Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI

Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
(Maternity Cover)
Job Information Pack
April 2021
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
WELCOME                                                                 3

OUR STORY                                                               4

WHAT WE DO                                                              5

OUR VISION, MISSION AND VALUES                                          6

OUR STRATEGY                                                            7

HOW WE'RE ORGANISED                                                     8

JOB DESCRIPTION                                                         9

PERSON SPECIFICATION                                                    11

HOW TO APPLY                                                            14

TIMELINE                                                                15

                  AWARE Communications Assistant Information Pack  2
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
Dear Candidate                                    In this information pack you can find out
                                                  more about becoming part of team
                                                  AWARE. Our organisation lives by the
Thank you for your interest in the post of        values of:
Communications Assistant with AWARE. This
is an exciting time for AWARE! We are in a        •   Dignity, respect and empathy - We will
strong position to promote awareness of               treat each other and our service users with
common mental health issues and                       dignity, respect and empathy
information on depression specifically. The
role of the Communications Assistant plays        •   Integrity, professionalism and
an important role in assisting with the               transparency - We are committed to the
communications plan for the organisation              highest standards of professionalism,
and delivering on our campaigns.                      honesty and openness in all aspects of our
Our Communications Department is a key
part of the organisation, working with other      •   Innovation and Excellence - We are
departments to promote our services and               committed to providing high quality
programmes as well as running brand                   services and to being innovative for the
awareness campaigns to further the reach              benefit of people using our services
and impact of AWARE.
                                                  These are the values that guide everything
We are keen to recruit and develop people         we do. We are a user-led organisation
who are passionate, positive and enthusiastic     which prizes our volunteers and partners
about their role within the organisation and      and seeks to work to the highest
about supporting people affected by               standards.
depression, anxiety and bipolar disorder.
                                                  We believe this is what makes AWARE a
                                                  great place to work.

                                                  I would like to thank you for your interest in
                                                  joining team AWARE and we look forward
                                                  to receiving your application.

                                                  Karen Collins
                                                  Chief Executive

                   AWARE Communications Assistant Information Pack  3
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
AWARE is the depression charity for Northern Ireland.

                                                      AWARE was established in
                                                      Northern Ireland in 1996. We are
                                                      the only charity in Northern Ireland
                                                      dedicated exclusively to raising
                                                      awareness of depression as a
                                                      serious mental health illness and
                                                      enabling people with depression or
                                                      bipolar disorder to access support
                                                      to help them with their condition.

                                                      A Derry-born charity, we now have
                                                      two offices; one in Derry/Londonderry
                                                      and a second office in Belfast.

AWARE was founded by people with personal experience of bipolar disorder and depression,
of the negative impact this has on people's on their lives and of the lack of understanding
and support available in the community at that time. They were driven by a passion to
ensure that others should not suffer as they did. This user‐led ethos remains a key driver of
AWARE's work and the majority of our volunteers and staff bring to the organisation the
unique insight of personal experience.

At AWARE, we believe that the people who
use our services should have a say in how
they are developed and delivered, so we
employ people with experience of
depression at every level in the
organisation, including the Board of

                     AWARE Communications Assistant Information Pack 4
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
AWARE provides a wide range of services           INTERACTIVE PHONE, WEBSITE AND
for individuals and groups, so we've just         EMAIL SERVICE
listed some of the key ones here. You'll          Aimed at those directly affected, or those
find a lot more information on our website        that care for them, these email and phone
at                                  services offer support and information
                                                  about issues relating to depression,
                                                  anxiety, and bipolar disorder. We actively
SUPPORT GROUPS                                    listen to any concerns or questions a
AWARE has an established network of 25            service user might have and identify the
support groups in rural and urban areas           most appropriate options for them at that
across the country, which are run by our          time, informing him or her of appropriate,
trained volunteers. Support groups                alternative services available within AWARE
welcome people with depression and                and externally.
bipolar disorder as well as carers for
people with the illness. We also deliver
                                                  INFORMATION BOOKLETS AND
Information Outreach sessions and attend
community events to give more                     FACTSHEETS
information about AWARE and our                   All of our services are supported by
services.                                         carefully designed guidance delivered in
                                                  printed booklets, factsheets and made
                                                  available online. These valuable resources
EDUCATION AND TRAINING SERVICES                   are tailored to individual groups, carers,
AWARE delivers mental health and well             volunteers and fundraisers including
being programmes into communities,                sector-leading fundraising kits.
schools, colleges, universities and
workplaces. These programmes include
our suite of Mood Matters programmes,
Living Life to the Full, Mental Health First
Aid and Mindfulness. We offer a range of
resources tailored to the particular mental
health challenges faced by children and
young people. Some of these involve
engaging directly with schools, as well as
providing pathways for individuals.

