CONSUMER EXPERIENCE SHOW - CES PRESS EVENT Las Vegas, Nevada - P&G News
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CONSUMER
EXPERIENCE
SHOW
CES PRESS EVENT
Las Vegas, Nevada
January 6, 2019
MARC PRITCHARD
Chief Brand Officer
KATHY FISH
Chief Research, Development
& Innovation Officer
PHIL DUNCAN
Global Design Officer
CONSUMER EXPERIENCE SHOW 1
2019 marks the first time P&G will You will experience a selection of Welcome to P&G’s Consumer
be an exhibitor at the Consumer technologies from our portfolio Experience Show. Yes, I said
Electronics Show. While we may of household and personal care Experience. Because we’re living
be the new kid on the block, we products. From familiar brands in a time of mass disruption
are no stranger to innovating with like Crest, Oral B, Gillette, SKII and where the exponential power
a rich 181-year history of consumer Olay to several new brands we’re of technology combined with
technology innovation. also introducing. While we may shifting societal and environmental
not invent something that will take forces are transforming consumer
Over the next several days, we want
people to Mars, we do integrate experiences every day.
to show you what we’re doing to
cutting edge technologies into
deliver breakthrough inventions
everyday products and services
that can meaningfully improve the
that transform people’s lives.
everyday lives of the people we
serve around the world.
CONSUMER EXPERIENCE SHOW 2
What are some of the important all consumer spending so they have innovation, programmatic media,
trends driving this change and the money for new experiences. machine learning, artificial
shaping P&G’s innovation? intelligence, blockchain, meshing,
Resource Scarcity is affecting
augmented reality and voice.
Urbanization. For the first time in our environment and consumers
Data and technology are literally
history more people live in urban are more aware of, interested in
affecting every aspect of daily
settings than rural. Urban living and directly impacted by that
life and enabling people to solve
is expected to reach 70% of the scarcity. We have a perfect storm
their unique problems and
world’s population by 2050. This of stress factors: population
meet their individual desires
means people are living in smaller growth, urbanization, climate
in a highly personalized yet
spaces, are more connected change, resource mismanagement
interconnected way.
and more congested with new and infrastructure problems.
problems to solve through products Two-thirds of the global population These forces of mass disruption
and services including how they will experience water stress by are shaping P&G’s approach
shop, care for their households and 2025. The water crisis and other to innovation, yet we’re often
manage their busy lifestyles. environmental challenges will asked the question, “can large,
change the way people live and established companies, even
There’s a global surge in the
consume, which brings massive consumer packaged goods
Aging Population. We are part of
opportunities for innovation. companies, thrive in today’s
the fastest growing and largest
marketplace?” Well, the answer
consumer segment in the world All of this is underpinned by
to that is a resounding YES.
which is projected to reach 2.2 the power of pervasive Digital
billion people over the age of 50 by Technology. Data, analytics and And the best way to deal
2030. Aging eyes, aging skin, hair, technology dominate every aspect with mass disruption is to
hands and bodies bring a wealth of how we live, work and play constructively lead disruption,
of opportunities for innovative with e-commerce and direct- which is what we’re doing.
products and services. And by the to-consumer shopping, robotic
way, this group represents 50% of supply chains, virtual product
CONSUMER EXPERIENCE SHOW 3
We are.... Reinventing brand building from As consumers change, so are we.
wasteful mass marketing to highly
Innovating how we innovate. What remains the same is our
personalized one-to-one brand
We’re raising the bar on what we focus on deeply understanding
building on a mass scale.
call ‘irresistible superiority’ to give how consumers live, work, and
consumers the highest quality and Transforming media from ‘mass play so we identify what they want.
level of benefits they expect and blasting’ through traditional When we combine breakthrough
deserve in their product, package, networks and digital companies science and technologies
communication and shopping to ‘mass reach with one-to-one with this deep consumer
experiences with the brand. We aim precision’ using data, analytics understanding, we’re able to
to delight people from the moment and technology. deliver transformative innovations
they see the brand on their phone that improve life every day.
Innovating in advertising from
to when they use it every day.
all push to more pull advertising. We are proud to bring this to you
Innovating faster by combining Creating talkable content and in our consumer experience show:
181 years of capability with the replacing annoying P&G’s LifeLab.
entrepreneurial spirit of a lean ads with useful experiences
You will see how we combine what
start-up. In fact, we have more than through artifical intelligence
is needed with what is possible
130 lean seed stage experiments before they buy, while they shop
by starting with an important
running right now. and when they use our products.
question that stretches the minds
Open for business! We are Reinventing how we work. P&G of innovators: “What if?”
collaborating with and looking for entrepreneurs getting their hands
new partners and entrepreneurs on the keyboard and partnering
to unlock sources of growth from with a wide network
technologies, products, services of start-ups and strategic partners
or solutions. to provide personalized consumer
experiences whenever and
wherever they engage with
our brands.
