your brand strategy • Activation and • Includes sponsor intro, and link to social media
• Includes MyStuff call to redemption reporting brand colours throughout • Activation and
action and link • 6 - 8 weeks of and branded outro/ redemption reporting
to social media production call to action • 4 - 6 weeks of production
26 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
MyStuff
Offers
MyStuff delivers
immediate offers,
information and rewards
through a one-click action.
It provides a unique
channel that will increase
brand awareness and
loyalty beyond the cinema
experience.
• New Feature:
Cineplex TimePlay
will send notifications
to players when they
receive a MyStuff offer
Interactive Storytelling
and when the offer is
about to expire
• Activation and
Cineplex TimePlay empowers consumers through redemption reporting
two-way communication. • Reward offers can include
couponing, contests, sampling,
• Interactivity through polling • Uses the brand ad as a opt-in for additional brand
questions or gamification jumping-off point offers, calendar invites,
creates a stronger connection • Based on the majority of informational offers, SCENE
that engages guests and players’ results, the end points or concessions
invites them to be part of the experience can be a branched • Two weeks of production
branded story video to linear media • Drives the path to purchase
and ROI
Additional
Call to
Action
At the height of the
experience and engagement,
provide a simple on-device
mechanism to drive purchase
or activation.
Call to action button drives
the guest to the App Store
or URL. Some examples:
• app or game download
• calendar invite
• brand website
• video
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 27DIGITAL OUT-OF-HOME CINEMA LOBBY
Light Up Our Lobbies!
Larger than life and located in the highest-traffic areas, big, bold digital signage
dominates our theatre lobbies. When our screens change colour, the entire lobby
changes colour. They’re hard to miss!
Guests Love Our Lobbies
On average, moviegoers spend enough time Almost 80% of moviegoers buy concessions and nearly 70% buy or pick up movie tickets in lobby.
to see two full Lobby Show loops and up to
ACTIVITIES IN CINEMA LOBBY
six repetitions of the Digital Backlit loop!
AVERAGE TIME SPENT IN LOBBY 78% CONCESSIONS
(MINUTES)
69% BUYING OR PICKING
14.4 4.2
UP TICKETS
20% GETTING A COPY OF
CINEPLEX MAGAZINE
Before After
Movie Movie 8% PLAYING CINEPLEX
XSCAPE GAMES
Cinema Ad Impact Study, English Canada, July 2016
28 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017Interactive Media Zone
Digital Lobby Show Digital Backlits
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 29DIGITAL OUT-OF-HOME CINEMA LOBBY
447
Backlits
from Coast
to Coast
Digital
Backlits
Our 84” Digital Backlits are
dynamic screens that display
full-motion ads in bright, impactful
HD quality. The three-minute loop
keeps the content fresh and timely,
ensuring as many eyes as possible
see your ad, whether it runs
from coast to coast or in a local
execution.
Booked on a daily basis
Creative due date:
7 days prior to
campaign start date
30 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
HD Digital Lobby Screens (Aspect ratio: 16 X 9)
2017 Production Schedule
START / END MATERIAL CYCLE
MONTH DATES DUE (WEEKS)
JANUARY December 30 - February 2 December 9* 5
FEBRUARY February 3 - March 2 January 25 4
Digital MARCH March 3 - March 30 February 22 4
Lobby Screens APRIL March 31 - April 27 March 22 4
Our network of in-lobby digital MAY April 28 - June 1 April 19 5
signage surrounds guests with
JUNE June 2 - June 29 May 24 4
movie content and ads running in a
10-minute loop on screens placed JULY June 30 - July 27 June 21 4
at all angles throughout the lobby
to ensure maximum visibility. AUGUST July 28 - August 31 July 19 5
SEPTEMBER September 1 - September 28 August 23 4
OCTOBER September 29 - October 26 September 20 4
NOVEMBER October 27 - November 30 October 18 5
DECEMBER December 1 - January 4 November 22 5
JANUARY 2018 January 5 - February 1 December 13* 4
*Adjustment Holiday Schedule (file-in typically 1 business day earlier)
Please note if static (print) backlits are booked, final print material is due 15 business days
in advance and is subject to pre-approval. Additional production charges may apply.
