CORPORATE PRESENTATION DOSSIER - "Committed to people"
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“Committed to people”
CORPORATE PRESENTATION DOSSIER
Table of contents 1. What is Amma ……………………………….………….………….. 3 2. Amma mission, vision and values ……………………………… 4 3. The Amma Model……………………………………………………. 5 4. History of Amma ……………………..………………………........ 6 5. Amma shareholders …………………………………….…………. 8 6. Company organisation …………………..……………....…........ 9 7. Organisational chart..…………………………………………….. 10 8. Important figures ….………………..……………………….…… 11 9. Amma Centres …………………….……………………………….. 14 10. Amma Services …………………………………………………….. 24 11. Amma Professionals ……………………………………………… 26 12. Customised care ……………..............…………………….……. 27 13. Striving for quality .……………….……………………….…….. 28 14. Research ............................................................................ 30 15. Amma Network .................................................................. 31 16. Social Commitment ............................................................ 32 17. Amma Contact …..………………………………….……….……... 33
What is Amma?
Since its foundation over a decade ago, the Amma Group has become one of Spain's leading
companies providing care for elderly, dependent and disabled people. The company has a
workforce of more than 2,400 people, all outstanding for their professionalism and motivation to offer top-
quality care to elderly people and their families.
We know that elderly and dependent people require
flexible, innovative services, adaptable to a wide variety
of situations, which is why the Amma Group offers
customised services through a network that covers
everything from domiciliary care and remote assistance
to more specialised resources, such as residential
homes. We also provide intermediate solutions such as
sheltered apartments and day centres. This allows us to
provide elderly people and their families with the
services they need at all times.
Amma currently manages 30 geriatric centres and almost 5,300 places (in homes and day centres)
in seven autonomous regions (Madrid, Catalonia, Navarre, Castile and León, Castile-La Mancha, the Canary
Islands and Cantabria).
3
Amma mission,
vision and values
Mission.- The Amma Group is a company comprised of a team of professionals and technical resources
which designs, promotes and manages high quality gerontological centres and innovative services to
assure that the needs of people, care centres and other entities and institutions are fully met.
Vision.- The goal of the Amma Group is to expand nationwide, being a leader in the sector and
recognised for its high quality internal services for its own centres as well as for external services to the
community.
Values
From the users’ perspective From the staff’s perspective
- Focus on the individual using the service, demonstrated by - A culture of continuous improvement of all those
complete dedication to their needs with a view to providing involved, as a foundation for the Total Quality concept.
them with the highest care quality possible. - Innovation and initiative that releases the creative
- Sensitivity towards the individual user, respecting their right potential of the organisation and places us as at the
to privacy, dignity, independence and the encouragement to forefront of the sector.
meet these goals. - On-going learning based on training, best example
- Ongoing commitment to innovation through research, design comparison and consideration of accomplishments and
and development of products and services. shortcomings.
- Committed ethical behaviour, integrity and mutual
From the company’s perspective respect.
- Leadership as a management style, based on fostering the
initiatives taken by Amma professionals and based on solidarity,
commitment and setting an example through actions.
-Generating profits and added value via our activities, making From the society’s perspective
our project viable for the future. - Social outreach activities that allow the community to
- Teamwork based on mutual trust, transparency and common benefit from our knowledge and achievements.
objectives to take full advantage of the synergy between the
professional team and shareholders and suppliers within our
network to the benefit of our users.
4
The Amma Model
The Amma Group works according to its own welfare-health model, which has been designed by
renowned experts in geriatrics, gerontology and care for dependent persons.
This care model, common in all its centres, is one of the Amma
Group's greatest competitive advantages with respect to the rest of
the sector, and has made the Amma brand a recognised guarantee of
quality care, excellent management and attention, optimum user
satisfaction and commitment to innovation and research, for unique,
customised services.
Since it was formed, all the work done by the Amma Group is inspired by
three ethical principles based on human values:
Respect for individual privacy and rights.
Consideration for individual dignity, independence and freedom of
choice.
Independence in all areas and encouragement to fully achieve this.
People are treated with the greatest of care and respect for their uniqueness. This philosophy is
evident in way that our care services are conceived, the architectural design of our centres and the way
they operate.
5
History of Amma
Amma was founded in 1997 at the initiative of Caja Navarra, in response to the need for residential places
for elderly and dependent people detected in the 2nd Gerontological Plan for Navarre.
After eight years of activity and continuous growth, both in
Navarre and beyond its borders, Amma took a decisive step
in 2005 and merged with Gerogestión, another of the
sector's big operators, with which it shared a similar care
model. They clearly complemented each other in terms of
the geographical distribution of their centres.
