EDUCATION edition 2020 - middle east - kevin.murphy

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EDUCATION edition 2020 - middle east - kevin.murphy
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EDUCATION edition 2020 - middle east - kevin.murphy
TA B L E O F
CONTENTS
         04
                    LETTER FROM KEVIN
      Collection
                    Welcome to 2020, an exciting year of
                    KEVIN.MURPHY education!
         14
                    As we enter a new decade and look forward,
                    we are conscious about casting models that
    Class Line-Up   represent individuality. We understand that life
                    in the salon is a snapshot of society, and we
         16         want to represent this for you. In 2020, our
                    goal is to help clients who are searching for
                    individuality to continue putting their unique
    Meet The Team   foot forward.

                    As we contemplated the new collection, the
         28         Education Team and I were inspired by the
                    Britpop movement of the 1990s, an exploration
       Colour       of new ideas about style and identity that again
                    feels right for 2020. In the ’90s, fashion evolved
                    from “uniform” to a form of influence. It was a
         30         decade when the terms “reduce”, “reuse” and
                    “recycle” became widely used as we gained
       Cutting      awareness of the impact we were having on
                    the world’s environment.

         32         Today, we can see more people who are
                    choosing sustainable fashion as well as
                    products from companies that are making
       Styling      better choices for the planet. The Choices We
                    Make have always been such an important part
         42         of our brand’s identity, so our choice to move
                    our packaging to 100% Ocean Waste Plastic is
                    a perfect fit for what this new decade needs.
      Showcase
                    Even as we look forward, we look back to iconic
                    hair of the last 30 years. Our 2020 collection is
         46         inspired by looks from the past and makes
                    those ideas feel modern. The new styles are
        O.W.P       technique-based and adaptable to each client.
                    The KEVIN.MURPHY Education Team strives to
                    help you unlock your creativity and provide you
         48         with tangible skills and knowledge that you can
                    immediately apply in the salon.
    SESSION.SALON
                    I hope you enjoy the collection!
                                                                         Our NEO look was inspired by the spectrum of
         50                                                              light in a marine environment, capturing how
                                                                         light bends in water and creating reflections
                                                                         from within in a not-so-obvious way. The
      Class Map                                                          COLOR.ME techniques of our BANG BANG
                                                                         collection were designed to complement the
                                                                         exploration of shape, texture and movement of
                                                                         the haircuts and styles.
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EDUCATION edition 2020 - middle east - kevin.murphy
BANG
                                                      COLOUR
                                                      CUT
                                                      STYLE

      BANG
    “The ’90s was a dynamic decade that took many influences from
    ’50s California teen-casual, ’60s mod and ’70s glam-rock trends.
    Typically, Generation X mixed and matched these influences,
    equalising gender, sexuality and class codes. We didn’t believe the
    hype of the ’80s — we wanted to identify differently and, most
    importantly, uniquely as our own generation.”

                                        – NATHAN GORMAN HEAD.MASTER

4                                                                         5
EDUCATION edition 2020 - middle east - kevin.murphy
THE COLLECTION
             Over the last few years, our education collections
               have explored diversity and choice across the
               disciplines of cutting, colouring and styling. In
              2020, we continue to help your clients who are
               searching for individuality and self-expression.
                Conscious that we are about to enter a new
            decade, we want to explore new ideas of self while
            reflecting on the influence of the 1990s, a decade
               when we began to play with what fashion and
             identity truly meant. No longer just a “uniform”,
                    fashion became a form of influence.

               We named this year’s collection BANG BANG to
             represent the ’90s pop-culture moment that saw
             the rise of unconventional artists like Banksy, set
                  to a Britpop soundtrack. Britpop was the
              trans-Atlantic antidote to grunge, and bands like
                 Oasis, Suede and Blur were at the forefront,
             presenting different images but all sounding very
            Britpop. In early-1990s London, there was a rebirth
             of British mod culture. The BANG BANG collection
             shows echoes of mod and dandy plus a bit of the

BEHIND
             swinging ’60s Carnaby Street, but we are casting
                                   forward.

            BANG BANG is true to our brand’s identity and
            our direct relationship with the fashion world.
             It allows you to explore references from the

BANG BANG
             past 30 years that can easily be translated
                 into exactly what your clients crave.

                                                                   7
EDUCATION edition 2020 - middle east - kevin.murphy
BANG BANG

COLOUR
    Mastering simplicity was our approach with this year’s colour techniques. We wanted to make
    bold statements with looks that pushed the envelope effortlessly while being completely
    wearable. Rich earth tones of Rose and Copper were melted together to highlight the unique
    texture of each model’s hair to create more dimension between light and shadow. We paired
    clever, understated techniques with creative colours inspired by the depths of nature and then,
    using that palette, created natural variations of multi-tonal saturation.

    OUTCOMES: Understand precision and free-form colour, and build on your existing skills combined with
    COLOR.ME techniques and recipes. This is a technique-based class that will allow you to explore the
    infinite possibilities of line, form, texture and shape in colouring and how to use those COLOR.ME
    techniques to compliment your haircuts and styles in the salon.

