Come Clean! Summer vibes. Soak up each minute with your freshest face. Plus, pretty color palettes, summer-scented body care, beauty tools and ...
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JUNE 2021
®
Come Clean!
Summer vibes. Soak up each minute with your freshest face.
Plus, pretty color palettes, summer-scented body care, beauty tools
and more to maximize your customers’ beauty routines.
JUNE Dates
16
Quarter 1 Star Consultant
30
Seminar 2020 contest
quarterly contest begins. period ends.
Fall 2021 Preferred Last day of the month
Customer Program℠ online for Independent Beauty
enrollment begins for The Consultants to place online
1
Look, including an exclusive orders to count toward this
sample (while supplies last). month’s production.
20
Online Independent Beauty
Online Independent Sales
Consultant Agreements
Director-in-Qualification Remember that
accepted until midnight
Commitment Form available
Central time. happiness and
beginning 12:01 a.m. Central Father’s Day.
time. success in
Online prize selection
Mary Kay are
Seminar 2021 registration available for Quarter 4 Star
opens at 8:30 a.m. Central Consultant Program. contingent upon
Time. Visit Mary Kay helping others.
29
InTouch® for more details.
Your career
3
will blossom in
Last day of the month proportion to the
for Independent Beauty
Last day to submit online Consultants to place phone measure of care
Independent Sales Director- orders to count toward this and love you send
in-Qualification Commitment month’s production.
into the lives of
Form. Commitment Form
available until midnight Central others. This adage
time.
says it well: ‘The
15
love in your heart
wasn’t put there to
Father’s Day
stay; love isn’t love
Deadline for Quarter 4 Star Is June 20! ’til you give it away.
Consultant quarterly contest.
Flip to Pages 6–7 for a fresh new
Deadline to make Quarter 3 product and gift ideas to share.
Star Consultant prize
selections.
HELPFUL NUMBER: Customer Success Team 800-272-9333
For questions regarding Mary Kay ® product orders, Mary Kay InTouch ®, special events, product information, etc.
APPLAUSE® magazine is published in recognition of and as information for members of the Mary Kay Inc. independent contractor sales organization, Independent National Sales Directors (“National Sales
Directors”), Independent Sales Directors (“Sales Directors”) and Independent Beauty Consultants (“Consultants”) in the United States, Puerto Rico, U.S. Virgin Islands and Guam by Mary Kay Inc., Dallas, Texas.
©2021 Mary Kay Inc. Member: Direct Selling Association, Personal Care Products Council. Mary Kay Inc., 16251 Dallas Parkway, P.O. Box 799045, Dallas, Texas 75379-9045, marykay.com.
Your Independent Contractor Status: As an independent contractor, you are not an employee nor an agent of Mary Kay Inc. Throughout Applause® magazine, you will receive guidance, suggestions and ideas
regarding your Mary Kay business, yet you have the freedom to choose your own hours and the business methods that work best for you. The Company retains no right of control over you, except those terms
of your Independent Beauty Consultant, Independent Sales Director and/or Independent National Sales Director Agreement(s) with the Company. You, in turn, have no power or authority to incur any debt,
obligation or liability, or to make any representation or contract on behalf of the Company.
TRENDING Now
Celebrate
Spring.
Weddings, proms, Mother’s
Day, quinceañeras, sweet
16s, graduations or just
because. In person or
virtual, you’ve got what
your customers need to
celebrate in style. Find fun gift ideas on Pages 22–23.
June Is Acne
Awareness
Month.
June 23 Is National Pink Day. Whether it’s acne or maskne
Help your customers feel pretty in pink and change (acne caused from wearing a
lives along the way. Get inspiration to share on social! face mask), you’ve got a clear
Mary Kay InTouch® > Resources > Digital Zone > way to beautiful skin with the
Social Media Central > Social Media Playbooks. best-selling Clear Proof® Deep-
See Page 4 for details. Cleaning Charcoal Mask!
M A RY KAY MILESTONE
JUNE 1973: GO-GIVE® AWARD
The Go-Give® Program was officially organized in June 1973
with one Independent Sales Director being recognized each
month for her Go-Give spirit. Today, Mary Kay Ash’s most honored
tradition continues. See Page 17.
Applause® Magazine Team: MANAGING EDITOR: ALESIA RITENOUR SENIOR EDITOR: MEGHAN BONDS SPANISH MANAGING EDITOR: MARGARITA HERNÁNDEZ CONTRERAS
ART PRODUCER: SHARILYN GETZ SENIOR PRINT PRODUCER: JAN STEEL PRINT PRODUCER: KIM RIND PUBLICATIONS SPECIALIST: NICOLE CALDWELL
DESIGN STUDIO SUPERVISOR: BIANCA CAMANO SENIOR GRAPHIC DESIGN/PRODUCTION ARTISTS: CHERYL FELLENBAUM, PATTI CASAMASSIMA
SENIOR PREPRESS ARTIST: RICHARD HUDSON COPY EDITORS: LISA HORNE, GAYLEEN WOODALL SENIOR PROOFREADER: ALISSA KONECNY
*Within Applause® magazine, you MAY periodically find articles which suggest building your business through referrals and/or by contacting potential guests for upcoming skin care parties or other events.
