Balloon Fiesta 2019 SPONSORSHIP OPPORTUNITIES - Telford50
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TELFORD & WREKIN Balloon Fiesta 2019 SPONSORSHIP OPPORTUNITIES Balloon Fiesta is back – bigger, better and set to be the regional family event of 2019. One of the top 5 UK ballooning events of 2018 in only its first year, over 30,000 attended the two-day festival of hot air balloons, kites and entertainment – 22 balloons, national media coverage and a spectacular presence at the very heart of Telford 50 celebrations, with outstanding reach across the West and North Midlands, Welsh borders and Birmingham metropolitan area. In 2019, in addition to welcoming Europe’s best hot-air balloons, Telford Baloon Fiesta will host the finals of England’s Strongest Man & Wales’s Strongest Man, brought to the arena by Ultimate Strongman, whose UK’s Strongest Man and World Championship are regular entertainment fixtures on Channel 5. CONTACT www.telford.gov.uk Jodie Lloyd - Culture Project Specialist: jodie.lloyd@telford.gov.uk +44 (0)1952 380982 www.discovertelford.co.uk David Harmon - Audience Development: david.harmon@telford.gov.uk +44 (0) 7725 731348
Wolverhampton, Cannock, Stafford,
Shrewsbury, Kidderminster, Lichfield,
Tamworth, Dudley, Bridgnorth, Whitchurch,
Stoke on Trent and Birmingham...all within a
50 minute drive of Telford
HIGHLIGHTS 2019
* Europe’s top balloons and pilots
including: Virgin Balloon Flights,
L i n d s t r a n d Te c h n o l o g i e s &
WesTheWolf
* Ultimate Strongman - England’s
Strongest Man Finals. As seen on
Channel 5, the country’s leading
strongman athletes in 2 days of
competition
* BMX stunt riders - 2 wheeled
aerial acrobatics at its best
* Entertainment - Street perfomers,
fire eaters and kid’s strongman
are just some of the family fun in
2019
* Night Glow - The spectacular
sight of dozens of balloons rising
Over 40,000 expected across the two against the night sky to an
extraordinary musical soundscape
days of Telford Balloon Fiesta and
Ultimate Strongman - England’s
Strongest Man
Media and Engagement social media, bloggers, industry platforms
and key influencers. 2018 Reach
Te l f o rd B a l l o o n F i e s t a 2 0 1 8 h a d a n * 2 Slots on Saturday BBC breakfast with over
unprecendented level of traditional and 6.1 million viewers
social media coverage in its inaugural year.
* 2 ITV Midlands news slots
Traditional media coverage included regional
press from across the West Midlands, radio * 30,000 visitors in 2018
and both ITV and BBC regional and national
features. * Facebook event attracted 503,000 views
Digital penetration was outstanding with * 16,000 unique engagements on Facebook
over 12,000 dowloads of the event activity
table and a reach of over half a million on * 90% event knowledge through social media
the event’s Facebook page.
* Print media - 6 X Shropshire Star features:
In 2019 the highly experienced Telford & 168,00 readers
Wrekin Communications team will provide
fully integrated media & PR plan, working * Online media - Shropshire Star, BBC,
closely with sponsors and partners to Birmingham Mail
provide extraordinary profile for the event
and for you - television, news print, radio,
BBC Breakfast 2018 https://archive.org/details/BBCNEWS_20180512_060000_Breakfast/
start/1200/end/1260
Choose to work with Telford Balloon Fiesta as:
Headline Sponsor or dual Headline Sponsor
Headline Sponsor Experience Telford Balloon Fiesta, click the link below:
Telford Balloon Fiesta 2018
To Include: * Rights free video and photography
assets of the event
Top tier package allowing branding * Headline presence on all PR, media
across all events within Telford Balloon material, social media graphics, print * Product placement within the QE11
Fiesta. and marketing information arena 11 & 12 May
Branding opportunities also include * Space for 30 double sided 1x2m arena * Full size hot air balloon banner with
presence at Ultimate Strongman - banners company logo flying over the skies of
England’s Strongest Man, & Wales’s Telford and tethering in the QE11 arena
Strongest Man however these events * Mentions and thanks during the
weekend - 2 x commentator interviews * Night Glow sponsorship between 21.00
have unique second tier Event
with a senior company representative & 22.30 up to 20 Balloons will dance to
Sponsorship packages.
a sound track where audiences can
* 2 x Virgin Balloon flights from the event
Discussions around a combined Headline peak at 10,000
weekend and access for 6 to VIP
& Event Sponsorship package are
welcome, as are discussions on dual marquee * Small promotional indoor hot air balloon
Headline Sponsorship. * Official programme double page * Public or private appearances by
advertisement Finalists of Strongman at your venue
Sitting as the primary supporter of the
fiesta, the Headline Sponsor will feature * Promotional activities & meet and greet * Fully integrated media and PR
‘in association with’ and will sit above all of Strongman athletes to meet your campaign including: Electronic Press
second & third tier sponsors including business needs Kit, combined access to mailing lists,
Strongman on all overarching materials, social, traditional
assets and communications.
