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display. me by KEVIN.MURPHY PLANOGRAM UPDATE 2017
Welcome to our new KEVIN.MURPHY planograms. Designed to give you the choice when it comes to creating your retail space, these planograms will create an easier and more personalised shopping experience for stylists and their clients. Let us connect you with the right products for your hair.
Dear Salons, I’m excited to share our newest planograms designed to simplify and elevate the KEVIN.MURPHY experience in your salon. We are making the shopping experience user friendly for both you and your clients through the introduction of our new colour coded product regimens. The newly formed and colour coded regimens make it easy for your clients to navigate the products that work for them, from shampoo and treatments through to styling and finishing. We know that a client seeking to get more volume into her hair is purchasing ANGEL.WASH and ANGEL.RINSE. She is also a likely candidate to be on the lookout for styling products also offering volumising benefits. So by positioning ANTI.GRAVITY on a shelf in matching pink packaging, it’s a simple visual message to the client letting them know that these products are made to go together. We know that when it comes to salons, one size does not fit all, so that is why we are giving you the choice when it comes to planning your retail space. Should you prefer not to design your retail space by regimen, we have also put together an option featuring the products grouped by category and/or by bottle shape. We hope you find these new planograms and colour upgrades on the products useful and that they help you and your clients make the right product choices. Regards, Kevin Murphy
PLANOGRAM: organised by regimen Designed to create an easier and more personalised shopping experience, this new layout is organised by regimen based on desired end benefits from HYDRATE to VOLUME, CURL to SMOOTH and everything in between. These new groupings will make it easier for clients to find not only the WASH and RINSE they are looking for, but also the STYLING and TREATMENT products best suited for their hair type (and maybe discover a few new favourites along the way). And because we always love a little makeover, a few of our products have received a colourful new change to match their respective regimen. We have also added shine and hold indicators to our tubs, and introduced new shelf talkers to communicate our packaging improvements to your clients, all designed to create a more simplified shopping experience.
PLANOGRAM: organised by regimen NEW COLOUR CODED PACKAGING We have changed the colour of 7 products to visually reinforce and group each regimen: + ANTI.GRAVITY + ANTI.GRAVITY.SPRAY (now pastel pink) + STAYING.ALIVE + FULL.AGAIN (now nude) + YOUNG.AGAIN.MASQUE (now eggplant) + SMOOTH.AGAIN (now pastel lemon) + MOTION.LOTION (now mint green) NEW HORIZONTAL SHELF TALKERS Designed for each of the 12 regimens, these shelf talkers slide perfectly into the existing clear perspex shelf talker holders. They communicate the products and benefits for each regimen.
PLANOGRAM: organised by product category / shape This layout is organised by product category / bottle shape. Because some salons may wish to design their retail space based on bottle shape and size, this new layout reflects exactly this. This layout is perfectly balanced to the eye and has been designed to draw the customers attention to certain new products or highlighted promotions.
You have direct access to these new planograms. Simply visit the MEDIA & ART hub on WWW.KEVINMURPHY.COM.AU and download the relevant planogram size and shape suited for your salon’s needs.
Connect with the
Right products
HYDRATE DETOX REPAIR VOLUME STYLE / CONTROL
Weightlessly moisturise and Detoxify and remove unwanted Repair, reconstruct and Deliver volume, fullness and Mold, hold, create and
soften dry hair with Shea mineral and product buildup strengthen dry, damaged hair body to fine, limp hair with this control hairstyles with high
Butter, Kakadu Plum and while stimulating and gently with a powerful blend of infusion of Mango, Cocoa performance formulas
Evening Primrose. cleansing stressed out scalps Pineapple and Papaya Butter, Green Tea and enriched with naturally derived
with a blend of Citrus and Tea Enzymes and Green Pea Lavender. Ivy, Green Tea and Bamboo
HYDRATE-ME.WASH Tree Extracts. Begin your Protein. Extracts.
