Connections everywhere! - Martijn Timmermans
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Tuesday November 17th DAYone
Connections everywhere!
ibtm world is full of innovative and inspiring
moments. It is about enjoying a special event,
experiential and sensorial. Here is a summary
of the not-to-be-missed activities this year. Experience an inspiring learning environment
… complete with fragrance, new formats, cool
set-up and decoration. The new Knowledge
Village by ACS, consisting of four theatres,
provides a ‘learning hub’ on the show floor,
Work and play Open your mind in making it more accessible. Besides being a
Enjoy exhibitors’ presentations, the Innovation Zone place for great content, it is an experience in
entertainment and their A classic! This area itself. Drop by!
hospitality (the networking is packed with new ACS Knowledge Village, all 3 days
hour could be one of the best ways to engage your
of the show!). Tonight, be sure audience. Come and
you don’t miss the Welcome experience it for
Reception (Hall 3) with a yourself.
special theme of sports in Innovation Zone
Barcelona.
Show Floor, all 3 days
Wow! education
Learn how to use colour to communicate, Get immersive
implement SMM, engage the senses to From Deborah Armstrong’s “What
communicate, have effective coffee breaks, Can We Learn From Immersive
storyboard your event, how C2MTL connects Events?” to “Engagement at
people, effective networking, how rock’n roll Events”, where Kevin Jackson,
creates fandom… and come out as an inspired will unpack what engagement
professional! And much much more… at events means, you will see
ACS Knowledge Theatre, all 3 days solutions for multisensory and
immersive events. The science
behind this trend tells us that
the more participants’ senses are
stimulated, the more memorable
the meeting experience will be
for them, as more parts of their
Tech in your hands brains are activated.
The Education and Innovation Zone are full of tech moments for you ACS Knowledge Village
to try. Take part in online polls and Q&A’s throughout the educational
sessions with Slido. Use the official event app to see sessions or connect
with other professionals. Experience tech first hand and get to know
the Top 10 Innovations, showcased in the Innovation Zone.
Eat, drink, and…
ACS Knowledge Theatre + Innovation Zone
Meet your peers in the two Plazas where
you can enjoy fine gastronomy in a
really cool setting.
Cava & Seafood Plazas, Tapas Plaza
The show is all in place, now it’s up to you to raise the curtain. Enjoy!
DAYone Tuesday November 17th 2
3
DAYone Tuesday November 17th
4
Visit us during EIBTM 2015 at stand D35.
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DAYone Tuesday November 17th 6
FROM THE ORGANISERS
7
« If we are the
is all about enhancing the quality and should get maximum value from the
relevance of every appointment which show. So we analysed the various types
event for this is what we are dedicated to achieving. of personas, the characteristics of these
industry, we
We ask Hosted Buyers to attend seven professional meeting planners, their
appointments and a destination pres- likes and dislikes, how they plan their
have to apply the entation for each day that they attend day, what they need from ibtm world and
latest innovations
the event, which is approximately 50% what makes it work for them. We want-
of their time. We need to create a balance ed to tailor-make programmes for them
to our learning between pre-scheduled appointments as we do our Association planners. We
environment »
and the opportunity to explore the show, have gone beyond the traditional seg-
participate in education or have addi- mentation and we will be rolling it out
tional meetings which many planners progressively over the next few years. It
undertake. But we see that with more is something we are very excited about
Graeme Barnett: creating relevant suggestions, many are increas-
ing the number of appointments they
for the industry.
an ever more personalised make - 14 or 15 a day is not unusual.
A trade show has many moments of
Brand changes are always hard…
Have you accidentally called your
ibtm world serendipity, unplanned events or en-
counters; we are trying to reduce the el-
show eibtm in the last month?
I am only human and of course the odd
T
ement of chance but of course maintain slip creeps in. So, just as a bit of fun, an-
he Senior Exhibition Director of ibtm world the balance of networking opportunities yone in the office who still uses the old
that can create even more unprompted name has to pay a penalty of one pound
changes the show year on year and you will see
meetings. which we will give to charity at the end
significant innovations again this year. Graeme of the year. Overall, I have actually been
Barnett shared with us his very personal vision and And what do you find the most surprised how well the new name has
significant change on the show been adopted - it has worked out re-
ideas. No doubt personalisation enables an ever more
floor? ally well and it feels like people have
relevant experience at ibtm world and this involves new I would say, bringing our education pro- switched to the new brand easily.
technology solutions and deep analysis of each type of gramme onto the show floor. Learning
participant, plus format innovation. Read on… is one of the pillars of the show and we What do you do during the show?
had the feeling that it was not appropri- During the show, my role is to ensure our
ibtm world has implemented nity. It also showed that recommended ate to separate it from the rest of the ac- team is playing their part in the ‘sym-
quite a few changes this exhibitors would be 2.4 times more like- tion. We are also innovating in the learn- phony’ and all playing the same tune. We
year. Which do you find most ly to be selected for an appointment oth- ing environment. If we are the event for are there as hosts of ibtm world, and it is
effective? er than exhibitors with a similar profile this industry, we have to apply the latest my responsibility to ensure we get every
ibtm world is the event of the year so it will be very interesting to see how innovations to our learning environ- detail right, and that all our guests have
for many of our suppliers and buy- this improves satisfaction overall. This ment, so we made a significant invest- a fully productive and enjoyable expe-
ers so we have to remain focused really is ground-breaking and will bring ment and worked with ACS Audio Visual rience. I also give quite a few presenta-
and relevant, which means continu- huge benefits to both planners and pro- Solutions and Event Result to design the tions and speeches, as well as spending
ally looking to improve and enhance viders. If this pilot is successful the aim ACS Knowledge Village. We have sever- a lot of time on the show floor with our
everything we do. It’s really impor- is to roll out across the entire event in al room sets with different formats and customers – they are my priority.
tant that we find new ways to help 2017. layouts where we thought in detail about
build effective business relation- lighting, the furniture, the set-ups, even What advice would you give
ships that result in more business « Predictive the smell – including the smell of cut people so they get the most out of
the show?
algorithms such
opportunities for all our guests. One grass in the central hub together with a
of these involves new technology living olive tree! Plan, plan, plan! Before you arrive or get
that will enhance our appointment as the ones used Last year, you launched My
on the plane or even if you are already
by e-commerce
system, increasing the relevance of here, dedicate 10 minutes to planning
each meeting that takes place. association My club. You are your day, whom you want to meet, what
Reed Exhibitions, our parent websites will play now launching a similar initiative
for corporate planners. Does
education sessions you want to attend,
an increasingly
company, has chosen ibtm world to where you want to play and whom you
be part of a pilot for a matchmaking a segmented approach make the want to play with – in fact our ibtm world
programme (five events were select- important role » experience ever more relevant?
