DIRECTOR OF RECRUITMENT - Sigma Tau Gamma Fraternity
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ACADEMY OF PRINCIPLED LEADERS.
DIRECTOR OF RECRUITMENT
WORKBOOK 1
GROUP 1 GROUP 4 GROUP 7
Beta Pi Associate Chapter Beta Zeta Beta
Frostburg State University Truman State University University of Cincinnati
Eta Nu Associate Chapter Omega Phi
University of Wisconsin-Madison Missouri State University Southeastern Louisiana University
Lambda Associate Chapter Alpha Epsilon Epsilon Xi
Black Hills State University Henderson State University Saint Louis University
Zeta Omega Associate Chapter Psi Theta
The Ohio State University Central Michigan University Northwest Missouri State University
Zeta Tau Associate Chapter Beta Upsilon Alpha
Iowa State University Cleveland State University University of Central Missouri
Zeta Upsilon Associate Chapter Zeta Mu Zeta Associate Chapter
University of Nebraska-Lincoln William Woods University Northeastern State University
Eta Lambda Associate Chapter Beta Chi Epsilon Rho
University of Maryland-College Park University of Nebraska at Kearney Salisbury University
Eta Mu Associate Chapter Beta Zeta Epsilon Tau
University of Kansas University of Central Oklahoma University of North Carolina at Charlotte
Gamma Beta Delta Alpha
GROUP 2 University of Wisconsin-Stevens Point East Carolina University
Alpha Phi Beta Kappa Epsilon Upsilon
Southeast Missouri State University University of Wisconsin-La Crosse Virginia Polytechnic Institute & State University
Alpha Lambda
Concord University GROUP 5 GROUP 8
Epsilon Mu Beta Xi Beta Alpha
ACADEMY OF PRINCIPLED LEADERS.
Marshall University Winona State University University of Missouri
Gamma Rho Alpha Chi Zeta Pi
Cameron University University of Illinois at Urbana-Champaign University of Arizona
Mu Epsilon Sigma Beta Theta
Southeastern Oklahoma State University Southern Illinois University-Edwardsville Purdue University
Epsilon Zeta Beta Gamma Eta Epsilon Associate Chapter
Embry-Riddle Aeronautical University-Prescott Youngstown State University Texas Tech University
Upsilon Epsilon Lambda Sigma
University of Arkansas-Monticello Plattsburgh State University of New York University of Central Arkansas
Epsilon Omega Gamma Theta Epsilon Chi
Florida Institute of Technology University of Missouri-St. Louis Auburn University
Epsilon Theta Alpha Omega Chi
Plymouth State University Missouri University of Science and Technology Western Michigan University
Zeta Phi Associate Chapter Zeta Alpha
GROUP 3 Carroll University Arizona State University
Delta Phi Kappa Epsilon Phi
Fitchburg State University University of Wisconsin-Whitewater University of Alabama
Epsilon Delta Gamma Xi
University of Massachusetts-Lowell University of Wisconsin-Platteville
Beta Iota
California University of Pennsylvania GROUP 6
Delta Psi Associate Chapter Gamma Pi
Robert Morris University Stephen F. Austin State University
Delta Upsilon Zeta Sigma
Penn State Erie-Behrend College Colorado State University
Delta Pi Zeta Psi Associate Chapter
University of Pittsburgh at Johnstown University of Colorado Boulder
Gamma Tau Zeta Lambda
Millersville University University of Nevada-Reno
Epsilon Omicron Delta
Monmouth University Emporia State University
Epsilon Pi Zeta Kappa
University at Buffalo, The State University of NY Kansas State University
Epsilon
Pittsburg State University
Zeta Omicron
Michigan State University
2 Sigma Tau Gamma Fraternity,Gamma
Inc. Chi
Michigan Technological University
© 2021, Earl A. Webb Academy
Gamma Phi
University of Southern IndianaACADEMY OF PRINCIPLED LEADERS.
Sigma Tau Gamma Fraternity
8741 Founders Road | Indianapolis, IN 46268
Phone: (317) 644-1920 | Web: sigtau.org | Email: noblemen@sigtau.org
3ACADEMY OF PRINCIPLED LEADERS.
4 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyACADEMY OF PRINCIPLED LEADERS.
