Digital Update TVNZ ONLINE, 1 NEWS NOW AND RE
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Digital Update
TVNZ ONLINE, 1 NEWS NOW AND RE:
JULY 2018
TVNZ ONDEMAND JULY UPDATE
Please note: Total streams now include Live Streams across all devices.
Love Island Love Island Shortland Wellington Naked Home and In A Flash A Place To Masterchef The Resident Australia UK Street Paranormal Attraction Away Call Home Australia
Seatbelt Psychic
In The Long Run
Edgewalkers
RuPaul’s Drag
Race McLeod’s DaughtersFeatured
Advertiser
HRV Solar
Agency partner: Y&R
Product: Personalisation video
Personalised message: “Is the
sun working for you, (users
name)?”
Client objective: HRV Solar
launched in late 2017, and they
were looking for ways to
extend the launch campaign in
an impactful way to
demonstrate the benefits of
solar to OnDemand users with a
personalised message. They
also wanted to build an ad unit
that could be utilised again in
the future for HRV Solar and
hopefully keep VOD
personalisation on the plan for click to play
the long term!
Performance: 1.55% CTR
replay ⟳
For increased engagement
contact TVNZ now to book
in your next Ad Selector.Updated Video Specs
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•
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•JULY UPDATE
Third rescue mission underway for final five trapped in Thai
1 cave
Rescue mission begins to save Thai boys and their football
2 coach from cave
Concern over psychological impact ordeal will have on boys
3 remaining in Thai cave
You're not coming' - Princess Charlotte puts the media in
4 their place over Prince Louis' christening party
America’s Got Talent judges scream in horror as trapeze
5 stunt goes horribly wrongNetwork Streams
To increase brand recognition, 1 NEWS NOW has been building its network streams by serving up more news videos on partner sites and Facebook.
July 2018 Streams Month on Month Streams
14.93 M
2.07 M
11.70 M
0.90 M
2.21 M 2.07 M
14.93 M .47 M
.90 M
JUNE 2018 JULY 2018 JUNE 2018 JULY 2018 JUNE 2018 JULY 2018
Stuff.co.nz
1 NEWS NOW on Facebook
1NEWSNOW.co.nzEnd Points (Device Types)
Figures below reflect total 1 News Now Audience (NZ Eyeballs and overseas).
Unique Visitors %MOBILE WEB BACKDROP • • • • • • •
July
Update
July Reach July Video Views July Engagement
2.1M 2.1M 288K
July Top 3 Videos
(based on views)
1 2 3Coming Up Re: is open to working with commercial partners. Don’t hesitate to get in touch with your Business Manager for more information about you could work with Re: to make some meaningful content for your audience. Upcoming topics: • Friends • Cults • Food • Protests • Pasifika • Poverty • Peace
Glossary A video stream starts when the actual video content starts to play after possible pre-roll ads. The average streams an episode gets for a specific show in the specified time period (usually 1st to the 28th of a month). Reach calculation for TVNZ OnDemand is based on the count of member IDs* who watched OnDemand videos in the reporting period. It is common that a member ID is shared with multiple individuals such as household members, therefore the actual viewer reach is very likely to be greater than the reach figure provided in this report. Device types which TVNZ videos can be played on. Successful TVNZ OnDemand member registrations who also completed the email verification process. Episodes which are available on TVNZ OnDemand first before they are played out on TV. *The minimum age range a person can specify during registration is ‘13 to 17’.
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