    HIGHLY RECOMMENDED FOR: Stylists who are looking for new inspirations, colour recipes and ways to
    push the boundaries of hair colouring techniques.

    LEVEL: Advanced
    COURSE TYPE: Hands-On
    COURSE DURATION: 4 Hours
    HOST: GOLD.COLOR.KEY

    NOTE: All of the BANG BANG
    Collection classes may be intermixed.
    Stylists may attend a stand-alone
    BANG BANG CUT, COLOUR or STYLE
    class. Alternatively, classes can be
    combined together to offer a more
    customised experience.

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EDUCATION edition 2020 - middle east - kevin.murphy
BANG BANG

CUT
                                         Reflecting the attitude of an editorial-based brand,
                                         our BANG BANG haircuts represent aesthetics inspired mostly
                                         by ’90s street culture. Aware that we are entering a new decade,
                                         we looked back for inspiration from iconic fashion and movements
                                         throughout history. The cuts live somewhere between K-pop and
                                         Britpop, with fringes, longer sides and a Mod feeling. Each haircut
                                         has been created with the wearer in mind. The cuts are truly
                                         adaptable, genderless and unique, regardless of the length.

                                         OUTCOMES: Learn how to cut to the curve of the head and understand
                                         how to manipulate the natural texture and movement of hair regardless
                                         of the length. In 2020 we are looking at how hair is transitioning through
                                         different lengths from short to long, how layers and graduation have
                                         changed, and how to personalise your cuts to enhance colour techniques
                                         and create the perfect finish in style. We also have created the perfect
                                         styling techniques and product combinations for each haircut.

                                         HIGHLY RECOMMENDED FOR: Passionate cutters who would like to
                                         extend their knowledge and learn not only what’s coming but also how
 NOTE: All of the BANG BANG
 Collection classes may be intermixed.   to personalise it.
 Stylists may attend a stand-alone
 BANG BANG CUT, COLOUR or STYLE          LEVEL: Advanced
 class. Alternatively, classes can be    COURSE TYPE: Hands-On
 combined together to offer a more       COURSE DURATION: 4–6 Hours
 customised experience.                  HOST: PLATINUM.CUTTING.KEY

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EDUCATION edition 2020 - middle east - kevin.murphy
NOTE: All of the BANG BANG
                                                                   Collection classes may be intermixed.
                                                                        Stylists may attend a stand-alone
                                                                   BANG BANG CUT, COLOUR or STYLE
                                                                       class. Alternatively, classes can be
                                                                     combined together to offer a more
                                                                                  customised experience.

     BANG BANG

     STYLE
     This year’s styling collection focuses on an obvious use of product —
     a reflection of the ’90s. We developed the techniques for each style being
     conscious of you as the stylist behind the chair working with each and every
     client in a timely manner. Let’s make 2020 all about your client! We at
     KEVIN.MURPHY will focus on making it all about increasing your skills to help
     you navigate the ever-changing world of fashion.

     OUTCOMES: Explore and learn how to create modern texture and individual
     movement. Gain a strong understanding of advanced finishing techniques. Learn
     how to use product to get the ultimate finish. Explore how to personalise the kinds
     of styles your clients want to compliment who they are.

     HIGHLY RECOMMENDED FOR: Stylists who are looking for new inspirations,
     product recipes and ways to push the boundaries of hair techniques with each
     individual client in mind.

     LEVEL: Advanced
     COURSE TYPE: Hands-On
     COURSE DURATION: 4–6 Hours
     HOST: GOLD.KEY

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EDUCATION edition 2020 - middle east - kevin.murphy
CLASS                                                                                ACADEMY BY KEVIN.MURPHY
                                                                                          Welcome to education on location! Whether you’re looking
                                                                                          for inspiration in colour, cutting or want to push yourself
                                                                                          into the realm of becoming an editorial hairdresser, we
                                                                                          have a class that will cater to your passion.

                                                                                          For more information about an Academy by KEVIN.MURPHY
                                                                                          date in a city near you, please visit our website at
                                                                                          WWW.KEVINMURPHY.COM.AU

                        01
                                           FOUNDATION
                                           These classes will build a great
                                           foundation for any KEVIN.MURPHY
                                           journey.

                                           COLOR.ME START
                                           COLOR.ME FOIL.ME
                                           LEARN.ME
                                           BLOW.DRY
                                           BRAID.ME

     02
          INTERMEDIATE
          These classes will provide a solid
          understanding of the core principles
          involved with KEVIN.MURPHY hairdressing,
          cutting and colouring, and will prepare
          stylists for advanced classes.

          COLOR.ME NEXT
          COLOR.ME REFINE.ME
          I.DOO
          CUT.ME

                        03
                                           ADVANCED
                                           These classes can be taken in any order
                                           customised to the salon’s needs and the
                                           DSC’S recommendation.