5Thursday, January 07
On Your Own Time Pre-Assessment Survey Sent via Email
Friday, January 08
On Your Own Time State of the Fraternity Address Sent via Email
Saturday, January 09
10:00 – 11:30 AM Presidents Track Zoom link sent via email
Director of Finance & Operations Track
Director of Recruitment Track
Standards Board Chairman Track
11:45 – 12:15 PM Keynote Address Zoom link sent via email
Josh Orendi, Co-Founder and
Chief Business Development Officer,
Phired Up & TechniPhi
12:15 – 12:45 PMLunch and Roundtable Discussions Zoom link sent via email
Housing
Foundation
ACADEMY OF PRINCIPLED LEADERS.
Recruitment
12:45 – 1:15 PM Keynote Address Zoom link sent via email
Josh Orendi, Co-Founder and
Chief Business Development Officer,
Phired Up & TechniPhi
1:15 – 2:05 PM Breakout Session 1 Zoom link sent via email
Presidents Track
Director of Finance & Operations Track
Director of Recruitment Track
Standards Board Chairman Track
2:15 – 3:05 PM Breakout Session 2 Zoom link sent via email
Presidents Track
Director of Finance & Operations Track
Director of Recruitment Track
Standards Board Chairman Track
3:15 – 4:05 PM Breakout Session 3 Zoom link sent via email
Presidents Track
Director of Finance & Operations Track
Director of Recruitment Track
Standards Board Chairman Track
4:05 – 4:30 PM Track Closing Zoom link sent via email
Wednesday, January 13
8:00 - 9:00 PM Spring Semester Kickoff Zoom link sent via email
Monday, January 11 - Friday, January 22
Pre-scheduled Chapter Meetings with Staff Liaisons Zoom link sent via email
6 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyDIRECTOR OF RECRUITMENT
WORKBOOK
ACADEMY OF PRINCIPLED LEADERS.
Webb Academy
January 9, 2021
Virtual
Sigma Tau Gamma Fraternity
8741 Founders Road | Indianapolis, IN 46268
Phone: (317) 644-1920 | Web: sigtau.org | Email: noblemen@sigtau.org
7ROLE OF THE DIRECTOR OF RECRUITMENT
The primary objective of the Director of Recruitment is to serve as a member of the Executive
Cabinet and ensure the longevity of the chapter through purposeful recruitment and retention
efforts and promotion of benefits of membership.
KEY ROLES
• Lead, manage, and support the Academic Coordinator, Diversity Coordinator,
Newsletter Coordinator, Recruitment Coordinator, Retention Coordinator, Social
Media Coordinator, and Website Coordinator.
• Lead the Recruitment Division while creating a supportive environment for existing
members to thrive.
• Meet regularly, both individually and as a division, with coordinators.
• Attend all Executive Cabinet Meetings.
• Develop, submit, and oversee budget for areas of responsibility.
It is through his efforts and leadership that the Director of Recruitment will grow the
organization in both intellect and membership to advance the goals of the chapter and ensure
that the fraternity endeavors forward.
ACADEMY OF PRINCIPLED LEADERS.
The Director of Recruitment leads, manages, and supports several coordinators including:
• Academic Coordinator
• Diversity Coordinator
• Newsletter Coordinator
• Recruitment Coordinator
• Retention Coordinator
• Social Media Coordinator
• Website Coordinator
NOTES
8 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyACADEMY OF PRINCIPLED LEADERS.
9ACADEMY OF PRINCIPLED LEADERS.
10 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyACADEMY OF PRINCIPLED LEADERS.
11POSITION REVIEW
Academic Coordinator
• Maintain an academic program that will foster a culture of academic achievement
within the chapter.
• Refer members to the Standards Board that do not meet minimum academic
expectations.
• Organize and host educational related workshops.
• Provide academic support to members upon request.
• Distribute academic resources to members of the chapter each semester, including but
not limited to, writing and tutoring center hours and costs, academic advising center
locations and hours, etc.
• Report both individual grades, chapter grades, and community statistics (rankings,
council GPAs, and all-male average) to Headquarters Staff each semester.
Position notes:
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ACADEMY OF PRINCIPLED LEADERS.
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Diversity Coordinator
• Develop and maintain efforts for a diverse and inclusive chapter environment through active
conversations and programs related to understanding and respecting human differences.