Yes, we believe it does. Each participant
app can help everyone achieve all this
very easily!
ed for the pilot among Reed Exhibi-
tions’ 530 events worldwide). This
pilot focuses on providing corporate Clearly this is all part of evolving our
planners with recommendations of event to meet the needs of customers
exhibitors they should meet during for the future – both face to face and in
the event. Starting in September, af- the digital world. Using predictive algo-
ter qualifying each buyer, we used rithms such as the ones used by e-com-
the information supplied to us relat- merce websites will play an increasing-
ing specifically to three of the forth- ly important role in delivering value for
coming international events that our customers, recommending relevant
they were planning to source for at options based on buying behaviour. And
ibtm world and then matched these buyers definitely want that too: this was
with exhibitors that we thought raised at a recent corporate planner fo-
would be relevant. This allowed each cus group held in London where feed-
corporate planner the opportunity to back showed they wanted more relevant
create a meeting with each recom- and appropriate suggestions rather than
mended exhibitor, which we hope just random requests for their time.
will satisfy the needs of both buyers
and supplier. The initial uptake has Will it result in more
been very good and we are seeing appointments?
that some 80% took up the opportu- Possibly. But it’s not about numbers; this
DAYone Tuesday November 17th 8
INDUSTRY & TRENDS
9
INDUSTRY & TRENDS
Publisher:
Grupo eventoplus
Diputació 256, 5º 1ª,
08007, Barcelona, Spain.
t +34 93 272 09 27
f +34 93 272 09 12
Embrace wild knowledge! showdaily@eventoplus.com
www.grupoeventoplus.com
L
Director:
ucky participants in yesterday’s Meetings Leadership Summit had the pleasure of Eric Mottard
listening to keynote speaker Per Schlingmann, former Swedish Secretary of State
Editor:
and now a communications expert, trend analyst, political advisor and founder of Lynn Wong
communications agency Per Schlingmann AB. He shared his insight and useful strategies
Art direction:
for navigating today’s fast changing and unpredictable world. The Show Daily took the Maria Leone
opportunity to talk to him.
Editorial Committee:
You coined the terms a consequence of music being free and knowledge and face to face meeting in- Catherine Chetwynd
“traditional knowledge” and shared on the Internet. We are willing to creases. To offer unique experiences will
María Lapeña
“wild knowledge” in Urban Elena Lea
spend relatively less money on listening increase in value.
Cristina Muñoz Soro
Express. Can you explain them to streamed music but more money on Physical experiences will become in-
and the consequences for concerts. creasingly important but these can also Photography:
professionals (and meeting Another interesting example is Burb- be extended and enhanced digitally. The Gerard Franquesa
planners)? erry in London, which has created a industry must also have a long-term fo- Vincenzo Rigogliuso
Traditional knowledge can be de- store that focuses on the in-store expe- cus on clarifying the economic value of
scribed as something one can assim- rience but is also trying to recreate the the meetings industry. It is something Communication:
ilate at institutions and universities. feeling of the digital store on site. you should invest in, to allow people to Albert Gauchia
Everyone has the same opportunity And this is obviously good news for meet and exchange knowledge. It is im-
to benefit from it through study. Wild the meetings industry: the value of portant and relevant for any business Business Development:
knowledge or tacit knowledge can meetings increases and is becoming José García Aguarod
today.
only be transmitted between people, much more important in value creation.
Events:
based on their experience and in-
Laura García
stinct: an instinctive feeling that, for You changed a 100-year-old
example, a doctor may have, based political party… How did you Advertising and sales:
on long experience of treating pa- achieve this (always hard -to - Alex Barbero
tients; a parent’s ability to interpret achieve) change? Mónica García
their children. We made substantial political changes Pilar Lafuente
You cannot write down or copy and on this basis we challenged people’s Carlos Linares
wild knowledge, you have to build it perception of who we were and created Carmen Mallavibarrena
and realise that it comes from within a curiosity about us. It is absolutely rele- Agata Puigmal
Carmen Sánchez
Meeting’s
people – and you can acquire it just vant to companies, you have to be in con-
from being close to people. This is, Andrés Zavala
stant transition.
Power
of course, relevant for professionals.
Coordination:
When digitisation makes traditional You are partly an outsider to the Esperanza Iglesias
knowledge open to everyone, wild meetings industry, which makes
knowledge will increase in value. it even more valuable to have The Joint Meetings Industry Administration:
your insights… What should our Council (JMIC) presented James Noemí Ordóñez
You stress the importance industry change? Latham, Executive Producer, Inter- Nabila Katira
of “experiences that cannot It is a complex question and there are national Meetings Review with the
go digital” and the human no easy answers but the future offers 2015 JMIC Profile and Power Award ibtm world Show Daily is produced
factor, in the digital era. What
for Reed Travel Exhibitions by Grupo
many opportunities, as the value of wild in recognition of his ongoing efforts eventoplus. It is printed on 100%
experiences are you thinking to advance the concept of the Meet- chlorine-free paper using vegetable and
about? ings Industry as a global economic mineral based inks and is recyclable.