The new Grupo Amma became one of Spain's leading companies specialising in care to dependent and
elderly people, and at the same time started a new expansion process, receiving finance in 2006 from 21
banks and savings banks, to establish its intention to lead in the sector.
6
History of Amma: main
landmarks
Amma receives
the Prize for
Amma Mutilva, Openings in: Excellence in
the company's Amma Puente Residential Centre
Openings in:
first residential de Vallecas Management
Amma Las Anjanas
home, opens Amma
Amma El Encinar Aptos.
in Navarre Valdebernardo
Amma Oblatas Amma signs a
Amma El Pinar Amma, pioneer
pioneering
in using animal The Amma Group agreement with
therapy signed a syndicated
Amma Mutilva, the USP Hospitales
bank loan for 136 for socio-sanitary
first residence in Amma started million euros with 21
Spain to obtain Openings in: its home care attention
banks to finance its
ISO 9001-2000 Amma Betelu activities 2006-2009 expansion
certification Amma Argaray (Pamplona) plan
1997 2000 2001 2003 2004 2005 2006 2007 2008 2009
Amma
obtains
Caja Navarra Europe's Amma and Gerogestión merge:
forms Amma Bronze Seal Caja Duero and Caja de Burgos
Care of join as shareholders
Excellence Openings in:
Resources
Amma Humanes
(29/04/97)
Openings in: Openings in: Amma Tejina
Amma Ibañeta Openings in: Amma Coslada Amma Hellín
Amma El Encinar Amma Arganzuela Amma Villanueva
del Rey Amma Colmenar Amma El Balconcillo
Amma Alcorcón Amma Pozuelo
The Amma Amma Teià Amma Tías
SEPI grants to
Integral Services Amma Haría
Amma a
Network starts Amma Horta
The company's participative credit
operating Amma Vilanova
corporate image is of 3 mill. euros
Employees from Amma and
approved: the Navarre University Clinic
Amma daisy has Openings in:
create the QPEA Elderly Amma Usera
arrived Research Forum Amma Santa Cruz
Amma Sant Cugat
Amma Shareholders
In the beginning, Amma's sole shareholder was Caja Navarra. However, after merging with Gerogestión,
Inversiones ALARIS now has a majority shareholding with 66.12%, which is owned in equal parts by
Caja Navarra, Caja Duero and Caja de Burgos.
Its minority shareholders include Grupo Norte (11.47%), Inverduero (9.67%), Kintoa Investment
(6.26%), UVE (3.35%), Bella Castilla (1.75%) and Horizontes de Castilla (1.38%).
8
Company organisation
The Amma Group comprises the AmmaNavarra
NavarraS.L.
S.L.
following companies: Amma
(CentresininNavarre)
Navarre)
(Centres
AmmaGerogestión
GerogestiónS.L.
S.L. AmmaRecursos
Amma Recursos
Amma AsistencialesS.A.
S.A.
Asistenciales
(othermainland
(other mainlandcentres)
centres)
ResidenciasAtlántida
Residencias AtlántidaS.A.
S.A.
(centresininthe
(centres theCanary
CanaryIslands)
Islands)
AmmaGestión
Amma Gestiónde
de
AmmaAsistencial
Amma AsistencialS.L.
S.L.
(domiciliarycare)
care) InnovaciónS.L.
Innovación S.L.
