Living & Culture - Hyundai L&C

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Living & Culture - Hyundai L&C
Living & Culture
 ː Product Description
Living & Culture - Hyundai L&C
CEO Message                                                                                                                                                                                                                  Business prospect

As a “Total Living Interior Company” providing new                                                    Business Overview                                         The goal of Hyundai L&C is 15% average annual sales growth and 2 trillion KRW in global
                                                                                                                                                                sales by 2021. We have achieved a profit of 120 billion KRW, and we plan to continuously

value to lives and spaces, we are making progress.                                                                                                              expand our overseas sales.
                                                                                                                                                                In addition, through relentless efforts to develop new technologies and innovative products,
                                                                                                                                                                we will provide valuable solutions with solid quality assurance that suit our clients’ needs.
                                                                                                                                                                Through internal innovation and external growth, and led by new business and distribution
                                                                                                                                                                channels, we have advanced from our traditional business structure centered on
                                                                                                                                                                construction materials to become the representative company for total living interior in Korea.

                       Hyundai L&C CEO      Jung Seuk Yoo

                                                                                                      Business proportion 2021                                                                                                              Total   2,000,000,000,000 Won

                                                                                                                                                                                                                                            23%
                       Hanwha L&C, a leading construction material company in Korea, is reborn                                                                                          Total   1,194,300,000,000 Won
                       under a new name, Hyundai L&C, a member of the Hyundai Department
                                                                                                                                                                                        32%                                                 31%
                       Store Group.
                                                                                                                                                                                                                       Windows
                       Based on original, high-value technology accumulated over the last
                       half-century, and an innovative business platform, we announce our new                                                                                           29%
                                                                                                                                                                                                              Interior Stones               20%
                       beginning as a “Total Living Interior Company,” going beyond the boundaries
                       of our construction material expertise.                                        +                                                                                 20%           Decorative Materials
                                                                                                      Our expertise in manufacturing and various distribution
                                                                                                                                                                                                                                            20%
                       We are devoted to satisfying customers and making our world abundant.                                                                                            15%                     Total Interior
                       We have been focusing our R&D capabilities on developing eco-friendly,         channels will maximize synergy and position us as the

                       energy-saving, and new construction materials. In addition, we are             best total living interior company in Korea.                                        4%                           Furniture              6%
                                                                                                                                                                                                         2017                                                 2021
                       responding to new needs in the fast-changing world and improving quality
                       of life for our customers by diversifying our business structure and our
                       solutions for consumers.

                       We will continue to take the lead in creating future happiness by analyzing
                       and predicting lifestyle and design trends. Our strong global network,         Global network marketing                                                           Total Global Sales                                                    Unit : 100 million KRW
                       excellent human resources, and leading technologies will create the new                                                                                           Domestic Sales
                                                                                                                                                                                         Overseas Sales
                       living culture of the future.                                                                                                                                                                                                 18,000                  20,000

                                                                                                                                                                                                                                   15,500
                       Innovation arises in the destruction of common sense. We have been
                                                                                                                                                                                                              14,000
                       creating the lives and the spaces of our dreams under the belief that simple                                                                                                                                                                          15,400
                                                                                                                                                                                                                                                     14,040
                       imitation achieves nothing.                                                                                                                                   11,943
                                                                                                                                                                                                                                   12,245
                                                                                                                                                                                                              11,480
                       We will always to strive to bring joy and abundance to people.                                                                                                9,931

                                                                                                                                                                                                                                                                             4,600
                       Thank you.                                                                     +                                                                                                                                               3,960
                                                                                                                                                                                                                                   3,255
                                                                                                                                                                                                              2,520
                                                                                                      We are committed to achieve 2 trillion KRW in global                           2,012

                                                                                                      sales by 2021 by using proprietary technologies and
                                                                                                      competitive global network.                                                    2017                     2018                 2019               2020                    2021
Living & Culture - Hyundai L&C
Living & Culture

contents
                                                                                                              A new space is born in our daily lives.

                                                                                                              The beautiful story of Hyundai L&C
   Business Part                         Interior Proposal             Product Sponsorship
                                                                                                                          fills that space
   06 _ 14   Building Materials          24 _ 25   Living & Bed Room   30 _ 31   My House Appeared
   15 _ 18   High-Functional Materials   26 _ 27   Kitchen             32 _ 33   Let Me Beautify Your Home
   19 _ 22   Home Furnishing             28        Café & Office       34        Celebrities’ Gallery House
Living & Culture - Hyundai L&C
Mankind was not satisfied with life in caves.
                                                                   A long chain of ideas brought us to the world of technology,
                                                                       and the rediscovery of materials created new products.
                                                                    These became the foundations of our modern lifestyle and
                                                                                                  contemporary living spaces.
                                                                                                      The journey wasn’t easy.
                                                                       From one person’s idea to another’s silent perfection –
                                                                                  This is the path that Hyundai L&C has taken.

