Creative, we're compelling - More than - Red C Marketing
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More than creative, we’re compelling
“With their help, we have transformed
all of our direct marketing campaigns.”
If you want marketing
Katherine Timms Senior Direct Marketing Manager Royal London that moves your customers
and delivers real numbers
“They’re full of ideas, produce great for you, then you’ve
designs and work incredibly hard to hit
every deadline that we put in front of
come to the right place.
them. I’d recommend them to anyone!” Effective marketing
Bev Whitehead Marketing Manager Dulux Decorator Centre
is customer-focused,
combining strategic
“Red C very quickly gained a good
understanding of our customer.” insight with a compelling
Carine Jessamine Marketing Director Selco message to get results.
“I’m delighted we found each other
– they are just the agency partners
we need.”
This is Red C.
Cathy Couplan CRM Strategy & Creative Manager Studio
Let us show you how.
Clarity and insight
Everything we do is focused
on understanding people.
Catalytic strategy
We believe you have to
combine creative excellence
with strategic nous in equal
measure. Strategic 01
Services
Compelling creative
Effective creative does Email 02
more than make people Marketing
feel something. It motivates
them to do something. TV & 03
Digital
Conscientious service Video
Most of us have worked
client-side. So we’re the kind Search
04
of agency we would want Marketing
to work with ourselves.
Web 05
Development
Direct 06
Mail
Benefit from our strategic AkzoNobel
communications
We have been AkzoNobel’s strategic
partner across both email marketing
and social media for approaching
5 years. We work with several
brands including Dulux, Dulux
Thane Trade, Dulux Decorator Centre,
Dulux Academy and Dulux Select.
Since 2017 we have been the We work closely alongside the
strategic partner for Thane UK, senior team to ensure that all
across earned and paid search. activity is aligned to the overarching
From product launches and business goals and objectives.
re-introductions, to providing
campaign assets for seasonal
activity based on onsite product
data and user search intent we
ensure campaigns are optimised
and better targeted to improve
conversion. We have worked
closely with the team on content
production, technical SEO and Police Mutual
email programme development
to align all activity against Since 2018 we have been Police
business KPIs. Mutual’s strategic marketing
partner across several key
products, including car and home
insurance, mortgages, ISA and
Studio general savings. We have also
taken a key role in growing the
In October 2019 we became Studio’s
base through field acquisition
strategic partner for all direct mail and
and, more recently, played a
print. We work closely alongside the
significant role in communicating
print team to help strengthen customer
Police Mutual’s merger with
relationships, promote multiple purchases
Royal London.
and enhance credit acquisition. Along
the way we have implemented triggered
response mailings which have performed
exceedingly well. We have also developed
communications to really boost the
Studio offering.
PIB Group
We have been providing earned and
paid search strategy along with insight
for PIB since 2018. In this time we’ve
developed migration plans to minimise
disruption to rankings, whilst providing
tailored and targeted actions to increase
rankings on highly competitive search
terms, as well as longer tail queries
to focus content production on query
based searches. This has resulted in a
557% increase in Organic traffic within
12 months.
01 Strategic Services
Freemans Grattan Holdings Swinton Insurance
We have worked with Freemans Every contact counts at Swinton,
Grattan Holdings for approaching which is why we’ve helped
20 years and during that time devise their customer contact
we’ve partnered with them across strategy to ensure every piece of
many strategic projects, including communication we create delivers
developing a new £30m business to the bottom line. During our
in 2012 called Swimwear365. We’ve relationship with Swinton, we
worked both on and offline across have been responsible for
many of their brands, including Swinton Commercial, Swinton
Freemans, Grattan and Look Again, Bikes, Swinton Taxi as well as
to tackle key business challenges the cornerstone of the business,
from reducing churn and improving Swinton Car and Home Insurance.
AOV to migrating customers from
one brand to another.
Bensons for Beds Bupa
From advising on their PPC Understanding how to effectively
strategy to producing effective communicate to intermediaries
content marketing, we’ve helped and small to large corporate
Bensons for Beds amplify their customers can be a real challenge.
online presence, whilst delivering Not for Red C. From holding
an impressive sales uplift every insight panels and spending
year since we’ve worked with time in call centres to delivering
them. We were also strategic campaigns on a tight deadline,
search partners for fellow we’re a valued extension of
Steinhoff brands, Harveys the marketing team.
and BedShed.
