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A COASTAL COMMUNICATIONS CORPORATION PUBLICATION               JANUARY 2020 VOL. 38 NO. 1    $12.00

DINING
TAILORED TO
GROUPS                                                                                 ALSO
                                                                                     IN THIS
                                                                                      ISSUE
 Meeting Planners Are Going                                                          PLANNER
 All-in on Dining Concepts                                                        TECH TRENDS
                                                                                     BAHAMAS
                                                                                  & CARIBBEAN
                                                                             PREPARE FOR 2020
                                                                             WITH THESE GUIDES:
      CLICK HERE TO
    VIEW / DOWNLOAD                                 Matthew Von Ertfelda,
                                                                                     LAS VEGAS
     TABLET VERSION
                                                    Senior Vice President
                                                     Food and Beverage,                      TEXAS
                                                      Global Operations
                                                    Marriott International             FLORIDA
DINING TAILORED TO - The Meeting Magazines
VOLUME 38 NO. 1 // JANUARY 2020                                          ISSN 0739-1587 // USPS 716-450

                                                                                            IN THIS ISSUE //

                                                                                            Features
                                                                                                                                                   10
                                                                                             10     Dining Tailored to Groups
                                                                                                    Planners Are Going All-in
                                                                                                    on Dining Concepts

                                                                                              BY SOPHIA BENNETT

                                                                                             16

                                                                                                Tech Trends
                                                                                                    Embrace the Future With These
                                                                                                    Latest Meeting Planner Trends

                                                                                              BY PATRICK SIMMS
                                                                                                                                                                                                16
                                                                                            Destinations
                                                                                                                                                   22
                                                                                             22     Bahamas & The Caribbean
                                                                                                    The Islands of the Bahamas
                                                                                                    and the Caribbean Offer Plenty of
                                                                                                    Sun-Splashed Destinations and Venues

                                                                                              BY SOPHIA BENNETT

                                                                                            2020 Destination
                                                                                            Meeting Planner Guide

                                                                                             28     Las Vegas & Reno
Elevated Excellence                                                                                 With Major Expansions and Upgrades
                                                                                                    Underway, Las Vegas and Reno Are Ready to
It’s in Our Nature
                                                                                                    Dazzle Planners in 2020 and Beyond
                                                                                              BY DAVID SWANSON
Our reputation was built on delivering incomparable experiences. Creativity and unlimited
resources are two of the many reasons why industry leaders and legendary companies trust
their important events to us.
                                                                                             42     Texas
                                                                                                    The ‘Lone Star State’ Offers Everything
                                                                                                    BY MAURA KELLER
We’ve expanded the possibilities with our newest property, Encore Boston Harbor and its
50,000 square feet of beautiful space overlooking the Mystic River and Boston skyline.
New to Wynn Las Vegas is a seamless integration of 300,000 square feet featuring
expansive terraces and an open-air pavilion with sweeping views of the Wynn Golf Club for
                                                                                             52     Florida
                                                                                                    The ‘Sunshine State’ Has Something
                                                                                                    to Satisfy Planners
a total of 560,000 square feet of indoor/outdoor space.
From boardroom to ballroom to bringing natural elements of the outdoors in, experience
                                                                                              BY SARA CHURCHVILLE
                                                                                             		                                                    28                                           42
excellence, elevated.
                                                                                            Departments
                                                                                             04     Publisher’s Message
                                                                                             06     News & Notes
                                                                                             08     Top-10 Dining Trends for 2020
                                                                                                    BY PATRICK BERWALD

WYNN LAS VEGAS           I   ENCORE LAS VEGAS          I   ENCORE BOSTON HARBOR              66     People on the Move                                                                         52
                      (888) 320-7117 I WYNNLASVEGAS.COM
                                                                                                                            TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020   3
DINING TAILORED TO - The Meeting Magazines
PUBLISHER’S MESSAGE //

                                                                                                                                                                                   MEETINGS & INCENTIVES
Ringing in an Optimistic New Year                                                               A COASTAL COMMUNICATIONS CORPORATION PUBLICATION

                                                                                                                                                                                  Are Better in
                                                                                                        PUBLISHER/EDITOR-IN-CHIEF
   With the new year upon us, it seems only fitting to think about what 2020                                     Harvey Grotsky
                                                                                                 harvey.grotsky@themeetingmagazines.com
will bring. While the economy is booming and other indicators paint a positive

                                                                                                                                                                              The Bahamas
picture, I find it amusing that some comments from those who are never satis-                                 CREATIVE DIRECTOR
                                                                                                                 Kristin Bjornsen
fied still reflect a negative picture. It’s time for professional meeting planners              kristin.bjornsen @themeetingmagazines.com
and others responsible for planning meetings and other events to stand up,                                  MANAGING EDITOR
                                   take a positive approach, and make 2020 the                                Henry Fitzgerald
                                                                                                henry.fitzgerald@themeetingmagazines.com
                                   best year ever. With annual revenues growing,
                                                                                                           EDITORIAL COORDINATOR
                                   our industry is expected to continue to thrive.                                Heather Ballis
                                      By it’s very nature, the meeting and incen-                 heather.ballis@themeetingmagazines.com

                                   tive travel industry supports other allied busi-                   DIGITAL CONTENT COORDINATOR                                 NON-STOP FLIGHTS TO NASSAU PARADISE ISLAND – JUST A FEW HOURS FROM MOST MAJOR U.S. CITIES
                                                                                                                 Christine Smith
                                   ness opportunities such as airlines, destination              christine.smith@themeetingmagazines.com
                                   management companies, hotels, resorts and                                                                                                                                          For a corporate meeting, trade show or incentive
                                                                                                            CONTRIBUTING EDITORS
                                   conference and convention centers. By sus-                                   Sophia Bennett                                                                                        trip, what could be a better reward than the
                                   taining these other lines of business we will                                Sara Churchville
                                                                                                                  Cynthia Dial                                                                                        crystal-clear turquoise waters and white sand
                                   also help our economy to prosper.                                              Maura Keller                                                                                        beaches of Nassau Paradise Island. From executive
                                                                                                                Christine Loomis
                                      We must continue to prove that meetings                                    Derek Reveron                                                                                        boardrooms to 50,000 square foot ballrooms, for
                                                                                                                 Patrick Simms
                                   mean business and are essential to inform,                                    David Swanson                                                                                        any size group and function, you’ll find the ideal
                                   train and educate. Let’s not overlook the prov-                                                                                                                                    facilities for a successful meeting at one of these
                                                                                                                PRESIDENT & CEO
                                   en value of incentive travel programs. This                                   Harvey Grotsky                                                                                       unique member properties:
                                   serves to motivate employees, to increase pro-
                                                                                                      VICE PRESIDENT OF OPERATIONS
                                   ductivity and overall perform better. Meetings                              David Middlebrook
                                                                                              david.middlebrook@themeetingmagazines.com
and incentive travel programs are an investment, the results of which show                                                                                                                                                • Atlantis, Paradise Island
up on the bottom line.                                                                                 ADVERTISING SALES OFFICES                                                                                          • British Colonial Hilton, Nassau
                                                                                                       2700 N. Military Trail, Suite 120
   In this issue we focus on some popular destinations that merit consider-                              Boca Raton, FL 33431-6394                                                                                        • Comfort Suites Paradise Island
                                                                                                      561-989-0600 Fax: 561-989-9509                                                                                      • Grand Hyatt Baha Mar
ation for your next event. Check out the latest happenings in the Caribbean,                       advertising@themeetingmagazines.com
Bahamas, Texas, Florida and Las Vegas.                                                                                                                                                                                    • Meliá Nassau Beach - All Inclusive
                                                                                                      REGIONAL MANAGER, TEXAS/                                                                                            • The Ocean Club, A Four Seasons
   We know the meeting and incentive travel industry is thriving and is ex-                         OKLAHOMA/ARKANSAS/LOUISIANA
                                                                                                                   Tim Kedzuch                                                                                              Resort, Bahamas
pected to go forward. The facts speak for themselves, so let the doomsayers                                   630-728-9204
                                                                                                  tim.kedzuch@ themeetingmagazines.com                                                                                    • Rosewood Baha Mar
say what they will and to you, our subscribers, I wish you all a very happy,
                                                                                                                                                                                                                          • Sandals Royal Bahamian
healthy and prosperous New Year!
                                                                                                                                                                                                                          • SLS Baha Mar
                                                                                          Corporate & Incentive Travel (USPS 716-450) is published monthly
                                                                                          by Coastal Communications Corporation, 2700 North Military
                                                                                          Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single
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                                                                                          & Incentive Travel, 2700 North Military Trail — Suite 120, Boca
                                                                                                                                                                                                                           Nassau Paradise Island Promotion Board
       Harvey Grotsky                                                                     Raton, FL 33431-6394. Nothing contained in this publication
                                                                                          shall constitute an endorsement by Coastal Communications
       Publisher                                                                                                                                                                                                                     George@npipb.com
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                         corporateincentivetravel    corpinctravel                                                                                                                             NassauParadiseIsland.com