                                           BANG BANG COLLECTION
                                           FREESTYLE.TECHNIQUES
                                           COLOR.ME LAB
                                           COLOR.ME BLONDE.ME
                                           COLOR.ME ART LAB

                                                                                     LINE-UP
                                           BEHIND.THE.SCENES
                                           BRAID.ME ADVANCED

     04
          SHOWCASE
          Get inspired with these unique
          KEVIN.MURPHY experiences.

          INSPIRE.ME
          FASHION.WEEK BY KEVIN.MURPHY

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EDUCATION edition 2020 - middle east - kevin.murphy
Kevin Murphy             Nathan Gorman             Wade Blackford               Kate Reid           Pascal Van Loenhout       Topher Lewis       Sarah Lund      Juha-Matti Manninen             Tim McClean                      Marsha Moran
                                    HEAD.MASTER          DESIGN.DIRECTOR STYLING   DESIGN.DIRECTOR COLOUR   DESIGN.DIRECTOR CUTTING    COLOR.MASTER       STYLE.MASTER       STYLE.MASTER                 STYLE.MASTER                      COLOR.MASTER
                                                                                                                                        North America     North America          EMEA                     North America                      North America

          Tim Abney                Paz Bamrolia                Ali Batista              Mark Clayton           Courtney Cochran                                                                                                            Jan Patanao
       GLOBAL DIRECTOR OF           STYLE.MASTER
                                                                                                                                      Massimo Morello   James Nicholson      Kelly O’Day                Leland Olson
                                                              STYLE.MASTER               STYLE.MASTER            COLOR.MASTER         SESSION.MASTER    SESSION.MASTER      COLOR.MASTER                COLOR.MASTER                       COLOR.MASTER
     EDUCATION DEVELOPMENT              EMEA                  North America              North America            North America                                                                                                             North America
                                                                                                                                           EMEA              EMEA            North America               North America
          North America

                                                                                                                                                                                                G U E S T. A R T I S T S
                                                                                                                                                                                                Marianne Jensen SESSION.MASTER EMEA
                                                                                                                                                                                                Henrik Sippo COLOR / CUTTING.MASTER EMEA
                                                                                                                                                                                                David Cruz SESSION.MASTER North America

         Jodana Geary             Joseph Gossen            Brandi Holdaway              Caroline Kells            Heidi Kuker          Iggy Popovic      Janine Simons      Shelly Wilson
 COLOR.ME EDUCATION MANAGER   GLOBAL DIGITAL EDUCATION       COLOR.MASTER               STYLE.MASTER             COLOR.MASTER          COLOR.MASTER      COLOR.MASTER       COLOR.MASTER
        North America          MANAGER / STYLE.MASTER         North America                EMEA                   North America           EMEA            Asia Pacific       North America
                                   North America

MEET
THE TEAM
16                                                                                                                                                                                                                                                           17
EDUCATION edition 2020 - middle east - kevin.murphy
COLOUR
     “From the fundamentals of colour to more advanced
     applications, COLOR.ME education has been carefully crafted
     to deliver the knowledge, techniques and confidence needed to
     elevate your business behind the chair.”

                                       – KATE REID DESIGN.DIRECTOR

18                                                                   18   19
Welcome to our introductory class offering an overview of COLOR.ME by KEVIN.MURPHY.
Theory topics include philosophy, hair diagnosis, communication, usage and point of
difference between each product. Colourists will experience hands-on practice plus
instruction on the complete colour product portfolio.

OUTCOMES: Increased knowledge of the crucial elements of colour and diagnosis to
meeting your client’s needs. Explore and gain a deep understanding of the COLOR.ME
product portfolio. Learn how to achieve the perfect personalised colour result for your
client.

HIGHLY RECOMMENDED FOR: All colourists new to COLOR.ME or new to colour.

LEVEL: Foundation
COURSE TYPE: Theory and Hands-On
COURSE DURATION: Full Day
HOST: COLOR.KEY

 START                                                                                    FOIL.ME
                                                                                          This is a half-day look and learn workshop that may be extended with an additional
                                                                                          half-day hands-on model session. For colourists that want to learn the fundamentals
                                                                                          of professional foiling services.

                                                                                          OUTCOMES: Understanding and learning the fundamentals of high and
                                                                                          low-lightening services with separators like foil. Become efficient and precise in
                                                                                          sectioning and selecting the right amount of hair in weaves or slices for a smooth
                                                                                          workflow and safe results.

                                                                                          HIGHLY RECOMMENDED FOR: Colourists that have attended COLOR.ME START and
                                                                                          want to build skills in standard high or low-lightening services. For experienced
                                                                                          colourists that want to improve their precision.

                                                                                          LEVEL: Foundation
                                                                                          COURSE TYPE: Theory and Hands-On
                                                                                          COURSE DURATION: Half or Full Day
                                                                                          HOST: COLOR.KEY

20                                                                                                                                                                              21
NEXT
An essential class that offers in-depth knowledge designed to further your technical
skills, address challenges and deliver the best colour results possible. Topics include initial
consultation, diagnosis, colour selection, advanced colouration, colour correction, colour
removal, and troubleshooting.

OUTCOMES: Gain confidence by understanding the techniques, formulations, and knowledge
needed to apply directly to colour correction. Explore how to take blonde clients dark and colour
removal processes for clients who wish to go lighter.

HIGHLY RECOMMENDED FOR: Colourists who have completed COLOR.ME START and wish to
expand their understanding and how-to with COLOR.ME by KEVIN.MURPHY.