JD Williams Eurostar
From helping brands Our strategic email expertise
appeal to new and younger has resulted in Eurostar having
audiences to differentiating a complete eCRM makeover.
brands in the marketplace, A makeover that has helped
as well as re-launching and them engage customers with
creating brands… our work timely and relevant emails,
for JD Williams has helped resulting in an increase in
them grow their market bookings and customer loyalty.
share for over 20 years. We were responsible for
developing customer journeys
for business, leisure and loyalty
audiences across the UK, France,
Belgium and Germany.
01 Strategic Services
We delivered the clicks Manchester City
As Manchester City’s strategic and
creative email partner, we helped to
Police Mutual develop the customer journey for
both UK and global fans. This involved
We are responsible for Police demographic segmentation of both fan
Mutual’s email programme from bases, using factors such as age, sex
both a strategic perspective as and location. A large number of our
well as a creative one. Since 2018 campaigns were also segmented based
not only have we introduced on whether fans attended matches.
a monthly newsletter, called For example, we sent a Matchday
On The Beat, but we have campaign with tailored content for fans
also introduced several key going to the match, and those who were
automated campaigns including not. We also implemented a number of
a Welcome programme, an automated campaigns, ranging from a
Onboarding campaign and welcome campaign to hospitality follow-
several cross-sell triggers. ups and re-engagement campaigns.
Swinton Insurance
We have worked as Swinton’s
email marketing agency for more
than six years. In this time we’ve
delivered strategy, concepts,
design, copy and build for all their
email activity. We also closely
monitor the results of these
emails and make improvements
which result in increasing KPIs.
We have also guided the email
Eurostar programme through a major
creative rebrand, shifting to a
Driving ticket sales, promoting fully responsive template.
journeys and destinations, and
building customer relationships
are the key aims of Eurostar’s
email programme. To help
them achieve these, we created Great Rail Journeys
multi-language emails to target GRJ came to Red C to overhaul their
Eurostar customers and both email marketing programme, in
leisure and business prospects order to maximise profits from this
across Europe and the USA. valuable channel for both the GRJ
brand and their Rail Discoveries
offering. We devised a new email
marketing strategy and created
a wide range of templates that
allowed them to create a rich and
varied inbox.
02 Email Marketing
Lifting the lid on a successful Dulux Retail
email programme
Red C have been responsible
for turning Dulux Retail’s
email programme from
a template driven set of
promotional messages to
In 2017, Dulux Decorator Centre attended a Red C a content rich customer
experience that aims
Email Marketing Masterclass. Impressed with what to inspire and educate
its recipients. We have
they saw, they invited Red C to audit their monthly introduced an e-newsletter,
email programme, which was underperforming. which we call Let's Colour,
as well as several other key
emails such as Dr Dulux,
Red C devised a new, harder-working template, incorporating clever navigation, Colour Know How and Big
stronger calls-to-action and eye-catching creative. Results improved instantly and Life Moments.
we were appointed as their strategic and creative eCRM agency.
The uplift in results soon caught the eye of the teams at Dulux Trade and Dulux Retail
too, and by 2018 Red C was creating a rich and varied inbox for their customers.
Through subject line testing, responsive design, smarter build and strategic nous,
Red C has helped the email programmes of all these AkzoNobel brands go from
strength to strength.
Dulux Decorator Centre Dulux Trade
We began working with Dulux When we started working
Decorator Centre in 2017 and on Dulux Trade emails, we
our immediate remit was to made more or less the same
oversee a complete overhaul recommendations as we did
of their email creative. We did for the consumer brand.
exactly that and introduced We improved the navigation,
a richer and more content- made the CTA buttons work
driven approach to their email much harder and created a
marketing, which significantly rich and varied inbox – even
improved all KPIs. We are now testing content that seemed
not only responsible for all ‘too consumer’. The results
creative output, but we are were just as impressive.
also strategic partners.
02 Email Marketing
We used TV to win Ambrose Wilson
new customers
Shot in the Canary Islands, this
campaign was done to promote
the Spring/Summer 2019 product
offering from Ambrose Wilson.
Our DRTV commercials utilise
Phonak strong sales techniques to
deliver online sales, whilst still
Our corporate film for hearing maintaining a great look-book
aid manufacturer Phonak helped effect. We endeavour to sell our
them engage resellers and explain customers the ‘Ambrose Wilson’
why Phonak ITEs carry a high price lifestyle that’s made for them.
point - as well as showcasing the
dedication that goes into making
every hearing aid.
