Cross-Border Online Shopping on eBay Korea - June 14, 2018 l YESEUL OH l - Austrade

Cross-Border Online Shopping
on eBay Korea

June 14, 2018 l YESEUL OH l yeseoh@ebay.com

CONTENTS

                      Cross-border
 eBay Korea                                  Sales process
                     online shopping

 •   Our platforms   •   Transactions   •   How to be a Global seller
 •   Our services    •   Best sellers   •   Partnerships with us

eBay Korea
The largest e-Commerce company
                                               100 million
                                               Monthly Visitors
               $13 billion           64%
               Sales volume          Koreans
               (Korea’s e-Commerce
                 was $71B in 2017)

               $340 million                    50%
               CBT Inbound                     Mobile Sales
               Sales volume

eBay Korea
Operates three localized platforms ; Gmarket, Auction, and G9.

         Inbound
           CBT
                                                                                 Mobile

        Prime deals

                                                                                Payment

          Brands           Korea’s largest
                            e-commerce                        Korea’s first
                                             Korea’s first   Curation service
                                                                                Experience
                                             e-commerce
         Retailers

OUR PLATFORMS
                           http://gmarket.co.kr

No.1 Online Shopping in Korea, Gmarket
64% of the total population is using Gmarket
It has gained young buyers through fashion
items, trendy events and a brand marketing
with K-pop Idols.

OUR PLATFORMS
                        http://auction.co.kr

 1st and Representative Online Shopping, Auction
 48% of the total population buy items
 on Auction.
 It has worked with pet products,
 electric goods, and household goods.

OUR PLATFORMS

             http://www.g9.co.kr

G9 is the newest site offering a curation service.
G9 is a unique platform to expose
new brands to fulfill the younger
generation’s needs through various
promotions such as ‘Premium G9’ for
luxury and brand-name products and
‘shop by country’ for cross-border
shopping.

OUR SERVICES
In order to keep a leading position in the
competitive online retail market,
Ebay Korea is still deeply committed to the
innovation of our services;
Smile pay, Smile shipping, Smile box, and
Smile club.

CROSS-BORDER ONLINE SHOPPING
Korea’s CBT shopping accounted for $2 billion in 2017 that is the highest sales growth so far.
Ebay Korea’s CBT inbound shared $340 million almost 20% of the total sales.

By transaction numbers

      56%             17%              15%                     9%                   2%
                                             *In the case of Japan, the transactions was
                                                      0.9 M (2016) 2 M (2017)

By category                                           The growth rate was 103%

       21%                  12%                12%                      12%                    9%
 Health supplements     Cosmetics              Food                    Clothes             Electric goods

eBay KOREA CBT
Best sellers on Gmarket
*It varies depending on seasons and trend.

Australia's Best sellers on Gmarket

STEPS OF SALES PROCESS
      *ESM is a seller solution to control all process for sales

                                                                                                  *No fee for listing, singing into acco
                                                                                                  unt, extra credit card fees or a remitt
                                                                                                               ance charge

                       Upload items                                Direct overseas               Deposit payment into you
                                                                                                 r artificial account and re
                    via ESM in Korean                                  shipping                  mit it into a bank account

Sign into your seller                                                                                                             Continuous managing
   account With                                                                The sales fee is charged                         Customer service in Korean
                                                    Sell items
Australian business                                                                per transaction                                    Fast shipping
    license and                                                                                                                     Competitive price
  a bank account
                                                *Marketing promotions,           *The sales fee is 10~12%
                                          prime deals or advert you products    depending on the categories

Partnerships with eBay Korea

 Rakuten   LouisaViaRome   Strawberrynet   Ople.com
  Japan         Italy       Hong Kong       The US

Partnerships with eBay Korea
Created a launching promotion with LVR

                                         Listed more than 20,000 items
                                             and had 75,000 visitors

Partnerships with eBay Korea
Promoted Japanese goods with TOP sellers

                                           During the promotion(for a week),
                                              total GMV was $11 million.

Thank you.