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 31INTERACTIVE MEDIA ZONE Wall-To-Wall Fun Available in 44 of our theatres from coast to coast, Cineplex’s Interactive Media Zone (IMZ) offers a wide range of ways for clients to engage with our guests in theatre lobbies. Screens utilize touch and motion, full audio play and record, video, and can connect with guests’ mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We’ll work with you to develop a custom reporting structure and timeline. Choose to run existing creative on the massive 84” side screens or 112” centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. 32 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017
Top Popper
Challenge
As kernels of popcorn, along with
obstacles like cell phones and 3D
glasses, fall from the top of the screen,
guests have to tap the popcorn to earn
points and become champion!
30,000
OVER
Plays on Launch Weekend
OVER
1.4 MILLION Plays to Date
12% 99 48
Guest
Conversion Rate
SECONDS
of Dwell
Time
SECONDS
Average
Attention Time
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 33INTERACTIVE MEDIA ZONE
CASE STUDY
Kubo and the
Two Strings
Experience
JULY 29 – SEPTEMBER 1, 2016
Summary and Objectives engage Little Hanzo in a street showdown
Cineplex’s Interactive Media Zones were used against oncoming paper foes. The 84”
to execute an awareness campaign for eOne’s portrait screens ran a loop of motion creative
film Kubo and the Two Strings. The objective and the film’s theatrical movie trailer. The
was to get Cineplex guests engaged with 55” header screen featured a static loop that
the storyline in order to broaden their movie showed Kubo and the Two Strings launch
experience and prompt ticket sales. timing and key messaging.
In addition, the IMZs were wrapped with the
Execution movie’s graphics. The stunning imagery of the
An existing web app game called wall wrap attracted guests to play the game.
“Street Showdown” was adapted into an
interactive touch experience for the IMZ. Results
The main IMZ screen was split in half and The campaign ran on six IMZs across major
featured two individual runs of the game markets for four weeks delivering the
to accommodate multiple players at once following results:
and allow for maximum playtime. Guests • 530K Opportunities to See (OTS)
were prompted to touch the main screen • 32K impressions
repeatedly, and with well-timed strikes, to • Total watchers were 55% male, 45% female
34 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
message #GlobalGoals #WeHaveAPlan
#TellEveryone. The guest’s image along with
their goal was also placed on the IMZ’s main
screen in a collage, which showed all the
goals and images of people who stepped
up to voice their support.
CASE STUDY
Results
Global Goals Campaign The campaign ran on 27 IMZs for 5 weeks
delivering the following results:
• 2.5 million Opportunities to See (OTS),
SEPTEMBER 25 – OCTOBER 29, 2015
1.5 x total attendance of 1.9 million
Summary and Objectives Execution • 191K watchers spent an average
1.4 minutes in front of the Global Goals
The Global Cinema Advertising Association, The 84” side screens included icons for
execution, 196K interactions
also known as SAWA, announced its 17 Global Goals. Guests were invited to
• 49% male, 51% female
first global cinema initiative to support touch the goal that meant the most to
• 7.4K Global Goals sent to guests for sharing
“Project Everyone,” a campaign to them to share the goal on social media.
• The Global Goal "Life Below Water" was
communicate the United Nations’ revised They were then asked to pose for a photo
most shared followed by “No Poverty”
Global Goals, on September 25, 2015. in front of one of the cameras. Their photo
The objective of the “We Have A Plan” was included in a frame with the icon of the
campaign was to build instant awareness of goal selected. IMZ Awareness
the ambitious Global Goals targets to end The guest could forward the photo Cineplex Media also conducted an online
extreme poverty and tackle climate change to a device via sms or email. The link research study during the campaign
for everyone by 2030. they received included their name and period to measure additional attitudes and
Cineplex Media participated by not only a statement regarding their chosen goal, awareness of the Global Goals IMZ execution:
airing the spot on-screen during our thanked them for contributing, and included • 31% of respondents who spent time in
Show-Time segment, but going a step a link to visit globalgoals.org. Facebook, the cinema lobby were aware of the IMZ
further to create an interactive experience Instagram, Twitter, text or email links on the Global Goals campaign
for our IMZ which brought the campaign to photo enabled guests to immediately share • Of those respondents, 19% claimed to
life by engaging guests with the Global Goals their Global Goal via social media or with have interacted with the execution and an
and providing an opportunity to share their their direct contacts. additional 15% watched others play with
goals of choice on social media. When shared, the post included the the wall
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 35CINEPLEX MAGAZINE
Everybody’s
Reading It
Cineplex Magazine is, by far,
the most popular entertainment
magazine in Canada, and the
second most popular magazine
in Canada overall. With
3.8 million readers per issue,
it’s also Canada’s #1 magazine
with readers age 12 to 54!
