DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing

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DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing
Hair By Elle Schoemaker – Stelios Papas Toowong

     DIGITAL
     SOCIAL MEDIA
     EDM’S                                                        PRINT
     MAGAZINES                                                   HAIRBIZ
                                                              BEAUTY BIZ
                                                             BARBERSHOP
     COMPETITIONS                                          INSALON MAGS
     HOT SHOTS TEAM
     BEAUTY SQUAD
                                                              AWARDS
                               AUSTRALIAN HAIR INDUSTRY AWARDS - CREATIVE
                              AUSTRALIAN HAIR INDUSTRY AWARDS - BUSINESS
                                       AUSTRALIAN MODERN BARBER AWARDS
                                     AUSTRALIAN BEAUTY INDUSTRY AWARDS
DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing
p ubli s hin g

  ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS PRINTED AND DIGITAL TRADE
 MAGAZINES, MEDIA CHANNELS, EVENTS, AWARDS AND COMPETITIONS TO THE HAIR,
                       BEAUTY AND BARBER INDUSTRIES

                     IMPORTANT FACTS
 Regular distribution of Magazines to 23,000+ small business
owners, managers, hair stylists, beauty therapists and barbers.

69,000+ Readers across all three titles based on 3:1 readership
      30,000+ fans on Facebook all organically achieved
   40,000+ followers on Instagram all organically achieved
  20,000+ opt in email addresses on mocha email database

  mocha publishing is made up of a professional team, who have unparalleled combined
experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

                   PUBLISHER                             ADVERTISING SALES
                  Linda Woodhead                                Nina Barbara
            linda@mochapublishing.com.au                 Sales & Marketing Manager
                                                        nina@mochapublishing.com.au
              EDITORIAL - HAIRBIZ                           Ph: 0407 497 989
                  Lousie May - Editor
            louise@mochapublishing.com.au                      ARTWORK
                 Ph: 0400 919 095                      Kellie Woodhead - Art Director
                                                       kellie@mochapublishing.com.au
            EDITORIAL - BEAUTYBIZ
                Clare Lamberth - Editor                   ADMINISTRATION
             clare@mochapublishing.com.au                     Jess Richmond
                  Ph: 0414 200 707                          Office Manager/PA
                                                        jes@mochapublishing.com.au
          EDITORIAL - BARBERSHOP
                Rex Silver - Editor                     GENERAL ENQUIRIES
            rex@mochapublishing.com.au                  mail@mochapublishing.com.au
               Ph: 0403 604 280

     Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212
Email: mail@mochapublishing.com.au           Website: www.mochapublishing.com.au
DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing
PRINT
               Hair by Bruno Marc & Marc Antoni Artistic Team

HAIRBIZ
BEAUTY BIZ
BARBERSHOP
INSALON MAGS
DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing
HAIRBIZ                                                                                                  PRINT
 Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia.
 With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media
 vehicle in which to promote your products and services.

 NO. OF COPIES BY STATE
 NSW			4200
 VIC			3450
 QLD			2520
 SA			1100
 WA			 990
 ACT		          150
 TAS			 120
 NT		            65
 Additional		   100
 TOTAL      		 12765

 DEADLINES
  ISSUE                           EDITORIAL                AD COPY               In salon Week Commencing
  Year 15 Issue 1 2021            December 11              December 18           January 18
  Year 15 Issue 2 2021            February 12              February 19           March 15
  Year 15 Issue 3 2021            April 16                 April 23              May 17
  Year 15 Issue 4 2021            June 18                  June 25               July 12
  Year 15 Issue 5 2021            August 13                August 20             September 13
  Year 15 Issue 6 2021            October 11               October 18            November 15
  Year 16 Issue 1 2022            December 10              December 17           January 17

 RATES
 EXC GST
  SIZE                                            CASUAL (AUD)
  Front Cover                                     $4300.00
  Front Cover Package (FC, IFC, Pg1)              $8050.00
  Back Cover                                      $3990.00
  Inside Front Cover/Inside Back Cover            $3210.00
  Double Page Spread                              $5560.00
  Full Page                                       $2920.00
  1/2 Page                                        $1760.00
  1/3 Page                                        $1320.00
  1/4 Page                                        $1020.00

