DOUBLE DEGREE PROGRAM - Masters of Business Administration Study & Connect New York City & Salzburg Autumn 2018 - SMBS - University of ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
DOUBLE DEGREE PROGRAM
Masters of Business Administration
Study & Connect
New York City & Salzburg
Autumn 2018
INTRODUCTION DOUBLE DEGREE PROGRAM
The new double degree MBA program will unite two
very fascinating but also very different cities. Salzburg,
on the one hand, is a baroque town dating back to
pre-Roman times with traces of settlements dating
back to the Neolithic era and today is world-famous
for its classical music festival, Mozart and the unique
landscape pictured in ”The Sound of Music”. New York
on the other hand, is an iconic, vibrant, innovative city,
a world capital of finance and an expression of a truly
global community. ”..If you can make it there, you
Long Island University (LIU) sits in Brooklyn’s Tech Tri- make it anywhere…” this line of a famous song still
angle, an area known for bustling innovation. There is no expresses the nature but also the challenges this city
better neighborhood to study management and innovation provides.
processes than one where you are a few minutes from the
people and the places where it is happening. Much like the SMBS – the Business School of the University of SMBS - ACCREDITED BY FIBAA
surrounding culture, the School of Business, Public Admi- Salzburg has partnered with Long Island University to
nistration and Information Sciences prides itself on being create a unique study program that combines the best SMBS – University of Salzburg Business School – is
flexible and innovative in designing programs such as this of both worlds and as such will present to you the art of specialized in postgraduate degrees and is an internationally
Salzburg-LIU collaboration. You will enjoy the insights on management. I am sure all the participants of this new renowned institution for part-time further education. The SMBS
American business that our faculty impart upon you. Our study program not only will learn leading management has been offering top-level, especially international MBA and
school maintains that crucial balance between industry techniques and gain invaluable insights and abilities master programs as well as university certificate courses for
practitioners and accomplished theorists. but also will benefit from the experience with two con- over 15 years. Numerous partnerships with renowned first-
Welcome to Brooklyn, New York. tinents and the best they have to offer. class universities make each module abroad a very special
occasion. To date, approximately 1,700 MBA and Master
Alumni from Austria, Germany, Italy, Sweden, Switzerland,
Edward G. Rogoff, Ph.D. Univ. Prof. Dr. Heinrich Schmidinger China and Russia have graduated from Salzburg University.
Dean of the School of Business, Public President of the
Administration and Information University of Salzburg
Sciences of LIU
“Welcome to Brooklyn: Home To Everyone From The SMBS as a business school of the University of
Everywhere” states a sign at a major entry road into our Salzburg stands for innovation in the field of extra-
borough. We have designed this program with your life occupational management training. In cooperati-
in mind so that you feel welcome here. The instructional on with the Long Island University in Brooklyn, New
schedule allows you to meet with our teaching faculty for York, we have succeeded in developing a solution for
the content and group exercises that are best performed executives and managers who operate international-
in person while simultaneously giving you the time to ly that is unique in the German-speaking world. The LIU – ACCREDITED BY MSCHE
concentrate on the reading, writing and thought exercises double degree program builds bridges between the
in our online environment. The instructors are excited to two locations: New York City, the Big Apple, one of Located in the heart of Downtown Brooklyn, the city’s fastest
be able to integrate content and projects across sections to the most exciting cities in the world, and Salzburg, a growing economic and cultural neighborhood, LIU Brooklyn
form a tightly-knit learning community. And, we have saved world-class cultural and tourist destination and home has been a cornerstone of progressive education for nearly
time for you to be able to enjoy the expertise and culture of to well-known international companies. It is a great 90 years. LIU Brooklyn offers a broad diversity of award-
Brooklyn, New York. pleasure for me, representing the SMBS, to have the winning programs in the liberal and fine arts, health professions,
We too hope that you will consider us your second home. opportunity to conduct such a top-class program with business, pharmacy, education, and more – LIU Brooklyn
the LIU. offers opportunity for every student, minutes from the heart of
New York City.
