DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin

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DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
DIRECTORY 2019
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Údarás na Gaeltachta, Na Forbacha, Co. na Gaillimhe
Teil:/Tel: (091) 503100 E: eolas@udaras.ie www.udaras.ie
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
aquacultureandseafoodireland.com

CONTENTS
Page 4                                      Page 16                                Page 23                                 Page 41

Contributions:                              Minister Michael Creed on implementing the recommendations of the Aquaculture Licensing
Donal Buckley                               Review Group                                                                                             4
Tara Chamberlain
John Connaughton                            Donal Maguire: Global Sustainable Seafood Initiative recognises BIM’s Certified Quality
Richard Donnelly                            Aquaculture Programme                                                                                    6
Niamh Doyle
Lynn Gilmore                                Donal Buckley: The Seafood Innovation Hub - where ideas are tested and developed into
Lee Hastie                                  profitable business opportunities                                                                        8
Elise Hjelle
                                            Fishermen’s Health Manual: Simple, practical advice on how to stay healthy and safe working
Fergal Keane
Niall Madigan
                                            on land and at sea                                                                                      10
Donal Maguire                               Myles Mulligan: Recycling waste plastics from the fishing and aquaculture sectors                       12
Mo Mathies
Peter McGroary                              John Connaughton: New Higher Diploma in Business in Aqua Business offered by the Institute
Chris Mitchell                              of Technology Carlow Wexford Campus                                                                     16
Myles Mulligan
Wiebke Schmidt                              Mo Mathies: Irish seafood sector embraces sustainability through the Origin Green programme             18
Joe Silke
                                            Richard Donnelly: ARC - the Aquaculture Remote Classroom - offering children a unique learning
Alex Wan
                                            experience                                                                                              20
Editor:                                     Bord Bia expands its reach into the lucrative Japanese market                                           22
Gery Flynn
Aquaculture & Seafood Ireland               Lynn Gilmore: Government and industry aim to get more locally-sourced seafood on menus
Tel:    +353 91 844 822                     across Northern Ireland                                                                                 24
Mob +353 85 747 57 97
Email: geryflynn@icloud.com                 Peter McGroary: SFPA Sanitary Survey Programme providing assurance to seafood retailers
Web: www.aquacultureandseafoodireland.com   and consumers                                                                                           26

Advertisement Manager:
                                            Food Safety Authority of Ireland: Europe’s first, dedicated, consumer-orientated food-safety
Roger Cole                                  watchdog is 20 years old!                                                                               28
Tel:   +353 1 285 91 11                     Lee Hastie: PRIMROSE Project forecasts the risk and impact of Harmful Algal Blooms and
Mob: +353 87 261 15 97
                                            microbial events in coastal waters                                                                      30
Email: roger@silchestermarketing.com
Web: www.silchestermarketing.com            Niall Madigan: A tribute to Richie Flynn, Executive Secretary of IFA Aquaculture for 22 years,
                                            who died in August 2018                                                                                 34
Design:
Conleth Adamson                             Alex Wan: Plant-based derivatives as a protein alternative to fish meal now widely used in
ICON Graphic Services                       commercial diets                                                                                        36
Tel:    01 831 8103
Mob: 087 673 7441                           Triskell Seafood Ltd: Ireland’s premier live shellfish traders and retailers of professional clothing
Email: con@icongraphics.ie                  and equipment to the fishing and aquaculture sectors                                                    38
                                            Fergal Keane: SEASCAPES - 30 years a favourite worldwide from RTE Radio                                 41
Cover picture:
David McGloine, a diver with Mowi Ireland   PHARMAQ Analytiq: SmoltVision - a new tool determines how well smolts will tolerate seawater            42

Aquaculture & Seafood Ireland                                                                                                                        3
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Substantial reduction in
licensing backlog
I n recent years the
  Aquaculture industry in
Ireland has continued to
                                                                                           My Department is
                                                                                           committed to a further
                                                                                           300 shellfish licence
make significant progress.                                                                 determinations this year. At
The most recently available                                                                the end of 2019 the backlog
BIM survey data shows an                                                                   in shellfish licensing will
overall increase in output                                                                 effectively be eliminated
from Irish aquaculture of                                                                  and this will be a game
7% across all the species                                                                  changer for the shellfish
from 2016 to 2017.                                                                         industry in Ireland. It
                                                                                           will provide the solid
In 2017 the industry                                                                       footing long demanded by
produced approximately                                                                     industry representatives.
47,000 tonnes of high
value seafood. Not only                                                                    In addition, my
did the volume of output                                                                   Department has already
increase, so did the value                                                                 commenced measures to
which reached €208m at                                                                     reduce the finfish backlog
first point of sale at the                                                                 and these are set to
end of 2017. This is a very                                                                intensify significantly.
impressive 24% increase
from 2016. These figures                                                                   The importance of
reflect the growing global                                                                 Ireland’s Aquaculture
demand for seafood and                                                                     Industry to vulnerable
the increased activity is a                                                                coastal communities
credit to all involved in the                                                              cannot be emphasised
industry.                                                                                  enough. Around the
                                                                                           coast, over 14,000 people
An important development                                                                   are employed, directly
in recent years was                                                                        and indirectly, in the
the publication in May                                                                     seafood sector. As well as
2017 of the Aquaculture         Since receiving the Report   Review Group was to           employment, seafood is
Licensing Review Group          of the Review Group my       eliminate the backlog in      a key driver in economic
Report. The Review, which       Department has engaged       aquaculture licensing. I      activity, and in many
I commissioned, was a           in detailed consideration    made it a core priority       cases is at the heart of the
detailed examination of         of its recommendations       last year to tackle this      community.
the existing aquaculture        with a view to their         issue and as a result
licensing process. The          implementation, having       significant progress has      I am very optimistic that
Review Group undertook          regard to the legislative,   been achieved. Evidence       Ireland’s Aquaculture
comprehensive stakeholder       environmental, technical     of this progress is in the    Industry has a bright
consultation and looked         and public interest issues   form of 305 aquaculture       future and I wish all
at comparative national         that arise. The Department   licence determinations        operators further success
and international consent       has also engaged             achieved in 2018. This        in the years ahead in
systems to determine best       closely with industry        represents an almost          your continuing efforts
practice for managing           representatives and          three-fold increase on        to produce high quality
a complex licensing             relevant State Agencies.     yearly determinations         seafood.
system in a transparent,                                     and it has already
environmentally                 By far the most              resulted in a substantial     Michael Creed T.D.,
appropriate and legally         important and urgent         reduction in the licensing    Minister for Agriculture,
robust manner.                  recommendation of the        backlog.                      Food and the Marine

4                                                                                     Aquaculture & Seafood Ireland
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Oyster
washing machine
                   ▲

                                                       mussel declumping machine
                                                   ▲
                   ▲

             waste
         shredding
           machine

                                ▲ sacking scales

Aquaculture & Seafood Ireland                                                  5
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Irish Farmed Seafood receives prized
international accolade!
Donal Maguire, Director of Aquaculture Development at BIM

                                                                 environmental sustainability.      achieve equivalence and
                                                                   GSSI used a number of            public recognition by GSSI
                                                                 key reference documents            as meeting the benchmark
                                                                 as its basis. These included       standard.
                                                                 the FAO Code of Conduct               In turn ,the holders of
                                                                 for Responsible Fisheries          the BIM CQA standards
                                                                 (CCRF), the FAO Guidelines         gain added value from
                                                                 for Ecolabelling of Fish           participation as a result of
                                                                 and Fishery Products from          GSSI “equivalence” status and
                                                                 Marine/Inland Capture              thus stay ahead of emerging
                                                                 Fisheries and the FAO              market demands so as to
                                                                 Technical Guidelines for           allow them to “choose the
                                                                 Aquaculture Certification (FAO     right customers” and occupy
                                                                 Guidelines) as the foundation      the top value niches in the
                                                                 to create a Global Benchmark       marketplace.