Why the big numbers?
Cineplex Magazine features
exclusive interviews with
Hollywood’s biggest stars, beautiful
photos, behind-the-scenes movies scoops
and movie release schedules. Readers can
pick it up in theatre lobbies or get it in their
Globe and Mail newspaper.
The most-read magazine in Canada for readers under 55!
#1 Entertainment
Magazine
in Canada
750,000 5.0
Print Circulation
3.8 million
Readers per
Print Copy
Vividata Q1 2016, Total Canada Average Issue Readership
36 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017Cineplex Magazine Ranks #1 Exclusive Reach
for P12-54
No other Canadian magazine reaches more readers
across all key sales demos.
80% of our readers are also Cineplex exclusive and
not duplicated vs. other top magazines in Canada. 12%
EXCLUSIVE REACH
CINEPLEX MAGAZINE DUPLICATED AND EXCLUSIVE ACROSS ALL
TOP-10 MAGAZINES FOR P12-54 - PRINT READERS AVERAGE ISSUE READERSHIP (000) THESE TITLES
AVERAGE ISSUE READERSHIP (000)
DUPLICATED CINEPLEX EXCLUSIVE
CINEPLEX
MAGAZINE 2,841 2,983
772 VS. READER'S DIGEST
READER'S
2,208
DIGEST
662
VS. CANADIAN LIVING 3,093
PEOPLE
1,829
MAGAZINE
617
VS. CANADIAN GEOGRAPHIC 3,138
CANADIAN
1,770
GEOGRAPHIC
575
VS. CAA MAGAZINE 3,180
CANADIAN
1,684
LIVING
589
VS. CHATELAINE 3,166
1,494
CHATELAINE
779 VS. PEOPLE MAGAZINE 2,976
CAA
1,325
MAGAZINE
496
VS. FOOD & DRINK 3,259
FOOD
1,276
& DRINK
453 VS. CANADIAN HOUSE & HOME 3,302
TODAY'S
1,218
PARENT
Vividata 2016 Q1, Total Canada, 328 VS. OUTDOOR CANADA 3,427
Average Issue Readership,
OUTDOOR Rank Among All English Vividata 2016 Q1, Total Canada, Print – Average Issue Readership,
CANADA 1,071 Magazines in Vividata Rank Among All Magazines in Vividata
Cineplex Magazine Reader Profile
Cineplex Magazine delivers the most sought-after age groups and demographics, including
parents, educated, affluent and well-employed adults, with a balanced male/female split.
POPULATION AND CINEPLEX MAGAZINE
48%
Male
52%
Female
AVERAGE PRINT ISSUE READERSHIP COMPOSITION (%)
POPULATION
CINEPLEX MAGAZINE 58%
51% 54%
50% 48%
Rank 47%
#1
FOR AGES
12-54
27% 30%
32%
35% 33%
38%
26%
30% 30% 32%
12% 11% 13%
8%
P12-17 A18-24 A18-34 A18-49 A25-54 PARENTS BACHELOR'S WHITE MOPES HHI $100K+
25-54 DEGREE+ COLLAR
Vividata Q1 2016, Total Canada, Print, Index Based on Average Issue Readership WITH KIDS Vividata Q1 2016, Total Canada, Based on A18+, Print, Index
Composition vs. Population, Rank Among All Magazines in Vividata UNDER 18 Based on Average Issue Readership Composition vs. Population
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 37CINEPLEX MAGAZINE
Editorial
Calendar
Several times each
year, a portion of
Cineplex Magazine is given
over to a special, timely
section. Designed to pique
consumer interest and
help our advertisers reach
their consumers in relevant
and engaging ways, these
editorial sections deliver In Every Issue
the goods.