                                                                                                     The innovation continues.
                                                                                                                               .

                                                                                                                               .

                                                                                                                               .

                                                                                                                Living & Culture
                                                                                                                  HYUNDAI L&C

A building materials expert, Hanwha L&C, is reborn with the name
            “Hyundai L&C” as a new member of the
                Hyundai Department Store Group.

            Living & Culture _ Hyundai L&C
Living & Culture - Hyundai L&C
HYUNDAI L&C
Brand story

HYUNDAI L&C        Our core philosophy of space is the attitude that we must
                   give sincere consideration to people and prioritize them as

Brand story
                   the owners of the space.

                   Instead of leaning onto the present stage, we continue to
                   strive to create new and innovative spaces that supersede
                   existing structures and knowledge.

                   This is the quality at the forefront of a new lifestyle culture
                   that transcends simple necessity and provides happiness
                   and abundance.

                   With a deep understanding of and attitude towards
                   people and space, Hyundai L&C creates a culture of life
                   and space that is a world of its own.

                   For the happiness of our customers and for an abundant
                   world; for the world in which everyone connects to each
                   other beyond a simple space; Hyundai L&C is devoted to
                   creating and expanding such a space.

                   A true living creator!
                   A new cultural innovator!

              06                                                                     07
Living & Culture - Hyundai L&C
HYUNDAI L&C
Vision

HYUNDAI L&C                                                                                                                                        MISSION

Vision & Strategy                                                                                                                                             For the happiness of our customers
                                                                                                                                                                          For an abundant world

                                                                                                                                                    VISION

                                                                                                                                                                           The most reliable company for
                                                                                                                                                                                     customers in Korea.
                                                                                                                                                                       (1st place in target market and customer trust)

                                                                                                                                                     CORE
Our vision is to become the most reliable company for our customers.
                                                                                                                                                     VALUE
To achieve this vision, we are passionately committed to implementing three strategies related to business
development, company culture, and management infrastructure, which are based on our core values of
autonomous creativity, sustainable growth, innovative work, customer focus, and the win-win pursuit of goals.     CUSTOMER            COMPANY           COMMUNITY                CO-WORKER
                                                                                                                                                                            A company that offers the best
                                                                                                                The first company    A company with A company that helps     opportunities for professional
                                                                                                                customers think of   sustained growth  people in need          growth and satisfaction

                                                                                                                                                    PASSION

                                                                                                                       Autonomous Creativity, Sustainable Growth       Innovation
                                                                                                                                   Customer Focus      Win-win Pursuit

                                                                                                                                                  STRATEGY

                                                                                                                            01                           02                              03

                                                                                                                Business Development             Company Culture           Management Infrastructure

                                                            08                                                       09
Living & Culture - Hyundai L&C
If we focus on improving our most competitive
advantages, and move forward with the determination,
we will create unprecedented spaces and lifestyles,
                                                                  Business Parts
That will touch the heart of a person, and eventually
all of mankind.

                                                                             Building Materials
                                                              Continuing the legacy of excellence in construction materials

                                                                      High Functional Materials
                                                             Developing and introducing high functional materials to the world

                                                                              Home Furnishing
                                                                           Introducing future residential spaces

                                                                           Distribution Service
                                                                      Expanding the innovative distribution platform

                                                        11
Living & Culture - Hyundai L&C
HYUNDAI L&C
business part.1 _ Building Materials

                                         business part. 1
                                                                   business part. 2         business part. 3         business part. 4

                                       BUILDING
                                       MATERIALS
                                                            We are growing every day as Korea's most representative
                                       green construction material company that values humanity and nature. We
                                       are continuously developing high-quality construction materials and interior                     Continuing the Legacy of Excellence in
                                       products that fit our customers needs, windows and doors that maximize                           Construction Materials
                                       insulation and energy-savings, eco-friendly flooring and wallpaper that
                                       prioritizes the health of our customers, and interior stones that are perfectly
                                       suited for upscale interior spaces.

                                           Residential Flooring             Commercial Flooring                  Wood Flooring

                                         Wallpaper (Silk/Duplex)               Interior Stones                 Windows and Doors

                                                                                      12                                                            13
Living & Culture - Hyundai L&C
HYUNDAI L&C
business part.1 _ Building Materials

                                                                                                                                We create ideal spaces
                                                                                                                                with premium,

                                                                                                                                natural products, functionality,

                                                                                                                                and beautiful designs.

                                                                                                                                Flooring
                                                                                                                                We produce residential and commercial flooring products with unique, tailor-made

                                                                                                                                designs. Our safe and high-performing materials and products really complete an

                                                                                                                                interior.