Prior to contacting such individuals via telephone or email, you should consider whether such communication is consistent with state and/or federal “do-not-call” and/or “SPAM” laws and regulations. For more
information on this subject, you can go to the Mary Kay InTouch® > Resources > Legal. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help
you avoid any issues with these types of regulations.
marykayintouch.com 1
Hey,
FRESH
FACE!
Help your customers spring into
summer with the freshest face!
NEW! MARY KAY®
MICELLAR WATER, $17
Try this quick and versatile way to cleanse skin. Whether you’re
in a rush, on the go, post-workout or at home, it works as a
quick cleanse on its own or before your favorite Mary Kay®
cleanser for a double cleanse.
WHY SHE WILL LOVE
• Attracts impurities.
• Helps break down face makeup.
• Gently cleanses skin.
• Leaves skin hydrated.
• No need to rinse!
TARGET AUDIENCE ON E FO R
ANYONE LOOKING FOR A: TH E PU RS E.
• Quick cleanse after a workout. NEW! MARY KAY® MICELLAR
• Fresh, clean face on those no-makeup days. WATER DELUXE MINI, $2.50
• Clean face when there’s no option to rinse – e.g., ON SECTION 2
travelers, campers, etc.
• Double cleansing on heavy makeup days when
one cleanse just isn’t enough.
Shown by full-sized bottle for
size comparison.
2 applause June 2021 All prices are suggested retail.
YOUR QUESTIONS ANSWERED ORDER OF APPLICATION
Q: WHAT IS MICELLAR WATER? For use when double cleansing. Omit Cleanser Step 3 for a
A: It’s made with purified water and low concentrations of mild quick cleanse.
surfactants. Surfactants group together forming tiny spheres • Oil-Free Eye Makeup Remover
called micelles. Micelles love impurities and act like magnets to • Micellar Water
attract the buildup of the day – or night – away from skin. • Cleanser
• Toner (if applicable)
Q: HOW IS MARY KAY® MICELLAR WATER DIFFERENT FROM • Serums
MARY KAY® OIL-FREE EYE MAKEUP REMOVER? • Moisturizer
A: Our micellar water helps break down face makeup and • Eye Cream
attract impurities. It can be used as a quick facial cleanse
or as the first step in a deeper, double-cleanse routine. DOUBLE CLEANSE FOR
Mary Kay® Oil-Free Eye Makeup Remover gently removes ULTRACLEAN SKIN!
eye makeup including waterproof mascara. It’s suitable For those heavy makeup days, your customers can
for sensitive eyes and contact lens wearers. pair Mary Kay® Micellar Water with their favorite
Mary Kay® cleanser.
TWO WAYS TO CLEANSE!
QUICK CLEANSE. Gently cleanse and refresh skin when • TIMEWISE® AGE MINIMIZE 3D® 4-IN-1 CLEANSER, $24
you’re on the go or in a rush. Attract impurities with a few soft COMBINATION/OILY OR NORMAL/DRY
swipes of a saturated cotton ball or pad. No rinsing required! • TIMEWISE REPAIR® VOLU-FIRM®
Perfect for use at the gym or on a “no makeup” makeup day. FOAMING CLEANSER, $28
Avoid eye area. • BOTANICAL EFFECTS® CLEANSING GEL, $18
• MARY KAY NATURALLY® PURIFYING CLEANSER, $26
ULTRACLEAN SKIN. Pair it with your favorite Mary Kay® • CLEAR PROOF® CLARIFYING CLEANSING GEL,** $16
cleanser for a customized double cleanse. Use Mary Kay® • MKMEN® DAILY FACIAL WASH, $16
Micellar Water first to gently break down face makeup, oil and
other daily debris. Then follow with a skin type-specific cleanser
to target individual needs and rinse skin clean. Perfect for use
after a day when you are wearing full-coverage makeup or for
someone who wants that ultraclean skin. Avoid eye area.
GIFT WITH PURCHASE
NEW! LIMITED-EDITION† MARY KAY® MAKEUP REMOVER
ROUNDS BUNDLE, $34
Receive a FREE* pack of five reusable limited-edition* Mary Kay® Makeup
Remover Rounds when you purchase this limited-edition bundle* that
includes the NEW Mary Kay® Micellar Water and a Mary Kay® Oil-Free Eye
Makeup Remover. Includes a washable mesh bag.