O
                                                                                                       “This recognition shows
     n February 20th 2019        Environmental                   Tool for seafood certification
                                                                                                    that the BIM Certified Quality
     The Global Sustainable                                      schemes.
Seafood Initiative (GSSI)        sustainability                                                     Aquaculture (CQA) scheme
                                                                   Through its Global
provided formal recognition      GSSI is a benchmark platform                                       and their Farm Standard is in
                                                                 Benchmark Tool GSSI works
of the BIM Certified Quality     that brings partners together   towards its collective objective   line with the FAO’s guidelines
Aquaculture (CQA) scheme for     from across the seafood         to minimise the overall            for aquaculture certification,”
Irish aquaculture products.      sector worldwide to share       environmental impact of how        said Herman Wisse, Managing
This highly prestigious GSSI     knowledge and drive change      we catch, grow and deliver         Director, GSSI.
recognition shows that the       by coming up with solutions     seafood to meet a growing             The GSSI Benchmark
                                 to challenges in the sector.                                       Tool also provides global
BIM Farm Standard (Issue                                         global demand.
                                   It was set up, under the                                         alignment in seafood
1, Revision 1, November                                            The GSSI Tool is made up of
                                 aegis of the UN FAO to                                             certification.
2018) is in alignment with                                       3 parts: a Benchmark Process;
                                 bring more clarity into the                                           “GSSI recognition marks an
all applicable Essential                                         a Benchmark Framework with
                                 marketplace due to the                                             important step for Ireland’s
Components of the GSSI                                           Essential and Supplementary
                                 growing number of seafood                                          seafood sector and for the
Global Benchmark Tool                                            Components; and a Result.
                                 certification schemes and to                                       Irish aquaculture industry.
(version 1.0, 8 October 2015).                                   Seafood Certification
                                                                                                    The endorsement of our
   This is a great outcome for   ensure consumer confidence      schemes must go through an
                                                                                                    Certified Quality Aquaculture
farmed Irish Seafood as it       in certified seafood, helping   exhaustive 7-step Benchmark
                                                                                                    (CQA) scheme by the Global
‘future proofs’ the provenance   to make purchasing decisions    Process to be recognised           Sustainable Seafood Initiative
of our products and gives our    more efficient by offering      by GSSI. The intention             makes it one of four global
producers access to premium      greater choice and driving      behind the Benchmarking            aquaculture schemes that
markets.                         down costs, while at the        exercise is for a seafood          has achieved this standard
   The BIM Certified Quality     same time promoting             certification scheme to            for sustainable seafood.
Aquaculture (CQA) scheme                                                                            Global standards are vital to
is only the eighth seafood                                                                          help customers worldwide
certification scheme, and                                                                           identify sustainable seafood,
only the fourth aquaculture                                                                         to ensure transparency and
certification to be                                                                                 to help raise standards. We
benchmarked against GSSI’s                                                                          are increasingly operating in
Global Benchmark Tool to                                                                            a global marketplace. GSSI
achieve recognition. The BIM                                                                        recognition strengthens
Certified Quality Aquaculture                                                                       Ireland’s reputation as
(CQA) scheme is also the first                                                                      a leading producer of
government run scheme to                                                                            sustainable seafood,” said Jim
achieve this much sought                                                                            O’Toole, CEO Bord Iascaigh
after recognition.                                                                                  Mhara (BIM), Ireland’s
                                                                                                    Seafood Development Agency.

6                                                                                            Aquaculture & Seafood Ireland
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
S PAT
PR E G R OW N
HA L F - G R OW N

                    Naturellement…

                    Environmental
                    sustainable   Safe                                                                                                  Diverse
                    Satmar is willing to preserve the essence of its products   The choice to establish production sites of best        Satmar activity consists in the hatch and raise
                    and to protect the biological balance of its production     quality waters, away from major production areas        mainly of oysters, but also of clams. Satmar produces
                    sites; therefore Satmar developed a production method       as well as the geographic distribution of its 9 sites   diploids and triploids oysters (GTS or by crossbreed),
                    without any antibiotics. This process is based              between the Channel, the Atlantic Ocean,                Japanese clams, in spats, pregrowing, and half-grown.
                    on a sustainable production, less intensive than most       and the Mediterranean Sea, allows Satmar to modulate    The entreprise has 9 sites on the French coastline,
                    hatcheries and on the geographic distribution               and secure its production. The complementarity          selected for the quality of their waters:
                    of production sites. Satmar sites on Gatteville-Phare       of Gatteville and Leucate hatcheries, located at more   Gatteville-Phare, Lestre, Chausey on the Channel;
                    and Saint-Just-Luzac are certified AB -                     than 1000 km from each other, guarantees the safety     Landéda, Ile-Tudy, Bouin, Saint-Philibert,
                    Biological Agriculture.                                     of the product in case of any incident.                 Saint-Just-Luzac on the Atlantic Ocean;
                                                                                                                                        Leucate on the Mediterranean Sea.
                                                                                                                                                                                                 Crédits photos : Satmar - shutterstock.com

                                                                                                                                             SATMAR SITES
                    MANCHE | ATLANTIQUE | MÉDITERRANÉE                                                                                    ON GATTEVILLE-PHARE
                    www.satmar.fr                                                                                                         AND SAINT-JUST-LUZAC
                                                                                                                                             ARE CERTIFIED
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Growing your Business
with the BIM Seafood Innovation Hub
Donal Buckley, Director of Development & Innovation Services at BIM

