DETAILED 2022 PROGRAM - Supercell Dance Festival
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DETAILED 2022 PROGRAM
CONTENTS
3 STAFFING AND OPERATIONS
6 2022 PROGRAM OVERVIEW
8 DANCE EDUCATORS CONFERENCE
10 MINI MAKERS COMMISSIONING PROGRAM
11 -SCAPE DIGITAL DANCE RESIDENCY
13 HOTA HOME COMPANIES
14 AUDIENCE DEVELOPMENT PROGRAM
15 THE BUREAU
16 ACTIONS & TIMELINE - OPERATIONS
27 ACTIONS & TIMELINE - TOWARDS 2023 FESTIVAL
Image: Jade Ellis, 2021
Image by Jade Ellis STAFFING & OPERATIONS LEAD UP TO 2022 Supercell operates on financial year accounting. Despite COVID implications on finances, programming and audiences in 2020 and 2021, we had a number of opportunities to reset our business intentions. These included: a new board a new partnership with HOTA sector consultations and networking events the creation of a First Nations and Access and Inclusion Action Plans government lobbying at city, state and federal levels. Supercell is proud of our intense pivot to focus on audience development, donor strategies and the development of Queensland specific products. Supporting Supercell with vital Arts Queensland operational funding commencing in 2022 is a unique opportunity for the state to invest in future operations, in turn investing in the future of dance. STAFF Operational funding from Gold Coast City Council and Arts Queensland is urgently needed to ensure the festival team is able to deliver continued exceptional quality activities, and achieve key goals for audience development, sector development and operational stability. Funding is sought to provide for six staff members, including: Festival Director Business Director Program Producer Communications and Digital Marketing Coordinator Production Manager Bookkeeper
FESTIVAL DIRECTOR
(CO-LEADERSHIP OF SUPERCELL WITH BUSINESS DIRECTOR)
Kate Usher
3 days per week, scaling up to full time hours six weeks from festival start date. This role is
a sitting Management Committee member.
Responsibilities include:
Curation + Programming
Strategic Finances and working for diversified income sources
Stakeholders and Partnerships, both for artistic programming and financial
frameworks.
Relationship management and advocacy with City, State and Federal governments -
profile, investment and cultural tourism
Audience Development lead for Studio Sector and Secondary Dance Educators
Grant Writing
Budget review and management
Management Committee and Governance lead
BUSINESS DIRECTOR
(CO-LEADERSHIP OF SUPERCELL WITH FESTIVAL DIRECTOR)
To be recruited pending successful operational funding.
3 days per week, year round. This role does not sit on the Management Committee.
Responsibilities include:
Corporate Development
Donors Strategy and stewardship
Budget creation and management in liaison with Festival Director and Management
Committee Treasurer
Operations Management including administration, compliance and HR
Management of Contract Staff for festival engagements
Grant Writing -- specifically trusts and foundations
Sector and Community consultation lead, with a focus on Access and Inclusion and
First Nations
Compliance with Cultural Competency training and best practice initiatives
PROGRAM PRODUCER
Identified: Jade Ellis. To be engaged pending successful operational funding.
9 months/year at 2 days per week, scaling up to full time six weeks before festival start
date.
Responsibilities:
Delivery of festival with Festival Director, Business Director
Management of artists, from contracting to evaluation
Management of Volunteers and Interns
Liaison between Supercell festival and HOTA team for successful delivery
Producing lead on annual program offerings
COMMUNICATIONS AND DIGITAL MARKETING COORDINATOR Identified: Erin O’Rourke. To be engaged pending successful operational funding. Responsibilities: Ongoing development and maintenance of the Supercell website Monthly newsletters to subscribers, as well as special newsletters for events, activities and news Creation of digital content for social media Management of Supercell Facebook and Instagram Liaison with sector for cross-promotions of activities and events across Queensland Management of The Bureau: Artist Forecasts and accompanying publications CRM systems management Coordination of digital marketing content between Supercell and HOTA Communications Teams. PRODUCTION MANAGER To be recruited pending successful operational funding. 6 month contract at 3 days per week leading up to each festival, on festival years. Responsibilities: Scoping of festival projects to realisation Technical Requirements HOTA Venue Liaison Freight and transport Logistics Health and Safety and development of risk assessments Costings of Venue Staff BOOKKEEPER 1 day per week/ year round To be identified pending successful operational funding. Gold Coast based small business. This staffing structure works in tandem and supported by HOTA team including: Director Programming: Virginia Hyman Producer - Local Sector: Ashleigh Wheeler Associate Producer for festival delivery: Pru Wilson HOTA Marketing and Communications team HOTA Education team HOTA Production Managers and Technical staffing Supercell also engages PR company M10 on the Gold Coast for festival delivery.