Care: Rinse and place rounds in the mesh bag. Machine wash warm. Normal
tumble dry or lay flat to dry.
*Available from participating Independent Beauty Consultants only and while supplies last
**Over-the-counter drug product marykayintouch.com 3
Power in
PINK
Cool Pinks
PINK Through this campaign,
Mary Kay has partnered with
CHANGING over 2,000 organizations
LIVES® from around the world
to fight cancer, domestic
Tip!
violence, hunger and more! You can join Mary Kay’s global
Pink Changing Lives® cause empowerment program and
the
Warm Pinks rfectly in help change the lives of women and their families. In the
Pans fit pe
lette®
Perfect Pa United States, from
Mary Kay
d shades
rately), an In the United States, from April 26, – Aug. 15, 2021, $1
(sold sepa Kay
with Mary
blend well will be donated from each sale of Mary Kay Unlimited™
sion®
Chromafu Lip Gloss in Confident Pink and Hopeful Lilac shades.
ows.
Eye Shad Mary Kay is committed to supporting The Mary Kay
Foundation’s efforts to invest in breakthrough cancer
NEW! Limited-Edition† Mary Kay® research for women-related cancers and ending domestic
Eye Shadow Quads, $22 each violence against women in the United States.
More is more when it comes to these punchy pinks curated by
Mary Kay Global Beauty Ambassador Luis Casco. Endless SHOW THE WORLD AND
ways to mix and match allow you to create looks from blushing YOUR LIPS SOME LOVE!
to bold using a single quad. Blendable formula! Each quad
includes a mix of shimmer and matte shades. Available in NEW! LIMITED-EDITION†
Warm Pinks and Cool Pinks. MARY KAY UNLIMITED™
LIP GLOSS, $16 EACH
COMPLETE THE LOOK! Mary Kay Unlimited™
Why not recommend their favorite Mary Kay® eyeliner and Lip Gloss meets limitless
mascara to complete the look? generosity with these
two new limited-edition†
HELP IS HERE! shades which benefit The
Check out popular Beauty Extras videos for the latest Mary Kay Foundation℠. Find fun digital
lip and eye color, along with how-tos and digital assets to In Confident Pink and assets to help
share on social. Mary Kay InTouch® > Products > Product Hopeful Lilac! you sell on
Mary Kay
Central > Summer 2021 InTouch®.
Price is suggested retail.
4 applause June 2021 †Available while supplies last
Show your beauty savvy with
Brush
Boss
these amazing tools, and help your
customers get that perfect eye look.
NEW! MARY KAY®
EYE BLENDING BRUSH, $12
Give blending a boost with a luxuriously soft eye color
brush with a rounded shape that gives your favorite look a
seamless finish. High-quality, synthetic bristles help blend eye NEW! LIMITED-TIME† OFFER BUNDLE:
shadow evenly. MARY KAY® EYE BLENDING BRUSH +
NEW LIMITED-EDITION †
MARY KAY® BRUSH ORGANIZER, $22
Purchase the Eye Blending Brush and Brush Organizer as
a bundle, while supplies last. Brush Organizer not available
separately. The Mary Kay® Essential Brush Collection is sold
separately and not included in the bundle.
Fits all her
Mary Kay®
brushes!
BRUSH UP ON EYE BRUSHES
EYE BRUSHES FEATURE USE
NEW! Mary Kay® Eye Blending Brush, $12 Rounded shape Blending
Tame brows
Wired spoolie
Mary Kay® Eyebrow/Eyeliner Brush, $10 Fill in sparse areas
Firm, angled brush
Precisely line eyes
Create accents
Mary Kay® Eye Smudger Brush, $12 Dense, tapered tip
Smudge at lashline for smoky eye look
Mary Kay® Eye Crease Brush, $12 Flexible, angled tip Reach contours and creases
Mary Kay® All-Over Eye Shadow Brush, $12 Tapered shape All-over application GREAT
ADD-ON!
MARY KAY® BRUSH
All prices are suggested retail. CLEANER, $10
†Available while supplies last
Celebrate HIM! HE DESERVES SOME ATTENTION. SHARE THESE POPULAR PRODUCTS TODAY. 6 applause June 2021 All prices are suggested retail.
NEW! SPECIAL- GIFTING 101
EDITION † MKMEN® Create irresistible
BEARD OIL, $20 bundles using fun,
Show his beard some love with inexpensive items
this beard oil that softens, found at discount
shines and smells divine. stores or online.
Be sure to account
• Conditions, softens for additional
and adds shine to facial hair. expenses when pricing.
• Nourishes and moisturizes
beard and face.
• Refreshing peppermint
clary sage scent. GET SOCIAL!
GET SOCIAL POST IDEAS!