I n BIM’s Seafood Innovation
  Hub, Clonakilty, a specialist
team of business researchers,
                                  criteria to all innovation
                                  projects, be it a new
                                  technology, a new product
seafood technologists and         or a new business model. To
business developers enable        create real impact, successful
seafood enterprises test          innovations are desirable,
their ideas and develop           feasible and make commercial
into profitable business          sense.
opportunities. The key to         Desirability or a market
successful innovation is          opportunity: a specialist
determining at an early stage     seafood intelligence team in
if projects make financial        collaboration with Bord Bia
sense – before significant        provide clients with market
investment is made.               insights, advice and challenge
During the last year, BIM’s       the client’s idea to uncover
Seafood Innovation Hub            the best means of tackling the    BIM’s Seafood Innovation Hub is Ireland’s dedicated seafood centre
has developed a practical         opportunity. Here, the focus is   and offers seafood clients an efficient and low cost way of testing new
                                  on deeply understanding the       business ideas. Clients can access up to date market insights, pilot
way for industry to carry                                           testing and commercial planning free of charge with only the need to
out innovation and create         intended customer for your
                                                                    pay for consumables and any third party costs.
higher margin business            innovation and where the
opportunities. The goal is        market demand is.                 •	BIM Seafood Processing               technology and trialling
simple, to solve challenges or    Feasibility: after the core          Innovation Scheme                    such technology under
market opportunities through      concept is refined, it is            supports industry projects           commercial conditions
the creation of profitable new    then necessary to assess if          which add value, develop             to improve performance
offerings.                        it is technically feasible to        new products and process             and competitiveness
                                  implement the solution. BIM          technology, business model           whilst also assisting
In the Seafood Innovation
                                  seafood technologists provide        and hire of third party              measures to improve
Hub, BIM looks to deliver
                                  pilot testing and prototype          innovation experts with up           long term environmental
value through the following
                                  solutions based on the client’s      to 50% costs to a maximum            sustainability.
criteria:
                                  technical capabilities.              spend of €200,000.
                                                                                                         •	BIM Seafood R&D
Is there a significant client
                                  Commerciality: for innovation     •	BIM Seafood Scaling &                Programme provides a
need or problem to be solved?
                                  to be successful it must be          New Market Development               means for industry to
Is solving the need feasible?     financially viable. A BIM            Scheme – BIM and Bord                submit relevant R&D
                                  Commercial Officer supports          Bia partner to support               project proposals to be
Does the project significantly
                                  the client in developing the         companies’ market                    undertaken by BIM for
provide added value to the
                                  detailed financials around           research, travel and                 the benefit of the sector
industry through any one of
                                  the project including viability      expenses going to markets,           as a whole. Projects
the following?
                                  KPIs; NPV, %IRR and payback.         participation at trade               are 100% funded by
1.	Expansion of the raw                                               events with up to 40% of             BIM and include by-
                                  Innovation happens at the
    material base                                                      costs to a maximum spend             product utilisation,
                                  intersection of these three
                                                                       of €40,000.                          marine ingredients,
2.	Decreasing the cost of        lenses, the sweet spot of
                                                                                                            technology transfer and
    production or processing      innovation success.               •	BIM Knowledge Gateway
                                                                                                            digitalisation.
                                                                       Scheme supports
3.	Increasing the price at any   Innovation Funding                   knowledge, innovation and         For queries on how BIM’s
    stage of the value chain
                                  Supports                             technology advancement            Seafood Innovation Hub can
Good innovation requires          In addition to technical and         in the aquaculture                assist you, please contact
both creativity and also a        advisory supports, BIM also          sector. Working with              your local BIM development
process to move an idea from      provides a range of new              technical and research            officer, or Paul Ward at paul.
concept stage to market.          funding grants to support            institutions to develop           ward@bim.ie (01-2144 125)
Through a three-stage process     growth and innovation across         innovative products and           or Aileen Deasy at aileen.
BIM applies strict commercial     all sectors of Irish seafood.        investment in innovative          deasy@bim.ie (01-2144 155).

8                                                                                                 Aquaculture & Seafood Ireland
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
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                       CER

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   Aquaculture & Seafood Ireland
                                                Naissain                9
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                                     naissains d’huîtres sélectionnés
DIRECTORY 2019 - Aquaculture and Seafood Ireland, Dublin
Fishermen’s Health
Mo Mathies, Fisheries Technical and Sustainability Officer, BIM

                                                                                                Banks, author and President
                                                                                                of the European Men’s Health
                                                                                                Forum.
                                                                                                Whether you are fishing
                                                                                                on the Porcupine, setting
                                                                                                lobster pots off the coast of
                                                                                                Howth, harvesting mussels
                                                                                                in Roaring Water Bay or
                                                                                                turning oyster bags in Lough
                                                                                                Swilly, BIM would like to
                                                                                                encourage everyone engaged
                                                                                                in the seafood industry to
                                                                                                take some time to read the
                                                                                                handbook. Keep a copy on
                                                                                                your vessel, in your canteen,
                                                                                                pinned to your notice board
                                                                                                or download it from the BIM
                                                                                                publications website.
I n 2009 Ireland became the
  first country to publish a
National Men’s health Policy
                                fishing industry on
                                all aspects of crew
                                training, including
                                                                                                Kate O’Flahery, Head of
                                                                                                Health and Wellbeing at
recognising the need for        Sea Survival, Man-                                              the Department of Health
a specific focus on men’s       Over-Board, Fire                                                commented: “Healthy Ireland
health. While life expectancy   Fighting, Helicopter                                            is a Government-led initiative
overall has increased           Rescue, and Abandon                                             which aims to create an Irish
worldwide for males and         Ship procedures. BIM                                            society where everyone can
females, Irish men have the     also provides training                                          enjoy physical and mental
second lowest life expectancy   that includes how to                                            health, and where wellbeing
in the European Union, and      correctly wear PPE, such                                        is valued and supported at
on average, a life expectancy   as their SOLAS abandon                                          every level of society.
nearly 6 years younger than     ship lifejacket, Personal
Irish women.                                                                                    Healthy Ireland welcome
                                Flotation Device (PFD)
                                                                                                the publication of BIM’s
Sea fisheries can be a          and ear protectors.
                                                                                                Fisherman’s Health Manual,
dangerous occupation and is                                                                     which addresses specific
recognised internationally as                                                                   health issues involved
the most hazardous industry     Health Manual                                                   in the Irish seafood and
to work in. Surveys have        A crew member in good                                           fishing industry. Fishing is a
shown that fishermen often      health is better prepared       to encourage as wide a
                                                                                                challenging profession and
suffer serious but avoidable    to react effectively to the     readership as possible. This
                                                                                                having access to detailed and
accidents through fatigue,      difficult conditions and        guide should not be used as
                                                                                                practical advice will empower
risk-taking and poor physical   demanding tasks that            a substitute for professional
                                                                                                fishermen in Ireland to make
condition. Simply being at      working at sea presents. As     medical advice.                 changes, and particularly as
sea increases the risk of       life onboard depends on         “All fishing gear comes with    the guide is accessible in five
accidents due to factors such   the crew’s ability to work                                      languages.”
                                                                a manual. The machinery
as sea conditions, weather      as a team, supporting the       is tough, it has to be          Recognising the diversity
and boat equipment.             personal health of each crew    considering the environment     on board Irish vessels the
Therefore, looking after your   member is critical for the      in which it has to work.        manual is also available in
physical and emotional          overall safety of the vessel.
wellbeing is one of the most                                    Fishermen are also tough        Irish, Arabic, Malay, Russian
important things you can do     BIM’s Fishermen’s Health        for the same reasons but        and Spanish. If any of your
to ensure your safety while     Manual offers simple            there was no manual for         crew would like to receive
at sea.                         and practical advice on         maintenance. Well now there     the manual in any of these
                                keeping healthy, both at        is, and hopefully fishermen     languages, please contact
BIM, Ireland’s Seafood          sea and on land across a        will stay healthy no matter     BIM on 01 214 4100 or email
Development Agency,             range of topics. Direct and     what those deep waters          mo.mathies@bim.ie and we
works closely with the Irish    engaging language is used       throw at them,” says Dr Ian     will gladly send you copies.