Today we can see how e-commerce is « Wild knowledge generator using the wide range of re- While every care has been taken to ensure
establishing physical stores in order
to build relationships and loyalty. An
can only be sources available to him as a leading
industry media figure.
that the information in this publication
is accurate, the Publisher cannot accept
example is private banking, which is transmitted and hereby disclaims any liability to any
party to loss or damage caused by errors
growing, and we see how they are in-
vesting in face to face meetings. between people The JMIC Power and Profile Award
was established as a way of recog-
or omissions resulting from negligence,
accident or any other cause. All rights
The music industry is very inter- based on nising individuals and organisations
reserved. No part of this publication may
be reproduced, stored in any retrieval
esting. As music is digitised, the
value of live experience increases. experience and who have made significant contribu-
tions to advancing the awareness
system or transmitted in any form
electronic, mechanical, photocopying or
Great artists travel the globe to en- instinct » and influence of the Meetings Indus-
otherwise without the prior permission of
the Publisher.
hance the experience of their fans, as try in their respective communities.
DAYone Tuesday November 17th 10 There’s more to business events in Abu Dhabi A global centre for commerce and trade, with solid economic stability covering the energy, tourism, healthcare, wholesale and retail trade sectors, as well as many more, Abu Dhabi is also a vibrant business hub, boasting content-driven conferences, trade-specific exhibitions, and unique incentive programmes, as well as being a capital city with exceptional connectivity whether by land, sea or air. It meets all the requirements to become your destination of choice. Visit us at IBTM stand number J50
INDUSTRY & TRENDS
11
Recreating reality The sacred notion
of engagement
I
t is one of the buzzwords of the day: all
E
planners claim to design ever more “immersive” ngagement has long been aspirational for
experiences… But Deborah Armstrong is event professionals. But like many areas of
going further than most, creating Summerland, our industry, there’s little consensus on what
a completely immersive summer environment, in it really means. How do we find this Holy Grail of
winter, in London. It is “a holiday in a day”, with pool our industry? Maestro Kevin Jackson (who recently
and waterfall, tropical atmosphere and video-mapped launched The Experience is the Marketing, offering
sky. She guides us through the do’s and don’ts of innovative business solutions to optimise growth and
immersive events. Time to go beyond Oculus… potential for brands and agencies), guides you on this
We all think of 360º AV when talk- quest…
ing about immersive events. But as
Deborah says: “It goes well beyond
audiovisuals, it has to involve all five
« AV can be Define for us the sacred word:
engagement « The key
senses. AV can be stunning but you stunning but you True engagement is that ‘lean for-
ingredient in
are always aware that you are stand-
ing in front of a screen. If you bring
are always aware ward’ moment, when the audience is
so captivated they become magnet- any engaging
in artists, amazing costumes and that you are ised, when a message is able to tap in-
event: making
decorations, smell, taste and touch –
even giant snakes and human mon-
standing in front to each person individually, not just
embrace a crowd. Creating this mo- each person feel
keys jumping around – you get a ful- of a screen » ment is both fundamental and excit-
included and
ly immersive experience.” And in a ing in events and in this constantly
time of tech frenzy, she reminds us evolving industry there are endless important »
that immersive experience is about ponents ahead of the launch. ways it can be achieved: technology,
a lot more than just good technology. The place will be directed at a family participation, theatre…
“You could go hyperreal but for me it audience, including many activities for One example of a very engaging
is not necessary, the experience has kids but will also include tropical par- What skills should planners event?
to be deeply engaging, not just tech- ties at night for around 3.000 people, develop to create engaging London-based interactive theatre expe-
nical.” with a stage next to the waterfall, killer events? rience named ‘You Me Bum Bum Train’
Still, the technical part will be im- bands, a VIP bar under the waterfall, a To move forward, knowledge springs to mind. It pushes out all bound-
pressive. For example, “We have DJ and more. The place is not conceived about brand communications and aries: actors guide audience members
more than 1.5 million lumens to cre- for meetings but will be hosting a select an intimate understanding of cli- individually through an intricate, psy-
ate the sky, enabling the whole event number of corporate events. It is cer- ents, customers and consumers chedelic labyrinth of human experi-
atmosphere turn from day to night in tainly an option “if you want to take your is paramount. Also, maintain a ence, tailored to the individual, based
four hours. And sound will be amaz- company on a holiday without flying”. keen insight into the human mind on information they provided when ap-
ing: we have fantastic technical part- - as we are dealing with people and, plying for tickets. YMBBT have captured
ners to make it immersive,” she says, Meet Deborah at the session: this combined with increased com- the key ingredient in any engaging event
declining to describe the exact com- What can we learn from munication skills, professionals can – making each person feel included and
Immersive Events?, 13.30 – 14.30, create successful, engaging and pow- important.
The Garden erful experience-driven events. -
Meet Kevin at the session: What
Do We Mean When We Talk About
Engagement? – in partnership
Buyer Talk Ekaterina Nogaeva, Manager of P&S
Services & Marketing, Peugeot Citroen
as relevant to the direction of
our company. I would like to
with ISES, 14.30 – 15.30, The
Coliseum
Russia meet some reliable suppliers to
organise some creative, good
“
quality trips. I am interested
ibtm world is an important show in exhibitors from Armenia,
for Peugeot Citroen Russia Georgia & Azerbaijan, as these
as it gives us the opportunity
to meet with the suppliers,
DMC professionals and MICE
“
destinations will be our focus
in the fall, when we create our
network conference P&S and
Watch our videos
professionals that we identify service. on YouTube
www.youtube.com/ibtmworldDAYone Tuesday November 17th
12
let us know at stand F50.INDUSTRY & TRENDS
13
Turn your events Acquiring networking nous
into great stories
I
t has been proven time and again: content is
S
torytelling has emerged as an effective tool for important… but the real linchpin in events, and the
planners, eager to raise their event from average chief reason most people attend them, is human
to engaging. But how do we create a great story contact. And we know your success in ibtm world, as in
that will be passed on to others? Take a look at movies, any event, will come largely from whom you meet. Juraj
plays, entertainment parks and even start-ups, and you Holub, Marketing Manager and Meeting Designer at
see storyboard techniques, an effective way to create sli.do, a networking master, helps you connect.