                       AWARE Communications Assistant Information Pack 5
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
From the first support group set up in Derry just over 25 years ago, AWARE
has grown in strength and diversity. We are now one of the leading mental
health charities in Northern Ireland but we know there are still challenges to
meet and exciting opportunities to develop.

                   AWARE Communications Assistant Information Pack 6
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
You can click here to download a pdf version of our 2019-2024 strategy, but we've included our key aims from it on this page.

                                      AWARE Communications Assistant Information Pack  7
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI

        AWARE Communications Assistant Information Pack  8
Communications Assistant (Maternity Cover) Job Information Pack April 2021 - CommunityNI
Communications Assistant
Location: Belfast Office of AWARE
Reports to: Head of Corporate Services
Duration of Contract: Full time Temporary (Maternity Cover 9-12 Months)
Hours per Week: 36
Salary: £21,583

About the Role
The role will be focused on assisting with the delivery of AWARE’s communications and marketing
plans and campaigns. This role would suit an individual with strong communications skills who is
looking for an opportunity to develop their experience and build their portfolio within the
communications and marketing department of an exciting and fast-growing charity. The successful
applicant will work closely with the Communications Officer and team members from other
departments to promote our services and programmes through a variety of channels, including
digital platforms.

The main focuses of the post will be
•      Assisting with communications and marketing campaigns to expand our current profile
•      Updating our website as a key source of engagement and information
•      Producing copy for digital and written materials
•      Creating engaging content for social media to promote our services and programmes

Key Responsibilities
•       Writing engaging and informative copy for website, social media posts, blog posts,
newsletters and other materials as required.
•       Updating AWARE’s website using CMS to ensure it is interactive, engaging, up-to-date and
SEO friendly.
•       Creating professional, eye-catching and brand-consistent visual assets for social media
using Canva.
•       Scheduling social media posts across all platforms using Hootsuite.
•       Monitoring, analysing and reporting on social media and website analytics using Google
Analytics and Social Media Insight Tools.
•       Assisting with co-ordination of design and print work with external graphic design agencies.
•       Drafting engaging and informative press releases to be sent out to media contacts.
•       Working with videographers to create engaging video content for use across social media

                      AWARE Communications Assistant Information Pack  9
•        Working in liaison with the Fundraising Communications Assistant to assist them with
promoting fundraising activities where required.
•        Coming up with ideas for creative campaigns to promote AWARE and increase our profile
and brand awareness.
•        Participating in regular meetings with the communications team and other staff members to
discuss and deliver on the communications needs of the organisation.
•        Responding to social media enquiries from our supporters, fundraisers and service users
and where required, sending information or directing them to other team members.
•        Responding to press and media enquiries and assisting with setting up interviews with staff
and service users to promote AWARE.
•        Assisting with planning and delivery of events such as AWARE's annual Investors in Mental
Health Awards.
•        Protecting AWARE's brand and ensuring the brand guidelines are adhered to, acting as a
‘brand guardian’ ensuring consistency across all internal and external communications.
•        Undertaking administrative duties such as record-keeping, gathering of mental health
statistics and tracking social media performance & press coverage.

The above lists are not exclusive or exhaustive and the post-holder will be required to undertake
such duties as may reasonably be expected within the scope and grading of the post. All staff are
required to be professional, co-operative and flexible in line with the needs of the post and the

Staff representatives of AWARE are expected to treat all those with whom they come in contact with
courtesy and respect.

                     AWARE Communications Assistant Information Pack  10
1. Qualifications

                    A third level qualification in a communications, marketing, journalism, or PR
                    related discipline OR three years’ experience in a similar field

2. Experience

                     1 years’ relevant experience (communications, PR, marketing,
                     media). This may be in a voluntary or employed capacity.
                     Demonstrable experience of producing written
                     communications such as newsletters, blog posts or website content.
                     Experience of working as part of a team and of interacting with
                     the public.
  Desirable          Experience in using a CMS to manage and edit websites
                     Experience of contributing to an organisation's social media output
                     Experience of working with press, securing features in N.I publications &
                     briefing team members before interviews with journalists.