• Promote multicultural campus and community events within the chapter.
• Plan or partner for a diversity related program once per academic year.
• Serve as a liaison between the chapter and the primary campus diversity office.
Position notes:
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12 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyNewsletter Coordinator
• Design and disseminate regular communication and updates to chapter stakeholders
via newsletter and other mass communication methods.
• Promote the benefits of membership and positive image of the fraternity within the
campus and community.
• Disseminate information, events, and outcomes of campus-based events (Homecoming,
Greek Week, Parents Weekend, etc.).
Position notes:
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ACADEMY OF PRINCIPLED LEADERS.
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Recruitment Coordinator
• Organize and coordinate recruitment efforts and plan, which may include organization
presentations, recruitment meetings, and interest meetings.
• Use ChapterBuilder and train members of the Recruitment Team on ChapterBuilder.
• Invite full-chapter membership to ChapterBuilder.
• Review and research latest recruitment practices and efforts and participate in
Headquarters organized recruitment workshops and programs.
• Promote the benefits of membership and positive image of the fraternity within the
campus and community.
Position notes:
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13Retention Coordinator
• Monitor overall member success, involvement, and chapter contributions.
• Partner with Academic Coordinator to identify high-risk members and provide
assistance, guidance, and support for improvement.
• Meet once per semester with campus Dean of Students Office to review campus-based
student support services.
• Assist with development of workshops and chapter programs to increase member
success.
• Listen to and mediate chapter grievances.
Position notes:
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ACADEMY OF PRINCIPLED LEADERS.
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Marketing & Social Media Coordinator
• Partner with campus and community resources to better promote the opportunities
and brand of Sig Tau.
• Promote the benefits of membership and positive image of the fraternity within the
campus and community.
• Design and disseminate regular communication and updates to chapter stakeholders
via social media and other mass communication methods.
• Create a marketing strategy and follow the Fraternity Branding Guide to promote
recruitment activities, benefits of fraternity, and other chapter programs.
Position notes:
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14 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyWebsite Coordinator
• Promote the benefits of membership and positive image of the fraternity within the
campus and community.
• Maintain accurate information for chapter website and submit content to Headquarters
Staff for Fraternity-wide publications and platforms.
Position notes:
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ACADEMY OF PRINCIPLED LEADERS.
Notes on Understanding Your Role:
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15IMPORTANT DATES AND DEADLINES
Spring 2021 – Fall 2021
JANUARY 2021 DUE DATE
Virtual Webb Academy Attendance January 9, 2021
President, Director of Finance,
Director of Recruitment, Standards Board Chairman
Spring Billing Cycles Set-Up in Vault January 15, 2021
MARCH 2021
Spring Association Report Due March 1, 2021 $200 Late Fee
APRIL 2021
Spring Initiation Report Due April 1, 2021 $200 Late Fee
Fall Roster Update Due April 15, 2021
Chapter Standards Report Due April 15, 2021 Admin. Suspension
MAY 2021
National Dues & Fees Balances Due May 31, 2021
National Dues & Fees, Member Safety,
Conferences
ACADEMY OF PRINCIPLED LEADERS.
JUNE 2021
Summer Conference Attendance TBD
JULY 2021
Fall Billing Cycles Set-Up in Vault July 15, 2021
OCTOBER 2021
Member Safety Balance Due October 1, 2021 Admin. Suspension & Surcharge
Fall Association Report Due October 1, 2021 $200 Late Fee
Form 990: Tax Organizer Due October 1, 2021 Admin. Suspension & 5% Surcharge
NOVEMBER 2021
Fall Initiation Report Due November 1, 2021 $200 Late Fee
Spring Roster Update Due November 15, 2021
Annual Officer Elections Chapter Discretion
DECEMBER 2021
Officer Updates in Vault Due December 1, 2021
How do you plan on revisiting these deadlines with your Executive Cabinet regularly so that you
don’t miss any items on this list?
16 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademySOCIALLY EXCELLENT LEADERSHIP
Social Excellence [n]: A state of perpetual generosity, curiosity, positivity, and openness to
limitless possibility. A desire to intentionally connect with others. The ability to engage in
deep, meaningful conversation. Acting in a responsible and respectable manner with high
expectations of others. Being authentic and living everyday with integrity as the best version
of oneself. Being confident and vulnerable. Being fun and compassionate. Being open, kind,
and bold. The highest level of societal participation and contribution.