                                                                                                                                ■ Residential : Sorigium/Hwangsil/Meyongga/Chamdaum/Sentra Prime/Maruan

                                                                                                                                ■ Commercial : Gold Tile/Deluxe Tile/Carpet Tile/Dual Flooring

                                                                                                                                Wallpaper
                                                                                                                                We produce trend-leading duplex wallpaper and silk wallpaper made with the latest
                                                                                                                                technologies and trending designs. In addition, we have acquired the top-level

                                                                                                                                European textile product quality certification (OEKO-TEX), raising our standard of

                                                                                                                                eco-friendly certified wallpaper.

                                                                                                                                ■ Silk : Q’PID/Q’ube

                                                                                                                                ■ Duplex : Q’tie

                                       Interior Stones
                                       The engineered quartz surface, made of 93% pure natural quartz, is resistant to
                                       bacteria and fungus. This product is not only certified eco-friendly in Korea, but it
                                       has also successfully passed strict certification processes in the US and Europe.
                                       Hanex Solid Surfaces has excellent stability and water resistance, and is not affected
                                       by the surrounding environment, so it maintains its original shape and beauty for a
                                       long time. Hanex Solid Surfaces is an ideal material for a wide variety of surfaces
                                       in commercial buildings or for kitchen countertops, bathroom vanities and shower
                                       walls in residential homes.

                                       ■ Engineered Stone : Hanstone Quartz

                                       ■ Solid Surface : Hanex Solid Surfaces

BUILDING                               Windows & Doors

MATERIALS
                                       Through technological cooperation with REHAU, one of the top three PVC window
                                       and door companies in Germany, we are at the forefront of the premium residential
                                       market with our focus on developing premium products such as ventilation windows
                                       that block fine-dust, windows specialized for kitchens, and highly insulating hybrid
                                       windows. In addition, we are expanding our ABS door business, particularly in
                                       the inner door field, as we develop narrow inner gate doors with PVC materials,
                                       reflecting the market demand for narrow inner gates.

                                       * Balcony/System/Standard/REHAU/Home Door/Home Door Inner Gate

                                                14                                                                                                                     15
Living & Culture - Hyundai L&C
HYUNDAI L&C
business part.2 _ High-Functional Materials

                                                                                                                  business part. 2
                                                                                          business part. 1                                business part. 3      business part. 4

                                                                                       HIGH-FUNCTIONAL
                                                                                       MATERIALS
                                                                                                     Using deco film (PET, PP, PVC) manufacturing technologies, we
                                                                                       produce different types of finishing materials including interior film, high-gloss
                                                                                       decorative film, surface materials for general furniture, decorative film for
                                                                                       metals or vessels, thermal insulation film, and adhesive glass film.
                                                                                       In addition, thermal contraction film used for packaging labels and packaging

                                              Developing and introducing               film for pharmaceutical products have proven their performance in Europe,

                                              high functional materials to the world   Central and South America, the Middle East, and Asia.

                                                                                       Decorative Film for Furniture    Decorative Film for Home             Interior Film
                                                                                                                              Appliances

                                                                                             Rigid Film (PVC)                  Window Film

                                                            16                                                                       17
HYUNDAI L&C
business part.2 _ High-Functional Materials

 HIGH-FUNCTIONAL
 MATERIALS                                                                                                         These high-functioning

                                                                                                                   finishing materials with high-quality

                                                                                                                   texture and functions complete

                                                                                                                   the ideal design of your dreams.

                            Decorative Film                                                                                                                Rigid Film (PVC)
                            The decorative film has different textures and colors, including wood, metal,                                                  Shrinkable label film for packing containers with uniform thickness, and packaging

                            and solid colors, and is produced both in high-gloss and non-gloss forms.                                                      film for pharmaceutical products with excellent formability and durability.

                            It is generally used as surface finishing for chassis, doors, kitchen cabinetry,

                            general furniture, and home appliances, and is characterized by its aesthetic                                                  Window Film
                            and sophisticated design.                                                                                                      Reduces energy usage and heating/cooling costs by blocking UV rays and

                            ■ Decorative Film for Furniture : ECOLOID PVC/ECOLOID PP/GLOSSIA PET                                                           minimizing outdoor solar heat and indoor radiant heat. It is also safe and reliable

                            ■ Decorative Film for Home Appliances : Annshine (for skillets/glass)                                                          in preventing injuries from shattered glass.

                            ■ Decorative Film for Coating : EXTERIOR FOIL

                                                                                                                                                           Waterproof Sheet
                            Interior Film                                                                                                                  The waterproof sheet for the roofs, made of the eco-friendly material TPO,

                            Bodaq is an eco-friendly certified interior brand, and its excellent fire resistance                                           has excellent function and performance.

                            makes it safe and reliable to use in any environment. In addition, its wide

                            variety of designs and ease of application make it an excellent interior finishing

                            material for both residential and commercial use.