£25,000 excluding VAT
Choose to work with Telford Balloon Fiesta as:
an Event Sponsor - Wales’s Strongest Man
Event Sponsor - 11 May Experience Ultimate Strongman, click the link below:
Channel 5 coverage 2018
To Include: * Promotional activities meet and greet of
USM to meet your business needs
Second tier package allowing Event * Event Sponsorship branding on all PR,
Sponsorship of Ultimate Strongman - media material, social media graphics, * Rights free video and photography
Wales’s Strongest Man at Telford Balloon print and marketing information assets of the event
Fiesta, 11 May 2019. associated specifically with Wales’s
* Product placement within the QE11
Strongest Man
This package allows branding of the arena 12 May
event arena and some limited * Second tier presence on all overarching
opportunities outside of the immediate Telford Balloon Fiesta 2019 PR, media * Public or private appearances by
Finalists of Wales’s Strongest Man at
event area. material, social media graphics, print
your venue.
and marketing information
The package also includes the branding
* Fully integrated media and PR
of the trophy. * Space for 10 double sided 1x2.2m
campaign including: Electronic Press
arena barrier covers
Sitting as the primary supporter of Kit, inclusion in mail shots social,
Wales’s Strongest Man, the Event * Commentary mentions and thanks traditional
Sponsor will feature as ‘in association during the weekend - 2 x commentator
with’ and will sit above all third tier interviews with a senior company * Access for 4 to VIP marquee
sponsors for this event on all materials, representative
assets and communications.
* Promotional/sales pitch inside the arena
Discussions on dual/split Event
* Official programme advertisement
Sponsorship are welcome.
£10,000 excluding VAT
Choose to work with Telford Balloon Fiesta as:
an Event Sponsor - England’s Strongest Man
Event Sponsor - 12 May Experience Ultimate Strongman, click the link below:
Channel 5 coverage 2018
To Include: * Promotional activities meet and greet of
USM to meet your business needs
Second tier package allowing Event * Event Sponsorship branding on all PR,
Sponsorship of Ultimate Strongman - media material, social media graphics, * Rights free video and photography
England’s Strongest Man at Telford print and marketing information assets of the event
Balloon Fiesta, 12 May 2019 associated specifically with England’s
* Product placement within the QE11
Strongest Man
This package allows branding of the arena 12 May
event arena and some limited * Second tier presence on all overarching
opportunities outside of the immediate Telford Balloon Fiesta 2019 PR, media * Public or private appearances by
Finalists of England’s Strongest Man at
event area. material, social media graphics, print
your venue.
and marketing information
The package also includes the branding
* Fully integrated media and PR
of the trophy. * Space for 10 double sided 1x2.2m
campaign including: Electronic Press
arena barrier covers
Sitting as the primary supporter of Kit, inclusion in mail shots, social,
England’s Strongest Man, the Event * Commentary mentions and thanks traditional
Sponsor will feature as ‘in association during the weekend - 2 x commentator
with’ and will sit above all third tier interviews with a senior company * Access for 4 to VIP marquee
sponsors for this event on all materials, representative
assets and communications.
* Promotional/sales pitch inside the arena
Discussions on dual/split Event
* Official programme advertisement
Sponsorship are welcome.
£10,000 excluding VAT
Choose to become an event discipline
supporter
Strongman: Strongman Discipline Supporter
Third tier package allowing sponsorship specifically with England’s Strongest
of a single discipline in the Ultimate Man 2019 or Wales’s Strongest Man
Strongman - England’s Strongest Man 2019
2019 or Wales’s Strongest Man 2019 at
* Space for 2 X 1 x 2m arena double
Telford Balloon Fiesta.
sided A boards at your event
This package allows naming & branding,
* Space for 2 free standing flags at your
or naming & product placement within
either Strongman competition. event
* Commentary mentions and thanks
Opportunities exist to incorporate product
during the weekend
as an essential element of discipline
equipment depending on safety & the * Promotional/sales pitch inside the arena
nature of the product. at your event
Sitting as supporting brand within each * Rights free video and photography
competition, your brand will be unique to assets of the event
your chosen discipline in competition and
below the Headline & Event Sponsor on * Fully integrated media and PR
all materials, assets and communications. campaign supprt for Telford Balloon
Fiesta Communications Team
To Include:
* Access for 2 to VIP marquee
* Brand presence on all PR, media
material, social media graphics, print
and marketing information associated
£1,500 excluding VAT
facebook - https://www.facebook.com/events/telford-balloon-fiesta-2019/1200761466759387/
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