How to use: After showering, place three or four drops in hand, Mary Kay InTouch® > Resources > Digital Zone > Social
rub hands together and apply to beard and mustache. Massage Media Central > Social Media Playbooks.
the oil smoothly and gently into beard, front to back from the
root to the tip. Make sure to get all the way down to the skin SHARE THE MEN’S ECATALOG Men’s Cata
log
with fingertips. Brush or comb through to distribute evenly via text or email. marykay.com > A GUIDE
GUYS’
TO
throughout the hairs. eCatalog. GROOMIN
G
POWERFUL
AGE-FIGHT
ERS
FRAGRANC
FIT FOR ES
HIM
GROOMING
ESSENTIAL
S
MKMEN® REGIMEN, $81 MK HIGH INTENSITY®
Specially formulated for the guys. Includes Daily Facial Wash, FRAGRANCES FOR MEN
Shave Foam, Advanced Eye Cream and Advanced Facial With three scents to choose from, she can find the perfect
Hydrator Sunscreen Broad Spectrum SPF 30.* one for her guy.
MK HIGH INTENSITY® COLOGNE SPRAY, $40
Amber oriental with top notes of fennel and sage heightened by
crushed coffee beans.
MK HIGH INTENSITY® SPORT
COLOGNE SPRAY, $40
Fresh, invigorating fragrance
stimulates the senses with an icy,
adventurous scent.
MK HIGH INTENSITY OCEAN®
COLOGNE SPRAY, $42
Fresh, citrus-marine fragrance for the
active man who is recharged by the
freedom of the sea.
†Available while supplies last
*Over-the-counter drug product marykayintouch.com 7
MAY 1–31:
EMBRACE
THE
GOLDEN
RULE.
This necklace can be
yours when you sell
enough products to
support placing a
cumulative $600+*
wholesale
Section 1 order in May.
IT’S ALL ABOUT
PERSONAL TOUCH.
LAUREN MEMBRENO,
INDEPENDENT SENIOR SALES
DIRECTOR, GLEN ALLEN, VA.
“I now do five-minute video check-ins
with my customers periodically. They’re
easy to schedule, and I find most are
open for a quick chat. I love to connect and make them feel
special. Recently a customer mentioned a desire to ramp-
SPARK YOUR up her exercise routine and I shared details of a workout
app I use. She texted later thanking me for the
DETERMINATION! recommendation. It’s that extra personal touch
people value that keeps them loyal customers
APRIL 1 – JUNE 30, 2021 and makes my Mary Kay business so fun
Achieve the challenge each month April and rewarding.
through June to earn this bracelet from
the exclusive Spark a Chain Reaction!
Collection by R.J. Graziano.
*The $600+ wholesale Section 1 order requirement per month can be placed in one single order or in cumulative orders, as long as the
orders are placed in the same calendar month. Customer Delivery Service, Guest Checkout and EZ Ship order amounts also count
toward your $600 or more order requirement. You’ll receive your jewelry piece inside your qualifying order. One jewelry piece per
achiever each month.
8 applause June 2021Go-Give Award ®
Mary Kay Ash said, “The Go-Give® Award is perhaps the greatest honor a Mary Kay Independent Sales Director can earn.
Those who possess the Go-Give spirit are the heart of this Company and our shining hope for the future.” These June award
recipients best exemplify the Golden Rule – helping others unselfishly and supporting adoptees as much as unit members.
DIAMOND RUBY SAPPHIRE EMERALD
Samantha Hill Kimberly Cavarretta Jessica Holzbach Anna Sempeles
Independent Sales Director Independent Sales Director Independent Senior Sales Director Independent Sales Director
Began Mary Kay Business Began Mary Kay Business Began Mary Kay Business Began Mary Kay Business
October 2017 October 1982 June 2010 April 1997
Sales Director Debut Sales Director Debut Sales Director Debut Sales Director Debut
July 2018 September 1983 January 2011 March 2000
National Sales Director National Sales Director Offspring two first-line National Sales Director
Cheryl Fulcher Mary Kay National Area Mary Kay National Area
National Sales Director
Honors Star Consultant Honors Circle of Honor; five-times Jeanie Tamborello Honors Circle of Honor; Consultant
Queen’s Court of Sharing; 27-times Queen’s Court of Personal Sales;
Personal Lives in Douglasville, Ga. Honors Star Consultant; five-times
Circle of Achievement; seven-times 17-times Sales Director Queen’s
Husband, John; son, Aidyn; daughter, Sales Director Queen’s Court of
Circle of Excellence; four-times Court of Personal Sales; five-times
Clover Personal Sales; Queen’s Court
Double Star Achievement Queen’s Court of Sharing; 18-times
of Sharing; six-times Circle of
“I am motivated to help others Circle of Achievement; 12-times
Personal Lives in Wildwood, Mo. Achievement; four-times Circle
because I love to watch a woman Double Star Achievement; four-
Husband, Phil; sons: Joshua, Caleb; of Excellence; four-times Double
grow her confidence and step into times Triple Star Achievement
daughter, Victoria Star Achievement; Triple Star
her greatness. I believe God has
Achievement Personal Lives in Fairfax, Va.