mesmerising customer journeys. In their interactive Can you give us a few tips Coffee breaks are usually
session, Martijn Timmermans, Partner, and Tim about how to network better unmanaged. Do you think
during the show? planners should organise
Corporaal, Marketing Manager & Co-founder at The At events, I always try to stick to networking activities or should
Red Line Project, will teach you how to design an event these three techniques, which work they just let delegates relax?
storyboard. For this, they will use the Event StoryBoard like a charm. Ideally, activities that endorse network-
• First of all, don’t hesitate to ap- ing are done during educational events
Canvas, a design tool that combines existing mapping proach new people. The longer or specifically designed networking ses-
tools with the creative freedom to design customer you wait, the harder it gets. Simply sions. For instance, the EMEC confer-
journey storyboards. walk up to someone and introduce ence by MPI organises a pre-event net-
yourself. working session, where delegates can
What are the benefits of the • Second, be interested before meet one another and prepare a plan for
art of storyboarding in the you’re interesting. That means ask getting the most out of the conference.
planning process? your new acquaintances questions It’s super-effective! Breaks are then
Storyboarding allows you to create « The method before you start telling them about
yourself.
used to continue conversations with
those freshly established connections.
integrates design
memorable event concepts in a short
timeframe. It forces you to put peo- • Third, mirror people’s behaviour,
ple centre stage and focus on the big thinking, empathy gestures, voice tonality and try to
idea during the design process. It
mapping,
unearth the topics that you have in « Super effective:
a pre-event
transforms events into unique expe- common.
riences. Storyboarding gives you a storytelling,
choice: design an edited copy of your
storyboarding… »
Networking is one of the key
objectives of most events, yet
networking
last event or create a tailor-made one
quickly, easily and creatively. often not really organised or session where
prompted. Why this gap? delegates meet
What types of events have you Does it involve specific creative
and plan their
Networking is a fluid process that
applied it to? techniques? happens spontaneously and is diffi-
The first time we used storyboarding It integrates elements of different tech- cult to manage. Moreover, once peo-
ple leave the room where sessions
conference »
was in 2011. A Dutch bank asked for niques, from design thinking, empathy
a new and interactive concept for its mapping, storytelling and storyboard- happen, it is close to impossible to or-
shareholder conference. With their ing to parts of the Lean methodology. ganise them. Event planners should How would you describe the role
team, we drew a customer journey You create a storyboard for your event in focus on the moment when everyone of technology compared to more
for the event. This worked well and five simple steps. The most important of is in the room. Designing sessions traditional human connection-
we started applying it to every event these are defining your goals and being around discussion or conversation- building?
we designed! able to empathise with your audience, al activities naturally brings people Technology can help delegates discov-
Over the years, we refined our then your ideas spring to life. together. Not only will they learn er those with whom they share common
methods and added an ROI. We - from one another but they will also interests and this can help them maxim-
wanted to share this new way of de- Meet Tim and Martijn at the establish valuable contacts and the ise their event time. It is easier to start
signing events with the world and session: Storyboarding: Design conversations can then be continued establishing a relationship once there
that’s why we created the Event the Story of your Event naturally during the breaks. has been contact via an app or social
StoryBoard canvas. We have tested 13.00 – 14.00, The Think Tank media. But the personal part is crucial
it with diverse groups of event pro- in moving the relationship forward and
fessionals and got enthusiastic reac- that will never be substituted with tech-
tions. nology.
-
Like our Follow us on Meet Juraj at the session:
Facebook page Twitter Creating Valuable Networking
Opportunities for Your Delegates
www.facebook.com/ibtmworld @ibtmworld #ibtmworld 16.00 – 17.00, The Think TankDAYone Tuesday November 17th 14
INDUSTRY & TRENDS
15
Turn your coffee breaks Moving on to higher ground
into meaningful moments
S
trategic Meetings Management programmes
A
ll meetings include it, but many planners do not (SMMPs) are key to evolving from a planner
really put special efforts in managing it. A coffee who manages individual meetings and events
break should be a key networking moment but to the next level within the organisation. Jessie States,
often ends up being unmanaged moments in which MPI’s Manager of Professional Development, tells us
everyone takes out their phones and looks busy. What a more about the benefits of these programmes, which
waste! So do not let your audience just sip their coffee, are not complex to implement and not limited to cost
put the break to use! Hans Etman, co-founder of Masters optimisation.
in Moderation (which raised awareness of the importance How would you define smm? eral factors, from misperceptions about
of proper moderation) gives us his views. The most widely used definition is cost to a lack of understanding of the
that SMM is a disciplined approach concept or its benefits. The good news
You say we all love to Any example of innovative coffee to managing enterprise-wide meet- is that most organisations have already
network… is it really so? break you have seen or helped ings activity, processes and data, to implemented elements of SMM, they
Aren’t people reluctant to facilitate? achieve measurable business objec- just don’t know it; for example, master
approach other participants in There are loads of examples. We know tives that align with an organisa- meetings calendars, preferred suppli-
meetings? the ‘serve your neighbour’ buffet for tion’s goals and deliver value. How- er agreements, standardised eRFPs or
Yes, we all love to network. And we example. Or the ‘write it on a napkin’ ever, this definition does not reflect centralised meetings approval systems.
always do during breaks, either by brainstorm. And a nice and very effec- the breadth, depth and variety of Once they tally their operations, they
getting in contact with new people tive way to get to know strangers is the SMM programmes, nor the use of may find that creating a strategy around
at the event or with our existing net- little picnic coffee box that stands ready these programmes to impact on par- and implementing an SMM programme
work that is accessible everywhere on a four-person picnic table. ticipant experience. And it makes is not as complicated as it might seem.
by smartphone. But the break can SMM seem like a solution for large
be tweaked to the next level. With Upcoming plans for Masters in businesses, when it is useful for or- What do meeting planners have to
a clear assignment, people will still Moderation? ganisations of all sizes. gain from implementing smm?