4      January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com
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NEWS + NOTES //
NEW CONSTRUCTION                                                                                                                RENOVATION

Construction for Las                                                                                                            Sheraton in San Juan
Vegas’ Circa Resort                                                                                                             Plans Multi-Million
Hits Halfway Mark                                                                                                               Dollar Renovation
LAS VEGAS, NV — Developer Der-                                                                                                  SAN JUAN, PR — The Sheraton Puer-
ek Stevens recently announced that                                                                                              to Rico Hotel & Casino is celebrating
his highly anticipated, integrated                                                                                              its 10th anniversary with a $10 million                                                     Hyatt Regency Aruba
                                                                                                                                                                                                                           Resort Spa and Casino
gaming resort has reached the half-                                                                                             renovation project that includes its                                                       has wrapped up a $21
way mark in its 22-month construc-                                                                                              503 guest rooms, the lobby and bar ar-                                                         million renovation.
tion process. On track for a Decem-                                                                                             eas as well as an upgrade to the 35,000
                                                                                                                                                                                                                                       Tadeu Brunelli / Hyatt
ber 2020 opening, the project will be                                                                                           sf of meeting space. Included in the
                                                                                                                                                                           RENOVATION
the first ground-up gaming resort in                                                                                            phased redo are enhancements to the                                              43,000-sf area of the resort’s beach-
historic downtown Las Vegas since                                                                                               hotel’s food and beverage offerings       Hyatt Regency Aruba                    front outdoor space. The oasis will
1980. Located on the iconic Fremont                                                                                             as well as to the penthouse Sheraton                                             include 10 private pool cabanas
Street Experience, the spectacular                                                                                              Club, which features a lounge and an      Resort Spa and                         each with a private entrance and
1.25 million-sf, 777-room property                                                                                              al fresco dining terrace. The property    Casino Completes                       stairway into a sleek, tension edge,
                                                                                                                                                                          Renovation
                                           SNEAK PEEK
will stand as the tallest structure                                                                                             is adjacent to the Puerto Rico Conven-                                           adults-only pool designed to make
north of the Las Vegas Strip. Circa’s     Harrah’s Las Vegas puts attendees in the heart of everything, with its                tion Center. It opened in November                                               attendees feel as though they are
offerings will include new food and       prime location at the center of the Las Vegas Strip and connected to                  2009. The improvements are sched-         ARUBA — Hyatt Regency Aruba            floating on the water. Additional
beverage concepts to be announced         CAESARS FORUM, opening March 2020. With all redesigned stylish,                       uled to be completed in Q4 2020.          has completed a multiyear, mul-        features will include outdoor show-
throughout the year.                      contemporary guest rooms and a stunning designer lobby.                                                                         timillion-dollar renovation. The       ers, a beach hut that will house
                                                                                                                                SPECIAL OFFER
                                                                                                                                                                          project started with a $21 million,    towels for guests, use of the resort’s
DESTINATION NEWS                                                                                                                Hyatt Regency Hill                        top-to-bottom renovation of their      hallmark natural stone walls, and
                                         Convention Center, Team San Jose also      and craft-able catering. Avaya Stadium,                                               359 rooms and suites. During Q1,       an outdoor space for weddings and
                                                                                                                                Country Resort and
San Jose Offers                          manages several cultural facilities, in-   home of Major League Soccer’s San                                                     the resort is going to elevate their   events, fully equipped with the lat-
                                         cluding four historic theaters: San Jose   Jose Earthquakes, is located adjacent       Spa Offers Program                        guest experience by remodeling a       est in audio-visual capabilities.
Planners Options for                     Civic, Center for the Performing Arts,     to the San Jose International Airport. It   for Planners
Meetings of All Types                    California Theatre and Montgomery          boasts North America’s largest outdoor
SAN JOSE, CA — With more than            Theater. Each can host indoor and out-     bar, which can host up to 500 people.       SAN ANTONIO, TX — Hyatt Re-
                                                                                                                                                                           DESTINATION NEWS
4,000 hotel rooms throughout the city,   door events, receptions and meetings       The stadium can hold 18,000 attendees       gency Hill Country Resort and Spa,                                               experience as never seen in the Ca-
a world-class, 520,000-sf high-tech      as well as offer top-quality entertain-    while offering a wide variety of flexible   the premier Texas Hill Country resort     San Juan’s New                         ribbean opens in the spring. From a
convention center, and a variety of      ment from major performers. A local        meeting and event venues amongst its        is offering a 2020 “Texas Two Step”                                              177 room ALOFT hotel, an exhila-
neighborhoods and experiences to en-     favorite, The Hayes Mansion, provides      many luxury suites and club seats. The      program for meetings. The program         Entertainment                          rating urban zip line, a variety of
gage any meeting, San Jose, California   33,000 sf of versatile function space,     7UP Epicenter at the stadium offers         includes customized experiences as        Complex, El Distrito                   restaurants, bars, lounges, the first
offers a variety of old and new unique   including 24 meeting rooms, a 6,600-sf     views of the stadium and the Mt. Ham-       well as cost-saving meeting options       SAN JUAN, PR — Puerto Rico is          day/night disco, and eight premi-
meeting spaces. In addition to manag-    ballroom, large outdoor spaces and ex-     ilton landscape, and can host events and    so groups can enjoy an authentic Hill     a prime destination for meetings,      um movie theaters, the 360,000-sf,
ing and operating the San Jose McEnery   pansive lawns perfect for team building    activities for as many as 4,000 people.     Country visit. “With the new year ap-     incentives, conferences and events     state-of-the-art entertainment, re-
                                                                                                                                proaching, we are launching a new         — especially when El Distrito, an      tail and dining project combines the
                                                                                                                                meeting offer focusing on teambuild-      immersive, multisensorial, audio-      best in art, music, technology and
                                              NEW CONSTRUCTION
                                                                                    outdoor pools. The resort also will         ing experiences that groups can only      visual and technologically advanced    hospitality.
                                             Margaritaville                         feature 72,000 sf of indoor/outdoor         find here in the heart of Texas Hill
                                                                                    meeting space. The Margaritaville           Country,” said John Hernstat, direc-
                                             Lake Resort, Lake                      Lake Resort, Lake Conroe, will              tor of sales and marketing at Hyatt          El Distrito
                                             Conroe Houston,                        be part of Benchmark’s signature            Regency Hill Country Resort and
                                             Opening Summer                         brand, Benchmark Resorts &                  Spa. Depending on group size, plan-
                                             2020                                   Hotels. “Benchmark is very excited
                                                                                    to be part of this groundbreaking
                                                                                                                                ners can choose one or two perks.
                                                                                                                                The resort features the 20,200-sf In-
                                             THE WOODLANDS, TX —                    project that will bring the iconic          dependence Ballroom which is com-
                                             BENCHMARK will operate                 Margaritaville brand to the Houston         plemented by adjacent pre-function
                                             the first Margaritaville Resort        market, and to our neighbors                space and a 13,000-sf event lawn, as
                                             in Texas. The resort will offer        throughout the Lone Star State,             well as the 13,590-sf Hill Country
                                             an 18-hole golf course, a 3-acre       and beyond,” says Alex Cabañas,             Ballroom which houses receptions
                                             waterpark with a lazy river and        Benchmark CEO.                              for up to 1,800 guests.                                                                            Courtesy El Distrito San Juan

6    January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                                                           TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                    7
DINING TAILORED TO - The Meeting Magazines
2020 Dining Trend #3 | Puffed the Magic Snack
    PERSPECTIVE //                                                                                                                      We have always been told chips are an unhealthy snack
                                                                                                                                    option and to stay away from them. There are new products
                                                                                                                                    on the market, however, that are providing healthier versions
                                                                                                                                    of chips. With ingredients such as chickpeas, beets, quinoa
                                                                                                                                                                                                              “ Consumers are now
                                                                                                                                                                                                             demanding sustainability
                                                                                                                                    and kale, these snacks are going to make ‘snacking’ OK.