PROGRAM overview
2022
PROJECTS DESCRIPTION GCCC CULTURAL AIMS +
STRATEGY OUTCOMES
ALIGNMENT
2022
MARCH
Educators A one day annual Distinctly Gold Coast In collaboration with
Choreographic conference, Industry / cultural event Ausdance Educators
highlighting lifestyle
Conference supporting education Local artists well supported
Queensland (AEQ) (the
leaders with tailored Growing reputation for cultural state’s professional
professional tourism & unique visitor association) and HOTA
development and experiences Education team.
Place where culture is everyday
networking More residents actively
Secures future
opportunities. participating in arts and culture Supercell audiences
Cultural places and creative and advocates.
spaces woven into fabric of GC Responds to proven
life – local, accessible, integrated.
Community values cultural heritage
demand by delivering
Greater recognition and a high-quality service.
promotion of our Indigenous Income generating
heritage and culture. activity.
Creativity creates opportunity
Dynamic collaborative working
environments
JULY/AUGUST
Mini Makers Two paid residencies, Distinctly Gold Coast Sector nourishment.
focus on supporting Local artists well supported. Supporting new work
A richness of cultural experiences
culturally and that celebrate and express our
development with
linguistically diverse diversity independent artists.
(CALD) artists to create Culture is everyday Queensland as a leader
new works. Our culturally diverse population in authentic storytelling
expressing their culture and
connecting with the broader
for civic engagement.
community. Expand cannon of
Community values its local heritage contemporary dance
Civic spaces explore our cultural with artform
heritage.
Creativity creates opportunity
development.
Incubators that support Profile voices and
innovation and entrepreneurial provide equitable
approaches. pathways for CALD
artists.
Guaranteed
presentation outcome
with Supercell and
HOTA.
PROGRAM OVERVIEW
2022
PROJECTS DESCRIPTION GCCC CULTURAL AIMS +
STRATEGY OUTCOMES
ALIGNMENT
NOVEMBER Distinctly Gold Coast
Industry / cultural events
-SCAPE Digital A two day highlighting lifestyle. Sector nourishment.
Dance workshop/residency for Local artists well supported Cultivating digital capacity.
Growing reputation for cultural
Residency artists to expand their Artists in process and
tourism & unique visitor
skill-set in digital dance experiences product.
projects. Culture is everyday Online residency with
Creative spaces local, accessible,
Supercell artists around
integrated and humming with
A free professional opportunity the world.
development Creativity creates opportunity Building online audiences.
Our artists exploring digital
opportunity for artists in Removing some financial
platforms and state of the art
2022. technology. and social barriers to
Dynamic collaborative working access cultural
environments. experiences through use
An increase in import, export for
cultural product. of IGTV.
ONGOING
The Bureau: Online curated Distinctly Gold Coast Critical dialogue on Art
An eclectic and dynamic mix of
Artist Forecasts magazine, with for social cohesion and
cultural programming from
monthly writings by headliner to underground. civic engagement
local, national and A richness of cultural experiences Profiling of artists
that celebrate and express our
international artists. Sharing stories with
diversity.
Culture is everyday audiences
Urban renewal and social change Building the narrative
activated by arts and culture.
of “exquisite dance
Our culturally diverse population
expressing their culture happens here”
Creativity creates opportunity
Our artists and community
exploring digital platforms
Audience Focus on Studio Distinctly Gold Coast Converting this dance-
A constellation of local villages
Development Dance Sector in the loving and engaged
celebrated for their distinct cultural
Gold Coast region. characteristics. audience into ticket
Expanding our A richness of cultural experiences that buyers through
celebrate and express our diversity.
audiences on the strategic consultations
Culture is everyday
Gold Coast by Programming that engages our young and activities.
activating those who people and their families. Building artform
Valuing cultural heritage
already have a love sustainability.