 6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE
 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000
 > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN
 OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
BEAUTY BIZ                                                                                                PRINT
 Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa
 throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience
 and provides a media vehicle in which to promote your products and services.
 NO. OF COPIES BY STATE
 NSW			2400
 VIC			1800
 QLD			1500
 SA			 400
 WA			 750
 TAS			 320
 ACT			 120
 NT			         40
 ADDITIONAL		 200
 TOTAL		                  7530

 DEADLINES
  ISSUE                           EDITORIAL                 Ad Copy              In salon Week Commencing
  Year 14 Issue 1 2021            January 18                January 25           February 15
  Year 14 Issue 2 2021            March 15                  March 22             April 12
  Year 14 Issue 3 2021            May 17                    May 24               June 14
  Year 14 Issue 4 2021            July 12                   July 19              August 09
  Year 14 Issue 5 2021            September 13              September 21         October 11
  Year 14 Issue 6 2021            November 15               November 22          December 13

 RATES EXC         GST

  SIZE                                            CASUAL (AUD)
  Front Cover                                     $4020.00
  Front Cover Package (FC, IFC, Pg1)              $6570.00
  Back Cover                                      $3140.00
  Inside Front Cover/Inside Back Cover            $2800.00
  Double Page Spread                              $4670.00
  Full Page                                       $2550.00
  1/2 Page                                        $1460.00
  1/3 Page                                        $1160.00
  1/4 Page                                        $870.00

 6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE
  10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000
  > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN
  OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
BARBERSHOP                                                                                                PRINT
 BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and
 Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted
 audience and provides a media vehicle
 in which to promote your products and
 services. Barber Shop is also subscribed
 to by a number of the 12,000 hair
 salons throughout Australia.
 NO OF COPIES BY CATEGORY
 MENS HAIR SALONS		 940
 BARBERSHOPS			2020
 UNISEX SALONS
 (SUBSCRIBED)			1000
 ADDITIONAL 			     125
 TOTAL				4085

 DEADLINES
  ISSUE                                  EDITORIAL               Ad Copy               In Shop Week Commencing
  Year 10 issue 1 2021                   February 05             February 12           March 01
  Year 10 issue 2 2021                   May 07                  May 14                May 31
  Year 10 issue 3 2021                   August 02               August 09             August 30
  Year 10 issue 4 2021                   November 01             November 08           November 29

 RATES EXC        GST

  SIZE                                            CASUAL (AUD)
  Front Cover                                     $2200.00
  Front Cover Package (FC, IFC, Pg1)              $4180.00
  Back Cover                                      $1980.00
  Inside Front Cover/Inside Back Cover            $1760.00
  Double Page Spread                              $2750.00
  Full Page                                       $1540.00
  1/2 Page                                        $1100.00
  1/3 Page                                        $880.00
  1/4 Page                                        $660.00

 4 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE
 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000
 > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN
 OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
TECHNICAL DATA                                                                                            PRINT
 FILE FORMATS
 Ads to be supplied via email or on usb. If files exceed 10MG please send via a file transfer program
 such as HIGHTAIL or preferably share with us your DROPBOX file. We prefer files ot be in PDF format
 but can also accept in EPS, TIFF or InDesign formats. All files must be supplied in CMYK. Any picture
 elements must be TIFF, JPEG or EPS files.
 IMAGES
 All images should be at an appropriate resolution and scale for the output device. For best results your
 raw images should be at least 300dpi at 100% scaling. ‘Rezing-up’ of images does not always create
 a better image. Neither does scaling or enlarging. The smaller the image, the less it can be enlarged via
 scaling or resolution.
 COLOUR
 All content should be in either CMYK, or greyscale. Using an RGB workspace can produce unexpected
 results, and should only be used by experienced art workers.
 FONTS
 All fonts should be embedded as standard. There should be no exceptions.
 BLEED AND TRIM
 5mm bleed should be allowed in all artwork, and trim offset should be set to 5mm. Having a trim offset
 smaller then the bleed amount will defeat the purpose of allowing bleed at all, as your trims will be inside
 your bleed area. Text to be a minimum of 8mm from edge of page.
 PROOFS
 A colour proof can be supplied with all ads. No responsibility will be accepted for reproduction of the
 advertisement unless a colour proof is sent with the artwork as a frame of reference for the printer and
 all files saved as specified.
 RESPONSIBILITY
 No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of
 the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure
 of an advertisement or any part thereof to appear.
 EDITORIAL
 Copy should be supplied a minimum of 1 week prior to ad copy deadline.
 CANCELLATION
 Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged
 at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size
 from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will
 result in the advertisement under the contract reverting to the appropriate rate for the number of insertions.
 NON-RECEIPT OF MATERIAL
 We have an obligation to you and other advertisers to deliver the magazine on time and therefore material
 MUST be received by the close of business on the material deadline. If not, for current advertisers, existing
 material will be run and for new advertisers a filler advertisement will be run.
 INDEMNITY
 The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the
 advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be
 made available for approval before printing. The publisher reserves the right to cancel any material deemed
 inappropriate. The publisher reserves the right to destroy any material unclaimed after three months.
 TERMS
 Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed.