(domiciliary (Consultancy)
(Consultancy)
9
Organisational chart
General Shareholders'
General Shareholders'
Meeting
Meeting
Board of
Board of
Directors
Directors
Executive Committee
Executive Committee
Presidency
Presidency
General
General
Management
Management
Deputy General
Deputy General
Management
Management
Technical & Human Territorial Territorial Territorial
Sales Communications IT Diversification Financial Operations
Quality resources Management Management Management
Management Management Management Management Management Management
Management Management North Central South
10Important figures
Evolution number of
centres (owned and Distribution, in percentages,
managed) 30 between private and
27 subsidised places
25
subsidised
plazas
17 places
concertadas
38%
plazas
private
2006 2007 2008 2009 places
privadas
62%
Evolution number of
places (residential and 4390
day centre) 3941
3526
2006 2007
2335
2008 2009
893
798
688
413
Resident ial Day cent r e
11Important figures
Number of places by
Autonomous Regions Cantabria
(2010) Navarre
49 residential places
616 residential places
98 day centre places
Castile and Leon
381 residential places Catalonia
30 day centre places 721 residential places
150 day centre places
Madrid
1,800 residential places
Canary Islands
400 day centre places
383 residential places
105 day centre places
Castile-La Mancha
440 residential places
110 day centre places
12Important figures
75
Evolution number of Evolution turnover (in
workers 2450 millions of euros) 62
2190
1840
45
1237 32
2006 2007 2008 2009 2006 2007 2008 2009
Basic profile of Amma residents
Sex
Average age
men
27%
women 84,2
men 81,4
women
73%
13Amma Centres
Amma Group has centres in 7
Madrid
Amma Alcorcón Autonomous regions and is planning
Amma Arganzuela
Amma Colmenar
to expand nationwide
Amma Puente de Vallecas Catalonia
Amma Valdebernardo Amma Teià
Amma Coslada Amma Horta
Amma Pozuelo Amma Vilanova
Amma Villanueva Amma Sant Cugat
Amma Humanes
Amma Usera Cantabria
Amma Las Anjanas
Navarre
Amma Mutilva Canary Islands
Amma Ibañeta Amma Tías
Amma Oblatas Amma Haría
Amma Betelu Amma Tejina
Amma Argaray Amma Santa Cruz
Castile and Leon
Amma El Encinar del Rey
Amma Apartamentos
Castile-La Mancha
Amma El Pinar
Amma Guadalajara - El Balconcillo
Amma Hellín - Las Hazas
Current establishments
Short & medium-term development zones
Managed residential homes
Long-term development zone Residencia Caja de Burgos (Burgos)
14Amma Centres
MADRID
Name Location Residential places Day places Opening year
Amma Arganzuela Madrid 180 40 2005
Amma Alcorcón Alcorcón 180 40 2005
Amma Colmenar Colmenar Viejo 180 40 2005
Amma Valdebernardo Madrid 180 40 2006
Amma Puente de Vallecas Madrid 180 40 2006
Amma Coslada Coslada 180 40 2007
Amma Pozuelo Pozuelo de Alarcón 180 40 2007
Amma Villanueva Villanueva de la Cañada 180 40 2007
Amma Humanes Humanes de Madrid 180 40 2008
Amma Usera Madrid 180 40 2009
The Amma group has established itself as the primary supplier of care to
dependent and elderly people of the Government of the Autonomous Region
of Madrid, with ten centres and 1,800 places
15Amma Centres
Alcorcón Arganzuela Colmenar Valdebernardo Puente de Vallecas
Villanueva Pozuelo de Alarcón Coslada
Humanes Usera
16Amma Centres
NAVARRE
Name Location Residential places Day places Opening year
Amma Mutilva Mutilva Alta 180 30 2000
Amma Ibañeta Erro 50 0 2001
Amma Oblatas Pamplona 173 30 2003
Amma Betelu Betelu 45 8 2004
Amma Argaray Pamplona 168 30 2004
Mutilva
Oblatas Argaray Betelu
Ibañeta
17Amma Centres
CANARY ISLANDS
Name Location Residential places Day places Opening year
Amma Tías Tías (Lanzarote) 90 20 2007
Amma Haría Haría (Lanzarote) 40 15 2007
Amma Tejina San Cristóbal de la Laguna 75 30 2008
(Tenerife)
Amma Santa Cruz Santa Cruz de Tenerife 178 40 2009
Santa Cruz
Tejina
Haría Tías
18Amma Centres
CATALONIA
Name Location Residential Day places Opening year
places
Amma Teià Teià (Barcelona) 180 40 2005
Amma Horta Barcelona 181 40 2007
Amma Vilanova Vilanova del Camí (Barcelona) 180 40 2007
Amma Sant Cugat Sant Cugat del Vallés (Barcelona) 180 30 2009
Teiá Horta Vilanova
Sant Cugat
19Amma Centres
CASTILE AND LEON
Name Location Residential places Day places Opening year
Amma El Encinar del Rey Valladolid 160 30 2001
Amma El Encinar del Rey Valladolid 101 0 2003
Apartamentos
Residencia Caja de Burgos 120 0 2004
Burgos (managed)
Residencia Caja de Burgos
El Encinar del Rey El Encinar del Rey Apartamentos
20Amma Centres
CASTILE-LA MANCHA
Name Location Residential places Day places Opening year
Amma El Pinar Chillarón de Cuenca 120 30 2003
Amma Guadalajara - El Balconcillo Guadalajara 160 40 2007
Amma Hellín - Las Hazas Hellín (Albacete) 160 40 2008
Hellín
El Balconcillo
El Pinar
21Amma Centres
CANTABRIA
Name Location Residential places Day places Opening year
Amma Las Anjanas Los Corrales de Buelna 49 0 2003
Las Anjanas
22Amma Centres
All Grupo Amma centres are designed with comfortable rooms and welcoming atmospheres where
elderly people and their families can feel at ease, as well as offering top quality customised care.