have fun meeting others and they This workshop on coffee breaks is a Although cost reduction was initially a
major driver for SMM, the more com-
« As SMM
will contribute to the event itself and fun and ready-to-use little extra we de-
to their own learning (taking this signed for the ibtm world visitors. Our pelling focus is now on the longer-term
opportunity to talk to other attend- more substantial contribution to the programmes benefits of risk management and in-
creasing business value. As SMM pro-
evolve,
ees or even to the speaker). And for event sector is found in the careful se-
a number of people, it will be a wel- lection of the right moderator for every grammes evolve, “emotional” ROI could
come excuse to socialise. individual event and in the international “emotional” ROI become more important than cost sav-
ings. Meeting professionals who have
could become
courses we give on Mastering Modera-
tion and Non Verbal Communication for implemented SMM cite better delegate/
« New formats? event professionals. These can also be more important participant experiences, as well. From a
‘Serve your found in workshops at ibtm world. And
the first upcoming course in Spain will than cost
personal standpoint, professionals who
leverage SMM have a greater opportuni-
neighbour’ probably be the Spanish version of Mas- savings » ty of achieving bums on seats and their
buffet, ‘write tering Moderation in December 2015.
-
roles change from logistic to strategic.
-
it on a napkin’ Meet Hans at the session: Despite its huge benefits, Meet Jessie at the session: SMM:
isn’t the adoption of smm in
brainstorm, Caffeinate Your Coffee Breaks
11.30 – 11.50, The Think Tank organisations still limited?
Advancing from Event Planner to
Manager of Events
picnic coffee box Adoption of SMM programmes on a 11.00 – 11.30, MPI Stand M20
on a four-person wide scale has been stymied by sev-
table… »
Join our group on Linkedin
www.ibtmworld.com/linkedinDAYone Tuesday November 17th
16
Ready to plan an event
worth traveling for?
We’re here to help.
nycgo.com/makeitnyc
conventionsales@nycgo.com
212.484.1218INDUSTRY & TRENDS
17
Time to get interactive Got a brain date?
A T
ttendees clearly want more interactive formats he already mythical C2MTL Montreal event has
but how do you innovate in scientific congresses now reinvented how it connects people. And
when both speakers and attendees are used to here comes Christine Renaud, whose E-180 Inc.
traditional formats? To answer this, Dermot Ryan, Head develops matchmaking technology and experiences to
of Congresses and Events at the European Academy of connect like-minded people who are interested in sharing
Allergy and Clinical Immunology (EAACI) will present a knowledge through brain dates. While E-180.com is free
case study in which three sessions at the same congress to communities worldwide, E-180 | Labs specialises in
were set up in a similarly interactive way but with content turning events into peer-to-peer learning hubs. Christine
structured differently. Get ready for (finally!) interactive tells us all about it.
meetings. Can you explain the You say “Human beings are the
How did you change formats to What were you not able to do, collaboration between C2MTL biggest asset of any great event”
make them more interactive? for lack of means or because of and your company E-180? but conferences don’t usually
The common denominator of all resistance from participants? In 2013, C2 Montréal was looking to actively promote it. Why this
three sessions was that we limit- We wanted to do “body voting” – get- deliver more meaningful B2B net- mismatch?
ed the number of slides and corre- ting attendees up and active from the working opportunities. We created a Conference organisers often think that
sponding speaking time per pre- very beginning. Given that attendees matchmaking platform designed to more content is more value. They jam-
senter, integrated group discussion slowly drifted in to the session, this was foster brain dates among the 4,000 pack the schedule. We believe teaching
and feedback, and encouraged the not possible. We were also restricted by participants and launched our mo- is not only about content but also about
speakers to get out into the audience. the size of the room where a larger room bile app Braindater to promote spon- guiding learners through a meaning-
would have helped. taneous Brain Dates among event at- ful learning experience, where content
How did you convince speakers tendees. plays only part of the critical role. Or-
ganisers focus on bringing in the most
and attendees to participate
when, as you say, they are used
« There is a What was done at C2MTL to knowledgeable expert but people can
to traditional formats? real appetite facilitate P2P learning?
Much more than just a conference
learn as much from the person sitting
next to them as from an expert on stage
Although some resistance can be
expected, it is important not to un- for interaction app, we became the event’s “engage- and we make sure they learn from valu-
derestimate people’s willingness, in- and a diversity ment department”. We guided or-
ganisers through engagement best
able strangers.
terest in and curiosity about trying
something new. The speakers on the of session types practice and helped them craft their Should P2P contacts start before
whole were enthusiastic and engaged in scientific email and social media strategy to
maximise conversion on the brain
the conference? How to achieve
this?
and some sceptics were converted! A
few attendees left right at the begin- meetings » dating platform. And we sent match- Participants are used to preparing their
ning of the sessions but the vast ma- makers onsite. meetings on the basis of their physical
jority who stayed liked the formats What has improved as a To facilitate P2P learning, C2 appearance, their interests or whom
– as our evaluation confirmed. consequence? made Brain Dating part of the event’s they know. We want to connect them on
Attendees responded positively – you experience by allocating three slots a the basis of what they know or want to
How did the planning process could see people relax as the sessions day for participants to book a Brain learn because peer learning adds a layer
change? Did you team up progressed. It confirmed that there is Date. And based on our advice, they of meaning to a list of people with shared
with new types of agencies or also a real appetite for interaction and also created a physical Brain Dating interests. Attendees complete their of-
consultants regarding meeting a diversity of session types in scientific Lounge (75% of the missed Brain fers or requests for knowledge before the
design? meetings. This is very much the begin- Dates are the result of delegates’ not conference because it enables them to
We partnered with Maarten Van- ning rather than the end. We will be dou- finding each other), responding to curate their own learning experiences.
neste and the Abbit team. We wanted bling the number of interactive sessions the “space design for engagement” A directory of titles and names on a mo-
to bring in some external expertise in 2016 using the lessons from 2015 to best practice we had gathered. For bile app cannot account for the fantastic
and a fresh pair of eyes, and from guide us. the fourth edition of C2MTL, we diversity of human experiences sudden-
a purely resourcing perspective we - had a record 1,400 plus Brain Dates ly available when you gather thousands
knew that we needed support – from Meet Dermot at the session: booked. of people under one roof.
planning right through to onsite Making Workshops Work -
management. - Innovation in Scientific Meet Christine at the session:
Conferences Brain Dating: the Next Frontier
14.30 – 14.50, for Events
The Innovation Zone 13.00 – 14.00, The ColiseumDAYone Tuesday November 17th
18
Conventions don´t have
to be conventional
A business trip to Madrid seems less like hard work than most.