                   Top-10 Dining Trends for 2020                                                                                     2020 Dining Trend #4 | Jackfruit — Now & Beyond
                                                                                                                                                                                                            in packaging. Whether it’s
                                                BY PATRICK BERWALD
                                                                                                                                       The newest go-to meat substitute is jackfruit. Already
                                                                                                                                    being used as an alternative for barbecue pulled pork,                SWAPPING OUT
                                                                                                                                    jackfruit, from Southeast Asia, is a great source of iron,
                                                                                                                                    calcium and B vitamins. The texture mimics pulled pork                  Styrofoam and plastic for
                                                                                                                                    and will soon become a force in the food industry as a
                                                                                                                                    meat alternative.                                                     paper or bamboo, or buying
                                                                                                       Bold colors and
                                                                                                    plant-based dining
                                                                                                         will dominate
                                                                                                                                            2020 Dining Trend #5 | Fruit Forward
                                                                                                                                       Unique fruit flavors, such as cactus, are taking mixology
                                                                                                                                                                                                          ingredients from sustainable
                                                                                                       menus in 2020.               ideation by storm. Spiny cactus fruits such as prickly pear
                                                                                                                                    and dragon fruit are piquing consumer interest. Prickly
                                                                                                                                                                                                            sources, sustainability will
                                                                                                                                    pear yields a flavorful, ruby-colored juice, while dragon
                                                                                                                                    fruit gets attention because of its sweet/sour flavor. Con-           sweep THE ENTIRE
                                                                                                                                                                                                                                                   ”
                                                                                                                                    sumers are also exploring bergamot orange, yuzu, cala-
                                                                                                                                    mansi, citron, makrut lime, pomelo, Meyer lemon, blood
                                                                                                                                    orange and ugli fruit.                                                    INDUSTRY.
                                                                                                                                             2020 Dining Trend #6 | Dairy Remix
                                                                                                                                       Oat milk is now the golden child of alternative milks. It’s
                                                                                                                                    terrific in coffees, and baristas can barely keep it in stock.   pea flower tea, which changes color from blue to purple
                                                                                                                                    So, it makes sense that companies are launching other oat        when acidity is added to it.
                                                                                                                                    milk products to help minimize the environmental impacts
                                                                                                                                    associated with animal husbandry.                                      2020 Dining Trend #9 | More Traceability
                                                                                                                                                                                                         Consumers are now demanding sustainability in pack-
                                                                                                                                          2020 Dining Trend #7 | Sparkling Results                   aging. Whether it’s swapping out Styrofoam and plastic for
                                                                                                                                       Sparkling water demand is exploding. Operators look-          paper or bamboo, or buying ingredients from sustainable
                                                                                                                                    ing to harness these trends and turn them into more              sources, sustainability will sweep the entire industry. The
                                                                                                                                    traffic or higher check averages should offer these bev-         heightened focus on single-use plastics is not just a fad, but
                                                                                                                                    erages and make sure to promote them on social media.            a reality that goes beyond the purge of the plastic straw.
                                                                                                                                    By ensuring diners — particularly younger influencers —
                                                                                                                DepositPhotos.com
                                                                                                                                    know what new and exciting drinks are available, opera-                  2020 Dining Trend #10 | Ugly Produce

    B
                                                                                                                                    tors can count on attracting these new and affluent repeat          Food is a terrible thing to waste, and yet 40% of all the
                 ENCHMARK is looking to the future with         aimed at attracting customers interested in trying                  beverage consumers.                                              food produced in the U.S. goes uneaten because it is imper-
                 its Top-10 Dining Trends for 2020. The         new, eco-friendly, plant-based ingredients. Restau-                                                                                  fect. Now, consumers are finally accepting misshapen and
                 trends were observed by Benchmark’s            rants have also begun to incorporate the oil into their                     2020 Dining Trend #8 | Bright & Bold                     bruised foods as edible. Start-up food companies that send
                 executive chefs and culinary experts at        menus, both for drinks and food. CBD-infused drinks                     Color generates emotional appeal with food — it may be       boxes of said fruit and vegetables directly to the customer’s
                 the company’s 80 luxury hotels, resorts        are also quickly gaining momentum as serious con-                   as important as taste. Color and functionality collide with      home will encourage consumers to buy nutritious produce
                 and restaurants coast to coast, offshore       tenders in the popular beverage market, including:                  ingredients such as blue algae, beet, matcha and butterfly       that tastes fine, but is physically flawed.             C&IT
     and internationally.                                       sparkling waters, coffees, teas, energy drinks, beer,
        In addition to offering engaging experiences to         wine and mixed alcoholic beverages.
     each and every guest, Benchmark’s position on food
     and beverage is to offer the opportunity to learn, focus                2020 Dining Trend #2 |                                                                PATRICK BERWALD
     on wellness and be part of something greater.                            The Plant Ecosystem                                                                  Berwald, vice president, Food & Beverage with Benchmark, came to the company
                                                                   More people are choosing to move away from beef,                                                with a distinguished, two-decade career of food and beverage leadership. He
        2020 Dining Trend #1 | Notorious CBD                    pork and poultry as plant-based food alternatives are                                              received his formal culinary training at Le Cordon Bleu in Paris, France. He earned
        The CBD food trend has exploded in the last 12          being provided for meat and dairy. Chefs are re-cre-                                               his B.S. in Hospitality Administration at the University of Nevada, Las Vegas, and
     months. Coffee shops and cafes are now boasting a          ating meat and dairy flavors from non-meat and non-                                                attended Cornell University’s School of Hotel Administration, focusing on Hospitality
     startling array of offerings infused with CBD oil,         dairy products such as soy, peas, cashews and almonds.                                             Finance and Marketing. Berwald is active within the American Hotel & Restaurant
                                                                                                                                                                   Association and the National Restaurant Association.

8   January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                                                                TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                   9
DINING TAILORED TO - The Meeting Magazines
F&B TRENDS //

                                                                             DINING TAILORED TO

                                                                             GROUPS
                                                                                 Planners Are Going
                                                                              All-in on Dining Concepts

                                                                                                           BY SOPHIA BENNETT

                                                                              C
                                                                                            reating exciting dining con-    ings absolutely unforgettable — where
                                                                                            cepts for groups of all sizes   attendees walk away with not just the
                                                                                            continues to grow in impor-     key messages of the meeting, but those
                                                                                            tance as the event industry     experiences that drive connections to
                                                                                            evolves. “With groups, I        the company or the venue — are the ones
                                                                                            think there’s more oppor-       who are going to be successful. Success
                                                                               tunity to deliver experiences that can       will be about who can unlock a culture
                                                                               not just promote the goals of a particular   of creativity and artisanship routinely
                                                                               meeting, but which can be exception-         across their brand and hotels.”
                                                                               ally experiential,” says Matthew Von            Content is still key to creating out-
                                                                               Ertfelda, senior vice president, food and    standing meetings, but meals can be a
                                                                               beverage, global operations for Marriott     surprisingly important part of reinforc-
                                                                               International. “Meetings today have to be    ing an event’s theme and creating a last-
                                                                               so much more than they’ve ever been in       ing and positive impression of a brand
 Attendees at a Marriott event
 watched Marriott chefs cook                                                   the past, and the levels of creativity are   or gatherings. Von Ertfelda and other
 rib-eye, lamb, Dungeness                                                      just going to continue to grow,” he said.    event industry professionals share a
 crab, and paella over open                                                   “The meeting planners who understand          wealth of creative ideas for dining con-
 flame for a themed meal.                                                      that and also understand that they have      cepts that provide much more than a
                                                                               to deliver experiences that make meet-       chance to refuel.