3. Skills, knowledge and abilities
                    Excellent interpersonal skills and the ability to interact successfully
                    with a broad range of people
                    Excellent written and oral communication skills
                    Strong attention to detail
                    Good time keeping and organisational skills with an ability to prioritise and
                    manage workload to meet deadlines

                    Proficiency in using a range of computer packages including Email & MS
                    Office, particularly Word, PowerPoint and Excel and social media platforms
                    (Facebook, Instagram, Twitter & LinkedIn)
                    Ability to work as a key member of a team

                    Ability to work independently when required and use own initiative

                    AWARE Communications Assistant Information Pack  11
Demonstrable knowledge of the work of AWARE and mental
  Desirable        health in Northern Ireland
                   Awareness of and sensitivity to why people choose to
                   support AWARE
4. Personal style and behaviour

                   Confident and outgoing

                   Self-motivated and a strong ability to plan your own work
                   Commitment to the values of the organisation, policies & procedures
                   & standards of conduct
                   Willing to undertake relevant on the job and external training as
                   Commitment to the work of the organisation
                   Be open minded, non-judgemental and have a willingness to
                   question own attitudes
                   Ability to empathise with service users regardless of race, gender,
                   age, religion, nationality, marital status, sexual orientation or

5. Other

                   Willingness to work flexibly including evening and weekend work

  Essential        Willingness to travel across the region

                   Access to a car or other means of transport to fulfil the travel
                   requirements of the role

                   AWARE Communications Assistant Information Pack  12
We want to take care of our staff and value their contribution. As a community-based charity

AWARE can offer employees

•   a competitive salary
•   25 holidays (raising to 28 days with service) + 11 statutory days
•   travel mileage
•   3% pension contribution
•   laptop and mobile phone provision (if appropriate)
•   support and supervision to excel in your role
•   staff team building away days
•   a comprehensive induction programme
•   team meetings
•   access to the Employee Assistance Programme
•   Childcare Vouchers Scheme
•   reasonable paid time off to attend appointments
•   an enjoyable workplace for our team

We seek to be a family-friendly employer. We recognise the challenges of balancing your
work and personal life and this can be a particular challenge if you have a young family or
caring responsibilities. Our policies have been agreed to seek to give flexibility where
possible and to offer compassion and sensitivity.

Key to this we would highlight that in the case of an advertised full time post we will be
happy to consider requests for job shares. In some cases compressed hours or reduced
hours contracts may be possible. For part time roles there may be an opportunity for some
flexibility on the hours/days of work. All requests seek to balance the needs of the
organisation and of individual staff.

                    AWARE Communications Assistant Information Pack  13
Please complete the Application Form and Equal Oppurtunities Monitoring Form for this role,
ensuring you have included mobile, work and home telephone numbers, as well as any dates
when you will not be available or might have difficulty with from the recruitment timeline.

The deadline is Noon on Wednesday 5th May 2021. Applications should be made by email to:

Contact Linda Wade on if you have any queries about the role or the
application process.

Equality Monitoring and Criminal Convictions Disclosure
Along with the Application Form, you will be asked to complete and return the Equal Opportunities
Monitoring and Criminal Convictions Disclosure Form. Neither of these will be disclosed to anyone
involved in shortlisting your application.

In accordance with the Disability Discrimination Act, a person is disabled if they have, or have had,
“a physical or mental impairment which has, or has had, a substantial and long term adverse effect
on your ability to carry out normal day to day activities”.

If you consider yourself to have a disability relevant to the position for which you are applying,
please contact Linda Wade so that we can process your application fairly, make any specific
arrangements for your interview, and make any necessary reasonable adjustments or adaptations,
or provide any aids to assist you in completing the duties of the post if appointed.

Equal Opportunities
AWARE is an Equal Opportunities Employer and all applications for employment are considered
strictly on the basis of merit.

                     AWARE Communications Assistant Information Pack  14
Application Form with Equality Monitoring and     Noon, Wednesday 5th May 2021
Criminal Convictions sections to be submitted

Interviews                                        Week beginning Monday 17th May 2021

AWARE is an Equal Opportunities Employer and all applications for employment are considered strictly on the
basis of merit.

                          AWARE Communications Assistant Information Pack  15
Please address any enquiries relating to the    Enquiries unrelated to this recruitment can be
advertised position, and your submission, to:   addressed by email to:

Linda Wade                            

AWARE                                           BELFAST OFFICE
                                                40-44 Duncairn Gardens
Email:                       Belfast BT15 2GG                                DERRY/LONDONDERRY OFFICE
                                                15 Queen Street
                                                Derry BT48 7EQ

                                                AWARE has been registered with the Charity
                                                Commission for N. Ireland NIC100561 and is a
                                                company limited by guarantee NI030447
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