CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX

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CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
CITY OF CONVERSE
   STRATEGIC PLAN
         2019-2023

Our Mission, Vision, and Values – and
 an outline of our spending priorities
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Table of Contents

     Foreword from the City Manager ……………………………..……….3
     Introduction from the Mayor……………………………...………….….4
     Mission, Vision and Values of the City of Converse……………..5
     Plan Assumptions……………………………………………………………….7
     Plans by Department
           Resource Management and Policy…………………………….9
           Infrastructure (Public Works & Utilities)…...................12
           Public Safety…………………………………………………….………16
           Development Services……………………………………….……..21
           Cultural (Library, Parks, Historical)……………….………….25
           Economic Development Corporation…………..….……….30
     City Council Overall Initiative Ranking ……………………………...34

2|                                             The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Foreword from the City Manager

On behalf of the City Staff, I am pleased to present the City’s 2019-2023
Strategic Plan. The Strategic Plan is a guiding document that has clear
vision and measurable goals to guide the City over the next five years
and provides direction for staff as Converse moves forward. It reflects
and identifies milestones to be achieved, delineates initiatives each
department must make in order to achieve goals that are set forth,
sustains organizational excellence and empowers residents to help
shape the City’s future.

Through focus groups, citizen meetings, online citizen survey and input
from community members and staff, I believe we have done our best to
reflect the vision of the City organization. This Strategic Plan enables us
to move efficiently and effectively to meet the needs of our citizens and
businesses and will serve as our blueprint for a safer and smarter
community.

Thank you for being an integral part our community.

Sincerely,

Le Ann Piatt
City Manager

3|                                        The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
A Message from Your Mayor

We are pleased to present to you the 2019-2023 City of Converse Strategic Plan.
The City of Converse is currently experiencing phenomenal growth in both retail & residential
development. Our population has increased by 37% from the 2010 census and is estimated at
25,000 residents.    We have unanimously approved a balanced budget for 2018-19 with the
lowest property tax rate (.485) since 1989. The city is financially sound with a double A minus
Bond Rating along with 40% in reserve fund balance.             We will continue to be fiscally
responsible with your tax dollars, hire the best employees and equip them with the best possible
resources & highest technology.

The City of Converse 2019-2023 Strategic Plan incorporates the overall mission, vision & values
as prioritized by the City Council. The Strategic Plan was developed with extensive participation
from the local business leaders, residents, city staff and city council. Implementation of this
comprehensive plan will help us create a more inclusive and effective City government to make
Converse a better place to live and raise a family. This plan upholds our responsibility to be
accountable while providing the best quality services for all citizens to enjoy.

We hope that you will find this plan a useful guide to help demonstrate the Council’s
commitment to build a strong family oriented community. I would like to extend my sincere
thanks to everyone that helped to make this plan a reality.

Your Mayor
Al Suarez

4|                                                      The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
The City

5|   The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
The City

Mission
Our mission for the businesses, citizens, and employees of Converse is to enhance quality of life in the
community by a commitment to excellence - in the delivery of Police, Fire, EMS, and Utility Services.

Vision
Our vision includes a well planned community, strong local economy, safe living environment,
responsible growth, sound infrastructure, and most importantly - a responsible city
government.

Values
              Accountability                           Stewardship
              Integrity                                Honesty
              Accessibility to Citizens,               Stewardship- Responsible public
               Businesses & Employees                    servants

Successes
     •       Implemented Salary Compensation Plan
     •       Increased Personnel Training
     •       Continued to Increase Fund Balance
     •       Improved responsiveness with residents and businesses.
     •       Established a Rainy Day Fund
     •       Negotiated a 15-year Annexation Plan with the City of San Antonio.
     •       Created Bond Committee for New City Hall, Fire Station and Animal Care Facility.
     •       Created Master Plan
     •       Split Sales Tax
     •       TIRZ Agreement

6|                                                         The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Topic                Converse 2019 Strategic Plan Assumptions/Impacts

   Emergency          Planned growth will result in increased calls for service and will require additional funding.
    Services

                      Dark Skies – new development may be affected – DoD study requested.

