DIGITAL MARKETING TRENDS - Arora Online

DIGITAL MARKETING
TRENDS

OVERVIEW

SOCIAL                      4
  INSTAGRAM                 5
  FACEBOOK                  8
  TIKTOK                    12
  WHATSAPP FOR BUSINESS     13
  SNAPCHAT                  15

INFLUENCER MARKETING        18

CRM & EMAIL                 22
  CRM                       23
  EMAIL                     26

WEBSITE                     28

GOOGLE                      34
  SEO                       35
  GOOGLE ADS                36
  GOOGLE BUSINESS PROFILE   37

SOCIAL

INSTAGRAM
        AUTOMATED DIRECT MESSAGING

WHAT?   Businesses are turning to message automation
        to manage their communication workload.

WHY?    Users send over 400 million messages to
        businesses on Instagram every day.

        Arora Online will set up all your businesses
HOW?    auto responses to the product inquiries and
        customer support requests that pop up.

INSTAGRAM
        IMPORTANT FOR LEAD GENERATION

        More businesses are starting to include Instagram
WHAT?
        as part of (or all of) their sales funnel.

        A key goal for businesses on Instagram should
        be to boost organic leads and conversions
WHY?    coming from the platform. Using Instagram
        Automation has become an essential tool for
        scaling customer support and lead generation.

        Arora Online will set up a Story Mentions trigger
        to automatically respond to DM’s and story
HOW?
        mentions to help your followers feel heard,
        valued, hugged and eager to engage further.

INSTAGRAM
        THE RISE OF CLICK-TO-MESSENGER ADS

WHAT?   Ads you can set up in Facebook Ads Manager.

        Send shoppers into Messenger instead of to
WHY?    a landing page. It sees an 88% open rate and
        56% CTR.

        Arora Online can run with it by asking viewers
HOW?    to DM your business. Tart up the conversation
        and build brand equity.

FACEBOOK
        CUSTOMER JOURNEY MAPPING

WHAT?   The use of a mapping tool is important to track
        consumers through their online journeys.

        Gives a clearer picture of the whole customer
WHY?    journey which allows us to measure the
        value of individual sales channels.

        Arora Online will install and use a mapping
HOW?    tool to allow you to view touch points such as
        landing pages, posts, reviews, and ads that lead
        to specific purchases.

FACEBOOK
        LIVE VIDEOS

WHAT?   Live video events on the Facebook platform
        drive awareness and engagement.

        Facebook Live video views climbed to
WHY?    2 billion viewers in 2021.

HOW?    Arora Online can create and curate the
        live event.

FACEBOOK
        PERSONALISED VIDEO ADS

WHAT?   Personalised video ads are direct video
        messages sent via Facebook Messenger.

WHY?    Facebook videos get 135% more organic reach
        than images.

        Arora Online can add videos to your digital
HOW?
        marketing efforts.

FACEBOOK
        MESSENGER CHATBOTS

        Over 100,000 active Chatbots per month
WHAT?   communicate within Facebook Messenger on
        behalf of brands and customers.

        Chatbots allow for convenient interaction
        between brands and consumers. They can
WHY?    provide automated responses to FAQs and
        minimise marketplace doubt for consumers
        regarding products and service offerings.

        Arora Online will make your customer’s
HOW?    chatbot experience feel as personal and as
        simple as possible.

TIKTOK
        SHORT-FORM VIDEO FOR BRANDS

WHAT?   TikTok is a short form video application that lets
        people share their videos almost immediately.

WHY?    Its main audience is heavily focused on
        Generation Z’s - the audience of the future.

        Arora Online can curate your entire video ad
HOW?    campaign from beginning to end and promote
        via our TiktTok ad account for further sales,
        reach, traffic - all while doing a dance trend.

WHATSAPP FOR BUSINESS
        A PRIMARY TOOL FOR BUSINESS

        Whatsapp for Business is a tool that allows
WHAT?   businesses to automate the sales process through
        conversational workflows.

        WhatsApp for Business provides a platform for
        mobile customer service and ensures effective,
        secure customer interactions with organisations.
WHY?
        Whatsapp for Business offers brands the
        opportunity to conveniently store product
        catalogues & quick replies to FAQs.

        Arora Online can assist with the setup of
        a WhatsApp for Business account tailored to your
HOW?
        needs.

WHATSAPP FOR BUSINESS API
        CHATBOTS FOR CUSTOMER SUPPORT

        Customer support chatbots are being
WHAT?   implemented on the regular for business.

WHY?    The WhatsApp for Business API incorporates
        the use of Chatbots for automated feedback.

HOW?    Arora Online can assist with the setup a
        chatbot to answer all your businesses FAQs.

SNAPCHAT
        SPOTLIGHT CHALLENGES

        With the new challenge feature, creators can
WHAT?   now earn money on its short-form video platform
        Spotlight.

        Rather than rewarding the best performing content,
WHY?    these challenges encourage content creators to use
        specific Lenses, sounds, or topics.