                            ■ Interior Film : Bodaq

                            ■ DIY Adhesive Tile Sheet & Panel : Bodaq Tile/Bodaq Plate

                                                                                           18                                                                        19
HYUNDAI L&C
business part.3 _ Home Furnishing

                                                                                       business part. 3
                                      business part. 1       business part. 2                             business part. 4

                                    HOME
                                    FURNISHING
                                               We stand out in the steadily growing furniture industry, positioning
                                    ourselves as the total living interior lifestyle company by creating synergy
                                    with our existing construction material business.                                        Introducing New Lifestyle and
                                                                                                                             Residential Spaces

                                         Kitchen Furniture                  Built-In Wardrobe               Shoe Closet

                                           Dining Table                         Bed & Mattress

                                                                                 20                                                      21
HYUNDAI L&C
business part.3 _ Home Furnishing

      HOME
      FURNISHING

                                    Arrital Cucine
                                    Through an exclusive contract with Arrital Cucine, the Italian high-end brand

                                    synonymous with modern kitchens, we supply top Italian kitchen furniture to our

                                    consumers.

                                    Q’cine
                                    Q’cine is an interior furniture brand that is certified eco-friendly in Korea and

                                    overseas, and its quality products perfectly balance any residential space.

                                    Q’LINC
                                    Q’LINC is practical furniture that can be used for different themes, and can completely

                                    recreate spaces.
                                                                                                                              Create a trendy and classy space

                                                                                                                              that resonates with your heart

                                                                                                                              by using furniture made from

                                                                                                                              outstanding materials.

                                                    22                                                                                                           23
HYUNDAI L&C
business part.4 _ Distribution Service

                                                                                                                                                                business part. 4
                                                                       business part. 1                  business part. 2          business part. 3

                                                                    DISTRIBUTION
                                                                    SERVICE
                                                                                  We are diversifying products and expanding distribution channels
                                                                    to respond to the fast-changing market. Not only have we launched an
                                                                    online shopping mall and a TV home shopping service, but we also provide
                                                                    a one-stop service for delivery and installation with Home&Q and Home&Pro.
                                                                    In addition, Gallery Q exhibits all the interior products, from flooring to kitchen

                                         Expanding the innovative   furniture, that consumers can experience and purchase on site.

                                         distribution platform

                                                                              Construction Materials One-Stop Service                       Windows and Doors

                                                                                      HOME&Q                                                      HOME&PRO

                                                                                   GALLERY Q                                     TV Home Shopping/Online Shopping Mall

                                                      24                                                                    25
                                                                                                                            25
HYUNDAI L&C
business part.4 _ Distribution Service

 DISTRIBUTION
 SERVICE                                                                                                           Creating a new paradigm of

                                                                                                                   distribution to enhance the

                                                                                                                   convenience and contentment of

                                                                                                                   customers.

                             HOME&Q (Corporate Branch)                                                                                              GALLERY Q (Showroom)
                             HOME&Q is an interior construction material distribution chain that provides                                           GALLERY Q is a showroom that provides a one-stop total solution, including

                             a one-stop service, from delivery to construction. There are 18 branches in                                            consultation, on interior materials such as flooring, wallpaper, windows, interior

                             major Korean cities, including in metropolitan areas. It offers logistic, delivery,                                    stone, deco film, and kitchen furniture. It is also used as a venue for seminars

                             and installation services for various construction materials.                                                          and cultural events for consumers.

                             HOME&PRO (Corporate Branch )                                                                                           TV Home Shopping/Online Shopping Mall
                             HOME&PRO is a corporate chain that specializes in raw materials and auxiliary                                          We are continuing to broadcast TV home shopping programs in addition to our

                             products for windows and doors. There are 13 branches in major Korean                                                  existing offline sales methods. We are also expanding our distribution channels

                             cities, providing fast and systematic service.                                                                         so that consumers can easily purchase products through online shopping malls.

                                                                                             26                                                               27
We gaze at the summit, not at the pursuit.
We do not rest on our past achievements,
but head towards a new future.
Our challenge is for humanity, not for us.             Competitiveness

Hyundai L&C's competitiveness is also
headed for another summit

                                                               R&D Competitiveness
                                                        Pursuing new technology with creative thinking

                                                             Design Competitiveness
                                                                 Designing the interior of tomorrow

                                                                      Sustainability
                                                  Maintaining our value as a leading company for the sake of humanity

                                                           Global Network & Partners
                                                   Leading the global market with top companies around the world

                                             29
HYUNDAI L&C
R&D Competitiveness

HYUNDAI L&C
R&D

The biggest driving force behind Hyundai L&C’s growth into the
representative construction material company in Korea lies in the

development of innovative technologies and products that have come

about through the creative thinking and endless efforts of talented

people with diverse capabilities.

Hyundai L&C operates the Tech Center, a research institute attached

to its Sejong plant, and focuses its R&D capabilities on developing

eco-friendly interior materials such as window frames, decorative

materials, flooring and interior stone. We are also developing products

that can contribute to a better life for our customers.