10                                                                                         Aquaculture & Seafood Ireland
Find out how Origin
                                Green suppliers can
                                benefit your business
                                Origin Green, the world’s first national food sustainability
                                programme is Ireland’s commitment to a safe, secure
                                food supply far into the future. Members are audited
                                at every step, making it the only independently verified
                                programme of its kind.

                                Find out more at OriginGreen.ie

Aquaculture & Seafood Ireland                                                           11
Recycling waste plastics from the
seafood sector                                               Myles Mulligan, Technical Officer, BIM

   BIM has acquired a mobile            “We are delighted to               the setting up on site and            wastes such as polyethylene
shredding unit under the             be involved in this high-             the moving of the bagged              netting, most hard floats,
European Maritime and                profile initiative”, says             material to a closed storage          polypropylene ropes, fish
Fisheries Fund to process            Ulster Shredders’ managing            point.                                boxes, nylon cage net frames,
plastic wastes from the              director, Elliot Martin.                Just under ten tonnes               hard plastic equipment,
fishing and aquaculture                 “We had to make some               of nets were processed                plastic boats, mussel barrel
industries. The shredder             significant modifications             with steel from the warps             floats and oyster bags.
allows items including               to the U-45 shredder to               being separated and                      For example, in the case of
trawl nets, salmon cage              contribute to its mobility.           sent for recycling. Five              a typical whitefish trawl, once
nets, mussel floats and              Once it is positioned on the          bags of shredded nets                 the reusable floats and other
oyster bags to be shredded           quayside, it is powered by a          were recovered giving                 accessories are removed the
and compacted for easier             generator on the low loader           approximately 2.5 tonnes of           netting can be ‘stripped’ off
transportation, storage and          which makes the machine a             recyclable plastic material.          the head ropes, foot ropes
recycling.                           ‘stand-alone’ unit”.                    Each port has a different           and where the selvedge has
   The custom-built unit                Both shredder and                  arrangement for recycling             been completed with nylon
was designed and built               generator can be transported          but usually half of the               or polyester twines.
in Northern Ireland by               on a flatbed 4-axle truck             proceeds are donated to the              The resulting clumps of
Ulster Shredders Ltd of              with a remote controlled 55           RNLI.                                 clean mesh of a manageable
Magherafelt. (http://www.            tonne/m telescopic crane.               The shredder accepts a              weight are then stored in an
ulstershredders.com)                 The crane provides for                range of hard and soft plastic        on-board receptacle or the

Shredding mussel floats on Roscoe Pier, Killary Harbour in July 2018. From L-R: Patrick Faherty (mussel farmer); John Bell (GreenMarine); Pat Lydon
(mussel farmer); Myles Mulligan (BIM); Michael Murphy (GreenMarine); Mary Hannan (BIM); and back right, Killian Murphy (GreenMarine)

12                                                                                                       Aquaculture & Seafood Ireland
Higher Diploma in Business
in AQUABUSINESS
This course is designed to cater for those looking to enter management
roles in Aquabusiness, Aquaeconomics, financial or regulatory roles in R&D
or in a seafood processing company. The course may also appeal to those
looking to start an Aquabusiness company or expand an existing company
into new markets.

COURSE CONTENT                                                                 Open to candidates from the
Developed in partnership with Board Iascaigh Mhara (BIM – Ireland’s Seafood
                                                                               SEAFOOD INDUSTRY including
Development Agency), this programme offers modules in:                         fisheries, aquaculture &
                                                                               seafood processing
— Aquabusiness Environment
— Law and Regulation for Aquabusiness                                          Supported by:
— Strategic and Innovation Management                                          • Irish South and East Fish Producers
                                                                                 Organisation (ISEFPO)
— Financial Management and Planning
                                                                               • Irish South and West Fish Producers
— Marketing Management in Aquabusiness                                           Organisation (IS&WFPO)
— Work Placement or Work Based Project                                         • Women in Fisheries Network (WIFN)

COURSE FEES 2019-2020
                                                                                 For information on course
€2,500, however fees could be reduced if paid in full before 6th September       content and applications
2019 and if candidates are successful in securing fundings assists.              please contact:
Applications are invited on the BIM grants portal www.bim.flexigrant.com for     Brian O’Loan
European Maritime Fisheries Fund (EMFF) assistance towards the cost of this      BIM
programme. Grant aid of 50% of course fees and learner support costs are         Email: aquabus@bim.ie
available for individuals in the sector.                                         Mobile: 087 2626578
                                                                                 Dr Janette Davies
ENTRY REQUIREMENTS                                                               Deputy Head
— NFQ Level 7 or level 8 Award or equivalent in a related discipline.            Wexford Campus IT Carlow
                                                                                 Email: janette.davies@itcarlow.ie
— Candidates who do not have a Level 7 or higher award but have other
                                                                                 Phone: 053 9185808
  relevant industry experience may be eligible for the programme through
  RPL. Candidates may be required to attend an interview.
                                                                                                   “I recommend
COURSE DELIVERY                                                                                anyone working in the
This course will take place every fortnight on Fridays and on Saturdays from                   Aquaculture industry in
                                                                                        management to engage with this
10-4pm over the academic year.                                                        programme, it is very comprehensive,
                                                                                     relevant and practical. I will encourage
Location: Institute of Technology Carlow, Wexford Campus,                            all future employees to do this course
Summerhill Road, Wexford                                                                  if they do not have a business
                                                                                                   background.”
Course Start: Friday, 13th September 2019                                                 Mag Kirwan – Goatsbridge
                                                                                                 Trout Farm
Closing date for applications: Friday, 30th August 2019

                                                                                                                EUROPEAN UNION
Aquaculture & Seafood Ireland
                                       Ireland’s EU Structural and
                                       Investment Funds Programmes
                                       2014 - 2020                                                              This measure is part-financed
                                       Co-funded by the Irish Government                                        by the European Maritime
                                       and the European Union                                                   and Fisheries Fund
BIM storage bags supplied               In 2012 BIM, Green
for landing to an onshore             Marine Recycling and
storage area.                         GEOLINE Lining Systems
  Interest in the recycling of        Ireland, joined forces with
industry plastics began in            Centriforce to develop a
2003 when BIM conducted               pilot project for recycling
an environmental awareness            polyethylene nets and
campaign. In 2006 BIM,                related items such as rope
along with the then DCMNR             and twine.
and PETLON UK Recycling                 In 2016 the large
Group, began a state-funded           quantities of stored
project in Dunmore East               polyethylene-based trawls
developing a system whereby           and industry equipment
monofilament waste netting            around the coast were
was collected, baled and              targeted in a collective
eventually recycled.                  project coordinated by BIM
  Further progress took               along with the Department
place in 2007 with a more             of Agriculture, Food &
permanent and economical              the Marine, Donegal
transfer centre: Green Marine         County Council, Wexford
Recycling Transfer Facility           County Council and the
in Tramore, Co Waterford.             Clogherhead Development
To date, circa 500,000kg of           Group.
nylon waste material has                187 metric tonnes of
been collected from Irish and         bulk polyethylene-based
visiting fleets.                      gears and equipment

                                                                    Custom-built shredder from Ulster Shredders Ltd, Magherafelt, Co. Derry

                                                                    was processed, extracting           packaging and galley wastes
                                                                    approximately 74,000kg of           with consideration given
                                                                    marketable polyethylene             to the use of high density
                                                                    feedstock.                          polypropylene mini balers,
                                                                      To address logistical             suitable for operation in
                                                                    difficulties and transport          marine environments, to
                                                                    costs, BIM explored having a        compact the polymer waste
                                                                    dedicated mobile shredder           streams onboard fishing
                                                                    to increase the amount of           vessels.
                                                                    material per cubic metre              This work now forms part
                                                                    contributing to leaner              of the Clean Oceans Initiative
                                                                    logistics. Similar efforts          launched by Minister Creed
Sample products already manufactured from                           were made to assess the             in January at Union Hall, Co
recycled polyethylene pellet from the Irish seafood sector          polymer content of the              Cork.