Edgar E. Troudt, Ph.D. Prof. Dr. Gerhard Aumayr
Assistant Dean and Program Liaison of LIU Executive Dean of the SMBS -
University of Salzburg
Business School
REASONS FOR THIS UNIQUE
GAIN NEW PERSPECTIVES DOUBLE DEGREE PROGRAM
• Gain two master’s degrees from two well-known universities
• Study part-time, keep working and follow your
career path while earning your MBA degrees PROGRAM HIGHLIGHTS
• Study in two of the most amazing cities in the world
and gain deep insights into the culture of both places • Visits to leading companies in New York City and Salzburg
• Connect with people from all over the world and create • Meetings with exceptional leaders in both cities
your personal international network • Enrollment at both universities
• Benefit from a unique program combination at • Worldwide alumni network
two thriving universities • International student community
• Increase your value to potential employers and boost • Projects with local organizations
your career opportunities with two master’s degrees • Blended learning with classroom teaching and virtual classrooms
• Get up-to-the-minute management knowledge, • Project oriented learning
intercultural experience and competence, • In-depth experience of culture, ambition, personal and social
all at the same time success factors
• Get motivated by the character of both places and
develop personally
• Develop an entrepreneurial mindset and creative leadership
skills by learning from leading executives and academics
2 Universities
Master’s Degrees
Continents
Opportunities for Success
The only double degree MBA program
with a New York City University in
Germany, Austria and Switzerland
STUDY IN BROOKLYN, NEW YORK CITY STUDY IN SALZBURG CITY
INNOVATIVE. URBAN. DIVERSE. CHARMING. HISTORIC. CREATIVE.
Feel the power of
Feel the atmosphere of Experience the
Wall Street and meet Meet the champions Visit some of the
the Sound of Music and uniqueness of
the people at the of creative headquarters of
explore original shooting Salzburg and meet Visit leading tech and
center of the financial Gain special insights entrepreneurship and Salzburg’s multi-
Meet outstanding locations the people behind the
universe and information about innovative business national corporations automotive companies in
politicians and people scenes of the famous
NY’s historical & models like Red Bull, Porsche Munich – one of the eco-
from public administra- Salzburg Festival
cultural background and Sony DADC nomic hotspots in Europe.
tion influencing the way
Plus take a look behind the
New York City works
scenes of the famous FC
Bayern München
WHAT BETTER PLACE THAN NEW NEW YORK: THE CENTER OF THE WHAT BETTER PLACE THAN SALZBURG: A BUSINESS HUB IN
YORK TO EARN YOUR MBA? BUSINESS UNIVERSE SALZBURG TO EARN YOUR MBA? EUROPE
There is no better place in the world to learn than New York City. You can’t understand global business if you have never been to Nestled below steep hills lies the city of Salzburg - not only known Attractive economic structures and a favorable geographical
New York is the world’s great metropolitan hub, the place where the world’s center of finance, commerce, media, art, fashion, tech- as the birthplace of Mozart but also as a melting pot of cultures location make Salzburg one of the best investment locations in
people and organizations from everywhere converge. On the nology and entertainment. The ”City that Never Sleeps” is home and arts of northern and southern Europe. Many of the Baroque Europe. Many global players such as Red Bull, Porsche, Spar
streets, you’ll hear a symphony of languages from around the to giants such as Goldman Sachs, Morgan Stanley, American buildings were created by the Italian architects Vincenzo AG and Sony DADC have established their headquarters in this
world, and you’ll encounter people from all walks of life. The Express and Time Warner and is also known as the cultural Scamozzi and Santini Solari. Therefore, Salzburg with its historical, fascinating city. The proximity to Central and Eastern
cultural opportunities are endless – from museums that feature capital of the world. About 800 languages are spoken in New picturesque old town, is also known as the ”Rome of the North“ Europe also makes Salzburg an attractive location for banks,
the world’s greatest art to venues for every style of music York and almost 40 percent of its residents are born in other and has been a proud member of the UNESCO World Heritage insurance companies and financial service providers. But the
imaginable – and the city’s multitude of neighborhoods allows countries. Whether Times Square, Wall Street, Madison Avenue, for over 20 years now. But Salzburg, with its manicured parks city of Mozart also represents one of the most popular tourism
for endless exploration, from the unparalleled views of the city’s the Empire State Building or the Statue of Liberty – many of the and ornate quiet streets, offers much more than just a rich history. destinations in the world for two simple reasons: The Sound of