CONSUMER EXPERIENCE SHOW 4
Let’s introduce you to some of the in your skin with precision never been easier to get the most
innovations you’ll see at our LifeLab. application. Its proprietary advanced guidance that leads
technology allows it to treat only to better brushing, and superior
The Heated Razor
the small areas that need correction oral health.
by GilletteLabs without covering the skin that
Olay Skin Advisor
What if you could have a luxurious doesn’t, resulting in a natural,
hot towel barber shave experience flawless look that makeup and What if you could get a
every day without the barber and professional treatments are unable personalized skin care
without the hot towel? to achieve. With Opté, the natural regimen with one selfie?
beauty of your skin is revealed. Olay Skin Advisor is a web-based
GilletteLabs is reinventing shaving
into an unexpected and enjoyable Oral B Genius X analytics platform that puts
daily delight. At the push of a control of skin care into your
What if you could get
button the Heated Razor delivers own hands. With a full suite of
personalized dental care
instant warmth and provides a artificial intelligence technologies,
coaching from your toothbrush?
noticeably more comfortable shave. Olay Skin Advisor is the first-ever
By fusing beautiful design with re- The Oral B GENIUS X with Artificial application of deep learning in the
imagined function, we’re bringing Intelligence is P&G’s most advanced beauty industry and is one of the
the barber hot towel experience to model ever. This innovative device first-ever applications of synaptic
consumers so you can get the gold was developed from thousands intelligence. Olay’s trademarked
standard of personalized shaving of human brushing behaviors, VizID™ Technology allows you to
performance every day. enabling the brush to instantly take a selfie and understand your
recognize your unique brushing skin’s age versus your actual age.
Opté style and provide personalized It’s proprietary algorithm has been
What if you could have a flawless feedback. The Oral-B GENIUS X tells trained with over 50,000 images to
and natural look without wearing you whether you’re brushing too detect areas that are driving skin
heavy makeup? little, too long in one place, or are age and then pinpoint the skin care
missing an area completely, and regimen that fits each person’s
By combining the best of optics,
the Artificial Intelligence in GENIUS specific needs. More than 5 million
proprietary algorithms, printing
X goes a step further. It actually visitors in 11 countries have already
technology and skin care in one
recognizes where in the mouth experienced the Olay Skin Advisor’s
device, Opté’s camera scans,
you are brushing for the most truly personalized approach.
detects and corrects imperfections
accurate, real-time feedback. It has
CONSUMER EXPERIENCE SHOW 5
SK-II Smart Bottle DS-3 These innovations give you a
sense of what we’re doing at P&G
What if your brand was smart What if this tiny swatch could
to combine what is needed with
from store to home? help change the environment?
what is possible and answer the
The SK-II Future X Smart Store DS3 is a breakthrough technology question “what if?” to deliver
offers an AI-supported shopping we’re testing on Indiegogo that irresistibly superior consumer
experience with personalized eliminates water from the final experiences. We invite you to
recommendations based product removing 80% of the come to the P&G LifeLab to see
on smart scans of your skin, weight, 70% of the space and more and to talk about what we
product browsing on virtual 75% of the emissions. Talk about can do together by joining forces
shelves and shopping through disruption. This technology could in partnerships to lead disruption.
a wave of the hand. It’s the first transform many product categories.
augmented reality “phy-gital” retail One liquid-free swatch works
environment merging the physical better than heavy, water-based Thank You.
and digital including state-of-the- cleaning products. Wide use of this
art facial recognition, computer technology could help reduce one
vision and AI technology enhanced million plastic bottles, 12 million
by SK-II’s proprietary Skin Science pounds of carbon dioxide from one
and Diagnostics innovation to get hundred thousand trucks and 800
exactly what you need. And when million gallons of water required
you take SK-II’s Facial Treatment to make, ship and use everyday
Essence home, it has a new, smart household and personal care
packaging feature that harnesses products. This technology makes a
Internet of Things technology difference for consumers everyday
through a companion app for while helping to improve the
personalized skincare every day. environment over time.You can also read