14                                                                                               Aquaculture & Seafood Ireland
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Aquaculture & Seafood Ireland                                                                                                     15
Education brings net gains for Irish
seafood sector
John Connaughton, Training Services Manager at BIM

Standing L-R: Dr Janette Davies, Deputy Head, Wexford Campus IT Carlow; John Connaughton, Training Services Manager, BIM; Dr Karen
Hennessy, Head, Wexford Campus IT Carlow; David Denieffe, Registrar, Institute of Technology Carlow. Seated L-R: Jim O’Toole, Chief Executive
Officer, BIM; Dr. Patricia Mulcahy, President, Institute of Technology Carlow.

E   quipping the Irish
    seafood sector with
the proper and relevant
                                    the international seafood
                                    sector.
                                                                         collaboration between
                                                                         Institute of Technology
                                                                                                              “Now with BREXIT looming
                                                                                                              ahead and increasing
                                                                                                              concerns about how trade
                                    Dr. Bogason was speaking             Carlow, Bord Iascaigh
skills in business, financial                                            Mhara (BIM) and IFA                  will fare in the changed
                                    at the official launch at
management, marketing,                                                   Aquaculture.                         environment, companies
                                    Wexford County Council
law and innovation                                                                                            in the seafood sector have
                                    offices of the Higher                “In Iceland, there are now
is essential to its                                                                                           started to prepare own
                                    Diploma in Business in               three universities delivering
sustainability and growth                                                                                     scenarios and are putting
                                    Aquabusiness at Institute of
in a post-Brexit era.                                                    programmes for the seafood           strategies in place to meet
                                    Technology Carlow Wexford
                                                                         sector, one of which, in the         any upcoming challenges.
This is according to                Campus, a new academic
international fisheries             programme tailored for the           north of the country, is a           Equipping the sector with
and aquaculture expert              next generation of seafood           three-year degree course.            the education and skills it
Dr. Sigurður Grétar                 producers, managers                  Most of the movers and               needs is essential to the
Bogason who has                     and entrepreneurs. The               shakers in the seafood               realisation of a strong and
more than 30 years of               course is the only Level             sector are graduates of              sustainable seafood sector
industry and academic               8 programme of its kind              this programme”, said Dr.            that can meet whatever
research experience in              in the country and is a              Bogason.                             challenges lie ahead”.

16                                                                                                     Aquaculture & Seafood Ireland
The Higher Diploma in           offices, Dr. Janette Davies,   BIM said, “The Diploma in        the first graduates of the
Business in Aquabusiness        Deputy Head of Wexford         Business in Aquabusiness         programme H. Dip in
aims to expand Ireland’s        Campus and who is course       being launched today             Business in Aquabusiness
global seafood sector.          director of the Higher         forms part of BIM’s wider        at the Wexford Campus.
According to BIM’s recently     Diploma in Business in         education and skills
                                                                                                Speaking at the launch, she
published Business              Aquabusiness at Institute      strategy and will help
                                                                                                said, “As an entrepreneur
of Seafood report, the          of Technology Carlow           to future-proof Ireland’s
                                                                                                you must have a good
seafood industry in Ireland     Wexford Campus said,           burgeoning seafood sector.
                                                                                                understanding of all
currently employs more          “The Higher Diploma in         Last year the Irish seafood
                                                                                                aspects of your business
than 14,000 people and          Business in Aquabusiness       sector recorded its third
                                                                                                - marketing, finance,
the Government policy           is the only Level 8            consecutive year of growth,
                                                                                                economics, law and
document Harnessing             programme of its kind in       with its value up 6.4%
                                                                                                strategic innovation. The
Our Ocean’s Wealth              the country. Its content is    on the previous year, to
                                                                                                H. Dip in Business in
2012 highlights training        the result of collaboration    contribute €1.15 billion to
                                                                                                Aquabusiness has increased
as essential to the             with our industry partners,    Ireland’s GDP. It’s vital that
                                                                                                my understanding in all of
continued growth of the         BIM and IFA Aquaculture,       men and women working
                                                                                                these areas and enabled me
sector. Designed to assist      to ensure it is specifically   in Ireland’s seafood sector
                                                                                                to confidently promote and
producers, managers             tailored for the needs of      are equipped with the right
                                                                                                develop Irish Mussel Seed
and entrepreneurs, the          the seafood sector and its     set of skills and knowledge.
                                                                                                Company in a positive way.
programme has strong links      pioneering nature means        The continued success of
                                                                                                I believe this course will be
with industry and includes      that we have students          the sector is dependent on
                                                                                                instrumental in the creation
lectures, work placement,       travelling the length and      having a skilled workforce.”
                                                                                                of some of the future
guest lecturers and site        breadth of the country
                                                               Kate Dempsey, managing           leaders of the aquaculture
visits.                         to participate in this
                                                               director of Irish Mussel Seed    and fisheries industries
                                programme at Institute of
Specifically                                                   Company recently awarded         who will undoubtedly
                                Technology Carlow Wexford
                                                               Best Young Entrepreneur          compete globally with the
tailored                        Campus.”
                                                               by the Wicklow Enterprise        same confidence that I
Speaking at the launch at        Also speaking at the          Office and BIM Student           have gained from from the
 KNOX halfCounty
Wexford    Ad_Layout 1 12/06/2015 09:08 Page 1
                 Council         launch Jim O’Toole, CEO of    of the year, is amongst          course”.