skyscrapers to the urban oasis of Central Park. city’s districts and landmarks have become household names The city is also chic, sporty and modern with many opportunities Music and the Salzburg Festival. The Festival was founded in
throughout the world. As an international icon for opportunity, to go out and to enjoy its diversity. 1920 and ranks among the finest classical music festivals in the
ambition and the American Dream, New York will make you world, with productions including theatre, classical music, opera,
understand how global business really works. avant-garde performances and new music
STUDY PLAN STUDY PLAN
COURSES AT LIU, BROOKLYN COURSES AT SMBS, SALZBURG
1ST BROOKLYN RESIDENCY – This module includes: COURSE INTRODUCTION AND OVERVIEW
• Introduction to LIU & Introduction to Bloomberg Terminal Research October • Study Program Overview October
• Managerial Communications 22nd – 26th 2018 • Business Fundamentals 4th – 6th 2018
• Service Operations Management • Selected Introduction to LIU Courses
• Management of Innovation
• Information System Development & Management RESEARCH SEMINAR June 28th - 29th 2019
This module provides an investigation into the way people within an organization communicate. The students learn about topics such as personal
MANAGEMENT CORE & LEADERSHIP 1 – This module includes:
communication styles, media and tools for the manager/communicator, organizational communication climate and one-to-one communication. Ad-
• Strategic Management October
ditionally, the students explore the dimensions of successful service firms and discover entrepreneurial opportunities. The focus lies on the various
• Marketing 14th – 19th 2019
aspects involved in the management of service operations within the ”pure” service sector (banking, travel and tourism, etc.) and within the services on
the functions of manufacturing (after-sales support, financing, etc.). Topics such as design and delivery of services, the measurement of productivity • Business Law
and quality as well as managing capacity and demand will be explored. Furthermore, this module draws upon the economics of technical change for • Corporate Culture and Change Management
technology businesses. The emphasis is on the development and application of conceptual models, clarifying the interactions between competition,
patterns of technological and market change, and the structure and development of internal firm capabilities. The module is rounded off by the course
This module provides the basis for a comprehensive understanding of corporate governance tasks (specifics and responsibilities). The knowledge
‘Information System Development & Management’. In this course the students learn about the development and management of both new technology
gained helps key employees to make the best possible business decisions with the help of high material and time requirements. Processes, methods
components and new organizational arrangements.
and techniques are discussed in detail and the internal performance of the company is combined with the external conditions. Furthermore, the hand-
ling of internal changes and the role of the corporate culture are discussed. The course content is complemented by topics such as communication
2ND BROOKLYN RESIDENCY – This module includes: and interaction as well as law and marketing.
• Entrepreneurship February
• Business Intelligence 18th – 22nd 2019 MANAGEMENT CORE & LEADERSHIP 2 – This module includes:
• Marketing Analytics • Economics November
• Field Trips, Presentation Preparation and Study Time • Process Management 25th – 30th 2019
• Project Management
This module provides an introduction to the process of planning and starting a new business venture as well as an overview of entrepreneurial thinking.
• Strategy, Structure and Organization
The students will be instructed about business startups and disruptive technologies. The focus lies on several high-visibility industries and busines-
This module focuses on implementing chosen strategies and optimizing processes. Business processes are accordingly systematized and understood
ses as well as on local entrepreneurs in the area. It may include such current topics as greening and socially responsible businesses, not-for profit
in the context of general economics. Project and process management methods help to plan, organize and implement strategies efficiently. Students
entrepreneurship and the family firm. Moreover, the students learn the concepts and the practical aspects of a collection of computer technologies that
will be able to deal in a structured way with complex tasks under time and resource pressure. Furthermore, they will understand how structures and
support managerial work – essentially, Decision Making. These technologies called Business Analytics and Business Intelligence have had a profound
strategies of an organization can be used as a limiting or promoting factor.