  Randolph AFB        Continue community support with Randolph AFB.

                      Continue implementation of Randolph Joint Land Use study

                      Continue planned housing growth. Projected over 300+ new homes per year which will increase
                      revenue and demands for service.
 Housing Growth
                      Housing values continue to increase at 5.78% per year average (average real estate inflation in
                      SA area per Texas Comptroller, 2011-2017).

                      Increase of younger families with new residential construction will counter retirees aging in place;
  Demographics        median average age 35 will remain stable.

                      Increase revenue from sales tax and property tax revenue due to growth of housing units and
     Revenue          inflation.

                     Planned expansion of 1604, expansion of FM 1516 from FM 1978 to IH-10, Rocket Lane
                     widening/improvements will be completed.
 Transportation      Completion of South Seguin Rd by 2020. FM 1976 overlay and upgrades will be completed.

                     Expansion of Binz-Engleman to 1604 will occur, along with expansion of Toepperwein Rd from
                     Kitty Hawk to FM 1978.

                      To continue implementation of Pay Plan with the sustained goal of work force stabilization.
    Personnel         Expansion of city workforce to facilitate the planned growth and provide the services expected.

                      Continue yearly review of water and sewer rates to ensure cost effectiveness. Study of Inflow
     Utilities        and Infiltration issues and continued expansion of system for new construction.

                      Technology will be monitored city wide for new updates/improvements at City level instead of
   Technology         Dept. level. Utilize available technology to track data (e.g., Code Compliance) to become more
                      efficient and effective.

Capital Equipment Establish a Capital Replacement Fund to support future capital needs.
  Replacements

    Parks and         Develop recreation programs for all ages. Initiate new city events; e.g., 5k run, golf tournaments.
    Recreation

      7|                                                         The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Topic                Converse 2018 Strategic Plan Assumptions/Impacts

   Library       Continue to grow the media, education, and literature to meet the needs of the citizens of
                 Converse.

 Annexation      Continue with planned annexation and the Municipal Boundary Adjustments.

                 Upgrading and expanding utility infrastructure to meet planned growth.
Infrastructure
                 Continue Street/Pavement Replacement Program implemented per schedule.

                 Continue to work with local school districts in potential partnership agreements.
  Education

                 Based on Municipal Cost Index (regional factors – yearly average):

                        Salaries - +2.5% per year
City Expenses           Utilities - +7-8% per year
                        Insurance - +10-15% per year
                        Fuel - +2 to 3% per year
                        Technology - +4.5-6.5% per year

   8|                                                      The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Resource
     Management

9|       The Converse Strategic Plan
CITY OF CONVERSE STRATEGIC PLAN - 2019-2023 Our Mission, Vision, and Values - and an outline of our spending priorities - Converse, TX
Resource
                                                                             Management
Mission
To meet the goals set by the Converse City Council through the efficient and effective use of all
city resources for the benefit of citizens.

Vision
To establish a vibrant and sustainable city through efficient and effective policies, procedures
and services that meets the needs of its citizens.

Values
            Professionalism                              Integrity
            Ethical behavior                             Empathy

Successes
   •       Greatly improved the financial health of the city.
   •       Implemented new compensation plan/structure.
   •       Developed 2015 Converse Bond Program.
   •       Expanded communications out-reach to citizens.
   •       Integrated advanced technology to improve efficiency in city business.
   •       Reduced employee turnover.
   •       Improved the education/expertise of the management team.

10 |                                                       The Converse Strategic Plan
Strategic Challenges and Initiatives to Address:
                    Challenge                                            Initiative

Source: Staff              Item: RM-1                 Approx. Cost: $

Priority: 1 (A City Council Priority, see rankings)   Year to Implement: 2019

Municipal code should support growth, and be          Perform of review and revision of all municipal
aligned with our existing environment.                codes.