 Artwork enquires can be emailed to artwork@mochapublishing.com.au
TECHNICAL DATA                                                                           PRINT
 ADVERTISEMENT SIZES:
 A4 MAGAZINE
 A4 MAGAZINE (mm)                  DEPTH x WIDTH (mm)
 Full Page                         297 x 210
 Double Page Spread                297 x 420
 NON BLEED MATERIAL (mm)           DEPTH x WIDTH (mm)
 Full Page                         281 x 194
 2/3 Page                          281 x 124
 1/2 Page Vertical                 281 x 93
 1/2 Page Horizontal               141 x 194
 1/3 Page Vertical                 281 x 60
 1/3 Page Horizontal               94 x 194
 1/4 Page square                   135 x 90
 BLEED MATERIAL (mm)               DEPTH x WIDTH (mm)
 Plus bleed - minimum of 5mm

 DPS Full Page                     297 x 420
 Full Page                         297 x 210
 1/2 Page Vertical                 297 x 101
 1/2 Page Horizontal               149 x 210
 1/3 Page Vertical                 297 x 68
 1/3 Page Horizontal               102 x 210
 Text MUST BE a minimum of 8mm from edge of page
 All marks to be offset by a minimum of 5mm

 Artwork enquires can be emailed to
 artwork@mochapublishing.com.au

                                                                                  SINGLE A4 PAGE
                                                                                    297d x 210w
                                       1/3              1/2       2/3                5mm bleed
                                        V                V         V
                                                                                  281mm 194mm
               1/4                                                                  Maximum
                                                                                     Text Area

                                                                    DOUBLE PAGE SPREAD
                                                                       297d x 420 w
                                                                        5mm bleed

                                                              281mm x 404mm Maximum Text Area
                                                   1/2 H           (allow 16mm for gutter)
                               1/3 H
INSALON MAGS                                                                                                PRINT
 We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought
 possible. We have developed a simple six-step plan:
 1. We discuss your business objectives.
 2. We send through a proposed features list based on our discussion
 3. We interview you and your staff if required and assist you in writing your articles
 4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary.
 5. We design your magazine, and show you proofs for approval.
 6. We send your magazine to print and it arrives on the doorstep of your salon(s)

 We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page
 magazine through to a deluxe magazine to include photographic shoots.
 To make publishing your own magazine more cost effective you can source the support of other local retailers or
 affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target
 marketing to both you and their clients.
 Minimum print run is 1000 for a simple 8-24 page booklet

 The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional
 fee.
 “This was such an easy process! I had wanted to do a magazine for such a long time and when Mocha came along
 it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel
 that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to
 fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.”
                                                                                     Sandy Chong, Suki Hairdressing

 “When I owned The Art of Hair we would always pride ourselves on client satisfaction and thrive to communicate with
 our clients at different levels. As soon as our clients left the salon chair and head out the door, we wanted them
 to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty.
 From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an
 attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing
 an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our
 in-salon magazine was also used as a promotional tool to target new and potential clients.“
                                                                                                             Sharon Blain

 In salon magazines can be produced, printed and converted for online for as little as $4000
                     For more information on In Salon Magazines and costings please contact us.
                   Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212
                      Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au
AWARDS
                Hair by Dee Parker Attwood – Wieselmann Salon