impact on corporate strategy, performance management and competitiveness. Another highlight of this module is Marketing Analytics, where students
learn the process and methodologies used by marketers to evaluate their marketing efforts, assess their effects in the short and long run, and inves-
tigate how to improve them. The subject offers a dashboard that allows marketers to make the right managerial decisions in order to increase their
MANAGEMENT CORE & LEADERSHIP 3 – This module includes:
performances. The course content is complemented by field trips, where the students will meet and discuss with outstanding people from the fields of • Balance Sheet Analysis February
politics, administration, economy and arts. • Accounting 3rd – 8th 2020
• Investment and Funding
3RD BROOKLYN RESIDENCY – This module includes: • HR for Executives
• Business Policy May
• Field Trip and Study Time to finalize the Project 13th – 17th 2019 This module provides students with costing, accounting and financing tools, enabling them to address strategic targets and planned projects. The
students learn the necessary controlling tools and how to confidently deal with topics such as the profit and loss account, cashflow statements and the
• Q&A session for the Project, Presentation Preparation and Study Time
most important key figures for assessing the company‘s assets and financial status. Additionally, the topic of investment and calculation for products
• Final Presentation and Evaluation of the Project, Guest Speaker and Closing Celebration
and services is discussed. Furthermore, in the HR module, people are the focus as both the success and failure factor for companies. Topics such as
incentive systems, creating commitment and building competencies are dealt with.
This module examines the fields of policy-making and administration that build upon and integrate the work covered in the graduate curriculum. The
viewpoint is that of senior general managers who see company-wide objectives and coordinate departmental policies and activities. As an integra-
ting experience, students are expected to bring their overall acquired business knowledge to bear on the intricacies of managerial decision making.
MANAGEMENT CORE & LEADERSHIP 4 – This module includes:
Through text, case analysis and a computer-based simulation, students have an opportunity to test their skill in the use of financial, marketing and • Leadership and Ethics April
management variables in a competitive situation. Selected guest lecturers and assignment of a major written project round off the learning experience • Social Competencies 20th – 25th 2020
by providing each student with a pragmatic discussion forum, as well as research and writing experience with the dynamics of a changing business • Group Dynamics and Organizational Psychology
world. The course content is complemented by field trips, where the students will meet and discuss with outstanding people from the fields of politics, • Techniques for Decision Making
administration, economy and arts. The aim of this module is to shift the entrepreneurial focus onto managers. The students will be equipped with the methodological competencies to
allow them to purposefully steer a company without neglecting ethical responsibility.
*subject to change
FACULTY (EXCERPT)
Walter Scherrer
Professor at University of Salzburg
THE DOUBLE DEGREE EXPERIENCE
Associate Professor for Economics and Public
The double degree program lasts approximately 18 months. After being accepted for the program, students will Finance at the University of Salzburg, visiting
Norman Schwartz Professor at the Fudan University in Shanghai,
participate in a three-day introduction course at the University of Salzburg. The introduction course serves as a pri- guest lecturer at the Universities of Bologna and
mer on business fundamentals, dealing with topics like service operations management, innovation management and Professor at Long Island University Ljubljana for more than 20 years. Author and
financial management. Furthermore, students will learn how to discuss and work in an American business environment. co-author of numerous publications, especially
Associate Adjunct Professor at LIU. Lecturer at City University about public private partnerships and regional
of New York on international trade and leadership. Former Chief economics.
After completing the introductory course, the students will attend a five-day intensive study week at LIU Brooklyn Financial Officer and Chief Compliance Officer for over 20
years at international banks and Wall Street Broker/Dealers.
in October. Two subsequent Brooklyn residencies will take place in February and May. All the courses during these Thomas Friedli
weeks will have complementary independent studies and virtual classrooms. Between the three Brooklyn residencies
at LIU the students will continue working on the subjects they have been studying independently. They will be suppor- Greg Kogan Professor at ITEM-HSG, University of St. Gallen
ted in this by online content and resources. Vice-rector and Professor of Production
Professor at Long Island University
Management at the University of St. Gallen.
Students will be introduced to a project during the first residency at LIU. The project will be business-related and the Assistant professor at the School of Business. Specializing in strategic management,
Certified public accountant at Ernst & Young. Fund management of industrial services and
students will work on the project during the first and second semester. The final results of the project will be presented operational excellence. Author and co-author of
controller in different hedge funds.
at the last lecture at LIU and comprise a part of the student's grade. numerous books and articles.