CURIOSITY
ACADEMY OF PRINCIPLED LEADERS.
GENEROSITY
AUTHENTICITY
VULNERABILITY
17RECRUITMENT POLICIES
As a member of the North American Interfraternity Conference (NIC),
Sigma Tau Gamma supports year-round recruitment because we believe any
students who want to experience fraternity have the right to participate.
Throughout the history of the fraternity movement, the term “rush” has described
the various activities used by fraternity men to entice first year students to join
their chapters. Today the word “recruitment” is more accurate in describing a
carefully crafted plan of action by successful chapters in communicating the
benefits of fraternity membership to potential new members.
Recruitment is a deliberate process that should involve every member of the
chapter with an emphasis on personal development and fraternity values.
In accordance with NIC Standards, Sigma Tau Gamma observes the
following policies:
ACADEMY OF PRINCIPLED LEADERS.
1. In order to join a chapter of Sigma Tau Gamma, a potential new
member (PNM) must have a minimum GPA of 2.5/4.0.
2. Alcohol and drug use are prohibited during recruitment events or
activities.
3. Membership in Sigma Tau Gamma is open to any male who meets the
requirements of membership.
Common Terms
Continuous Recruitment/24-7: Recruitment is a constant process that happens every day,
regardless of the time of year.
• Continuous recruitment efforts recognize the reality of relationships. There is no
set time to build relationships that result in a mutual interest in affiliation. Men and
chapters should be free to associate with each other at a time that is mutually beneficial
and agreeable to them.
• Sigma Tau Gamma and the NIC support Continuous Recruitment.
Notes on Continuous Recruitment:
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18 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademySummer Recruitment: Coordinated either by an IFC or individual chapter and occurs when the
campus is not in session. Events can take place on the campus, in a chapter house, or at another
designated location.
• Recruitment practices that bring chapter members to the PNM are ideal for building
individual friendships. Summer recruitment can and should involve the parents of PNMs.
• Sigma Tau Gamma and the NIC support Summer Recruitment.
Notes on Summer Recruitment:
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ACADEMY OF PRINCIPLED LEADERS.
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Deferred Recruitment: PNMs are required by the campus to wait a certain amount of time or
complete a designated number of credits before being allowed to join a fraternity .
• This allows students to become acclimated to the college setting allowing a less
stressful transition from high school while promoting a safer new member experience.
• Sigma Tau Gamma and the NIC do not support Deferred Recruitment as it is an
inequitable application of student policy and an infringement on the associational
rights of students of organizations. Independent research shows the following:
• Fraternity members exhibit higher levels of growth, learning, and
development than non-fraternity men, and the difference in growth is
most pronounced during a man’s first semester of college.
• Fraternity members have higher campus retention rates than non-
fraternity men.
• The graduation rate among fraternity men is higher than non-fraternity men.
• A successful fraternity experience provides men with a sense of
community and support network that aids in a successful transition to
the collegiate experience.
Notes on Deferred Recruitment:
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19RECRUITMENT POLICIES
Formal Recruitment: A designated and coordinated recruitment period usually organized
by an IFC. Usually, PNMs are required to register for recruitment, attend a certain number of
recruitment events, and cannot accept a bid until a designated date.
• This process promotes a fair approach, allowing all chapters to meet the men going
through recruitment without creating additional barriers to joining. This process is
easier for a chapter, who waits for the men to come to them.
• Sigma Tau Gamma and the NIC support Formal Recruitment when it does not
create additional barriers to joining and is used in conjunction with Continuous and
Summer Recruitment.
Notes on Formal Recruitment:
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ACADEMY OF PRINCIPLED LEADERS.
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In the fall, my campus operates in
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________________________________________________recruitment model(s).
In the spring, my campus operates in
____________________________________________________________________
________________________________________________recruitment model(s).
My campus does or does not allow summer recruitment.
(circle one)
20 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyRECRUITMENT 101
• Please be sure to understand and adhere to local, state, and CDC guidelines regarding
gathering size and other COVID19 restrictions.
• Understand the guidelines of your university and follow them closely.
• Contact Sigma Tau Gamma Headquarters for continued Recruitment support.