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Aquaculture & Seafood Ireland                                                                                                17
Origin Green
in the Irish Seafood Sector
Mo Mathies, Fisheries Technical and Sustainability Officer, BIM

O    rigin Green is Ireland’s
     national programme
for sustainable food
                                 The Irish seafood sector has
                                 embraced the Origin Green
                                 sustainability programme
                                                                  such as the Responsibly
                                                                  Sourced Seafood Standard
                                                                  (RSS) for wild catch and
                                                                                                 The environmental,
                                                                                                 economic and social
                                                                                                 sustainability of the Irish
and drinks production.           since its inception. The first   the Certified Quality          seafood sector is central
Launched in 2012 by              Irish seafood processing         Aquaculture Standard           to BIM’s strategy (BIM’s
Bord Bia, this voluntary         company was verified in          - both internationally         Statement of Strategy
programme brings together        December 2012, while the         recognised to ISO 17065 -      2018-2020 Enabling
Ireland’s food industry          first primary aquaculture        ensure the sustainability of   Sustainable Growth). BIM
– from farmers to food           producers were verified in       the raw material through       recognises how crucial the
producers, retailers to          2015. To date, around 60         independently certified        careful management and
foodservice operators            seafood companies have           management practices.          conservation of Ireland’s
– with the common                become verified Origin           Ireland has launched           natural capital is to the
goal of sustainable food         Green members. The               a government-backed            continued sustainability of
production. It enables the       development of the Origin        programme of Fishery           the Irish seafood sector.
industry to set and achieve      Green sustainability plans       Improvement Projects (FIPs)
measurable sustainability                                         to demonstrate Ireland’s       Current sustainability
                                 by Irish seafood processors
targets that respect the                                          commitment to sustainable      initiatives are diverse and
                                 has improved their
environment and serve                                             fisheries to complement        far-ranging and include:
                                 environmental performance
local communities more                                            the sustainability elements    research in gear technology;
                                 in relation to energy usage,
effectively.                                                      of the RSS. FIPs are a         certification and stock
                                 waste reduction and water
                                                                  globally recognised means      management; energy and
To become a verified             efficiency.
                                                                  of assessing fisheries and     waste management to
member of Origin Green,
                                 The high rate of Origin          identifying actions to         stewardship of the natural
companies have to sign
                                 Green membership                 improve their management       environment; continually
up to the relevant Origin
                                 within the Irish seafood         and sustainability.            improving measures by
Green Charter and develop
                                 sector demonstrates                                             implementing management
a company-specific                                                BIM’s Green Seafood
                                 a commitment to                                                 systems and achieving
sustainability plan. This                                         Business Programme was
                                 sustainability throughout                                       voluntary standards.
plan identifies a baseline                                        established in 2012. To
                                 the entire seafood value
across the areas of raw                                           date it has assisted over      If you would like more
                                 chain. Fishermen, fish
material supply, resource                                         thirty seafood companies at    information on BIM
efficiency and social            farmers and processors           secondary level to achieve
                                 have all acquired green                                         supports for Origin Green,
sustainability. From the                                          significant cost savings       please contact a member of
baseline, each company           credentials through              and efficiencies in areas
                                 a multitude of BIM’s                                            the BIM Origin Green team:
identifies continual                                              including water usage,
improvement opportunities        sustainability programmes.       energy efficiency, transport   Grainne Devine –
and sets targets across                                           and waste management.          Aquaculture Development –
the duration of the plan,
                                 Independent                      The seafood processing         grainne.devine@bim.ie
usually five years. All Origin   certification                    industry, in particular, has   Sandra Hennessy –
Green sustainability plans       Sustainability initiatives       embraced this programme.       Green Seafood Business
are independently verified       target the entire seafood        The ability to improve
                                                                                                 Programme – sandra.
by Mabbett, a third-party        value chain, from                efficiencies in these areas
                                                                                                 hennessy@bim.ie
agency, and monitored on         vessels and fish farms           presents a great opportunity
an annual basis through          to food production and           to reduce resource             Mo Mathies –
independently verified           retail. At primary level,        consumption and emissions      Fisheries Development –
progress reporting.              certification to standards       while increasing profits.      mo.mathies@bim.ie

18                                                                                         Aquaculture & Seafood Ireland
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THE ARC                                  Richard Donnelly, Aquaculture Business Planning Manager at BIM

Bord Iascaigh Mhara has developed        of aquaculture directly to schools.     pupils. The ARC experience is divided
the ARC, Aquaculture Remote              The classroom is fully equipped to      into four parts, each including an
Classroom, as part out its involvement   provide visitors with an interactive    interactive presentation followed by
in the EU Commission Farmed in the       and engaging experience with large      a hands-on activity for pupils. The
EU Project.                              screen displays, VR headsets and        activities have been developed to
Farmed in the EU aims to highlight       hands-on group activities. Through      reinforce learning through inquiry,
the benefits of aquaculture as           active learning, pupils learn about     solving problems, group work and
an industry that produces fresh          aquaculture, explore its role in food   active learning.
sustainable seafood, creates             production and in preserving the
                                         environment, and discover how it        The ARC experience addresses
employment and helps sustain rural                                               strands of the of SESE Science, SESE
communities. Across ten countries,       affects their local community.
                                                                                 Geography and SPHE Education
the project is bringing schools and      BIM is delighted to have Amy            curricula.
aquaculture professionals together       Geraghty and Áine O’Donnell as
to help students learn about the         the tutors who are delivering the       The ARC will visit schools during term
sector and its impact on the local       programme to schools nationwide.        time and throughout the summer
community and beyond.                    Amy completed her PhD in Marine         season will be a regular at seafood
                                         Biology at University College Cork in   festivals around the Irish coast.
Mobile    classroom
                                         2018, while Áine recently completed a
The ARC is a mobile classroom                                                    It is hoped that the educational
                                         Masters in Nutritional Science.         experience of the ARC project coupled
which has been designed to raise
young people’s awareness of              Together they have been working         with BIM’s /Fáilte Ireland’s campaign,
aquaculture. The ARC is literally a      with BIM and H2 Learning, who are       Taste the Atlantic, Irish aquaculture
truck-sized classroom which travels      managing the project to help devise     will continue to grow and flourish
throughout Ireland to bring the story    a unique learning experience for        around our coastline.

20                                                                                  Aquaculture & Seafood Ireland
BIM National                                                                BIM National Seafood
Seafood Awards 2018                                                            Awards celebrate the
The biennial BIM National Seafood Awards recognises people,                     role of women in the
   partnerships and businesses throughout Ireland’s seafood
     sector under the headings of Innovation, Sustainability,                   Irish seafood sector
      Competitiveness and Skills. The Awards, dedicated to                 Veteran seafood professional Margaret Downey-Harrington from
  recognising the achievements of individuals and businesses               Castletownbere was honoured for her contribution to the Irish seafood
                                                                           industry at the BIM National Seafood Awards. Margaret’s career has
revolutionising the Irish seafood sector under the key themes of           spanned more than 60 years; she is a founding member of Mná na
Sustainability, Innovation Competitiveness and Skills were held            Mara, the first national network for women in fisheries. The awards
   in Dublin’s Christ Church Cathedral on November 27, 2018.               included finalists from fishing, aquaculture, seafood processing and
 Two 2018 sustainability category winners are also members of              seafood retail.
                           Origin Green.                                   Minister for Agriculture, Food and the Marine, Michael Creed TD
                                                                           attended the awards and said:
                                                                           “The strong focus on sustainability, innovation and upskilling within
 Category: Best           in   Sustainable Aquaculture                     Ireland’s seafood sector is help-ing businesses to connect with the
                                                                           vast and diverse market opportunities throughout the world. The
 Winner: Marine Harvest Ireland, County Donegal
                                                                           demand for seafood and moreover for high quality seafood places
 Marine Harvest is the world’s leading producer of Irish organic salmon.   Ireland in prime position. The wom-en and men being honoured are
                                                                           the driving force behind the successes of the industry. Because of
                                                                           them the ambitious targets set out in Food Wise 2025 look set to being
                                                                           achieved.”