Source: Staff              Item: RM-2                 Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2019

Need right sized, improved processes, to support      In-depth manpower/process analysis of each
growth in all departments.                            department.

Source: Citizens           Item: RM-3                 Approx. Cost: 0

Priority: 3 (A City Council Priority, see rankings)   Year to Implement: 2019

Citizens not always aware of city available           Establish Citizen 101 Information Sessions (Semi-
resources/responsibilities/information sources.       annual).

Source: Council             Item: RM-4                Approx. Cost: 0

Priority: 4                                           Year to Implement: 2019

Voting by citizens in (target areas, ETJ) on          Provide factual information via a mailing and
annexation adds uncertainty.                          meetings.

Source: Staff                  Item: RM-5             Approx. Cost: 0
Priority: 2 (A City Council Priority, see rankings)
                                                      Year to Implement:2020

Aging & outdated/ & Inefficient equipment needs
                                                      City-wide (1) Develop Formal Equipment
to be replaced based on valid data --- currently
                                                      Replacement Program, (2) Develop Fleet
no planning for replacement.
                                                      Maintenance Program (included PM).

11 |                                                        The Converse Strategic Plan
Infrastructure

12 |        The Converse Strategic Plan
Infrastructure
Mission
The Converse Public Works & Utilities Departments are dedicated to providing infrastructure
and utility services in a quality manner with the use of best management practices (BMP) with a
team of people committed to professional excellence.

Vision
The Converse Public Works & Utilities Departments will provide exemplary infrastructure and
utility services in a quality manner, at the lowest feasible cost, using best management
practices (BMP) with trained and service minded professionals committed to excellence.

Values

   •   Timely and responsive                       •   Professionalism
   •   Ethical decisions                           •   Good customer service

Successes
   •   Established new water source (Canyon Regional Water Authority).

   •   Rebuilt oldest active well in Bexar County, doubling the output.

   •   Extended water and sewage into newly annexed area.

   •   Created 25 miles of new pavement, added sidewalks on Toepperwein.

   •   Developed two new children's playgrounds, added new benches and equipment.

   •   Installed French drains in Park Playgrounds to reduce standing water.

   •   Painted three water tanks to enhance city appearance.

   •   Refurbished/upgraded baseball fields.

   •   Added walking trails to parks.

   •   Developed and implementing a program to upgrade street signs.

   •   Created and executed The Converse Dump Your Jump Program to enhance city appearance.

13 |                                                    The Converse Strategic Plan
Strategic Challenges and Initiatives to Address:
                    Challenge                                             Initiative
Source: Staff                  Item: In-1/RM-2        Approx. Cost: 0

Priority: 1 (A City Council Priority, see rankings)   Year to Implement: 2019

City-wide effort to develop right sized staff,        City-wide effort – an in-depth manpower/process
improved processes, to support growth in all          analysis of each function within Infrastructure.
departments.

Source: Staff                   Item: In-2/RM-5       Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2020

Aging & outdated/ & Inefficient equipment needs       City-wide effort – (1) Develop Formal Equipment
to be replaced (e.g. small 1986 dump truck), no       Replacement Program, (2) Develop Fleet
planning for replacement.                             Maintenance Program (included PM).

Source: Staff                   Item: In-3            Approx. Cost: $$$

Priority: 3 (A City Council Priority, see rankings)   Year to Implement: 2020

Aging/outdated/inefficient materials need to be       Identify issues, develop replacement plan,
replaced (for example, 18” water main using           implement.
outdated material).

Source: Staff             Item: In-4                  Approx. Cost: SSS

Priority: 4                                           Year to Implement: 2019

I&I --- inflow and infiltration issues that, if not   Identify issues, develop correction plan,
corrected, will lead to higher rates.                 implement.

Source: Staff             Item: In-5                  Approx. Cost:$$

Priority: 5                                           Year to Implement: 2019

Prevent sewage spills into creek.                     Redesign stations to use submersible pumps.