• Understand the state of your chapter’s membership. How many brothers do you currently
have and how many will graduate over the coming year? How many people do you need to
recruit to sustain and ensure the longevity of your chapter?
Top 15 Things to Know for Recruitment This Year
1. We must continue to recruit
• Despite the circumstances, we must help Sigma Tau Gamma continue to endeavor
forward by recruiting Noble Gentlemen. Your chapter needs members to survive.
• At minimum, we must replace the brothers that we will lose this year due to graduation
or other circumstances.
• This is how we exhibit the Principle of Excellence.
2. Make the best of every situation
• Yes, digital recruitment feels weird. The sooner you accept the situation, the quicker you
ACADEMY OF PRINCIPLED LEADERS.
can start endeavoring forward.
• Everyoneisinthesameboat.Everyorganizationonyourcampusandeveryindustry around
the world is having to adapt.
• Reframe your attitude and realize the silver lining of this situation... every chapter on
your campus is brought to a level playing field. Take advantage of this and use your
passion and recruitment training for Sigma Tau Gamma to separate yourself from others.
3. Retention is equally as important
• We need to continue to add fresh life to our chapters. BUT, before that... we need to
focus on making sure we take care of the brothers we already have.
• 2020 has been hard on all of us. Please take the time to invest in your brothers so that
you maintain who you already have.
• This is the Principle of Brotherhood at its finest.
4. Focus on building authentic connections with potential new members
• Think about this... an incoming freshman on your campus just had their senior year
ripped away from them. They had no prom, they could not walk the stage at graduation,
they may have missed out on their senior sports season. They are hurting and long for a
place to call home.
• If you take a genuine interest in the potential new members you speak to and focus on
building an authentic connection, that is the best way to recruit them into your chapter.
5. ZOOM, ZOOM, ZOOM
• Zoom should be utilized as one of the primary settings of recruitment in a socially distant world.
• Secure a Premium Zoom account that allows for you to host up to 300 participants with
no time-limit!
• Some universities already provide enrolled students with a premium account. Contact
campus professionals to see if you have access already.
• If your university does not provide a premium Zoom account, the cost is $149.99. This
would be best paid for with your chapter’s recruitment budget.
6. Take advantage of the Digital Recruitment Classroom
• The Digital Recruitment Classroom is a resource that every chapter and every brother
have access to.
• This resource educates and trains brothers on the art of fraternity recruitment.
• This resource takes you step by step on how to recruit. It starts with the basics of
recruitment and ends with discussing the art of digital recruitment.
• Every chapter President and Director of Recruitment has been sent the PDF that 21
contains the unique Sig Tau link.• Chapters are guaranteed to improve their recruitment results if brothers take
advantage of this resource and complete it in its entirety.
• Access the Digital Recruitment Classroom
7. Know your chapter identity
• Now, more than ever, it is important to know who your chapter is, what you stand for,
and where you are going.
• It is critical that you and your members know your identity. “Who are we?” This could
be a brotherhood bonding activity as brothers discuss chapter identity moving forward.
8. Know YOUR Sig Tau story
• Every brother has a unique story as to how they become a brother of Sigma Tau Gamma.
Do some reflecting and identify what YOUR Sig Tau story is.
• This is one of the most affective personal recruiting tools you can have. If you know your
story, you can then relate it to potential new members as you try to recruit them into
your chapter.
9. Don’t wait for potential new members to come to you, you must go get them
• If you think that potential new members are going to text you first, send you an Instagram
DM, or reach out first, then you are going to have a rude awakening when no one does.
• You must own responsibility of chapter recruitment efforts. You must be willing to make that
first form of outreach to a potential new member. Text messages, e-mails, Instagram DM’s,
ACADEMY OF PRINCIPLED LEADERS.
Twitter messages, and phone calls are things that you will need to be comfortable with.
10. Invest in your Social Media presence
• Since in person gatherings are restricted, the money you would be spending can now be
allocated to boosting your social media presence.
• Boostyourposts,payforadvertisements,andputmoneyintoyouronlinepresence. Since
we cannot rely on in-person interactions, we must make our online avenues as nice and
appealing as possible.
11. Look to other Sig Tau chapters for inspiration, support, and feedback
• We are all on the same team. We all took the same oath and live by the same six Principles.