        Arora Online can action influencer campaign
        strategies for your brand that incorporate use of
        Snapchat-specific lenses, sounds and trending
HOW?    content topics in order for your brand to interact
        more effectively with target consumers on the
        platform, or generate hype across an additional
        social touchpoint.

SNAPCHAT
        SOCIAL LISTENING TOOL

        It is a platform-specific marketing tool that allows brands
WHAT?   and marketers to tap into user audiences and observe
        social behaviour.

        Snapchat Trends create a beneficial environment for
WHY?    brands to track new trends and gain insight into topics
        that are top-of-mind with younger consumers.

        Arora Online can take advantage of this listening tool
        to learn what products are discussed and the types of
HOW?
        activities people are taking part in, so we understand how
        to make your brand stand out from competitors.

SNAPCHAT
        AUGMENTED REALITY INTEGRATION

        Snapchat stands out with new augmented reality formats
WHAT?
        that make it easy for brands to generate direct sales.

        Snapchat is a market leader in the way it incorporates
WHY?    augmented reality into its offering, making it a far better
        sales platform, in this regard, than its competitors.

        The role of social commerce, where content shared on
        the network can be closely connected to purchases
        is a top priority for brands. Arora Online can create a
HOW?    sales environment for your brand within Snapchat and
        create a unique, audience focused environment
        focused on AR-integrated filters for commerce or even
        generating awareness.

INFLUENCER MARKETING

INFLUENCER MARKETING
        DATA-DRIVEN MARKETING

WHAT?   Quantifiable data driven returns on influencer marketing.

        The more money brands invest in influencer marketing,
        the more important the ROI becomes. Data is invalua-
WHY?    ble to us when it comes to consulting with brands on the
        KPI’s that matter to them. We use that data to identify the
        influencer accounts that will help you achieve those KPI’s.

        Arora Online will take a data-informed approach to inform
HOW?
        your next influencer marketing campaign.

INFLUENCER MARKETING
        DECONSTRUCTING THE INFLUENCER MARKETING SILO

        Make a bigger impact by understanding that influencer
WHAT?   marketing should not exist as a silo function in the
        marketing mix.

        If we fail to give it a meaningful place within our
WHY?    marketing mix we will generally be waving goodbye to
        some of its greatest benefits.

        Arora Online will maintain a holistic understanding of
        how influencer marketing ties into your other marketing
HOW?
        channels which informs and augments your larger
        strategic goals.

INFLUENCER MARKETING
        CROSS-CHANNEL CAMPAIGNS

        Cross-channel campaigns have become non-negotiable
WHAT?
        for brands in order to meet consumers where they are.

        The average social media user adopts more and more plat-
        forms into their daily use. Cross-channel campaigns are
WHY?
        therefore critical to show relevant content between apps
        including Facebook > Youtube > Instagram > TikTok.

        Arora Online will curate change to create a cross-channel
        campaign that grabs the viewer’s attention directly,
HOW?
        entertains them, and most importantly, rides the waves of
        current viral trends.

CRM & EMAIL

CRM
        AI IS BECOMING A KEY PART OF YOUR CRM

        Artificial intelligence (AI) helps companies automate
WHAT?   routine tasks, deliver fast responses to customers and
        provide accurate insights to sustain business growth.

        Companies are relying on AI automations to reach bulk
        consumer audiences in a more relevant way across
        various digital touchpoints. This method saves time and
WHY?    minimises disconnect between marketers. Consumer
        profiles are updated with personal information that can
        drive engagement and help identify audience interest in
        specific brand offers.

        Arora Online can strategise with our partners to create a
        CRM experience that is relevant to your business and
HOW?
        allows marketers to engage with consumer audiences
        more effectively.

CRM
        LOWER BARRIERS FOR FIRST-TIME ENTRY

        Many businesses are able to utilise CRM tools to attract
WHAT?   new customers due to various options being cheaper and
        more accessible, or relevant for small-to-large businesses.

        CRM tools allow marketers to engage with customers and
        keep communication relevant, by storing and organizing
WHY?
        information about consumers, in a way that helps your
        business build stronger relationships with them.

        Arora Online will craft CRM strategies into the
HOW?    overriding strategy in simpler, better, faster ways to win
        new customers’ business, and keep them happy.

CRM
        TECH STACKS ARE BECOMING SMALLER

        Tech stacks are a combination of programming
WHAT?   languages, frameworks and tools that developers use to
        build web and mobile apps.

        A cheaper and more condensed stack reduces cost,
        and minimises hassle when creating frameworks for
WHY?
        websites and apps, as well as saves time when loading
        information and running app-specific features.

        Arora Online will create more integrations and two-way
HOW?    syncs to ensure that contact data is always updated across
        all apps.

EMAIL
        INTEGRATING INTERACTIVITY

        Businesses are incorporating interactive features to create
WHAT?   a more engaging experience for consumers when reading
        emails and newsletters.