14 |                                                        The Converse Strategic Plan
Source: Staff           Item: In-6/RM-2             Approx. Cost: $

Priority: 5                                         Year to Implement: 2019

Maintenance of new infrastructure is not funded     See Initiative IN-1 above which is now a city-wide
adequately for new workloads based on growth.       effort: an in-depth manpower/process analysis of
                                                    each department.

Source: Citizens       Item: In-7                   Approx. Cost:$

Priority: 5                                         Year to Implement: 2020

Older areas believe they are being left behind in   (1) Continue implementation of master plan for
terms of roads/sidewalks & upgrades such as         sidewalks (2) study street light needs, and (3)
street lights.                                      publicize the next phase of master plan.

15 |                                                      The Converse Strategic Plan
Public Safety

16 |       The Converse Strategic Plan
Public Safety

Mission
The Mission Statement of the Converse Police & Fire Department in Partnership with Converse
Residents, is to respond to all reported emergencies to protect the lives and property of
residents, Enhance the Quality of Life, educate the public, Reduce the “Fear of Crime”, act as
Professionals at All Times, with Integrity, Dignity, Equality, and Respect for Citizens, Elected
Officials and Fellow public servants.

Vision
We, the men and women of the Converse Police & Fire Department, are committed to superior
emergency services, excellence in leadership, providing proactive services, developing
community partnerships, and building for a better future.

Values
       •   Community Policing = Customer             Conduct Youth Programs
           Oriented Approach to Policing
                                                     Problem Solving
       •   Shared Ownership of Community
                                                     Openness and Transparency
           Problems
       •   Motivation of Officers to make a          Loyalty and Respect for All
           Better Community                          Integrity
       •   Moral and Ethical Behavior                Character and Competence
       •   Understanding                             Inspiration
       •   Meet Needs and Expectations of            Encourage Neighborhood Watch
           Residents                                  Programs
       •   Involvement of All Officers               Goals to lead the Department into the
          A Team Oriented Police Department          21st Century

                                                     Professionalism

17 |                                                  The Converse Strategic Plan
Successes
   •   Built new Central Fire Station.
   •   Increased staffing.
   •   Establishment of new policies to enhance operations and create consistency.
   •   Update credentialing and training standards.
   •   Increased the % of paramedic on staff.
   •   Upgraded to new dispatch service and updated in-car technology computer systems for
       Patrol units.
   •   Enhanced mobile data systems allowing more flow of information to first responders
       and between Bexar County and Converse.
   •   Established The Converse Reserve Officer Program.
   •   Updated the standard medical operating procedures allows EMS to treat to consistent
       standard.
   •   Improved community education/outreach and utilization of social media.
   •   Trained all officers in community service.
   •   Developed crime stat and mapping capabilities for criminal investigation purposes and
       house and public use.

18 |                                                  The Converse Strategic Plan
Strategic Challenges and Initiatives to Address:
                    Challenge                                              Initiative

Source: Staff                   Item: PS -1/RM-5       Approx. Cost: 0

Priority: 1 (A City Council Priority, see rankings)    Year to Implement: Now

Public Safety Vehicle replacement program.             City-wide effort – (1) Develop Formal Equipment
                                                       Replacement Program, (2) Develop Fleet
                                                       Maintenance Program (included PM).

Source: Citizens               Item: PS -2             Approx. Cost: $$$

Priority: 2 (A City Council Priority, see rankings)    Year to Implement: ASAP

Citizen’s perception - crime is growing – there is a   (1) conduct study and obtain more lighting (2)
lack of police presence.                               more citizen/neighborhood watch programs (3)
                                                       better communications by using city social media
                                                       (4) establish PIO.

Source: Staff                  Item: PS -3/RM-2        Approx. Cost: $$$

Priority: 3 (A City Council Priority, see rankings)    Year to Implement: ASAP

PD Police manpower insufficient for existing city      City-wide effort – an in-depth manpower/process
demographics.                                          analysis of each function within public safety.