Do not be afraid to reach out to other chapters for inspiration, support, and feedback.
• Our chapters do not work collaboratively as much as they could. There is so much
unlocked potential. Work together so Sig Tau can continue to strive for excellence.
12. Use ChapterBuilder
• Conducting virtual recruitment requires organization. That is what ChapterBuilder brings
to the table.
• It allows for your entire chapter to be on the same page. Track your potential new
members you are in contact with, track interactions, vote, and streamline your entire
recruitment process onto one platform.
• Make sure all your brothers have access and know how to use it. Contact Sig Tau
Headquarters for help and/or training sessions.
13. Use your Chapter Fund to set up a Recruitment scholarship
• Some chapters have a Chapter Fund through the Sigma Tau Gamma Foundation. Each
year, a chapter has access to 7% of the entire fund.
• A chapter could use this Chapter Fund money to set up a recruitment scholarship aimed
at bringing in names for you to contact and recruit.
14. You are going to do it wrong
• This is the first time we are doing recruitment in an entirely digital setting. You are going
to face technical difficulties. You must accept that things will go wrong and that you must
adapt, improvise, and overcome the circumstances.
• Do not beat yourself up. Be kind to yourself.
22 15. Do not
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use the
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potential new members name and remember the reason why we are
looking to add brothers into Sig Tau. The basics go a long way, so do not forget them!Top Digital Recruitment Event Ideas
1. Video Game Tournaments/Livestreaming Multiplayer Games
• Organize a 2K or FIFA tournament with your brothers and potential new members and
stream it virtually on Zoom, Twitch, or Instagram!
2. Virtual Alumni Networking Night
• Invite your chapter alumni to join you in a Zoom meeting as you host potential new
members and discuss the life-long membership aspect of Sigma Tau Gamma.
3. Virtual Sporting Event Watch Parties
• WatchtheNBAPlayoffs,NHLPlayoffs,NFL,andtheMLBseasontogetheronZoom.
4. Online Trivia/Game/Poker Night
• Host an online trivia/game/poker night and consider using part of your recruitment
budget to buy a VISA gift card for the winning potential new members.
5. Virtual House Tour and/or Chapter Presentation
• Have a great house you want to show off? Do a virtual tour.
6. Share a Meal via Zoom
• Consider using a portion of your recruitment budget to pay for meals of potential new
ACADEMY OF PRINCIPLED LEADERS.
members. Order Postmates, Grub Hub, or UberEATS at the same time and enjoy a meal
with potential new members!
7. Zoom Presentation & Discussion
• Consider doing a virtual information session where you deliver your “pitch” of Sigma Tau
Gamma as you discuss your chapter identity, what your chapter does, and who we are as
a national fraternity.
8. Virtual Group Workout
• Consider brothers to lead a virtual group workout to get the gains going physically and
in recruitment!
9. Virtual Philanthropy Projects
• Consider hosting an online fundraising event with your brothers and potential new members!
10. Games & Apps Built for Online Group Interaction
• Try online games like Kahoot or The Jackbox Party Pack.
Extending a Bid
• First, make sure that you have enough bid cards. If you need more, please visit the Sig Tau
Marketplace to purchase enough for your chapter.
• Your goal with extending a bid is to make is safe and memorable.
• Despite COVID-19, we can still make the act of extending a bid safe and memorable.
• Consider an Instagram live stream where you announce your bids like the NBA draft.
• Consider hand delivering a bid from the Chapter President, Director of Recruitment, and/
or the brother they got closest with during recruitment!
23VALUES-BASED SELECTION PROCESS
Aligned with Sig Tau’s purpose, values, and goals. They qualify for membership.
Fit with the group. We know them, trust them, and think they belong with us.
Risk assessed for quality control, to minimize/avoid high risk members.
If you evaluate based on all three of these things, then you can say with 100% confidence that your
chapter seeks quality gentlemen of a noble disposition. Because you’ve done the work to prove it.
HERE!
ACADEMY OF PRINCIPLED LEADERS.
LEARNING
2.5+ cumulative GPA (enforce Academic Success Plan for those below 3.0)
INTEGRITY
Does what he says he will do. Shows up when he says he will show up.
Communicates in a timely and respectful manner.
EXCELLENCE
3.0+ cumulative GPA (OR) recipient of award or scholarship (OR)
demonstrates/communicates overcoming adversity or struggle.