Freemans Look Again
When Freemans needed to We’ve created a wide range
make an impact on their return of TV commercials for fashion
to UK TV screens they turned to brand Look Again. Featuring
us to create a memorable, fun Erin O’Neil and Stacey Solomon,
and great looking TV commercial. our adverts have helped
The resulting TV advert helped Look Again raise their brand
Freemans make the splash they awareness and hit their tough
wanted and drive customers sales targets in a very crowded
back to the brand in droves. and competitive marketplace.
Hoseasons Ambrose Wilson
We have created two flagship From concepting through to
television commercials, one the final production we worked
featuring Denise Van Outen closely with the team to deliver
and another featuring music a strong DRTV campaign which
by The Wonder Stuff. Both shows off the brand’s product
have been integral to raising range. This Christmas Ad was
brand awareness and filmed in Manchester and really
increasing bookings. pushed the boundaries of not
only showcasing the fashion,
but promoting the key values
and messaging of the brand to
strengthen the direct response.
03 TV & Digital Video
We created content Bensons for Beds
that converts
From extensive bed
buying guides to
helping people discover
the history of the bed,
our content marketing
PIB Group activity has helped
amplify the Bensons for
Our SEO strategies have helped PIB identify Beds brand and deliver
and target highly competitive keywords in a significant SEO benefits
crowded marketplace. By tapping into user and PPC cost savings.
intent and generating content, we’ve been
able to get pages ranking higher and more
frequently in Google, whilst also driving
record beating numbers of users through
to the site. Desirable content based on user
search intent really does drive clicks.
Greene King
Fish Our content rich pub
Fish Insurance are disability specialists. landing pages have helped
With this comes the need for a greater Greene King attract new
understanding of user intent when visitors to their pubs and
customers are looking to protect have added an extra
themselves and the equipment they dimension to their PPC
rely on. When it came to launching a campaigns. The result of
new proposition for Travel Insurance, these content rich pages
we delved into 60+ unique pre-existing has meant that we’re now
conditions to research and produce 300 researching and writing
unique FAQs that resulted in a highly even more to deliver more
searchable and converting site, that customers to each pub.
generated featured snippets in SERPs –
results that appear in position zero.
Thane Harveys Furniture
In January 2021, we wanted Our furniture buying
to engage Thane’s audience guides have not only
in a meaningful and grounded had SEO benefits, but
way, by generating a suite of they’ve helped people
content that would span an across the country find
eight week period. By building the right furnishings
on existing content, creating for their home, which
at-home fitness routines and in turn has resulted
encouraging user generated in bags of positive
content, we developed a brand engagement.
strategy designed to look after
physical and mental wellbeing.
04 Search Marketing
We used digital to captivate ResponseTap
Our CIA campaign for
ResponseTap was designed
GTMaritime to address two concerns,
first – how do you overcome
A website should do two things. inertia, and secondly how do
First and foremost it needs to you make SaaS exciting and
be visible for the right keywords build interest? You create an
so your audience can find it. omni channel campaign that
Secondly, it needs to convince starts offline and builds to a
those people who see it to click fully interconnected online
through and engage with you. journey... one that received a
For GTMaritime, we’ve been special nod for inventiveness.
undertaking research and insight Online and offline have never
sessions to drive clicks and worked so cleverly or closely.
we’re now focusing on turning
those visitors into convertors,
with more dynamic and harder
converting templates.
Bupa Merlyn
We designed and built Bupa Source, a Merlyn approached us wanting
sales app that has shaped the way Bupa a better way to guide users
sells its products to the corporate market. through their site, a site that
The app, which has PC and iPad variants, caters to many audiences. From
is automatically updated via a custom conducting click and heatmap
built CMS. analysis and analysing journey
pages, we devised a wireframe
and flow that allows for flexibility,
whilst focusing on the core actions
the majority of users take onsite.
This is the first of many onsite
enhancements designed to
streamline the site journey
from first click to last click.
05 Web DevelopmentGreene King Manchester City
Our beautifully designed The hospitality sales team
Function Rooms website at Manchester City needed
for Greene King featured a a modern way to sell the
wide range of content rich various suites and hospitality
pub landing pages and a boxes at the Etihad Stadium.
clever little search engine. Step forward Red C with an
It’s been a massive success, enterprise iPad app that
and after a brief London allowed them to showcase all
based test, it’s now being of the venues in beautiful HD.
rolled out nationwide.
