Diploma of Social Media Marketing - 10118NAT www.BIA.edu.au - Business Institute of Australia
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ABN 18 085 304 570 | CRICOS PROVIDER 02607G | RTO 91019
10118NAT
Diploma of
Social Media
>>
Marketing
www.BIA.edu.au
Become an expert in a high
demand industry.
10118NAT
Diploma of
Social Media Marketing
CRICOS Course Code: 102803F
Social media marketing is one of the fastest growing markets worldwide, putting you
at the forefront of the global social media revolution.
Our course will teach you how to become a social media expert and how to
successfully develop and implement a social media marketing strategy and implementation
plan on numerous social media networks. It will enable you to create and build your own
social media marketing portfolio and personal brand to showcase to future employers.
Course Structure
Duration
52 weeks; 36 weeks of tuition and
8 Units of Competency up to 16 break weeks.
Intake
5 Core Units 06 Oct 2020, 11 Jan 2021, 12 Apr 2021, 12 Jul 2021, 11 Oct 2021
SMMBCM501A Plan, implement and manage blog and content marketing
SMMMSM502A Plan, implement and manage mainstream social media Delivery Mode
marketing strategies
• Classroom
SMMNSM503A Plan, implement and manage niche social media marketing
• Blended (onshore international students/domestic students)
strategies
• Online (offshore students/domestic students)
SMMBPB504A Establish and build a strong personal brand in social media
SMMEMS505A Plan, implement and manage email marketing
Entry requirements
International students must be at least 18 years of age
3 Elective Units
and need to demonstrate English language proficiency
BSBMKG507 Interpret market trends and developments at IELTS 5.5 or equivalent. It is required that students
BSBMKG523 Design and develop an integrated marketing have obtained a minimum of an Australian Higher
communication plan School Certificate or equivalent.
BSBPMG522 Undertake project work
Job Roles
By completing this qualification, you could gain
Social media sites employment as:
All students will need to have social media accounts for the
following: • Social Media Strategist
• Brand Manager
• Social Media Consultant
• Digitial/Social Media Marketing CoordinatorBecome an expert in
high demand industry.
Qualification pathways
After achieving this qualification, you may undertake one of the following
Advanced Diploma Qualifications:
HOW TO APPLY
BSB60215
Advanced Diploma of Business
1. Complete the enrolment form
BSB61315 Download and complete the enrolment form from
Advanced Diploma of Marketing and Communication
our website, Please read the Enrolment Terms and
Conditions (Page 2) and sign the Student Declaration.
Recognition of prior learning
2. Provide relevant documents
Business Institute of Australia (BIA) supports the national policy of
Attach all relevant documents including:
recognition of qualifications and Statements of Attainment issued by
• Certified copies of passport
other Registered Training Organisations (RTO). An application can be
• Education qualifications
made for RPL/CT when the student believes that they have already
• English qualifications
attained the necessary skills and competencies elsewhere. An RPL
• working experience (if relevant)
application form is available upon request. The student will be required to
• RPL application (if relevant)
provide documentation to support their application. Successful RPL/CT
may result in the reduction of the course duration applied for.
3. Submit your application
Return your application form and the necessary
Training and assessment documents Email to:
Depending on the mode of delivery and student cohort (onshore Business Institute of Australia
international, onshore domestic or offshore international) this course is info@bia.edu.au
delivered in a combination of classroom and online learning, or entirely
online and contains practical sessions, research and project work. 4. Receive an offer letter
Students are required to attend scheduled classes, study online, and
complement their studies with self-paced learning in their own time. Upon receipt of your Enrolment Form and supporting
documents, an interview will be conducted by a member of
the Institute’s Admission Team or a delegate to assess your
Campus locations suitability to the course that you have applied for. At the end of
the interview, with an admission team member or delegate
you must sign the Pre-Enrolment Questionnaire form and
Brisbane Campus return it to the Administration Department. If your application
Level 4, 316 Adelaide St, Brisbane is successful you will receive a letter of offer for you nominated
QLD 4000 course along with a written agreement. When we receive your
signed student agreement and fees, we will send you an
Sydney Campus electronic Confirmation of Enrolment(eCoE). This eCoE is used
Level 3, 1 Bay Street, Broadway to apply for your student visa. Once the visa is granted, you
NSW 2007 are ready to go!Join the Social Media Revolution !
The Power of Social Media
Builds Brand Awarenesse Develops A Loyal Community
Social media helps increase brand exposure Customers love being part of a community social
and builds long-term brand advocates media establishes an emotional connection with them
Increases Web Traffic And Boosts SEO Improves Customer Service
Social media drives traffic to websites and helps Social media is a fantastic tool for customer feedback,
generate sales, as well as higher search engine rankings helping deliver better service and increased brand trust
$ Lowers Marketing Costs Increases Digital Exposure
Compared to traditional media formats, social media is Marketing on social media provides instant global
highly targeted and accountable, removing misspent distribution and the ability to engage with a huge
marketing dollars and maximising the marketing ROI number of daily users
Our Experts Featured on
Sydney Campus
Level 3, 1 Bay Street, Broadway NSW 2007 Australia
T: +61 2 8316 9900
Brisbane Campus
Level 4, 316 Adelaide Street, Brisbane QLD 4000 Australia
T: +61 7 3051 0093
E: info@bia.edu.au
w: www.bia.edu.au
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