10   January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                    TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020     11
DINING TAILORED TO - The Meeting Magazines
Big vs. Small                              vide them with multiple dining experi-            and amazing desserts all go a long way       use of outdoor space. For                                                                                        Planners and chefs
   To some extent, size matters when it    ences rather than sticking to the same            to ensuring a best-in-class, intimate        dinner one night, the local                                                                                      should team up to
comes to creating great dining experi-     food service concept for everyone. It             feeling dining experience.”                  events team organized                                                                                            ensure meals are as
ences for groups. “What’s great about      elevates the experience, she says, as                “The one constant between large and       live fire cooking along the
                                                                                                                                                                                                                                                           delicious for 1,000
                                                                                                                                                                                                                                                           attendees as they are
the larger groups as opposed to the        well as creating diversity in food offer-         small groups is that you have to think of    banks of the Port Orchard                                                                                        for 20 attendees.
smaller ones is you’re able to offer       ings, increases intimacy, and helps han-          all the options you need no matter the       River, which ran next to the
much more selection,” says Donald          dle issues such as crowd control and              size of the group, such as any allergies     picturesque event venue.
Ross, vice president of Meeting Opera-     risk management. “When you break                  and how to have options to fit the whole    Attendees watched Mar-                                                                                               tion to something, you
tions, Las Vegas for Caesars Entertain-    formidable challenges into manageable             crowd,” says Kelly Biggs, director of        riott chefs cook rib-eye,                                                                                           need a headline,” Von Ert-
ment. “If you have 100 people, typically   sizes, it opens up space for innovation           sales at Jackson & Company, a full-ser-      locally raised whole lamb,                                                                                          felda says. “You have to
you wouldn’t offer several food stations   and creativity.”                                  vice event planning and catering com-        Dungeness crab, and paella                                                                                          shock them. I think it was

                                  “
because it’s just too many.                                                                                pany in Houston, Texas.        over the flames. “A local                                                                                           pretty shocking for attend-
It gets too costly. When                                                                                  “Smaller groups focus on        farmer even brought in a                                                                                            ees to walk in and see a
you have the larger groups,
                                  Meetings today have to be so                                             details other than food        mobile garden that allowed                                                                                          bowhunter with a bow. But
you have to have so many           much more than they’ve ever                                             offerings as well, and         attendees to snip greens                                                                                            then to have this delicious
points of service that          been in the past, and the levels                                           thus you have to think         for their own customized                                                                                            meal and this interesting
you can almost do a food            of creativity are just going to                                        of the whole experience        salad,” Von Ertfelda says.                                                                                          conversation — it really
hall.” The ability to offer                        continue to grow.                                       for them.” That includes      “It was an unforgettable                                                                                             made an impact.”
a wide variety of beer,                       MATTHEW VON ERTFELDA                                         seating arrangements,          experience from an F&B                                                                                                 For a recent corporate
wine, cocktails and other                                  Senior Vice President                           napkin and tablecloth          perspective. It took advan-                                     Photo by Joy Asico / Courtesy Omni Hotels & Resorts event, Richardson staged
                                           Food and Beverage, Global Operations
beverage options is also                                  Marriott International                           colors, room décor and         tage of the natural beauty                                                                                          a celebrity-chef-versus-
expanded, he points out.                                                                                   people’s comfort level.        of the surroundings. It eliminated the       participants a totally unexpected sight resort-chef competition. The chefs did
   But bigger isn’t nec-                                                                                      “A key question to ask      boundary between the chefs and the           when they entered the dining room a key ingredient challenge similar to
essarily better. “Large groups present        Devin Burns, vice president of                 yourself is what type of arrangements        artisans and the attendees. Attendees        for dinner — a bowhunter displaying the ones done on a popular Food Net-
logistical challenges that require pains- Food & Beverage for Omni Hotels and               — menu, service style, room setup — are       could talk to the chefs and feel the live-   a snakehead, an invasive, eel-like fish work show. It was a huge hit.
taking precision, mathematics and the Resorts, follows a similar philosophy.                 going to provide your group with the         fire experience in a way that would be       now commonly found in the Potomac                            “In another experience, we cre-
operational excellence of a military “The goal for large events is to make                   best overall experience,” Burns says.        impossible in a traditional meeting set-     River. Once attendees got over their ated a dessert reveal in which drapes
maneuver,” says Tiffany Richardson, them feel smaller and more intimate,”                   “Some of the fundamentals are the same        ting.” When the event concluded, the         shock, they could talk to the hunter parted to present an aerialist perfor-
president of Current Affairs, an event he says. “This is accomplished by pro-                regardless of the size of the group. For     reusable dishes were washed and the          about his sport and the fish’s impact on mance,” she says. “Behind her, a giant
production and planning company viding enough servers, food and bar sta-                     example, the service should always           embers were tossed into Puget Sound,         the local ecosystem. When dinner was round table that was about 20 feet in
in Hawaii. “When quantity of people tions. This is also done by making sure                  be thoughtful and friendly. Hot food         making it a ‘leave no trace’ opportunity     served, everyone sat down to a portion diameter was lowered from the ceiling
increases, the quality of food and ser- that the food is as delicious for a group            should always be served hot, on time         that spoke directly to the event’s theme.    of snakehead on their plate, so they brimming with desserts. A pastry chef
vice can decrease.                        of 1,000 as it is for a group of 20. High-         and delicious. However, other elements           At a sustainability-focused event Von    could try eating the fish and learn about was on hand to serve.” Don’t forget, she
   When Richardson has large groups, quality meats, local vegetables, creative               should be varied based on the size of        Ertfelda attended, the Marriott opera-       how consuming invasive species has adds, “Clients and attendees want ele-
she tends to think about ways to pro- salads, well-orchestrated wine service                 the group, including number of service       tor put a sign with a QR code next to        become an important part of their man- vated experiences where food is art and
                                                                                             staff, and the number of stations and        each food station. “Attendees would          agement in venues around the world.                     entertainment. Today’s attendee eats
                                                            Courtesy Matthew Von Ertfelda
                                                                                             bars should be adjusted to the size of       click on it and they would get a video          “If you want attendees to pay atten- with their eyes. We all crave food that’s
                                                                                             the group. There is nothing worse for        with a story behind the                                                                                             worthy of Instagram.”
                                                                                             the attendee or the venue than to have       dish and how it spoke to                                                                                               Memorable experi-
                                                                                             an amazing food or mixology station          sustainability,” he says.                                                                                           ences don’t have to be so
                                                                                             not being enjoyed because of long lines     “We’re always thinking                                                                                               over-the-top. Richardson
                                                                                             or inadequate staffing.”                     about, ‘How do you unlock                                                                                           has also had good luck
                                                                                                                                          a narrative behind the food                                                                                         with putting a fresh twist
                                                                                            Dining That Reflects a Theme                  and behind the event that                                                                                           on more traditional din-
                                                                                               Group meals present a great oppor-         jives with the broader pur-                                                                                         ing options. “For groups
                                                                                            tunity to illustrate the themes and con-      pose of a meeting?’”                                                                                                that have already enjoyed
                                                                                            tent being abstractly discussed during a                                                                                                                          a typical luau, we have
                                                                                            meeting. At a recent event for Marriott      Dining as an Experience                                                                                              reimagined the experi-
                                                                                            general managers in Seattle, attendees          ‘Experiential’ is the hot-                                                                                        ence with a new expres-
                                                                                            were sharing ideas for low-impact meet-      test word in events right                                                                                            sion,” she says. “It could
                                                                                            ings and gatherings that make smart          now, and mealtime can                                                                                                be a luau that returns to
                                                                                                                                         definitely be a moment to                                                                                            authenticity and heralds
                                                                                                                                         give people an experience
                                                                                            Large groups give planners an                they’ll never forget. When
                                                                                            opportunity to get creative not                                                                                                                                Mealtime can be
                                                                                                                                         Marriott hosted a meeting
                                                                                            only with preparing food, but                                                                                                                                  a moment to give
                                                                                                                                         for managers in Washing-                                                                                          attendees an experience
                                                                                            serving it as well.                          ton, D.C., the team gave                                                         Courtesy Omni Hotels & Resorts
                                                                                                                                                                                                                                                           they won’t soon forget.