given me a vision for where we’re “I am motivated to help others
Husband, John; daughter, Sophia
going! I say ‘WE’ because there is a because the last time I spoke with Personal Lives in Friendswood,
tribe of women going with me. I’m Mary Kay personally about how this Texas. Husband, Jeremy; daughters: “I am motivated to help others
taking others with me and together company had changed my life, she Haley, Katelyn because I always want others to feel
we will pass on Mary Kay Ash’s grabbed my hands, squeezed them “I am motivated to help others included and a part of something
Legacy.” and said, ‘Pass it on.’” because I want to see them achieve bigger. I feel that the more inclusive
their God-given dreams! I’m so we are, the more we can accomplish
Independent Senior Sales Director Independent Beauty Consultant
thankful for the opportunity to together.”
Jennifer Brownfield of Marietta, Catherine Hudson of St. Louis, Mo.,
Ga., says, “there is so much I could says, “her coaching is exceptional, give women hope for a different Independent Beauty Consultant
say about Sam. She SHINES in her and she always goes the extra mile. future!” Sharon O’Brian of Arlington,
virtual pivot and has taught us all She helps others and still makes God Independent Sales Director Crista Va., says, “determined, sincere,
that trying something new truly does and her family top priorities. She Welch of Pasadena, Texas, says, caring, optimistic, funny and an
reap amazing awards. It’s amazing to has been patient, loving, persistent, “she has a Go-Give spirit. She puts abundance thinker are just a few
witness such a transformation.” kind, forgiving, a great Christian role in a lot of extra time running events of the adjectives to describe Anna.
model, boss and friend.” for her unit and others. She is always Her focus on building others to their
happy to help those around her potential is unwavering.”
however she can.”
Nominate a well-deserving Independent Sales Director who displays the Go-Give spirit! Find out how on Mary Kay InTouch® under the Contests/Promotions tab.
marykayintouch.com 17One Woman Can®
EMBRACING THE GOLDEN RULE
Jillian Decker
J
S DIRECTOR
T SENIOR SALE illian was a high school algebra teacher and
INDEPENDEN
basketball coach in Stilwell, Okla. Married to her
high school sweetheart, Kyle, they were living on
a farm, raising cattle. And even though Jillian was
busy with a full life, she became a Mary Kay Independent
Sales Director in less than a year. How did she do it?
Here’s her story.
“I started my Mary Kay business on Sept. 15, 2016, to make
some extra money for my car payment,” says Jillian.
I realized I wanted my business to just keep moving
forward and growing. By selling products and
sharing what I was doing with others, I earned a
Red Jacket in March 2017. Once I earned my Red
Jacket, I realized I wanted to be a sales force leader.
I got to work and debuted as an Independent Sales
Director in October 2017!”
Jillian may have started her Mary Kay business to
make a car payment, but before long, she earned
the use of her first Mary Kay Career Car – the
Chevy Cruze – the same month she debuted as
18 applause June 2021Genuinely connecting and building a relationship
often leads to friendships as well as Mary Kay relationships.
And it helps me provide Golden Rule customer service
because I’ve learned so much about them.
an Independent Sales Director. “Then I earned the
use of the Chevy Equinox in December 2018. Most
recently, I earned the use of the beautiful pink
Cadillac in October 2020!”
GETTING SOCIAL IN A
VIRTUAL WORLD
Like most, Jillian spent 2020 working her business
virtually, but that wasn’t new to her. “I actually
started working my business virtually in
October 2019. That’s when I realized the value of
promoting my Mary Kay business through social
media and it became my focus. My customer
group was growing and so when everything
changed in 2020, and working virtually became a
priority, I was already on the right track.”
paper, a piece
Jillian has found that social media helps her work her of candy and hand-written note.
business full circle. She creates fun and inviting videos and I learned all of that from a sister
posts that share all aspects of her business from how to Independent Sales Director, and
apply products to the fun of being her own boss. And she it really makes each product
engages with her customers and unit members and stays order special.”
involved in what they’re doing. “I really focus on building
relationships and that builds trust. I don’t just reach out to ON THE GROW
my customers for Mary Kay purposes. I follow what they Jillian and her team are focused on growth. “We are
do on social media and stay engaged in their lives. I love developing teams of teams and really focus on team-
celebrating their new job or marriage or baby, and I’m building appointments. I now have two amazing offspring
always praying for them. That’s how I connect with my Independent Sales Directors Annmarie Bishop and
customers, unit members, and potential new customers Candace Kenyon, who are helping inspire this growth. And
and unit members. Genuinely connecting and building a they both have earned the use of a Chevy Malibu!”
