EDINBURGH RUGBY MANAGING DIRECTOR - CANDIDATE BRIEF - SRI
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EDINBURGH RUGBY MANAGING DIRECTOR CANDIDATE BRIEF
BACKGROUND
Edinburgh Rugby is a club steeped in history. It has been We take great pride in supporting the local rugby community with programmes
fielding a rugby side featuring the cream of Scottish rugby designed to support development in clubs and schools across Edinburgh, Lothian
and the Borders. The programmes include Rugby On The Road and Edinburgh Rugby
talent for more than 140 years, and represents the Lothians,
Champions.
Borders, Tayside and Fife in the Guinness PRO14 and Heineken
Champions Cup from our home at BT Murrayfield Stadium.
Last season, Miller Homes stepped up their sponsorship to specifically promote
participation and growth with clubs in Edinburgh, the Lothian, Borders and Fife.
Edinburgh Rugby is going through an exciting period of transformational change that
will forge a stronger bond and identity with our city and our community. We work with local, national and international brands that share our vision and values
(Honest, Relentless, Disciplined, Together) to support the club and help us reach our
Key to building this identity is the development of the new home for Edinburgh Rugby. joint goals. Last year Edinburgh Rugby achieved almost 40% commercial revenue
The new purpose built 7,500-seater stadium will be ready for the start of the 2019/20 growth, with four new sponsors added to the club’s partner ranks.
season and is the biggest capital investment for Scottish Rugby since BT Murrayfield was
built.
The off-field support staff of 12 are based in the Edinburgh Rugby offices at BT
Murrayfield. There is a close working relationship with the on-field team of coaches and
medics who are also based at the stadium. The players use the state-of-the-art gym and
facilities at BT Murrayfield as well as the indoor facilities at Oriam, Scotland’s Sports
Performance Centre.
The Head Coach, Richard Cockerill joined Edinburgh in June 2017. In his first season
Edinburgh Rugby achieved a record number of victories to reach the Guinness PRO14
Final Series and secured a place in next year’s Heineken Champions Cup.
THE ROLE KEY SKILLS AND ACCOUNTABILITIES
The Managing Director is key in driving and STAKEHOLDER MANAGEMENT
nurturing the continued growth and success
• Support the Chief Operating Officer on further developing and growing professional rugby in Scotland
of Edinburgh Rugby.
• Line manage the off-field team comprising Commercial, Marketing, Communications, Operations and Community Rugby
• Work with agents to recruit professional players, undertake negotiations in respect of contracts, whilst ensuring player costs are within
This person will lead the off-field team,
annual budgets
and is ultimately accountable for the
• Work collaboratively with Scottish Rugby’s Commercial, Communications, Marketing and Rugby Development departments to deliver
stewardship of the club brand, and for business strategies
developing key relationships with internal • Work with external stakeholders such as Pro14 and EPCR
and external stakeholders that will drive the
• Ensure that sponsors and partners receive an engaging experience that drives revenue and fan engagement
success and future growth of the club.
• Establish networks across Edinburgh and beyond that will build on the sponsor family.
COMMERCIAL SUCCESS STRATEGIC AND BUSINESS ACUMEN
• Identify and develop new revenue streams to enhance the • In agreement with the Executive Board, agree goals for the club
commercial growth of Edinburgh Rugby that drive performance and culture
• Oversee the Marketing and Communications strategy that • In collaboration with Scottish Rugby Chief Operating Officer, set
engages the Club’s partners, sponsors and fans to drive increased the annual club budget for playing resources, rugby operations
revenue and brand awareness commercial operations and staffing
• Drive commercial revenues, including sponsorship, ticketing and • Manage the on field and off field budget to ensure the club
hospitality to achieve the commercial targets and objectives. remains in budget
• Lead and manage the development of the new home of
Edinburgh Rugby. Liaise with the contractors and City of
Edinburgh Council to ensure the new stadium is built to budget
WINNING TEAM
and within agreed timeframes.
• Work collaboratively with the Head Coach and the High-
Performance team, including Medical and S&C to support the
delivery and achievement of rugby objectives SUPPORTER AND CITY ENGAGEMENT
• Manage the player acquisition strategy to meet the Club’s • Ensure community engagements are in keeping with and add
performance aspirations and Scottish Rugby’s long-term player value to the Club and the local community, positively driving the
succession plan brand and profile of the club
• Manage and negotiate the player contracting process to ensure • Deliver a strategy to increase match attendance and enhance the
that the players costs are within budget. fan experience.
SUCCESS IN THIS ROLE
TO SUCCEED IN THIS ROLE, YOU WILL NEED TO
• Be experienced in managing large and multiple budgets
• Have previous success in articulating and delivering an organisation’s
strategic development plans to create long term, sustainable profit
growth
• Have a track record of successfully delivering large projects, to time
and on budget
• Be a strategic thinker and planner with the ability to draw a wider
variety of elements into a common strategy and purpose
• Be skilled in building relationships and influencing, and delivery sales
• Be commercially focused with a track record of revenue growth and
innovation
• Have the ability and strength of character to align the rugby and
commercial aspects of the Club and to ensure success both on and
off the field
• Have a positive track record of managing people and a willingness to
work with employees to drive revenue and results
• Role model the values that make a great High Performance culture
CONTACT SRi is a boutique global executive search and consulting firm focused on sport, media, content, and technology. We work as one partner-led team with staff based in key global markets across eleven offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects. We are proud to be the exclusive partner of Edinburgh Rugby on this critical appointment. To apply for this position, candidates should send an up to date CV along with details of their current remuneration to: DAVID JAMES JAMES O'NEILL Managing Partner Consultant +44(0) 20 7092 6974 edinburghrugby@sriexecutive.com
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