12    January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                                                                    TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                                 13
DINING TAILORED TO - The Meeting Magazines
Dining experiences that reflect                        The Lodge at Sea Island
                                                                                                local cuisines and cultures are
                                                                                                increasingly popular with today’s
                                                                                                event attendees.
                                                                                                                                                                    The best keeps getting better.
                                                                                                 and receptions because they want to
                                                                                                 move around the dining room. They
                                                                                                 want to network and talk. That’s why
                                                                                                 food stations are becoming so popular.”
                                                                                                    Von Ertfelda is also a fan of food
                                                                                                 stations because they help the dining
                                                                                                 portion of events be more interactive,
                                                                                                 social and conducive to collaboration.
                                                                                                “They give you more control of food
                                                               Photo Courtesy Current Affairs    waste and the ability to bring local arti-
 back to a more ancestral experience “They built a Lucha Libre wrestling                         sans and authentic culinary and mixol-
 with floor seating and ancient Hawai- venue in the middle of this outdoor                       ogy techniques forward in a more fun,
 ian lawn games. It could also be a more venue and orchestrated Mexican street                   animating way for attendees,” he adds.
 artistic interpretation of an all-white food around it,” Von Ertfelda says. The                    Another alternative to plated din-
 luau or black-light experiences.”         exposure to local food and local culture              ners is serving food family style. There
                                           served as an excellent example of how                 are some fun twists that can be used as
 Other Trends in Group Dining              hotel managers could bring the flavor                 an alternative to passing heaping plat-
     Food can be a powerful way to of their area to guests at their property.                    ters from person to person. “Having
 tell a story. Richardson uses that to        With larger groups come more                       unique food displays that are slightly
 her advantage when putting together diverse dietary limitations and pref-                       raised above the centerpieces on each
 memorable meal concepts. “In an erences. It’s important to offer foods                          table encourages more conversation
 experience where attendees have that will appeal to all eaters. “Back
 traveled to multiple islands in Hawaii, in the day, if we were having a meal
                                                                                                 and culinary exploration,” Richardson
                                                                                                 says. “It encourages guests to make                     With more meeting space, more rooms,
                                                                                                                                                            and amenities for your clients.
 we’ve planned a finale evening where and somebody wanted a vegetarian                           connections across the dinner table.”
 each course stars a food or ingredient meal, you’d just give them a bunch of                        Says Burns, “I’m a big fan of vary-

                                   “
 that’s significant or sacred to a                                                                      ing the styles of service within
 specific island of their visit.”                                                                       a meal. For example, start the
     Dining experiences that              We always have to                                             meal with a feasting board
 reflect local cuisines and cul-             be ahead of the                                            of bread, meats, cheeses and
 tures are still very popular               trend in curating                                           spreads pre-set on each table.
 with today’s event attendees.           the next adventure.                                            Then moving to a table-side
“As people’s tastes become                                                                              tossed salad, followed by a tradi-
 increasingly sophisticated and            TIFFANY RICHARDSON                                           tional plated and served entrée
                                                           President
 cosmopolitan, there’s an ongo-                       Current Affairs                                   which is accompanied by fam-
 ing movement to bring forward                                                                          ily style sides. Then to finish it
 what’s locally loved,” Richard-                                                                        all off, why not add a dessert
 son says. “We always have to                                                                           action station presented as a         Beautiful Waterfront Meeting               18-hole Putting Course                  New Pool and Pool House
 be ahead of the trend in curating the vegetables,” Ross says. “That doesn’t                     grand unveiling to ‘wow’ and nightcap              and Event space
 next adventure.” For events in Hawaii, fly anymore. Put as much effort into                     the perfect event.”

                                                                                                                                                    T
 she’s arranged for spam musubi to be vegetarian meals as non-vegetarian                            Biggs says strolling dinners are                        he Lodge at Sea Island, surrounded by two championship golf courses and twice named
 served alongside a short rib musubi, or meals. Everyone eating in the dining                    popular in Houston right now. Guests                       the #1 Hotel in the U.S. by U.S. News and World Report, has introduced new meeting and
 tofu poké to be served in addition to room should have an equal experience.                     are guided through various stations
                                                                                                                                                            event space, six cottages with sleeping rooms, a pool, pool house, and 18-hole putting
 the traditional fish dish. “Those small When we do tastings now, we focus                       serving appetizers, first courses, sal-
 elements of surprise delight attendees.” as much on the vegetarian and vegan                    ads, soups, entrees and desserts. What
                                                                                                                                                    course. Now with 57 sleeping rooms and more than 11,500 square feet of meeting and event
    Von Ertfelda describes an F&B entrées. We’re also labeling food to let                       makes this concept different from the              space, The Lodge is the perfect location for your next incentive trip, board of directors, or intimate
 event that stood out during a meet- people know what they’re eating.”                           typical buffet is that she focuses on cre-         corporate meeting. An all-new state-of-the-art Golf Performance Center debuted in early 2019,
 ing of Marriott managers in Cancún.          Trends in how food is served are                   ating interactive ‘chef stations’ where            adding even more opportunities for an exceptional experience.
 One focus of that meeting was driving important to pay attention to as well.                    the guests can watch the professional
 local relevance with groups that came The days of having big, plated dinners                    at work. Being able to ask questions
 to the property. To illustrate that, the are over, Ross says. “Unless you’re                    and garner information from these
 staff put together a Mexican carni- doing an awards dinner, people are                          experts beats standing over a standard
 val to coincide with dinner one night. going to be more interested in buffets                   chafing dish any day.               C&IT
                                                                                                                                                                                     888-906-8048 • www.seaisland.com

14    January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com
DINING TAILORED TO - The Meeting Magazines
A
                                                                                                                  sign of the widespread
     INDUSTRY TIPS //                                                                                             integration of technol-
                                                                                                                  ogy into the meeting
                                                                                                                  experience comes from

           TECH
                                                                                                                  a respondent quoted in
                                                                                                                  the American Express
                                                                                                  Meetings & Events’ 2020 Global Meet-
                                                                                                  ings and Events Forecast. Mobile apps,
                                                                                                  says the meeting professional, have
                                                                                                  become “the new lanyards.” Like lan-
                                                                                                  yards, apps are ubiquitous at conven-
                                                                                                  tions, trade shows and many corporate
                                                                                                  meetings. But of course, their function-

            TRENDS
                                                                                                  ality is far greater, facilitating attendee
                                                                                                  communication and networking,
                                                                                                  document delivery, engagement, sur-
                                                                                                  veys and much more.
                                                                                                      In the report, Linda McNairy, global
                                                                                                  vice president at American Express                                                                                        DepositPhotos.com