relationship often leads to friendships as well as Mary Kay
relationships. And it helps me provide Golden Rule customer Jillian and Kyle have two children, Kylan and Mila, and Jillian
service because I’ve learned so much about them.” credits her Mary Kay business for allowing her to have more
time with her family. “My Mary Kay business has had such
Another way Jillian practices Golden Rule customer service an amazing and positive impact on my life. I am now able to
is by making every product order more like a gift. “I amped stay home with my youngest daughter. And I have grown so
up the packaging by putting orders in gift bags with tissue much and have gained so much confidence.”
marykayintouch.com 19The Red Zone
and
It Starts Today!
Earn more, gain confidence and ultimately help others change their lives. Great things can happen when
you share the Mary Kay Opportunity with others. Independent Executive Senior Sales Director
Nikole Childress shares her team-building tips no matter where you are in your Mary Kay journey.
1 BRAND NEW
Congratulations! You’re already pumped
about this new adventure. Now take
that enthusiasm and share it with others.
People are attracted to excited and
positive people.
Exude your excitement at your Grand Opening event with
friends and family around you. Don’t be afraid to ask guests if
they’d like to join you in this new adventure. Be sure to share the
Great Start Program and its rich rewards for starting strong.
And remember, no one expects
you to be perfect. Your not only help bring you new customers, it also may bring you new
genuineness can have a positive team members. Set your goal, share it with your Independent Sales
and lasting impact. You also Director or Mary Kay girlfriend, and go for it. You can do it!
can ask your Independent
Sales Director or sister beauty
consultants for help. They are
there to guide you if needed. 3 HIT A WALL
Life happens, and we all know there are ups and downs in any
business. Start with your Independent Sales Director or trusted
2 REIGNITED
AND READY
sister beauty consultants to help you pinpoint any obstacles.
Maybe it’s a skill set like a party close that needs some refining.
Maybe your “why” changed or Whatever it is, remember you’re surrounded by women with
something shifted and you’re experience and knowledge who want to help guide and support
ready to kick your Mary Kay you to success.
business up a notch. Good
news! It’s never too late to develop a team. Get a jump start That’s the Mary Kay difference. It’s about growing and
with a Power Start – 30 faces in 30 days. This activity boost can celebrating together!
20 applause June 2021$3,600 WHOL
FREE*
ESALE SECTI
FREE
ON 1 SAMP
LE
Ge
Ultimatet the Richest
ProducRE
2
t W AR whereDS
Bonus Here’s
rewards begin!
the richest.
Bundles! bundles that
Choose the
are right for you,
and sell, sell, sell! Ultimate Targeted
• Mary
Solutions Bundle,
Kay® Hydroge $143
l Eye Patches
• TimeWise Replenish
ing Serum C+
• TimeWise® Tone-Co E™
rrecting Serum
READY,
SET, Hurry before
time runs out!
SELL! Earn your
3
GET GOING WITH THE
FREE
PRODUCT
BEST OFFER EVER! BONUS BUNDLES
NOW! TimeWise 3D®
See Page 4 Foundat ion Bundle,
CHOOSE FROM $150
1
for details. THESE FOUR
TimeWise® Matte BUNDLES:
3D Foundatio
OR TimeWise n
® Luminous 3D
Foundation
IVORY/BEIGE
products?
6 SHADES/P IVORY/BEIGE
RODUCTS
TimeWise Miracle TIMEWISE® 6 SHADES/P
MATTE 3D RODUCTS
COMBINAT Set 3D® Bundle, • Ivory
N 140 TIMEWISE®
LUMINOUS
OR ION/OILY SET $158 • Ivory • Ivory 3D
NORMAL/DRY N 160 N 140
SET • Beige • Ivory
Also included W 100 N 160
in each bundle: • Beige • Beige
C 120 W 100
• Beige • Beige
C 130 C 120
• TimeWise® Age • Beige • Beige
Minimize 3D® N 150 C 130
Day Cream, • Beige
non-SPF C 140
BEIGE/BRO
NZE
• Mary Kay® Transluce 6 SHADES/P
RODUCTS
BEIGE/BRO
NZE
Loose Powder nt TIMEWISE® 6 SHADES/P
MATTE 3D RODUCTS
• Beige N 190 TIMEWISE®
LUMINOUS
*An Independent • Beige • Beige 3D
in wholesale
Beauty Consultant’s
single initial order N 200 N 150
Section 1 products with the Company • Beige • Beige
the Company
in the same or
to be eligible
for must total $600 C 220 W 180
the Company. following calendar the product bonus bundles. or more (excluding • Bronze • Beige
Sales tax is required month that the
Independent
The single initial
order must be
shipping, handling W 110 N 210
The Company on the suggested
retail value of Beauty Consultant received and and tax)
• Bronze • Bronze
reserves the
the most up-to-date right to change Section 1 products Agreement is accepted by W 140 W 100
or update products, included in the received and
accepted by • Bronze • Bronze
12 Prices reflect
information. packaging and product bonus
bundle(s). C 160 W 130
the suggested programs. Please
go to the Mary • Bronze
retail value of
each product Kay InTouch®
website for
C 160
bonus bundle.