Sunny weather, conveniently located conference venues and gourmet
lunches are just some of the bonuses for when you visit on business.
Aer a busy day, Madrid’s famous museums and elegant stores are a great
way to recharge before sampling the vibrant nightlife.
Relax over tapas in an outdoor café or dance until dawn. Whatever you do,
Madrid is the business.
info.mcb@esmadrid.com
(+34) 91 758 55 28
www.esmadrid.com/mcbDESTINATIONS
19
DESTINATIONS
Trey Tomsik Photography
The Hague Strasbourg Las Vegas Thailand
leads the way struts its stuff thinks big triumphs
In a competitive bid, The Hague has A rally through vineyards, raft building Never one to hold back, Las Vegas is After a highly successful 2015, Thai-
beaten Paris and Belgrade to host One and racing, or less high octane Master pulling out all the stops with an $8.2 land Convention and Exhibition
Young World 2018, the main interna- Chef style incentives are just some of the billion (£5.3 billion) investment in Bureau (TCEB) is to entice European
tional forum for young leaders. The con- options for groups in Strasbourg, and infrastructure projects, including a MICE stakeholders to the country with a
ference will attract 1,500 future world Strasbourg Convention Bureau is 20,000-seat arena, three hotels with an raft of promotions and packages at ibtm
leaders from more than 190 countries, promoting the colourful range of activi- aggregate 4,500 rooms, several enter- world 2015.
whose objective is to work towards a bet- ties that can be organised by local DMCs. tainment areas that feature shopping In 2015, Thailand embarked on a se-
ter world by dealing with issues such as Alsacexpress from Insolit’Pro is a vin- and dining, plus upgrades and renova- ries of road shows, trade missions and
justice, peace and the environment. The tage car rally on the wine route, which tions to many Las Vegas favourites. trade shows to back up the launch of its
event will be held in World Forum and can be combined with a treasure hunt or In addition, a host of business wins communication campaign ‘Thailand
sister venue Peace Palace. photography competition to introduce continues to shore up the city’s credi- CONNECT…Our Heart, Your World’ to
According to officials, “The Hague put delegates to Alsace’s countryside. Seek- bility as a MICE destination, most high considerable effect: “The achievements
forward a passionate proposal which, ing out unusual facts, a ruined castle or profile of which is the final 2016 Presi- we announce at ibtm world stem in part
coupled with its standing as the Interna- a photo rally on board a small train can dential Debate on October 19, 2016, to from the overwhelming response of
tional City of Peace and Justice, caught also be part of the day-long activity. Or be held at the Thomas & Mack Center on the European business events market,”
the attention of the One Young World bid for a half day, try the more concise Stras- the campus of the University of Nevada said TCEB’s president Nopparat May-
committee.” bourgexpress. Las Vegas . thaveekulchai.
Delegates are mentored by today’s More hands-on is Maorn’s raft build- Attractions at Las Vegas include Cae- “We are building on this strong lega-
world leaders such as Desmond Tutu, ing and racing challenge and if a dele- sars Entertainment Corporation, which cy for 2016, while highlighting the bu-
Bill Clinton, Mary Robertson and Kofi gate’s craft proves less than waterproof, has emerged from a $223 million trans- reau’s proven strategy of establishing
Annan. “By hosting One Young World canoes can be provided. Or for the cere- formation of the Quad Resort & Casino public-private-people partnerships, we
in The Hague, we can create a legacy brally inclined, Takamaka’s games such into The LINQ Hotel & Casino with 2,253 are stepping up our presence world-
for the youth of The Hague, The Nether- as the Taka Culture Quiz, might fit the rooms and new retail and spa amenities. wide through our strategic partnership
lands and the world,” said The Hague’s bill – a remake of Trivial Pursuit that The Neon Museum has an outdoor ex- agreement with ibtm events, kicking off
alderman for economic affairs Karsten mixes general knowledge questions with hibition space, the Neon Boneyard, and in Barcelona, Spain.”
Klein. “In addition to enabling young a special section about the host organi- houses more than 150 vintage Las Vegas -
people to experience the values of an in- sation to reinforce company culture. neon signs, ranging from the 1930s to Stand H50
ternational city of peace and justice, we - the present day.
can strengthen the role of youth in these Stand D50 And Cirque du Soleil continues to daz-
areas by giving them a voice and by lis- zle audiences all along the Strip, with
tening. Hosting 1,500 future world lead- eight shows in a number of properties. Montréal has ranked first in the ICCA
ers during One Young World’s annual Bellagio’s “O” – the troupe’s first foray 2014 city ratings, having hosted 79
summit in 2018 will greatly benefit The Engineering physics professor Filip into aquatic theatre, which features a international events. It holds pole
Hague’s international profile.” Tuomisto has been voted Espoo pool containing 1.5 million gallons of position for the fourth consecutive
- Ambassador 2015. The professor water – is a particular draw. year. International conventions held
Stand F30 is from Aalto University School of - at the Palais des Congrès de Montréal
Science and will act as congress Stand N70 during 2014-15 drew 52,000
ambassador of Espoo in Finland and participants and generated nearly
abroad. He is the seventh person to $106m for the local economy.
hold the position. Stand N60
Stand E05
For the second year running, Istanbul has been named Best MICE Norway is celebrating its popularity
Bordeaux’s new stadium has opened
Barcelona has won Europe’s best Destination Europe at the Business thanks to the annual report of the
with a capacity of 42,000 and is the
destination for meetings and Destination Travel Awards, a Union of International Associations
largest arena in south west France.
conferences at the 2015 World Travel reflection of time and effort invested (UIA), whose survey of meetings held
Designed by Herzog & de Meuron, the
Awards held in Sardinia. As leader in by the Istanbul Convention and by international organisations kept
facility hosted the 2015 Rugby Top
the European section, the city will go Visitors Bureau (ICVB). The city also Norway in the 20 most sought-after
14 in June and will hold Euro 2016
on to compete against other regional ranked 9th in the recently released destinations.