                                                                           High     standard
                                                                           The biennial awards are dedicated to recognising the achievements
                                                                           of individuals and businesses rev-olutionising the Irish seafood sector.
                                                                           BIM CEO Jim O’Toole said: “BIM’s ambition is for Ireland to be-come
                                                                           a global leader in sustainable seafood. Over 14,500 work in the sector.
                                                                           It contributes €1.15 bil-lion to our economy and is vital to many of our
                                                                           coastal communities. The winners demonstrate the commitment and
                                                                           consistently high standard that’s driving the reputation of Irish seafood
                                                                           in Ireland and internationally.”
                                                                           BIM Best Student winner Kate Dempsey completed a higher diploma
                                                                           in Aquabusiness in IT Carlow ear-lier this year. She is Director of Irish
 Sustainability          achievements:                                     Mussel Seed Company and has recently established an aquacul-ture
 •	Secured its first Aquaculture Stewardship Council certification for    analytics company.
    its Deenish marine farm in County Kerry.
                                                                           The Awards included four categories to reflect BIM’s strategic
 •	Achieved a 68% drop in greenhouse gas emissions per tonne when         priorities; Innovation, Sustainability, Competitiveness and Skills.
    compared to the 2013 baseline figure.
                                                                           The trophies for BIM’s National Seafood Awards carried the theme of
 •	Launched a wellbeing programme covering healthy eating, physical       sustainability and were made using the fish sculptures from the BIM
    fitness improvement, smoking cessation, and mindfulness. In 2017,      Sustainable Seafood Garden, overall winner at Bloom earlier this year.
    41.6% of the total workforce participated in the Employee Wellbeing
    programme.
                                                                             RIGHT: Kate Dempsey,
                                                                                 Irish Seed Mussel
                                                                               Company, BIM Best
 Category: Best          in    Sustainable Processing                        Student Award winner
                                                                                  pictured with Jim
 Winner: Connemara Seafoods Ltd, County Mayo                               O’Toole, CEO, BIM; and
 Connemara Seafoods is Ireland’s leading                                    Minister for Agriculture,
 cultivator & producer of fresh, frozen,                                      Food and the Marine,
 freeze chilled, pasteurised and organic                                        Michael Creed T.D.
 seafood products with over 150 years’
 experience in the seafood business.                                                                                         LEFT: Jim O’Toole,
 Sustainability          achievements:                                                                                       CEO, BIM; and Minister
                                                                                                                             for Agriculture, Food
 •	Introduced an effective energy management plan including natural
                                                                                                                             and the Marine, Michael
    water harvesting systems.
                                                                                                                             Creed T.D. pictured
 •	Developed an in-house software system allowing for the tracking of                                                       with BIM Lifetime
    raw material and production data which is available to their partner                                                     Achievement award
    suppliers to optimise their individual operations.                                                                       winner, Margaret
 •	Developed an advanced waste system resulting in new products                                                             Downey-Harrington of
    from seafood waste streams.                                                                                              Castletownbere

Aquaculture & Seafood Ireland                                                                                                                          21
???????

Bord Bia
expands its reach
into the Japanese market
                                                                                                     Above: Ireland stand at the
                                                                                                        Tokyo Seafood Show in
                                                                                                                   August 2018

Bord Bia – The Irish Food        identify opportunities in       consumers through its 3rd     the origin of the products
Board – has identified           this market.                    annual promotion with the     in-store. An Irish seafood
Japan as a growth market                                         leading retail group, Aeon.   leaflet was available in
                                 According to Karen
for Irish seafood exports.                                                                     all stores to help educate
                                 Devereux, Sector Manager        In partnership with Aeon,
Seafood exports to this                                                                        Japanese consumers about
                                 Seafood with Bord Bia,          Bord Bia promoted a range
market reached 16 million                                                                      the unique attributes of
                                 “Ireland is a trading nation    of four Irish mackerel,
tonnes in 2018 - up 60%                                                                        Irish seafood.
                                 and the seafood industry        horse mackerel and
on 2016 - with mackerel          is an important part of our                                   The promotion launch
                                                                 herring products in 100
the key species exported,        export strategy. In 2018 we                                   was attended by the
                                                                 Aeon retail outlets across
accounting for 50% of total      exported around €570m                                         Irish Minister for Culture,
                                                                 Japan. The range of Irish
seafood exports; exports         worth of seafood (excluding                                   Heritage and the Gaeltacht,
                                                                 pelagic products on sale
of horse mackerel grew by        seaweed, fish fats/oils and                                   Ms. Josepha Madigan T.D.
                                                                 were sampled in all 100
65% between 2017 and             fish meal) to more than 70                                    who said:
                                                                 stores during a campaign
2018. Japan is now Ireland’s     markets around the world,       which ran from March          “We are delighted once
second largest market for        with Japan an increasingly      15th to 17th, and aimed       again to work in close
Irish horse mackerel and         important destination.          to raise awareness of the     partnership with this
third largest market for Irish
mackerel.                        In support of the Irish         quality and sustainability    important retail customer
                                 seafood sector in               credentials of seafood from   in Japan to help raise
In recognition of the            developing business in          Ireland.                      awareness about the high
potential for growth             this market, Bord Bia has                                     quality seafood we have
in Japan, Bord Bia has           undertaken a number of          Tasting   programme           available from Ireland and
invested in ‘feet on the         initiatives over the last       To support the tasting        the unrivalled sustainability
street’ resources since          six months in an effort         programme, Bord Bia           credentials that govern
early 2018 to increase           to grow sales further. In       developed a range of          our production. We know
its physical presence, to        March, Bord Bia brought         point-of-sale material to     that Aeon is increasing its
support pelagic and other        the taste of Irish seafood to   help Japanese consumers       commitments to certified
seafood categories and to        the attention of Japanese       identify and recognise        sustainable production

22                                                                                       Aquaculture & Seafood Ireland
visiting a range of other
                                                                                                            Irish seafood exporters
                                                                                                            around the coast.