                                                                                                  Global Business Travel – Meetings              offers a word of caution to the consumer               Mobile apps have become an
                                                                                                  & Events, in Jersey City, New Jersey,          in this area. “I will say in the last couple      integral and indispensable part of
                                                                                                  gives an example of app usage from her         of years I feel like off-the-shelf app pro-        the meetings and events industry.
                                                                                                  own experience: “We recently used              viders have maybe over-promised and
                                                                                                  a ‘getting to know you’ Q&A in our             under-delivered on what is included            this,’ and so then the client is delighted
                                                                                                  mobile app for our customer council            and what can be done. When we get into         because they got the people into the
                                                                                                  meeting. One key question was ‘How             the nitty-gritty of the app, they say ‘We      room,” explains Samuel J. Smith,
                                                                                                  many of our council meetings have              didn’t know you meant this’ function.”         managing director of Minneapolis,
                                                                                                  you attended? We seeded this ques-             For example, she has found limitations         Minnesota-based Interactive Meeting
                                                                                                  tion knowing that our new global M&E           in the wayfinding ability of certain apps,     Technology. “Here’s the session title,
                                                                                                  leader would answer ‘First time.’ We           allowing users to wayfind in the exhibit       or here’s what it’s about, wasn’t enough
                                                                                                  then segmented the group, based on             portion, but not within the ‘maps’ por-        of a draw, but that game added an extra
                                                                                                  answers, and created team gamification         tion of the tool.                              incentive to get people in.”
                                                                                                  challenges. This exercise worked well                                                             As in many engagement-oriented
                                                                                                  to foster a fun and competitive spirit         APP-ASSISTED ENGAGEMENT                        games, the points lead to prizes, but
                                                                                                  between leadership and clients, driv-              Attendee engagement is one of the          an innovation within SocialPoint is the
                                                                                                  ing deeper engagement with this very           most dynamic functions of meeting              concept of intermediate prizes, which
                                                                                                  important group.” Given the versatil-          technology today, and meeting apps are         attendees can win even if they are not
                                                                                                  ity of apps as a meeting tool, it is not       supporting that objective, often via gam-      point leaders. “We put a big prize wheel
                                                                                                  surprising that their use “to support          ification. “The creative tools we are see-     in the lounge, for example, and then
                                                                                                  meetings and events continues to rise          ing are games inside of an app, includ-        attendees can spin the wheel if they earn
                                                                                                  around the world,” McNairy says.               ing trivia challenges, scavenger hunts         enough points. So the game will actually
                                                                                                      Shana Hoy, CMP, CMM, event man-            and others that encourage competition          tell them, you’ve earned X number of
                                                                                                  ager at Husch Blackwell LLP in Kansas          amongst attendees,” McNairy says.              spins,” Smith says. “Here’s why that’s
                                                                                                  City, Missouri, and her team deploy the            Among the most robust gamifica-            powerful: From an engagement point of

             Embrace the Future With These                                                        e2m Enterprise Event App to support
                                                                                                  one of the company’s annual meetings.
                                                                                                  The product offers a full suite of tools,
                                                                                                                                                 tion tools is the SocialPoint Audience
                                                                                                                                                 Engagement Platform, created by Inter-
                                                                                                                                                 active Meeting Technology LLC. The
                                                                                                                                                                                                view, if you have a three-day game you
                                                                                                                                                                                                need to keep everybody engaged, not
                                                                                                                                                                                                just the people who are the top winners.

             Latest Meeting Planner Trends                                                        including: polling, a social media wall,
                                                                                                  personalized agendas, gamification, a
                                                                                                  chatbot and a videobot and more. “We
                                                                                                                                                 platform can be integrated into popu-
                                                                                                                                                 lar event apps such as CrowdCompass.
                                                                                                                                                 SocialPoint includes a variety of games
                                                                                                                                                                                                Someone on Day 1 might earn enough
                                                                                                                                                                                                points to boost ahead of everybody, but
                                                                                                                                                                                                someone who’s just discovered the game
                                                                                                  utilize a lot of the different functional-     that drive different goals. For example,       on Day 2 can still win a good prize.”
                                                                                                  ities of the app, but not necessarily all of   attendees can gain points by attending             Apart from gamification, apps can
                                                                                                  them at this point,” says Hoy, whose team      sessions or demos where they learn             support engagement by integrating
                                         BY PATRICK SIMMS                                         “looked at eight to 10 different products      about certain products or services.            audience polling or Q&A functions.
                                                                                                  that had our list of must-haves and like-      Many attendees will participate just           “The majority of our clients who deploy
                                                                                                  to-haves, and did demos of a couple of         in order to earn points, but in doing so,      a mobile app use polling. Polling can be
                                                                              DepositPhotos.com   others before we settled” on e2m. She          they often realize “‘Oh, we actually need      included in an event mobile app or as a

16    January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                              TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                           17
DINING TAILORED TO - The Meeting Magazines
standalone product, and we are seeing and professional look of the product                McCann in Kansas City, Missouri. “Deci-          Planners may be concerned that
more and more innovation around these increase in recent years. One of the polls          sions are largely made in unconscious,       attendees will become self-conscious
standalone mobile tools,” McNairy says. you can do is a word cloud, asking what           emotional brain regions.” It is thus         wearing such a device, which in turn
“We had one client who used polling in is the biggest challenge you’re facing in a        highly valuable to be able to “distinguish   may inhibit the measurement of their
advance of a meeting to create breakout particular area, and they put up different        what people say they ‘like’ from what        natural responses. But Carver points
groups moving through the activities of words. This assists the speaker to guide          their brains ‘love,’” Carver adds.           out that it’s easy to forget one is wear-
the meeting. The overall meeting was the narrative live.”                                     One example of a leader in the           ing the band. In addition, “We most often
bringing together two companies fol-                                                      biometric technology area is Zenus, a        review the data in aggregate because
lowing a merger, so the polling provided MEASURING ENGAGEMENT                             Houston, Texas-based company that            we’re looking for overall event trends.
a mechanism to bring people together in BIOLOGICALLY                                      offers a mountable camera that ana-          Thus, attendees have no need to worry
a networking environment and enable               The level of participation attendees    lyzes facial cues relevant to engage-        about being singled out based on their
them to emerge from the meeting with demonstrate in games and polls is cer-               ment without actually ‘recognizing’ or       specific reactions. Moreover, the solu-
a heightened level of engagement.”            tainly one important metric of engage-      identifying attendees. Identification is     tion only requires 30-35 attendees wear-
    There are numerous providers and ment. But technology is also facilitating            needed for registration, of course, and      ing the device to get robust and reliable
products to choose from in this area, a more direct measurement of engage-                facial recognition technology is also        results, so if you’re at a conference with                                                                          DepositPhotos.com
including more than a hundred live poll- ment via biometric data, e.g., facial cues.      applicable for that purpose. “The facial     thousands, more than likely you can find                                                         North America has seen an