LEVEL: Intermediate
COURSE TYPE: Theory and Hands-On
COURSE DURATION: Half or Full Day
HOST: GOLD.COLOR.KEY

                                                                                                    REFINE.ME
                                                                                                    This essential colour class is a comprehensive exploration of refining on all depths of hair.
                                                                                                    You will learn how to choose refining colours that achieve your desired result and how to attain
                                                                                                    better durability for your client. Designed to further your technical skills, address challenges
                                                                                                    and deliver the best refining results possible in the salon. Learn the importance of creating the
                                                                                                    perfect canvas, choosing between a shade and a toner, the art of communication with the client
                                                                                                    and of course tips on counteracting unwanted tones. Let REFINE.ME transform you into a master
                                                                                                    of finishing on all COLOR.ME colours!

                                                                                                    OUTCOMES: Gain an understanding of refining and product choice to create beautiful and personalised
                                                                                                    colours for your clients. We look at using techniques such as shadowing and zone toning to bring your
                                                                                                    colour work to the next level. Learn how to apply the range to create dimensional reflects that live, move
                                                                                                    and flatter the wearer every time.

                                                                                                    HIGHLY RECOMMENDED FOR: Colourists who have completed COLOR.ME START and need further
                                                                                                    understanding on how to create the perfect, refined end result.

                                                                                                    LEVEL: Intermediate
                                                                                                    COURSE TYPE: Theory and Hands-On
                                                                                                    COURSE DURATION: 4 Hours
                                                                                                    HOST: COLOR.KEY

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FREESTYLE.
TECHNIQUES
Explore 2020’s collection of fundamental free-hand techniques mixed with high fashion
looks. This collection introduces you to COLOR.ME by KEVIN.MURPHY lighteners and
explores the ease and simplicity behind achieving gorgeous, lit-from-within colour.
Delivering natural, easy to maintain colour with invisible new growth, plus salon
techniques clients crave. FREESTYLE.TECHNIQUES offers practical applications that
can be used in the salon every day to personalise each and every client’s colour.

                                                                                                   BLONDE.ME
OUTCOMES: Learn freehand techniques and product information to enhance your freehand painting in
salon to create finishes that today’s clients will love.

HIGHLY RECOMMENDED FOR: Colourists wanting to advance their freehand painting/balayage skills.

LEVEL: Advanced
COURSE TYPE: Hands-On
COURSE DURATION: 4 Hours
HOST: COLOR.KEY                                                                                    An advanced dedicated blonde session that explores everything from undertone to application.
                                                                                                   This class is designed to further your lightening skills, grow your knowledge in selecting the
                                                                                                   correct product to use as well as addressing common lightening challenges. Focuses include
                                                                                                   diagnosis, consultation, choosing your lightener, advanced lightening colouration, removal of
                                                                                                   artificial colour, troubleshooting and the point of difference between each product. This class
                                                                                                   will get you blonde-ready!

                                                                                                   OUTCOMES: Gain communication skills and learn how to address common problems with blonde hair.
                                                                                                   Understand the differences between all of our lighteners and when to use a SHADE vs. HIGH.LIFT.
                                                                                                   Discover removal of colour while leaving the hair in optimal condition. Become a blonde specialist.

                                                                                                   HIGHLY RECOMMENDED FOR: Colourists who have completed the
                                                                                                   COLOR.ME START and COLOR.ME NEXT.

                                                                                                   LEVEL: Advanced
                                                                                                   COURSE TYPE: Theory and Hands-On
                                                                                                   COURSE DURATION: 4 Hours
                                                                                                   HOST: GOLD.COLOR.KEY

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LAB
Colouring hair is visual and limitless. COLOR.ME LAB is a class for
colourists who want to bring theory into practice and master bespoke
                                                                               ART LAB
colour formulation. In this class, you will work individually and as a         We have been braiding hair for many centuries, across many cultures and history has
team to conduct and analyse numerous colour tests on hair wefts and            shown that it will always be at the forefront of fashion. This class is a fantastic
swatches. You will reveal underlying pigment and witness the results           opportunity to learn how to incorporate braiding into any daily styling you do and
of counteracting and enhancing tones. Class participants will have the         how to use these techniques creatively behind the chair, on set or backstage during
chance to compare different formulas used for similar hair colour              any fashion event. Warm up your fingers, as those will be your most powerful tools in
situations and will explore the limitless playfulness of COLOR.ME.             this class!