Our regular sections are IN THEATRES: The month’s
FEBRUARY: Academy Awards the backbone of each issue full slate of new releases, with
of Cineplex Magazine. detailed synopses
MARCH/APRIL:
Summer Movie Preview Readers look forward to CASTING CALL: Our insider’s
& Spring Fashions opening a new copy and look at the stars' upcoming roles
AUGUST: finding their favourites. ALL DRESSED UP:
Back to School Celebrities show off their
SPOTLIGHT CANADA:
red-carpet looks
SEPTEMBER: Toronto International Monthly interview with a
Film Festival Guide Canadian actor or director INTERVIEWS & FEATURES:
Up close and personal with
OCTOBER: Fall Fashions SNAPS: Candid celebrity
the world’s biggest stars
& Holiday Movie Preview shots from around the globe
CINEPLEX STORE: The month’s
NOVEMBER & DECEMBER: IN BRIEF: Short movie-world
best new movies to download
Holiday Gift Guides updates and entertainment news
at home
National Circulation Cineplex Magazine 2017 Production Schedule
TOTAL 750,258 MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE
NEWFOUNDLAND JANUARY December 29 November 29 December 1
2,520
& LABRADOR
PRINCE EDWARD ISLAND 3,195 FEBRUARY February 6 January 10 January 12
MARCH/APRIL March 9 February 13 February 15
NOVA SCOTIA 18,200
MAY April 21 March 28 March 30
NEW BRUNSWICK 9,820
JUNE May 23 April 28 May 2
QUEBEC 38,485
JULY June 22 May 29 May 31
ONTARIO 455,908
AUGUST July 19 June 26 June 28
MANITOBA 24,530 SEPTEMBER August 21 July 25 July 27
SASKATCHEWAN 15,080 OCTOBER September 18 August 23 August 25
ALBERTA & NWT 79,025 NOVEMBER October 23 September 27 September 29
BRITISH COLUMBIA DECEMBER November 22 October 27 October 31
103,495
& YUKON
JANUARY 2018 December 29 November 29 December 1
CCAB Report March 2016
38 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
LE MAGAZINE CINEPLEX
Quebec’s
Movie
Magazine
Le magazine Cineplex takes the best
of Cineplex Magazine’s content and
combines it with in-depth coverage
T/K
of Quebec’s vibrant film industry,
creating a magazine just for our
country’s francophone movie lovers.
Readers can pick it up in theatre
lobbies across Quebec, or find their
copy in Le Journal de Montréal.
Le magazine Cineplex ranks Le Magazine Cineplex 2017 Production Schedule
in the Top-3 magazines in MONTH IN THEATRES SPACE DEADLINE MATERIAL DUE
Quebec for readers under 55! FEBRUARY January 27 January 6 January 10
MARCH/APRIL March 10 February 15 February 17
200,000 Print Circulation
MAY
JUNE
JULY
April 24
May 23
June 20
April 4
May 2
May 31
April 6
May 4
June 2
AUGUST July 18 June 27 June 29
573,000
SEPTEMBER August 22 August 1 August 3
OCTOBER September 19 August 29 August 31
NOVEMBER October 27 October 4 October 6
Average Issue Readership DECEMBER/ November 21 November 1 November 3
Vividata Q1 2016, Total Canada JANUARY 2018
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 39ONLINE & MOBILE
Maximize Your Reach With
Cineplex Online and Mobile deliver an average of 5 million unique unduplicated
visitors per month, which ranks in the Top-15 entertainment properties in Canada!
A Top-15 Entertainment Digital Property In Canada
41 8.5
5.1 17% 62
MILLION MILLION
Average Average
Monthly Views Monthly Visits
Average Monthly
Digital (Online Average Monthly
Average
MILLION And Mobile)
Unique Visitors Monthly Reach
Time Spent
MILLION (In Minutes)
40 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017Cineplex Digital vs. Competing
Entertainment Properties
Cineplex Digital (single brand) reaches more unique
visitors than leading entertainment properties, which
may contain more than one entertainment brand
Cineplex Digital
AVERAGE MONTHLY UNIQUE VISITORS (000)
CINEPLEX
DIGITAL 5,097
TMZ 4,416
MSN
3.6
ENTERTAINMENT 4,274
1.9
MILLION MILLION
ROGERS DIGITAL
MEDIA TELEVISION
VIACOM
DIGITAL
4,127
4,104
Only 7% duplicated
Average Monthly Average Monthly
Online Unique Mobile Unique CORUS
visitors between the
Visitors INTERACTIVE 2,521
online and mobile Visitors
platforms, much lower
compared to other SPOTIFY 2,404
top entertainment sites DISCOVERY comScore Media Metrix,
Multi-Platform,
comScore Media Metrix, Multi-Platform, January–December 2015 DIGITAL 2,274 January – December 2015
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 41ONLINE & MOBILE
Cineplex.com:
The First Stop
For Moviegoers
Often the first step in our guests’
movie-going experiences,
Cineplex.com can also be the first
opportunity for you to interact with
them.