Source: Citizens              Item: PS -4              Approx. Cost: $

Priority: 4 (A City Council Priority, see rankings)    Year to Implement: ASAP

Additional emphasis on youth safety.                   (1) Conduct a traffic analysis study (2) more
                                                       community service events with youth and
                                                       parents and Police/Fire personnel, (3) more and
                                                       closer relationship/work/participation with
                                                       Judson Police in youth programs (4) work with
                                                       scouts for Police Explorers.

19 |                                                         The Converse Strategic Plan
Source: Citizens              Item: PS -5              Approx. Cost: 0

Priority: 4 (A City Council Priority, see rankings)    Year to Implement: 2019

Interactions between citizens and officers             (1) Establish Citizens Advisory Committee
(limited engagement with officers.                     reporting to Chiefs (2) Establish volunteer
                                                       Community Emergency Response Team (CERT.)

Source: Staff                 Item: PS -6              Approx. Cost: unknown

Priority:4                                             Year to Implement: ongoing

Fire and Police - competitive pay for personnel.       Continue to implement Werling Study.

Source: Council               Item: PS -7              Approx. Cost: 0

Priority 5                                             Year to Implement: ASAP

Voting by residents, citizens in (target areas, ETJ)   All annexation plans will be flexible, without
on annexation adds uncertainty.                        formal commitments.

Source: Council               Item: PS -8              Approx. Cost: $$

Priority: 5                                            Year to Implement: ASAP

Appearance of the city needs improved.                 (1) In-depth manpower/process analysis of each
                                                       department, (2) increase staffing of code
                                                       compliance.

20 |                                                         The Converse Strategic Plan
Development
           Services

21 |       The Converse Strategic Plan
Development
                                                                              Services

Mission
To provide a consistent and fair process for managing growth and development by enforcement
of adopted codes and regulations to ensure the public health, safety, morale and general
welfare of the community.

Vision
To encourage the quality development, redevelopment and revitalization for a growing and
changing community through effective enforcement of ordinances, standards, and policies that
preserves property values.

Values
       • Timely and responsive               •   A resource for the citizens
       • Respectful of needs                 •   Ethical
       • Professional                        •   Objective

Successes
   •   Improvements on identification of contractors doing illegal or improper work –
       protecting the citizens.
   •   Digitizing of records so that information is more readily accessible to the public.
   •   Implemented 2015 Building Codes of the International Codes Council.
   •   Permit applications and contractor information on-line.
   •   Apply for permits, inspections, and pay on-line (residential and commercial).

22 |                                                   The Converse Strategic Plan
Strategic Challenges and Initiatives to Address:
                    Challenge                                            Initiative
Source: Staff             Item: DS -1/RM-2            Approx. Cost: $$

Priority: 1 (A City Council Priority, see rankings)   Year to Implement: 2020

Planned growth of 300+ homes per year will be         City-wide effort – an in-depth manpower/process
challenging by staff in Development Services.         analysis of each activity in Development Services.

Source: Citizens          Item: DS -2/RM-1            Approx. Cost: $

Priority:1 (A City Council Priority, see rankings)    Year to Implement: 2020

Renter occupied housing a problem for negligent       A complete city-wide review of all municipal
application of codes and appearance.                  codes including a review of potential
                                                      implementation of an ordinance that the City
                                                      inspect non-owner occupied house when
                                                      vacated.

Source: Staff            Item: DS -3/RM-1             Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2021

No design ordinance to support standards for          A complete city-wide review of all municipal
planned commercial development on 1604                codes including development of appropriate
corridor.                                             codes for new growth areas.

Source: Council          Item: DS -4/RM-1             Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2019

Bandit (out of code) signs need control.              (1) All employees act to remove - collection
                                                      process in-place --- (2) add ordinance to fine
                                                      posters of bandit signs as part of city-wide review
                                                      of all municipal ordinances.

23 |                                                        The Converse Strategic Plan
Source: Council           Item: DS -5            Approx. Cost: 0

Priority: 2                                      Year to Implement: ASAP

Business signs not maintained.                   Communicate current policies in multiple media,
                                                 working with EDC.