All the residential homes have at least 50% single rooms, each with their
own adapted geriatric bathroom, with a minimum of 50 m² overall built area
per resident. Rooms have telephones, television point, alarm buttons and
adapted furnishings, and can be decorated to the user’s taste.
Centres have the most modern infrastructures and equipment, and
spacious garden zones and access control.
We combine catering and clinical care, adapted to our users' changing
needs.
To make our residents' daily lives easier, Amma invests in new buildings,
although in exceptional circumstances it may adapt existing spaces to previously
established quality indicators.
Centres are no more than three floors high and are divided into coexistence
units occupied by people with a similar state of health. In practice, these units
function independently like small residential homes that can be monitored
individually by professionals. All the centres have a specific unit for patients
suffering from Alzheimer's disease and severe dementia.
Amma centres provide extensive activity programmes and are also open
to the community, meaning their services and facilities can be used by non-
residents during the day.
23Amma Services
Residential Day services Domiciliary Healthcare
Services services
Day centre Comprehensive geriatric
Permanent places Direct care assessment
residence in Social care Medical service
residential homes Day
attendance Nursing care Nursing service
or sheltered Medical care Memory units
apartments Out-patient Physiotherapy Alzheimer units
Temporary stays treatments Remote assistance Psychology
(respite for family Physiotherapy and rehabilitation
members, Podiatry
convalescence and Cognitive stimulation
rehabilitation) Pharmacy
Medical oxygen therapy
24Amma Services
General services Comfort, leisure and free time services
Cleaning
Classrooms Assembly hall
Laundry
Hair stylists Lounges with TV
Meal service
Religious services Gymnasium
Reception
Café Landscaped areas
Mantenance
Library and Internet access Occupational therapy
Surveillance
Dining room for family celebrations Children's playgrounds
Cremation
Social work Social and Cultural
Visitors' car park entertainment
25Amma Professionals
The technical and personal skills of the workforce are what
guarantees the success of a care centre. Grupo Amma takes
particular care to select professionals specialising in the care of
elderly and dependent people, providing them with on-going training
and ways of reconciling their work and their family lives. Amma does
this, because we know that the best way to ensure our clients are
satisfied is by having a satisfied, motivated workforce.
The staff at all Amma centres are trained by experts from varying
fields to provide residents and their families with the most
comprehensive service possible: medicine, nursing, psychology,
physiotherapy, occupational therapy, social work, social-cultural
entertainment, among others.
Amma centres have an average 80 members of staff, which is a one
of the highest personnel/resident ratios in the sector, which
explains the excellent care we provide.
The Amma Group also gives regular on-going training to enable
our employees to update their knowledge and qualifications.
26Customised care
As soon as a person requests services from Amma, the care team studies her/his state of health and
establishes an Personal Care Plan , which is subject to regular review and includes treatment, diet,
physical rehabilitation, psychological care, cognitive stimulation and leisure activities. This plan is prepared
using the Integral Geriatric Assessment RAI-NH tool, which encourages teamwork and raises
standards of care.
Amma also works closely with
families, because we know that they
are an essential part of the care
process. That is why we stay in
regular contact with them, keeping
them informed about the condition
and evolution of their family member
and the therapeutic goals set by the
team at the centre.
We also provide specific training to carer families and the centres have generous visiting hours to
allow families to spend time with residents and share their lives at the centre. Residential homes also have
private rooms for family celebrations and children's areas where elderly people can have fun with
their grandchildren. The Amma Group was a pioneer in these aspects, which have since been incorporated
by other sector companies.
27Striving for quality
Quality and highly specialised skills are among the characteristics that make Grupo Amma
stand out in this sector.
Our investment in quality, its own specific social-healthcare model and commitment to on-going innovation
have enabled Amma to gain our clients' trust and recognition.
Amma gives the utmost importance to understanding its users' and their families' opinions of its
care services, for which we provide tools that encourage them to participate:
– We conduct regular satisfaction surveys and hold scheduled meetings with family members and users with a
view to improving the quality of care.
– Our pioneering User Care Service has been operating since 2005.
The Amma Group has also gained the trust of government authorities, which is evident from the high
percentage of places subsidised by the Autonomous Regions where it operates.
28Striving for quality
The Amma Group applies the European Foundation for Quality
Management (EFQM) standard and ISO, and has developed quality
indicators for all its centres and services.