LEADERSHIP
Involved in another student organization (OR) team member in varsity or
collegiate athletics (OR) involved in student government.
CITIZENSHIP
Can speak to meaningful service he has performed (OR) member of a service
organization (OR) member of the US Armed Forces (OR) registered voter.
BROTHERHOOD
Demonstrates desire to build noble generations of men. 3+ brothers vouch
for him during bidding process.
24 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyDYNAMIC RECRUITMENT COMPONENTS
Names List
• You can’t recruit who you don’t know, so you need names. Tactics include: Recruitment
scholarships, sorority referrals, tabling with a hook, mind joggers (getting names from
current members).
• You should aim for ten times as many names as your recruitment goal.
• Invitations
• You’ve got to meet folks one-on-one. Phone calls work best. It takes sixty seconds to ask
someone to meet up with you.
Small Activities
• Don’t scare people off. Start with small activities and small groups. Big events are fine, but
they are better for people who already know you or other men in the chapter.
Referrals
• Don’t let anyone walk away without a referral. Even if they won’t join, they might know
ACADEMY OF PRINCIPLED LEADERS.
someone who will.
Values-Based Selection Process
• New members must be in alignment with our six principles. Be sure to train your entire
chapter on how to find the right men and how to ask questions of potential new members
that lead to a values-based recruitment.
Pre-Close
• You need to know what someone is going to say before you offer them a bid. A pre-
close is important. Ask, “If we offered you a bid, what would you say?” This will open the
conversation to get the potential new member to ask more questions.
Bid
• Offering someone a bid should be memorable. Pick the right place, the right time, and the
right people.
New Member
• Keep every promise you make during recruitment. If expectations don’t match reality,
they will feel lied to and disheartened.
25CHAPTERBUILDER
ChapterBuilder is a professional recruitment software offered to all Sig Tau
chapters free of charge to assist in recruitment efforts. ChapterBuilder will help
you stay more organized during recruitment and ensure that there aren’t any
PNMs that slip through the cracks.
It is an expectation that every chapter utilize ChapterBuilder.
Get the edge over a spreadsheet.
Leads Generator – ChapterBuilder will help populate your list with qualified
PNMs. Build interest forms and view referrals.
Performance Tracking – An interactive dashboard gives you personalized data
on your chapter and recruitment efforts that has never been available until now.
ACADEMY OF PRINCIPLED LEADERS.
Automated Alerts – ChapterBuilder is recruiting, even when you’re not. You’ll
receive alerts from ChapterBuilder when it’s time to follow up with PNMs.
Virtual Coach – ChapterBuilder will analyze your recruitment activity and
inform your leadership team so you’re always performing at your highest level.
Teamwork – ChapterBuilder gets everyone in the chapter involved in
recruitment.
Mobile Ready – Recruitment happens on the go. ChapterBuilder is mobile-
friendly, so you can access your data anywhere in the world.
Beautiful – Design matters. Besides, you deserve something more attractive
than a spreadsheet.
Expertise – ChapterBuilder was designed by recruitment experts using the
most current, proven methods from top performing fraternities and sororities
across the world.
Mass Communication – Easily text, call, and email hundreds of PNMs directly
from the app. Enjoy the benefit of having a local phone number to use solely for
recruitment purposes.
26 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademySigma Tau Gamma Associate and Initiation Reporting
EASY AS 1, 2, 3…
ADD ASSOCIATES MONITOR REGISTRATION
1 Add associate members to Vault as
soon as they are given a bid. 2 Within 24 hours of being added to Vault, associate
members will receive an email to complete their
registration. They must all complete registration before
you can submit the Association Report!
[ TIP ] Get associate members to complete registration
during the first new member meeting via their phone or
a laptop.
To add associate members to your
roster, log into Vault via mySigTau
(www.sigtau.org - MYSIGTAU).
Click on the Vault icon from the
OmegaFi Apps Grid in the top, right
hand corner of the screen.
Finally, in Vault, select Chapter>Add
New Members. Add members in mass Track associate member
or individually, but don’t forget to registration completion via
include ALL new member information Vault>Chapter>Member
(phone number, email, etc.) Initiation reporting
Select ‘Send Reminder Email” or the
envelope icon to email individual
associate members reminder to
SUBMIT complete registration.