Source: Staff               Item: DS -6          Approx. Cost: 0

Priority: 2                                      Year to Implement: 2018

Signage ordinance is confusing and open to       Revise existing signage ordinance (currently
interpretation.                                  underway).

Source: Council, Staff      Item: DS -7          Approx. Cost: 0

Priority: 2                                      Year to Implement: 2019

City appearance needs improved. No               Review and revise landscaping ordinance to
comprehensive landscape and tree preservation    ensure that desired trees can be preserved as
ordinance.                                       part of city-wide review of all municipal
                                                 ordinances.

Source: Staff            Item: DS -8             Approx. Cost: $

Priority: 2                                      Year to Implement: 2019

Dated/ antiquated planning and ordinances.       Review and revise all development codes.
Current structure inhibits planned unit
development and is not flexible enough for new
types of occupancies.

24 |                                                   The Converse Strategic Plan
Cultural

25 |   The Converse Strategic Plan
Cultural

Library Mission
The mission of the Converse Public Library is to enhance purposeful learning, creative discovery
and to serve our community with the expansion of knowledge, technology and responsive
library services.

Library Vision
The vision of the Converse Public Library is to provide tools, resources, materials, connectivity,
and community space in order to be an integral part of the city meeting the needs of the
citizens.

Parks & Recreation Mission
The mission of the Parks & Recreation Commission is to provide quality of life enhancements to
Converse citizens of all ages. The Commission identifies renovations, improvements and major
projects for parks, and prioritizes them for action.

Parks & Recreation Vision
The vision of the Parks & Recreation Commission is to improve the facilities that enable quality
of life enhancements to Converse citizens of all ages.

26 |                                                    The Converse Strategic Plan
Historic Preservation Mission
To serve as an advocate to promote the collection, preservation, exhibition of information,
artifacts, and memorabilia pertaining to the culture and history of Converse.

Historic Preservation Vision
To research, maintain, and educate through increasing public awareness, understanding, and
appreciation of culture and artistic values in the history of Converse.

Values
            Professionalism                               Strive to entertain and inspire
            Service                                       Educational
            Integrity                                     Cross-cultural
            Understanding                                 Patient

Successes
   •       Expanded library.
   •       Improved playgrounds.
   •       Three athletic fields to be completed by 2019.
   •       Upgraded basketball courts.
   •       Upgraded baseball fields.
   •       Process established for restocking catch and release ponds.
   •       Picnic area upgraded.
   •       Fitness equipment installed on walking trails.
   •       Expanded library programs, example Story-time.
   •       Movie in the parks.
   •       Additional library resources, for instance Mango Languages.
   •       Security system installed in library.

27 |                                                        The Converse Strategic Plan
•    Additional laptop computers purchased through a grant.
    •    Back to School Backpacks distributed at parks.

Strategic Challenges and Initiatives to Address:
                    Challenge                                             Initiative
Source: Citizens, Staff        Item: Cul-1            Approx. Cost: $$$

Priority: 1 (A City Council Priority, see rankings)   Year to Implement: 2021

No space/facility for community events.               Create (build/repurpose) events center.

Source: Citizens                 Item: Cul-2          Approx. Cost: $$

Priority: 2                                           Year to Implement: 2020

Need more events, for families, and more              Establish events coordinator (within City Staff, or
veteran appreciation/involvement.                     EDC).

Source: Staff                  Item: Cul-3            Approx. Cost: $$

Priority: 3                                           Year to Implement: 2020

Appearance of the parks needs improvement.            Continue to implement Park Master Plan.

Source: Staff                  Item: Cul-4/RM-2       Approx. Cost: $$

Priority: 4 (A City Council Priority, see rankings)   Year to Implement: 2019

Library will lose accreditation when the results of   City-wide effort – an in-depth manpower/process
US Census of population reaches 25,000, if            analysis of each activity in the cultural areas,
another librarian is not hired.                       including the library’s requirements.