                                                                                                                                      Interior Stones                                  Windows and Doors                                                Functional Materials                                                     Flooring & Wallpaper
       Development                                                         For windows and doors, we focus on developing
                                                                                                                                       •Vein solid surface, engineered quartz          •Condensation prevention solution/                               •Highly weatherproof exterior film                                       •PVC-free products
                                                                           innovative products, such as “hyper-insulation windows                                                                                                                        •Medical/pharmaceutical film (PTP, AluAlu, etc.)
                                                                                                                                       •Developing new texturized surface                 high insulation/fine dust blocking/ventilation                                                                                          •Functional surface coating materials
       Hyundai L&C                                                         and doors” for a warm residential environments and                                                           •Distinguished surface texture technology                        •Shrink film for packaging                                               •SE0 grade eco-friendly floor boards
                                                                                                                                                                                        •Material convergence technology                                 •Furniture/home appliances/vessels/construction                          •Developing hybrid products
       Technology Competitiveness                                          ventilation windows that block fine-dust. For decorative                                                                                                                       decorative film
                                                                                                                                       •Distinctive marble pattern technology           •Automation/smart windows linked to IoT                                                                                                   •Developing products with non-phthalate
                                                                                                                                                                                                                                                          Distinguished design, functional coating, and eco-friendly materials
                                                                           materials, we are developing interior film and              •Unique manufacturing technology :                 (Internet of Things)
                                                                                                                                                                                                                                                         •Functional adhesive film
                                                                                                                                                                                                                                                                                                                                   plasticizers (ECO-DEHCH)
                                                                                                                                        Swirl Pattern and special texturized surface    •Developing eco-friendly products for nature such
                                                                           high-functional film for pharmaceutical and food
                                                                                                                                                                                         as green profiles, active windows, and recycled products        •Mixing and processing technology for                                    •Excellent quality Leum production
                                                                           packaging. We have also developed flooring and                                                                                                                                 highly weatherproof decorative sheets                                    technology (4.5T, 6.0T)
                                                                                                                                                                                                                                                         •Micro coating technology
                                                                           wallpaper materials for eco-friendly, non-phthalate                                                          •High insulation/condensation prevention technology              •Technology for distinguished designs                                    •Sol casting technology and chip
                                                                                                                                                                                         - Superior Performance                                          •Deep embossing, flow coating, high gloss,                                application technology
                                                                           plasticizers. For interior stone, we continue to launch                                                      •Wind pressure design technology                                  UV micro imprinting, metal locking, etc.                                •DBP facility application technology
                                                                                                                                                                                                                                                         •Mixing and processing technology for
                                                                           distinguished products with our unique manufacturing                                                          - Windows and doors that are durable even in powerful storms     film for pharmaceuticals and shrink                                      * DBP (Double Belt Press)
                                                                                                                                                                                        •Surface coextrusion technology                                  •Mixing and processing technology for                                    •Functional/eco-friendly surface coating technology
                                                                           technology. We are becoming a leading global company.                                                         - Can create different colors                                    olefin materials                                                        •Floors with distinguished designs/tile
                                                                                                                                        Major R&D Areas                                                                                                  •Designing and processing technology
                                         | Hyundai L&C Tech Center                                                                                                                      •Wooden texture profile production technology                     for film for home appliances                                             processing technology
                                                                                                                                        Core Technologies

                                                                      30                                                                                                                                                                                31
HYUNDAI L&C
Design Competitiveness

HYUNDAI L&C
Design

 Hyundai L&C is putting in continuous efforts to identify the market trends in Korea and
 other key markets and develop products that satisfy the needs of our customers.

 We hold annual seminars to predict future design trends based on major issues inside

 and outside Korea, consumers’ lifestyles, and global design trends. In addition,

 we run consumer panels to identify consumers’ needs and to develop and design

 products that our consumers need.

        Intrend                                                                                                                    Information Service                        Prosumer
        Design Trend                                                                                                               Information Service                        Consumer Panel
                                                                                                                                                                                               “Elen” is a prosumer group started in 2010 to identify consumer needs and
        Seminar                                                                                                                                                               Elen
                                                                                                                                                                                               to develop products that satisfy consumers.
                                                                                                                                   “Trend View” is Hyundai L&C’s                               Every year, we select housewife prosumers to participate in all stages of
                                                                                                                                   information service, which predicts                         planning, design, production and after-sales management of products
                                                                                                                                                                                               produced by Hyundai L&C.
                                                                                                                                   future trends and provides direction
                                                                                                                                                                                               Elen not only designs the products that consumers want based on new
                                                                                                                                   for design development by analyzing
                                                                                                                                                                                               product reviews and preference studies, but also tries to experience
                           “Intrend” is an annual design seminar that has been held since 2010 by Hyundai L&C. Many
                                                                                                                                   current issues, from design to interior.                    the actual products and reflect on them in terms of inconveniences and
                           experts on design, interior, and construction participate in the seminar. They inspire each other in
                                                                                                                                                                                               improvements.
                           creative design and predict the design trends of the future based on global social issues. Hyundai                                                                  Hyundai L&C will continue to operate this panel to develop products that suit
                           L&C will continue to conduct global trends research to predict the future lifestyles of consumers and                                                               consumers’ needs and to lead the market with excellent designs.