Cineplex.com has up-to-date times
and dates for screenings across
the country, movie trailers, custom
content and, more often than not, a
great contest or two! Given the movie
industry’s weekly rotation, our guests
come back time and time again to
research a big night out. Why don’t
you join them?
We offer page dominations, skins,
pre- and post-roll and targeting
capabilities that allow you to reach
exactly who you want.
Cineplex Online Is The Top Cineplex.com Demographic Profile
Canadian Movie Website! Cineplex.com delivers the most sought-after demographics
1.9
efficiently, with a balanced male/female split
CINEPLEX.COM UNIQUE VISITOR COMPOSITION
OF POPULATION (INDEXED TO POPULATION)
68%
MILLION
INDEX 135
POPULATION CINEPLEX.COM
Average 61%
Monthly
Unique
INDEX 128
Visitors
7%
53% 50%
47%
Male Female
47%
Average
Monthly
Reach
36%
3.5 24
INDEX 136
27%
MILLION MILLION
Average Average Page
Monthly Visits Views Monthly 15%
11%
INDEX 137
15
MILLION
Average Monthly
Time Spent Online
(In Minutes) AGES 18-24 AGES 18-34 AGES 18-49 AGES 25-54
comScore Media Metrix January 2015 - December 2015 comScore Media Metrix, January - December 2015, Index Based on Cineplex.com UVs Composition vs. Population
42 CINEPLEX MEDIA | CINEMA MEDIA KIT 2017More information is available at cineplexmedia.com, or simply reach out to your account manager
CINEPLEX
MOBILE
VISITORS ARE
YOUR TARGETS
73%
Use Social
Networks
INDEX 138
Cineplex 56%
Experienced
Mobile: On The Display Ads
On Their
Go With You Mobile Device
INDEX 136
Cineplex patrons are people on the
40%
go, and Cineplex Mobile lets you keep
up with them. Our Top-20 app keeps
pace with our busy guests, and allows
Experienced
our advertising partners to engage Video Ads On
moviegoers by the millions. Their Mobile
Device
INDEX 139
Cineplex Mobile Is A Top Cineplex Mobile Demographic Profile
Mobile App In Canada!
28%
Cineplex Mobile delivers the most sought-after
3.6
demographics efficiently and effectively.
CINEPLEX MOBILE UNIQUE VISITOR COMPOSITION
MILLION (VS. POPULATION) More Likely To
Average POPULATION CINEPLEX MOBILE
Finds Apps Via
Monthly Ads On Device
Unique 77% Browser/App
Visitors 73% INDEX 128
20%
INDEX 105
Average
Monthly
42% 58% 62%
42%
Male Female 57%
INDEX 109
Reach Prefer
Display Ads
TOP-10 TOP-20 40% 41%
INDEX 112
13%
Among Among
INDEX 103
Top-100 Most Popular
“Most-Mobile” Mobile Apps
Properties in Canada More Likely To
Scan A QR/Bar
46
Code At Least
MILLION Once A Month
Average Monthly INDEX 113
Time Spent On
Mobile (In Minutes) Comscore Mobilens Plus
June 2016, Total Canada,
comScore Media Metrix Multi-Platform, Mobile Metrix AGES 18-34 AGES 18-49 AGES 25-49 Index Based On People Who
January - December 2015, Based on Top-100 properties; Visited Cineplex Mobile Via
“Most-Mobile” Based on % of Total Digital Visiting via comScore Media Metrix, January -December 2015, Index Based on: Mobile Phone Or Tablet Vs.
Mobile, December 2015 People Who Visited Cineplex Mobile Phone or Tablet vs. Total Mobile Population Total Mobile Population
CINEMA MEDIA KIT 2017 | CINEPLEX MEDIA 43You can also read