Citywide identification of our heritage
for dance. and character places. Bridging communities
Year round Creativity creates opportunity and consolidating
Nationally significant arts companies
consultation and audiences.
located on the Gold Coast.
engagement with Attraction and retention of artists and 150 Gold Coast dance
critical energy. cultural industries to the Gold Coast. studios = approx.
20,000 young people
and their families.
DANCE The conference is:
EDUCATORS Focused on choreographic
CHOREOGRAPHIC skills for the classroom,
through deep access to a range
CONFERENCE of national and international
choreographers. By linking
WITH AUSDANCE EDUCATORS artists from across cultural
QUEENSLAND (AEQ) + HOTA dance spaces, commercial
practices and contemporary
ANNUALLY IN MARCH practice, the program delivers
choreographic pedagogy, skill
development and technique
training.
With the support of HOTA and in Designed in direct response to
consultation with the Ausdance Educators curriculum requirements,
Queensland (AEQ), Supercell presents a providing necessary
day of choreographic skill development professional development to
tailored specially to secondary dance ensure educators have
educators. This includes practical knowledge and confidence to
workshops, performances, hosted continue delivering high quality
discussions and networking activities to dance education.
spark new ideas for the classroom and Contributing to a thriving and
connect educators from around the state. connected education
community, simultaneously
By partnering with the professional cultivating advocates for
association body for secondary dance Supercell and future audiences
teachers (AEQ), Supercell ensures it is through deeper connections
consulting with teachers from across with school students.
diverse education perspectives, with
representatives from Education
2022 PROGRAMMING
Queensland, Catholic Education and
HIGHLIGHTS:
private and independent high schools.
This event is co-presented with HOTA.
With these partners, Supercell can deliver Guest Choreographer:
bespoke education services, building Choreographic workshop and Q&A -
organisational capacity and audience Stephanie Lake (VIC)
reach. Osmotherley Award Ceremony for
excellence in dance education,
presented by the AEQ Committee
HOTA x Supercell presents ‘This Ain’t
No Pussy Show’ by Kate Harman
(The Farm) and Q&A with the artists
and creatives, exclusively for Dance
Educators
MINI MAKERS
SUPPORTING THE EXPANSION
OF QUEENSLAND-BASED
CULTURALLY AND
LINGUISTICALLY DIVERSE
CONTEMPORARY DANCE
CREATION
JULY / AUGUST 2022
The original Makers Program took place in 2021
and was a large-scale one of a kind national
commissioning program for the development of
new works from Australian artists. This multi-tiered
residency program offers emerging and
established artists from around the country long-
term support, with Supercell committing to
presentation at the festival in 2023 or 2025.
From the success of the 2021 Makers Program, and
in direct response to needs articulated by
independent artists, companies and collectives,
Supercell will continue the Makers Program in a
reduced format on festival ‘off years’. The Mini
Makers scheduling complements the timelines of
national creative residences including The Keir
Choreographic Award (VIC) and March Dance
(NSW).
FORMAT
4 residencies for CALD artists (2022 and 2023)
2 Interstate and/or National Representatives as
Mentors/Provocateurs
The development of work for Black Box
Theatre contexts and site-specific work on
precinct, utilising the range of available spaces
at HOTA
1 week residency at HOTA and a work-in-
development public showing
2021 Makers Program WIP Showing of RINSE by Amrita
Hepi. Image by Scott Blezner
Bollywood Workshop with Drea Choreo as part of Mini Fest 2021. Image by Jade Ellis
MINI MAKERS AT A GLANCE:
Increases financially-supported opportunities and strengthens pathways
from creation to presentation for CALD artists
Sets bench-marks for diversity within future Supercell programming, a key
recommendation from Supercell’s recent Access and Inclusion Plan
consultation
Seeks to support works that reflect the diversity of Queensland stories
Contextualising makers with broader national narratives and expands the
networks of local artists by connecting makers with renowned mentors and
provocateurs from intra/interstate
Exposes artists to critical peers for quality of work development
Builds dance literacy by bringing audiences closer to the making process of
dance works through open studios, work-in-progress showings, Q&A
opportunities and online content development
Generates community of practice on the GC by bringing together the
companies and independent artists across dance and allied fields such as
visual arts and music-SCAPE
DIGITAL
DANCE
WITH THE SAMAYA WIVES.