                                                                                                            Tokyo    office
                                                                                                            During the last three years,
                                                                                                            Bord Bia has also invested
                                                                                                            in the co-ordination of an
                                                                                                            Ireland Pavilion at the Japan
                                                                                                            International Seafood and
                                                                                                            Technology Expo in Tokyo.
                                                                                                            This is the leading seafood
                                                                                                            trade show in Japan and
                                                                                                            gives the Irish seafood
                                                                                                            sector an excellent platform
                                                                                                            to promote their products
                                                                                                            to the Japanese seafood
                                                                                                            trade and to meet target
                                                                                                            customers on a one-to-one
                                                                                                            basis.
                                                                                                            Bord Bia intends to
                                                                                                            have a presence at this
                                                                                                            trade event again in
                                                                                                            2019 demonstrating its
                                                                                                            ongoing commitment to
                                                                                                            this market. To further
                                                                                                            raise awareness about
                                                                                                            Ireland as a destination
                                                                                                            for quality seafood, Bord
Minister for Culture, Heritage and the Gaeltacht, Jospeha Madigan T.D. and Paul Kavanagh Irish Ambassador
to Japan at the Tokyo Seafood Show in August 2018                                                           Bia is developing a B2C
                                                                                                            campaign in Japan to
                                                                                                            coincide with our presence
                                                                                                            at the Japanese seafood
systems all the time and this       their ambassadors to                 international seafood
                                                                                                            show. This campaign will
plays to the strengths of our       conduct the promotions               market trends, government
                                                                                                            aim to educate Japanese
Irish pelagic exporters who         and to run consumer                  policies, Japanese private
                                                                                                            consumers about the
have been very proactive in         seminars in the bar areas.           sector movements and               quality and taste credentials
achieving and surpassing                                                 activity highlights.               of Irish seafood and
these expectations through          New     market
                                                                         The company has six local          encourage them to seek
Bord Bia’s Origin Green             opportunities                                                           out Irish seafood products
                                                                         branch offices in Japan and
sustainability programme.           This retail promotion is                                                in-store.
                                                                         two in overseas markets
We look forward to working          a key element in Bord
                                                                         - Seattle, Washington and          In addition, and as
with Aeon to further grow           Bia’s trade development
                                                                         Busan, South Korea. The            a reflection of the
sales of a range of Irish           programme, focused on
                                    identifying new market               editor of this newspaper           prioritisation of the
seafood products in the
                                    opportunities for the Irish          travelled to Ireland for           Japanese market for Irish
future and we thank them
                                    seafood sector. Further              a week long itinerary              food and drink exports,
for their on-going support”
                                    promotions of this nature            visiting eight Irish seafood       Bord Bia recently opened
A new addition to the               are planned by Bord Bia              processors. This visit             an office in Tokyo to identify
promotion this year was the         for the second half of 2019.         resulted in a series of ten        new sales opportunities for
involvement of Guinness             Other marketing initiatives          individual articles profiling      Irish industry and to work
who promoted their beer             undertaken by Bord Bia               Irish seafood processors           closely with customers in
products in conjunction             in this market included              and the main exporters to          this market to raise the
with Irish seafood in Aeon’s        the coordination of an               Japan which gave fantastic         profile of Irish food and
liquor outlets. Across 50 of        inward journalist itinerary          coverage and helped to             drink. Office manager in
these outlets, they allowed         in November 2018 from                raise the profile of Irish         Tokyo, Joe Moore is very
Japanese consumers to               the Suisan Keizai Daily              seafood in this market.            excited at the prospect
sample Irish Guinness               News Company, Japan’s                Such was the success of            of working with the Irish
and mirin-marinated Irish           largest seafood/fishery              the visit that the editor will     seafood sector in developing
pelagic fish on St. Patrick’s       trade/industry newspaper             return to Ireland in May for       new business for Irish
Day. Guinness also sent             which features up-to-date            another week long itinerary        exporters in Japan.

Aquaculture & Seafood Ireland                                                                                                           23
New drive to promote
Northern Irish seafood

Seafood industry guests at the launch of the MaSTE project. L to R: Malachy Mallon (Dolphin, Dungannon); Alan Hanna (National Federation of Fish
Fryers); Harry Wick (NIFPO); Martin Flanigan (Cross Border Aquaculture Initiatve); Ian Hunter (Belfast Cookery School); Dr John Speers (DAERA) and
Dr Lynn Gilmore (Seafish).

A   drive to get more people
    in Northern Ireland
eating locally-sourced
                                     Education” initiative, known
                                     as MaSTE, and is the first of
                                     its kind in the UK.
                                                                           providing information
                                                                           on preparation, quality,
                                                                           cookery, responsible
                                                                                                                Cookery School, Dr Lynn
                                                                                                                Gilmore, Seafish NI Manager
                                                                                                                said “People should be
seafood has been launched                                                  sourcing, economics,                 eating two portions of fish
                                     The project aims to get
thanks to a partnership                                                    seasonality, availability &          a week as part of a healthy
                                     more local seafood on
between Government, the              menus across Northern                 the local seafood industry.          diet but there is a mystery
seafood industry and local           Ireland by working with                                                    around seafood and many
                                                                           The masterclasses will
colleges.                            catering colleges and home                                                 people are unsure of how
                                                                           be taught by the skilled
Funding of almost £95,000            economics teachers to                 seafood chefs and experts            to prepare, handle or cook
has been awarded to                  improve seafood knowledge             of the Mourne Seafood                it. There is also widespread
Seafish, the public body             and skills. This ‘bottom-up’          Bar and Belfast Cookery              confusion about how to
supporting the £10bn UK              approach to marketing                 School and delivered both            identify freshness and
seafood industry, by the             seafood will see over 600             in the Cookery School and            quality. This, alongside
Department of Agriculture,           student chefs and 400                 in colleges across Northern          the relatively high cost
Environment and Rural                home economics teachers               Ireland.                             of seafood and concerns
Affairs (DAERA) through the          and Chef Lecturers trained                                                 around waste, are further
European Maritime and                over the next two years.              Freshness       and                  potential barriers to chefs
Fisheries Fund. The funding          It will be delivered through          Quality                              having a wider seafood
is to support an innovative          Seafood Masterclasses using           Speaking at the launch of            offering on restaurant
“Marketing Seafood Through           locally- sourced seafood,             the project at the Belfast           menus.

24                                                                                                      Aquaculture & Seafood Ireland
“With restaurants being        & Assessment) will             awareness of fish into many    is one that my Department
the place where many           ensure classes are also        homes in Northern Ireland.”    fully supports. We hope the
consumers try new foods        made available to Home                                        participants of this project
it is imperative that to       Economics teachers from        Dr John Speers, Head of        leave the masterclasses well
promote local seafood, local   across Northern Ireland.       Marine and Fisheries in        versed on the quality of local
chefs and trainee chefs                                       DAERA said: “This innovative   seafood and knowledgeable
                               Bob McCoubrey who is           approach of Marketing          about how best to serve it in
get the necessary training
to ensure cooking a piece      a partner in the Mourne        Seafood Through Education      their future careers.”
of fish or lobster comes       Seafood Bar and Cookery
as naturally as roasting a     School and a marine             Seafish is a non-departmental public body (NDPB), set
chicken.”                      biologist by trade said: “We    up by the Fisheries Act 1981, and is funded by a levy
                               are delighted to partner        on the first sale of seafood in the UK. We cover the
The project will be run by     with Seafish, DAERA and         seafood industry from catch to plate providing facts,
the Belfast Cookery School     local colleges and schools      stats, research, a range of business and industry support
and managed and overseen       on this fantastic project       tools and have a big focus on promoting seafood to
by Seafish Northern Ireland    and to help to promote          consumers.
and the Seafish Northern       the amazing local seafood
Ireland Advisory Committee.    upon which we have built        Our vision is for a UK seafood industry that is truly
It will be delivered in                                        thriving and we believe seafood is the way forward for
                               our business. The classes
partnership with all the                                       business, communities, sustainability and for personal
                               we deliver will focus on
local catering colleges to                                     health and wellbeing.
                               practical skills and provide
train both student chefs       the knowledge needed to         Watch our film:
and provide CPD classes to                                     https://www.youtube.com/watch?v=ecz-hy86ras
                               ensure a new generation
college chef lecturers.
                               of talented seafood chefs       Visit our website
The CCEA (Council for          across Northern Ireland,        www.seafish.org or follow us on Twitter @seafishUK
Curriculum, Examinations       as well as bringing greater

Aquaculture & Seafood Ireland                                                                                            25
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