During the last module at LIU the students will finish all the LIU courses and receive a diploma for a successful Herbert Sherman Claudia Wöhle
completion. Professor at Long Island University Professor at University of Salzburg
Between the last module at LIU and the first module at SMBS, students will be guided in the process of defining, Chair of the Business Department at LIU-Brooklyn. Head of the department Social Sciences and
Specializing in business strategy, technology management, Economics at the University of Salzburg.
structuring and actually working on their master thesis. Classroom tutorials as well as virtual tutorials will support the human resource management and organizational behavior. Specializing in business finance, value-oriented
students in this task. Published eight books and nearly 100 articles. corporate governance and value controlling.
Author and co-author of numerous books and
In Autumn 2019, the Salzburg component of the double degree program starts, divided into 4 modules, each lasting 6 articles.
Clifford Benton
days, covering essential elements of managerial & business economics. The major topics in Salzburg will be strategic
Professor at Long Island University Dominik Walcher
management, marketing, business law, process- and project management, investment and funding, leadership and
ethics, as well as group dynamics and organizational psychology. Professor at LIU and high profile leadership trainer, Professor at University of Applied Sciences Salzburg
working with New York City Police Department
Executives, New York City Transit executives and various Chair of Marketing and Innovation Management
After having successfully completed all of the courses in Salzburg, the students have to submit their 80 page Master‘s
world class athletes. for the Design and Product Management degree
thesis and defend their thesis. program at University of Applied Sciences
Salzburg. Research Associate in the field of
Di (Richard) Shang
customization at the Massachusetts Institute of
Once this has been done positively, students will be awarded one Master's degree from the University of Salzburg and
Technology (MIT).
one from Long Island University (LIU). Professor at Long Island University
Assistant Professor of MIS. Former research scientist
Lisa Amrusch-Gaerber
It is one of the characteristic elements of this unique double degree MBA program that high-quality comp- at Institute of High Performance Computing of Agency
limentary activities outside of the classroom support the in-class teachings. The program will provide the for Science, Technology and Research of Singapore.
Lecturer at University of Salzburg Business School
Specializing in economics of IS, electronic commerce,
students with ample opportunities to meet leading people in economy, politics and the arts, adding experience, and business analytics. Numerous articles in leading
Former Assistant Professor at the Department of
motivation and fascination to theory-driven insights. journals such as Journal of the AIS, International Journal
Strategic Management and Globalization at the
of Electronic Commerce, and Decision Support Systems.
Copenhagen Business School. Specializing in
international business and strategic management.
Research Fellow at Stanford University.
FACTS AND FIGURES TIMEFRAME • 18 months plus completion of the master’s thesis • 44-day attendance plus independent studies and virtual classrooms and the time required for the master’s thesis. START OF PROGRAM October, 4th 2018 PROGRAM FEE EUR 26,200.00 (payment in installments possible). The total price includes study documents (provided in electronic form) as well as examination and administration fees of EUR 1,950.00, excluding travel, accommodation, meals and optional coaching. TARGET GROUP Leaders and aspiring managers who operate internationally, strive for growth, and desire to develop their entrepreneurial and international competencies and ensure long-term success of their organizations. ADMISSION REQUIREMENTS A degree and at least five years of professional experience preparing for an international career, as well as passing the admission interview. Proof of sufficient English speaking abilities - TOEFL (B2 level) / Cambridge English (C1 level). Alternatively students can prove their proficiency in English at the assessment center at SMBS, where you will hold an English presentation and where you need to read and discuss an academic English text during the assessment. Furthermore you have to be eligible for a student visa to the US (B-1 Visa) and you are fully responsible for the following requirements: flights and accommodations, visa appli- cation and health documents. STUDY LOCATIONS Brooklyn, New York City (USA), Salzburg (Austria) TEACHING LANGUAGE English DIPLOMAS 2 Master of Business Administration degrees, one awarded by University of Salzburg and one awarded by Long Island University HOW TO APPLY If you would like to apply for the program, you will need to complete the application form and submit the relevant documentation. Our program managers are happy to assist you. Birgit Neumayr – Program Management SMBS - University of Salzburg Business School +43 (0) 676 88222208 Sigmund-Haffner-Gasse 18 ∙ 5020 Salzburg birgit.neumayr@smbs.at www.smbs.at
You can also read