                                                                               OUTCOMES: Stylists further explore the craft of braiding and extend their skill portfolio. Learn how
                                                                               to combine different braids and use braids with styling and textures for something truly next level.
OUTCOMES: Gain an advanced understanding of COLOR.ME technically and
practically. Unlock your approach to colour choices for clients while having
                                                                               HIGHLY RECOMMENDED FOR: Passionate stylists who are already skilled in fundamental braid-
fun!
                                                                               ing and have a desire to develop to a more advanced level. It is crucial that stylists attend BRAID.
                                                                               ME CLASSIC first.
HIGHLY RECOMMENDED FOR: Colourists who have attended COLOR.ME
START and COLOR.ME NEXT and want to expand their hair colouring
                                                                               LEVEL: Advanced
experiences and confidence.
                                                                               COURSE TYPE: Hands-On
                                                                               COURSE DURATION: 4–6 Hours
LEVEL: Advanced
                                                                               HOST: KEVIN.MURPHY STYLE.MASTER
COURSE TYPE: Theory and Hands-On
COURSE DURATION: Full Day

                                                                                                  ART LAB
HOST: COLOR.MASTER or Qualified PLATINUM.COLOR.KEY

                                                                                              Working within a compact range allows the colourist to become a true artist
                                                                                         and create their own unique and tailored shades for their clients. KEVIN.MURPHY
                                                                                           is a fashion-focused brand and with changing trends, fashion and new Pantone
                                                                                             colours, colourists need to stay current, create new formulas, techniques and
                                                                                              looks for their clients. We have developed this class exclusively for colourists
                                                                                            looking to elevate their expertise and gain more specialised skills in the world
                                                                                                                                                               of hair colour.

                                                                                            OUTCOMES: In this class, attendees will learn what steps are taken when creating a
                                                                                              COLOR.ME collection, how to use inspiration sourced from current trends, fashion,
                                                                                          social media influencers and societal changes to create a story and build a collection.

                                                                                          HIGHLY RECOMMENDED FOR: All colourists who have attended COLOR.ME LAB class
                                                                                             previously and are looking to develop their key point of difference in the salon while
                                                                                                                                              building their profile as a colourist.

                                                                                                                                                             LEVEL: Advanced
                                                                                                                                                       COURSE TYPE: Hands-On
                                                                                                                                                     COURSE DURATION: 8 Hours
                                                                                                                                                         HOST: COLOR.MASTER
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CUTTING
     “Our aim as a brand is to minimise and simplify things to
     make time-friendly, approachable and adaptable cutting
     techniques. We provide education for hairdressers to
     implement haircutting techniques with great accuracy and a
     mindset to push them outside of their comfort zone.”

                         - PASCAL VAN LOENHOUT, DESIGN.DIRECTOR

28                                                                29
CUT.ME
     Cutting a true line is never as easy as it seems. This course is a
     fundamental experience that is inspired by the KEVIN.MURPHY
     philosophy of cutting hair regardless of gender, length or
     texture. Learn skills in body position, projection and sectioning
     to strengthen your haircutting expertise. Explore how natural
     texture affects results and the movement of hair. Understand
     the creation of geometric shapes, line, graduation and layering
     techniques and how to combine these elements. Understand
     suitability, product choices, and communication to create
     something unique and precise for your clients.

     OUTCOMES: Master the core elements of timeless
     KEVIN.MURPHY cuts in order to create a personal and unique
     style. Learn to refine your skills in body position, projection, and
     sectioning. Hone your skill with the techniques crucial for cutting
     hair. Strengthen the foundation of your approach and your skill to
     produce quality haircuts for each and every client, every time.

     HIGHLY RECOMMENDED FOR: Perfect for a new stylist, anyone
     craving an update or anyone who trains salon team members.
     This class is the foundation before entering the BANG BANG
     cutting class.

     LEVEL: Intermediate
     COURSE TYPE: Demo or Hands-On
     COURSE DURATION: 4–6 Hours
     HOST: STYLE.MASTER or Qualified CUTTING.KEY

30                                                                          31
STYLING
      “At this time in our industry, what we see in the editorial
      world and what’s happening on the streets have never been
      closer together. This should be reflected in the work we do
      with clients in the salon.”

                            – WADE BLACKFORD, DESIGN.DIRECTOR

32
LEARN.ME
     LEARN.ME in three parts is the most important class you will experience. It is an exclusive tour
     into everything KEVIN.MURPHY. Think of these classes as product insight and exploration, not just
     product knowledge. LEARN.ME is about understanding KEVIN.MURPHY the brand, Kevin Murphy the
     man, and everything that makes our product and culture so unique.

     OUTCOMES: Be well-versed in the Three Core Principles of KEVIN.MURPHY, product cocktailing, layering
     suggestions, and the culture and passion behind the creation of the brand. Explore the KEVIN.MURPHY
     regimens and how to apply this knowledge to your clients using 1.2.3. language. Enhance your styling
     services and learn the tips and tricks used to create time-saving KEVIN.MURPHY looks each and every
     time.

     HIGHLY RECOMMENDED FOR: Salons and stylists new to the KEVIN.MURPHY range or any salon/stylist
     looking to revisit and renew their knowledge surrounding the brand.

     BRAND
     Learning the culture, core principles and                   LEVEL: Foundation
     philosophies behind KEVIN.MURPHY is                         COURSE TYPE: Theory / Look and Learn
     imperative for people who have decided to                   COURSE DURATION: 2-4 hours each level
     partner with us. We believe that product is more            HOST: KEY
     than the liquid in the bottle. It’s in our stories,
     culture, and history!