Bensons for Beds
We designed the flagship website
for Bensons for Beds, which
featured over 1,600 SKUs and
utilised Magento and Fredhopper.
In addition to this site we also
designed a sister site for value
brand BedShed.
Fish
To launch a new Travel Insurance
proposition for Fish, we were given
the responsibility of researching user
requirements, intent and interactivity
onsite. It became apparent that the
existing site templates and structures
weren’t suitable. So we developed
bespoke block-built templates and
wireframed how these would work. AGA
They were designed to be responsive,
When the prestigious cooker
sectioned to guide a user through the
brand needed a new website, we
pages, feature strong CTAs, FAQs and
brought our design, writing and
make it easy to understand and follow
build abilities to the table. The site,
the journey from research through
created using the Umbraco CMS,
to purchase. As a result of this work,
helps AGA showcase their range
the remainder of the products will
of products and accessories and is
soon begin to follow the same logic
fully optimised by our SEO experts.
and utilise the research and learnings
from this initial project.
05 Web DevelopmentWe designed direct mail Police Mutual
with charm
Since 2018 we have been
responsible for all of Police
Mutual’s direct mail across car
and home insurance, mortgages
and savings. We have pushed the
Bupa creative boundaries far further
than the business has done in the
From working with past and the results achieved to
intermediaries to helping the date have more than exceeded
corporate team engage with expectation. For example, a recent
a wide range of organisations, savings campaign outperformed
our work with Bupa requires its target by an astonishing 300%.
us to have an in-depth
knowledge of their products, In addition, we have also been
business, customers and responsible for several other
compliance department. key offline projects, including
refreshing all of Police Mutual’s
product literature, field marketing
collateral and a number of
hardworking press adverts.
Studio
We have been working with
Studio since 2019, looking
Great Rail Journeys at how we can strengthen
After winning a 3 way pitch, we their print offering and
worked with Great Rail Journeys direct mail work. In October
across all their marketing mix, 2020 we sent out a cold DM
including brochure production piece to over 1.3 million
and direct mail. We worked closely customers showcasing
with the internal teams to move the range of products,
away from a price and offer driven the value and offering
model to one that relied more from Studio. This mailing
on adding value and inspiration. exceeded all expectations
We introduced editorial content and performed incredibly
that looked to reflect their passion well for the client.
and expertise in the sector.
06 Direct MailSwinton Insurance ResponseTap
Our extensive direct mail knowledge Our creative and innovative
and passion for engaging with niche approach to lead generation
audiences has delivered record call has reaped the rewards
volumes for Swinton’s Specialist for call tracking provider,
Units and helped them increase ResponseTap. Not only have
their market share with consumers. our campaigns delivered
huge volumes of leads, but
During our relationship we have
they’ve helped improve
been responsible for creating
brand awareness both in
successful direct mail campaigns
the UK and the US.
that have helped achieve several
key business objectives including
reducing churn, increasing cross-
sell and upsell and reactivating
lapsed customers.
Freemans Grattan Holdings Royal London
We’ve worked with Freemans We create hard working direct
Grattan Holdings for 15 years and mail for Royal London and
for a large part of that relationship have done now for a number
we partnered with several brands of years. We consistently beat
including Freemans, Grattan, Look their banker packs – in fact,
Again, Curvissa and Bon Prix, to this pack uplifted results by
create hardworking and engaging an amazing 32%!
direct mail that tackled several
key business objectives, such as
migrating customers from one
brand to another, reactivating
lapsed customers, converting cash
customers into credit customers
and increasing order frequency.
JD Williams Avalon
Our direct marketing and We’ve delivered real numbers Mr A B Sample,
design expertise helps JD for Avalon Funeral Plans via both
Sampleville,
1 Sample Street,
AB1 2CD
Williams across a number of direct mail and email marketing.
their brands. From impactful Discussing a funeral is never
mailings for Fashion World easy, so we helped make the
to press adverts for Marisota conversation easier. Not only
and rebranding work for giving customers reassurance,
High & Mighty… JD Williams but the advice they need to
has worked with us from make a choice that’s right for
day one and is a valued them, and their families.
client to this day. Mr A B Sample,
Sampleville,
1 Sample Street,
Samplevillage
Sampletown
AB1 2CD
06 Direct MailGreat results always start with a conversation. If you like what you’ve seen, we would love to arrange a chat: 0161 872 1361 chat@redcmarketing.com Red C, Anchorage 1, Anchorage Quay, Manchester M50 3YL.
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