AHIA Creative
AHIA Business
ABIA
AMIA
AMBA
AHIA Business
 The Australian Hair Industry Awards - Business, were       PRIZES INCLUDE
                                                                                                   AWARDS
 launched in 2013 to provide the Australian Hair Industry    •   Beautiful Trophy presented on the night of the AHIA’s
 a much needed and often requested benchmark of              •   Use of the Title of winning category for 12 months
 excellence in business on a state by state basis. With      •   Coveted PR with Lily Blue Communications
 27 categories including the Australian Salon Business       •   Additional prizes
 of the Year, these awards culminate in a gala event
 now held in October of each year. The awards were          SPONSOR RECEIVES
 launched due to industry demand and are judged by an       The AHIA is available for Sponsorship by category.
 independent panel of judges, media, PR and business        Sponsorship packages for the AHIA’s is available on
 specialists.                                               application
                                                             - Exclusive use of the AHIA logo promoting sponsorship
 THE CATEGORIES                                               and support on all corporate and promotional literature
                                                             - Full logo branding on all advertising and promotion
 SALON BUSINESS CATEGORIES                                    regarding the event which includes all pre and post
  Australian Salon Business of the Year                       activity
  NSW/ACT Salon Business of the Year                         - Branding in HAIR BIZ on all pages relating to the
  VIC/TAS/SA Salon Business of the Year                       awards
  QLD Salon Business of the Year                             - Logos on all AHIA promotional activity, brochures,
  WA/NT Salon Business of the Year                            tickets, program, menu etc pre and during the event
  Best Eco Salon                                              - Presentation of their individual category award at the
  Salon Business Newcomer of the Year                         gala event in April
                                                             - Two free tickets to the gala event
 EDUCATION CATEGORIES                                        - Visual branding on the media wall for photos and on
  Independent Educator of the Year                            screens at winners event
  Educational Organisation of the Year                       - Access to all photos post event
  Educational Manager of the Year (Product Company)          Sponsorship package to include annual advertising
                                                              campaign with HAIR BIZ can be discussed by
 INDIVIDUAL CATEGORIES                                        contacting us.
  Salon Team Member of the Year
  Salon Manager/Coordinator of the Year
  Business Director/Owner of the Year
                                                            Phone: 07 5580 5155
 SPECIALIST CATEGORIES                                      Email: mail@mochapublishing.com.au
  Best Salon Team of the Year                               Website: www.mochapublishing.com.au
  Best New Salon Design
  Best Business Performance
  Best Salon Training
  Best Customer Care
  Best Marketing                                            IMPORTANT DATES
                                                            OPEN FOR ENTRY 22/2/20
 HAIR PRODUCT CATEGORIES                                    PRODUCT ENTRY DEALINE 24/5/20
  Care // Treat // Style
                                                            GENERAL ENTRY DEADLINE 12/7/20
 VOTED CATEGORY                                             FINALISTS ANNOUNCED 23/8/20
  State & National Wholesalers of the Year                  GALA NIGHT 3/10/20
 NOMINATED CATEGORY