                                 “
ing vendors, Smith notes.                                                                        recognition processing time is        plenty of advocates to wear the band.”       audience through live text Q&A. Sim-           uptick in virtual meetings, while
“But it’s also about how to get                                                                  still being fine-tuned, and there                                                  2-Live allows interaction through both      the number of virtual meetings has
the tools to be utilized at the   It’s also about how to get                                     are still a few challenges with the   VIRTUAL MEETINGS                             live text Q&A and via ON24-provided             fallen in the Asia-Pacific region.
conference — that’s the chal-        the tools to be utilized                                    technology, but ultimately, reg-          Hybrid and virtual meetings are          phone bridges. “We had a case not too
lenge.” In some cases, the                at the conference —                                    istration is more efficient with      on the rise in North America and             long ago where we set a date for a live
old pen-and-paper approach                that’s the challenge.                                  facial recognition,” Carver main-     Europe, according to the 2020 Global         program and something came up and          MEETING MANAGEMENT
to live surveys works better.                                                                    tains. “Check-in is much quicker      Meetings and Event Forecast. “When           the speaker could not participate live.        Among the latest tech tools that
“We do use SurveyMonkey,”                                                                        because there is no fumbling          comparing the 2019 survey results to         We were able to work with the prod-        support the logistical side of plan-
Hoy says, “but in all honesty,              SHANA HOY, CMP, CMM                                  with tickets or identification,       the 2020 results of the percentage of        uct to switch it to Simulive, record the   ning is EventTraX, offered by One10
                                        Event Manager, Husch Blackwell LLP
in a live program I feel like                                                                    and it’s more secure. Besides         planners who use hybrid/virtual meet-        speaker a couple of days ahead of time     Marketing, a Minneapolis, Minnesota-
attendees are more apt to                                                                        streamlining the registration         ings in more than 10% of meetings,           and still have it be played during the     based meetings and incentive company.
answer the six to nine ques-                                                                     process, facial recognition also      North America has seen an uptick in          live program time,” Hoy says.              According to Patty Ely, One10 senior
tions about your program quickly before It has been argued that these kinds of            provides better overall event security.      that number, going from 43% to 58%,”             A new product on the market this       business analyst: “One of our high-tech
they head out of the room. So we’ve metrics, since they are based in uncon-               This technology makes it possible for        McNairy reports. “Europe has seen an         year that supports small hybrid meet-      clients expressed a need for a compre-
found that having that sheet of paper scious responses, are better indicators             event planners and program managers          even larger increase, jumping from 49%       ings is Microsoft Surface Hub 2S. The      hensive way for conference organiz-
and having them checkmark the boxes of attendees’ actual engagement as well               to strengthen security if needed, map        to 66%. Central and South America, on        successor to Surface Hub has a much        ers to manage suppliers and track all
actually gives us a higher percentage of as learning. “While surveys have a role,         user behavior and monitor attendee           the other hand, had a slight decrease        sleeker, 50-inch rotating touchscreen      equipment items needed at a confer-
return than trying to send something research shows that self-reports are only            engagement levels without inconve-           from 76% to 71%, and Asia Pacific            that enables video chatting with           ence event venue by individual room.

                                                                                                                                                                           “
out to them after the program.” Hoy also 17% accurate at predicting outcomes like         niencing attendees.”                         also had a slight decrease,                                                                            One10 developed an
cites “an uptick in usage of Poll Every- information recall and sales growth after            A new, wearable form of biomet-          from 70% to 66%.”                                                                                      online tool, EventTraX,
where by our speakers in the last couple training,” says Devin Carver, CMP, direc-        ric technology comes from a partner-             Husch Blackwell’s
                                                                                                                                                                                 Research shows that self-                                    to ensure the proper
of years. We’ve seen both the flexibility tor of sales and marketing with Bishop-         ship between Bishop-McCann and               meetings operations reflect         reports are only 17% accurate                                      equipment is available
                                                                                          Immersion Neuroscience. The prod-            the North American trend.              at predicting outcomes like                                     from the right supplier,
                                                                      DepositPhotos.com
                                                                                          uct, known as Immersion Events, con-         Hoy notes that “about a               information recall and sales                                     in the right place, at the
                                                                                          sists of an app paired with a wristband      third” of the company’s                       growth after training.                                   right time, from event
                                                                                          neurosensor that consistently captures       meetings are currently vir-                                                                            set up to event tear
                                                                                                                                                                                            DEVIN CARVER, CMP
                                                                                          subtle changes in cardiac rhythm that        tual, “which is definitely                          Director, Sales and Marketing
                                                                                                                                                                                                                                              down.” The tool enables
                                                                                          indicate changes in attention, and both      up from recent years.”                                            Bishop-McCann                        the user to assign each
                                                                                          conscious and unconscious emotional          The company has been                                                                                   equipment item a tim-
                                                                                          responses. The data is sent to the cloud,    using ON24 as its Webi-                                                                                ing code that determines
                                                                                          allowing meeting hosts and speakers to       nar platform for about four years. “It’s team members who appear life sized.            when the item must be available for
                                                                                          evaluate, in real time, what aspects of      definitely a very professional-based Mounted on a custom-built Steelcase                use in the room, and when it must be
                                                                                          the event are creating the most engage-      product. I think the user experience is rolling stand, the Surface Hub 2S fea-          removed from the room. “EventTraX
                                                                                          ment among participants, whether a           very clean, easy to use, and we’re able to tures Windows 10, Microsoft Teams,           proved to be so beneficial to the client
                                                                                          certain presentation, message, net-          brand it,” she says.                        Office 365, Microsoft Whiteboard and        that One10 is now enhancing the prod-
                                                                                          working location and so on.                      One of the features of ON24 she finds the intelligent cloud. For companies          uct to include food and beverage track-
                                                                                                                                       most convenient is Simulive, where that regularly stage team meetings                   ing as well,” Ely adds.
                                                                                          Planners can gather biometric data           presenters pre-record all presentation with virtual participants and high-tech              Hoy’s team recently appropriated
                                                                                          via wearable devices, but attendees          materials and deliver them to an audi- needs, investing in this state-of-the-art        a project management tool, Wrike, to
                                                                                          may become self-conscious about              ence at a designated date and time. The collaborative tool, which is priced at          support companywide meetings over-
                                                                                          them and affect the results.                 presenter can then interact with the about $9,000, may be justified.                    sight. The tool replaced the Word and

18    January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                                                                 TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                       19
don’t just meet.
                                                                                                At a recent Cisco Live event,
                                                                                                attendees participated in an
                                                                                                electronic trivia game to win prizes.

                                                                                                                                              Connect.
                                                                                                company has recently implemented
                                                                                                the help desk software Zendesk to
                                                                                                provide AI-mediated replies to FAQs
                                                                                                addressed to various service groups,
                                                                                                including Meetings & Events.
                                                                                                    Johnson notes that she looks for-
                                                                                                ward to a revamp of the Cvent platform
                                                                                                expected this year. Currently, the intake
                                                                                                form “resides on a portal with a hyper-
                                                                                                link that says ‘click here for the meeting
                                                                                                request form.’ It can’t be a designed icon,
                                                                                                for example. People don’t have time to
                                                                                                read; but they do go right to an icon and
                                                               Photo Courtesy Samuel J. Smith
                                                                                                there’s not iconic graphics right now, so
Excel docs that were being used to track to such a program. Cvent, the major                    that’s a limitation. Cvent says they’re
‘to-do’ items and the event pipeline, player in this space, offers a scalable,                  going to make the ‘look’ and ‘feel’ better,
which includes more than 250 events automated platform that supports the                        and the intake form itself will be more
per year. “I’m really excited about SMMP at Northbrook, Illinois-based                          robust and have conditional logic for a
Wrike because we’ll be able to set up UL LLC, a global safety, sustainability                   better user experience.”
templates, so when a new event comes and security certification company. “A                         Last month, Cvent enhanced its
in you can pop that template in and group outside of our team built their                       platform through a partnership with
assign it to one of the event planners on own in-house, central calendar for                    miMeetings, a leading provider of
the team. I, as a manager, can go in and just their events, but their system is                 managed ground transportation solu-
see where they’re at in the process and not enterprise-wide and there were                      tions for meetings and events. Accord-
see if they’re falling behind or if some- no triggers, automation and workflows                 ing to Cvent, planners can now source,
one has additional availability,” Hoy underneath it all, and that’s something                   select and compare multiple ground
explains. “And each team member can that’s really needed,” explains Victo-                      transportation vendor bids and nego-
customize those checklists and then ria Johnson, CMP, CMM, global man-                          tiate pricing directly within the Cvent