     PRODUCTS
     Take a deeper dive into the regimens.                       LEVEL: Foundation
     Understand why each of the KEVIN.MURPHY                     COURSE TYPE: Theory / Hands-On
     product families exist and for which clients to             COURSE DURATION: 2-4 hours each level
     recommend them. Simplify the process of client              HOST: KEY
     conversations with our 1.2.3. language, develop a
     problem-solving mindset and explore cocktailing
     options based on each client’s individual needs.

     LOOKS
     Certain looks will always remain signature to               LEVEL: Foundation
     KEVIN.MURPHY styling. Understand the range                  COURSE TYPE: Theory / Hands-On
     of tools and styling products that create these             COURSE DURATION: 2-4 hours each level
     signature looks. You will leave with a better               HOST: KEY
     understanding of the KEVIN.MURPHY approach
     to hairstyles and explore setting techniques and
     fast up-dos using our unique styling tools.

34                                                                                                          35
BLOW.DRY
                                                                                                            Meeting your client’s need with a great blow dry is an essential part of the KEVIN.MURPHY
                                                                                                            philosophy. These classes will teach stylists how to prepare and execute finished looks on
                                                                                                            multiple lengths of hair and learn how to communicate and solve problems around blow drying
                                                                                                            at home. We will focus on blow dry techniques using the range of products and tools that are
                                                                                                            necessary to master a perfect finish that lasts every time. You will learn the foundations of the
                                                                                                            blow dry and the importance of clean sectioning and product choice.

                                                                                                            OUTCOMES: Stylists will know how to prepare and execute finished looks, whether blow drying for volume,
                                                                                                            smoothness, and texture. You will understand why communication is key to any blow dry service to ensure
                                                                                                            that you exceed your client’s expectations.

                                                                                                            HIGHLY RECOMMENDED FOR: Stylists who have a basic understanding of the product range and are
                                                                                                            looking to explore blow drying techniques to advance their skillset behind the chair.

                                                                                                            LEVEL: Foundation
                                                                                                            COURSE TYPE: Look and Learn or Hands-On
                                                                                                            COURSE DURATION: 4–6 Hours
                                                                                                            HOST: KEVIN.MURPHY GOLD.KEY

I.DOO
Create wedding experiences the                        OUTCOMES: You will learn new creative skills
KEVIN.MURPHY way. Being in the bridal                 inspired by KEVIN.MURPHY session styling and be
business requires a new outlook. You need to          able to create looks that compliment any theme.
be business savvy, have an inclusive mindset,         You will learn how to work with clients’ requests
                                                      and help them with timelines leading up to and
patience and great hair skills. It’s a privilege to
                                                      during the entire event. Understand the business
take part in anyone’s special day but it is the       of weddings and combine that with beautiful hair to
planning, skills and execution you offer that         exceed your client’s expectations and to get solid
make the difference. We will help you to              referrals for future bridal business.
understand and be understood. Learn how
to use mood boards as a tool to identify and          HIGHLY RECOMMENDED FOR: Any stylist looking
communicate creative ideas. Set a timeline of         to build confidence in working with wedding
visits and look at the opportunities for your         clientele.
salon and your client as you prepare. Learn
how to apply wearable fashion looks and use           LEVEL: Intermediate
accessories to create beautiful wedding hair          COURSE TYPE: Theory and Hands-On
                                                      COURSE DURATION: 4–6 Hours
for the entire wedding party!
                                                      HOST: Qualified GOLD.KEY

36                                                                                                                                                                                                                37
BRAID.ME
We have been braiding hair for many centuries, across many cultures and history has shown that
it will always be at the forefront of fashion. This class is a fantastic opportunity to learn how
to incorporate braiding into any daily styling you do and how to use these techniques creatively
behind the chair, on set or backstage during any fashion event. Warm up your fingers, as those
will be your most powerful tools in this class!

OUTCOMES: Get ready to explore the craft of braiding and identify key techniques to expand your skill
portfolio. This class begins by learning four classic braiding techniques: french braid, dutch braid, rope
braid and fishtail braid. Use these techniques alongside the KEVIN.MURPHY products to create braided
styles of your own design.

HIGHLY RECOMMENDED FOR: Passionate stylists with a desire to learn or master braiding.

LEVEL: Foundation
COURSE TYPE: Hands-On
COURSE DURATION: 4–6 Hours
HOST: Qualified GOLD.KEY

                                                                                                                                                                          BRAID.ME
                                                                                                                        ADVANCED
                                                                                                             So, you have a great talent for braiding? It’s time to take it to the next level.
                                                                                                             Let’s explore the different techniques that come together for BRAID.ME ADVANCED.
                                                                                                             Always on the catwalk, braiding combines free expression and fashion. By mastering
                                                                                                             braiding, you will unlock your potential and develop a truly unique form of expression
                                                                                                             that hairdressers have been building and sharing across many generations.

                                                                                                             OUTCOMES: Stylists further explore the craft of braiding and extend their skill portfolio. Learn how
                                                                                                             to combine different braids and use braids with styling and textures for something truly next level.

                                                                                                             HIGHLY RECOMMENDED FOR: Passionate stylists who are already skilled in fundamental
                                                                                                             braiding and have a desire to develop to a more advanced level. It is crucial that stylists attend
                                                                                                             BRAID.ME first.