PRESENTED ACROSS IGTV AND
WITH THE GOLD COAST FILM
FESTIVAL
NOVEMBER 2022
We look to our screens for world news, CULTIVATING GLOBAL DIGITAL
for holiday dreaming, for political SPACES AND EXPLORING THE
debate, connection and escape. NEW FRONTIERS OF DANCE
COVID-19 has changed the way we
CREATION FOR ARTIST AND
AUDIENCE ALIKE.
consume. With digitisation at the
forefront of modern culture, our -Scape The -Scape program is:
residency embraces the possibility of Creating innovative digital content
dance in our pockets. Capturing macro that is relevant to now.
and micro, virtual and live, global and Promoting the democratisation of art
local, this is digital dance bringing big and culture by using accessible
scenes to little screens. platforms (ie. IGTV) to break down
financial and social barriers to
-Scape is an online residency, an audiences engaging with the works.
opportunity for artists to be supported Developing cross-artform relationships
in the creation of new dance films. between dancers, choreographers and
Following professional development filmmakers, photographers - sparking
with renowned artists The Samaya new collaborations for future projects
Wives, artist participants create their Connecting international leaders in the
own short dance films which are field with local artists for skill
launched as a virtual screening on development and exchange
Supercell's Instagram TV, followed by a Re-connecting Supercell international
live screening at home venue, HOTA. guest artists in research and process
with Queensland artists
Generating digital dance product-SCAPE FACILITATED BY
THE SAMAYA WIVES
The Samaya Wives come together in life
and creation as a multi-disciplinary duo
to explore the many colours and tones of
what it means to be alive on this earth
and reveal the innate one-ness that
ultimately links us all. The fusion of their
respective expertise in Dance,
Photography and Film enables them to
communicate through external imagery
the internal world of the human psyche.
Recent appreciations include two time
winner of the international 60 second
dance film competition ( Finland and
Denmark), winner of best film in FAD film
festival (USA), Portland Dance Film
Festival (USA) & Berlin Motion Picture
festival, Two time winner Australian
Dance Award for Excellence in Dance on
Film 2018/2020, winner of most wonderful
film at the IPFF 2020. The Samaya Wives
have also presented a live performance
work with film at Komische Oper in
Berlin, produced by Staats Ballett Berlin.
STILLS FROM THE 2021 -SCAPE RESIDENTS.
CLICK HERE TO CHECK OUT THE FULL PROGRAM ON
SUPERCELL'S IGTVBackground image by Jade Ellis
EVERYBODY NOW
HOTA POSITIVE ENERGY
HOME A large scale, en-masse community
engagement and live participation
COMPANIES outcome for Supercell.
In tandem with our audience
Supercell is in a unique position as a
development, Everybody Now directs
HOTA supported Home Company and
this offering to capture new and existing
a presenter. Together we can uplift
lovers of Supercell through an
our fellow Home Companies, The
opportunity to be part of a 6 month
Farm, Everybody Now and Gold Coast
process culminating in a large-scale,
Film Festival.
festival opening performance in 2023
and 2025.
Supercell’s commitment is to the
greater dance ecology. By
collaborating with HOTA Home THE FARM
Companies, Supercell can generate BARE BONES
critical mass, sector cross promotion
A unique three day intensive with
and ongoing support aligned with the
leading artists and practitioners, set
festival. Through the following
between The FarmHouse studio, the
programs, Supercell supports other
beach and the great outdoors. This
arts leaders in the sector to nourish
includes technique classes, research
the next generation of artists, engage
workshops focusing on the mind and
with diverse communities and expand
body, studio showing and discussions,
the artform into new technologies.
with time in between for the
participants to connect with each other.
Held on the Gold Coast during Supercell
festival season, visiting artists and locals
alike engage with both events.
GOLD COAST FILM
FESTIVAL
Following the success of the 2021 -Scape
digital dance residency, Supercell
partners with Gold Coast Film Festival to
offer a physical presentation platform to
share works on the big screen.
Audiences will delight in seeing artists
use technology to push the artform, plus
an opportunity to use this medium to
capture new audiences for dance.PROGRAM ACTIVITIES
HYPERLOCAL AUDIENCE
DEVELOPMENT
ONGOING
CONNECTIONS
Supercell acknowledges the diversity of CONNECT STUDIOS TO
people in Queensland. We believe all THE PROFESSIONAL
bodies are dancing bodies. However, a DANCE SECTOR,
feasible next step in expanding our BRIDGING THE GAP BY
audiences on the Gold Coast is to activate OFFERING RICH ARTS
those already with a love for dance in the EXPERIENCES FOR
private dance studio sector. DEVELOPMENT AND
LEARNING.
