Connected Television TV VOD - IAB Canada
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Linear Online
TV Video
Linear
Optimized
TV
Connected
ROGERS SPORTS & MEDIA TV VOD TV
Connected Display
Addressable
Television
Audio R.E.D. X
Podcast
OTA
Radio Social
CONNECTED TV
OVER THE TOP
STREAMING VIDEO SERVICES
STREAMING VIDEO SERVICES AVAILABLE WITHOUT A CABLE
AVAILABLE WITHOUT A CABLE SET TOP BOX
SET TOP BOX
BROADCAST QUALITY LONG-
BROADCAST QUALITY LONG- FORM CONTENT VIEWED LIVE
FORM CONTENT VIEWED LIVE OR ON DEMAND, THROUGH
OR ON DEMAND, THROUGH CONNECTED DEVICES, ON
CONNECTED DEVICES ON DESKTOPS, LAPTOPS, MOBILE
DESKTOPS, LAPTOPS, MOBILE DEVICES AND TV SCREENS
DEVICES AND TV SCREENS
CONNECTED TELEVISION HOW IT WORKS
Streaming Services Platforms/Devices TV Screens
(the video content) (how it is accessed) (where it is delivered)
example Smart
Televisions
Connected
TV Devices
Gaming
consoles
CONNECTED TELEVISIONPLATFORMS AND DEVICES
other,
Connected TV 7%
xbox, 9%
Platforms/Devices playstation,
7%
Viewers access Connected TV content apple tv, 10%
through various platforms and devices,
these are the major players in market. share of chromecast, 6%
viewing
hours
fire tv, 18%
roku, 43%
Source: 1. Conviva, Q2 2019 State of the Streaming TV Industry Report
CONNECTED
TELEVISION LANDSCAPE
media companies (channels and programs)
OTHERS
Streaming
Services +
Without Ads
Streaming
Services GO GO
With Ads
CONNECTED TV MARKET HIGHLIGHTS
75% of Canadians have watched Marketer investment in
Connected TV in the past month Connected TV is growing on
(2019)1 average 6% each year4
Average time spent watching By 2023 it is estimated
Connected TV has increased 15%2 Connected TV will make up at
least 5% of total marketing
Connected TV viewers are spend4
young and affluent3
Sources:
1. MTM “Trending: Past Month Internet TV Viewers”
2. eMarketer “Canada Time Spent with Media 2020”
3. MTM “Video Streaming and Online TV”, 2019
4. eMarketer, Connected TV Roundup, Jan 2020.ROGERS CONNECTED TV HIGHLIGHTS
RSM has Canada’s largest ad- RSM Connected TV Impressions
supported video reach1 have increased nearly 9x YoY3
2.3M Canadians reached across all 20% Average lift in brand recall
Connected TV properties from RSM campaigns that
include digital video (vs. control
4,000 Live sports events available to group)2
be streamed on MLB.tv and NHL Live
25% of RSM digital video reach is
76,000+ Movies, TV shows and Music unduplicated on linear TV3
Videos between Tubi, Citytv, FX Now
and XITE
Source: 1. ComScore Q4 2019 2. Rogers Brand Lift Research Studies Database 3. Numeris and ComScore Q4 2019ROGERS CONNECTED TV PRODUCT FEATURES
Reach Canadians Target by;
who stream video Access to six top
streaming brands; Available through; Geography
content through a
Genre
Connected TV Connected TV Devices Rating
Citytv, FX, NHL Live,
service on the big MLB.tv, Tubi, XITE
Smart TV Apps
Channel
screen Postal Code
Measurement +
Available Execute non- Reporting;
Core R.E.D.
transaction types; skippable creative Impressions and Video Audience
messaging; Completion Rate (VCR);
targeting coming
Direct IO + Creative
Day of week Q4 2020
Private Auction 10s, 15s, 30s Geography
ConsoleOver 1,000 Live and on demand Premium, Emmy winning, long Tubi partners with major production studio National and out of market NHL Hockey form content including the Bachelor & to bring premium movie and television games, including the Bachelorette, A Million Little Things, content for free to viewers playoffs Manifest and many others A premium subscription based live- streaming service that provides access to Premium, Emmy winning, long form A fun and easy to use free music video 2,500 out-of-market MLB regular season content including the Pose, What We service with over 100 themed channels games Do In The Shadows, Atlanta updated daily by music experts
BRANDS ROGERS CONNECTED TV TARGETING/ACCESS
Direct IO Direct IO Direct IO
WAYS TO BUY
Transaction Type Direct IO Direct IO Direct IO
Private Auction Private Auction Private Auction
Geography Music Channel
Targeting Geography Geography Genre Geography Geography Custom Channel
Rating Postal Code
Desktop o o o o o o
Mobile App o o o o o o
Apple TV (4th generation) o o o o o x
DEVICES/ ACCESS
Fire TV o o o o o x
Samsung TV o x o x x x
Roku o o o x x x
Chromecast o o o o o x
Xbox o o o x x x
Updated Q3 2020
PlayStation o o o x x x
Android TV o o o o o x
IP Set Top Box x x x x x oROGERS CONNECTED TV PRODUCT BENEFITS
Alignment with broadcast quality, brand safe video content ensures
1 brand standards and preferences are fulfilled
2 Incremental and exclusive reach over Linear TV audiences
User initiated streaming and longer consumption periods means
3 more engaged and receptive audiences
Uncluttered environments, 100% viewability and non-skippable ads
4 ensure your message will be seenROGERS CONNECTED TV USE CASES
Viewability
and VCR
are my
I’m looking to
I’m looking for main KPIs
incorporate
incremental
digital into my
reach to my linear
TV media mix
TV campaign
(or vice versa) I am running a
digital video
I want to campaign and
reach a want to extend
younger to TV
I want to buy audience
TV screen
I want to
inventory but I want to buy
have limited
reach cord
OTT/CTV
budget cutters
programmaticallyROGERS CONNECTED TV KEY TAKEAWAYS ADVANCED ADVERTISING is defined as leveraging data to build the next generation of ad experiences – data to inform, target and measure. ADVANCED TELEVISION allows marketers to buy broadcast TV, but measure like digital video. CONNECTED TV offers the targeting of digital advertising, with the lean- back experience of TV. ROGERS CONNECTED TV provides marketers ad targetability within premium streaming content in a non-skippable format on the Connected TV platform.
Rogers Television
EVOLUTION Self-serve +
Linear
Addressable
Connected Automation via
Addressable TV
Linear TV CYNCH
TV VOD
Optimized TV
available today available today available today Q1 2021 H2 2021YOUR ROGERS MAKE MORE ACCOUNT TEAM POSSIBLE WITH IS AVAILABLE ROGERS TODAY TO HELP ADVANCED YOU BUILD ADVERTISING YOUR FIRST SOLUTIONS ADVANCED CAMPAIGN
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