  AHIA
  VS Humanitarian Award

                                                                      Business
 AUSTRALIAN HAIR INDUSTRY AWARDS
AHIA Creative
The Australian Hair Industry Awards – Creative will launch AUSTRALIAN HOT SHOTS TEAM
                                                                                                   AWARDS
in 2021 and represent the final piece in the puzzle of the   Established 2012
comprehensive awards division owned by Mocha which truly
represents excellence in creativity, business, career and
contribution to the hair, beauty and barber industries.     PRIZES INCLUDE
                                                             • Beautiful Trophy presented on the night of the AHIA’s
The categories in the new Creative AHIA’s will reflect all   • Use of the Title of winning category for 12 months
aspects of hairdressing with photographic, creative ability  • Coveted PR package with Lily Blue Communications
and written submissions required.                            • Additional prizes
The gala night will be held on the last night of the         SPONSOR RECEIVES
NEW HAIR FESTIVAL on the Queens Birthday weekend,             The AHIA is available for Sponsorship. Sponsorship
maintaining the legacy of the most celebrated hair weekend      packages for the AHIA’s is available on application
on the Australian Hair Calendar.                              - Exclusive use of the AHIA - Cretaove logo promoting
                                                                sponsorship and support on all corporate and
CREATIVE CATEGORIES                                             promotional literature
                                                              - Full logo branding on all advertising and promotion
MAJOR CATEGORIES                                                regarding the event which includes all pre and post
 Australian Hairdresser of the Year                             activity
 New Zealand Hairdresser of the Year                          - Branding in HAIR BIZ on all pages relating to the
                                                                awards
STATE CATEGORIES                                              - Logos on all AHIA promotional activity, brochures,
 NSW-ACT Hairdresser of the Year                                tickets, program, menu etc pre and during the event -
 VIC Hairdresser of the Year                                    Presentation of category at the gala event in April
 QLD Hairdresser of the Year                                  - Two free tickets to the gala event
 SA-TAS Hairdresser of the Year                               - Visual branding on the media wall for photos and on
 WA-NT Hairdresser of the Year                                  screens at winners event
                                                              - Access to all photos post event
INDIVIDUAL CATEGORIES                                         - Additional Creative Opportunities
 Apprentice of the Year                                      Sponsorship package to include an annual advertising
 New Creative Talent of the Year                             campaign with HAIR BIZ can be discussed by contacting
 Men’s Hair Specialist of the Year                           us.
 Colour Expert of the Year
 Avant Garde Hairdresser of the Year
 Independent Stylist of the Year                             IMPORTANT DATES
 Master Cutter of the Year                                   OPEN FOR ENTRY 7/12/20
                                                             ROUND 1 PHOTOGRAPHIC ENTRY DEADLINE
COMBINED CATEGORIES                                          22/3/21
 Best Colab of the Year                                      ROUND 1 FINALISTS ANNOUNCED 19/4/21
 Creative Team of the Year
                                                             ROUND 2 WRITTEN SUBMISSION ENTRY
VOTED CATEGORY                                               DEADLINE 17/5/21
 Photographic Collection of the Year (Peoples                GALA NIGHT 14/6/21
  Choice)
                                                             Phone: 07 5580 5155
NOMINATED CATEGORIES
 Hall of Fame                                                Email: mail@mochapublishing.com.au
 International Hairdresser of the Year                       Website: www.mochapublishing.com.au
ABIA                                                                                                AWARDS
The ABIA (Australian Beauty Industry Awards) were          AMIA Categories
launched in 2012 to provide the Australian Beauty           Australian Make Up Artist of the Year
Industry a much needed and often requested benchmark        Bridal/Formal Make Up Artist of the Year
of excellence. With 27 categories including the annual      Fantasy/Special Effects Make Up Artist of the Year
Hall of Fame award, these awards culminate in a             High Fashion/Editorial Make Up Artist of the Year
gala event following the last day of the International
Beauty Expo in August in Sydney. The awards were           PRIZES INCLUDE
launched due to industry demand and are judged by           • Beautiful Trophy presented on the night of the ABIA’s
an independent panel of judges, beauty editors and          • Use of the Title of winning category for 12 months
business specialists.                                       • Coveted PR package by Lily Blue Communications

ABIA CATEGORIES                                            SPONSORSHIP
                                                           The ABIA is available for Sponsorship by category.
SALON BUSINESS CATEGORIES                                  Sponsorship packages are available on application
 Australian Salon/Spa Business of the Year (4 Treatment
  Rooms or less)                                           Sponsors receive:-
 Australian Salon/Spa Business of the Year (5 Treatment     • Exclusive Sponsorship of one award in the Australian
  Rooms or more)                                              Beauty Industry Awards
 State Salon/Spa Business of the Year (4 Treatment          • Exclusive use of the ABIA logo promoting sponsorship
  Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT             and support on all corporate and promotional literature
 State Salon/Spa Business of the Year (5 Treatment            for 12 months
  Rooms or more) NSW/ACT, VIC/TAS/SA, QLD, SA,              • Full logo branding on all advertising and promotion
  WA/NT                                                       regarding the event which includes all pre and post
 Best Tanning Salon/Service of the Year                       activity
 Best Eco Salon                                             • 12 months worth of branding in Beauty Biz on all
                                                              pages relating to the awards
 EDUCATION CATEGORIES                                       • Logos on all ABIA promotional activity, brochures,
 Individual Educator of the Year                              tickets, program, menu etc pre and during the event
 Organisation Educator of the Year                          • Presentation of award at the winners event in August
                                                            • Two free tickets to the gala event
 INDIVIDUAL CATEGORIES                                      • Visual branding on the media wall for photos and on
 Beauty Therapist of the Year                                 screens at winners event Access to all photos post
 Salon Manager / Coordinator of the Year - Salon Team of      event
  the Year                                                  • Sponsorship packages to include annual advertising
 Owner/Director of the Year                                   campaign with Beauty Biz can be discussed by
 Cosmetic Tattooist of the Year                               contacting us.