Yes, please!
Start your journey 13
with this FREE app!
With the Great Start Program, new
Independent Beauty Consultants earn
product bonus bundles they can turn
around and sell for up to 100% profit after
placing their initial product orders. It’s all
here when they sell products and develop
their teams in the first few months of their The foundation bundle is just one of several
Mary Kay businesses. Get all the details! product bonus bundles available in the
Great Start Program.
Mary Kay InTouch® > Education >
Great Start Program.
Please join me
Grand Opening
for my
MARY KAY GREAT START® APP new
to celebrate the
debut of my
A great resource for new team members!
business.
IN-PERSON
VIRTUAL
DATE: ____________________________
From inspirational quotes from Mary Kay
__________________________________________
______________________________________
TIME: ____________________________
__________________________________________
_______________________________________
PHYSICAL ADDR
ESS/WEB ADDR
ESS: ________________________
Ash to a helpful “watch me first” video
____________________________________ _________
____________________________________
____________________________________
PRESENTED BY: ______
____________________________________
____________________________________
RSVP (PHONE/EMA ______
IL): ________________________
and Grand Opening tips, this app is
____________________________________
___
I can’t wait to
share the beau
ty with you!
a must for anyone just starting her
Mary Kay business.
© 2020 Mary Kay
Inc. J2002291
12/20 PRINTED
IN U.S.A.
LEARN MORE ABOUT ALL THE WAYS TO GROW YOUR BUSINESS.
MARY KAY INTOUCH® > EDUCATION > HOW TO TEAM-BUILD.
marykayintouch.com 21Let’s!
l e b r at e
Ce From weddings to birthdays to graduations
and just because, you can help your customers
find fun gifts at a wide range of prices to
celebrate their friends and families.
NEW! LIMITED-
EDITION †
MARY KAY®
BODY CARE SET
IN SPARKLING WHITE TEA & CITRUS
CHERRY, $30 SATIN BODY® COLLECTION
Indulge in a wow-worthy blend • INDULGENT SHEA WASH, $18
of bold and bright sparkling • REVITALIZING SHEA SCRUB, $18
cherry, soft creamy florals and • SILKENING SHEA LOTION, $18
warm vanilla musk. Set includes • WHIPPED SHEA CRÈME, $22
Body Lotion and Fragrance Mist,
perfect for layering.
WHITE TEA &
CITRUS SATIN
WHITE TEA & HANDS® PAMPERING
CITRUS SATIN SET, $36
LIPS® SET, $22 Also available in fragrance-
Includes Shea Sugar Scrub free. Includes: a fragrance-free
and Shea Butter Balm. protecting softener, a scented
shea scrub , a scented shea
cream and a giftable bag.
All prices are suggested retail.
22 applause June 2021 †Available while supplies lastMARY KAY® HYDROGEL MINT BLISS™ ENERGIZING
EYE PATCHES, $40, LOTION FOR FEET
PK./30 PAIRS & LEGS, $11
Help her get ready with these Helps tired feet and legs feel revived.
instantly reviving, shimmery pink gels Refreshing cool mint formula. Perfect
that deliver a refreshing burst of for days when you’re on your feet
hydration. Cool, soothe and depuff. and on the go.
TIMEWISE
REPAIR® LIFTING
BIO-CELLULOSE MARY KAY®
MASK, $70, PK./4 2-IN-1 BODY
Perfect for an at-home WASH &
spa day. Provides instant SHAVE, $16
hydration plus other benefits Enjoy the
with continued use over time. convenience of a
cleanser and a shaving
cream in one product.
MARY KAY®
Tip!grances HYDRATING
LOTION, $16
e Fra
Share th Provides lasting
g!
eCatalo
y.com > hydration for up to 24 hours.
maryka
g
eCatalo
BUNDLES
OF LOVE
Use these cute and
inexpensive ideas for selling
giftable bundles for special occasions.
FEEL-GOOD FRAGRANCES Look at these fun beauty bouquets
• MARY KAY ILLUMINEA™ EXTRAIT DE PARFUM, $70 designed by Jennifer Hendrickson,
• FOREVER DIAMONDS® EAU DE PARFUM, $40 an Independent Beauty Consultant in
• CITYSCAPE® EAU DE PARFUM, $50 Woodland, Wash.