UEFA football championship.
winners for the worldwide prize. ICCA 2014 city and country rankings, Stand F15
Stand D50
Stand C50 maintaining its top 10 position.
Stand E30DAYone Tuesday November 17th
20
Qatar National Convention Centre, Doha www.qatartourism.gov.qa/businesseventsDESTINATIONS
21
SWEDEN
IS OFFERING
INSPIRATIONAL
KNOWLEDGE TALKS
THREE TIMES A DAY
Niklas Tyllström, CEO of the
Stockholm based GreenhatPeople
will talk about Active Learning
– a game changer in meetings.
GreenhatPeople have for many
years actively worked to introduce
gamification into meetings. And
Towering Singapore Japan refines it does change the outcome of
meetings.
Toronto goes from its MICE map How to work smarter? How to use
technology before, during and
MICE bookers and event planners can strength to Following the launch of meetings &
after meetings? How to be more
efficient? Martin Klöfver, CEO of
strength
look forward to a wealth of exciting new events brand Global MICE Cities in May,
Uppsala based TRIPPUS Event
hotel and venue options coming online cities throughout Japan are develop-
Solutions will elaborate on what to
in Toronto. ing infrastructure and programmes to
do and how to do it.
Hot hotel openings include the 29-sto- Singapore continues to hit the MICE support meeting planners, including
“The sky is not the limit,” claims
ry, 406-room Hotel X, set to open next mark and has retained pole position as expanded flight options, new conven-
Karin Nilsdotter, CEO of Spaceport
spring. In addition to its 11 meeting number one meeting and convention tion hotels and venues, and new support
Sweden in Kiruna, Swedish
rooms and two ballrooms the property destination in Asia, according to the Un- programmes.
Lapland, TED-speaker and thought
will be conveniently located for the two ion of International Associations (UIA) Yokohama will break ground on a new
leader on how to launch products,
convention centres at Exhibition Place and International Congress and Con- conference centre and the largest con-
experiences and careers, inspiring
and a short hop from Toronto’s central vention Association’s (ICCA) 2014 glob- ference hotel in Japan. Kyoto is collabo-
and empowering talent and
business district. al rankings. The city state also remained rating with Kyoto University to give fur-
startups building a new industry.
Other companies turning to Toronto the UIA’s top international meeting city ther support to academic conventions;
include the Chinese developer Green- for the eighth year running and at the and destinations like Chiba, Kobe, Sap-
Knowledge talks in the Swedish
land Holding Group Co., whose first pro- top of Asia Pacific cities in ICCA’s rank- poro, Fukuoka and Okinawa have re-
Stand E15. Join the sessions
ject in Canada will be a mixed-use de- ings for the 13th consecutive year. cently established support programmes
today:
velopment in the city’s downtown area Events the city state has won in the specifically for incentive groups.
including a Primus-brand boutique ho- past year testify to its success, including Exciting incentive ideas are also in
11.00-11.10
tel and a museum alongside residential International Council of Nurses (ICN) the air and earlier this year, Meet Japan
Technology trends in meetings
accommodation. Conference, which comes to Singapore hosted buyers enjoyed a bespoke perfor-
Martin Klöfver
Meanwhile the recent comprehensive in 2019, and International Union for mance of Japanese kabuki theatre. Af-
Trippus Event Solution
refurbishment programmes at the city’s Physical and Engineering Sciences in ter the performance, guests tried on the
International Centre and Union Station Medicine (IUPESM) World Congress brightly coloured wigs and attempted
12.00-12.30
have also created a host of exciting new for Medical Physics and Biomedical En- traditional kabuki moves.
Destination presentation
bookable event spaces; and the new Un- gineering in 2021. Last year, participants of IPEC-Hiro-
Henrik v Arnold
ion Pearson Express is enabling visitors World Liquefied Petroleum Gas (LPG) shima ECCE-Asia had exclusive access
SNCVB
to travel between Union Station and Ter- Forum, Sibos 2015 (financial services), to World Heritage Itsukushima Shrine
minal 1 at Toronto Pearson International the European Society for Medical On- and Miyajima Island for a party, com-
13.30-13.40
Airport in just 25 minutes. cology (ESMO) Asia Congress and West plete with kimono experience and tra-
Active learning - a game changer
This all follows a bumper year for Point All-Academies Asia Summit are ditional tea ceremony. The whole island
in meetings.
Toronto which welcomed a record 14.3 just some of the prestigious events Sin- was transformed into a venue specially
Niklas Tyllström
million overnight visitors in 2014 and gapore has hosted this year. for the party.
GreenhatPeople
confirmed 665 future meetings and con- - Airports are also upping their game.
ventions. The latter will bring 463,400 Stand G80 In preparation for the Rugby World
14.00-14.10
attendees to the Toronto region, gener- Cup 2019 and the Tokyo Olympic and
The sky is not the limit
ating an estimated 640,345 hotel room Paralympic Games 2020, Tokyo’s Narita
Karin Nilsdotter
nights. and Haneda International Airports are
Spaceport Sweden
- planning a 50% increase in flight slots
Stand N60 by March 2016.