 SPECIALIST CATEGORIES                                     Sponsorship packages to include annual advertising
 Best Customer Care Award                                  campaign with Beauty Biz can be discussed by
 Best Marketing Award                                      contacting us.
 Best Salon Training Award
                                                           IMPORTANT DATES
 VOTED CATEGORY                                            OPEN FOR ENTRY 71/2/21
 State & National Wholesalers of the Year                  ENTRY DEADLINE 10/5/21
                                                           FINALISTS ANNOUNCED 28/6/21
 NOMINATED CATEGORY
 Hall of Fame                                              GALA NIGHT 29/8/21
 Humanitarian Award
 Special Recognition Award                                 Phone: 07 5580 5155
                                                           Email: mail@mochapublishing.com.au
                                                           Website: www.mochapublishing.com.au

         ABIA
        AUSTRALIAN BEAUTY INDUSTRY AWARDS
AMBA
A NEW Awards Program for 2021 for the Barber and            AMBA Professional Product Awards
                                                                                                     AWARDS
Men’s hairdressing industry.                                SPONSORED BY MOCHA PUBLISHING (All products
Salon Owners have voiced strong opinion on how the          must be in liquid, paste or oil form for repackaging)
AHIA’s and ABIA’s allow them to look at their business      Products will be repackaged in clean skin containers,
under a microscope during the entry process and gain        ready for testing and sent to members of the media
valuable recognition as finalists and winners both within   and other industry experts for a period of judging. Entry
the industry but more importantly to consumers and          Deadline for product judging is earlier than the usual
potential clients.                                          deadline to allow for testing time
We believe it’s now the turn of the Modern Barber and
Mens Hairdresser to get the same recognition and be         The Categories
allowed to experience the submission process to show        HAIR CARE - Best Shampoo and Conditioner pair or 2
excellence in both Business and Creative skills through     in one product
written submissions and Photographic Collections.           HAIR STYLE - Best Styling Product. Entries can
                                                            include:- Styling Wax, Cream or Paste
We will be launching the 2021 AMBA’s, a multi-              BEARD CARE - Best Beard Care Product. Entries can
sponsored event that will be held in November 2021,         include:- Oil, Wax, Cream or Paste
Melbourne. This will coincide with the well-known charity
MOVEMBER who we are linking with as our chosen              PRIZES INCLUDE
charity of choice.                                           • Beautiful Trophy presented on the night of the
                                                               AMBA’s
IMPORTANT DATES                                              • Use of the Title of winning category for 12 months
OPEN FOR ENTRY 22/2/21                                       • Coveted PR Package with Lily Blue Communications
PRODUCT ENTRY DEADLINE 10/5/21                              The AMBA is available for Sponsorship by category.
GENERAL ENTRY DEADLINE 2/8/21                               Sponsorship packages are available on application
FINALISTS ANNOUNCED 20/9/21                                 Sponsors receive:-
AWARDS NIGHT 7/11/21                                         • Exclusive Sponsorship of one award in the Australian
                                                               Modern Barber Awards
CATEGORIES                                                   • Exclusive use of the AMBA logo promoting sponsorship
                                                               and support on all corporate and promotional literature for
Photographic and Submission                                    12 months
Australian Modern Barber of the Year                         • Full logo branding on all advertising and promotion
Australian Modern Barber Business of the Year                  regarding the event which includes all pre and post
                                                               activity
Photographic Only                                            • 12 months worth of branding in Barbershop on all
Best Mens Collection Classic                                   pages relating to the awards
Best Mens Collection Freestyle                               • Logos on all AMBA promotional activity, brochures,
Best Team Collection                                           tickets, program, menu etc pre and during the event
Best Mens Collection Junior                                  • Presentation of award at the winners event in November
                                                             • Two free tickets to the awards event
Business Categories                                          • Visual branding on the media wall for photos and on
Best Director or Owner of the Year                             screens at winners event Access to all photos post event
Best Customer Care
Best Men’s Educator of the Year                             Sponsorship packages to include annual advertising
Best Barbershop Design of the Year                          campaign with Barbershop can be discussed by
                                                            contacting us.
Nominated Category
Special Recognition – unavailable for sponsorship           Phone: 07 5580 5155
                                                            Email: mail@mochapublishing.com.au
                                                            Website: www.mochapublishing.com.au
COMPETITIONS
               Hair by Sam James – SJ Establishment