28 |                                                        The Converse Strategic Plan
Source: Citizens, Staff       Item: Cul-5           Approx. Cost: $$$

Priority: 5                                         Year to Implement: 2020

Not enough funding to serve the growing             Fund appropriate level for Cultural events and
population for library and recreational programs.   programs.

Source: Council               Item: Cul-6           Approx. Cost: 0

Priority: 6                                         Year to Implement: 2019

Signage for the City is inconsistent.               Develop and install ‘Way Finding’ signage.

Source: Staff             Item: Cul-7               Approx. Cost: 0

Priority: 6                                         Year to Implement: 2019

No organized support organization (e.g. Friends     Create Friends of the Library.
of the Library) to assist in supporting citizen
volunteerism and non-profit fund raising.

Source: Citizens               Item: Cul-8          Approx. Cost: $$

Priority: 6                                         Year to Implement: 2021

No skate park.                                      Apply for grant to Tony Hawks’ Foundation for
                                                    skate park.

29 |                                                      The Converse Strategic Plan
Economic Development
          Corporation

30 |       The Converse Strategic Plan
Economic
                        Development Corporation
Mission
To enhance the business environment by creating and retaining jobs, and promoting capital
investment in Converse – leading to a higher quality of life for its citizens.

Vision
To build on the image of Converse as a prosperous and inviting place to do
business.

Values
   •   Be remarkable                                   •      Ownership mentality/take
   •   Never stop improving                                   ownership
   •   Involved                                        •      Drive connection/Building
   •   Be Transparent                                         communities
   •   Think Big Build and shape a better              •      Celebrate authenticity
       future                                          •      Be responsive
   •   We are a team/Joint forces                      •      Be realistic

Successes
   •   Downtown Master Study Completed.

   •   Created a Business Retention and Expansion Program.

   •   Created a Grant Program for Storefront & Signage.

   •   Strategic acquisition of property for redevelopment.

   •   Acquisition of property for roadways, creating corridor for development along Toepperwein
       Road and Kitty Hawk Road.

   •   Successfully attracted new businesses into area, and expanded existing businesses.

31 |                                                       The Converse Strategic Plan
•    Funded Park Master Plan

    •    Funded plans to support city growth

    •    United branding across the city and EDC

    •    Established Converse Connection Newsletter

Strategic Challenges and Initiatives to Address:
                    Challenge                                             Initiative

Source: Staff            Item EDC-1                   Approx. Cost: 0

Priority:1 (A City Council Priority, see rankings)    Year to Implement: 2019

Lack of new business development --- targeted to      Develop incentive program to attract targeted
attractive business/office space.                     businesses.

Source: Staff            Item EDC-2                   Approx. Cost: $$

Priority: 1                                           Year to Implement: 2019

Large Pool of Insufficiently Educated, Skilled        Develop Workforce Initiative in partnership with
Workforce from which to hire.                         schools and employers (include military spouses
                                                      and veterans).

Source: Council            Item EDC-3                 Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2019

Citizen and business participation is low.            Establish Converse Business Council
                                                      (organization) to promote the city and enhance
                                                      communication.

Source: Council            Item EDC-4                 Approx. Cost: $$$

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: 2019

Business signs not maintained.                        Develop signage revitalization program to include
                                                      funding.

32 |                                                        The Converse Strategic Plan
Source: Staff               Item EDC-5                Approx. Cost: 0

Priority: 2                                           Year to Implement: 2020

Competition from Neighboring Cities                   Perform a study of Best Practices

Source: Staff                 Item EDC-6              Approx. Cost: 0

Priority: 2 (A City Council Priority, see rankings)   Year to Implement: ASAP

Insufficient communication/transparency with          Develop a program and schedule for Facebook
stakeholders.                                         and Twitter updates with targeted messages.