                                                                                                             LEVEL: Advanced
                                                                                                             COURSE TYPE: Hands-On
                                                                                                             COURSE DURATION: 4–6 Hours
                                                                                                             HOST: KEVIN.MURPHY SESSION.MASTER MARIANNE JENSEN

38                                                                                                                                                                                                                  39
BEHIND.THE.
SCENES
From Melbourne to Paris, Copenhagen to Prague…Stockholm to New York and on to Berlin….
KEVIN.MURPHY is working on numerous fashion week shows around the world every year.
This experience is designed to build your skills and teach secrets and experiences that
happen at large fashion events, so you can be prepared to work behind the scenes yourself
someday.

BEHIND.THE.SCENES is a 2-day class focusing on must-have techniques used in most
backstage environments. Learn how to be prepared, what tools are required, and the many
different roles and responsibilities that are imperative to make a fashion show successful.
In a salon, you work under pressure every day. You fulfil your client’s needs and
communicate. Likewise, in a backstage environment, you work on a team to reach the
deadline, to ultimately fulfil the designer’s vision and their brief. For backstage work,
timing is everything!
OUTCOMES: We will teach you everything you need to know to come prepared for any Fashion Week.
Master the skills and product choice for the perfect finish and learn the KEVIN.MURPHY way of
working backstage. Explore the skills learned working backstage to enhance your creativity and
communication skillset with your clients in the salon!

HIGHLY RECOMMENDED FOR: Stylists who want to learn the backstage skills and techniques and
possibly even experience being a KEVIN.MURPHY team member behind the scenes at a fashion
week event around the world.

LEVEL: Advanced
COURSE TYPE: Hands-On
COURSE DURATION: 2 Full Days
HOST: KEVIN.MURPHY SESSION.MASTER MASSIMO MORELLO

40                                                                                               41
SHOWCASE
42              43
FASHION.                                                                   INSPIRE.ME
WEEK                                       BY
                                           KEVIN.MURPHY                                                                INSPIRATION COMES IN MANY FORMS.

                                                                                   The KEVIN.MURPHY MASTER team bring a customisable experience to your
                                                                              audience to inspire them to reach new heights in their careers as hairdressers.
                                                                                  The demonstration will focus on our culture and brand philosophy through
                                                                           innovative styling techniques and can include a colour demonstration and cutting
THE KEVIN.MURPHY TEAM ARE DIRECTING AND CREATING HAIR FOR
                                                                            teasers. This event is suitable for everyone who craves KEVIN.MURPHY inspiration
NUMEROUS SHOWS EVERY SEASON FOR FASHION WEEKS AROUND THE
                                                                            and would like creative ideas to take back to their clients. This is an educational
GLOBE. PRÊT-À-PORTER TO HAUTE COUTURE.
                                                                                                                              cocktail best served after work!
Clients are increasingly inspired by the same runways as us. Let us take
you out of your salon environment for a moment and place you at a
fashion show where you get to see how the KEVIN.MURPHY products                                           OUTCOMES: Stylists will leave with a deeper level of
and tools are helping designers create their vision of hair that’s                                       inspiration for the KEVIN.MURPHY brand and a clear
suitable for their collection. We then will help you apply this to your                                 understanding of how to adapt today’s fashion styles
clients in the salon to enhance your business. Sit back and let the                                              to their clients in the salon. The MASTERS will
runway show                                                                                                   showcase various styling, colouring and cutting
come to you!                                                                                               techniques. You will gain a better understanding of
                                                                                                          how to use our range of products in new and fresh
                                                                                                                                                          ways.
OUTCOMES: Stylists will leave feeling inspired and up-to-date
with the latest catwalk trends in both fashion design and hair.
                                                                                                        HIGHLY RECOMMENDED FOR: All stylists, from those
FASHION.WEEK by KEVIN.MURPHY gives insight into what the
                                                                                                         who are new to the KEVIN.MURPHY brand to veteran
most prestigious and coolest designers are doing and how to
                                                                                                          supporters of KEVIN.MURPHY who are seeking the
apply it to your clients.
                                                                                                          next level of inspiration in the world of hairdressing.
HIGHLY RECOMMENDED FOR: Stylists who are interested in
                                                                                                                                        LEVEL: All Levels
the latest trends and desire to know how the KEVIN.MURPHY
                                                                                                                                     COURSE TYPE: Event
product range performs in its natural environment—
                                                                                                                            COURSE DURATION: 1.5 - 2 Hours
fashion styling.
                                                                                                                                         HOST: MASTERS
LEVEL: All Levels
COURSE TYPE: Event
COURSE DURATION: 1 Hour
HOST: MASTERS or DIAMOND.KEY

44                                                                                                                                                            45
(      )
         Ocean Waste
           Plastic.
        We’ll let the
       facts speak for
         themselves:
        • Up to 8 million metric tons of plastic
               enters our oceans every year.
     • By the year 2050, there will be more plastic
            than fish by weight in our oceans.
     • More than 5 trillion pieces of plastic currently
            litter the ocean (150 million tons).
        • More than 95% of all plastic packaging
                      is only used once.
              It’s time to make a difference,
                     before it’s too late.