                                “
have a daily summary                                                                                            platform; eliminate
across all their events.”                                                                                       transportation errors
    American Express
                                     When somebody registers an                                                 with patented flight vali-
Meetings & Events                      event in the Cvent platform,                                             dation through real-time
offers meeting man-                         an internal company can                                             FAA connectivity; and
agement tools such as           customize all of the workflows so                                               leverage comprehensive
Attendify and Meetings                           they can be triggered.                                         post-event account-
Express. Planners using                                                                                         ing and reporting by
                                           VICTORIA JOHNSON, CMP, CMM
these tools benefit from              Global Manager, Strategic Meetings Management,
                                                                                                                incorporating ground
“a complete view of all                   Global Meetings & Events Services at UL LLC                           transportation spend
attendee records, event                                                                                         directly into Cvent’s
data, and custom fields                                                                                         budgeting tools.
from integrations all in one place,” ager, Strategic Meetings Management,                           The best tech tools on the market,
McNairy says. “All of our solutions Global Meetings & Events Services at                        like the Cvent platform, are regularly
drive key data into Meetings Insights, UL. “When somebody registers an                          evolving in response to planner needs.
our data and reporting platform, so that event in the Cvent platform, an inter-                 Hoy has provided feedback to tech pro-
we can enable valuable insights for our nal company can customize all of the                    viders she works with, and says that in
customers into both their individual workflows so they can be triggered.                        many cases her suggested changes have
meetings or events as well as across For example, if sourcing is needed,                        been incorporated. “I don’t know that
their entire meetings program.”               it’s triggered to the sourcing group.             any product is perfect, but a lot of them          Get together in Silicon Valley.
    The most comprehensive approach So it’s an intake form that’s scalable,                     are really close,” she says. Sometimes,
                                                                                                                                                   A walkable downtown just 3.9 miles from our international airport.
to companywide meeting manage- automated and customizable.” UL’s                                instead of shopping for a new event app
                                                                                                                                                   An innovative convention center with 520,000 square feet of event space.
ment is of course the strategic meet- Meetings & Events Services group                          or meeting management software tool, it
ings management program (SMMP), also fields various requests and FAQs                           pays to stick with a familiar product and          And more than 4,000 committable hotel rooms citywide.
and a tech platform is indispensable not handled through Cvent, and the                         push for a little improvement.        C&IT        Find everything you need for your next meeting in San Jose.
                                                                                                                                                   sanjose.org/meetings
20     January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com
BY SOPHIA BENNET T                     access and relaxed visa requirements for     balconies for enjoying the nice weather.
 DESTINATION //

                                                                                                 T
                                                                                                                                               visitors from Asian countries. Corporate        “The convention center’s meeting
                                                                                                              he promise of hot sun, sandy     and incentive travelers seeking an inter-    space is incredible, as there is a lot to work
                                                                                                              beaches and beautiful scen-      national destination with its own distinct   with,” Baumann says. “The sales office
                                                                                                              ery is enough to lure many       culture and vibe who also value modern       provided excellent support throughout
                                                                                                              planners to the islands of       amenities necessary for business travel      the planning process. We understand
                                                                                                              the Bahamas, Caribbean           — high-speed Wi-Fi, bilingual hotel staff,   that the process takes a village, and their
                                                                                                              and Puerto Rico. But there       infrastructure to host large-scale events    willingness to listen helped quell our
                                                                                                 are plenty of other reasons to plan a         — appreciate the ‘best of both worlds’       worries for the event. While on prop-
                                                                                                 meeting or incentive trip in this area.       atmosphere the Caribbean offers.”            erty, we always had one direct on-site
                                                                                                     “Who doesn’t get excited about a visit        The Grand Hyatt Baha Mar is an           contact, who proved to be absolutely
                                                                                                 to the Caribbean?” asks Carolina Voul-        1,800-room hotel that features the           great. He was incredibly responsive and
                                                                                                 lieme León, director of Sales and Market-     Caribbean’s largest casino, the Carib-       truly understood our program and what
                                                                                                 ing at the Aruba Marriott Resort & Stel-      bean’s first and only flagship ESPA spa,     we were trying to achieve. We were also
                                                                                                 laris Casino. “A trip to a tropical island    the 18-hole Jack Nicklaus Royal Blue         pleased with the resort’s catering capa-
                                                                                                 is a big motivator for incentive trips, and   Golf Course and Racquet Club, six mul-       bilities — the presentation, timing and
                                                                                                 further excites corporate groups for their    tilevel pools and more than 40 food          taste were fantastic.”
                                                                                                 event. We tend to see attendees in high
                                                                                                 spirits and really enjoying themselves,
                                                                                                 which ultimately enhances the overall
                                                                                                 ambiance of their corporate event.”
                                                                                                      Given that tourism is a major focus in
                                                                                                 the region, there are plenty of properties
                                                                                                 for planners to consider. The hospitality
                                                                                                 provided by locals is unmatched. Food-
                                                                                                 ies will revel in the local cuisine, and
                                                                                                 attendees excited to learn about differ-
                                                                                                 ent cultures can do it without traveling
                                                                                                 too far from home.

                                                                                                 Bahamas
                                                                                                     Mabelle Catania, director of Sales
                                                                                                 and Marketing for the SLS Baha Mar
                                                                                                 in Nassau, provides a summary of the
                                                                                                 Bahamas’ geography and attractiveness
                                                                                                 to planners. “The Bahamas is an archi-        and beverage outlets. The adjacent                Grand Hyatt Baha Mar features
                                                                                                 pelago with more than 700 islands and         Performing Arts and Convention Cen-
                                                                                                                                                                                              the Caribbean’s largest casino and
                                                                                                                                                                                                      more than 40 F&B outlets.
                                                                                                 cays starting just 50 miles southeast of      ter offers 200,000 sf of flexible indoor
                                                                                                 the coast of Florida. It is a safe and wel-   and outdoor spaces.
                                                                                                 coming destination. Easily accessible             Norma Baumann, a senior account              SLS Baha Mar features 299 guest
                                                                                                 from many cities in the United States,        manager at BI Worldwide, worked              rooms, 109 of which are suites, and
                                                                                                 the Bahamas are just a 35-minute flight       with a large company to host its Presi-      several dining and drinking options,
                                                                                                 from Miami and less than three hours          dent’s Club at the Grand Hyatt Baha          including Skybar, the only rooftop
                                                                                                 from New York City. With hundreds of          Mar last summer. The nearly 1,800            lounge in the Caribbean. It shares
                                                                                                 direct flights from major cities includ-      guests who attended had an out-              many of the amenities located on the
                                                                                                 ing Atlanta, Chicago, Dallas and Den-         standing experience.                         Baha Mar properties, including the spa,
                                                                                                 ver, as well as Canada and the U.K., the         “As we were planning a President’s        casino, golf course, championship rac-
                                                                                                 Bahamas is an unbeatable location to          Club event, the quality of lodging had       quet club and luxury stores. The hotel
                                                                                                 host meetings and incentive groups.”          to be suitable for our attendees,” she       itself has 12,000 sf of event space.

              The Islands of the Bahamas                                                            “Nassau is an ideal meeting and
                                                                                                 incentive destination in the Caribbean
                                                                                                                                               says. “With 1,800 luxury rooms, Grand
                                                                                                                                               Hyatt Baha Mar had the inventory to
                                                                                                                                                                                                The Society for Incentive Travel
                                                                                                                                                                                            Excellence (SITE) recently took 280

           and the Caribbean Offer Plenty of                                                     that feels remote while also being easily
                                                                                                 accessible,” says Braedan Quigley, direc-
                                                                                                                                               keep our entire group together, and the
                                                                                                                                               high-end resort feel was aligned with
                                                                                                                                                                                            incentive travel professionals to Baha
                                                                                                                                                                                            Mar for its annual SITE Classic, a fun-

         Sun-Splashed Destinations and Venues                                                    tor of Sales and Marketing at Grand
                                                                                                 Hyatt Baha Mar. “International compa-
                                                                                                                                               what we were looking for.” Guests
                                                                                                                                               appreciated the Bahamian-inspired
                                                                                                                                                                                            draiser to support research and edu-
                                                                                                                                                                                            cation in the industry. “Baha Mar is
                                                                                                 nies with a global presence also appre-       artwork and colors in the airy rooms,        simply breathtaking — from the art-
                                                                                                 ciate its excellent international flight      many of which had ocean views and            filled spaces to the views of fountains,
                                                                             DepositPhotos.com

22   January 2020 | Corporate & Incentive Travel | TheMeetingMagazines.com                                                            TheMeetingMagazines.com | Corporate & Incentive Travel | January 2020                          23
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