                           to be the trend leader.

                                                                                      32                                                                                                       33
HYUNDAI L&C
Sustainability

                                                             Environment
HYUNDAI L&C
                                                                               Not only have all of our sites acquired environmental management system ISO 14001 and health safety
                                                                               management system KOSHA/K-OHSMS/OHSAS 18001 certification, but the Ministry of Environment also
                                                                               designated Hyundai L&C a green company, and we conduct consistent environmental activities at our sites for

Sustainability
                                                                               the community. In addition, environmental safety experts visit the sites for inspections, and we conduct quick-
                                                                               response training for emergencies, such as leakages or fires, more than once a year.
                                                                               Through the special designation of rivers around each workplace, a one-time cleaning event, and the one
                                                                               company one mountain replanting campaign, we are protecting wild animals, and by drinking the purified and
                                                                               potable water from nearby our factories, we are helping to prevent air pollution and improve the environment.
                                                                               We open our workplaces to the environmental education center, share the importance of the environment, and
                                                                               strive to promote ties between people.

We are exerting our utmost efforts to make a happy and
                                                             Contribute        Hyundai L&C conducts various volunteer activities to create an abundant world based on the philosophy of
                                                                               sharing and mutual growth. We practice our philosophy of sharing through different events, such as sharing

abundant world with environmental management, which is the                     kimchi, holding festivals on Korean Thanksgiving, and holding career experience camps for middle and high
                                                                               school students. We conduct residential improvement campaign activities and donate our products to people
                                                                               in need.
basis of our philosophy for mankind and the environment.

                                                             Mutual growth     Hyundai L&C contributes to enhancing the competitiveness and self-sufficiency of suppliers by establishing
                                                                               three guidelines for mutual growth on concluding contracts for subcontractors, selecting and operating
                                                                               subcontractors, and setting up and operating subcontract transaction internal deliberation committees.
Together with our mutual growth and ethical management,

we are maintaining the value of this great company for the
                                                             Ethical           Through ethical management, Hyundai L&C is building a culture that allows customers, employees, partners

                                                             management        and shareholders to share their achievements and values with one another.
sake of humanity.

                                                             Talent training   Hyundai L&C is making various efforts to nurture human resources. We conduct structured evaluations to
                                                                               verify competencies, starting from the selection stage of recruitment. We are continuously strengthening our
                                                                               employees' capabilities by actively investing in education to foster human resources capable of responding to
                                                                               changes in business structure and the expansion of overseas business.

                                             34                                                         35
HYUNDAI L&C
Global network & Partners

Global
                                                                                                                                                                                                                                                                  Headquarters
                                                                                                                                                                                                                                                                         본사
                                                                                                                                                                                                                                                                    (Headquarters)

                                                                                                                                                                                                                                                                   L-Tech

Network & Partners
                                                                                                                                                                                                                                                             세종사업장
                                                                                                                                                                                                                                                             Sejong Site#1
                                                                                                                                                                                                                                                                         1

                                                                                                                                                                                                                                                                   L-Tech                                   Gyeongbuk
                                                                                                                                                                                                                                                                                                               경북지사Branch
                                                                                                                                                                                                                                                             세종사업장
                                                                                                                                                                                                                                                             Sejong Site#2
                                                                                                                                                                                                                                                                         2
                                                                                                                                                                                                                                                                                     Chungcheong
                                                                                                                                                                                                                                                                                             충청지사Branch

                                                                                                                                                                                                                                                                                                       Masan
                                                                                                                                                                                                                                                                                                        마산영업소Office
                                                                                                                                                                                                                                                                                                                          경남지사 Branch
                                                                                                                                                                                                                                                                                                                          Gyeongnam
                                                                                                                                                                                                                                                                                     Honam
                                                                                                                                                                                                                                                                                         호남지사
                                                                                                                                                                                                                                                                                           Branch

                                                                                                                                                                                                                   HYUNDAI L&C
Hyundai L&C has 31 corporate stores in Korea, excluding the Seoul HQ, the                                                                                                                                          Headquarters
                                                                                                                                                                                                                          Seoul, Korea
Gallery Q Exhibition Center, Sejong Sites 1 and 2, and the Tech Center, and

we are doing our best to expand overseas sales by establishing branches in                                                                                                                              HYUNDAI L&C (shanghai) Co., LTD.
                                                                                                                                                                                                                                        Shanghai, China
                                                                                                                                   HYUNDAI L&C Canada Inc.
Canada, the US, China, Europe, and India.
                                                                                                                                                 London, ON, Canada