HYDRATE-ME.RINSE outine with a light exfoliation of ANGEL.WASH
HYDRATE-ME.MASQUE the hair with MAXI.WASH. REPAIR-ME.WASH ANGEL.RINSE NIGHT.RIDER
UN.TANGLED REPAIR-ME.RINSE ANGEL.MASQUE SESSION.SPRAY
SHIMMER.SHINE MAXI.WASH RE.STORE ANTI.GRAVITY ROUGH.RIDER
LEAVE-IN.REPAIR ANTI.GRAVITY.SPRAY SUPER.GOO
POWDER.PUFF UN.DRESSED
BODY.BUILDER FREE.HOLD
SMOOTH BLONDE THICKENING ANTI-AGEING K.MEN
Smooth, soften and Refresh and repair brassy and Strengthen and densify fine, Nourish and restore youthful Awaken and add strength and
defrizz thick, coarse or yellowed blonde and grey thin hair with a fusion of Ginger lustre and softness to dry, vitality to the hair and scalp with
unruly hair with Mango, Shea tones with Optical Brighteners, Root, Nettle Extracts and brittle or ageing hair with this fresh botanical blend of
and Murumuru Butter. Lavender and Jojoba Seed Oil advanced eyelash technology. Baobab, Immortelle, Lotus Camphor Crystals, Bergamot
that rescue dulled color and Flower and Orchid Flower and Black Pepper.
SMOOTH.AGAIN.WASH restore shine. PLUMPING.WASH Extracts, plus Amino Acids.
SMOOTH.AGAIN.RINSE PLUMPING.RINSE BALANCING.WASH
SMOOTH.AGAIN BLONDE.ANGEL.WASH BODY.MASS YOUNG.AGAIN.WASH STIMULATE-ME.WASH
BLONDE.ANGEL STAYING.ALIVE YOUNG.AGAIN.RINSE STIMULATE-ME.RINSE
SHIMMER.ME.BLONDE FULL.AGAIN YOUNG.AGAIN.MASQUE THICK.AGAIN
DOO.OVER YOUNG.AGAIN
TEXTURE CURL
Create and maintain that sexy, Define, enhance and
messy beach look infused with perfect curly and wavy hair with
Honey, Citrus and Tangerine. weightless moisturisers plus
Geranium and 6 Austrailian
HAIR.RESORT Fruit Extracts that treat your
HAIR.RESORT.SPRAY hair as you style.
FRESH.HAIR
EASY.RIDER
MOTION.LOTION
KILLER.CURLS
DISPLAY.ME single shelf
planogram by regimen
SHELF 1 (TOP) FROM LEFT SHELF 4 FROM LEFT
NR SKU # PRODUCT EAN CODE NR SKU # PRODUCT EAN CODE
1 KMU001 ANGEL.WASH 250 ML 9339341000372 1 KMU291 STIMULATE.ME.WASH 250ML 9339341003977
2 KMU009 ANGEL.RINSE 250ML 9339341000044 2 KMU292 STIMULATE.ME.RINSE 250ML 9339341003960
3 KMU256 ANGEL.MASQUE 200ML 9339341003519 3 KMU005 BALANCING.WASH 250ML 9339341000396
4 KMU141 POWDER.PUFF 14G 9339341001416 4 KMU295 THICK.AGAIN 100ML 9339341004004
5 KMU024 ANTI.GRAVITY 150ML 9339341000259 5 KMU023 HAIR.RESORT 150ML 9339341000273
6 KMU258 ANTI.GRAVITY SPRAY 150ML 9339341001782 6 KMU259 HAIR.RESORT.SPRAY 150ML 9339341001621
7 KMU184 BODY.BUILDER 375ML 9339341001430 7 KMU151 FRESH.HAIR 250ML 9339341001232
8 KMU310 DOO.OVER 250ML 9339341004073 8 KMU151 FRESH.HAIR 250ML 9339341001232