        Interactive elements make your emails more enticing and
        encourage prospects to engage with future emails. Not
WHY?    only are they more engaging, but they can also be used to
        simply convey a greater amount of information, and in a
        more condensed format than traditional, static emails.

        Arora Online can make mailers engaging by incorporating
HOW?    techniques to manipulate users without having to visit
        another page and leave their inbox.

EMAIL
        FOCUSING ON MOBILE

WHAT?   On average, users open 66% of emails on mobile devices.

        Desktops and laptops have seen a decrease in popularity
        for completing business tasks, due to individuals being on
        the go, or prefering the versatility of a more portable de-
WHY?    vice. This development means more users depend on mo-
        bile devices to sift through their inboxes and determine
        what’s worth their time.

        Arora Online will ensure your emails appear and function
        correctly on mobile devices. Make use of a responsive
HOW?
        design for your emails, so they adapt to the device a
        subscriber is using.

WEBSITE

WORDPRESS
        ADOPTION IN LARGE BUSINESSES

        WordPress allows all contributing parties to add content,
WHAT?   media, manage and play a role in the functionality of their
        company’s website.

        WordPress is a potent content management system
        that even the largest of companies rely on to power their
WHY?    websites, including:

            - BBC America
            - Mercedes-Benz
            - The Walt Disney Company
            - Vogue

        Much like Beyoncé, whose energy smashes into your soul,
HOW?    Arora Online will smash your website into WordPress so
        that you can effectively reach your audiences.

WORDPRESS
        DRAG-AND-DROP PAGE BUILDERS

        Use Drag-&-drop page builders without calling
WHAT?
        in the whole reno team.

        Drag-&-drop helps you see exactly what
        your page will look like when the edits are
WHY?    made. And offers beginners the option to
        construct without the need for programmers
        or developers.

        Arora Online can action installing popular drag
HOW?    and drop plugins for your WordPress website
        after it is built.

WORDPRESS
        E-COMMERCE PLUGINS

        WooCommerce + WordPress’s = run your
WHAT?   business more effectively and improve your
        online sales with legitimate customer service.

        • Ease of use with payment gateways.
WHY?    • Inventory maintenance.
        • Immediate customer support and assistance.

HOW?    Arora Online can action the integration of
        e-commerce into your site with ease.

WORDPRESS
        AUGMENTED REALITY

        Improve how people shop online by adding a
WHAT?   computer-generated image over a photograph
        or real world view.

        Use this technology in your e-commerce
WHY?    website to provide customers with a more
        functional look at the products and it’s cool...
        Be cool.

        Arora Online can action the use of a simple
HOW?    plugin for WooCommerce for users to interact
        seamlessly with websites using AR.

WORDPRESS
        VOICE SEARCH

        Siri, Alexa, and other voice-activated search
        assistants are growing in popularity so quickly that
WHAT?   by 2025, you may as well voice search constantly.

        Consider how you can leverage WordPress’ SEO
WHY?    features for voice search optimization to drive
        traffic to your site.

        Arora Online will intercept the spoken words of
        searchers by using keywords that relate to how
HOW?    people speak versus how they type, as well as
        generate content that match questions your
        audience is likely to ask when searching.

GOOGLE

SEO
        LONG-FORM DRIVES ENGAGEMENT

WHAT?   Long-form content gets more traffic and more
        shares than short-form content.

WHY?    This will keep readers engaged and have your
        site rank higher in search results.

        Arora Online will captivate your audience by
HOW?    crafting a thrilling long-form content strategy
        and implementing it.

GOOGLE ADS
        A NEED FOR FIRST-PARTY DATA

        Facebook, Google, and Apple limit the data available to
WHAT?   digital advertisers, so we need to use first party-data
        (cookies and add milk for love and other drugs.)

WHY?    You need the data for CRM, lead generation and well… data.

        Arora Online will allow ethical & legally-compliant cookie
        policies to pop up in order to collect data like:

        • Names and email addresses of people who fill out forms or
          contact you through your website.
HOW?    • People who’ve registered an account, made a purchase, etc.
        • Existing clients, customers, partners, or leads.
        • Place integrations between various systems so we can
          extract, share, and act on the insights your business needs.
        • Use Google Ads, chatbots, and even newsletter/ mailing
          list sign-ups.

GOOGLE BUSINESS PROFILE
        THE NEW GOOGLE MY BUSINESS

        Business profile is a free listing from Google, and
        allows you to provide details and photos of your business,
WHAT?   including your location, services, and products. It is also
        the first thing your customers see when they search for
        your business.

        Whether you’re looking for foot traffic or web traffic,
        Google is the ultimate search referrer. Business Profile
WHY?
        helps ensure that people find your business when looking
        for products and services like yours in their local area.

        Let Arora Online deal with the fuss of setting up and
        verifying your Google Business Profile and listing.
HOW?
        We’ll even maintain the listing to keep your business
        discoverable and at the top of searches, ‘cause… amazing.

THANK YOU
      CONTACT US:

  info@aroraonline.co.za
      +27 82 553 1031

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