• THINKING OF YOU® EAU DE PARFUM, $32
marykayintouch.com 23THERE’S AN HANDY, DANDY
APP
CAROLYN COLTER,
INDEPENDENT SENIOR SALES
DIRECTOR, LEMOORE, CALIF.
“I love, love, love the Mary Kay®
Digital Showcase App! I use it
all the time. It’s been helpful in
working my business virtually.
I use it when sharing the Mary Kay opportunity and
FOR THAT!
as a resource for coaching new Independent Beauty
Consultants, in conjunction with the Mary Kay
Great Start® App. I love that when I’m teaching or
working with my Spanish-speaking unit members, this
Looking to catch up on all things Mary Kay? app gives me the option to transition the language
Need help with booking? Not sure about from English to Spanish. What I really love about
this amazing app is EVERYTHING, including the fact
skin care? There’s an app for that!
that each time I open it, I discover something new.”
MARY KAY® DIGITAL SHOWCASE
APPLAUSE® MAGAZINE
The content jumps off the pages and comes to life
right before your eyes! Read about new products and then click LOVE WHAT YOU DO TEAM-BUILDING MATERIALS
to order or learn new color application tips, then watch a how-to A collection of videos, a Conversation Guide and more! Share
video for additional instructions. Celebrate your independent sales by private text, email or other private messaging platforms.
force sisters and their accomplishments, then share in their wins!
Start Something Beautiful® Magazine You also can view brochures for Seminar Awards and
Learn how to book, party, sell and team-build both virtually Seminar souvenirs!
and in-person with this interactive guide to a new Independent
Beauty Consultant’s success. PLACE ORDERS
MARY KAY® ORDERING APP allows you to order
ANOTHER ROUND OF APPLAUSE™ PODCAST wholesale products while you’re on the go!
Enjoy listening to what’s new while you’re on the go or just
relaxing at home. You’ll hear the latest on products and BOOK PARTIES AND
promotions and listen to Independent Sales Directors share SELL PRODUCTS
their stories as well as audio recordings of Mary Kay Ash herself. MARY KAY® SKIN ANALYZER APP is a digital skin
care assistant that can scan your customers’ skin and provide
MARY KAY® LOOKS COLLECTION personalized Mary Kay® product recommendations. This
Includes shareable how-to videos with application tips based on resource can help position you as the skin care expert with
eye shape for 10 looks. Plus, images of each look are available yourl customers. Now includes Mary Kay Clinical Solutions™!
for both light and dark skin tones.
MARY KAY MIRRORME ™ APP is a virtual makeover
MARY KAY DIGITAL FLIP CHART ™ app that uses augmented reality to try color
Use by itself on your smartphone/tablet or as a companion to products on the face in real time, allowing the user
the printed Flip Chart or desktop version. Once downloaded, to move naturally and view makeup in a lifelike setting. Desktop
digital publications do not require an internet connection. version now available!
All third party registered trademarks, trade names and service marks are the property of their respective owners.The Stats*
on Apps
3.5 billion
social media users worldwide.
54% of social browsers
90.4% of millennials,
use social media to
research products.
77.5%
49%
of Generation X and
of consumers
48.2%
of baby boomers
depend on influencer are active
recommendations on social social media users.
media to research products.
LEARN ABOUT YOUR
MARY KAY BUSINESS
71%
The MARY KAY GREAT START® APP is an
educational and getting started resource for Independent
Beauty Consultants in their first four months. It includes a
tracking report to help maximize rewards, a digital Grand
Opening invitation and social posts to get started. of consumers who have had a positive
experience with a brand on social media
MK MOBILE LEARNING APP offers inspirational are likely to recommend the brand to their
and educational audio and videos including friends and family.
some of our favorite speeches and classes from
Company-sponsored events, product education videos as well
*Source: Statista.com
as timeless recordings from Mary Kay Ash herself!
GET ORGANIZED
myCustomers+™ APP is your virtual business live. You can filter your list to see who hasn’t placed a recent
assistant. It helps manage your customers, order, keep track of upcoming birthdays and more! Now
products and orders. You can create groups to help you includes a feature to help track your customers’ retinization
remember how you met or in what part of town your customers processes when using Mary Kay Clinical Solutions™.PRSRT STD Mary Kay Inc. U.S. POSTAGE P.O. Box 799045 PAID Dallas, TX 75379-9045 MARY KAY INC. GIFTS OF LOVE ... delivered It’s gifting season, and shipping Mary Kay® products has never been easier. Your customers will love knowing their loved ones can get irresistible gifts delivered right to their front doors. With Customer Delivery Service’s competitive rates, it’s as easy as 1-2-3! ©2021 Mary Kay Inc. J2002887 6/21 PRINTED IN U.S.A.
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