9 KMU249 PLUMPING.WASH 250ML 9339341003441 9 KMU007 MAXI.WASH 250ML 9339341000402
10 KMU250 PLUMPING.RINSE 250ML 9339341003458 10 KMU007 MAXI.WASH 250ML 9339341000402
11 KMU251 BODY.MASS 100ML 9339341003465 11 KMU007 MAXI.WASH 250ML 9339341000402
12 KMU020 STAYING.ALIVE 150ML 9339341000204
13 KMU181 FULL.AGAIN 150ML 9339341002130
SHELF 2 FROM LEFT SHELF 5 (BOTTOM) FROM LEFT
NR SKU # PRODUCT EAN CODE NR SKU # PRODUCT EAN CODE
1 KMU116 HYDRATE-ME.WASH 250ML 9339341001249 1 KMU182 SESSION.SPRAY 370ML* 9339341000624
2 KMU118 HYDRATE-ME.RINSE 250ML 9339341001263 2 KMU182 SESSION.SPRAY 370ML* 9339341000624
3 KMU254 HYDRATE-ME.MASQUE 200ML 9339341003526 3 KMU248 ROUGH.RIDER 100G 9339341003434
4 KMU290 UN.TANGLED 150ML 9339341004011 4 KMU190 UN.DRESSED 100G 9339341002321
5 KMU228 SHIMMER.SHINE 100ML 9339341003045 5 KMU211 SUPER.GOO 100G 9339341002505
6 KMU192 BLONDE.ANGEL.WASH 250ML 9339341002387 6 KMU313 FREE.HOLD 100G 9339341004219
7 KMU191 BLONDE.ANGEL 250ML 9339341002284 7 KMU189 NIGHT.RIDER 100G 9339341001362
8 KMU382 SHIMMER.ME.BLONDE 100ML 9339341005001 8 KMU182 SESSION.SPRAY 370ML* 9339341000624
9 KMU215 YOUNG.AGAIN.WASH 250ML 9339341003052 9 KMU182 SESSION.SPRAY 370ML* 9339341000624
10 KMU216 YOUNG.AGAIN.RINSE 250ML 9339341003069 *SESSION.SPRAY (EU) 370ML 9339341000624
11 KMU169 YOUNG.AGAIN 100ML 9339341001744
12 KMU217 YOUNG.AGAIN.MASQUE 200ML 9339341003076
SHELF 3 FROM LEFT IN/OUT LIST
NR SKU # PRODUCT EAN CODE IN
1 KMU323 REPAIR-ME.WASH 250ML 9339341004448 SHIMMER.ME BLONDE
2 KMU324 REPAIR-ME.RINSE 250ML 9339341004455 (COMING SOON)
3 KMU325 RE.STORE 200ML 9339341004462
4 KMU366 LEAVE.IN.REPAIR 200ML 9339341004868 OUT
5 KMU362 SMOOTH.AGAIN.WASH 250ML 9339341004820 GRITTY.BUSINESS
6 KMU363 SMOOTH.AGAIN.RINSE 250ML 9339341004837 DAMAGE.MANAGER
7 KMU260 SMOOTH.AGAIN 200ML 9339341003786 TEXTURE.MASTER
8 KMU305 KILLER.CURLS 200ML 9339341004202
Please refer to the MEDIA & ART section of website for 9 KMU026 MOTION.LOTION 150ML 9339341000280
COLOR.BUGS
the coding lists of the other planograms. 10 KMU186 EASY.RIDER 100G 9339341000228all about.you
PRODUCT.
MATCHMAKER
If you haven’t yet tried
out the all about.you
Product Matchmaker tool,
make sure you do as it’s
another great way that
we at KEVIN.MURPHY are
helping stylists and their
clients make the right
product choices, leading
to more satisfied, loyal
customers, and greater
sales.
VISIT:
WWW.
KEVIN
MURPHY.
COM.AU
/ALLABOUT
YOUKEVINMURPHY.COM.AU
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