14.30-15.00
-
Destination presentation
Stand H80
Henrik v Arnold
Houston, Texas has won the bid 15.30-16.00
to host the 2019 ICCA conference. Campus for medical technologies Destination presentation
“Never has a bidding city received TechMed is the result of cooperation Henrik v Arnold
so much support from members in in science, medicine and technology visitBerlin has launched visitBerlin
other countries within their region worldwide in public health. Based Convention Partner e.V. to bring
[North America] and this, coupled in Strasbourg, its ambition is to together a network of suppliers to
with this bid’s technical excellence create an ecosystem in the market the event industry under one banner,
and creativity, meant the Board had for medical devices and bolster the from logistics companies and caterers
no hesitation in making this decision,” economic appeal of Strasbourg: to event agencies. The body will also
said ICCA president Nina Freysen- 1,000 jobs have been created since prepare members for new foreign
Pretorius, when she announced the TechMed’s launch in 2012 and more markets and promote high standards Like our
win at this year’s event in Buenos
Aires.
than 20 start-ups have located on the
campus.
and the exchange of information and
experiences. Facebook page
Stand O66 Stand D50 Stand F50 www.facebook.com/ibtmworldDAYone Tuesday November 17th
22
GRIMALDI FORUM MONACO
THE EVENT FACTORY
Where events become outstanding
COME AND MEET US
ON THE MONACO BOOTH C80
PARTENAIRE OFFICIEL
T. ( 3 7 7 ) 9 9 9 9 2 1 0 0 - g f @ g r i m a l d i f o r u m . m c - w w w . g r i m a l d i f o r u m . m c
PARTENAIRE OFFICIELDESTINATIONS
23
Québec is pushing the boat out to
attract new business with the opening
of the Graduation Hall or Salle des
Promotions Québec at the City
Seminary (Le Séminaire de Québec).
In addition, Québec City Convention
Centre (CCQ) has emerged from
a C$36m expansion and recently
won FBI NAA 2018 Annual Training
Conference and Exhibition. This will
ESC Congress 2015 bring 1,100 delegates to the city in
July 2018 and is expected to benefit
Peaks of At the heart the local economy by C$2m. Tourisme
Québec is backing this activity with Distributors
perfection of London the launch of online Destination and
MICE Planners’ Guides and support drink to
Combining glamour with first class Thousands of cardiologists descended
tools that create a one stop shop
at: www3.quebecregion.com/en/
success
skiing and hiking trails, Kitzbühel is on London this summer for the five- meetings-and-conventions.
a compelling destination for energetic day European Society of Cardiology Newcastle hosted in August a group
Stand N60
high achievers. The town’s reputation (ESC) congress at Excel London. The of delegates Coca-Cola’s leading dis-
goes before it, with pioneering achieve- event is expected to have generated more tributors from South Africa, whom
ments in winter sports and golf to its than £100 million for the capital’s econ- the drinks company rewarded with
name – four golf courses in the town, 30 omy and took place just over a year after tickets to see South Africa play – and
in the surrounding area, and the cele- Mayor Boris Johnson launched MedCi- Located within the life sciences BioRN beat – Scotland in the Rugby World
brated Hahnenkamm mountain, rising ty, an organisation aimed at promoting cluster, Mannheim is a magnet for Cup 2015.
1.7m out of the Kitzbühel Alps and host the life sciences sector in London and medical conferences and over the “As one of the host cities for Rugby
to the annual World Cup alpine ski races. the South East. next two years, m:Con Congress World Cup, Newcastle was always on
In addition, designer boutiques, tra- “We are excited to have hosted ESC’s Center Rosengarten Mannheim will our list of possible destinations,” said
ditional coffee houses and gourmet res- congress this year and to be backing its host the 46th Congress of the German events and relationships manager
taurants contribute to the allure of the mission to reduce the burden of cardi- Society for Endoscopy and Imaging for Coca-Cola Sandy Brocklebank.
of the 700-year-old town centre. As a re- ovascular disease in Europe,” said ex- Techniques (DGE-BV), the 22nd “The support NewcastleGates-
sult, the Tyrolean capital attracts celeb- ecutive director of Excel London James annual conference of the German head Convention Bureau had to
rities and guests from all over the world. Rees. “And the heart trail was a perfect Society for Radiooncology, the 12th offer, together with Peak Incentive
In short, the town holds such a variety of way for the capital to show support and meeting of the European Association Travel, contributed to our choosing
appeal that it is suitable for groups of all help create a legacy of health awareness of Neurooncology (EANO) and the Newcastle as the place to bring our
ages and profiles.. in London and the UK.” 31st European Immunogenetics and guests.”
- - Histocompatibility Conference. The winners’ lively itinerary took
Stand F20 Stand G10 Stand F50 them on a tour to soak up the sights
of the city after checking in at New-
castle’s Crowne Plaza. The evening
was spent at the Newcastle Falcons
stomping ground, Kingston Park, for
the exclusive Newcastle Falcons Leg-
ends game, when Falcons’ legends
past and present came together to
compete against players from teams
in the south of England.
The following day the group en-
joyed fusion food at TigerTiger be-
fore the big match, South Africa v
Scotland, at St James Park and high
on South Africa’s victory, celebrated
in the city.
-
Stand G15
Meet Luxembourg 2016 takes place
in September 2016 to showcase the
unexpected Luxembourg. It is hosted
by Luxembourg National Tourist
Salad days have come to Tokyo’s Chiba Prefecture, The Korea Tourism Organization (KTO) has launched a Board & Cluster MICE Luxembourg,
which has launched strawberry picking tours in five K-Smile Friendliness Campaign to encourage friendly sponsored by the General Directorate
areas. And the rewards are instant – you can nibble a interactions with inbound tourists to counteract the for Tourism at the Ministry of the
few to keep you going. Areas offering this fruity delight impact of the MERS virus outbreak earlier this year and Economy, allowing MICE professionals
are Chiba City, Tateyama City, the Naruto area of to promote the country’s infrastructure. to meet key players and experience
Sammu City, Tonosho Town and Kimitsu City. Stand G60 potential group activities.
Stand H80 Stand F82You can also read