It is precisely the quality of its services and the care given to residents, as
well as the development of specific models in areas such as management
procedures, therapies and improvement groups, that made one of Amma's
centres (Amma Mutilva, in Navarre) Spain's first gerontology
residential home to achieve ISO certification.
The Amma Group was also the first Spanish company in the gerontology sector to be awarded
the European Bronze Seal of Excellence, a distinction that is granted after an independent audit has
been carried out showing that the level of satisfaction of clients is excellent, and the existence of activities
and plans for on-going improvements. Amma also received the National Prize for Excellence in
Residential Management awarded by the Júbilo Group in 2009.
Amma's pivotal role in quality has led it to sponsor Fundación Edad&Vida, the Navarre Quality
Foundation and Castile and Leon quality foundation (EXCYL) and its membership of the Spanish
Quality Association and Excellence in Management Club, as well as being an active collaborator with
the Geriatric and Gerontology Society.
29Research
Another aspect in which the Amma Group is outstanding is its
investment in innovation and research.
research. This forms part of its care
model, and is allowing it to harness the latest scientific and therapeutic
therapeutic
advances to improve elderly and dependent people's quality of life,
life, in
collaboration with universities, hospitals and research centres.
The main lines of research developed by Amma focus on three areas:
Animal therapy • Cerebral ageing.
• Alzheimer's disease
• Affective disorders.
This research has led us to set up Memory Units in all Amma centres,
and innovative therapies have been developed, such as specific
psychomotor programmes, rehabilitation units, therapy assisted with
animals, intergenerational encounters and cognitive stimulation
exercises, that contribute to significant improvements in the mental
Memory units capacity, sociability and well-being of elderly people.
Since the very beginning, Amma has also been one the main
collaborators to the QPEA Forum on Research and Education on
Quality of Life of elderly persons. Members of this include staff from
the company, workers from other centres and the Department of
Psychiatry and Medical Psychology from the Clínica Universitaria de
Navarre.
Intergenerational camps
30Amma Network
Amma Group's experience in caring for elderly and dependent people has also led it to set up an
innovative nationwide services network to offer advice and quality services to other residential
centres, government authorities and sector workers.
The Amma Network offers the following services:
Quality consultancy: that allows it to provide advice on introducing on-
going improvement systems, quality models and geriatric centre
management, new project viability programmes, intermediation
management in the sale of centres, information on technical aid and other
types of activities.
On-line training courses: the Amma Group has pioneered the staff
training area, setting up the first Gerontology On-line Training Platform.
This platform offers five courses, certified by the Continuous Training
Committee of the Ministry of Health and Consumers:
• Basic course for geriatrics assistants.
• Advanced skills course for geriatrics assistants.
• Training course in gerontology for family carers.
• Integral geriatric assessment course.
• Course in skills and competencies for middle management.
As well as providing our own courses, the Amma Group collaborates with several universities
(Universidad San Pablo CEU, Universidad de Navarra, Universidad Complutense de Madrid, Universidad de
Barcelona, Universidad Alfonso X El Sabio and Universidad Pontificia de Comillas ICADE) in the
development of Masters Degrees and training courses for future workers.
31Social commitment
The Amma Group was one of the first members of Forética, Spain's main organisation in the area of
corporate social responsibility. In this area, in addition to its commitment to research, Amma carries
out activities in the following fields:
Commitment to the environment and to sustainability.
Through efficient energy use policies (water and electricity
consumption); work to raise awareness among staff, family members
and residents, installation of solar panels and water accumulators;
reduction of CO2 emissions and energy consumption of the
company's computer support…
Commitment to the underprivileged and disabled. Through
collaborations with NGOs, foundations and charitable associations;
donation of geriatric materials to developing countries, responsible
merchandising…
Commitment to workers. Through active policies that help
reconcile working and personal lives; equality and multicultural plans;
occupational risk prevention…
Commitment to the development of the sector. Through
participation with the main employers in the sector and development
of the Law on Dependency.
Commitment to cultural and educational activities. Through
collaboration with public and private bodies to organise and sponsor
exhibitions, congresses, conferences, publications and sports
competitions…
32Amma Contact
Offices in Madrid
Amma on the Internet
C/ General Díaz Porlier 1, 3º izda.
28001 Madrid www.amma.es
Telephone: 91 781 76 05
Fax: 91 577 57 06
E-mail: mfernandez@amma.es Citizen Services
902 100 999
sau@amma.es
Offices in Navarre
Parque Empresarial La Muga 11 Press Office
31160 Orkoien, Navarra
91 781 76 05
Telephone: 948 15 37 98
comunicacion@amma.es
Fax: 948 29 18 12
E-mail: vlopez@amma.es
mjsainz@amma.es
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