HOT SHOTS
BEAUTY SQUAD
HOTSHOTS
 The annual HOT SHOTS hair competition is aimed
                                                                                  COMPETITIONS
 at the youth of our hair industry, so as to assist       HOT SHOTS 2018
 young hairdressers on their road to fame and fortune.    RYAN KING, AMANDA O’CONNOR, TRAVIS BANDIERA
 Hairdressers 30 years of age and under submit their      & NIKKI PORTER
 collections and work for the previous 12 months by
 entering one of the four categories:- The Stylist, The   HOT SHOTS 2019
 Cutter, The Colourist and The Visionary.                 NICOLE LAMERS, JACK HORTON, ZOE WILDE &
 Winners are announced at the Australian Hair Industry    ELLE SCHOEMAKER
 Awards (AHIA’s) on the night of Hair Biz Forum by
 international guests and industry leaders.               HOT SHOT winners receive a stylish trophy and coveted
                                                          coverage in HAIRBIZ as well as other leading trade
 HOT SHOTS 2012                                           and consumer magazines. The 4 winning HOT SHOTS
 JULES TOGNINI, LISA MUSCAT & JORDAN HONE                 receive a full electrical kit, $4000+ worth of Scissors
                                                          with training, full styling product kit, session extension
 HOT SHOTS 2013                                           kit and Clipper kit. The HOT SHOTS also are given
 JULES TOGNINI, JORDAN HONE, RICHI GRISILLO &             a huge opportunity to spend time with amazing national
 KRISTY FURNISS                                           and international mentors at the HOT SHOT HOUSE
                                                          for 3 days right after Hair Expo and of course a place
 HOT SHOTS 2014                                           on the hairdressing’s HOT SHOT list, pushing them
 NADIA SEMANIC, UROS MIKIC, VERONICA GOJAK, &             overnight to the forefront of the industry. A creative
 CATE CHAPMAN                                             prize is also given which in the past has included
                                                          invitation to Goldwell’s International Destination Global
 HOT SHOTS 2015                                           Zoom and a photoshoot with Andrew O’Toole.
 MISSY VEYRET, SHANNON WILLIAMS, LAUREN                   The HOT SHOTS HOUSE is an amazing experience
 COOPER & MARY ALAMINE                                    where iconic mentors are invited into the house to
                                                          spend time with the winners in a unique up close
 HOT SHOTS 2016                                           and personal session. The HOT SHOTS also take
 SAM JAMES, BRODIE LEE STUBBINS, CLAYTON                  part in an exclusive photoshoot may also be offered
 WHEELER & HUNG TRAN                                      further opportunities throughout the year in terms of
                                                          complimentary placement on high end educational
 HOT SHOTS 2017                                           courses, performing in shows or assisting some of the
 IDY DUONG, CHERIE FALCO, ANTHEA ALLEN &                  icons within the industry in shoots, shows and seminars.
 DION LABELLA
BEAUTY SQUAD                                                                         COMPETITIONS
    The annual BEAUTY SQUAD competition is aimed at the youth of the beauty industry, so as to assist young
   beauty therapists on their road to career success. Beauty Therapists, 35 years of age and under enter via an
 online submission showing their career history and work carried out over the previous 12 months as well as future
 goals and aspirations. Entering the Beauty Squad Competition gives them the chance to be one of the team of 4,
     and win prizes from all sponsors including beauty equipment, skincare, make up, lash and tanning products.
  Winners are announced online and in print and an acknowledgement trophy is presented at the ABIA’s in front of
                                           all guests and industry leaders.
 The BEAUTY SQUAD team members are also are given a huge opportunity to spend time with amazing national
  and international mentors at the BEAUTY SQUAD HOUSE for 3 days rand of course a place on the coveted
    BEAUTY SQUAD list, pushing them overnight to the forefront of the industry. The HOUSE is an amazing
 experience where iconic mentors are invited into the house to spend time with the winners in a unique up close
                                               and personal session.
    This initiative is sponsored by a cross section of product and service suppliers who will be active within the
                                                       program.