3 ASSOCIATE REPORT
Submit an Associate Report prior to each SUBMIT INITIATION REPORT
Association Ceremony. Associate Reports are
4
ACADEMY OF PRINCIPLED LEADERS.
due by October 1 in the fall, and March 1 in the Submit an Initiation Report two weeks prior to the
spring. Late reporting will result in a $200 fine Initiation Ceremony to receive membership materials
assessed to the chapter. prior to the ceremony. Submit one Initiation Report per
Remember, you are unable to submit the report Initiation Ceremony.
until associate members complete registration Initiation Reports are due on November 1 in the fall, and on
- work with them early so you don’t miss the April 1 in the spring. Late reporting will result in $200 late
deadline! fee assessed to the chapter.
Submit Associate Report via
Vault > Chapter > Member
Initiation Reporting > Create
Associate Report
1. Select the term and year
Submit an Initiation Report via Vault > Chapter > Member
2. Add Planned Initiation
Initiation Reporting > Create Initiation Report
Date
1. Select the term and year
3. Select Association Date
2. Add Initiation Date
4. Submit
3. Select Associates who will initiate
Remember: The chapter is responsible for 4. Save and Continue to Report Submission
ensuring all associate members are current 5. Review Initiated Members, Held and Disassociated
with dues and fees prior to initiation. Members to ensure your report is accurate
6. Submit to Sigma Tau Gamma for Approval
For more information or with questions, contact:
Your OmegaFi Chapter Services Representative at 800.276.6342 or your HQ Staff Liaison.
27Sigma Tau Gamma Associate and Initiation Reporting
EASY AS 1, 2, 3…
2
Chapter officer adds
associates to the chapter’s
official roster via Vault
SIGMA TAU GAMMA
1
(accessed through mySigTau)
Enjoy successful immediately after the
recruitment! associate accepts a bid.
JOIN TODAY!
6 Chapter officer
submits the
3 Associates receive an
email within 24 hours with
instructions to establish
ACADEMY OF PRINCIPLED LEADERS.
Initiation Report access to mySigTau.
via Vault.
5
INFO
Chapter officer submits an
Associate Report via Vault.
Sigma Tau Gamma approves
associates for initiation.
4
INFO
Associates log into
mySigTau to complete
registration.
For more information or with questions, contact:
Your OmegaFi Chapter Services Representative at 800.276.6342 or your HQ Staff Liaison.
28 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyEffective RecruitmentDynamic
System Recruitment System
A Proactive System for Maximizing Membership Recruitment
A Product of Phired Up Productions – www.PhiredUp.com
maybe never always
Pool of Prospective Members
# Non-Greek Undergraduate Men: __________ 70% 15% 15%
Referrals Summer Member Membership Marketing Rush
Recruitment Positioning Drives for Names
_______
_______
_______
_______
_______
Names List
GOALS
Managed By: __________ Goal #: __________
Chapter goal is ______
names ON the list by ______
72 hour max 2 week max
Chapter goal is to pre-close:
Invitation by Invitation by ______ men by ______
ACADEMY OF PRINCIPLED LEADERS.
Referral Source Round Table ______ men by ______
______ men by ______
Telephone Letter Electronic In Person Chapter will move ______
names up the list every week
Small Activities
Activities List Introduce him to your friends Chapter goal is ______
1. accepted bids by ______
2.
3.
4. Ask for Referrals
5. Invite his friends to ‘hang out’ too
V.B.S.P.
6. Value Standard
7.
8.
9. Values-based Selection Process
Based on written selection criteria
10.
Pre-Close
100% bid acceptance rate
Not Right New
Now Bid Member
Property of Phired Up Productions, LLC
From Dynamic Recruitment Workbook (2006) http://www.PhiredUp.com
29ACTION PLAN
Identify the goal you WANT to accomplish, SHOULD accomplish, and MUST accomplish during
your term as Director of Recruitment.
WANT TO ACCOMPLISH
SHOULD ACCOMPLISH
ACADEMY OF PRINCIPLED LEADERS.
MUST ACCOMPLISH
30 Sigma Tau Gamma Fraternity, Inc.
© 2021, Earl A. Webb AcademyACADEMY OF PRINCIPLED LEADERS.
31
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