In addition, by establishing the best product lines for PVC windows and doors,                                                                      HYUNDAI L&C USA, LLC
                                                                                                                                                    Atlanta, GA, USA
wood flooring, kitchen furniture, and doors, based on cooperative relationships

with the world’s top companies, we are not only expanding in the market, but
                                                                                                                                                                                        HYUNDAI L&C Europe GmbH
also leading the interior trends.                                                                                                                                                       Eschborn, Germany

                                                                                                                                                                                                                                   HYUNDAI L&C Corporation,                                Global Partners
                                                                                                                                                                                                                                           Liaison Office
                                                                                                                                                                                                                                            Haryana, India

                                                                                                                                                                                                                                                                                                 In partnership
                                                                                                                                                                                                                                                                                                      50개국, 170개 with REHAU,
                                                                                                                                                                                                                                                                                                                       지점 세계  the최고의
                                                                                                                                                                                                                                                                                                                                  best PVC            Exclusive
                                                                                                                                                                                                                                                                                                                                                         30개 브랜드를contract
                                                                                                                                                                                                                                                                                                                                                                        갖춘with이태리
                                                                                                                                                                                                                                                                                                                                                                               Arrital,주방가구
                                                                                                                                                                                                                                                                                                                                                                                        the Italian
                                                                                                                                                                                                                                                                                                  window
                                                                                                                                                                                                                                                                                                       PVC company
                                                                                                                                                                                                                                                                                                             창호기업in‘레하우’와
                                                                                                                                                                                                                                                                                                                        the world,제휴
                                                                                                                                                                                                                                                                                                                                   with 170          kitchen furniture
                                                                                                                                                                                                                                                                                                                                                               ‘ARRITAL’과
                                                                                                                                                                                                                                                                                                                                                                       company독점계약
                                                                                                                                                                                                                                                                                                                                                                                 with 30 brands
                                                                                                                                                                                                                                                                                                          locations in 50 countries.

                                                                                                                                                                                                                                                                                                     Strategic
                                                                                                                                                                                                                                                                                                          연 매출 affiliation
                                                                                                                                                                                                                                                                                                                     7,000억원
                                                                                                                                                                                                                                                                                                                           with 3B,
                                                                                                                                                                                                                                                                                                                                 이탈리아
                                                                                                                                                                                                                                                                                                                                    a premium         Strategic중국
                                                                                                                                                                                                                                                                                                                                                                affiliation
                                                                                                                                                                                                                                                                                                                                                                      최대규모  with가구
                                                                                                                                                                                                                                                                                                                                                                                 JINPAI(金牌),
                                                                                                                                                                                                                                                                                                                                                                                     생산,      the
                                                                                                                                                                                                                                                                                                    cabinet
                                                                                                                                                                                                                                                                                                     명품 도어메이커
                                                                                                                                                                                                                                                                                                            maker with   ‘3B社’와
                                                                                                                                                                                                                                                                                                                           more than
                                                                                                                                                                                                                                                                                                                                   전략적 70 제휴
                                                                                                                                                                                                                                                                                                                                          billion     largest
                                                                                                                                                                                                                                                                                                                                                           해외  Chinese
                                                                                                                                                                                                                                                                                                                                                                 1,000개kitchen
                                                                                                                                                                                                                                                                                                                                                                            이상 대리점 cabinet
                                                                                                                                                                                                                                                                                                                                                                                        보유 maker
                                                                                                                                                                                                                                                                                                              KRW in annual sales                        "JINPAI(金牌,
                                                                                                                                                                                                                                                                                                                                                            with more than금패)"와1,300
                                                                                                                                                                                                                                                                                                                                                                                   전략적outlets
                                                                                                                                                                                                                                                                                                                                                                                          제휴

| HQ                                          | L-Tech Sejong Site 1                       | L-Tech Sejong Site 2                     | Canada Manufacturing Company                        | Sales
                                                                                                                                                                                              미주 판매법인
                                                                                                                                                                                                    Corporation in North America            | Sales
                                                                                                                                                                                                                                              상해 판매법인
                                                                                                                                                                                                                                                    Corporation in Shanghai                          | Sales
                                                                                                                                                                                                                                                                                                       유럽 판매법인
                                                                                                                                                                                                                                                                                                             Corporation in Europe                      | Liaison
                                                                                                                                                                                                                                                                                                                                                          인도 사무소  Office in India
 Address 7-8F Center One Building,             Address 801 Bugang-ri, Bugang-myeon,         Address 229 Guemho-ri, Bugang-myeon,       ADD. 2 860 Innovation Drive, London, Ontario,
                                                                                                                                                                                             ADD. 2839 Paces Ferry Road, Suite 1100,        ADD. Room 603, Mixc Mall A, Wuzhong                     ADD. D
                                                                                                                                                                                                                                                                                                            üsseldorfer Str. 13, 65760, Eschborn,       ADD. U
                                                                                                                                                                                                                                                                                                                                                               nit No.1303, 13th Floor, JMD Regent
          26 Eulji-ro 5-gil, Jung-gu, Seoul             Sejong                                       Sejong                                 N6M 0C5, Canada
                                                                                                                                                                                                  Atlanta, GA, 30339, USA                         Road 1799, MinHang District,                             Germany                                            Square Building, MG Road, Gurugram
 TEL. 080. 729. 8272                           TEL. 044. 279. 8000                          TEL. 044. 279. 8400                        TEL. 1. 519. 951. 3154
                                                                                                                                                                                             TEL. 1. 770. 431. 6112                               Shanghai, China                                     TEL. 49. 619. 6586. 9010                                - 122001, Haryana. INDIA
                                                                                                                                                                                                                                             TEL. 86. 21. 3252. 2291                                                                                     TEL. 91. 96679. 21158