The Gold Coast is home to a thriving
private dance studio sector, with
approximately 150 dance schools in the
region. Supercell has identified this
demographic and sector of dance as a
prime market for future festival audiences.
Driving engagement with this sector
during 2022 will mean accessing
approximately 20 000 young dance
enthusiasts and their families.
HOTA is already engaging with this sector
through their allied programming of more
traditional dance experiences (ballet,
musicals, commercial dance) and as host
of many end-of-year concerts and
eisteddfods. This familiarity and
connection to the venue will be the
jumping off point for Supercell to develop
meaningful relationships with these
businesses.
Image by Jade EllisTHE BUREAU:
ARTIST FORECASTS
ONGOING MONTHLY
The Bureau is a curated blog, a monthly
PERSPECTIVES ON THE
provocation from a local, national or
WORLD FROM ARTISTS
international artist. Shared across
ACROSS AUSTRALIA.
Supercell’s social media platforms and
delivered directly to our subscribers for
NEW MONTH, NEW
FREE, the writings offer insights into our
ARTIST, NEW
artist’s relationships to relevant topics of
PERSPECTIVE.
our communities. Each perspective will
differ, talking to a range of topics, from
TUNE IN TO THE
current global trends, inclusivity and
BUREAU.
diversity to our new relationship with the
digital realm.
CLICK TO READ
Generating critical discourse in THE BUREAU
contemporary dance practice, these
writings also create relevant resources for
practicing artists and another touch point
for festival audiences to connect and learn
about current contemporary practices
that re-contextualize the world around us.
In line with our Access and Inclusion Plan,
all articles are available on our website in
text format and as an audio recording. This
lends itself to future iteration of The
Bureau as a podcast series and online
magazine.
Supercell pays an honorarium fee for each
writer to create a bespoke article for The
Bureau.
Image by Jade EllisACTIONS AND TIMELINE
DEVELOPMENT AND OPERATIONS
Jan-Feb 2022
Undertake desk research to identify a complete list of schools to
make contact
Introduction emails to introduce Supercell and future planning.
Follow up phone calls for initial consultations.
Develop print material for studios, introducing Supercell.
Staff recruitment; on-board Bookkeeper.
Looking for studio/office example Danger Den at Coolangatta.
March-April-May 2022
Governance training.
Actioning First Nations Action Plan & Access and Inclusion Plan.
Face to face meetings, introduce Supercell and future plans.
Understand needs and wants from the sector for programming
or project development.
Feedback from studios on narrative and programming to
continue developing stronger relationships with their audiences.
May - June 2022
Use consultations and feedback to develop specific offerings for
this audience to sit alongside the 2023 festival program, including
tailored workshops and events.
July 2022
Invitation to HOTA for VIP backstage tour and networking event,
developing relationships and venue familiarity with studio
directors.
August 2022:
Enact Fundraising Plan
October 2022
Special preview event of Supercell programming, with particular
focus on offerings for students and families, including tailored
workshops and events.
Provide booking incentives for 2023 programming
November - December 2022
Ongoing feedback and reflection upon needs to action where
possibleACTIONS AND TIMELINE
TOWARDS FESTIVAL 2023
January 2022:
Confirm venue holds/spaces and HOTA curatorial goals
Form working group including BIPOC and people with disabilities
to inform programming priorities
February 2022:
Identify program content and engage in conversations with artists
Build accompanying financial forecast
March 2022:
Identify accompanying funding avenues across government
grants, trusts and foundations, corporate sponsorship and box
office
March 2022 - July 2022:
Action Grants and Applications
Ongoing development and shaping of program, focus on
audience development offerings (workshops, masterclasses, open
studios, networking events). Specific development of offerings for
audiences from the studio sector and educators.
July August 2022:
Confirm scope, shape and form of festival and contract
accordingly
September 2022:
Work with HOTA on marketing builds and communications
Create dedicated communication plan in collaboration with HOTA
marketing team
October 2022:
Engage external PR company and prepare for press activities
November - December 2022:
Prepare for launch
Program preview for invited consultants and guests
January 2023:
Launch Supercell Dance Festival 2023, tickets on sale'NON-FESTIVAL' PROGRAM 2022 FORECAST
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