33 |                                                        The Converse Strategic Plan
City Council Overall Initiative
              Ranking

                              Council’s Highest Priority
                      Challenge                                        Initiative
Source: Staff               Item: In-3             Approx. Cost: $$$

Council Priority: 1                                Year to Implement:2020

Aging/outdated/inefficient materials need to be    Identify issues, develop replacement plan,
replaced (for example, 18” water main using        implement.
outdated material).

                                  Council’s 2nd Priority
                      Challenge                                        Initiative

Source: Staff                Item: RM-2            Approx. Cost: 0

Council Priority: 2                                Year to Implement:2019

Need right sized, improved processes, to support   City-wide In-depth manpower/process analysis
growth in all departments.                         of each department.

34 |                                                  The Converse Strategic Plan
Council’s 3rd Priority
                      Challenge                                           Initiative

Source: Staff                   Item: RM-1            Approx. Cost: $

Council Priority: 3                                   Year to Implement: 2019

Municipal code should support growth, and be          Perform of review and revision of all municipal
aligned with our existing environment.                codes.

                                    Council’s 4th Priority
                      Challenge                                           Initiative

Source: Citizens              Item: PS -2             Approx. Cost: $$$

Council Priority: 4                                   Year to Implement: ASAP

Citizen’s perception - crime is growing –there is a   (1) conduct study and obtain more lighting (2)
lack of police presence.                              more citizen/neighborhood watch programs (3)
                                                      better communications by using city social
                                                      media (4) establish PIO.

Source: Staff                 Item EDC-1              Approx. Cost: 0

Council Priority:4                                    Year to Implement: 2019

Lack of new business development --- targeted to      Develop incentive program to attract targeted
attractive business/office space.                     businesses.

35 |                                                     The Converse Strategic Plan
Council’s 5th Priority
                      Challenge                                           Initiative

Source: Citizens              Item: RM-3              Approx. Cost: 0

Council Priority: 5                                   Year to Implement: 2019

Citizens not always aware of city available           Establish Citizen 101 Information Sessions(Semi-
resources/responsibilities/information sources.       annual).

Source: Citizens              Item: PS -4             Approx. Cost: $

Council Priority: 5                                   Year to Implement: ASAP

Additional emphasis on youth safety.                  (1) Conduct a traffic analysis study (2) more
                                                      community service events with youth and
                                                      parents and Police/Fire personnel, (3) more and
                                                      closer relationship/work/participation with
                                                      Judson Police in youth programs(4) work with
                                                      scouts for Police Explorers.

Source: Citizens              Item: PS -5             Approx. Cost: 0

Council Priority: 5                                   Year to Implement:2019

Interactions between citizens and officers (limited   (1) establish Citizens Advisory Committee
engagement with officers).                            reporting to Chiefs (2) Establish volunteer
                                                      Community Emergency Response Team (CERT).

Source: Citizens, Staff       Item: Cul-1             Approx. Cost: $$$

Council Priority: 5                                   Year to Implement:2021

No space/facility for community events.               Create (build/repurpose) events center.

Source: Council                  Item EDC-4           Approx. Cost: $$$

Council Priority: 5                                   Year to Implement: 2019

Business signs not maintained.                        Develop signage revitalization program to
                                                      include funding.

36 |                                                     The Converse Strategic Plan
Council’s 6th Priority
                      Challenge                                     Initiative

Source: Council                 Item: PS -8      Approx. Cost: $$

Council Priority: 6                              Year to Implement: ASAP

Appearance of the city needs improved.           (1) In-depth manpower/process analysis of each
                                                 department, (2) increase staffing of code
                                                 compliance.

Source: Council                Item EDC-3        Approx. Cost: 0

Council Priority: 6                              Year to Implement:2019

Citizen and business participation is low.       Establish Converse Business Council
                                                 (organization) to promote the city and enhance
                                                 communication.

Source: Staff                  Item EDC-6        Approx. Cost: 0

Council Priority: 6                              Year to Implement: ASAP

Insufficient communication/transparency with     Develop a program and schedule for Facebook
stakeholders.                                    and Twitter updates with targeted messages.

37 |                                                The Converse Strategic Plan
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