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HYUNDAI L&C                                                                                      Changing with Creative Innovation of Hyundai L&C
History
                                                                                                 August 2009 Established a “Hanstone Quartz” manufacturing factory
                                                                                                                    in Canada
                                                                                                 February 2009 Established the HLTS Shanghai Sales Corporation
                     Leaps and Bounds of                                                         December 2007 Established Hanwha L&C Canada Inc.,
                     Hyundai L&C                                                                                        a manufacturing corporation in Canada
                                                                                                 October 2007 Changed the company name and CI from Hanwha
                     September 1999 Divided into Hanwha General Chemicals Co., Ltd.,                                General Chemicals Co., Ltd., to Hanwha L&C Co., Ltd.
                                          and Hanwha Chemical Co., Ltd.                          June 2005 Acquired NSF51 certification from the US Public Health
                     November 1994 Acquired ISO 9001 certificate                                                 Service for “Hanex"
                     October 1994 Changed company name to                                        June 2004 Acquired environment certification mark
                                         Hanwha General Chemicals Co., Ltd.                                      (for interior flooring materials)
                     October 1991 Installed emerald manufacturing facilities in the              September 2003 Signed contract to introduce engineered stone
                                         Bugang factory                                                                 technology/facilities
                                         Installed a T-Die extruder in the Jinhae factory        November 2002 Awarded Financial Management Prize
                                                                                                                       (Korea Financial Management Association)
                                                                                                 January 2002 Established ABM SYSTEM, acquired K-OH 18001
       Start                1960                                                                                     certification (for the factory in Jinhae)
                                                                                                 November 2001 Designated as an environmentally-friendly company,
                                                                                                                      acquired KOSHA 2000 certification for Bugang factory
                                                                                                 April 2000 Expanded manufacturing facilities for scagliola and rigid sheets

                                                                                                                    2000
                         Grow Up

The Beginning of Hyundai L&C

July 1968 Established a PVC factory in Jinhae
November 1966 Established a PVC factory in Bugang
                                                                                                                     Change
August 1965 Established Korea Hwaseong Industries
                                                                                                                                             2010
                                                  1970

                                                                                             1990
                                                                                                                                                                  Srart Over

One Step Toward
Becoming Hyundai L&C                                                      Develop                                                                                   2020

December 1972 Established Korea Plastic
                  Industries Co., Ltd.

                                                                          1980                                                    New Beginnings for Hyundai L&C

                                                                                                                                  December 2018 Changed the company name to Hyundai L&C Co., Ltd.

                                  Growth of Hyundai L&C                                                                           June 2018 Established a new office in India
                                                                                                                                  October 2017 Opened the exhibition site, Gallery Q
                                  December 1988 Installed rigid sheet manufacturing facilities in the                             October 2017 Expanded manufacturing lines for the factory in Canada
                                                       Bugang factory                                                             July 2017 Established a joint-venture with Wilsonart Engineered Surfaces
                                          May 1988 Korea Plastic Industries Co., Ltd.,                                            August 2015 Founded the HLEU European sales corporation
                                                       merged with Hanyang Chemicals                                              July 2014 Separated the construction materials department
                                  May 1986 Installed PVC windows manufacturing facilities in the                                                 in Hanwha L&C, founded a new corporation
                                                Bugang factory                                                                    April 2014 Awarded the Korean Premium Brand Prize for three
                                  April 1984 Installed PVC tile manufacturing facilities in the Bugang factory                                   consecutive years for the Hanstone Quartz
                                  January 1984 Merger of three companies: Hanyang Chemicals,                                      June 2013 Established the integrated VOC (voice of customer) System
                                                    Korea Chemicals, and Hanyang Chemical District Co., Ltd.                      February 2011 Launched the expert consumer panel, Elen
                                  June 1981 Installed Goldleum manufacturing facilities in the Jinhae factory                     October 2010 Opened the Hanstone Quartz exhibition site                    7-8F Center 1 Building, 26 Eulji-ro 5-gil, Jung-gu, Seoul   www.hyundailnc.com

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