46                                                        47
OUR KEVIN.MURPHY EDUCATION PROGRAM
                    TAKES STYLISTS ON A JOURNEY FROM
                           SESSION TO SALON….

         KEVIN.MURPHY SESSION.SALON is a community of like-minded
     hairdressers creating a movement of stylists who strive to provide their
       clients with the highest level of service and care. Stylists will develop
        in-depth product knowledge, gain insight into the exciting world of
        editorial styling and how to translate runway looks for their clients.

      SESSION.SALON is the key that unlocks the world of KEVIN.MURPHY –
 aspirational to stylists, inspirational for your salon and attainable for your clients.

FOR INFORMATION ON HOW YOUR SALON CAN JOIN THE EXCITING WORLD
     OF THE SESSION.SALON, PLEASE CONTACT YOUR DISTRIBUTOR.

                                                                                           49
CLASS
      COLLECTION
                                                                                                                     CUT

                                                                                                                     CUT.ME
                                                                                                                                         Course Type
                                                                                                                                         Learning format

                                                                                                                                         Demo or Hands-On
                                                                                                                                                                   Course Duration
                                                                                                                                                                   Class Timing

                                                                                                                                                                   4-6 Hours
                                                                                                                                                                                     Class Level
                                                                                                                                                                                     Level of course

                                                                                                                                                                                     Intermediate
                                                                                                                                                                                                       Host Level
                                                                                                                                                                                                       Who can teach this

                                                                                                                                                                                                       STYLE.MASTER or
                                                                                                                                                                                                       Qualified CUTTING.KEY

                            Course Type          Course Duration       Class Level           Host Level
                            Learning format      Class Timing          Level of course       Who can teach this

                                                                                                                     STYLE
                                                                                             Qualified
      BANG BANG COLOUR      Hands-On             4 Hours               Advanced
                                                                                             GOLD.COLOR.KEY
                                                                                                                                         Course Type               Course Duration   Class Level       Host Level
                                                                                                                                         Learning format           Class Timing      Level of course   Who can teach this

      BANG BANG CUT         Hands-On             4-6 Hours             Advanced              PLATINUM.CUTTING.KEY

                                                                                                                     LEARN.ME BRAND      Theory / Look & Learn     2-4 Hours         Foundation        Qualified KEY

      BANG BANG STYLE       Hands-On             4-6 Hours             Advanced              Qualified GOLD.KEY

                                                                                                                     LEARN.ME PRODUCT    Theory / Hands-On         2-4 Hours         Foundation        Qualified KEY

     NOTE: All of our Collection classes may be intermixed or personalised. You may attend a stand-alone BANG BANG
     CUT, COLOUR or STYLE or combine any to create a customised learning experience.                                 LEARN.ME LOOKS      Theory / Hands-On         2-4 Hours         Foundation        Qualified KEY

                                                                                                                     BLOW.DRY            Look & Learn / Hands-On   4-6 Hours         Foundation        Qualified GOLD.KEY

     COLOUR
                                                                                                                     BRAID.ME            Hands-On                  4-6 Hours         Foundation        Qualified GOLD.KEY
                            Course Type           Course Duration      Class Level           Host Level
                            Learning format       Class Timing         Level of course       Who can teach this

                                                                                                                     I.DOO               Theory / Hands-On         4-6 Hours         Intermediate      Qualified GOLD.KEY

     START                  Theory / Hands-On     Full Day             Foundation            COLOR.KEY
                                                                                                                     BRAID.ME
                                                                                                                                         Hands-On                  6 Hours           Advanced          SESSION.MASTER
                                                                                                                     ADVANCED
     FOIL.ME                Theory / Hands-On     Half or Full Day     Foundation            COLOR.KEY

                                                                                                                     BEHIND.THE.SCENES   Hands-On                  2 Full Days       Advanced          SESSION.MASTER

     NEXT                   Theory / Hands-On     Half or Full Day     Intermediate          GOLD.COLOR.KEY

     REFINE.ME              Theory / Hands-On     4 Hours              Intermediate          COLOR.KEY
                                                                                                                     SHOWCASE
     FREESTYLE.TECHNIQUES   Hands-On              4 Hours              Advanced              COLOR.KEY
                                                                                                                                         Course Type               Course Duration   Class Level       Host Level
                                                                                                                                         Learning format           Class Timing      Level of course   Who can teach this

     BLONDE.ME              Theory / Hands-On     4 Hours              Advanced              GOLD.COLOR.KEY
                                                                                                                     FASHION.WEEK
                                                                                                                                         Event                     1 Hour            All Levels        MASTER or DIAMOND.KEY
                                                                                                                     by KEVIN.MURPHY
                                                                                             MASTER or Qualified
     LAB                    Theory / Hands-On     Full Day             Advanced
                                                                                             PLATINUM.COLOR.KEY
                                                                                                                     INSPIRE.ME          Event                     1.5 - 2 Hours     All Levels        MASTERS

                                                                                                                                                                                  MAP
     ART LAB                Hands-On              8 Hours              Advanced              COLOR.MASTER

50                                                                                                                                                                                                                             51
KEVINMURPHY.COM.AU

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