                                    2021 BEAUTY SQUAD DATES
                                        OPEN FOR ENTRY 1/2/21
                                        ENTRY DEADLINE 10/5/21
                                      WINNERS ANNOUNCED 4/6/21

              Beauty Squad
DIGITAL
               Hair By Nathan Cherrington – Salon Zephyr

SOCIAL MEDIA
EDM’S
MAGAZINES
DIGITAL
EDMs                                                            SOCIAL MEDIA
Our email databases have been created from our existing         We are happy to share our social network with you and
readers, clients, opt in from social media and our website,     offer sponsored posting and stories
opt in from trade shows and an extensive telemarketing
campaign to the industry.                                       1 X POST/STORY $220 PER PLATFORM
We can now provide your brand the opportunity to                Rates for Daily campaigns are available POA
distribute a personalised email marketing message instantly
to our hair and/or beauty database. You supply us the                    Facebook
text, images(s) logo, call to action and interactive url link             Mocha Publishing
or contact details.                                                       Hair Biz
We will compile the EDM and send to you for approval            Beauty Biz
EDM’s are limited to one per week from mocha to each            Barbershop
database.                                                       The Social Hair Network
Mocha will send a maximum of 2 emails per week to               Australian Beauty Industry Awards
both of our databases.                                          Australian Hair Industry Awards
                                                                         Instagram
SOLUS EDMS                                                                hairbizmagazine
                                                                          beautybizmagazine
Hair                                                            thesocial.hairnetwork
Target Market - 11,200+ Cost of one EDM - $1100                 barbershopmag
(inclusive of artwork and gst)                                  australianbeautyindustryawards
                                                                australianhairindustryawards
Beauty
Target Market – 7,800+ Cost of one EDM - $880                            Youtubechannel
(inclusive of artwork and gst)                                           MochaPublishing
Combined Hair & Beauty                                          CONTRACT ADVERTISERS
Cost of EDM - $1650                                             If you have a facebook page you are welcome to share
(inclusive of artwork and gst)                                  on any of our pages up to twice per week and we will in
                                                                turn on-share so your post is seen in our newsfeed on
COMBINED EDMS                                                   facebook.
We are launching in 2020 a new EDM program which                # any of our instagram pages and we will post your pics
will include messages from 4 companies per EDM, sent            and posts
on a Sunday for best opening time on a Sunday or
Monday. These 2 days have been identified as the best           DIGITAL MAGAZINE
days for open and click rate with the hair and beauty           Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP
industries as they do not fall into the usual B2B category.     will also be uploaded to our website in digital formal,
The time they do their ‘office’ work and open emails is         showed to our email database & on social media.
on a Sunday and Monday when they are not in the salon
itself.                                                         For Information on open and click rates please
                                                                contact us: mail@mochapublishing.com.au
As one of 4 featured boxes in the EDM the details are:-
Box Graphic – 1 headline 1 image and up to 25 words
with URL link to website/video/pdf etc etc
Hair
Target Market - 11,200+ Cost of one box on a 4 way
EDM - $440 (inclusive of artwork and gst)
Beauty
Target Market – 7,800+ Cost of one box on a 4 way
EDM - $330 (inclusive of artwork and gst)

   Click here for content requirements for EDM
   https://www.mochapublishing.com.au/application/
   files/4316/0463/7954/EDM_info_compressed.pdf
p ubli s hin g

      THE INDUSTRY LEADERS PROUDLY BRINGING YOU
MAGAZINES & EVENTS FOR THE HAIR, BEAUTY & BARBER INDUSTRY

      Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212
   Email: mail@mochapublishing.com.au   Website: www.mochapublishing.com.au
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